Digital Marketing Trends Every Business Owner Must Know https://www.techdirectory.io/articles/digital-marketing-trends-every-business-owner-must-know-530 If you are running your own business and are using digital marketing, then there are plenty of things that you need to be aware of. The first is that there are trends that are always changing and they can affect how your marketing campaign is seen. However, in order to use these properly in your strategy you need to know what they are, including using some live videos, mobile marketing and other methods to get on top of the ranks. Here are some of the top trends that you would want to think about using in your strategy to bring in more customers. Live Videos These days one of the most popular methods of getting your content seen and to get people to hear about your digital marketing company is through using live videos. You can post these on a wide variety of social media platforms like Facebook, Instagram and even YouTube so the users can see them right away. You can use this tool to give the viewers an insight into a wide variety of things like current projects, your business, giving some advice and many other topics. This allows you to interact with all of your potential customers and viewers in real time while interacting with them and answering their questions at the same time. Mobile Marketing and Geofencing The popularity of digital devices and mobile phones is changing up the digital marketing world and has made geofencing a popular tool. This allows you to catch the attention of your desired target audience and keeping it at the same time using GPS, Bluetooth and RFID technologies to send messages to your target audience that are in a specific location. This means that you can personally target the information to the viewer when they are near your store or any other location that they would need to visit like a grocery store. Polls on Instagram Stories Asking the opinion of the users is something that is popular and you can do this by adding polls to your Instagram stories. These photos or videos are seen for 15 seconds and you can create a poll that would allow you to test some of your ideas and concepts through the poll format. This would let your viewers give you their direct opinion without having to do anything other than simply tapping their screen. This is also a great tool when it comes to engagement since you can create a huge array of polls and have them ask questions as well. Robot Assisted Customer Service These days customer service can be done by robots, which means that they can take care of the simplest of tasks. This would leave your actual customer service representatives to handle the harder cases and the robots can help with answering the most commonly asked questions and much more. These days the robots are so technologically advanced that the customers wouldn’t even know that they aren’t dealing with a human and they can get everything they need done, including getting the answers to their questions.
Long Term Content Content that is going to help the viewer for a period of years is called evergreen content and it is becoming more and more popular. When you are writing your blogs and other informative content for the viewer you should be taking this into consideration. There are plenty of things that you can publish that they can continue to look back on over the years like tips, guides and even white papers that would give your site added value. You have the ability to come back and change the content over time to ensure that it is always relevant to what is going on. There are so many trends these days that are popping up in digital marketing and you need to be aware of what they are. Not only should you make sure that you are using content that is going to be relevant over the years, but that you are also updating it on a regular basis. Also, think about using various social media sites and platforms for live videos or even for polling your viewers for higher interaction and engagement levels. These are just the current trends, so make sure that you are keeping up with them as they change. Here you can visit our SEO packages that suit your business and help to grow in the market.