GREEN HEARTS DIGNITY

THE MARCH TO SUSTAINABILITY

By Marco Piemonte

Founder of Greenden ltd and Green Heart Dignity movement, and GGA Italy Director - marco@greenden.it

September 11, 2021: the March to sustainability took place in Tarvisio (Italy), an event that wants to face the widespread “illiteracy” about the environmental topic, and properly discuss the 17 Sustainable Goals defined by the United Nations to better face three kinds of poverty “Intellectual, Food and Energy”, an event destined to become a stage for companies that we like to define EcoAngels for their Eco-Actions.

It is a special day, a sort of party for sustainability, where seniors, adults, teenagers, and children share and enjoy moments of sustainability. The event was conceived by Marco Piemonte (Founder of Greenden ltd and Green Heart Dignity Movement, and director of GGA Italy) and co-organized in its second edition by Dario Ruggiero (founder of Long-Term Economy, and GGA Italy and Europe Chair), Arianna Geronzi, and Domenico Di Rosa (founders of Fashioning communicate fashion). The day of the event included several activities: Forest Bathing, presentation of the film MyPlanetFirst, Fashioning Show, Ventriloque show and treasure hunt.

About 100 people attended the event with the presence of the mayor of Tarvisio, Renzo Zanette and Paolo Molinari, city councillor and internationally renowned researcher. It all started in June, when Marco and Dario, after completing the one-year MyPlanetFirst project, decided to co-organize the second edition of the Sustainability March. Dario, who loved the event format from the very first time, was thrilled. Both decided to include a fashion show in the event, and for this reason, they invited Domenico Di Rosa and Arianna Geronzi (they met online during a previous event) to organize that module of the event. It was really a race to sponsorships and to get the resources needed for the event. After waves of sweat, 10 September arrived and Dario (in train), Domenico and Arianna (by car) reached Marco in Tarvisio. The place (a typical mountain place) was spectacular, with clean air and full of trees and stars. After a quick dinner, they went to bed, ready to manage the next day’s event. At 9 o’clock many people were ready to do the Forest

Bathing with the expert Giulia Terlicher. At 10.30 everyone was ready for a wine aperitif.

After that the works started with Marco, Dario, and Paolo Molinari (council member of Tarvisio) who gave their speeches, together with some of the sponsors. Afterward, the time came for the fashioning shows with 10 models wearing clothes made in a sustainable way by some little Italian brands. Then the lunch. After that, it was the turn of a fantastic show offered by the Italian Ventriloquists Association, with a great charismatic performance by the well-known Samuel Barletti (AVI President, and wellknown television personality, among the first and still most popular modern ventriloquists) and his disciple Peter Svetina. It was so exciting to watch how they give life (thanks to their special technique of speaking) to not-living creatures. After some dialogues with the students and teachers of the Brignoli school in Gradisca d’Isonzo and the Backman one in Tarvisio, the Treasure hunt was postponed to a future day. These are the words of one of the teachers (…): “the students enjoyed the event very much, and after it they feel much more prepared about the 17 SDGs of the UN”.

It was a great day, a great day where people from every age class shared their moments of sustainability. The event format can be replicated in other regions of Italy or in other places of the world. Please contact Marco or Dario for more information.

The event is also a way to include the company sponsors in a wider project that wants to give birth to a market for sustainable products through an e-commerce platform that put together USA, Italian, Indian and Australian companies in one economic and environmentally sustainable corridor. The Vice President of the Friuli Venezia Giulia Regional Council, Stefano Mazzolini, closed the event with this short speech:

“What you are doing, what you are doing Marco to make this territory a pool of sustainable projects must be welcome, and supported, and we hope that the Region is one of the first (if not the best) to run a track which is that of renewable energy since one thing the event focuses on is one of the most unfortunate poverty, “energy poverty”. We believe in renewables such as hydrogen and it is precisely on this energy vector that we want to work together. Friuli Venezia Giulia is one of the most innovative regions in Italy in this sense, but I also believe in Europe. Therefore, I thank all those participants who came to this territory of the Val Canale to take part to this event. “