Core Values

planet first

Outdoor adventures depend on a healthy and happy planet in which we play. We consciously choose to integrate sustainable products and practices into our daily operations so we can all recreate responsibly for a lifetime to come.

All our weatherproof products are free of perfluorinated compounds (PFCs) so you can recreate responsibly. We use a high-performance, non-toxic DWR treatment that’s free of long- and short-chain PFCs, which are harmful to the environment and our health.

100% PFC-FREE

RECYCLED FIBER INSULATION

Our insulated jackets are constructed with Clo® Eco Vivo insulation, which contains 93% recycled fibers and increases garment breathability by 30%, allowing more sweat to escape and keeping you dry for long-haul comfort.

100%BISPHENOLAFREE

FREE A 100%BISPHENOL

100% BPA-FREE

Hydration is the source of a healthy life, which is why all of Ultimate Direction's gear and apparel is completely free of bisphenol A (BPA), a harmful industrial chemical often found in plastic containers.

BLUESIGN® AND OEKO-TEX® FABRIC

Products that include the bluesign® or OEKO-TEX® label have been independently verified to contain materials that guarantee responsible, sustainable manufacturing practices or include no harmful substances, respectively.

GEAR THAT LASTS

Our in-house team is committed to repairing used product and replacing components as much as possible, rather than discarding worn or torn garments. This gives our gear a second life and keeps usable items out of the landfill.

GREEN PACKAGING

We care about the origin of every detail, which is why 100% of our hangtag packaging is responsibly sourced from FSC-certified forestry suppliers. The FSC certification also means our packaging is made from partially recycled materials and can be recycled again.

RWS CERTIFIED WOOL

Using natural materials is important, but that is not enough by itself. We only use wool that is RWS certified: the gold standard in animal welfare and land management.

PROGRESSIVE SUPPLY CHAIN

Our pack factory is ISO14001 certified, ensuring we use systems that reduce waste, increase efficiency and enhance our environmental commitment. We inspect our manufacturers to ensure they do not use child labor and provide safe working conditions and fair wages.