dĂşvidas&comentĂĄrios
Dúvidas e comentários dirigidos ao Nelsom Marangoni
Dúvidas “Haverá treinamento para todas as áreas/funções?”
Comentários “Ter integrações entre Atendimento e Operações”
(N/I)
“Não ficou muito claro a questão do que é necessário e relevante para o crescimento profissional na empresa se argumentos como empenho, dedicação e tempo no cargo não são tão relevantes, e o resultado? De que forma se “mede” o resultado?”
“Produtos proprietários -> ter material de divulgação claro, simples e de ótima qualidade visual para oferecermos aos clientes”
(Vanesca Torelli)
“Como buscar fonte de inspiração, criatividade e ousadia sem ultrapassar o custo do projeto? Tenho dúvida se o cliente está disposto a pagar por isso” (Leila Lopes)
“Estão incluídos em treinamentos os cursos de língua, por exemplo, com o financiamento de parte do curso pela empresa e parte pelo funcionário” (Rosi Rosendo)
“Gostei do posicionamento da empresa, sou nova na empresa e não tenho claro qual é o nosso posicionamento ao querermos ser vistos no mercado. Faltou falar que nossa atividade também está no detalhe, a qualidade é comprometida pela perda nos detalhes, temos diversos exemplos que temos que ter atenção ao “detalhe”, nuances e pequenas coisas.”
“Tenho a impressão de que as possibilidades de remanejamento entre as áreas seguem sendo mais “fáceis” na área de atendimento e planejamento. Acredito que isso deva a pouca integração dos processos de trabalho entre esta área e a de análise de mercado, o que tem como consequência o desconhecimento mútuo dessas possibilidades. Em que direção podemos trabalhar para acentuar essa integração, de maneira que possamos contribuir com os conhecimentos que já possuímos.”
Dúvidas e comentários dirigidos ao Nelsom Marangoni
Dúvidas
Comentários
“Como fica a questão do banco de horas para os funcionários do Rio de Janeiro?” (Vera Lígia)
“Uma vez que a intenção é apontar o crescimento regional (Latino – Americano). Haverá algum estímulo relacionado a treinamentos do idioma espanhol?” (Janaina Gimael)
“Técnicas proprietárias, pontos positivos e negativos! “Quais os pontos positivos e negativos das técnicas proprietárias?” (Suzana Fontenelle)
“Que empresa é essa: KLEFFMAN?” “Como argumentar para remanejamento?” (Lúcia Costa)
“O que efetivamente justifica um pedido de aumento de salário? Os Salários diferentes dentro de um mesmo cargo acontece porquê? Tempo de experiência no cargo? “Como serão as metas individuais em 2008? A readequação de cargo/trabalho estará ligada à meta?” (Mariana Abelha)
“Qual o tamanho do IBOPE Mídia, Brasil e América Latina?” “É possível ter a importância dos 16 clientes acima de um milhão para os nossos grandes concorrentes?” (Adauto Leva)
“É preciso deixar bem claro para as pessoas o que é custo fixo.” “Vejo pessoas crescendo de verdade e sem coragem de pedir”
Dúvidas e comentários dirigidos ao Nelsom Marangoni
Dúvidas “O quê podemos fazer sendo líderes no Brasil para MINIMIZAR o processo de “comoditização” da pesquisa? -> como “sair” das metas de compras? “Quais os tipos de critérios/situações que justificam as diferenças de salários/benefícios para a mesma função -> TRANSPARÊNCIA?” (Silvia P. Cervellini)
Comentários “Alguma idéia sobre a atuação na África de língua portuguesa? Parceiros? “Só podemos ter pensamento estratégico criativo com base em informações corretas (qualidade) senão vamos fazer papel de bobos e induzir clientes ao fracasso. ATENDIMENTO/PLANEJAMENTO precisa saber julgar a qualidade da informação.”
MULHERES
Obrigada por você ter nos ajudado na pesquisa sobre mulheres. Terminamos as entrevistas e queremos agradecer a sua colaboração. Paula Sória
Diretora de Atendimento e Planejamento
11 3066.1824 PAULA.SORIA@IBOPE.COM.BR WWW.IBOPE.COM.BR Suzana Fontenelle
11 3066.1759 SUZANA.FONTENELLE@IBOPE.COM.BR WWW.IBOPE.COM.BR
MULHERES
Gostaríamos de agradecer a sua participação em nossa pesquisa sobre mulheres. As entrevistas já foram finalizadas e mais uma vez muito obrigado pela colaboração.
Paula Sória
Diretora de Atendimento e Planejamento
11 3066.1824 PAULA.SORIA@IBOPE.COM.BR WWW.IBOPE.COM.BR
NME
MULHERES
Obrigada por você ter nos ajudado na pesquisa sobre mulheres. Terminamos as entrevistas e quero agradecer a sua colaboração.
Paula Sória
Diretora de Atendimento e Planejamento
11 3066.1824 PAULA.SORIA@IBOPE.COM.BR WWW.IBOPE.COM.BR
NME
MULHERES
Obrigada por você ter nos ajudado na pesquisa sobre mulheres. Terminamos as entrevistas e quero agradecer a sua colaboração. Paula Sória
Diretora de Atendimento e Planejamento
11 3066.1824 PAULA.SORIA@IBOPE.COM.BR WWW.IBOPE.COM.BR
THE ELECTRIFICATION PILOT PROJECT SURVEY PARAISÓPOLIS COMMUNITY – SELR Program
Content
1. Objectives & Areas of investigation 2. Methodology & Collection Procedures 3. Context 4. Information Level e Exposure to the Project 5. Satisfaction 6. Perception of Impact 7. Energy bill and Financing
Objectives & Areas of investigation
Objectives
Evaluate the impacts of the Electricity Connection Regularization Pilot Project for Paraisópolis community: •Attitudes and awareness about the use of electricity; •Payment of light utility bills; •Satisfaction with the electrical power service; •Perception of changes inside the community as a result of the pilot activities. Disseminate project results through a case study and an international workshop.
Areas of investigation
Sociodemographic profile of households. Survey on the households’ physical conditions. Budget, Expenses and Relationship with Light Utility Bills. Overall satisfaction with the Pilot Project. Perceptions about electricity: Safety, Quality. Project’s Communication: Visits, Lectures. Perception of social and economic changes after the Pilot Project. Receipt of: new light bulbs, refrigerators, and rewiring. Satisfaction with Rewiring and Refrigerators processes. Predisposition to buy a new refrigerator and to finance household appliances.
Methodology and Collection Procedures
Metodologia
Aplicação de questionário estruturado • Entrevistas pessoais e domiciliares
TRADUZIR Abrangência Geográfica: Área do Projeto Piloto : Setores Centro e Antônico da Favela de Paraisópolis – São Paulo
Período de Campo: 21 de agosto a 21 de setembro de 2007
Público-Alvo: domicílios atendidos diretamente pelo projeto piloto, sendo o entrevistado o principal responsável pelo domicílio (dona de casa / chefe da família).
Sample Sample A disproportional stratified sample was used, with systematic selection on the household registration participating in the Pilot Project, as described below: 1. Stratification of the registration into 4 groups, according to the Project’s “treatment”: Stratum General Treatment
Households with no other benefit than the campaigns and light bulbs
Refrigerator
Households with additional benefit of new refrigerator
Rewiring
Household with additional benefit of electric rewiring
Refrigerator + Rewiring
Households with additional benefits of new refrigerator and electric rewiring.
2.
Ordering of each stratum by address (street)
3.
Systematic assortment at each stratum, with the following disproportional distribution of interviews: Stratum
# of interviews
General Treatment
200
Refrigerator
80
Rewiring
80
Refrigerator + Rewiring
40
Legenda de Notações
TRADUZIR
• “Top two boxes”: soma das 2 notas mais altas. •
Elipses ou Retângulos vermelhos: destaques com interpretação de resultado negativo.
•
Elipses ou Retângulos azuis: destaques com interpretação de resultado positivo.
Context
Interviewee Profile %
TOTAL General Treatment Refrigerator Refrigerator + Rewiring Rewiring
%
Female
33 40 28 18 30
67 61 73 83 70
Up to 30 30-39 40-49 years old years old years old 25 25 26 23 23
TOTAL General Treatment Refrigerator Refrigerator + Rewiring Rewiring
%
Male
TOTAL General Treatment Refrigerator Refrigerator + Rewiring Rewiring
32 36 24 30 33
Formal Job 32 35 34 28 26
22 19 31 18 24
Informal Job 31 34 21 28 34
50 years old or over 22 21 19 30 21
Does not work 37 31 45 45 40
Interviewee Profile
Total
General Treatment
Refrigerat or
Refrigerator + Rewiring
Rewiring
(400)
(200)
(80)
(40)
(80)
Never been to school
8
6
13
10
9
Elementary school (1st to 4th term)
40
35
41
43
49
Junior High School (5th to 8th term)
31
33
28
33
29
Senior High School
20
26
19
15
11
University
2
2
0
0
3
% Base:
Household Profile
%
TOTAL General Treatment Refrigerator Refrigerator + Rewiring Rewiring
1-2 residents 20 22 18 20 18
3-4 residents 50 56 34 43 54
Class* B/C %
TOTAL General Treatment Refrigerator Refrigerator + Rewiring Rewiring
50 63 44 25 36
5 or more residents 31 23 49 38 29
Class* D/ E 50 37 56 75 64
Classes are defined by the Economic Classification Criteria of Brazil, which, through a score system of the variables “Possession of Items” and “Family Head’s Education Level”, define the economic class of interviewees in the households.
Household Profile
Up to 1 % MS* 12 TOTAL 9 General Treatment 15 Refrigerator 20 Refrigerator + Rewiring 14 Rewiring
Over 1 to 3 MS* 72 71 71 75 75
Over 3 MS* 14 19 11 3 9
Refused 2 2 3 3 3
* 1SM (Minimal salary) = R$ 380 = U$ 216.4 (value quoted on 11/5)
Housing Conditions
Total
General Treatment
Refrigerator
Refrigerator + Rewiring
Rewiring
(400)
(200)
(80)
(40)
(80)
Bedrooms
95
96
99
98
89
Living room
59
69
55
35
50
Kitchen
90
90
95
90
86
Conjugate living room and kitchen
3
3
1
3
5
Laundry room/ service area
5
7
1
3
5
Conjugate bedroom and kitchen
1
0
0
0
3
Other rooms
3
3
0
0
5
1 room
5
5
1
3
10
2 rooms
31
25
34
48
36
3 rooms
24
28
21
25
18
4 rooms
28
30
31
18
24
5 rooms
9
9
10
8
10
More than 5 rooms
3
5
3
0
3
BATHROOM CONDITIONS
88
88
86
90
86
Inside
98
98
99
95
96
Outside
3
2
1
5
4
% Base: ROOMS AT HOME
# OF ROOMS AT HOME
Satisfaction Level with Life
Top two boxes
MĂŠdia
Total (400)
45%
General Treatment (200)
44%
Refrigerator (80) Refr. + Rewiring (40) Rewiring (80)
7,7
7,9
58% 35% 39%
8,1
7,0
7,5
Satisfaction Level with: Total
General Treatment
Refrigerator
Refrigerator + Rewiring
Rewiring
(400)
(200)
(80)
(40)
(80)
43
37
59
50
39
7.6
7.2
8.3
7.9
7.5
46
43
54
55
44
Mean
7.6
7.3
8
8
7.7
Housing Conditions
39
40
45
33
35
Mean
7.2
7.3
7.6
6.4
6.8
37
41
45
18
30
6.5
6.7
7
4.9
6.1
17
16
24
8
15
Mean
5.4
5.5
5.9
4.3
5.2
Leisure & social life
22
22
34
15
16
Mean
5.4
5.5
6
4.5
5
53
58
56
43
43
7.8
7.8
8.4
7.1
7.5
Top Two Box % Base: City where lives Mean
Neighborhood where lives
Job / Profession Mean
Overall financial situation
Personal & family health Mean
Possession of electrical appliances Total Has % Base: (400) KITCHEN Refrigerator Blender Microwave oven Beater Electric stove Stove igniter Freezer LIVING ROOM Television Stereo/ radio VCR/ DVD Wireless phone set Side lamp/ luminary BEDROOM Television Stereo/ Radio Side lamp/ luminary Wireless phone set UTILITY APPLIANCES Clothes iron Washing machine Tanquinho (mini washing machine)/ Centrifuge Hair dryer Hair straightener Vacuum cleaner
General Treatment (200)
Refrigerator (80)
Refrigerator Rewiring + Rewiring (40) (80)
98 82 43 32 24 12 7
99 89 54 40 26 17 7
100 81 31 18 21 10 10
100 60 20 28 13 0 0
94 78 39 28 29 6 9
56 47 43 7 3
65 56 54 8 3
55 43 36 6 3
28 35 25 0 0
50 38 34 6 3
65 34 5 3
62 27 6 3
63 38 6 3
68 48 0 8
78 40 1 3
91 46
92 56
90 36
78 40
94 35
39
33
41
45
50
18 16 5
21 17 8
13 13 3
18 20 3
15 13 4
Characteristics •
The sample profiles of each segment confirm the difficult life conditions of the population seen by the Pilot Project: –12% live on a monthly family income of up to 1 minimal salary, –31% are in the informal work area, and –36% live in homes with 1 or 2 rooms.
•
In spite of that, the possession of electrical appliances is high, mainly Refrigerators, Blenders, Clothes Iron, and Television.
•
In virtually all the variables of this block, the segment “General Treatment” shows more favorable life conditions than the others, which also reinforces the adequacy of the criteria adopted by the Pilot Project for selecting the households receiving differentiated treatments, with Rewiring and/or Refrigerator. According to the collected data, these households really had higher need for additional support from the project.
•
On the other hand, this difference of socioeconomic profile among the treatment segments makes it more difficult to evaluate the Pilot Project’s impact.
Household Budget % Base: Monthly expense Food Light Utility Bill Transportation Water Utility Bill Gas Utility Bill Telephone Bill Health/ Treatment/ Medications Education/ Courses Rent Clothing/ Shoes Non-monthly Expense Clothing/ Shoes Health/ Treatment/ Medications Gas Utility Bill Education/ Courses Transportation Water Utility Bill Light Utility Bill Telephone Bill Food Financing in stores / credit opening/ divided payments Rent Rent for relatives None
(400)
General Treatment (200)
(80)
Refrigerator + Rewiring (40)
98 92 75 62 60 47
98 85 80 69 57 59
99 96 66 61 64 40
98 100 68 48 68 28
98 99 74 53 60 36
35
42
30
23
30
20 14 13
26 15 16
20 14 13
13 20 5
11 8 10
83
83
81
80
86
46
42
48
45
55
40 11 9 4 3 3 2
45 14 7 5 4 4 3
33 11 13 5 3 0 1
35 8 10 3 0 8 0
36 8 10 3 1 0 3
1
1
1
3
0
1 1 5
1 1 4
0 1 8
0 0 3
0 0 6
Total
Refrigerator
Rewiring (80)
Household Budget % Base: Monthly expense Food Light Utility Bill Transportation Water Utility Bill Gas Utility Bill Telephone Bill Health/ Treatment/ Medications Education/ Courses Rent Clothing/ Shoes Non-monthly Expense Clothing/ Shoes Health/ Treatment/ Medications Gas Utility Bill Education/ Courses Transportation Water Utility Bill Light Utility Bill Telephone Bill Food Financing in stores / credit opening/ divided payments Rent Rent for relatives None
(400)
General Treatment (200)
(80)
Refrigerator + Rewiring (40)
98 92 75 62 60 47
98 85 80 69 57 59
99 96 66 61 64 40
98 100 68 48 68 28
98 99 74 53 60 36
35
42
30
23
30
20 14 13
26 15 16
20 14 13
13 20 5
11 8 10
83
83
81
80
86
46
42
48
45
55
40 11 9 4 3 3 2
45 14 7 5 4 4 3
33 11 13 5 3 0 1
35 8 10 3 0 8 0
36 8 10 3 1 0 3
1
1
1
3
0
1 1 5
1 1 4
0 1 8
0 0 3
0 0 6
Total
Refrigerator
Rewiring (80)
Household’s Average Monthly Expense
Total
General Treatment
Refrigerator
Refrigerator + Rewiring
Rewiring
(400)
(200)
(80)
(40)
(80)
Up to R$280
10
5
11
25
14
R$281 to R$350
13
15
13
15
10
R$351 to R$400
13
9
13
20
18
R$401 to R$500
15
12
24
15
14
R$501 to R$600
16
17
11
5
23
R$601 to R$750
8
10
10
5
4
R$751 to R$1000
18
22
15
10
18
Over R$1001
8
12
4
5
1
% Base:
Monthly expense that Would Leave Unpaid – 1st Mention
Total
General Treatment
Refrigerato r
Refrigerato r+ Rewiring
Rewirin g
(400)
(200)
(80)
(40)
(80)
Telephone Bill
32
40
31
15
20
Light Utility Bill
27
18
33
45
36
Transportation
8
9
3
10
10
Food
7
8
3
10
8
Water Utility Bill
6
5
10
5
8
Clothing/ Shoes
5
5
8
0
5
Health/ Treatment/ Medications
3
2
4
5
4
Rent
2
2
1
5
3
Gas Utility Bill
2
3
1
3
3
Education/ Courses
2
2
3
0
3
Financing in stores / credit opening/ divided payments
1
1
0
0
1
None
5
7
4
3
1
% Base:
Monthly Expense that Would Leave Unpaid – Total Mentions
Tota l
General Treatment
Refrigerato r
Refrigerato r+ Rewiring
Rewirin g
(400 )
(200)
(80)
(40)
(80)
Light Utility Bill
56
46
59
75
68
Telephone Bill
40
50
36
20
30
Water Utility Bill
33
32
39
25
33
Transportation
24
25
16
23
30
Food
21
19
16
28
26
Health/ Treatment/ Medications
9
10
9
5
9
Gas Utility Bill
8
7
8
10
11
Clothing/ Shoes
8
8
10
3
8
Education/ Courses
7
5
10
8
6
Rent
4
5
3
5
3
Financing in stores / credit opening/ divided payments
1
1
0
0
1
None
5
7
4
3
1
% Base:
Opinion about the Value of Monthly Expenses
Total
General Treatment
Refrigerato r
Refrigerato r+ Rewiring
Rewirin g
*
*
*
*
*
Food
64
62
58
67
75
Rent
61
59
64
50
83
Telephone Bill
53
48
56
57
66
Transportation
53
50
47
74
58
Health/ Treatment/ Medications
47
47
39
37
57
Clothing/ Shoes
39
33
37
47
51
Education/ Courses
39
36
28
50
67
Light Utility Bill
38
35
42
50
35
Gas Utility Bill
32
23
36
50
39
Water Utility Bill
24
29
11
25
20
Very high/ high % Base: Bills the interviewee pays
Monthly Expenses & Household Budget •
The Light Utility Bill is the second most present monthly expense, just behind Food and a lot ahead of Water, Gas, and Telephone Utility Bills. However, it is positioned below in the ranking of expenses considered as the highest, far below the Telephone Bill. The exception to this tendency takes place in the segment receiving Refrigerator+Rewiring..
•
When the interviewed think of the expense they would leave unpaid in 1st place, the Telephone Bill and the Light Utility Bill share the top of the ranking, with the former more often mentioned in the “General Treatment” and the second in the “Refrigerator+Rewiring”. However, by summing the three mentions, Light Utility Bill becomes the one most liable to delinquency, except for the segment “General Treatment”, where it continues to share this position with the Telephone Bill.
Information Level e Exposure to the Project
Awareness about the project
% Already heard about
87%
Total (400) General Treatment (200) Refrigerator (80) Refr. + Rewiring (40) Rewiring (80)
85% 86% 88% 94%
What have heard about the project % Base: Heard about the Project Installation of individual “clocks” in the houses The electrical wiring on the streets and houses have been changed Electric power regularization “Quick fixes” are dying Refrigerators have been given/changed Supply will be paid according to the consumption Each resident will now have their own proof of residency Economic light bulbs hav e been provided A smaller/ “minimal”/ lower tariff will be charged There are no more accidents because of illegal electrical wiring There is no more electrical outage in the community To end the risks of fire Economic showers hav e been provided The quality of energy improved Installation of poles and lighting Informative meetings about saving energy Lighting poles have been changed There are no more short circuits in the household appliances Urbanization of the slum Those who have “Family Allowance” have discount in the energy Waste decreases when they start to have to pay the bill Community will have a good reputation before the society OT HER
Refrigerator
(349) 41
General Treatment (170) 39
(69) 48
Refrigerator + Rewiring (35) 37
32 28 23 17 14 12 10 10
16 38 18 6 16 18 5 14
39 20 38 32 14 7 19 9
54 23 26 29 3 9 6 3
52 15 17 24 12 4 16 5
10 7 6 5 4 3 3 3
12 8 6 1 2 4 5 4
10 9 6 4 6 6 1 4
9 3 11 14 6 3 6 0
5 4 4 12 5 1 1 3
2 2
2 1
3 4
3 0
3 3
1 1
2 1
0 1
0 0
1 0
1 15
1 19
0 6
0 29
0 7
Total
Rewiring (75) 40
Awareness about actions/ visits to households
Total
General Treatment
Refrigerat or
Refrigerat or + Rewiring
Rewirin g
(400)
(200)
(80)
(40)
(80)
Installation of electric energy consumption meter
98
95
100
100
100
Household’s registration
92
88
94
98
96
Initial communication Paraisópolis Electrification Project’s announcement
68
62
71
88
68
Education on how to save energy - agents at home or lectures
70
68
74
70
73
Refrigerator’s diagnosis/ evaluation
74
59
99
98
75
Electrical wiring’ diagnosis/ evaluation
58
38
48
98
98
Receipt of new light bulbs in exchange for used light bulbs
87
79
89
100
96
Receipt of the first light Utility Bill
92
88
96
95
98
Occurred % Base:
Information Level e Exposure to the Project •
Even among households benefited with Rewiring or Refrigerator, Awareness about the “Paraisópolis Electrification Project” does not reach 100%. Seemingly, it is not just a matter of “landmark”, because these results are obtained after a brief explanation of the project
•
Data about the occurrence of the visits previewed in the project to households, according to the interviewed family heads and homemakers’ recall, may help explain this awareness gap: 8% (a mean driven by the 12% in the segment “General Treatment”) cannot recall the visit for the household Registration, and only 38% in the segment “General Treatment” recall a visit for Wiring Diagnosis.
•
The recognition of having received the 5 visits previewed in the Pilot Project ranges from 23% in the segment “General Treatment” to 65% in the segment “Refrigerator+Rewiring”.
•
Anyway, the project achieves a high awareness rate, and most importantly, this is accompanied by a spontaneous pertinent and consistent content
Have you heard about any Lecture on Electric Power Savings?
Total (400) General Treatment (200) Refrigerator (80) Refr. + Rewiring (40)
56%
44%
46%
54%
50%
50% 73%
28%
78%
Rewiring (80)
Yes
23%
No
Community Lectures and Campaigns Occurred % Base: Heard about the lecture Lecture on how to use energy INSTRUCTIONS Not take long in the shower Not forget the light bulbs on Accumulate clothes before using the iron Not open the refrigerator frequently Unplug appliances from the socket Avoid the use of power strips Use household appliances less frequently Difference between fluorescent and incandescent light bulbs Accumulate clothes before washing/ turning on the machine Change rubber/ insulation of refrigerator to reduce consumption Not forget TV turned on How to read the light utility bill Not use uncovered / old/ spliced wires Use natural lighting during the day INFORMATION Adequate amount to pay/ Bills will be lower About refrigerator’s evaluation and change About safety tests in the electrical wiring About changing light bulbs Each resident will have individual connection Illegal connections cause fires Risk of electrical shocks due to "quick fixes" Risks of burning out household appliance/ short circuit About electrical wiring checkout About electrical wiring change
(223) 74
General Treatment (92) 62
28 23 14 11 9 8 5
30 28 12 10 7 5 5
20 20 15 18 8 18 3
14 17 14 7 7 7 3
37 19 16 11 13 6 6
4
2
5
0
6
4
2
10
0
5
3 3 1 1 1
2 2 1 2 2
5 5 3 0 0
0 0 0 0 0
3 5 2 2 0
4 3 2 2 1 1 1 1 1 1
10 5 4 3 2 2 0 2 3 1
0 5 3 5 0 3 5 0 0 0
3 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 2 0 0 2
Total
Refrigerator (40) 68
Refrigerator Rewiring + Rewiring (29) (62) 100 85
Have you attended any of these lectures?
Total (223)
41%
General Treatment (92)
41%
Refrigerator (40)
38% 40%
Rewiring (62)
You
22%
60% 63% 73%
28%
45%
Refr. + Rewiring (29)
19%
14% 13%
Someone living with you
52% 53%
Visit by People Wearing “Eletropaulo in the community� T-Shirt
Total (400) General Treatment (200) Refrigerator (80)
38%
62%
31%
69%
40%
60%
Refr. + Rewiring (40)
50%
50%
Rewiring (80)
49%
51%
Visited
Not visited
Most remarkable information from the Electric Energy Savings Campaign Occurred % Base: Attended the lecture or Been visited (Eletropaulo in the community) I. Save by reducing the use of household appliances/ electronic appliances II. Unplug the household appliances that are not used III. Turn off the lights IV. Avoid opening the refrigerator V. Not turn on several appliances using a single socket / socket strip VI. Change the incandescent light bulbs for fluorescent ones VII. Information about kilowatts spent with each appliance VIII. Old refrigerators spend more energy than a new one IX. Saving electric power reduces the value of the bill X. Change refrigerator in poor conditions XI. New wiring helps save energy XII. Wiring in poor conditions results in increase of the bill XIII. Saving energy means saving water as well XIV. Not use iron and shower at the same time XV. Knowing how to use the electricity to avoid shocks XVI. Other XVII. Nothing XVIII. Does not know
(187)
General Treatment (78)
(37)
Refrigerator + Rewiring (24)
56
63
41
92
40
19
17
22
21
19
18 14
15 21
24 5
21 25
15 6
12
5
19
21
13
10
6
11
13
13
9
8
8
4
15
9
9
14
4
6
5
8
3
0
6
4 4
1 1
5 3
8 8
6 6
3
4
3
0
4
2
1
0
13
0
2
3
0
0
2
2
0
3
0
4
11 2 1
13 1 1
3 0 0
8 4 0
17 4 0
Total
Refrigerator
Rewiring (48)
Reasons to Educate the Community on the Use of Energy Total
General Treatment
Refrigerator
Refrigerator + Rewiring
Rewiring
(187)
(78)
(37)
(24)
(48)
To keep the bill low with energy savings
67
72
70
71
56
For the community to be able to afford the bill
51
32
57
54
75
To avoid accidents caused by electrical accident
18
24
16
17
8
To avoid lack of energy in the future
9
3
3
21
19
To keep regularized
7
8
8
13
2
To not damage household appliances
6
9
5
0
4
To improve life in the community
3
4
3
0
2
To avoid energy waste
3
3
3
4
2
To educate the community on how to use the energy
2
0
0
4
4
Does not know
2
1
5
0
0
Make people aware about how important saving energy is
1
0
3
0
2
Save energy to avoid water rationing
1
0
0
4
0
To teach how to handle the light board
1
0
0
0
2
Residents have positive information about the project
1
1
0
0
0
Base: Attended the lecture or Been visited
Information about Energy Savings in the Last Months Important/Very Important
Total (187)
95%
General Treatment (78)
95%
Refrigerator (37)
95%
Refr. + Rewiring (24) Rewiring (48)
100% 94%
Communication about energy saving • Seemingly, the rewiring treatment caused higher recognition, in these households, about lectures and visits performed with the purpose of making them aware of and educating them about energy savings. This occurred even when verifying that the actual attendance to lectures was even lower among residents in this segment with Rewiring. • Lectures are more often recalled (mean, 56%) than the Visits by the agents wearing “Eletropaulo in the community” T-shirts (mean, 38%). • Among those recalling lectures or the agent’s visit, a good use of these actions is verified, with high replication level of pertaining contents, mainly of very specific aspects such as “not take long in the shower” , “not forget light bulbs on”, and “save by reducing the use of household appliances/electronic appliances”. Probably, this is why these communications are considered so important by our interviewees. • Finally, the high level of spontaneous mention (recognition) of two essential motivations for the project in conveying these pieces of information about energy savings should be noted: Help keep the light utility bill low and help the community be able to afford their light utility bills.
Awareness about Electric Rewiring
Total (400)
40%
30% 48%
General Treatment (200) Refrigerator (80)
20%
70%
30%
Refr. + Rewiring (40)
100%
Rewiring (80)
100%
Have heard about Neither heard about nor was benefited Was one of the beneficiaries
Awareness about Refrigerator Replacement
Total (400) General Treatment (200)
64%
6%
30%
90%
Refrigerator (80)
100%
Refr. + Rewiring (40)
100%
Rewiring (80)
96% Have heard about Neither heard about nor was benefited Was one of the beneficiaries
10%
4%
Main Responsible Person for the Project Paraisópolis
Total
Nontreated
Refrigerator
Refrigerator + Rewiring
Rewiring
(400)
(200)
(80)
(40)
(80)
AES Eletropaulo/ USAID/ ICA
52
46
45
65
52
State government/ governor
9
10
10
8
9
Federal government/ president
7
7
10
10
7
City hall/ mayor
17
19
16
18
17
Paraisópolis Association’s President
2
3
0
0
2
Other
2
2
0
0
2
Does not know
12
15
19
0
12
% Base:
Awereness of Rewireness, Refrigerators and Responsable •
Awareness about the distribution of new refrigerators to some households is much higher than about rewiring events among those not directly benefited with neither of the additional treatments (52% to 90%).
•
This differentiated recognition is also confirmed when we see that 70% of the households receiving the refrigerator only are aware about rewiring, while 96% of the households receiving rewiring only are aware about refrigerators.
•
The authorship/responsibility for the project is known by 52%, in average, although there is some confusion with the City Hall.
Satisfaction with the project
Overall satisfaction with the Project
Top two boxes
62%
Total (400) General Treatment (200) Refrigerator (80)
48% 61% 98%
Refr. + Rewiring (40) Rewiring (80)
80%
Reasons for the Score – Positive Mentions % Base: There are no more accidents caused by illegal electrical wiring Each resident will now have their own proof of residency There is no more electrical outage in the community Free electrical wiring “Quick fixes” are dying Installation of individual “clocks” in the houses Refrigerators have been given/changed Electric power regularization Each resident pays what is consumed The quality of energy improved Adequate value of the bills, it is possible to pay Economic light bulbs have been provided Economic showers have been provided Streets become pretty without the wires from the "quick fixes" We have someone to resort to in case of problems with energy Installation/ change of lighting poles Decrease of electric power waste Urbanization of the slum Will improve the residents’ quality of life Informative programs on energy savings / use It will be possible to turn on several appliances in the house Community will have a good reputation before the society Eletropaulo worked well Other
(400)
General Treatment (200)
(80)
Refrigerator + Rewiring (40)
45
40
46
45
54
24
23
30
8
29
22 21 19
21 6 18
24 15 29
20 55 5
23 50 21
15 9 8 6 5
14 0 11 5 2
23 23 10 13 10
10 38 0 0 10
15 3 4 6 4
5 5 4
7 2 0
4 6 1
5 8 10
3 9 13
4
4
5
0
6
3 2 2 2 2
4 2 3 3 2
5 3 3 4 3
0 8 0 3 3
0 0 0 0 3
2
2
1
3
4
1
1
1
0
1
1 1 3
1 1 5
1 1 0
0 3 5
3 0 0
Total
Refrigerator
Rewiring (80)
Evaluation of Energy Quality
Before the Project
Total (400) General Treatment (200) Refrigerator (80) Refr. + Rewiring (40)
47%
31%
23%
59%
21%
20% 5%
57%
26%
17%
63%
33%
Rewiring (80) 5% 16%
79%
After the Project Total (400)
88% 83%
Refrigerator (80) Rewiring (80) Very good / Good
87%
7%5% 11% 7% 5% 9%
98%
3%
97%
1% 1%
Neither good nor bad
Very bad / Bad
Evaluation of Energy Quality
Total (400) General Treatment (200) Refrigerator (80)
77%
28%
67% 76%
Ref. + Rewiring (40)
93%
Rewiring (80)
95%
Improved
18% 5%
No change
15%
6% 9% 8% 0% 3% 3%
Worsened
Evaluation of Problems Total
General Treatment
Refrigerator
Refrigerator + Rewiring
Rewirin g
(400)
(200)
(80)
(40)
(80)
Before
70
59
76
80
84
Today
7
12
1
5
1
Before
43
39
43
43
54
Today
3
5
1
3
0
Before
38
29
31
43
64
Today
2
3
4
0
0
Before
17
15
16
10
26
Today
3
5
1
0
3
Before
28
20
25
43
46
Today
1
2
1
0
0
Occurrence % Base: Light bulbs burned out/ burn out frequently
Now and then it was/is necessary to change the fuses and fix the circuit breaker
Electric-electronic appliances burned out/ burn out due to energy discharges
Was/ is necessary to use additional protection for the electronic appliances to avoid damages, such as the use of a stabilizer or transformer
Occurrence of electrical shocks
Overall satisfaction with the Project and Evaluation of Energy
•
•
•
•
Overall satisfaction with the project is very high, with the mean of 62% in the level of “fascination” (sum of the two highest scores, 9+10). The positive strength, reflected in the spontaneous mentions in all of the segments, of the perception of the end of accidents with illegal wiring is striking. In addition, the improvement of electric power quality after the project is evident in the results, ranging from 83% in the segment “General Treatment” to 98% in the “Refrigerator+ Rewiring”. Also, among the households receiving rewiring, problems with electric power, previously more serious, have virtually disappeared.
Satisfaction with the Project’s Educational Initiatives
Top two box
Total (400) General Treatment (200) Refrigerator (80)
Average
72%
63%
8,7
76%
Refr.+ Rewiring (40)
Rewiering (80)
9,0
9,1
90%
79%
9,5
9,3
Opinion about the Initiative of Rewiring Very good/Good
Total (400)
98%
General Treatment (200)
98%
Refrigerator (80)
Refr. + Rewiring(40)
Rewiring (80)
97%
100%
96%
Opinion about the Initiative of Refrigerator Replacement
Very good/ Good
Total (400)
97%
General Treatment (200)
96%
Refrigerator (80)
96%
Refr. + Rewiring (40) Rewiring (80)
98% 100%
Overall satisfaction with the Rewiring Performed
Top two box
Total (120)
Average
Refr. + Rewiring (40)
Rewiring (80)
9,4
83%
95%
9,7
77%
9,3
Improvement of Life after the Rewiring
Total (120)
71%
83%
Refr. + Rewiring (40) Rewiring (80)
23%
66%
Improved a lot Nothing has changed
6%
15%
26%
Improved a little
3%
8%
Energy savings after the Rewiring
Total (120)
82%
Refr. + Rewiring (40)
80%
83%
Rewiring (80)
Helped
Has not helped
10%
10%
10%
8%
10%
8%
Does not know
Satisfaction with the New Refrigerator
Top two box
Average
81% Overall satisfaction
9,1
78% 88% 73%
Size/ space/ capacity
Internal disposition/ compartments
71% 75%
Accessories
78%
60% Total Refr. + Rewiring (40)
Refrigerator (80)
8,7 8,7 8,9
7,9
59%
53%
9,6
8,1
65%
55%
9,3
8,6 7,6 7,3 8,1
Improvement of Life with the New Refrigerator
Total (120)
Refrigerator (80)
53%
48%
39%
65%
Refr. + Rewiring
1% 9% 2%
34%
1% 9% 4%
25%
0% 10% 0%
Improved a lot
Improved a little
Nothing has change
Worsened a little
Does not know (Spec)
Energy savings with the New Refrigerator
Total (120)
83%
8%
Geladeira (80)
83%
8% 10%
Gel. + Reforma (40)
85%
8% 8%
Has helped with energy saving Has not helped with energy saving Does not know (Spec.)
9%
Intention of Recommending Other Residents to Participate in the Project
Would recommend
89%
Total (400) General Treatment (200) Refrigerator (80)
83% 95% 98%
Refr. + Rewiring (40) Rewiring (80)
93%
Reasons for Recommending % Base: End the risk of fires due to short circuit Have a proof of residency Safety of not having the household appliances burned out Not have electric power outage anymore The community will become prettier Each will pay what was consumed No risk of having energy stolen/ quick fixes Each one will have their own “clock” There is somewhere to go in the case of a problem with the energy Higher energy quality No risk of receiving an electrical shock Community will become part of the society Electrical wiring change Energy will be paid by everybody in the community Dissemination of a concern with energy savings Lightened streets bring safety to the community Transform the community into a neighborhood Community will participate to be given a refrigerator In case of short circuit accidents, Eletropaulo will pay for the damage Improvement in the neighborhood
(355) 54 41
General Treatment (166) 48 51
(76) 51 39
Refrigerator + Rewiring (39) 69 38
26 25 15 14 14 8
25 25 17 16 14 7
22 26 18 18 18 12
33 26 18 8 8 5
28 20 5 11 11 9
7 7 6 6 5
8 5 5 8 0
9 7 8 11 1
3 10 3 3 8
4 11 9 1 19
3 3 3 2
5 4 1 1
3 3 5 5
3 3 8 3
0 3 3 0
2
0
3
8
3
1 1
0 0
0 0
0 3
5 1
Total
Refrigerator
Rewiring (74) 62 19
Satisfaction with the Project
•
In the segments with additional treatment, of Rewiring and/or Refrigerator, satisfaction levels with the specific actions of the Project – Educational Initiatives, Rewiring (among those receiving) and Refrigerator (among those receiving) are extremely high, ranging from 75% to 98% in the level of “fascination”.
•
In the segment “General Treatment”, it is also observed a more positive opinion about the specific initiatives of the Project, reaching almost unanimity when it comes to rewiring and refrigerator replacement.
•
There is a clear perception of improvement of life among the households benefited with rewiring and/or refrigerators and of energy savings after these Project’s initiatives.
•
All this explains the project obtaining a recommendation rate ranging from 83% in the segment “General Treatment” to as high as 98% in the segment “Refrigerator+Rewiring”.
Perception of Impact
Good Happenings in Parais贸polis community in the last 6 Months % Base: MENTIONS - ELECTRICITY The electric wiring of the houses have been repaired Eletropaulo is giving/ changing refrigerator Economic light bulbs have been provided Power has been regularized There is no more energy outage They put lamps on the poles Energy is now of quality It is not necessary to turn off all the appliances anymore They put an end to quick fixes Electrical wiring is now safer Each one pays for the electric power they consume Each house has their own energy clock The community now has proof of residency They changed the wires Community has someone to resort to in case of problems with energy Community became pretty without the wires from the quick fixes Risks of fires are decreased MENTIONS - INFRA-STRUCTURE MENTIONS - HEALTH MENTIONS - EDUCATION MENTIONS - SAFETY OTHER NOTHING
Refrigerator
(400) 51
General Treatment (200) 38
(80) 48
Refrigerator + Rewiring (40) 83
4
1
1
23
4
4
0
9
20
0
1
0
1
0
1
26 4 6 10
23 4 6 8
23 3 3 11
38 3 10 15
31 4 9 13
4
5
3
3
4
15 8
12 7
8 5
25 10
24 13
6
5
3
8
11
14
8
19
18
24
8
9
5
8
9
8
0
0
8
34
1
2
0
0
0
2
2
0
5
5
5 34 12 5 2 9 26
1 35 12 3 2 8 37
1 48 11 6 1 10 24
13 15 13 8 3 3 10
16 29 13 6 1 11 8
Total
Rewiring (80) 74
Bad Happenings in Paraisópolis community in the last 6 Months
Total
General Treatment
Refrigerator
Refrigerator + Rewiring
Rewiring
(400)
(200)
(80)
(40)
(80)
We have to pay for energy
1
1
3
0
1
Wrong bills, and Eletropaulo does not give a solution
1
2
0
0
0
Lighting tariff is very high
2
1
0
0
5
Installation of clocks with risk of short circuit
0
0
0
3
0
The community lacks schools
2
1
4
0
1
Clogged drain pipes
1
1
3
0
0
Noise on the streets
1
2
0
0
1
Increase of violence
2
3
1
3
1
Increase of drug dealing
3
3
3
3
3
The community lacks police patrolling
1
1
0
0
3
Insecurity with house expropriations
1
2
0
0
0
Other
4
3
5
3
4
NOTHING BAD HAPPENED IN THE COMMUNITY
88
88
86
90
86
% Base:
ELECTRICITY
OTHER
Advantages from Having Regularized Energy
Total
General Treatment
Refrigerator
Refrigerator + Rewiring
Rewiring
(400)
(200)
(80)
(40)
(80)
Not have that mess of wires on the streets anymore, have a prettier neighborhood
90
87
94
93
91
Mean
9,5
9,3
9,8
9,8
9,7
90
86
94
95
93
9,5
9,2
9,7
9,9
9,7
88
86
91
93
90
9,5
9,3
9,7
9,7
9,6
87
83
89
90
93
9,3
9,1
9,5
9,7
9,7
86
82
90
93
89
9,3
9
9,6
9,8
9,5
84
82
83
90
85
9,2
9
9,3
9,7
9,3
83
81
85
85
86
9,2
8,9
9,5
9,5
9,5
Top Two Box % Base:
Fewer risks of fires at home Mean Less electrical outage in the neighborhood Mean Less burnout of electric-electronic appliances Mean Have a proof of residency Mean Have the right to complain or make suggestions to the company providing the service Mean Have more potency in the electric appliances I have at home Mean
Advantages from Having Regularized Energy - Continued Total
General Treatment
Refrigerator
Refrigerator + Rewiring
Rewiring
(400)
(200)
(80)
(40)
(80)
Not have that mess of wires on the streets anymore, have a prettier neighborhood
90
87
94
93
91
Mean
9,5
9,3
9,8
9,8
9,7
90
86
94
95
93
Mean
9,5
9,2
9,7
9,9
9,7
Less electrical outage in the neighborhood
88
86
91
93
90
Mean
9,5
9,3
9,7
9,7
9,6
87
83
89
90
93
9,3
9,1
9,5
9,7
9,7
86
82
90
93
89
9,3
9
9,6
9,8
9,5
84
82
83
90
85
9,2
9
9,3
9,7
9,3
83
81
85
85
86
9,2
8,9
9,5
9,5
9,5
Top Two Box % Base:
Fewer risks of fires at home
Less burnout of electric-electronic appliances Mean Have a proof of residency Mean Have the right to complain or make suggestions to the company providing the service Mean Have more potency in the electric appliances I have at home Mean
Safety in the last Six Months General Treatme nt
Refrigera tor
Refrigera tor + Rewiring
Rewiri ng
(40 0)
(200)
(80)
(40)
(80)
Improved a lot / a little
85
72
95
100
99
Nothing has changed
15
27
5
0
1
Improved a lot / a little
89
80
95
100
100
Nothing has changed
11
20
5
0
0
% Base:
Tot al
INSIDE YOUR HOME
RESIDENTS IN THE REGION
Perception of Impact •
When, in the beginning of the interview, residents are asked about recent positive e negative changes in the community, an impressive picture of spontaneous recognition of the impact of the Project in electricity issues is obtained.
•
In addition, all of the potential stimulated effects, whether they are relative to the quality of energy or the safety at home and in the community or even the regularization of households, are perceived as very advantageous by more than 80% of interviewees.
•
The Segment “General Treatment” tends to recognize, in a little less intense manner, advantages as well as overall improvement of safety in their homes and for those living in the same region, although at levels of 72% and 80%, respectively
Regularization and Concern with Energy Savings
Total (400) General Treatment (200)
4% 12% 1% 2% 13% 6%
24% 22%
Rewiring (80)
3% 1%
15%
9%
57% 73%
Refirgerator (80) 1% 9% 18% Refr. + Rewiring (40)
60%
20% 38%
63% 53%
Energy has not been regularized in my house yet The concern of your family with energy saving has decreased The concern of your family with energy saving has not changed The concern of your family with energy saving has increased The concern of your family with energy saving has increased a lot
Take Energy Saving Actions?
Total (400)
90%
11%
General Treatment (200)
89%
11%
Refrigerator (80)
89%
11%
83%
Refr. + Rewiring (40)
18% 95%
Rewiring (80)
Yes
5%
No
Saving Actions Taken % Base: Takes energy saving actions Not forget the light bulbs on Not take long in the shower Accumulate clothes before using the iron Unplug appliances from the socket Not forget TV turned on Use household appliances less frequently Not open the refrigerator frequently Accumulate clothes before washing/ turning on the machine Use natural lighting during the day Change of incandescent light bulbs for fluorescent ones Avoid the use of power strips Lecture about how to use energy Unplug the refrigerator during the night Other with less than 1%
Refrigerator
(358) 75 69
General Treatment (178) 82 71
(71) 73 66
Refrigerator + Rewiring (33) 64 70
36 26 18
37 28 17
42 25 14
30 21 24
30 24 21
15
11
15
18
21
15
13
13
12
20
14 4
13 1
14 10
18 12
16 4
1 1 1
0 0 1
4 1 1
0 3 0
0 1 0
1 2
0 2
3 4
0 3
0 0
Total
Rewiring (76) 64 67
How and Where Have Learned Energy Saving Actions?
% Base: Take energy saving actions In the everyday life by myself People from Eletropaulo pass by and explain In the meeting / lectures in the community On TV Flyer handed out by Eletropaulo In the lectures/ meetings at school With the mother With relatives With friends/ workmates People from the community Paying high bills With the father With bosses Newspapers Radio With the husband Through Eletropaulo’s advertisement in the media in general checking the energy clock when appliances are turned on Other
Refrigerator
(358) 30
General Treatment (178) 37
(71) 23
Refrigerator + Rewiring (33) 24
20
15
17
42
24
16 15 8 7 7 5 5 4 3 2 2 1 1 1 1 1
11 13 8 6 10 5 5 3 1 4 1 1 1 1 1 1
24 15 10 7 3 6 7 0 4 0 1 0 1 0 0 0
21 15 6 9 3 3 6 6 6 0 3 0 0 0 0 0
18 17 5 7 4 7 4 9 7 0 3 3 1 1 1 0
1
1
0
0
1
1
1
1
0
0
Total
Rewiring (76) 24
Effects of the project – Agreement Total
General Treatment
Refrigerator
Refrigerator + Rewiring
Rewiring
(400)
(200)
(80)
(40)
(80)
67
64
69
75
70
Mean
8,7
8,6
8,8
9,0
8,7
Even if there are some advantages for Paraisópolis residents in regulating the electric power, who will gain more with this is the electric power company
39
40
41
25
41
Mean
7,0
7,1
7,2
6,1
7,2
33
35
35
33
29
Mean
6,7
6,6
7,2
7,0
6,3
Even with the help and instructions that are being given in this program, most of Paraisópolis residents will not be able to keep their situation regularized for very long
19
23
10
10
23
Mean
4,8
5,3
3,9
4,0
4,7
Top Two Box % Base: In the next 2 years at most, Paraisópolis residents would have to straighten out their situation, so they’d better do it through a program like this
Paraisópolis residents will be able to keep their situation regularized and have the advantages of safety, better quality energy and relief for being doing the right thing.
Effects Expected With the Project Total
General Treatment
Refrigerator
Refrigerator + Rewiring
Rewiring
(400)
(200)
(80)
(40)
(80)
64
64
63
68
63
8,4
8,4
8,5
8,7
8,3
62
63
64
58
60
8,4
8,4
8,5
8,3
8,3
50
46
49
65
55
7,5
7,1
7,8
8,4
7,5
14
16
10
10
16
Mean
4,2
4,5
3,6
3,9
4,4
Eliminate the jobs of those who work in the commerce shops inside the neighborhood, which will close down, because they will not be able to afford the light utility bills (-)
8
13
1
0
5
Mean
3,3
4,0
2,4
2,3
3,0
6
9
1
3
5
3,0
3,5
2,3
2,6
2,9
Top Two Box % Base: Help the community become part of the formal society of Sao Paulo (+) Mean The community, in a general manner, will save more electric power (+) Mean Create jobs in the local commerce through the improvement of life conditions, that is, turn the slum into a district (+) Mean The community, in a general manner, will have the financial situation worsened (-)
Residents will move out to other places where they can have electric power not regularized (-) Mean
Perception of the Project’s Benefits
Total (400) General Treatment (200) Refrigerator (80) Refr. + Rewiring (40) Rewiring (80)
80%
4%1
15%
72%
21% 90%
7% 1 0 8% 3% 0 5%0%
95% 83%
Bringing many more benefits than losses to Paraisópolis Bringing benefits and losses to Paraisópolis equally Bringing many more losses than benefits to Paraisópolis Does not know (Spec.)
15%
1% 1
Opinion about Regularization and Efects •
The argument that regularization is inevitable, and therefore they’d better enter now in programs such as the Project is what obtains higher adhesion, with 67% of “top two boxes”. One other positive argument, the set of benefits to the residents, obtains 33% de high agreement only
•
On the other hand, the negative argument with the highest adhesion is that of ‘who will gain with this is the electric power company’ (39% t2b).
•
In terms of expected effects, helping the community to become part of the formal society e saving energy positively stand out. At the same time, there are no negative expectations at a significant level. Interviewees of the “General Treatment” group are, once again, those who have less optimistic opinions, although still with a quite positive overall scenario of expectations.
•
Thus, residents of the participant households expect, in their vast majority, that Paraisópolis Electrification Project beings many more benefits than losses to the community.
Energy bill and Financing
Mean of the two Last Light Utility Bill
Total
General Treatment
Refrigerator
Refrigerator + Rewiring
Rewiring
(400)
(200)
(80)
(40)
(80)
Up to 140 kw
35
29
41
38
41
More than 140 Kw
24
19
29
35
28
Did not answer
41
53
30
28
31
Up to R$ 20
24
22
25
15
33
R$20 to R$30
26
20
23
50
30
More than R$30
41
43
48
33
33
Did not answer
10
15
5
3
5
% Base: IN KILOWATT
IN MONEY
Person Responsible for the Payment of Light Utility Bills
Total
General Treatment
Refrigerator
Refrigerator + Rewiring
Rewiring
(400)
(200)
(80)
(40)
(80)
The interviewee
61
66
50
60
61
The family’s father
21
17
26
20
24
Each one helps with a little
10
8
11
15
10
The family’s mother
4
6
4
3
0
One of the children
5
4
8
3
5
Owner of the house
0
1
0
0
0
Relative
0
0
1
0
0
% Base:
Difficulty to pay light utility bills
Total
General Treatment
Refrigerator
Refrigerator + Rewiring
Rewiring
(400)
(200)
(80)
(40)
(80)
Our financial situation was VERY DIFFICULT and we could not pay the bill
13
10
11
23
16
The financial situation was DIFFICULT and we had to put great effort to pay the bill
31
23
33
48
40
The financial situation was A LITTLE DIFFICULT, but with a little effort we could pay the bill
23
25
26
18
16
THERE WERE NO DIFFICULTIES to pay the bill, the value fitted our budget
27
30
26
13
26
We have not received any electric power bill yet
8
14
4
0
1
% Base:
Evaluation of Energy Consumption Payment
Total (400)
83%
5% 11%
General Treatment (200)
84%
5% 11%
Refrigerator (80) Refr. + Rewiring (40) Rewiring (80)
Able to afford the bill
6% 4%
90% 85% 75%
Not able to afford the bill
3% 10%
13% 15%
Does not know
How long have you had your refrigerator?
Total General Treatment Rewiring
21%
26% 29%
22% 19%
33%
18%
Less than 2 years 5 to 10 years Does not have a refrigerator
31% 39%
18% 17% 19%
2 to 5 years More than 10 years
2%
1% 5%
Did you buy your refrigerator new or used?
Total
General Treatment
Rewiring
66%
34%
70%
30%
57%
43%
New
Used
Expectation of Changing the Refrigerator within the Next Two Years
Total
39%
General Treatment
41%
Rewiring
32%
55%
6%
56% 53%
Intends to change Does not intend to change Does not know
3% 15%
Did you know that old refrigerators spend more energy?
Total
87%
General Treatment
85%
12% 1 % 15%
93%
Rewiring Knew
Did not know
0%
3% 4% Did not answer
Intention of Changing Refrigerator
Total
48%
General Treatment
48%
Rewiring
47%
Intends to change it Does not know
46%
48%
40%
6%
4%
13%
Does not intend to change it
Energy bill and Financing •
Only 13% of interviewees state to have left one of the two last light utility bill unpaid, although other 31% say that payment required great effort (that is, it is possible to imagine that in a little “tighter” month, they would not be able to pay it). Both percents rise significantly in the segment “Refrigerator+Rewiring”.
•
Over half of the sample that was not benefited with new refrigerators has the same one for 5 years or more, with about one third of them having bought a second-hand refrigerator. In this context, the proportion planning to change their refrigerators within the next 2 years, between 32% and 41%, seems relevant
•
Upon the disseminated awareness that old refrigerators spend more energy (over 85%), the strong predisposition of these Paraisópolis residents to adhere to a financing to replace the refrigerator or other low-consumption household appliances is understandable, with extremely high probability of adhesion from 33% among those with “General Treatment” and rising to 48% among those who were benefited with rewiring.
Likelihood of Adhesion to a Financing Program to Buy a New Refrigerator
Top two box
Total
General Treatment
Rewiring
Average
6,9
37%
6,6
33%
48%
7,5
Conclusions
Conclusions 1.
2.
3.
4.
The Electrification Pilot Project in Paraisópolis community obtains very positive results in terms of perception from the approached residents, independently of having receiving benefits such as rewiring or refrigerator replacement or not. The overall levels of “fascination” and those by the Project’s action range from 62% to 95%. The perception of improvement in the energy quality reaches a mean of 77%, with almost 100% among those who had their electrical installations rewired. Residents of the households receiving additional treatment show significantly more positive opinions about the project than those of households that participated in the general treatment only. This difference continues even when the socioeconomic level of households is controlled, once the general treatment segment has clearly better life conditions than the other ones, which could influence their opinions. By only considering the Class D households of the four surveyed strata, therefore, an increase of overall satisfaction with the Project persists among residents receiving rewiring or new refrigerator. In addition to the benefits, one can draw the hypothesis that the closer contact with the Project of the households involved, through the rewiring and refrigerator replacement processes, helped to better convey the objectives of the Project to these segments, giving them a stronger perspective of gain for the community.
Conclusions 5.
6.
7.
8.
Although not reaching the totality of the households involved, the Project’s recognition exceeds 80%, with half being aware of the main responsible people. Other results indicate that the communication, including educational activities, succeeded in building a consistent information base about the Project’s objectives and about energy savings. In terms of perception of the impact on the community, the strong presence of safety increase in that accidents with illegal wiring have ended, which was commonly spontaneously mentioned is surprising. In addition, all of the supposed advantages from regularization achieved at least 80% of agreement. . Despite this frankly positive scenario of opinions, the risk for delinquency from this public affected by the pilot cannot be underestimated, as almost the totality of them reports to be already adopting energy saving measures but still there are 12% who could not afford the last light utility bill and 31% who had to make great effort to pay. Further analysis of the Budget structure of these households, with a potential monthly financial planning support and the continuity of the educative work, could be an interesting “maintenance” step for the project.
Propostas de layout do painel e-Survey