Media Websites Battle For Ad Revenue And Traffic Recent trends in the digital landscape herald tough times ahead. However, the situation has reached a vulnerable point in the past few days. With some of the key online players lowering their profit targets, and even cutting down on human resources, the situation seems to be quite severe. Let’s take a look at the news first. Mashable, one of the leading players in the online arena, laid off 30 employees this month. The news came at a time when Mashable successfully raised $15 million as revenue. Another mentionable name here is that of Salon. Quite recently, this leading web publishing platform announced a new range of layoffs and budget reductions. We must also not forget Buzzfeed, which was initially considered as a success story, is now forcefully led towards dodging questions on revenue. Such steps taken by these leading online players speak enough about the dangerous times ahead. Web publishers are constantly thinking about the ways to make money. Revenue generation seems to be an issue, which led web publishers to search for the cause.
Unraveling the Cause According to web publishers, the major problem is two-fold. •Firstly, it is the unpredictability of online web publishing that makes it a seemingly treacherous affair. •Secondly, website traffic has come across hard times after a decade of buoyant growth. From ad-blocking tools to automated advertising technology, digital marketers have faced numerous challenges over these years. However, the present situation is not equivalent to those times. Something greater, deeper, and more intense has surfaced. So, what is it that’s causing such upheavals?