Your Money eZine

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Contents

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editor’s note Of sports, business and achieving the Jamaican dream p.5 news p.7 business lounge Upcoming IPO to move KLE Group forward p.10 Opportunities abound in the business of sport p.14 insights Business lessons from the National Senior Trials p.17 Diaspora Jamaica through the lenses of David Muir p19

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Start ups Still on call: Dr Maurice Taylor follows his passion to serve through enterprise p.22 y-follow The Olympics directory p.25

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Editor’s Note

Of sports, business and

achieving the Jamaican dream

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he 2012 London Olympic Games are only 22 days away and Jamaicans are already brimming with excitement at the possibility of our athletes repeating their exploits from the 2004 Beijing Games.

brand, including a second restaurant in Trelawny and are looking at international opportunities, all based on the strength of Bolt’s massive success over the past four years.

In the spirit of the times, we have decided to create a sport-related issue, highlighting the various opportunities for investment, entrepreneurship and career development in Jamaica’s still nascent sport industry. Although the focus is heavily on track and field, there are similar opportunities in other major sports such as football and basketball, for example.

Speaking of Bolt, he didn’t quite live up to expectations at last week’s National Senior Championships and neither did sprint queen, Veronica Campbell Brown. Instead, it was Yohan Blake and Shelly-Ann Fraser-Pryce who stole the show, stunning the crowd and viewers worldwide. There are several lessons from these events that offer useful guidelines for entrepreneurs to follow, some of which we also explore.

The fact is that sport is big business around the globe and even with the prowess our athletes have displayed in a variety of sports – even at the Winter Olympic Games – we have somehow just caught the boat when it comes to formalising and developing a supporting industry. However, as the saying goes, better late than never and with our track and field athletes currently atop the international rankings, this is as good a time as any to start. The best thing about these emerging business opportunities is that they don’t all require athletic ability, so virtually anyone can find a niche in the industry, as demonstrated by our cover story on the Kingston Live Entertainment (KLE) Group, owners of the popular Usain Bolt’s Tracks and Records restaurant. The group has big plans for the

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Members of the national football team that qualified for the 1998 FIFA World Cup

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On another note, we also feature the bold story of Maurice Taylor, who decided to forego his medical career to become an entrepreneur, launching the On Call Café at the University Hospital of the West Indies. Although he had a hard time convincing his family to accept his career switch, he is sure he is on the right path. These stories are all reminders that despite the challenges we face as a country, opportunities do exist to break the mould and pursue our dreams. In this our 50th year of independence, let us celebrate and develop brand Jamaica. Tracey-Ann Wisdom www.ezinesreader.com



News

Your Money eZine Business Summit celebrates ‘50 years of Entrepreneurship’ The third Your Money eZine Business Summit will take place on Wednesday, July 25, beginning at 4pm at the Mona Visitors’ Lodge at the University of the West Indies. The event will be held under the theme ‘50 Years of Entrepreneurship’ and will give entrepreneurs and young professionals insight into how Jamaican companies have grown and developed over the last half century. The summit will also feature the launch of eMedia Interactive Limited’s upcoming documentary, 50 Years of Entrepreneurship, which will highlight the stories of some of the most prominent names in Jamaica’s business community over the years. Individuals can pre-order copies of the DVDs which will be available for purchase in August. Governor General, Sir Patrick Allen, will deliver the keynote address to launch the documentary and open the summit. Guest speakers are Richard Byles, President and CEO of Sagicor Life Jamaica Limited; William Mahfood, Managing Director of Wisynco Group Limited and Gary Matalon, CEO of the KLE Group, owners of Usain Bolt’s Tracks and Records and Fiction Lounge.

Bartering gets a boost with Anbell Trade Exchange Jamaican companies and professionals looking to conserve cash and increase sales will now be able to benefit from the Anbell Trade Exchange (ATX), the English-speaking Caribbean’s first formally incorporated barter system. The ATX, incorporated last September, was officially launched by Prime Minister Portia Simpson Miller on June 29. Chairman of the Anbell Group, Andrew Pairman, explained that the trade platform allows members to earn ‘trade dollars’ which are credited to their accounts, allowing them to make noncash transactions with each other. The ATX acts as a clearing house: “It coordinates all trading activities, provides record-keeping, brokering expertise and monthly statements for each member and charges a commission for each transaction,” Pairman explained.

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(L-R) Executive Director of the International Reciprocal Trade Association (ITRA), Ron Whitney; Prime Minister Portia Simpson Miller and chairman of the Anbell Group, Andrew Pairman at the launch of the Anbell Trade Exchange

There are currently more than 100 charter members from various sectors of Jamaica’s business community.

Digital Jam 2.0 exposes young Jamaicans to the virtual economy A number of students and technology entrepreneurs are still singing the praises of the recently concluded Digital Jam 2.0 event, which sought to provide opportunities for young Jamaicans in the virtual economy. “We brought in a lot of international experts to talk about things like microwork, e-lancing and crowdsourcing to [show] our young people where online they can go to find a job or to start up a business,” said project coordinator, Ingrid Riley. The two-day event comprised workshops and seminars, with presentations by local and international technology experts; a 24-hour hackathon, which explores how technology can be bet-

ter utilised in the sports industry and provide entrepreneurial opportunities; a mobile apps contest and an expo/job fair. The sports hackathon was the first of its kind in Jamaica. The code sprint saw teams competing to create solutions for the sports industry in a bid to win cash prizes of US$3,000, US$2,000 and US$1,000 as well as internships, trophies and gadgets. The winner of the hackathon was Team Hybrid with SKORA, a data management software that allows users to collect, store and distribute sport-related information through web and mobile platforms. The winners of the mobile apps contest were Northern Caribbean University students Joel Dean and Nicholas Brown, whose Pothole Positioning System (PPS) Jamaica was a crowd favourite.

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Business Lounge Real Business. Real Talk.


Members of the KLE Group (Back, L-R): Kevin Bourke, Craig Powell, Gary Matalon and David Shirley. (Front, L-R): Stephen Shirley and Zuar Jarrett

IPO to move kle

forward

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By Tracey-Ann Wisdom

Photos by Warren Buckle

wenty-twelve is shaping up to be quite the year for the Kingston Live Entertainment (KLE) Group as the company gets set to launch its eagerly anticipated IPO. Although group principals Gary Matalon and Kevin Bourke were mum on specifics, such as a timeline and the amount of capital expected to be raised, the offer is sure to be the next big thing on the Jamaica Stock Exchange Junior Market. How could it not be? For starters, the country is literally buzzing with excitement as the London Olympics draw closer, where despite his less than stellar showing at last weekend’s national senior trials, Usain Bolt, the patron of the group’s successful Tracks and Records brand, is still expected to dominate.


“Spreading our wings” The aim of the KLE Group has always been to expand beyond its current two holdings, Usain Bolt’s Tracks and Records (UBT&R) and Fiction Lounge, both based at the Marketplace in Kingston. Based on the scope of these planned expansions, an IPO is the only viable way of securing the kind of capital investment needed to get there. The most immediate plans include the opening of a second Fiction Lounge by the end of the year. “We’ve been scouting for locations and really feeling out the markets that exist in those areas and we have, in fact, secured a second [spot],” Matalon said. The location cannot yet be revealed, but it’s sufficient to say it will be in a major metropolitan area. “The design work has advanced beyond the point of the concept, so we’re now aiming to get some construction documentation together to hopefully break ground in the very near future.” The group is also scouting locations for a second UBT&R venue in Bolt’s home parish of Trelawny, in the vicinity of the Falmouth Pier. This would give them access to the tourist market in western Jamaica. “As you know, in this business, the location is key. We have identified somewhere that we’d love to be and we are negotiating the lease,” he said. “In the meantime, we’re also speaking to another good option, so it’s really going to be just a matter of being able to secure the perfect location for what we want to do.”

KLE also has an interest in the lucrative gaming sector and is looking to develop a hybrid entertainment and gaming facility, a collaborations with Supreme Ventures Limited, which will also be located at the Marketplace. “Now we’re going to offer the full gamut of entertainment within Marketplace as a one-stop destination,” Bourke said. “We’re looking at other business ventures and spreading our wings. Our retail shop within Usain Bolt’s Tracks and Records has looked to place some of its products in other retail areas and we’re just looking for brand extension of all our products. We’re also partnering with one of Jamaica’s largest companies to create a premium lifestyle villa/vacation destination on the north coast.” UBT&R marked its first year of operation on April 11 and there was much cause for celebration, as Matalon recalled the challenges faced in getting the business off the ground, including the loss of government waivers that helped defray the cost of importing some of the more high-end features the venue is known for, such as the interactive tabletop screens. “Since then, we’ve just been able to focus on building the business, improving our execution and, ultimately, trying to identify what the customers want and deliver at and above their expectations. The response has been amazing,” Matalon said. “It’s also given us a lot of exposure, because since this [UBT&R] has been opened, we’ve found ourselves in discussions with major multinational companies at various levels talking about opportunities. It really has opened up the world to us, so we’re moving ahead to capitalise on that.” Bourke pointed out that the group already owns the global rights to the UBT&R brand in the extremely lucrative casual dining sector, so possibilities abound. “The intention of Usain Bolt’s Tracks and Records and the Tracks and Records brand beyond that, was always about packaging what we felt were the best elements of brand Jamaica and exporting them to the world. It wasn’t about building a facility to operate in Kingston and that’s it,” Matalon said.

Now we’re going to offer the full gamut of entertainment within Marketplace as a one-stop destination. We’re looking at other business ventures and spreading our wings. - Kevin Bourke

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The intention of the Tracks and Records brand was always about packaging what we felt were the best elements of brand Jamaica and exporting them to the world. It wasn’t about building a facility to operate in Kingston and that’s it.

- Gary Matalon

Global appeal “The Olympics is coming up as well and if Usain performs the way we all expect him to, the demand is obviously going to increase for whatever his name is associated with. We think that, coupled with the food [and] music from one of the most dynamic countries in the world and one of the most sought-after brands, when you package that, it’s very powerful,” Bourke added. As though to cement the global appeal of Bolt – and show just how far the Tracks and Records brand has reached – two separate teams of Japanese reporters showed up at the restaurant in a bid to find out more about the superstar athlete. They were in Jamaica to cover the recently concluded Jamaican National Senior Championships, where Bolt would eventually lose both his 100M and 200M local titles to training partner Yohan Blake. Last November, there was a bit of a stir when it was reported that Bolt’s name had been removed from the brand. However, Matalon was clear that Bolt is still a part of the restaurant’s operations. “The reality is that in preparation for our listing on the stock market, we did some legal restructuring and we essentially merged Usain Bolt’s Tracks and Records Limited and Fiction Lounge Limited under KLE Group Limited,” he said. “We own the business name, Usain Bolt’s Tracks and Records. Nothing has changed in the course of business with regards to our relationship and our offerings here.” Members of the KLE Group are already fielding high public interest, both local and international, in the IPO, even before the prospectus is published. “We’re very excited about it and we think it will do exceptionally well. After all, we consider ourselves a very progressive company,” Matalon said. “We kinda want to think of ourselves as an incubator company – an idea lab for entertainment in Kingston and beyond, because we really feel that it hasn’t been packaged in a way that it can be exported properly,” Bourke added.

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Business Lounge

Opportunities abound in the business of sport The National Stadium track was refurbished by BSW Regupol, the same company that donated the training surface to Usain Bolt at the University of the West Indies.

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he rest of the world might have thought our athletes came out of nowhere to steal the thunder at the 2008 Beijing Olympics, but every Jamaican knows the record 11-medal haul wasn’t an overnight phenomenon. As commentators and experts tried to uncover our ‘secret’, we were proud to recall the exploits of our early Olympians and refer to the century old ‘Champs’. As our athletes continue to dominate internationally, there is a growing realisation of the earning potential of sport and Jamaica is slowly catching on to the possibilities. Sport is big business globally, with the US industry being valued at US$435 billion ranking it in the top 10 industries in the country. Globally, PricewaterhouseCoopers estimates that sports spending will rise to US$133 billion in 2013. Most recently, Usain Bolt ranked 63rd on the Forbes 100 richest sports personalities list, with estimated total earnings of

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US$20.3 million, primarily through endorsement deals. Bolt’s handlers clearly understand the sporting business and these are all good signs for Jamaica’s earning potential in the industry, if we act now. But how can we get there? What does Jamaica need to do to begin to reap the full economic benefits of our sporting talents? “I think we need to be formalised. We need to understand the statistics. We need to know the trends. We need to know what’s the gap, so a needs analysis has to be done to find out what we now have and then look at the training that’s required to make it happen,” said Carole Beckford, a veteran journalist and former athlete who has been Bolt’s publicist for the past three years. Filling the gaps One definite gap is in field events since Jamaica often earns its medals on the track. The last time the country medalled in a

field event was Trecia-Kaye Smith’s triple jump gold at the 2005 World Championships in Helsinki. There is no shortage of talent in these events either. Just look at the likes of Chad Wright, Ashinia Miller, Travis Smikle and Fredrick Dacres, for instance – all superb discus throwers who are already creating waves. To capitalise on this talent, specialised training programmes could be developed with field athletes in mind, which is certainly a unique investment opportunity. In terms of training for sport-oriented careers, many of the island’s tertiary institutions, including GC Foster College (the only sport-focused institution in the region), the University of Technology, University of the West Indies and the Mico University College offer related degree programmes, preparing students to take advantage of the opportunities currently available and those ahead. www.ezinesreader.com


Business Lounge

(L-R): Caribbean Tourism Organisation Secretary General, Hugh Riley; Carole Beckford and Jamaica Director of Tourism, John Lynch. Photo: CTO. Beckford presented on tapping the lucrative niche of sports tourism at the CTO’s Caribbean Week event.

Creating a support network Perhaps it was foresight that prompted Stephen and Paul Francis, Bruce James and David Noel to start MVP Track and Field Club a whole decade before our historic Beijing achievements back in September 1999. MVP, along with Glen Mills’ Racers Track Club, coach the majority of our top flight athletes locally, prompting many more youngsters to train at home and even enticing competitors from other countries to make Jamaica their base. Consequently, this also attracts persons to different careers, fuelling the need for an even bigger support network, including coaches, trainers, physiotherapists, masseurs, personal managers, attorneys, publicists, financial controllers, sports scientists, amongst other professionals. Already we have seen some benefit of this, with German company BSW Regupol and PUMA donating a 400-metre track to Bolt at the UWI, where he trains. BSW Regupol also repaired the training surface at Stadium East and installed the new track at the National Stadium, which enabled it to receive IAAF Class 1 certification, suitable for international competitions. With the Jamaica National International Invitational meet already

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classified as an IAAF World Challenge Meet, this is an important step in getting to the coveted Diamond League status. This would definitely attract more high profile athletes to the country, which would translate into increased earning potential for the country. Consequently, Jamaica also needs to improve its venue management capacities to not only benefit from a potential Diamond League nod, but to be considered for hosting important qualifiers in football, for example. While we will probably never host an Olympics or the World Cup, Jamaica has already hosted the World Junior Championships in 2002, the Netball World Championships in 2003 and was one of the locations for the Cricket World Cup in the Caribbean in 2007. Huge payoffs in store Clearly, there are mega-bucks involved. For example, the 1992 Barcelona Olympics cost US$9.4 billion and while the city only made a US$5 million profit, the bigger payoff was in the improved quality of life for residents, attracting tourism and further investments. It is also important to have long-term plans for our venues,

which will ensure continued earning potential. Presently, both the National Indoor Stadium and the Trelawny Multipurpose Stadium are not being optimally utilised. A spin-off from hosting more events is creating a better sports tourism product. The subject was on the agenda during last month’s Caribbean Tourism Organisation week in New York, where Beckford presented. “Our infrastructure is developing. We have great roadways, it’s easy to get to Jamaica and I think we have the room stock to support large crowds coming into the country,” she said. Overall, Beckford thinks Jamaica is on the right path to developing a viable sports industry. “The organisations and institutions in Jamaica are slowly but surely coming to grips that sport is, in fact, a business and that we should start making the commitment financially and human resource-wise, to get the job done,” she said. “I think over the next couple of years, it’s going to be an incredible time for Jamaicans and we should make great use of the opportunities.”

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Insights

What businesses can learn from the

National Senior Championships

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n less than a month, the world’s greatest athletes will converge in London to prove their mettle at the Olympic Games. In preparation, our own athletes competed in the National Senior Championships over the weekend. The top three athletes in each event, who have achieved the Olympic qualifying time, have earned an automatic spot on the team to London. In what many have been describing as the biggest shock of the event, World 100M Champion Yohan Blake, defeated world record holder and defending Usain Bolt in both the 100M and 200M events to claim the title of National Champion. The victories have many people scratching their heads, while others aren’t as surprised. If you’re an entrepreneur, there are several lessons you can take from the events at the national trials that might help improve your business. • Never overestimate your position in the market. Nothing is written in stone, neither is your place at the top guaranteed. To remain number one, you have to be willing to do what your competitors aren’t. Never become complacent and always push yourself to come up with innovative ways to expand your offerings. • Talent is never a substitute for hard work. No matter how hard you think you’re working, your competitor is also putting in the late hours and may claim your

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Yohan Blake’s win at the National Senior Championships demonstrates the importance of working hard.

customers if you fall asleep on the job. To be the best you have to beat the best and if you’re at the top of your game, it is important to recognise that others are aiming to knock you off your pedestal. • Never give up. 400M hurdler Melaine Walker continues to prove that giving up is never an option, even with her welldocumented injuries. Entrepreneurship can be a long, lonely road filled with craters masquerading as potholes. You’ll fall into them sometimes, but it is important that you never stay there. Keep focused on the bigger picture: your dreams, goals and aspirations. • Establish dominance. If your area of expertise is in the technology industry, it is crucial that you assert your dominance over every possible area of that industry. No one else should have a shoe in on your territory. During the trials, Racers Track Club swept the top three spots in the 200M: Blake, Bolt and in third, Warren Weir. Even though they’ll all be representing Jamaica, it is crucial that we acknowledge that this showing bodes well for the club. • Don’t get caught off guard. Be prepared. As a girl/boy scout, that’s one of the first things you will learn. Always pack the essentials. You should never find yourself in a situation where you didn’t anticipate your competitor’s next move. Serious entrepreneurs are always cognizant of the business moves of their competitors. That’s the only way to ensure that you stay one step ahead of them. www.ezinesreader.com



Diaspora

Jamaica through the lenses of

David Muir

David Muir poses with one of his popular photos, entitled Painted Pride

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hotographer David Muir has had a number of exhibits, each with a fair amount of success, but perhaps no display has been as meaningful as his showing at last month’s Kingston on the Edge Urban Arts Festival, where he previewed pictures from his upcoming coffee table book, Pieces of Jamaica: The Real Rock Edition.

sadors sound system on the island. Muir spent much of his teens and adult life working as a DJ in some of Jamaica’s most popular night clubs of the 1980s and 1990s – Godfather’s and Illusion, to name a few and on RJR. It wasn’t until 2009 that he would take up the camera in a serious way. This time, he found it was a calling.

The reactions to Muir’s work have been positive and the upbeat 43-year-old couldn’t be more excited about the book, which, as the title suggests, will showcase the real Jamaica, not the typical “beaches and pretty girls.” “If you look at the images in the book, it’s going to show you that it’s the body language, the things that we do, the way we hold ourselves, the types of expressions that we have,” he said. “Nothing has really gone before that has said, ‘This is who we are as a people.’ It’s not just about what’s cute to other people. It’s not about making Jamaica exotic. It’s about saying, ‘A yah so we deh. This is who we are, plain and simple.’”

“My wife was running for a public office and we needed a lot of great pictures to help promote her campaign. That’s an expensive venture, so as a cost-cutting manoeuvre of some sort, I bought myself a camera and that has allowed me to sort of get back into photography in this way,” he explained. Muir eventually left his job as a social worker for teenagers as he became more invested in photography. Through Facebook, word quickly spread about his photos, which led to jobs, then exhibitions and eventually, to his publishing deal with Words 2 Print Media Group.

These images are especially meaningful to Muir, a native Kingstonian currently residing in South Florida with his wife Ghenete and their three sons. Like many in the Jamaican Diaspora, they long for anything that can connect them to their homeland. “You who live here cannot really comprehend what it’s like to miss your home in this way… This pulls on your heartstrings. It’s memories,” he said. Muir first became interested in photography as a teen when his father brought home a “fancy” new Olympus camera. For the gregarious youngster, this was just another way for him to interact with people as he took their pictures. However, he pursued music instead, co-founding the successful Ambas-

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Pieces of Jamaica goes on sale on August 15. Muir is hopeful that the book will sell well, especially as it coincides – not intentionally, he insisted – with Jamaica’s golden jubilee celebrations. He also expressed gratitude to the Jamaica 50 secretariat for endorsing the book. “At the end of the day, the project is more than just my work,” he said. “It should mean something to Jamaicans around the world.”

View David’s online gallery: Pre-order his book Pieces of Jamaica: The Real Rock Edition




Start Ups

Still on call

Dr Maurice Taylor follows his passion to serve through enterprise By Ayeola George Photos by Michele Hamilton

Dr Maurice Taylor, founder of On Call Cafe

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hough he completed his studies and worked at a medical facility for almost two years, 26-year-old Dr Maurice Taylor ditched what most would deem a rather stable career path for the unpredictability of life as an entrepreneur and more specifically, as a first-time restaurateur with On Call Café.

His vision: create a franchise to serve the needs of staff and outpatients at the University Hospital of the West Indies (UHWI), eventually branching off to other hospitals in Jamaica, the region and possibly the world. Sounds great, but why not do that in the first place? Why pursue medicine at all? Well for one, Taylor is his mother’s son and wanted to make her proud; after all, she was financially and emotionally invested in him. Moreover, he hated to

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leave any task incomplete, so he pressed on with his studies. It was his father’s passing from brain cancer that prompted a seven-year-old Taylor to try and “rid the world of cancer.” He genuinely wanted to make a contribution as a neurosurgeon but, as fate would have it, his dad’s death also meant the loss of income for the family. His mother eventually had to migrate as her business was struck with hard times during the FINSAC era. A legacy of wealth “My father’s death, coupled with my mom’s financial situation, caused me to wonder why is it that some persons work their whole life and have nothing to show for it, while others seemingly work little and have vast wealth,” he said.

Taylor was determined to build a legacy of wealth and during his final years of study at the University of the West Indies (UWI), Mona, he began reading the works of Steven Covey, Robert Kiyosaki and John Maxwell, trying to unlock the secrets of wealth creation. Determined to follow his passion and help others in the process, he shared his idea with some close friends but it took some time to confide in his family. As expected, his dream was met with stiff resistance. Armed with the knowledge gleaned from his readings, as well as his gut instinct that he was making the right choice, he took an indefinite leave of absence from his position as House Manager at the hospital and went about sourcing the finances and other resources to make his dream a reality.

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Start Ups He partnered with two other enterprising young men, Kirk Hamilton (an architect by trade and host of Global Party) and Dr David Walcott, a 2011 Rhodes Scholar, currently at Oxford University, and the three financed the initial stages of the project. As time went on and the vision seemed more tangible, other investors came on board. Service with a difference No longer just an idea, On Call Café is an enclave at the UHWI that offers tasty and nutritious food in a contemporary and relaxing environment. The bright green benches are calming – a perfect contrast to the stress that comes with being in a hospital. Gray tables placed over large concrete tiles with white paving stones in between and the white roof and columns serve to give a sense of expanse in the limited space. The café also offers free wireless connections to patrons. “We wanted to serve a need and that starts with great customer service. The staff as well as the outpatients are stressed for one reason or another, so from the free wireless to the variety on the menu to the modern décor, a lot of thought was put into every detail with the overall goal of meeting that need of the customer to de-stress,” Taylor said. The café even guarantees friendly service through the slogan, “If we don’t smile, you don’t pay.” “Of course that comes with conditions, but essentially, we want the customer to know that we want their experience to be a positive one and if that means offering a free beverage, then so be it,” he explained. For breakfast, customers can have bagels with their choice of cream cheese with flavours including Jamaican favourite Solomon Gundy. The soup options change each day and include chicken, pepperpot and traditional red peas with salted beef.

Dr Taylor with Miss Universe Jamaica Chantal Zaky at the launch of On Call Cafe.

Customers can build their own salads using a variety of fresh ingredients and for those on the go, On Call offers a variety of sandwiches including a signature hot dog called Doc’s Choice, lined with jerk mustard and a slice of turkey, white cheddar cheese, a chicken sausage topped with relish, pepper, mayonnaise, ketchup, lettuce and tomato. The café opens daily from 7am to midnight, which appeals to medical students on rotation. Taylor doubts he will practice medicine again, but he is certain that wherever his entrepreneurial spirit leads him, he won’t be straying too far from his initial goal to serve those in need.

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Y-follow

London Olympics directory There are only 23 days left to the start of the biggest spectacle in the sporting world – the 2012 London Olympics. We’re sure you’ll want to keep your finger on the pulse of all that’s happening leading up to the big event, including the Diamond League meets around the globe. Your Money rounds up nine of the must-follow sources for up-to-the-second updates and highlights.

The personalities @usainbolt Stay with the defending champ as he travels around the world preparing for his moment with destiny. @officialasafa Keep up with Powell’s progress as he tries to overcome a groin injury to shine in London. @AtoBoldon The four-time Olympic medallist and former World Champion gives you pre- and post-meet commentary on the events leading up to the Olympics. The sources @Diamond_League Find out if your favourites are in good shape as they compete in these international events, vying for the coveted four-carat diamonds in September. @London2012 This is the hub for all things Olympics-related. You can also find the Twitter handles for your favourite sports on the page.

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@L2012Athletics This is the big one for Jamaica. The automated feed will provide all the latest events and results from athletics events throughout the Olympics. @trackalerts Follow the exploits of Jamaican and Caribbean athletes as they compete leading up to and at the Olympics. @JamaicaOlympics The page for sport enthusiasts by sport enthusiasts (also on Facebook) @MVPTrackClub The club keeps you up to date with the on-track activities of the likes of Asafa Powell, Shelly-Ann Fraser and Kaliese Spencer. @RacersTrack Jamaica’s other top-flight club keeps you up-to-date with the progress of its stars, includng Bolt and Yohan Blake.




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