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Search engine optimization (“SEO” for short) is one of the most important things that modern businesses can invest in. In our modern connected world, more people have smartphones than ever before and virtually everyone has access to a computer. And the people who use these devices (including your customers) often turn to search engines like Google to direct their traffic and help them find the things that they’re looking for. If they’re looking for a business like yours, then you want to make sure your websites and other online assets show up early and often in the search results for relevant queries. This is true for all businesses, not just (though perhaps especially) for ecommerce businesses. A lot goes into SEO, but not all aspects of it are equally important. Let’s learn a bit more about how all of this works. What goes into SEO? SEO is all about making your web presence more appealing to the algorithms that search engines use to find the best results to each query. This task is even more complicated than it sounds, because the algorithms that SEO experts are trying to cater to are top secret. Figuring out what Google cares about takes a lot of thinking, theorizing, and testing. And figuring out how much Google cares about each factor takes a lot of A/B testing and a whole lot of trial and error. But while Google doesn’t share their secrets, experts have learned what works and what doesn’t. What we know at this point is that Google cares about the words on the page that visitors will see. Google cares about “keywords” (the words that line up with popular queries) and “keyword density” (how often the keyword pops up compared to how many total words there are on the page).