Lead Generation Ideas to Help You Increase Your Website's Conversion Rates
Buyers no longer depend on what the advertisers and marketers are asking them to buy. Today's buyers are conscious individuals who are well aware of what they want, how they want, what they are willing to do for it and whether they will benefit out of using the product or service. If you expect to inform your buyers about why they should invest in your product, then you are fighting a losing battle. With so many online channels of interaction, buyers are not interested to know the mere "why" of a product. They want to know what difference it will make in their life. As such it becomes more and more important for online marketers to adhere to the buying trends of the consumers. Don't forget that it is the consumer's world and online marketers are just living in it.
CTA or Call to Action has to be natural and not forced
If your blog or website content ends with "Click here for more information" or "Sign up here" - it immediately rings a warning in the buyers mind. they associate these done to death call to action as spamming tactics. Instead of clicking on the link, they will avoid your site like plague. As per CTA placement test, the call to action segment should be inserted in that area of the webpage where the buyer's eye will wander on its own. Research shows, buyers check the left hand side of the webpage first before rolling their eyes over the webpage in an "F" style. As such your call to action has to be placed in one of th ese areas so that it does not look forced upon.
Pop Ups and slide in forms placement vital