COVER STORY
KATERINA STOJANOVSKA DESKOVSKA Producer, Journalist, Author and Television Personality Story by JASMINA SIDEROVSKI
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edia has become the agent of social change which helped and supported women’s empowerment in various aspects such as mobilizing the attention of the global community towards women’s rights and challenging discrimination and stereotypes across the globe. It assumes a role in activism by enabling the powerless to voice widely shared grievances and organise unequally distributed resources. A framework for media empowerment is offered with implications for the mobilising practices of grassroots leaders and organisations. A platform for society to be more aware of world issues, Many people use their voices every day—to talk to people, to communicate their needs and wants—but the idea of ‘voice’ goes much deeper. Having a voice gives an individual agency and power, and a way to express his or her beliefs Positive role models influence our actions and motivate us to strive to uncover our true potentials and overcome our weaknesses. Having them pushes us to make the most of our life. Role models are a must for self-improvement because we must have a standard to strive for or compare ourselves with. in the entertainment industry, to play roles as leaders or professionals, or even as women who work for a living set up
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the foundation for being good role models, and their work, to the highest standards. They respect people’s time, work and boundaries, and always look for ways to improve. Help us balance an appreciation of acceptable social action. Media influencers are an important part of this information network. They inform their followers of new products, new developments, and even breaking the news. Unlike advertisements that are designed to inform, the information that comes from individual influencers is organic and trusted. Katerina Stojanovska Deskovska is a perfect example of grace and beauty and a great role model to all her followers in Skopje, R of Macedonia. She is the epitome of positive work ethic, representation and leadership as a producer, host, and television host. Katerina upholds austere professionalism, dedication, and motivation. Her passion for humanitarian contributions is reflected through the good work of Filigrani and Euro Fest. A talented, driven and intellectually astute woman always empowering others to make an impact in our world. A true humanitarian in every sense of the word. Katerina stands out in her field because of her unique and in-depth understanding of branding and how to convey a brand message at a glance. Her experience and insight are a great inspiration to
