ENVIRONMENT
THE MARCH TO SUSTAINABILITY By Marco Piemonte (Founder of Greenden ltd and Green Heart Dignity movement, and GGA Italy Director - marco@greenden.it)
S
eptember 11, 2021: the March to sustainability took place in Tarvisio (Italy), an event that wants to face the widespread “illiteracy” about the environmental topic, and properly discuss the 17 Sustainable Goals defined by the United Nations to better face three kinds of poverty “Intellectual, Food and Energy”, an event destined to become a stage for companies that we like to define EcoAngels for their Eco-Actions. It is a special day, a sort of party for sustainability, where seniors, adults, teenagers, and children share and enjoy moments of sustainability. The event was conceived by Marco Piemonte (Founder of Greenden ltd and Green Heart Dignity Movement, and director of GGA Italy) and co-organized in its second edition by Dario Ruggiero (founder of Long-Term Economy, and GGA Italy and Europe Chair), Arianna
24 | eYs Magazine, Summer 2021
Geronzi, and Domenico Di Rosa (founders of Fashioning communicate fashion). The day of the event included several activities: Forest Bathing, presentation of the film MyPlanetFirst, Fashioning Show, Ventriloque show and treasure hunt. About 100 people attended the event with the presence of the mayor of Tarvisio, Renzo Zanette and Paolo Molinari, city councillor and internationally renowned researcher.
It all started in June, when Marco and Dario, after completing the one-year MyPlanetFirst project, decided to coorganize the second edition of the Sustainability March. Dario, who loved the event format from the very first time, was thrilled. Both decided to include a fashion show in the event, and for this reason they invited Domenico Di Rosa and Arianna Geronzi (they met online during a previous event) to organize that module of the event. It was really a race to sponsorships and to get the resources needed for the event. After waves of sweat, 10 September arrived and Dario (in train), Domenico and Arianna (by car) reached Marco in Tarvisio. The place (a typical mountain place) was spectacular, with clean air and full of trees and stars. After a quick dinner, they went to bed, ready to manage the next day’s event. At 9 o’clock many people were ready to do the Forest
