How to Gear Up For the Latest SEO Services Trends to Stay Ahead
Nowadays, it is important to stay consistently updated, because you never know when a trend might pop up, or another trend might die out. Especially, with almost 55% of ventures associating with their respective SEO partners, the importance of search engine optimization is completely undeniable. Here are some of the top SEO trends that you should keep in mind for your routine SEO. 
1.Understand your target audience and user intent Whether your target audience prefers pictures, videos, texts or audio is up to you to find out. It is more important now than ever because when someone searches for something online, you would want to give them the answer in the quickest and simplest way possible. You need to understand what they expect when they type in a particular set of words or a phrase. No matter how well your content is written or your website is optimized, if it catered towards the wrong demographic your business will not gain traction.
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2.Do not focus on only Google A lot of people focus their resources to optimize their websites specifically for Google. However, there are still other search engines like Bing, and Yahoo out there that are growing and might dominate the market, or become a close competitor to Google. Best SEO services are about showing up for people no matter where they search, not just about reaching the top of the search page. Broadening your horizons is important for driving traffic and engaging for things other than websites.
3.Utilize structured data markup Using structured data wherever possible has become crucial because AI has become important for Google. Since a lot of SEO is dependent on Google, if Google migrates from a mobile-first world to an AIfirst world, then structured data is of utmost importance. You want the crawlers to be able to go through your data in a quick and efficient way so you can get indexed appropriately. Start looking at and understanding structured data, schema, active and passive search behaviors and how to bring the behaviors in a comprehensive manner to signal intent. This helps the behavior of the search become a much larger effort for ‘find-ability’.
4.Create original and outstanding content Gone are the days when you can simply do a keyword stuffing to boost your way to the top. Google actually bans sites that perform this kind of behavior. Now, the Google algorithm is focusing on evaluating the quality of content, and at the depth and breadth of the content on the website. After tracking SEO performances for a year, SEO experts say that those websites that lacked content depth did worse than other websites. Creating content simply to keep a blog alive is no longer acceptable.
5.Increase E-A-T Another key trend to keep in mind is EAT: expertise, authority, and trustworthiness. These three things are what will dictate Google’s search quality rating guidelines. EAT guidelines are written for Google’s algorithm raters as opposed to Google’s algorithm itself. Even then, it actually helps us understand where Google is heading in the short term. It basically helps SEOs start understanding that ‘quality’ comes with context, in other words, while writing expert or quality content, you cannot rank very high without establishing that you are an authority on that subject.
Invest in technical SEO Technical SEO, like speed, JavaScript, and progressive web apps is becoming increasingly important since websites grow in complexity every year. It is important to enhance the user experience, and hence focus on ways to make the website more responsive, make it run faster, make it more beautiful to look at, and so on. Focusing on the kind of plugins you use is also an important criterion in technical SEO.
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