Announcement Broadway Weekend Giveaway Tradi=onal Media
Celebrity Endorsement
TV Commercial & Billboard
Fangate and Contest Puzzle Game
Promo=onal Event
Billboards Print TV Display ads
Magazine
Average Influence Strongest Influence (Age 18-‐49) (Age 22-‐24)
OK!
157.83
275
Cosmopolitan
143.5
268
Rolling Stone
134.17
217
Life & Style Weekly 144.17
194 *(Age 30-‐34)
Jan 8th 9 pm est.
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