Evteks News 2008 by Fabrics & Furnishings International

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NEW BEDDING

FRESH FACILITY

INNOVATIVE TEAM

Bezmez continues its growth with a new showroom to house a recently debuted boutique bedding collection

Ja-ge will vertically integrate production in its new 6,000 square-meter building in Bursa, Turkey

Marsteks’ husband and wife team has shifted the company’s market and diversified its colors

See page 23

See page 24

See page 25

The Official Publication of EVTEKS ‘08

Published by Sipco Publications Inc.

Printed in Turkey

May 21-25, 2008

Istanbul’s Water Woes Spur Ismen’s Factory Move to Çorlu Current Staff To Be Replaced with 400 New Employees by Kelley Granger

Top to bottom: Fatih Altunyurt, foreign commerce administrator and Ali Orhan, upholstery fabrics; Right: Esprit fabric features metallic and chenille yarns

ISTANBUL, Turkey — Upholstery fabric makers Istanbul Mensucat (Ismen) have announced that due to Istanbul’s lingering water scarcity issues, the company will be moving its factory operations from Istanbul to Çorlu and will have to replace its current production staff with a new workforce of 400 employees.

“[Ismen] will move out of here completely and will open up a showroom somewhere else,” said Ali Orhan of the upholstery fabrics division. “The showroom for retailers will be in Istanbul, and the mill will be in Çorlu.” There, Orhan said Ismen will have one of the most modern facilities with 75,000 square meters of open area

Brillant Home Introduces Domestic Ready-made Labels ‘Home Exclusive’ and ‘Baby Exclusive’ India Is Top Pick For Accessories by Kelley Granger ISTANBUL, Turkey — The Baydemirs behind the Brillant Home chain have created two new labels, Home Exclusive and Baby Exclusive, which will be shown at this year’s Evteks and also featured in the company’s stores. In August of 2007, Nilgün Baydemir had asked her sis-

ter, Nurgül, to partner with her on a project that would fulfill a specific need — ready-made collections that have a domestic focus. “I made this a decorationbased brand,” Baydemir said. “People can buy anything they need for this.” Home Exclusive features complementary products to help shoppers create stylish rooms, including items such as tables, lamps, pillows, bedding, mirrors and more. Bay-

L to R: Sisters Nurgül and Nilgün Baydemir

demir travels the world sourcing accessories for the line, which are then signed exclusively to the label. She said India has been one of the best product suppliers for Home Exclusive. “India is getting better and better,” Baydemir said. “They’re creating very different things at good prices — for example, handmade beaded pillows. In Turkey, handmade items are very expensive.” Baydemir, who has a oneyear-old daughter, was also inspired to create Baby Exclusive, a boutique line of baby products that includes cribs that can be finished in pure sateen or Swarovski crystals according to a customer’s requests. The line has a small factory with a team of 10 designers and product makers. Baydemir is hoping to (Continued on page 14)

and 28,000 square meters covered. Both production and dyeing will be done at the new site, which is 96 km from the present factory. Ismen is currently located along a row of other textile producers, namely industry heavyweight Aydin. The effects of a water shortage could be distressing to the entire area, curbing production and diminishing jobs if factories move to new loca(Continued on page 12)

Dicitex Décor Grows 30 Percent Curtain, Drapery and Upholstery Divisions Expand by S. Vishwanath MUMBAI, India — Dicitex Décor has reported a steady yearly growth of 30 percent for its curtain, drapery and upholstery divisions and is positioning itself to maintain its stance among the world’s top textile mills as the domestic market booms. “Dicitex Décor is a young company and we have chosen to invest in technology and continuously plough profits back into business, [which] has made us the third largest weaving mill in the world,” said Sanjay Arora, the managing director of the drapery division. “The speed with which Dicitex Décor and the drapery division have grown is extremely satisfying. We have consistently grown without a pause and the curtain and

drapery division, as well as upholstery, has been constantly growing over 30 percent year on year.” Perhaps such growth is due to the continually evolving products that Dicitex provides to customers — and the company said that this year’s Evteks will be a major medium for presenting the latest offerings.

Sanjay Arora, managing director of the drapery division

“Evteks 2008 is an important forum for us and this year’s collections consist of new articles like 20 new organza patterns, plains, semi-transparent sheers, Fil Coupe sheers, sheers with leno effect, velvet applique laser cut designs and a few others,” Arora said. The company’s drapery division started with two embroidery machines in 2001 and now has 129 with a (Continued on page 13)

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A New Vision for Evteks

he previous EVTEKS was amazing in many ways. The synergy of Istanbul Trade Fairs (ITF) and its supporters, Turkish Home Textiles Industrialists’ Association (TETSD) and Home Textiles Industrialists’ Association (EVSIAD) leveraged EVTEKS. We refocused ourselves around the sector and the visitors. We have a firm belief that our exhibitors are unsurpassed in their talent and in the quality of products they exhibit in EVTEKS. We have accomplished a broad spectrum for success in the fairs to come. Our vision is to democratize fashion and design in home textiles and accessories to the world, and to become the first choice for trade connections in home textiles and accessories. Consistent with this vision and mission, we have developed a set of performance objectives that will guide us for the years to come. There are many new activities in EVTEKS 2008 including the introduction of the trend area and its presentation by Baris Can Erol Gunnar Frank in cooperation with Uludag Exporters Association (UIB), a matchmaking program between Turkish textiles companies and foreign buyers, seminars by well known designers like Karim Rashid, Ornella Bignami, Catherine Rouget, Defne Koz, Özlem Yalim, Ceren Erten, Canan Sönmez Canik, Serdar Gülgün, Cenk Mommarje and Fulvio Alvisi, president of Italian Textile Design. These activities will bring together the most important textile designers and manufacturers at Evteks 2008 where the latest trends and fashions will be presented. We believe EVTEKS 2008 will maintain its reputation as an exciting and satisfying fair for both the exhibitors and the visitors.

Clockwise from top left: Broderi Narin, page 25; Mike Shelton, Ali Aydin, Eduardo Aznar, page 15; Özlem Arslan, page 25; B.K. Sinha, page 25; Özer Özbarut, page 24; Cengiz Narin, page 25; the Grand Bazaar, page 26

Table of Contents The World 50 Mills: U.S., India and Turkey Lead the Charge . . . . . . . . . . . .15

Beekalene Increases Jacquard Weaving, Acquires New Looms . . . . . . . . . . . . . . . . . . . . . . . . . .22

Esa Withdraws from Textile Trade . . . . . . . . . . . . . . . .22

Bezmez Introduces Bedding Line . . . . . . . . . . . . . . . . .23 Baris Can Erol Deputy Managing Director

Öz-Is Establishes Trevira CS Line . . . . . . . . . . . . . . . . .24

Ad Index Page #

Company

9 ...........................................................Beekalene

Ja-ge Textiles Builds Plant to Integrate Production

. . . . . . . . . . . . . . . . . . . . . . . .24

23 ........................................China Foreign Trade 2-3...................................................Dicitex Décor

Özlem Arslan Joins Marsteks Team,

28..........................................Dicitex Furnishings

Company Diversifies Designs . . . . . . . . . . . . . . . . . . . .25

14 ..............Fabrics & Furnishings International 13 .............................................................Fortune

Broderi Narin Adds Trevira Collection,

6-7 ......................................................GM Syntex

Cut Length Sales Grow . . . . . . . . . . . . . . . . . . . . . . . . .25

11...........................................................High Five 22 ...........................................................Japantex

Handloom Mark Distinguishes Indian Textiles . . . . . . .25

4-5..............................................Manifattura Vay

24...............................................Messe Frankfurt

Istanbul and Büyükada: Cultural Epicenter

12 ..................................................................Öz-Is

and Idyllic Island . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .26 www.sipco.net

EVTEKS NEWS 2008

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A Glimpse at the Evteks 2008 Fair Baris Can Erol, who joined CNR in 2005 as a finance director, became the deputy managing director last May at an exciting time for Evteks. With association mergers, new concepts and construction on four new convention halls at the expo center, Erol explained to Sipco Publications exactly what to expect in the coming years. What’s exciting at Evteks this year? This year we have a new concept — the trend area. We’re working on it with the Exporter’s Trade Association. We’ll be bringing in international designers and people who will give speeches and seminars during the show. We’ve dedicated about 600 to 700 square meters to presenting new trends in home textiles. Also, though the profile of our exhibitors is similar to last year, we’re going to try to separate the sectors like curtains, bathrooms and upholstery to make a clear cut between exhibitors in the halls.

The Home Textiles Industrialist’s Association and the Home Textiles Businessmen’s Association merged in February. What effect will this have? Basically, they were separated as producers and resellers. This will now create synergy for the sector since they will act as a single body. When they sit in front of government officials, international associations and organizations, they’ll be overcoming their past conflicts and coming together. As the fruits of our relationship with them, they’ll be subsidizing visi-

tors from Europe and the Americas.

What do you plan for the future of Evteks? Evteks will continue being our biggest show. It’s the biggest CNR has here, so we give it the most attention. With the associations merging, there’s a synergy. The trend area is a product of this. For the future, the construction project we’re trying to finalize will help us try to grow the show even more with the new halls. Four new halls are expected to open in 2009. That will provide us with extra space that can grow the show by almost EN 20 percent.

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Directions 2009+- Pluralities Ornella Bignami, (trend watcher) Impulse & Interior for the A/W 09/10 Season Catherine Rouget, CARLIN International

23 May Friday 11:00-11:40 Digipop and The New Ornamentation Karim Rashid (designer) 13:00-13:40

PRESIDENT Michael Schneider Sipco Publications Inc. 145 Main St., Ossining, New York 10562 USA

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SENIOR EDITOR Kelly Hushin Sipco Publications Inc. 145 Main St., Ossining, New York 10562 USA

ASSISTANT EDITOR Kelley Granger Sipco Publications Inc. 145 Main St., Ossining, New York 10562 USA

21 May Wednesday 14:00-14:40 2009 Trends, Home Couture Gunnar Frank

13:00-13:40

Tel: 001.914.923.0616 x 11 Fax: 001.914.923.0018 E-Mail: rebecca@sipco.net

EVTEKS 2008 Program

22 May Thursday 11:00-11:40 Shadows Defne Koz (designer)

CREATIVE DIRECTOR Rebecca Goldberg Sipco Publications Inc. 145 Main St., Ossining, New York 10562 USA

Left to right: Nur Ögütçü international sales manager; Neslihan Köse, international media planning executive; Gül Orundas, international visitor promotion manager; Elif Kaya, manager of international visitor promotion department; Inset: Baris Can Erol

Ms. Hiroko Machida, Hiroko Academy (not confirmed)

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Tomorrow People Fulvio Alvisi, President of Italian Textile Designer Association Next Tradition & Winter Sun/2008-2009 trends Ceren Erten (designer)

24 May Saturday 11:00-11:40 Colors and Dreams at Designing Canan Sönmez Canik (designer) 13:00-13:40

Tel: 001.914.923.0616 x 17 Fax: 001.914.923.0018 E-Mail: kelly@sipco.net

The Stranger In My Bedroom: Designer Cenk Mommarje (designer) Interior Trends 2009 And A Short Introduction on How To Apply Trends Milou Ket

365 Meanings of Being a Designer: A Brief Story of What Designers Do Ozlem Yalim (designer)

ADVERTISI NG SALES UK, BENELUX EFTA Peter Gilmore Peter Gilmore Associates 57 Keyes House Dolphin Square London SW1V 3NA U.K. Tel: 44.(0)20.7834.5559 Fax: 44.(0)20.7834.0600 E-Mail: pgilmore@sipco.net

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Email: victor@texindex.com Tel: 0086-21-51 50 59 59 Fax: 0086-21-51 50 59 00

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(Continued from Cover)

Istanbul’s Water Woes Spur Ismen’s Factory Move to Çorlu tions. Aydin did not return requests for comment. The possibility of a water deficiency has come to the forefront in Istanbul during recent years. The city has grown exponentially since the 1960s — when its population totaled 2 million people — to a current peak of 12 million people that are straining the city’s resources. But climate change, minimal rainfall, and unregulated irrigation pose

threats to the water supply as much as the burgeoning population. In March of 2008, Istanbul Mayor Kadir Topbafl welcomed officials from more than 35 countries during a two-day conference on solving water issues. Istanbul is also slated to host the fifth World Water Forum in March 2009, an event which aims to garner global collaboration on eradicating water woes.

Turkey’s General Directorate of State Hydraulic Works (DSI), the executive state agency responsible for overall water resources planning, management, execution and operation, has a number of projects in development to address water issues, including the Melen River Project that was initiated in October, 2007 and is expected to conclude this November. If successful, the agency anticipates the project

Symbol, chenille and polyester

will bring 268 million cubic meters of water to Istanbul. Onder Kiremitci, a spokesperson for the World Water Forum, said that he doesn’t agree that there is enough of a water shortage in Istanbul to prompt Ismen’s move. Orhan and Fatih Altunyurt, the company’s foreign commerce administrator, did acknowledge other purposes and benefits behind Ismen’s move. Altunyurt said the company will also benefit from cheaper labor costs in Çorlu, where the current staff will be replaced by 400 new hires. Only Ismen’s administration will move to the new mill during the transfer, which is expected to occur in late summer or early fall. Orhan also said that Ismen is looking forward to increasing its space. “The priority is to have continuous production and to deliver on time,” he said. “In the current premises, we have problems with this because of the space.” Orhan, who handles Russia, one of Ismen’s largest markets, said that customers are expecting a higher level of quality that equates in less production. “In order to keep up, we need more machinery,” Orhan said. Ismen currently has 90 machines at the Istanbul location, and added 10 new machines for the Çorlu facility. Orhan said customers are also asking for more modern styles, including geometrical and contrasting designs. Ismen’s main product is chenille, and Altunyurt said customers can expect to see new collections of a chenille and velvet combination and more minimalized designs. EN

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Dicitex Décor Reports Growth in Upholstery, Drapery Sectors huge mill and all necessary infrastructure in place. A special weaving facility produces sheer patterns and semi-transparent fabrics like 90 wide width looms, 20 jacquards and 70 dobby looms, 129 multi-head embroidery machines and 30 Schiffli machines. The mill makes more than 40,000 meters of embroidered fabrics daily and has recently added new laser appliqué cut machines, special embroidery machines for attachments like sequins, crystals, beads and thicker yarns and a complete set up for made-ups. “We had an empty land in the year 1999 and we installed two multi-head spindles and now in 2008, the factory houses 127 machines with 4,374 heads,” B.M. Arora, Dicitex Décor founder and chairman, said. “Tajima, a leading embroidery machine manufacturing company in Japan, has said that we are the largest customer in the world for their machines.” In spite of being one of the largest global mills, Dicitex

were spent to understand the basics, gain manufacturing knowledge and learn design and styling aspects that suit Western consumers who are located thousands of miles away. “Passion to perform is challenging and we are looking at additional geographic spread that we have not touched so far,” said Ajay Arora. “Various product segments, such as prints, are new for us but potential exists.

“

Evteks 2008 is an important forum for us and this year collections consist of new articles like 20 new organza patterns, plains, semi-transparent sheers, fil coupe sheers, sheers with leno effect, velvet applique laser cut designs and a few others. — Sanjay Arora

”

Increasing the customer base and clear product segmentation that adds higher value and is technically superior will forward our growth further.”

Dicitex Decor already employs more than 3,000 people and is preparing to meet the exponential growth the domestic market offers. “[With] a large Indian

market demand and over 400 hotels being built, the market potential is enormous and catching this wave early is the top priority,” Ajay Arora said. EN

B.M. Arora, Dicitex Décor founder and chairman

Décor continues to move toward future growth prospects. “The momentum belongs to India and the mindset towards us is more overflowingly positive than ever before,” said Ajay Arora, managing director of the upholstery division. For Dicitex Décor, opportunities exist and are still abundant in the global marketplace. But growing constantly by 30 to 35 percent a year is definitely a challenge, he admitted. The growth in its upholstery division is equally impressive. In 1999 with only six looms, two years

EVTEKS NEWS 2008

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Brillant Home Introduces New Ready-Made Domestic Labels

2-course advertising menu

begin exporting these labels sometime next year. Brillant has also been successfully producing the Brillant Contract Hotel Collection, which it began two years ago. Baydemir said that large hotels, like a 700room-hotel the company just outfitted with bedding, are choosing the Brillant brand because it’s reliable. “They are preferring us because we’re a big factory and we can deliver,” she said.

“They believe in us. They already know Brillant as a producer because we’re already a well-known brand.” The Brillant Contract Hotel Collection offers coordinated fabrics, sheers, velvets, polyester, linen and blackouts in Europe and America. “We can reach the American standards through our finishing treatments for flame retardancy,” Baydemir said. “In Europe, they

ask us for Trevira.” This year, Baydemir said the Brillant Contract Hotel Collection produced sample books with new designers and colors for hotel trends. She said the hotel industry is presently preferring natural tones. The company is also continuing to focus on franchising the Brillant Home shops. Brillant Home currently has 60 shops within Turkey,

three in Iran, two in Syria and one in Africa. “We aim to give our customers anything they desire for their home, from draperies, curtains, bed linens, wall coverings, towels, blankets, tablecloths and design consulting,” she said. According to Baydemir, the company is planning to open more shops in Europe in the future, while their products are already popular in German areas where

F&FI AUTUMN EDITION

there is a Turkish and immigrant population. “In Turkey, Iran and Syria we give importance to our taste,” Baydemir said. “We make an investment in our home.” She said that Brillant would look toward opening shops in the United States if circumstances were right. “If we find a customer in the U.S. we will be happy to open a Brillant Home shop,” Baydemir said. She said the company would also be pleased to extend its twoyear-old domestic cutting business to the U.S., but also under the proper conditions. “For exports, we’re always looking for large quantities,” Baydemir said. “We’d need a distributor who can do it, so we can deliver abroad.” The company is already doing this in Russia, where a warehouse keeps its products in stock.

DECOSIT ANNUAL EDITION TWO ISSUE PACKAGE

Unique advertising menu

Brillant Home’s new line of infant items, Baby Exclusive

Entree: Fabrics & Furnishings - Autumn Edition Dessert: Decosit Brussels News - September FULL PAGE AD

3 COLUMN X 7" AD

JUNIOR AD:

10 5/8” x 14 3/8” [+ 4-side bleed] (270mm x 365mm)

5 13/16” x 7” (147mm x 176mm)

7 7/8" x 10" (200mm x 254mm)

7,000 Euro

4,500 Euro

6,000 Euro

............................................

INSIDE STRIP AD

2 COL. BLEED AD

Deadline: July 7, 2008

10" wide x 3" tall (254mm x 76mm)

4 7/16" x 14 5/8" (111mm x 371.5mm)

3,500 Euro

............................................

5,000 Euro

............................................

Contact: Eric Schneider Tel: 001.914.923.0616 x12 eschneider@sipco.net

Prices are for two adverts of the mentioned size in the two mentioned publications.

CLOSING F&FI Autumn: July 7. Material due: July 21. Release date: August 11, 2008 CLOSING Decosit Brussels News: July 21. Material due: August 4. Release date: Sept. 13, 2008

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Baydemir is the third generation of the Baydemir textile family, a business which began in 1960 and was founded by Baydemir’s grandfather. “We always invest in textiles,” she said. “It’s a family business. Even if the profits are going down, demand is going up because textiles are always needed.” Baydemir said that after the Brillant exhibit at Heimtextil, exports increased $25 million. “We are very happy that our customers are reliable,” she said. “Many textile companies in Turkey are gone, but we are keeping on and investing in design and new qualities.” EN

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The World Mills 50; U.S., Turkey and India Lead the Charge world and handed surveys directly to suppliers who focus mainly on upholstery fabric with some emphasis on drapery. Examining responses and analyzing information that’s been collected over F&FI’s 18-year history led to a the conclusion that the companies leading the race are Valdese Weavers (USA), Aydin Tekstil (Turkey), KETS (Turkey) and Dicitex Décor (India). The full story can be found in the Spring, 2008 issue of Fabrics & Furnishings International.

by Kelly Hushin

OSSINING, New York — Dramatic changes in the worldwide textile industry over the past decade have proven that international producers in Turkey, India and other countries are gaining momentum and becoming some of the fiercest competitors for the United States in the market for upholstery and drapery fabrics. Sipco Publications contacted manufacturers around the

More than $150 Million

$68 Million

VALDESE WEAVERS, LLC

David Li, CEO China

Mike Shelton, CEO USA

$60 Million*

Below is the shortened list of mills that made the cut. VICTOR INNOVATEX

WESTGATE HOME

Alain Duval, president Canada

$35 Million* YEBANE Evaristo Clemente, international sales director Spain

REVERT J. Ramon Revert Spain

TER MOLST

WEAVE CORPORATION

ZHONGWANG HOLDING

Luc Tack, president of parent company, Harmony Industries Belgium

Roger Berkley, president USA

Yang Lin Shang, general manager China

TEXATHENEA

$35 Million

Susana Ribera Poveda, export manager Spain

Rafael Pascual, president Spain

W.L. ROSS + CO. LLC/INTERNATIONAL TEXTILE GROUP

KADIFETEKS, MENSUCAT (KETS)

$53 Million

Wilbur L. Ross, Derrill Rice USA

Hassan Topas, president Turkey

Alfred Ragolle, president Belgium

$140 Million AYDIN TEKSTIL Ali Sami Aydin, president Turkey

$140 Million*

$35 Million*

ROHLEDER Klauss Rohleder, president Germany

$60 Million* ANTECUIR

Sanjay Arora and Ajay Arora, principals India

$75 Million*

$40 Million*

ABSECON MILLS

Vincente Aznar Spain

BOYTEKS

Randy Taylor, president USA

Eduardo Aznar

DINA/VANELLI Erol Turkman, chairman Turkey

Orhan Caliskan Turkey

GLEN RAVEN/ TRI VANTAGE

J.A. RAYMAKERS & CO.

Harry Gobble USA

Richard Oussoren, CEO The Netherlands

$73 Million ENZO DEGLI ANGIUONI

HANGZHOU CHINASIA George Gao, president China

$25 Million CULP, INC.

ESCOLYS

Stefan Verstraete/Luc Callens Belgium

$25 Million

Jean Paul Depraetere Belgium

AMERICAN SILK

$40 Million*

Robin Slough USA

G.M. SYNTEX

$40 Million* SPANDAUER VELOURS Michael Borofski, general manager Germany

Dalbir Singh, director India

$25 Million

FIORETE GROUP BAUMANN DEKOR, BRUDER BAUMANN GESMBH

HIGHTEX CO., LTD. China

$25 Million

Maximilian Baumann Austria

TIETEX ASIA Martin Wildeman Thailand

DE BALL INC.

$35 Million*

Christopher Wood Canada

MARIO SIRTORI S.P.A.

Yak Wang China

EPENGLE

Giulio Sirtori Italy

$35 Million*

Huseyin Gergerlioglu Turkey

CRAFTEX MILLS Henry A. Truslow, president USA

$25 Million

Frank Saxon USA

BABEI

SUNBURY TEXTILE MILLS, INC.

$28 Million ZENITH EXPORTS

ALGEMENE AFW

Italy Luigi Fumagalli and Attilio Fumagalli, principals Italy

EVTEKS NEWS 2008

ATEJA

$40 Million

IMATEX S.P.A.

* = number is an estimate, company did not give out sales figures.

$40 Million*

AZNAR

Roger De Clerck, founder Belgium

Enzo Angiuoni Italy

Irwin Gasner USA

S.K. Loyalka, president India

Subianto Tjandra Indonesia

BEAULIEU FABRICS

$75 Million*

Rudolf Delius, president Germany

The following companies reported sales in 2007 as approximately $30 million, but did not provide exact figures:

James R. McCulloch, president & CEO USA

M.L Arora, chairman; Nimish Arora, vice chairman; Rajnish Arora, vice chairman India

WEARBEST SIL-TEX MILLS LTD.

DELIUS TEXTILES

Italy

The following companies reported sales in 2007 as more than $50 million, or approximately $50 million, but did not provide exact figures:

MICROFIBRES, INC.

DICITEX FURNISHINGS, LTD

$48 Million* ITALVELLUTI

$100 Million

$75 Million

Enrique Terol Spain

$31 Million

RAGOLLE

$125 Million DICITEX DÉCOR EXPORTS

S.A. SANPERE

Jack Egger, senior vice president USA

www.sipco.net

GEBRUDER MUNZERT Klaus Munzert, manager Germany

$13 Million UNIDAD TEXTIL PUENTE Enrique Gabayet, president Mexico EN

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Beekalene Increases Jacquard Weaving, Acquires New Looms by S. Vishwanath MUMBAI, India — Beekalene Fabrics Limited of India is increasing its jacquard weaving in response to increased sales to customers overseas as well as in the domestic market. “We are a design-orientated company and in a short span of four years our buyers have appreciated and differentiated us from others,” said Kabir Sehgal, director. “We offer almost monopolistic designs and new fresh colors and we

have increased responsibilities to satisfy our demanding customers who want new products almost every fortnight.” The company is on a major restructuring exercise to improve and practice the most effective manufacturing systems to further catalyze its creative line of collections. After a 30 percent growth last year in upholstery and drapery, the company is also adding 12 Vamatex looms to its collection. Very popular in naturals like cotton and linen, sales in

Kabir Sehgal, director

these segments have doubled in the last 18 months. The minimum order per batch has been reduced from 300 to 200 meters for a single order and business is

looking more optimistic than in the past. According to Beekalene’s reading of the trends in the market, naturals and blends that are created with new weaves and textures in new colors provide designers with more innovative opportunities than run-of-the-mill products. At Beekalene, design elements are important and they have adopted textures from the apparel division. Sehgal said the uniqueness of Beekalene’s

residential fabric collection stands out and translates to orders from customers. For Evteks, Beeklene plans on bright colors and blends to stand out. “During Evteks 2008, we are betting on metallic tints with fresh vibrant new color themes,” said Sehgal. “Our weave effects include a blend of shine cum dullness in linen line as well as in other blended fibers.” Beekalene is a textile company that is more than three decades old but is almost a rookie in furnishing manufacturing and exporting. Exposure in apparel textiles encouraged Beekalene to enter into furnishings and they have been exporting to 20 countries. EN

Esa Withdraws from Textile Trade Industry by Kelley Granger ISTANBUL, Turkey — Esa Tekstil has announced that it will be closing its factory and withdrawing from the textile industry. The announcement came after months of uncertainty and after separation from sister company Hisar. Umit Altiner, a former Esa employee who left the company for a position as export manager at Isik Kadife, said that he left at the end of last year because the company’s management was no longer creating marketable collections. “My clients, [with which] I had [such] long relations, were complaining of not receiving new designs and qualities from me, which is a must in our industry,” said Altiner, who had predicted that the company would either close or become a smallscale company and move capital to another sector. Esa did not wish to comment on the situation during a recent visit to the facility. Esa had been a manufacturer of upholstery fabric in Istanbul, where the company operated as an integrated weaving, dyeing and finishing factory which began in 1973. EN

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Bezmez Introduces Bedding Lines Decorative Fabric and Curtains Maker Takes Boutique Approach by Kelley Granger BURSA, Turkey — Bezmez’ decision to showcase fabrics in a bedroom setting at last year’s Evteks unexpectedly spawned the company’s latest line of boutique bed coverings, which is being shown at this year’s Evteks fair. “Last year when we prepared our stand we thought, ‘Let’s put a bed there with our fabric and our curtains to give a warm feeling,’” said Levent N. Bezmez, owner of the decorative fabrics and curtains company. “The customers liked it and gave us a little pressure to start the line.” Bezmez said that the collection will be a fancy looking line that focuses on quality of production rather than quantity. “The capacity is not very high so they’ll be boutiquetype coverings using beads and hand embroidery in materials like polyester, silk and velvet,” he said. “For these, we’re using all kinds of materials, not just what we produce.” The new collection corresponds the color and design of Bezmez window treatments with new bed coverings to give a complete look to rooms. Although Germany holds 80 percent of Bezmez’ exports, Bezmez predicted that the bedding collection would not be popular with Europeans. “It’s not very European,” he said. “Our first territory is domestic, then the Kazakhstan people were quite interested. We’ll go to Poland where there’s another fair and see what they think. We don’t expect it to be very popular in Europe. But if we can attend Decosit we’ll still display there since it’s now part of our production.” Besides Germany, Bezmez’ other major markets include Austria, Greece, Belgium, Jordan, Egypt, Ukraine, Kazakhstan and Lebanon, but the company would like to increase sales of its other products to Spain, Switzerland, Italy and Portugal. Bezmez said that the quality of his company’s work should speak for itself against competition.

EVTEKS NEWS 2008

Bezmez has three designers and the company makes its own collections, sometimes buying patterns from design studios or designers they visit at various fairs. The company recently had an issue with imitation of a product Bezmez designed himself. The company is suing a wholesaler that copied the most locally popular voile design which happens to be the only pattern Bezmez ever personally designed. Bezmez was founded in Bursa in 1996 in a 10,000-

square-meter factory with 10 employees. It currently employs 80 people and is managed by Bezmez and his wife, who does research and development for the company. Bezmez estimated the company produces an average of 2.6 million square meters of material per year. EN Bezmez is constructing a new showroom to feature bedding; inset: Owner Levent N. Bezmez

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Öz-Is Introduces New Trevira CS Line SIPCO NEWS NETWORK ISTANBUL, Turkey — Öz-Is is introducing a new line of string curtains using Trevira CS and has started exporting products to the Far East, Europe and North Africa. The company debuted its string curtains at last year’s Evteks, and began selling them in July. Özer Özbarut, vice president, said that the curtains are generally sold to wholesalers and high-level retailers. He said the characteristics of the curtains are impossible to make at a low to medium quality production level. “We aim to be a boutique producer,” Özbarut said. “We don’t aim to sell so many thousands of curtains in a month. It’s not easy to produce at the lower or middle level.” Aside from the fabric and leather qualities that the string curtains are available in, they will also be sold in a phosphorous quality, which illuminates light green after it absorbs light. Özbarut expects that these glow-in-the-dark curtains will be popular in hospitality venues to illuminate exits in the event of earthquakes, fires or loss of electricity. Öz-Is also plans to show new trimming col-

Above: New Swarovski trimmings; Inset: Özer Özbarut, vice president

lections at this year’s Evteks that use Swarovski crystals as well as metallic products that are currently popular. Özbarut also said that Evteks visitors should expect a lot of surprises from his company at this year’s fair. “For Evteks we have new ideas, materials and first-time-in-the-world concepts,” he said. “We have so many surprises.” EN

New Ja-ge Plant Integrates Production Above: General Manager Jale Engin Vardar; Middle: Ja-ge’s Berge damask design; Below: Ja-ge’s Mese design is reversible

by Kelley Granger BURSA, Turkey — After seven years of producing textiles, Ja-ge General Manager Jale Engin Vardar said the company is in a good position in the market and looking to vertically integrate production in a new 6,000-squaremeter facility. “We want to be a complete vertical company having dyeing and finishing,” Vardar said. “We’ll need to hire approximately 30 people to work in the new plant.” The move to create inhouse dyeing and finishing procedures follows the standard for quality that Ja-ge has already set for yarn production. Vardar said that producing the yarns themselves helps to ensure integrity in the product. The new production house will be located behind the current Ja-ge quarters in Bursa, and is anticipated to be delivered in May. Ja-ge was formed in 2001 after Vardar’s father, Saban Engin, had already been working in yarn production for six years. Engin had created a colored cotton yarn

that he developed into upholstery products after a Polish furnishings wholesaler convinced him it would be successful. Vardar said this yarn was a turnkey for her father in the industry, who also went on to make a colored cotton polyester. According to Vardar, Ja-ge exports increased by 20 percent between 2006 and 2007, and the company currently sells to approximately 25 countries. Ja-ge’s main markets are Poland, Greece, Russia, Iran and North Africa. For the 2008 Evteks, Vardar said fair-goers should be prepared for an introduction from her father which she said will be something totally new to the market. The company has also decided that the market is ready for its “tinsel” products, and has decided to show a line of metallic fabrics. Vardar said the metallics, as well as velvets and damask patterns, are the current trends in the home textiles industry. EN

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Özlem Arslan Joins Marsteks, Company Diversifies Designs Youthful Team Shifts Markets And Increases Company’s Export Ranking by 40 Steps by Kelley Granger BURSA, Turkey — Marsteks’ export manager, Ahmet Melih Arslan, and his sales executive wife, Özlem Arslan, are modest about the upholstery and curtain company’s recent success, but the company’s sales have constituted significant growth and increasing prestige in the industry. “We work as a team here,” said Özlem Arslan, who joined the company just nine months ago after her marriage to Mr. Arslan. “We don’t want to take all the credit.” The numbers since the couple started speak for themselves. Mr. Arslan, who

has been with the company for just two years, said that the Turkish Export Department’s annual list of top exporters saw Marsteks rank 40 positions higher in 2007 than in 2006. The company has also seen a growth of approximately 20 percent during the same timeframe. For 2008, he said the goal is to top that with a 30 percent increase. The Arslans believe the integral shift came in a repositioning of export markets. “We’ve changed our product style,” said Mr. Arslan. “In previous years we were producing for the Russian market, now it’s more for the European market. The tastes have changed.”

Ahmet Melih Arslan, export manager; Özlem Arslan, sales executive

Mr. Arslan said that prior to the change, Marsteks’ color choices were static, but now they’re updating at least every six months and have the support of some European designers. “This is what we want, Europe always directs us to fashion,” Mr. Arslan said. “Our European requirements are our targets. If you can sell to Europe, you can sell to a lot of countries in the world.”

Mr. Arslan credits his wife with the vibrant new colors incorporated in the product lines. “Our colors were really a disaster,” he said. “But after Özlem started, she’s been looking to India for inspiration and is very sensitive for details.” Mrs. Arslan, who studied textile engineering and came to Marsteks after working as a development merchandiser for the U.K. retail clothing chain Next, said she used her experience to change the colors according to a U.K. taste, and it worked. “We started to get orders and with the feedback we started to make more,” she said. Since she started, Marteks has picked up six or seven new U.K. customers. Mr. Arslan said his wife’s influence will be clearly seen at

Marsteks’ Evteks booth, where visitors will immediately notice the stand because it will be totally covered in colorful fabric. Mrs. Arslan promised interesting combinations of colors at the fair, like bright yellow and bright green, as well as shiny and metallic fabrics. Marsteks is a family-based upholstery and curtain maker with markets in Mexico, Japan, South Africa and Columbia. The company recently added Lurex yarn to its line, new collections with lace details and increased drapery lines. Both Arslans have goals to achieve higher levels of export, service and quality. “We want to be one of the most special producers by increasing quality,” Mr. Arslan said. EN

Broderi Narin Adds Trevira Collection, Cut Length Sales Grow by Kelley Granger ISTANBUL, Turkey — Broderi Narin, a producer of drapery fabric primarily for residential markets, is looking to head into the contract arena with a new Trevira CS collection as the company’s yearold cut length service boosts sales numbers. Board member Cengiz Narin said that the company has done market research to create objectives and calculations before deciding to debut a flame retardant collection, which resembles a new taffeta collection and shares designs and colors with previously existing products. “Even though we’re aware of it, it’s an enormous cost,” said Narin. “In the States, as much as we’ve come across, our customers were not interested in Trevira because it was making products more

Cengiz Narin, board member, and brother Cem Narin, general manager of Broderi Narin

expensive. It’s an expensive yarn, but it is the most reliable in the world, so we are not prepared to use a second brand.” Narin said that in the U.S., customers typically request cheaper FR coated materials. However, Broderi Narin is committed to quality. “We are not cheap looking, cheap to touch or cheap as a product, but we are fast and flexible in developing,” he said. “We are using so many different yarns from so

Broderi Narin produces varieties of home textiles, including curtains, tablecloths and draperies

EVTEKS NEWS 2008

many countries in the world. It’s a mosaic, and being in Turkey we’re in the middle of the world.” Last year, Broderi Narin introduced an international cut length service which allowed the company to accommodate smaller orders. Narin estimated that the new service helped to increase sales by 20 percent. “Sales are coming more than expected, in small quantities but steadily,” he said. “We didn’t expect so

much interest.” Broderi Narin’s minimalistic embroidery and modern designs are most popular in Japan and Scandinavia, where Narin said countries prefer a simplistic style. He also said that business is growing in the U.S. Broderi Narin produces mainly home textiles, including curtains, sheers, draperies, plain, striped, patterned, solids and tablecloths. Narin said the company is best known for

natural and rustic types of sheers, which the company has developed in a line that combines materials like linen and silk with polyester. In addition to the new multicolored taffeta line that the company unveiled in August, Broderi Narin also introduced heavier draperies in February. This year, Evteks visitors can expect to see shiny and matte combinations, which Narin said is the current fashion. EN

Handloom Mark to Distinguish Indian Textiles by S. Vishwanath NEW DELHI, India — The Ministry of Textiles in India has introduced the Handloom Mark, which will provide a collective identity to handloom products and can be used not only for popularizing hand-woven products but can also serve as a guarantee for the buyer that the product being purchased is genuinely hand-woven. The mark will provide a distinctive name in identifying the product or a manufacturer. The Handloom Mark label will be a hallmark of powerful creative work that defines the product with clarity, distinguishing it from competition and connecting it with customers. Indian handlooms consti-

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B. K. Sinha

tute a rich cultural heritage and as an economic activity, the sector generates employment to 6.5 million workers and weaves more than 6,000 million meters annually. “Handloom has an edge over machine woven fabric because it can be woven in small batches more creatively with more appealing variations in design and translates to buyer’s desires,” said B. K. Sinha, the development commissioner (handlooms) of

the Indian Ministry of Textiles. However, the handloom sector faces many challenges with technological developments and handloom products are increasingly replicated on power looms at a much lower cost. While the government's endeavor is to create conditions for the harmonious growth of the entire textile industry, at the same time it would also like to ensure that there are well-defined areas for handlooms, which is not unduly encroached by the power looms and mills. “The current global concern of ecological concerns has a ready answer by choosing Indian handloom furnishings and made-ups as power is not used to produce these fabrics,” he added. EN

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Istanbul and Büyükada:

Cultural Epicenter and Idyllic Island ISTANBUL, Turkey — Turkey may be known in the textile industry as one of the world’s leading producers, but to the rest of the world it’s still the land of East meets West. It’s been an intoxicating history of sultans, harems, crusaders and civilizations gone by. Today, it’s an interesting combination of traditionalism and modernism — an up-and-coming city that is flourishing amid gorgeous historical mosques, palaces and bazaar. Just 12 miles away, the island of Büyükada is a respite from the traffic of the city and a vacation home for many families in Istanbul, offering interesting island architecture and horse-drawn carriage rides through its tree-lined streets. — KG

Built in the mid-19th century, the Dolmabahçe Palace was commissioned by Sultan Abdülmecid and was the first European-style palace in Istanbul

The interior of an entrance to Dolmabahçe Palace

Ruins on the island of Büyükada Homes on the island of Büyükada, a ferry ride away from Istanbul

Entrance to Istanbul’s famed Grand Bazaar

View through a corridor window in the Dolmabahçe Palace View from the shore of Büyükada

The wall of Constantinople, dating to the fifth century

Ceiling detail in the Dolmabahçe Palace

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One of two mysteriously placed Medusa heads in the Basilica Cistern, built by Justinian in the sixth century

Ruins outside the archeological museum in Istanbul

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Calendar June 1-4 Showtime Location: High Point Convention & Visitors' Bureau, High Point, North Carolina Contact: International Textile Market Association P.O. Box 1208, High Point, North Carolina, USA Tel: 1-336-885-6842 Fax: 336-885-8926 ITMA Showtime brings all segments of the home furnishings industry together, in one place, at one time for Showtime. This internationally acclaimed fabric market offers the most thorough fabric presentations in the western hemisphere, supporting timely decision-making in preparation for the April and October International Home Furnishings Market.

2-6 Furnex Egypt Cairo Exhibition & Convention Centre Location: Nasr Road Nasr City, Egypt Tel: 202 2527 1010 E-mail: info@expolink.org.eg Website: www.furnexegypt.com Furnex 2008 is an international show that features furniture in over 21,000 squaremeters of space in a modern venue. More than 200 Egyptian manufacturers will showcase their latest products as well as their production capabilities.

3-5 Hospitality Match Middle East Location: Park Hyatt Dubai Contact: Sipco Publications & Events 145 Main St. 3rd Floor Ossining, NY 19582 USA Tel: 1-914-923-0616 Fax: 1-914-923-0018 E-mail: michael@sipco.net Website: www.hospitalitymatch.com Hospitality Match (MATCH) is a series of targeted and exclusive invitation-only events that bring key decision makers to you, face-to-face for a weekend of serious business and exceptional networking events. At MATCH, you will meet with pre-qualified buyers of furnishings at the three-to five-star level, through prearranged one-on-one meetings.

8-10 The Hotel Show Dubai International Exhibition Centre Dubai, U.A.E. Contact: dmg world media Dubai Ltd Al Moosa Tower 2

9th Floor, Suite 901 Sheikh Zayed Rd. PO Box 33817, Dubai, UAE Tel: +971 (0)4 331 9688 E-mail: Maggie Moore – margaretmoore@dmgworldmedia.com Website: www.dmgdubai.com The Hotel Show is an essential showcase for hotel, leisure and related products, services and technologies.

9-11 NeoCon World's Trade Fair Location: The Merchandise Mart, Chicago, Illinois, USA Contact: Mark Falanga, senior vice president Tel: 1-312-527-7685 Fax: 1-312-379-6116 Website: www.neocon.com At NeoCon® World's Trade Fair, visitors will find thousands of innovative products and resources for corporate hospitality, healthcare, retail, government, institutional and residential interiors from more than 1,200 showrooms and exhibitors.

12-13 IFAI Advanced Textiles 08

28-August 1 Las Vegas Market

Location: Relexa Hotel Stuttgarter Hof Berlin Anhalter Straße 8-9, 10963 Berlin, Germany Contact: Jill Rutledge, IFAI director of events Tel: 1-651-225-6981 E-mail: jmrutledge@ifai.com Website: www.ifai.com IFAI will host a U.S.-European platform to present outstanding innovations in specialty fabric materials and applications. The symposium will unveil market-ready innovations and breakthrough solutions for major application areas, including from functional garments for lifestyle, active sports or professional use; health care and medical applications; architectural use and construction; and the application of advanced materials in the automotive and geotextiles sector.

World Market Center Las Vegas, Nevada Contact: World Market Center Las Vegas 495 S Grand Central Parkway Las Vegas, NV 89106 Tel: 702-599-9621 E-mail: info@lasvegasmarket.com Website: www.lasvegasmarket.com In July 2008, tens of thousands of attendees from more than 100 countries will gather in Las Vegas to gain access to more than 1,500 world-class manufacturers and resources. Las Vegas Market is an international home furnishings showcase that combines style, inspiration and productivity.

26-28 Intertextile Shanghai Home Textiles

16-19 HITEC 2008 Location: Austin Convention Center, Austin, Texas, USA Website: www.hftp.org/HITEC Tel: 1-512-249-5333 HITEC offers a unique combination of topnotch education and the world's largest hospitality technology exposition. Sessions are led by industry peers and experts, and the unparalleled expo showcases the latest industry products and services from over 300 companies. Combined with the intimate opportunities to connect with fellow professionals, HITEC has everything to enhance your career.

11-13 Shanghai Design Week Shanghai New International Expo Center Shanghai, China Contact: VNU Exhibitions Asia, Shanghai 3/F, Business Mansion, Shanghai Exhibition Center, No. 1333 Nanjing Road (W), Shanghai, 200040, P.R.C Tel: 86 21 6247 7668 E-mail: vnu@vnuexhibitions.com.cn Website: www.vnuea.com/designweek/china DWS Expo is the platform for high-level design & contract products and solutions presented to designers, developers and the sales agents in the field. DWS is connected to 2 events and 1 trade show in the same venue: Design Week Shanghai Conference, Sino International Real Estate Summit, and the DWS Expo.

July 17-19 Hospitality Match USA

11-13 18th Interior Lifestyle Location: Tokyo International Exhibition Center, Tokyo, Japan Contact: Mesago Messe Frankfurt Corp. Maekawa Kudan Bldg. 3F, 2-3-7 Kudankita, Chiyoda-ku Tokyo 102-0073, Japan Tel: 81 3 3262 8453 Fax: 81 3 3262 8442 E-mail: info@interior-lifestyle.com Website: www.interior-lifestyle.com Interior Design is the leading "design-oriented" trade fair for the Japanese interior market. Experts of the trade gather to nominate and discover the latest trends.

August

Location: The Langham, Huntington Hotel & Spa, Pasadena, California Contact: Sipco Publications & Events 145 Main St. 3rd Floor Ossining, NY 19582 Tel: 1-914-923-0616 Fax: 1-914-923-0018 E-mail: michael@sipco.net Website: www.hospitalitymatch.com Hospitality Match (MATCH) is a series of targeted and exclusive invitation-only events that bring key decision makers to you, face-to-face for a weekend of serious business and exceptional networking events. At MATCH, you will meet with pre-qualified buyers of furnishings at the three-to five-star level, through pre-arranged one-on-one meetings.

Location: Shanghai New International Expo Center, Shanghai, China Contact: Messe Frankfurt (HK) Ltd. 3506 China Resources Building, 26 Harbour Road, Wanchai, Hong Kong Tel: 852 2802 7728 Fax: 852 2596 8771 E-mail: textile@hongkong.messefrankfurt.com More than 800 exhibitors in product groups from bed linens, blankets, bedding, terry and toweling products, upholstery fabrics, textile wall covering, trade publications and other sectors will show at one of the world's largest home textiles fairs.

September 13-16 Decosit Brussels Location: NPO Brussels Exhibition Center, Brussels, Belgium Contact: NPO Brussels Exhibition Center Tel: 32 2 474 82 63 Fax: 32 2 474 83 97 E-mail: sales@bruexpo.be Website: www.brusselsexpo.be Decosit offers an extensive range of fabrics in the highest quality from around the globe.

13-16 Expofil Déco Brussels Expo Hall 12 Brussels, Belgium Contact: EXPOFIL 20, boulevard Eugène Deruelle 69432 Lyon - Cedex 3 – France

S u b s c r i p t i o n

Tel: 33 (0)4 26 99 00 E-mail: s.amice@expofil.com Website: www.expofil.com EXPOFIL Déco is a workshop dedicated to spinners and fiber producers presenting collections for upholstery, furnishing or home textiles. It will be held at the same place and time as Decosit Brussels.

13-16 Indigo Brussels Expo Brussels, Belgium Contact: Virginie Raluy Indigo Fashion Edition & Furnishing Edition 7, rue du Pasteur Wagner 75011 Paris - France Tel: +33 (0)1 70 38 70 10 Email: v.raluy@indigo-salon.com Indigo is a leading international exhibition, specializing in textile design and creation. With three editions per year, two for the fashion market and one for the furnishing market, Indigo inspires both exhibitors and visitors alike, offering the newest in trends.

14-21 Home Textiles Market Week Jacob K. Javits Convention Center New York City, New York Contact: George Little Management, LLC Ten Bank Street White Plains, NY Tel: 914-421-3200 Website: www.nyhometextilesmarketweek.com Home Textiles Market Week in New York is the pre-eminent semi-annual market for mid-to high-end home textiles, held concurrently with GLM's New York International Gift Fair® and the showrooms' New York Gift Week. New York Home Textiles Market Week offers buyers access to nearly 500 bed, bath, linen and home fashion vendors at the Jacob K. Javits Convention Center.

18-21 The New York International Carpet Show Location: 69th Regiment Armory, New York City, New York Website: www.nyics.com/ The metro area's only stand-alone trade show featuring top importers of handmade rugs. The show takes place during market week.

C o u p o n

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