Evteks '08 lo
5/5/08
3:32 PM
Page 1
NEW BEDDING
FRESH FACILITY
INNOVATIVE TEAM
Bezmez continues its growth with a new showroom to house a recently debuted boutique bedding collection
Ja-ge will vertically integrate production in its new 6,000 square-meter building in Bursa, Turkey
Marsteks’ husband and wife team has shifted the company’s market and diversified its colors
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The Official Publication of EVTEKS ‘08
Published by Sipco Publications Inc.
Printed in Turkey
May 21-25, 2008
Istanbul’s Water Woes Spur Ismen’s Factory Move to Çorlu Current Staff To Be Replaced with 400 New Employees by Kelley Granger
Top to bottom: Fatih Altunyurt, foreign commerce administrator and Ali Orhan, upholstery fabrics; Right: Esprit fabric features metallic and chenille yarns
ISTANBUL, Turkey — Upholstery fabric makers Istanbul Mensucat (Ismen) have announced that due to Istanbul’s lingering water scarcity issues, the company will be moving its factory operations from Istanbul to Çorlu and will have to replace its current production staff with a new workforce of 400 employees.
“[Ismen] will move out of here completely and will open up a showroom somewhere else,” said Ali Orhan of the upholstery fabrics division. “The showroom for retailers will be in Istanbul, and the mill will be in Çorlu.” There, Orhan said Ismen will have one of the most modern facilities with 75,000 square meters of open area
Brillant Home Introduces Domestic Ready-made Labels ‘Home Exclusive’ and ‘Baby Exclusive’ India Is Top Pick For Accessories by Kelley Granger ISTANBUL, Turkey — The Baydemirs behind the Brillant Home chain have created two new labels, Home Exclusive and Baby Exclusive, which will be shown at this year’s Evteks and also featured in the company’s stores. In August of 2007, Nilgün Baydemir had asked her sis-
ter, Nurgül, to partner with her on a project that would fulfill a specific need — ready-made collections that have a domestic focus. “I made this a decorationbased brand,” Baydemir said. “People can buy anything they need for this.” Home Exclusive features complementary products to help shoppers create stylish rooms, including items such as tables, lamps, pillows, bedding, mirrors and more. Bay-
L to R: Sisters Nurgül and Nilgün Baydemir
demir travels the world sourcing accessories for the line, which are then signed exclusively to the label. She said India has been one of the best product suppliers for Home Exclusive. “India is getting better and better,” Baydemir said. “They’re creating very different things at good prices — for example, handmade beaded pillows. In Turkey, handmade items are very expensive.” Baydemir, who has a oneyear-old daughter, was also inspired to create Baby Exclusive, a boutique line of baby products that includes cribs that can be finished in pure sateen or Swarovski crystals according to a customer’s requests. The line has a small factory with a team of 10 designers and product makers. Baydemir is hoping to (Continued on page 14)
and 28,000 square meters covered. Both production and dyeing will be done at the new site, which is 96 km from the present factory. Ismen is currently located along a row of other textile producers, namely industry heavyweight Aydin. The effects of a water shortage could be distressing to the entire area, curbing production and diminishing jobs if factories move to new loca(Continued on page 12)
Dicitex Décor Grows 30 Percent Curtain, Drapery and Upholstery Divisions Expand by S. Vishwanath MUMBAI, India — Dicitex Décor has reported a steady yearly growth of 30 percent for its curtain, drapery and upholstery divisions and is positioning itself to maintain its stance among the world’s top textile mills as the domestic market booms. “Dicitex Décor is a young company and we have chosen to invest in technology and continuously plough profits back into business, [which] has made us the third largest weaving mill in the world,” said Sanjay Arora, the managing director of the drapery division. “The speed with which Dicitex Décor and the drapery division have grown is extremely satisfying. We have consistently grown without a pause and the curtain and
drapery division, as well as upholstery, has been constantly growing over 30 percent year on year.” Perhaps such growth is due to the continually evolving products that Dicitex provides to customers — and the company said that this year’s Evteks will be a major medium for presenting the latest offerings.
Sanjay Arora, managing director of the drapery division
“Evteks 2008 is an important forum for us and this year’s collections consist of new articles like 20 new organza patterns, plains, semi-transparent sheers, Fil Coupe sheers, sheers with leno effect, velvet applique laser cut designs and a few others,” Arora said. The company’s drapery division started with two embroidery machines in 2001 and now has 129 with a (Continued on page 13)