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MONICA LUM CATHERINE SMYTH E YIWEI ZHU
OUR STORY
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DESIGN INSPIRATIONS
SITUATIONAL ANALYSIS
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TONE
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SWOT ANALYSIS
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COMPETITOR ANALYSIS
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CONSUMER ACCEPTED BELIEFS
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LOGO AND TAGLINE
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BRAND PHILOSOPHY
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COLOR PALETTE
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BRAND PROMISE
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FONTS
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TARGET MARKET
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LOGO UNACCEPTABLE USE
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CREATIVE DELIVERABLES
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16-29
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Welcome to the beginning of the newest barbershop-byday, speakeasyesque-bar-by night: Stash’d. We are inspired by the latest trends, while still encouraging the tradition of class. The following guideline not only defines us as a brand, but also as a lifestyle.
Though Stash’d is a business with no history, the lifestyle of Stash’d has been around for decades. We seamlessly integrate ourselves into the lives of our clients and friends to be exactly what they want: a traditional experience with a refreshing and exciting twist. They are guaranteed a great hair stylist, and guaranteed a good nightlife adventure, all while experiencing the thrill of something different. It feels like the barbershop their parents took them to, but cooler. It is like their favorite neighborhood bar, but more fun. Stash’d is tradition, and Stash’d is classy. But Stash’d is never boring, and Stash’d is never predictable. Stash’d is never dull.
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Competitive
Sociocultural
- customer ’s are very particular about their barbers - they tend to stick with one store, and are hesitant to try new barbershop’s without recommendation - people are also very particular about the nightlife they participate in, depending on what mood they are in for the night and what bar they want to associate themselves with - Stash’d must gain a positive reputation in both barbershop and speakeasy
- Target market seeks culturally innovative experiences, and is specific about what brands they associate themselves with - Stash’d must meet the standards of those with these high standards
Economic - Target market is successful and spend their money willingly on both the interesting experience of the Stash’d speakeasy, and the personal style of Stash’d barbershop
Legal - The drinking age in the U.S. is 21, and customer ’s will be closely monitored to be of legal drinking age - All stylists will be licensed barbers
Technological - Stash’d will have a heavy social media presence - Stash’d will have an interactive website for both the barbershop and the speakeasy bar
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MOBILE APP
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SOCIAL MEDIA
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SOCIAL MEDIA
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SOCIAL MEDIA
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HTML EMAIL
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PACKAGE DESIGN
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SIGNAGE
PRINT AD
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