6 minute read
KATERINA STOJANOVSKA DESKOVSKA
KATERINA STOJANOVSKA DESKOVSKA
Producer, Journalist, Author and Television Personality
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By JASMINA SIDEROVSKI
KATERINA STOJANOVSKA DESKOVSKA
Media has become the agent of social change which helped and supported women’s empowerment in various aspects such as mobilizing the attention of the global community towards women’s rights and challenging discrimination and stereotypes across the globe. It assumes a role in activism by enabling the powerless to voice widely shared grievances and organise unequally distributed resources.
A framework for media empowerment is offered with implications for the mobilising practices of grassroots leaders and organisations. A platform for society to be more aware of world issues, Many people use their voices every day—to talk to people, to communicate their needs and wants—but the idea of ‘voice’ goes much deeper. Having a voice gives an individual agency and power, and a way to express his or her beliefs
Positive role models influence our actions and motivate us to strive to uncover our true potentials and overcome our weaknesses. Having them pushes us to make the most of our life. Role models are a must for self-improvement because we must have a standard to strive for or compare ourselves with.
in the entertainment industry, to play roles as leaders or professionals, or even as women who work for a living set up the foundation for being good role models, and their work, to the highest standards. They respect people’s time, work and boundaries, and always look for ways to improve. Help us balance an appreciation of acceptable social action. Media influencers are an important part of this information network. They inform their followers of new products, new developments, and even breaking the news. Unlike advertisements that are designed to inform, the information that comes from individual influencers is organic and trusted.
Katerina Stojanovska Deskovska is a perfect example of grace and beauty and a great role model to all her followers in Skopje, R of Macedonia. She is the epitome of positive work ethic, representation and leadership as a producer, host, and television host. Katerina upholds austere professionalism, dedication, and motivation. Her passion for humanitarian contributions is reflected through the good work of Filigrani and Euro Fest. A talented, driven and intellectually astute woman always empowering others to make an impact in our world. A true humanitarian in every sense of the word.
Katerina stands out in her field because of her unique and in-depth understanding of branding and how to convey a brand message at a glance. Her experience and insight are a great inspiration to any person seeking to pursue a path in media entertainment. Her skills are an important asset as a professional - who takes the time to get to know each client so she can give practical guidance to ensure the segment achieves the desired result.
Katerina is admired by the whole television network and is known as a vibrant personality who appreciates a good laugh and an important story. Her austere professionalism is her signature and talent who has embedded a legacy in the industry. Be ambitious and determined!
Katerina, can you tell our readers about your life?
I was born in Skopje, Republic of Macedonia. My father Boris was born and raised in Dracevo and still, live there with my mother Verica (Serbian) their whole life. My sister Valentina is two years older than me. We both attended St Kliment Ohridski in our Primary years and High School at Braka Miladinovci in Dracevo. Growing up our childhood years were carefree and surrounded by our loved ones. Accuracy and Efficiency - especially for an event I am always early and eagerly wait for the crew,
I have a Bachelor’s Degree in Economics, Majoring in Management and attended further studies for Speaker at the Macedonia Radio Television – MRTV.
Is there a particular moment that stands out to you?
During my traineeship with MRTV as a speaker under the leadership of Branka Stankovska, I was selected one of five women out of 500 students to further study and work in State television.
You are a successful journalist, television presenter and producer. What are the most important lessons learned along the way in this industry?
Originally, I worked as a presenter of a television program and then as the host of a game show. ‘Tri po Tri, Da se Znae da se Ima.’ After that, I was the Producer and Author of another Television morning show ‘Versku Kalendar Muzicki Magazin.’ Also,m “Nesto plus so Kate,’ a weekly program on MRTV featuring, horticulture, portraits, fashion, beauty, health and well-being, and morning cafes with licenses in their homes.
Is there any helpful advice you would like to offer to someone else who might be interested in following the same path?
Be ambitious and determined!
What are the three aspects you have learned about yourself in media?
Three characteristics define who I am.
Accuracy and Efficiency - especially for an event I am always early and eagerly wait for the crew.
Responsibility and Accountability – Integrity is of utmost importance and ensuring that responsibility and accountability for any project I am working on.
Never Give Up – Where there is a will there is always a way. Nothing is impossible.
Are there any special moments in your career that have had a huge impact on your life?
I have been recognised and achieved many awards in my 27 years of television experience, Some of these include:
- Filigrani, Eurofest, Kaneo Fest
- Ohrid, Serenade
- Bitola, Goce Fest,
- ARM Concerts and more
Is there a challenge in your journey that stands out that may inspire others?
I hosted numerous humanitarian concerts for Orphans in the Balkans on the coast of Bulgaria where I also hosted ‘Pirin Folk’ in Macedonian which was streamed live on their National Television Station.
I have also hosted many concerts in Germany, where I always insisted my husband Zoran attend with me. We just celebrated 27 years of marriage in November 2021.
Who is someone you admire, and why?
My inspiration is Branka Stankovska. She is an amazing leader who supports Macedonian speech.
What do you consider to be some of your greatest achievements?
I Co-Founded with Kostadin Kostadinovski the two festivals
- Filigrani in folk music and
- Euro Fest
Tell me three things you can’t stand?
Smokers and cigarettes, alcohol, and being late are my biggest dislikes.
Do you have other skills or talents that most people do not know about?
I am an avid reader. I love books. My sister Valentina is a qualified Librarian, and she is always passing over some great titles and new novels for me to read.
Who looks after your on-camera makeup?
Zaneta Dzafer always looks after my oncamera make-up and events I am hosting. Lila is our Salon Diva. My husband Zoran is a professional photographer and cameraman. And my son Andrej who is an IT professional looks after all my technical needs.
What are some humanitarian causes that you care about and support or play a role in?
As a TV host, I organize a lot of humanitarian events! I host as a humanitarian and help organize New Year concerts like ‘Uzun,’ a fundraiser for the sick – more recently the case for Momo Nikolovski, Janko Uzunov, and Todor Proeski.
