May 2015
• Merchant Feature - Andre’s Fish Den •
It’s time to upgrade!
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Three Ways to Meet and Demolish Your Sales Goals
•
Sharpen your tools for Back-To-School with NCB!
Dear Merchant
As we go into overdrive to enter the second half of 2015, we
We’ve introduced a new “Merchant Feature” section that
take a look at some of the activities underway to increase the
we hope you will find useful and take this opportunity to invite
value of our partnership to you, our valued merchants.
you to be an active part of our newsletter. If you’re interested in having your business featured in upcoming Merchant
In this edition, we will look at:
Newslink issues, simply email us at NCBMerchantBulletin@
•
POS Upgrade Initiative
jncb.com and your business could be in our next issue.
•
Merchant Feature – Andre’s Fish Den
•
Back-to-School Preparation
•
Exceeding Your Sales Goals
Thank you as always for your continued support. Claudette Rodriquez Assistant General Manager
We will also take a peek back at our inaugural Ecommerce Summit that took place this February.
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NCB Merchant Newslink | May. 2015
Payments Services
It’s time to upgrade! If you love free upgrades, we have great news for you! As a
Contact your merchant representative to get upgraded
valued NCB merchant, will be upgrading you to a brand new
today!
IP Point of Sale (POS) system. Internet Protocol, popularly known as IP, is the underlying technology used to move data across today’s modern networks – computers, cell phones, cable boxes and now your Point of Sale (POS) terminals. Why Upgrade? Using either a wired IP or a wireless IP-enabled POS terminal has a multitude of benefits you don’t want to miss out on: •
Lightning fast speeds. With your new IP POS, you will experience up to 10 times greater transaction speeds (versus dialup connections).
•
Improved Security. IP POS provide even greater security for card transactions. The new IP POS maintains a secure connection for you and your customers’ information.
Refer a Colleague…Get a Rebate! Do you know a business that could benefit from the increased
have indicated that customers tend to spend more when
revenue and convenience of an NCB Point of Sale?
they’re paying with cards instead of cash.”
You’ll get up to 50% discount on your monthly Point of sale
Accepting credit cards is a relatively inexpensive
(POS) rental for each referral you send in and your friends
business expense - NCB offers competitive credit card
will definitely thank you when they experience the benefits of
processing rates so even the smallest businesses can afford
accepting multiple payment forms.
to accept credit cards. In fact, many merchants discover that
Here are just some of the benefits of an NCB POS – not that you forgot:
the increase in sales generated by accepting credit cards more than covers the costs involved, making their merchant account an excellent return on investment.
Accepting credit cards can boost sales - “When you take your business from a cash-only operation to one that accepts
To refer a business, simply email
credit, prepaid and debit cards, your potential customer base
GabrielBaileySA@jncb.com with the business name,
broadens tremendously. The more customers you attract, the
proprietor name and contact information.
more likely you are to make additional sales. Some studies NCB Merchant Newslink | May. 2015
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Merchant Feature
Andre’s Fish Den - A Fresh Approach to Business A well prepared meal coupled with fantastic customer service is how Andre’s Fish Den keeps it’s head above rough economic waves. As a small business owner who knows that there is no business without customers, Andre Smith has made his customers his priority. When people come in droves to Fort Clarence Beach, St. Catherine, they can expect to find clear, blue water, sunny skies and Smith, welcoming them with open arms, great food and a professional attitude. Smith, a self-described concessionaire of a variety of seafood, prides his business as one of the best along the coastline. With stiff competition from the free Fisherman’s Beach, more popularly known as Hellshire Beach, and the early closing time at Fort Clarence Beach, Smith understands the limitations of his business. This has, however, not deterred him from making the best of the situation, as his restaurant maintains its standard of good service and customer loyalty. One way that Smith keeps his standard high is by having National Commercial Bank (NCB) point of sales machines at his location. This is an offering that isn’t available at many other fish spots. Customers can conveniently use their debit or credit cards to purchase from his array of dishes on the menu. Smith has received kudos from his customers about this availability as it shows a level of professionalism and they no longer have to carry around their cash.
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NCB Merchant Newslink | May. 2015
Ecommerce Summit Smith sees a bright future for Andre’s Fish Den with NCB as his partner. The restaurant will be expanded
Business has long surpassed brick-and-mortar operations
to a new location for even more convenience to
and connected shoppers all across the world are ready to
customers who can’t make it to his flagship spot,
close sales with a ‘click’. Shopping online is as easy as it gets
Fort Clarence, all the time. As a business owner with
for buyers but how do retailers take advantage of this new
great ambition, Smith shared that his all-time best
market?
advice is to believe in the business, believe in the goal and never let professionalism falter.
NCB tried to answer that question at its recent Ecommerce Summit. The event was aimed at helping merchants develop, manage and maintain their business’ web presence. See highlights from the event below:
NCB Merchant Newslink | May. 2015
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Three Ways to Meet and Demolish Your Sales Goals Achieving high scores in the game of sales isn’t as difficult as it may seem. It is only daunting if you don’t play your role correctly. So as your partner in sales, NCB has come armed with tips to help your business to thrive in a buyers market.
Tip 1
Tip 3
Going about town shouting the name of your product with vim
Don’t waste time. Try to challenge yourself to use all the time
and vigor is a natural part of your game plan, but that takes
you’ve been given. There are only 24 hours in a day, use them
confidence. To have that conviction, you have to be absolutely
wisely. This way you’ll be prepared for any opportunity that
certain of your product’s credibility. If you are not bursting
presents itself and all your ducks will be in a row. Figure out
with confidence about it and absolutely ready to explain why
your best way to use those hours given to you. It may mean
it’s the best then, your customers won’t be sold either. Your
that you give yourself daily/weekly challenges. Write a to-do
zeal will set the tone for your customers, investors and your
list for each set time period and make it your point of duty to
employers.
complete those tasks, no exceptions. Some ideas for your
If you don’t, no one will buy it.
Tip 2
list may include arranging meetings or scheduling phone calls with potential clients or customers, following up with your
Sell with purpose.
regular buyers or meeting with your team to discuss ways to
Realize that it is important to know for sure that what you
improve the business for all parties. Whatever works best for
do and why you’re doing it at all times. Know who you are
you, make good use of your time.
targeting and why, figure out how you will reach them and know your script for reeling the customer in, as well as why you need that perfect business pitch. Know every detail of your proposal, know what you’re asking of your market, know when you will make that proposal and understand that this is the method to get the sale. Leave nothing to chance; make every move a purposeful one. 6
Maximize your time
NCB Merchant Newslink | May. 2015
Sharpen your tools for Back-To-School with NCB! Let us help you with your back-to-school promotions. Simply visit the 1-888-NCB-FIRST | www.jncb.com
website
https://www.surveygizmo.com/s3/2141999/
backtoschoolmerchant or scan the QR Code below, complete and submit the form and you will be featured in our back-to-school promotional material as well as get an opportunity to have NCB representatives in your store with exciting back-to-school special offers, prizes and surprises.
Coming Soon! Sharpen your tools for BackTo-School with NCB!
NCB Merchant Fraud Seminar
It seems like summer is just getting underway and already it’s time to start thinking about back-to-school. Back-to-school shopping is big business for many retailers and whether you run your business online or operate from a store front, you need to know what you’ve got on hand before the shoppers hit. Get an early start on the back-to-school countdown and make the most of every sales opportunity with NCB. Use our superior line of business cards to restock books, backpacks, stationary supplies, uniform and all those other student essentials. Keycard Biz
Earn 0.5% cash back on all net purchases. Accepted at over 9000 merchants locally.
Visa Business
Accepted worldwide and billed in USD for overseas purchases.
KeyCard Biz | Lite
Earn 0.25% cash back on net purchases. Accepted at over 9000 merchants locally.
Giving you potent purchasing power that grows as your business grows, our business-tailored solutions are designed to help you to maintain more control over your cash flow and offer flexible financing when you need it most. With purchasing convenience and up to 55 interest-free* days, ace the backto-school test with NCB! Conditions Apply
Wednesday, July 22, 2015 – NCB Jamaica Limited | NCB Insurance Company Limited | NCB Capital Markets Limited | Advantage General Insurance Company Limited | NCB Foundation
THE MANDEVILLE HOTEL NCB Merchant Newslink | May. 2015
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