What's a good idea

Hello!

Prepared by F. Abrahams. Designer & Art Director fabrahams@me.com / SJ, CR/2010

What’s a good idea?

What’s a good idea?

interesting gracious solution entertain efficient big non-temporal innovating

change perception culture impress inspire unique simple memorable useful

good creative “powerful� human understandable process goal hard work

HOW But

do we get good ideas?

An Idea is connection An Idea is a solution An Idea is made by concept and context An Idea is a process An Idea is a discipline Learn to think with the creative process

Learn to think with the creative process

Learn to think with the creative process Creative thought is a mental process involving creative problem solving and the discovery of new ideas or concepts, or new associations of the existing ideas or concepts, fueled by the process of either conscious or unconscious insight.

http://en.wikipedia.org/wiki/Creative_process#Creative_process

Learn to think with the creative process In the late 19th and early 20th centuries, leading mathematicians and scientists such as Hermann von Helmholtz (1896) and Henri PoincarĂŠ (1908) began to reflect on and publicly discuss their creative processes, and these insights were built on in early accounts of the creative process by pioneering theorists such as Graham Wallas (1926) and Max Wertheimer (1945).

http://en.wikipedia.org/wiki/History_of_the_concept_of_creativity

the creative process 1 - Define the right pose to the problem is the 50% of the solution Decide what issue you are trying to resolve.

• Agree on who the audience is.

• Prioritize this project in terms of urgency.

• Determine what will make this project successful.

•

the creative process 1 - Define the right pose to the problem is the 50% of the solution

2 - Research

about the problem - not related to the problem Review the history of the issue; remember any existing obstacles.

• Collect examples of other attempts to solve the same issue.

• Note the project supporters, investors, and critics.

• People in-sights.

• Take into account thought leaders' opinions.

•

the creative process 1 - Define the right pose to the problem is the 50% of the solution

2 - Research

about the problem - not related to the problem

3 - Ideate

Brainstorming. All fisrt ideas are good. Never say no.

Generate as many ideas as possible to serve these identified needs.

• Log your brainstorming session.

• Do not judge or debate ideas.

• During brainstorming, have one conversation at a time.

•

the creative process 1 - Define the right pose to the problem is the 50% of the solution.

2 - Research

about the problem - not related to the problem.

3 - Ideate

Brainstorming. All fisrt ideas are good. Never say no.

the creative process

NADA

the creative process 4 - Prototype visualizing Combine, expand, and refine ideas.

• Create multiple drafts.

• Seek feedback from a diverse group of people, include your end-users.

• Present a selection of ideas to the client.

• Reserve judgment and maintain neutrality.

•

the creative process 4 - Prototype visualizing

5 - Choose & Implement Measurement Review the objective.

• Set aside emotion and ownership of ideas.

• Avoid consensus thinking.

• Remember: the most practical solution isn't always the best.

• Select the powerful ideas.

•

the creative process 4 - Prototype visualizing

5 - Choose & Implement Measurement ideas

6 - Learn

The more info we got, the better our ideas will become Gather feedback from the consumer.

• Determine if the solution met its goals.

• Discuss what could be improved.

• Measure success; collect data.

• Document.

•

HOW But

do we know a good idea when I got one?

By context

context concept Balance

By context By relevance

context concept

By context By relevance

context

concept

By context By relevance By innovation

context concept

By context By relevance By innovation

context concept

By context By relevance By innovation

concept context

By context By relevance By innovation

By disruptive / conflictive By entertain / experience

concept context

HOW But

do we make a good idea?

The good idea paradigm Good Idea

The good idea paradigm Good Idea

Concept

The good idea paradigm Good Idea

Concept

execution

The good idea paradigm

If the concept is powerful, the execution should be simple If the concept is simple, the execution should be powerful

What’s a good idea?

An idea is a first step.

A good idea puts a smile on your face. A better one makes you think.

But a great idea is the one you need to share...

Thank you.

Prepared by F. Abrahams Designer & Art Director SJ, CR/2010 fabrahams@me.com