EVENT PROPOSAL ANNIE WARREN AND EZGI KOCH
TABLE OF CONTENTS Introduction - 3 Purpose - 5 Theme - 6 Rationale - 8 Key Performance Indicators - 9 Potential Problems - 10 Sponsors / Partners - 15 Non-Profit - 21 1
Contact List - 22 Department Jobs - 25 Venue - 27 Gantt Chart, October to March - 31 Timeline Checklist - 36 Budget - 40 Ticketing - 45 Social Media - 46 1
DATE
THURSDAY, MARCH 12, 2015
LOCATION
THE SHOWBOX SODO
TIME
1ST SHOW: 5 P.M. 2ND SHOW: 8 P.M.
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This event proposal gives a thorough outline of affairs for the upcoming spring 2015 AIS fashion show, Runway District. This proposal outlines the mission statement, theme, propose, reasons for attending, key performance indicators, potential problems, contingency plans, sponsorships and partners, the location/venue, budget, the social media strategies. We hope by providing this booklet of information it will help keep the show more organized and run more smoothly. !
The theme of the show is urban neighborhoods found around the globe. This motif gathers inspiration from the streets and different urban neighborhoods from around the world. The show will feature talents from students of many different disciples including fashion runway to graphic design. The show will take cues from the Williamsburg socialite to the local Capitol Hill hipster in order to deliver Seattle’s largest fashion event of the year. 3
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PURPOSE Any fashion show around the world has simple goals of promoting the designer’s image, clothing, and products. But the AIS fashion show is so much more than a simple event. Because of the large levels of involvement from students of all disciples, it becomes a major event for the entire community with over 1,300 guests attending annually. Below are a list of goals the Runway District fashion show is hoping to accomplish by presenting emerging designers to the fashion community of Seattle.
•! Runway District will Showcase the emerging 2015 AIS fashion designers while presenting their collections in an elaborate visual statement. •! The show will give the carefully selected judges as well as the general public a chance to review and critique the fashions shown on the catwalk. •! Designers will be given an opportunity to get their name and design aesthetics out in the fashion community of Seattle, which could potentially help them after graduation. •! By inputting designs in the fashion show, it gives students a nice portfolio piece as well as add information to their resumes upon graduation. •! The public can use the designs of the emerging designers to help predict the trends and colors of the next season and help them be more conscious of their purchases in the near future. •! The show gives inspiring models a chance to walk the runway and give them experience they would need if continuing in the profession. •! During the planning stages of the show, the students chose one non-profit to sponsor. This raises awareness in the community for both the charity as well as AIS. •! AIS students, giving them experience for after graduation and something to put on their resumes, do the marketing for the show. •! The runway show will be a collaboration done by the AIS staff as well as students from all different disciples. This allows students the chance to work together and gives the students from other areas of study something to add to their senior portfolios as well as their resumes upon graduation. •! Through correct marketing and advertising the fashion show raises awareness of the Art Institute in Seattle as well as fashion to parts of the community who are not aware of these affairs.
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THEME
Each year, students and faculty brainstorm ideas for possible themes using inspiration from major events occurring in the different fashion capitals. This years theme is inspired by the fashion seen on the urban streets surrounding our most metropolitan neighborhoods around the world. Below one will find the mission statement written to support the theme of Runway District, our 2015 AIS fashion show. Runway District, the 17th annual fashion show of the Art Institute of Seattle, finds inspiration in street style from around the world. The 2015 event features the talents of students from many different disciples in a showcase of spring/summer and fall/winter styles, from red carpet glamour to workwear. Taking cues from the cat walk happening everyday on the street – from the cool girl in Williamsburg, Le Marias fashionista, the Harajuku girl, or the Capitol Hill hipster – students work together to create this year’s biggest party celebrating fashion. 6
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RATIONALE The AIS fashion show is attended by many different crowds of people each year. We see individuals who involve themselves heavily within the fashion community to individuals who are simply parents of the presented designers. By creating a rationale of why each of these different groups of people chose to attend our event and why this specific event is put on each year, it becomes easier to analyze the different reasons for the show. •! Contribute and learn about the creative industries of the Northwest. •! Support a new generation of graduates each year who are ready to succeed and prosper in the fast paced life of design, technology, business, and hospitality related fields. •! Help support the leading school of creative education in Seattle. •! Heighten student-focused services and events that help increase student development both personally and professionally. •! Learn about the showcased emerging designers for possible hire in the future. •! Help maintain and learn about equipment and technical knowledge to workforce specific standards. •! Assist graduates in beginning and furthering their careers.
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KEY PERFORMANCE INDICATORS Runway District fashion show is a fund-raiser, promotional and profitable event. The fashion show promotes the school, creates profit for the event and scholarships, is a fund-raiser for charity and showcases emerging designer’s work. The money to fund the fabulous event is coming from donations, sponsors and partners as well as ticket sales.
Source of Money
Amount (By Percentage)
Sponsors/Partners
55%
Ticketing
25%
Donations
20%
20%
55% 25%
Sponsors / Partners
Ticketing
Donations
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POTENTIAL PROBLEMS Problem One: The invitations and/or brochures get handed out with the incorrect address of the fashion show. This could be problematic because guests would show up at the wrong location and have no idea why there is no fashion show ready to be shown. Solution One: The solution to this specific problem would be to contact each guest individually and call, mail or email them the correct location address. Problem Two: If the models do not show up it could be problematic because we would have no one to model the designers work. This could be due to food poisoning, bad traffic, or an accident at the last minute. Solution Two: To solve this problem we would have students who are also designers help cover missing models. One could also contact TCM to send us back up models. Problem Three: Another potential problem would be a fire, flood or power outage in the venue location. This would mean possibly switching venues at the last minute which would bring us back to problem one. Solution Three: In case of emergency our second location is Benaroya Hall. If that location doesn’t work, contact the area hotels to see if their ballrooms are available.
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Benaroya Hall Phone: 206-215-4800 Crowne Plaze Hotel Phone: 206-464-1980 Holiday Inn Hotel Phone: 206-441-7222 Renaissance Hotel Phone: 206-583-0300 Problem Four: The DJ could cancel close to/on day of the event. This could be due to food poisoning, a previous engagement, or some sort of accident. This could be problematic because there would be no music for the show to correspond too. Solution Four: If the DJ cancels close to or on the day of the event we could have a couple audio students names and contact information on file and contact them to cover the DJ. If this does not work out there could be easily accessible speakers with a audio headphone jack and a playlist ready on a students iPod for emergency purposes. Problem Five: There will be liquor served to guests at the show who are of age as well as bars in the area who will be open and easily accessible for guests to relax in before the show starts. This could result in a guest showing up or becoming too intoxicated during the show. 11
Solution Five: One solution to the problem of intoxication is to hire some male volunteers from our school who will be trained and prepared for this kind of situation. We could also contact the venue before hand and ask them to provide security for the show. Problem Six: The venue we decide on using could have an odd odor upon arrival. This is a problem because it would be unappealing to the guests. The guests are most important to please because this fashion show reflects how AIS looks to the community. Solution Six: Upon arriving at the venue, the front door could be left open to help ventilate the air and get fresh air into the building. There is a Costco close to the Showbox Sodo which sells fans and air fresheners if needed. Problem Seven: Since most people dressing the models and working in the back of the house will be volunteers, it will be easy for accidents to happen. These include stains, rips, broken zippers, etc. Solution Seven: Only water will be allowed backstage and models and volunteers backstage will only be allowed to eat in a certain area and must wash their hands after. There will be hand sanitizer around and volunteers who are handy with sewing kits. Problem Eight: Designers are to have their garments finished by a certain date but since it is volunteer based this might not be the case. There will be a solution if the garments are not done in time. 12
Solution Eight: Deadlines should be told to the designers to finish their garments at least a couple weeks before the fashion show. If the garments are not finished they will not present. Also if needed last year’s winning outfits could be shown again for the opening or closing of the fashion show. Problem Nine: The computer with the files of who is attending, who is sitting in the front row, and other important information about the guest list could potentially crash.This would result in us losing all the information and not knowing who is sitting where. Solution Nine: The information about the guest list should be backed up on a computer, on email, as well as on a USB. At least three copies should be printed of the guest list before the event as well to avoid losing the papers in the chaos of the show. Problem Ten: Because most of the people working behind the scenes of the show will be volunteers, they will not be getting paid. This tends to make people less reliable on whether they will show up or not. A major problem that could occur is volunteers not showing up. Solution Ten: Create a list of volunteer backups who have volunteered previous years could solve this problem. If needed one of the heads of the show could give them a call. Or extra volunteers could be at the show ready to help when needed.
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Problem Eleven: Hairstylists and makeup artists are crucial to the show running smoothly. It would be a tragedy if they did not show up. Solution Eleven: Have hair products ready such as hair straightener, hairpins, hair spray etc ready for immediate usage. Also keep some makeup products on site. Have a list of make up artists to call for back up, or have a photo of simple hair and make up volunteers would be able to preform before the show in worse case scenarios.
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SPONSORS / PARTNERS Forging strong partnerships with your suppliers is critical to advancing any show or event. Sponsors and partners help the costs, promotions, look, and visual dynamics of the event. Each year AIS has dozens of sponsors, partners, and donators who help support the fashion show. Each sponsor/partner contributing to the show has a certain uniqueness us marketers pay attention too in order to deliver the best visibility and networking opportunities. Because of this we offer a wide variety of sponsorship packages at all different price ranges to choose from to make life easier for everyone involved.
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SPONSORS / PARTNERS Classification
Contribution Type
Automotive
Money
Clothing Company
Money
Construction Company
Money
Cosmetics
Money / Swag
Creative Supplies
Money / Swag
Financial Firm
Money
Food Services
Money / Swag
Job Search Engine
Money
Massage
Swag
Media
Money
Print Shop
Money
Real Estate
Money
Private Donor
Money
Salon Services
Money / Swag
Shoe Company
Money
Tech Company
Money
Transportation
Money / Swag
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SPONSORSHIP OPPORTUNITIES Platinum/Presenting Sponsor $15,000 only one spot available
Package Includes: Company name as presenting sponsor " Full-page ad with inside cover placement in Fashion Show event program " Name on the cover of the program as presenting sponsor " Sponsor recognition on stage (or in a 1-minute promotional video) " Title sponsorship of one of three fashion categories in the show " Advertising opportunity in PowerPoint presentation that will run before and after show " Table in main showroom at the Fashion Show event to showcase product displays and marketing materials " Logo ID on The Art Institute of Seattle website and all collateral as presenting sponsor " Logo ID on Fashion Show event Collateral which includes Fashion Show event posters, signage, online and broadcast promotions " Company name on all press materials " Access to over 1,000,000 impressions via media and publicity efforts " 6 reserved seats in the front-row " Feature story on the Fashion Show event’s blog " Facebook and Twitter exposure " Product distribution and marketing materials in all of the front row swag bags " Company logo and/or any art of its choice exclusive on front row swag bags " Small AiS/Presenting Sponsor give-away bag available to all guests " Video and photos of Fashion Show event with prime Logo placement " GOBO placement at event 18
Gold Sponsor $5,000 Package Includes: " Full-page ad in Fashion Show event program " Title sponsorship of one of three fashion categories in the show " Advertising opportunity in PowerPoint presentation that will run before and after show " Table in main showroom at the event to showcase product displays and marketing materials " Logo ID on Fashion Show event Collateral which includes Fashion Show event posters, signage, online and broadcast promotions " 4 reserved seats in the front row " Company name on all press materials " Access to over 1,000,000 impressions via media and publicity efforts " Feature story on the Fashion Show event’s Blog and Facebook and Twitter exposure " Product distribution and marketing materials in all of the front row swag bags and small give-away bags to all guests.
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Silver Sponsor $1,000
Package Includes: " Advertising opportunity in PowerPoint presentation that will run before and after show " Table in main showroom at the Fashion Show event to showcase product displays and marketing materials " Logo ID on Fashion Show event Collateral which includes Fashion Show event posters, signage, online and broadcast promotions " Company name on all press materials " Access to over 1,000,000 impressions via media and publicity efforts " 2 reserved seats in the second row " Facebook and Twitter exposure " Product distribution and marketing materials in all of the front row swag bags
Other Sponsorship Opportunities:
" Ad in Fashion Show’s event program " Full-page ad: $500.00 " Half-page ad: $250.00 " Quarter-page ad: $125.00 " Table in main showroom at the Fashion Show event " INVESTMENT: $100.00 " Advertising in the Fashion Show’s PowerPoint presentation during the show " INVESTMENT: $100.00 " Product distribution in Fashion Show swag bags " INVESTMENT: 100 units of product
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Redeeming Soles is committed to providing proper footwear both directly to those in need and to organizations serving the homeless and underprivileged throughout the Puget Sound area. Redeeming Soles distributes footwear on a monthly basis to these local organizations while also adding more organizations as the need arises.
Redeeming Soles collects new and used footwear via shoe drives (such as its annual Shoe Harvest) and local drop off locations. All the footwear is stored at Redeeming Soles’ 1,800 square-foot distribution center where it is sorted by gender, cleaned and boxed for pickup by local organizations. Redeeming Soles has a donation booth at many of the Seattle area’s running events throughout the year, including the Rock n Roll Marathon and the Jingle Bell Run.
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CONTACTS The AIS fashion show is the largest fashion event of the year in Seattle, which means it is important all tasks get divided up by an equal manor and delegated to individuals who are able to complete them. The easiest way to go about doing this is creating a chart with each students name on it with their contact information, which team they are on and their specific tasks helping with the show. Seen below is a chart dividing up the teams with students who have volunteered their time for the 2015 AIS fashion show, Runway District. 23
NAME
PHONE NUMBER
EMIAL
NOTES
(509) 494-3802
laura.af. 19@gmail.co m
Alia Allan
(253)230-1063
alia_allan@yahoo Text / Call / Email .com
Leah Beckelman
(425)533-4313
leahbeckelma n@gmail.com
No Texting / Call / Email
Jessica Dominguez
(206) 602-0815
dominguez22 17@gmail.co m
Text / Call / Email
Kristelle Dona
(206)850-9810
dona.kristelle@g Text / Call / Email mail.com
Kayla Dumo
(425) 478-9134
kayla_dumo@ms Text / Call / Email n.com
Julia Fletcher
(425) 318-0910
Text / Call / Email
Josie Foster
(360) 631-4750
josie.foster94@g Text / Call / Email mail.com
Laura AguileraFlemming
Text / Call / Email
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Shahna Glover
253-468-1479
shahnalindland@ Text / Email / Call msn.com
Anne Howie
(425)891-0115
annehowie92@g Text / Email / Call mail.com
Caitlin Jorgensen
(206) 963-9724
cjorgens@stu .aii.edu
Text / Email / Call
(206) 265-1918
ezgikoch@ya hoo.com
Text / Email / Call
gavinmacdesign @gmail.com
Text / Email / Call
Ezgi Koch
Gavin MacPherson
Arisa Nishio
Sierra O'Brien
Annie Warren
Mel Wonser
(303) 565-0767
(425)-221-5092
(208) 691-1738
nishio.arisa@gma Text / Email / Call il.com sierra.obrien17@ Text / Email / Call gmail.com
(206) 947-6284
annielwarren@ho Text / Email / Call tmail.com
(206) 200-9621
mel.wonser@gma Text / Email / Call il.com 25
TEAMS AND JOB LISTING Sponsors / partners
Shahna Glover (lead) Jessica Dominquez Sierra O’Brien Arisa Nishio Caitlin Jorgensen Melissa Wonsor Alia Allan Laura Aguilera-Flemming
Promotions / Marketing / Social Media
Melissa Wonsor Alia Allan Julia Fletcher Josie Foster Kristelle Dona 26
Ticketing
Leah Beckelman (lead) Sierra O’Brien
Department Liaison
Annie Warren Julia Fletcher
Graphic Design
Gavin Macpherson
Designer Liaison
Annie Howie Kayla Dumo Alia Allan
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VENUE
THIS SEEMS TO BE THE KIND OF PLACE THAT REALLY HAS THEIR CUSTOMER IN MIND - YELP THE CONVERTED WAREHOUSE BUILDING IS BEAUTIFUL WITH EXPOSED WOOD BEAMS AND A GREAT ATMOSPHERE FOR MUSIC - TRIP ADVISOR
Each year the AIS fashion show is held at the Shoxbox Sodo located just south of downtown Seattle. Showbox Sodo appeared on the venue scene in 2007. It is located in an old converted warehouse, but don’t let that discourage you from seeing the inside, the Showbox has done incredible work to make it appear the way it does. The ceilings are adjourned with wood paneling and the walls have brick architecture giving it a vintage urban vibe. The venue is equipped with two separate lounges with full bars, a stage, as well as an outside patio located right on the sidewalk. The Showbox Sodo is general admission seating but for the viewers’ pleasure, we set up seats and tables for guests who are willing to pay more per ticket. This allows the students to sell tickets at higher prices raising more money for their school, as well as gives the guests chances to sit down to enhance their viewing process. Most everything is allowed in the Shoxbox Sodo, but just like every venue, there are a few exceptions. These include large bags and backpacks, professional camera and sound equipment (unless approved beforehand), food, beverages and beverage containers, sharpies, weapons of any sort, nonlabeled or improperly packaged prescription drugs, and eye drop bottles. One should not worry, if an item is needed at a certain point through out the night, there are plenty of staff who are willing to help. 28
One great redeeming quality of the Shoxbox sodo is the allowance of setting up the ever-important runway. Each year the venue allows AIS to set up a 60 foot runway allowing the designers to showcase their garments in a professional manor. This enhances the atmosphere of creating an event associated with high fashion as well as gives students and staff the experience of working in a professional setting. As one can see, the Shoxbox Sodo would be the ideal venue for the annual AIS fashion show. If the Showbox Sodo is not available for our show, Benaroya Hall becomes our go-to venue. Located in the heart of downtown Seattle, it is never a disappointment. Occupying an entire block of the heart of the city, Benaroya Hall has large balconies adjourning the inside of the theatre with a beautiful designed lobby. From the inside there are spectacular views of the Puget Sound, the Seattle Art Museum as well as the beautiful skyline of the city. At night when the city is lit up the views are sights for even the locals to gasp at. The halls enclosing surfaces are covered in dark wood giving it an elegant feel as well as giving the audience a feel of close connectedness with the performance on stage visually and acoustically. While observing a performance it is obvious the seating arrangement was studied to optimize viewers pleasure. It is a great second choice to the Showbox Sodo.
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GANTT CHART October 2014
November December 2014
2014
January
February
March
Day of
2015
2015
2015
Show
Location / Venue
Theme / Title
Sponsors / Partners
Non-Profit
Ticketing
Social Media
Marketing
Modeling Agency
Potential Problems
Day of Show
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LOCATION / VENUE • Find location for the show. • Contact the venue and schedule a date for the show when they have open availability. • Make sure the venue is accommodative to all the needs of the show such as the number of guests, installing the runway, specific types of music, and the proper interior set up for the show. • Contact venue about advertising and marketing. Ask them for their address and/or logo for fliers, tickets, social media, etc. • Set menu for food or beverages. • Ask if they are going to include security, if not, hire security from private company.
THEME / TITLE • Decide on a theme which will lead to deciding on a title. • Make sure the title sounds, looks, and feels fluid when you say it. • Employ a graphic designer to create a logo for the show. • Acquire proper licensing if needed for the logo created for the show.
SPONSORS / PARTNERS • Complete the media kit with all information about sponsorship packages, advertising opportunities, ticket options, and mission statements. • Contact businesses to be sponsors and/or partners for the show.
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• Be prepared to answer any question sponsors and partners might have. • Follow up with all businesses if they do not chose to reach out to you.
NON-PROFIT • Decide on a cause the show will help. • Determine whether this cause has legit non-profit organizations around the city. • Determine whether this cause will draw viewers to the show and boost ticket sales. • Create a list of first, second, and third choices of non-profit companies. • Contact first choice and decide on a deadline to hear back from them before contacting the second or third choices.
TICKETING • Figure out how many seats are going to be in the first, second, and third rows. • Price each seat accordingly to how many tickets are expected to sell, how many seats there are total, and how much they are worth. • Find a ticketing website that is an easy way for guests to purchase tickets on their own. • Decide on a date to start offering purchase of tickets to the public. • Begin selling tickets!
SOCIAL MEDIA 33
• Find a person to be the social media lead. • Have them set up all social media accounts. • Get logo and graphic work from graphic designer to begin building a visually appealing platform. Brainstorm ideas for posting on each platform daily. • Create a posting schedule to make sure all posts are getting done and none get forgotten. • Begin posting! • Have all friends / classmates share pages to gain more followers. The more followers the better!
MARKETING • Find volunteers from school for video recording and photography for events leading up to shoot for social media and photos on fliers as well as for day of event. • Print all fliers, tickets, postcards, and other promotional work for the show. • Make sure social media is advertising the show as needed. • Make sure social media is advertising the event in a way that is congruent to the theme of the show. • Has social media described how attending the event will benefit the customer?
MODELING AGENCY • Contact TCM Modeling Agency and let them know the date of the show. • Figure out how many designers are going to be in the show to gain a rough estimate of how many models needed for the show. 34
• After coming up with the theme plan on how hair and make up is going to look for each model going down the runway. • Request models that follow the theme of the show and have similar looks to what is planned for hair and make up.
POTENTIAL PROBLEMS • Come up with a list of all potential problems of everything that could go wrong. • Create solutions to each problem. • Work with modeling agency, venue location, student designers, and everybody else involved if needed to create reasonable solutions to each problem.
DAY OF SHOW • Arrive at venue and begin setting everything up. Including signage, chairs, tables, etc. • Print guest list and make sure front of house as multiple copies. • Set out all directional signage. • Set out all decorations and/or theme props and marketing promotions for sponsors. • Finalize production schedule. • Divide up roles and jobs for all volunteers and decide on a head for each volunteer department. • Set up name placement cards for VIPS as well as table assignments. 35
TIMELINE OF TASKS LEADING TO SHOW When creating an event such as a fashion show it is good to have a checklist of tasks leading up to the event. It makes things run more smoothly and become more organized. When events or individuals are unorganized it reflects poorly on the company hosting the event as well as on the individual. Customers can sense when people are frantic or disorganized and that is not visually appealing. By creating this checklist hopefully it will help things run more smoothly.
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ONCE DATE IS SET • Set an event time. • Determine and book location. • Determine event concept / theme and create a title and mission statement. • Establish a budget. • Outline what is going to be needed for the show and begin gathering phone numbers and companies that can provide these items. These items include furniture, props, tables, models, food and beverages, volunteers, etc. • Start contacting guest speakers, non-profit agencies, sponsors / partners, and everybody else who is going to be involved in the show not as attendees or guests.
2 OR MORE MONTHS OUT • Set food or beverage menus. • Set decorations and props needed for event. • Contact all vendors for logistics of show. • Contact agency to provide performance needs such as microphones, walkie-talkies, speakers, lighting, etc. • Design invitations, tickets, and fliers. • Begin selling tickets for event. • Draft a production schedule. • Start talking to designers and decide who is going to be in the show. Have the designers present work to correct person and make sure their work follows the theme of the show. 37
• Contact sponsorship / partner opportunities as well as donation opportunities.
3-5 WEEKS OUT • Hire a professional photographer and videographer. • Call all vendors to confirm. This includes all companies providing logistics, props, entertainment, the venue location, and beverage and food providers. • Order all necessary printed signage and materials. • Start putting together swag bags. • Check with designers to see how their garments are coming along, whether they will be done in time, and whether their garments follow the theme of the show. • Check with guest speakers about progress of presentation. • Create / distribute staff volunteer assignments. • Finalize production schedule. • Walk through every step of event. • Confirm all audiovisual requirements and produce slides. • Confirm your meal and beverage counts.
DAY OF EVENT • Review details and walk through your meeting space with your property event manager.
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• Begin setting everything up. Including signage, chairs, tables, etc. • Print guest list and make sure front of house as multiple copies. • Set out all directional signage. • Set out all decorations and/or theme props and marketing promotions for sponsors. • Finalize production schedule. • Divide up roles and jobs for all volunteers and decide on a head for each volunteer department. • Set up name placement cards for VIPS as well as table assignments.
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BUDGET
When creating a budget for an event there are four different types of expenses to take in account. First there are on-site expenses that include items such as venue costs, food and catering, and audio/ visual expenditure. These are usually the most expensive but the easiest to prepare for because often times they will be laid out for you well ahead of time by the venue. The second category of expenses includes third party vendors. Third party vendors include all expenses needed outside of the venue. For example, tables, decorations, or entertainment. Thirdly, expenses used for production are taken in consideration. Production includes marketing, advertising, and production fees. Lastly, a small sum of money should always be set aside for emergencies. Following is a sample budget one might consider when planning an event such as Runway District, the 17th annual AIS fashion show.
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ON -SITE EXPENSES Venue Costs -Room Rental -Security Deposit -Insurance Coverage -Parking / Valets -Security Food and Catering -Meals -Beverages -Equipment -Bartender / Service Labor Fees -Health Permits -Menus Audio / Visual -Microphones -Speakers -Screens and Projectors -Walkie-Talkies -Internet Access -Lighting -Extension Cords -Other Specialized Equipment
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THIRD PARTY VENDORS Event Rentals -Linens, Table Skirting and Chair Covers -Staging -Physical Items not Provided by Venue -Labor and Delivery for Setup / Teardown Decor Vendors -Accent Lighting -Backdrop -Art / Signs -Props -Flowers and Centerpieces Entertainment -Musicians / DJ’s -Models -Guest Speakers -Prizes -Contract Writers
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PRODUCTION COSTS Marketing and Registration
Planning and Organization
-Print and Design Work
-Office Supplies
-Fliers
-Clean-Up Crew
-Social Media Work
-Trash Services
-Printed Tickets
-Travel Expenses
-Ticket Fees from Ticket Leap
Administrative Expenses
-Invitations
-Accounting Costs
-Registration Management
-Legal Fees
-Thank-You Cards
-Consultant Fees
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TICKETING !
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Tickets available online at TicketLeap.com starting December 2014
• $60 - Front Row VIP with Swag Bag • $50 - Second Row Seating • $40 - Reserved Seating • $20 - General Admission, Standing Room Only • $5-$10 - AIS students pre-purchase until Feb. 20, then $10; standing-room only • FREE admission - high school students with valid student ID, 5 p.m. show only
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SOCIAL MEDIA
Our mission is to keep our viewers and followers up to date on the progression of Runway District Fashion Show, to provide a feeling and understanding of Seattle street-style, and to create an entertaining, interactive, and enticing experience to grow and sustain our follower base. Runway District’s social media will incorporate Seattle street aspects to create an idea of the show’s aesthetics, and attract our viewers. The actual lan-
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GOALS • CONNECT with our viewers through like-interests, attention grabbing posts, & interactive posts. • GROW: to market our social media networks getting students involved as well as people in the community. • DISCOVER: generate hype through interactive posts of more photos and less text. • INNOVATE: consistently post new and enticing material for consumers to follow and look forward to. • INFORM: key dates, deadlines, special deal, contests, etc. • COMMUNITY: pay tribute to our sponsors, beneficiaries, etc.
ATTRACTING VIEWERS AND FOLLOWERS • Hashtags—creating hashtags and using hash tags that our viewers would search • Location based advertising • Dialogue with our viewers such as contests or viewer opinion posts • Exclusivity—only our viewers will be able to see what goes on behind the scenes of the show. • Consistency
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• Designer of the Week • Sponsor Insights • Sneak peaks • Contests/Giveaways
SOCIAL MEDIA IDEAS
• Interactive posts • “Happy Weekending” posts • #aisinthecommunity • #seattlefashion • Pictures of fashionistas in the Seattle community
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