Fabrics & Furnishings - Autumn 2013 Issue by Fabrics & Furnishings International

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Volume 23, Number 4

Autumn 2013

The Global Home & Contract Furnishings Newspaper

Indonesian Wholesalers Rack Up 15-20 Percent Increase in 2013, Hotel Business Strong, Middle Class Drives Residential Sales Tourism Buoys Furnishings Fabrics Market in Southeast Asia, Including Malaysia, Singapore by Vishwanath.S

AKARTA, Indonesia — The Southeast Asia’s biggest economy has been ‘quietly’ growing around 6.5 percent a year and residential demand in the past four years has been growing around by six to seven percent annually.

Fabric wholesalers are having a ‘field day’ with the business according to those surveyed by Fabrics & Furnishings International. Fabric sales are being driven by a burgeoning middle class, and an increased focus on both domestic and inbound tourism. Indonesia is one of the most exciting hotel

markets in the world today due to the influx of budget airlines in Asia and within Indonesia. This has increased affordability of air travel. Santika Indonesia Hotels and Resorts with 57 hotels is seeing demand for rooms due to the inflow of business people. It is adding 53 hotels and is targeting

to reach 100 hotels in the coming two years. The Best Western International chain is on track to open 25 new hotels in the next three years. The list is endless. (continued on page 22)

Vikesh Nanwani and Sohan Nanwani Amardeep Interior Collections

Brazil’s Donatelli, Beraldin, Artefacto Lead South American Fabric Importers Brazilian Economy Slowing but these importers still do major business. Sipco News Network

AO PAULO, Brazil — The Brazilian economy is growing at a 2.5 percent growth rate this year following a one percent increase in 2012 in sharp contrast to greater growth in previous years. Inflation is also heating up in Brazil to about six percent but this has not slowed down

the activities of important Brazilian fabric importers. Major decorative fabric wholesalers, namely Donatelli and Beraldin and upholstery king Artefacto are still expanding their businesses by focusing on the higher end of the market. These three companies prefer to bypass Chinese goods for the mass market according

to those interviewed by Fabrics & Furnishings International. The weakening Real however, has meant that prices for these imported goods are going up. The Brazilian currency has dropped 2.5 per US dollar in January, 2013 to 2.16 in the third quarter according to statistics provided by the Central Bank of Brazil. F&FI

Valdese Weavers Announces Major Capital Investment Campaign As Sales Exceed Pre-Recession Levels Sipco News Network

V Michael Shelton

ALDESE, North Carolina — Valdese Weavers upholstery fabric sales have returned to approximately pre recession levels of $150 million and now promise to go even higher, according to Michael Shelton, CEO and president.

The company has five divisions today: Valdese Weavers, Home Fabrics, Valdese Weavers Contract, Valdese International Products (VIP) and Circa 1801. All divisions produce products adhering to a mass customization concept, which represents a maximum (continued on page 11)

Roberto and Antonio Carlos Donatelli

Valeria and Zeco Beraldin

Donatelli Expects Sales Boost with Opening of 11th Store in Sao Paulo, Brazil • p.8

Emporio Beraldin Seeks High End Brazilian Market • p.10

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F&FI L E T T E R S The Global Home & Contract Furnishings Newspaper

Meet Lead2Design’s Ian and Elaine Heunis Sipco News Network

520 West Avenue, Suite 701, Miami Beach, FL 33139 USA Website: www.fabricsandfurnishings.com Telephone 001.917.251.9922 | ISSN: 1523-7303

ORAL SPRINGS, Florida — Ian and Elaine Heunis have logged 38 years of marriage, the last three and a half years as principals of Lead2Design. Lead2Design is a cord and trimming distributor/ importer for the furniture manufacturer and wholesale fabric trade. Ian says that “reorders are strong and new programs are building in the pipeline.” He sells product from China, India, Spain, Turkey and India and was recently spotted during Proposte in the lobby of the Grand Hotel. Heunis was previously president of Castellano Beltrame USA. He and Elaine are originally from South Africa but now make Florida their home.

Table of Contents

U.K. | Geoff Fisher Belgium | Jan Hoffman USA | Marc Weinreich

F&FI Autumn 2013 | Vol. 23, No. 4 Wearbest’s Bella-Dura® Brand Names Lobel VP Marketing. . . . . . . . . . . . . . . . . . . . . . 6 Kucukcalik’s Egyptian Plant Grows Rapidly. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Donatelli Expects Sales Boost With Opening of 11th Store in Sao Paulo, Brazil . . . . . . . . . 8 Emporio Beraldin Seeks High End Brazilian Market. . . . . . . . . . . . . . . . . . . . . . . . . . 10 Klaus Holz Takes Over As Trevira CEO from Robert Gregan. . . . . . . . . . . . . . . . . . . . . 10 Why Made in USA is Ringing Cash Registers Again . . . . . . . . . . . . . . . . . . . . . . . . . . 12 Oussoren, Velvet Piecegoods Guru, Chen Launch The VelvetLab®. . . . . . . . . . . . . . . . 16 Contract Powerhouse Crypton Builds Home Fabrics Business . . . . . . . . . . . . . . . . . . . 22 Hellwig Joins Dorell Fabrics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22 Larry Liebenow Passes, 69. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27 Skai Makes Outdoor Fabric Inroads With Cool Technology . . . . . . . . . . . . . . . . . . . . . 27 Local Relationships Key to Successful Furniture Design. . . . . . . . . . . . . . . . . . . . . . . . 28 Sunbrella Targets Contract Upholstery . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30 Adesal, Argentina’s Boutique Mill, Logs 10th Year at Showtime USA. . . . . . . . . . . . . . . 30 A Combined Bentex, Se7en Find Increased Sales, New Markets. . . . . . . . . . . . . . . . . . 31 Enduratex Brings Textile Look to Contract Vinyl With New Topcoat. . . . . . . . . . . . . . . . 32 Haidee Kramer Opens Dreamweaver Studios. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32 Brazil’s Artefacto Buys Huge Quantity of Upholstery Fabric. . . . . . . . . . . . . . . . . . . . . 32 Agnetta Says Italian Mills Face Tough Future Without New Fabric Export Markets . . . . . . 33 Arti Bhandari Mehta Opens 11th Artéé Fabrics & Home Outlet . . . . . . . . . . . . . . . . . . 33

Contract/HospitalityNews Dash Art Group Unveils Updated D&D Collections. . . . . . . . . . . . . . . . . . . . . . . . . . . Kravet/Oceania Cruise Collection Hits The Deck Running . . . . . . . . . . . . . . . . . . . . . .

Global Marketplace

Hisar Finds New Life as Converter in Shaoxing, China . . . . . . . . . . . . . . . . . . . . . . . . Boyteks Buys Warp Knitter for New Upholstery Collection . . . . . . . . . . . . . . . . . . . . . JF Fabrics Gets Exclusive Wes Mancini Rug Deal. . . . . . . . . . . . . . . . . . . . . . . . . . . . Cenk Tuzcu Makes New Life at Carina . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

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DESIGN Color, Contour & Concept. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18-19

Departments

Photo Gallery - Showtime . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Photo Gallery - Evteks. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Calendar. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Advertiser Index. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

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EDITORIAL & PUBLISHING

EDITOR & PUBLISHER USA, EUROPE & CHINA Eric Schneider Tel: 001.917.251.9922 E-Mail: eric@sipco.net

ART DIRECTOR Roxanne Clapp Tel: 001.813.991.1860 E-Mail: rox@sipco.net

ADVERTISING SALES

TURKEY INDIA ITALY, GERMANY, SPAIN, FRANCE Sevim Keskinci Rekha V. Isa Hofmann Tel: 90.532.236.25.24 Tel: 91.80.26685821 Tel: +49 611.890.59640 Fax: 90.216.390.20.27 Cell: 91.93.42821379 Fax: +49 611.87086 Email: skeskinci@gmail.com Email: info@ihofmann.com Fax: 91.80.26684670 Email: s_wishwanath@hotmail.com

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Keeton Pops Question; Answer is Yes! Rachid Bennis also says ‘yes’ Vintage road warrior and South American market expert Johnny Keeton pops the question to Darlene Caldaronello. They are old sweethearts. They were dating 32 years ago and are just getting back together but on a permanent basis this time. He Just got back from Mexico, Bogota and Sao Paulo and the travelling pair plan to be married in San Marcos, Texas October 26th. They will both live in New York. Darlene is a stewardess for Delta Airlines. Go Johnny go! Meanwhile, Johnny Keeton Studios has appointed Rachid Bennis as the Kasmir Collection agent in Casablanca, Morocco. The two were captured on camera celebrating at W Hotel Union Square. Bennis is a veteran fabric retailer and agent with shops in Casablanca.

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Wearbest’s Bella-Dura® Brand Names Lobel VP Marketing Sipco News Network

EW YORK, New York — Wearbest Mills has named Susan Lobel vice president, marketing and brand development for Bella-Dura® fabrics. Lobel’s goal is to build brand awareness for Bell-Dura with designers, according to Irwin Gasner, principal of Wearbest Mills. She began her career as a window stylist and design

editor and then moved on to become Promotion Manager for Architectural Digest then Director of Marketing for Interior Design magazine. For the past eight years she has been a consultant to high-profile design clients, including most recently, the luxury carpet manufacturer Tai Ping. “The brand (Bella-Dura) has an impressive tale to tell,” Lobel said. “Now it’s simply about

further educating designers about its technical advantages, certified Green story, and versatility for multiple applications.” Bella Dura is a division of Wearbest, a 70 year old, fourthgeneration, family-owned textile mill. Bella-Dura fabrics are said to exceed 1,500 hours light fastness (UV stability), 50,000 double-rubs minimum, is stain & microbial resistant, bleach cleanable and 100% recyclable.

This proprietary technology has received numerous accolades including the MBDC Silver certification in 2011, the company said. All Bella-Dura fabrics are made in the USA and the company said it is committed to keeping a robust New Jersey manufacturing base that produces safe, sustainable products. F&FI Susan Lobel

Kucukcalik’s Egyptian Plant Grows Rapidly Yarn Forward Curtain Maker Exports Sipco News Network

STANBUL, Turkey — Kucukcalik, one of the largest curtain fabric weavers in the world has developed a new business in The Tenth of Ramadan section of Cairo, Egypt with export sales of $60 million expected this year according to Yilmaz Kucukcalik, principal of this family business. The business is set up in a duty free zone. Kucukcalik sells to distributors worldwide from its Egyptian factory in all price categories, including working with top editors. “We need to have volume in order to maintain correct product development. Without volume, we cannot develop top end products. (continued on page 10)

Yilmaz Kucukcalik, managing director and principal of Kucukcalik

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Donatelli Expects Sales Boost With Opening of 11th Store in Sao Paulo, Brazil Joins Decorating Trade on Famous Street for Architects, Designers Sipco News Network

AO PAULO, Brazil — Donatelli Tecidos, one of the largest fabric wholesalers in South America with headquarters on Avenida São Gabriel here, will open its 11th shop in September on Alameda Gabriel Monteiro da Silva, a street where all the

best decoration shops have a branch geared to the architects and customers that are used to shopping this decorating corridor. The 11th branch of Donatelli comes at a time when sales in Brazil are flat but management expects the new branch to give its business a boost with the opening. The current economic growth rate in Brazil is only one percent according to the latest figures. In the new store, Donatelli plans to sell a special collection of its top end fabric lines which the company has been selling for more than 65 years as a successful family business. The shop will cover approximately 250 meters square of showroom featuring a new concept to make it easier to choose and visualize

the articles, according to the owners. C o u s i n s Roberto Donatelli Vani and Antonio Carlos Donatelli Barbosa are partners and both manage Donatelli. The commercial board is headed by Denise Vani (Roberto’s wife) and Deny Suardi Barbosa, (Antônio Carlos’ son). Denise and Deny are part of the family’s new Denise Vani and Deny Suardi Barbosa with friend Juan Climent of Alhambra (left) generation. Denise and Deny both think the “longtime success of Donatelli is due to the constant renewing, the attention to the market needs and the respect to the customers.” Donatello Sao Gabriel began in 1965 in São Paulo following a family tradition which started in 1943, when family members of Italian origin opened their first business in Brazil, a curtain fabrics and hardware store. Since 1965, Donatelli has evolved and is growing its share of the decoration business in Brazil. Starting in the 1990’s Donatelli began to import fabrics from Europe, the USA and India. The original stores in São Paulo, Porto Alegre and Rio de Janeiro came early. This was followed by a space for design professionals in all of the main Brazilian States. Today there are stores in Curitiba, Florianopolis, Belo Horizante, Salvador, Brasilia, Goiana, Porto Allegre, two locations in Rio Janeiro and an outlet in Cotia, in Grand São Paulo. Donatelli relies on 70 resellers which distribute Donatelli products in 800 cities. “In all of our shops we offer high end quality products and the basic ones, that our traditional customers have been finding in our company for more than 65 years without losing the quality; Quality is our aim. That is why we are always visiting expositions in different countries to find new designs at competitive prices,” Denise said. Fabrics & Furnishings International caught up with Denise and Denys at Proposte this year. “We are not sure about our going to MoOD, because of our timetable. We are very busy with the new shop, and by that time we still have a traditional brunch in São Paulo to show the new collection,” Denise told F&FI. All interiors from Donatelli Showroom

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Emporio Beraldin Seeks High End Brazilian Market Sipco News Network

AO PAULO, Brazil — With the launch of its new collection, Emporio Beraldin finds it is having a good business year in 2013 according to Zeco Beraldin, principal. A new corporate line for hotels and an accessories line to be sold through e-commerce is also planned this year. The major high end fabrics

wholesaler is also seeking new distributors worldwide for its collections Brothers Zeco and Ari Beraldin began doing business in 1981 but opened the doors of Emporio Beraldin in 1994, “offering 100% natural products, concerned with sustainability, comfort and wellbeing of our customers,” Zeco said. Unfortunately, Ari passed away two years later leaving brother Zeco to soldier on in the business.

From the start, Empório Beraldin focused on the luxury market of fabrics, wall coverings, rugs, furniture and accessories. The company emphasizes craftsmanship and partnering with social projects and communities of artisans. Today, Beraldin’s business approach favors choosing natural and organic raw materials from production to the finishing details. All products feature special treatments and handmade use

Zeco and Valeria Beraldin of leather, horn, bone, palm and parchment. Even the skins of fish are part of the collection. The company has two showrooms, one in Sao Paulo and one in Rio de Janeiro plus 30 shops in other stores around Brazil Beraldin’s wife, the architect Valéria Beraldin supervises all of the products and presentations. Empório Beraldin exports its

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Kucukcalik’s Egyptian Plant Grows Rapidly The business depends on the local Egyptian and Turkish market for 30-40 percent of its business and the rest of Kucukcalik’s products are exported. “We started up from nothing in 2006 and now have 1,400 workers in Cairo. The Cairo based Kucukcalik manufactures its own polyester yarn and weaves mostly voile fabrics with dyeing, finishing and cut and sew. It sells finished curtain sets form the Cairo based factory worldwide. “In three more years, we expect to generate sales of $100 million from that plant. Our business in turkey is stable and we are focused on more value added higher end products from Turkey. We have a Turkish team running the Egyptian business. All middle management is Turkish. F&FI

products to several countries and imports high end brands in the national market like Z+R, Designers Guild, Rubelli and Sahco. Donghia is the exclusive agent for the Beraldin fabric collection in the USA. The latest collections featured by Donghia are preshrunk and receive anti-stain, antimicrobial protection. F&FI

Klaus Holz Takes Over As Trevira CEO from Robert Gregan Sipco News Network

OBINGEN, Germany — Klaus Holz will replace Robert Gregan as CEO Trevira Gmbh on July 1. Gregan, who was associated with Trevira as CEO for a two year contract following consultancy support during the takeover process, will leave Trevira on completion of his contract June 30 and revert to his consulting work at his own request and for personal reasons. Holz has been part of the Trevira leadership team for over 10 years and held key positions including most recently Co-MD along with Gregan. Under Gregan’s reign, a series of comprehensive restructuring and strategic projects including reducing the number of Trevira sites have been completed success-

fully, the company said. The two strategic business units Staple SBU at Bobingen under the leadership of Hartmann Huth and Filament SBU at Guben under the leadership of Edo Lieven have been created with a clear focus on individual SBUs. Klaus Holz. © photo: Trevira GmbH Trevira GmbH is a European manufacturer of high value branded polyester fibers and filament yarns for the home textiles, automotive and apparel industries and for hygiene and technical applications. A workforce of around 1140 is employed at two production sites and a sales center in Germany, supported by an international marketing and sales organisation. The company achieved turnover of some 232 million euros in 2012. Company headquarters are in Bobingen, near Augsburg.

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Trevira is a subsidiary of Trevira Holdings GmbH, a joint venture by Indorama Ventures PCL and Sinterama. F&FI

Klaus Holz

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Valdese Weavers Announces Major Capital Investment Campaign As Sales Exceed Pre-Recession Levels

New loom installed at Valdese

Michael Shelton

value added element to the fabrics delivered to their customers, according to Shelton. “We feel that we are making significant investments in our business, and our future, to enhance our leadership position in the textile industry as a technically advanced enterprise ,” Shelton said. Here’s a company which bought more looms, jacquard heads, yarn dying capability and finishing with the 2007 bankruptcy auction purchase of Home fabrics, Circa 1801 and Mastercraft Contract, the business units of Joan Fabrics. Today, Valdese Weavers is the largest home fabrics mill in the USA with a totally vertical operation, yarn forward. “We

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choose to purchase yarn instead of spinning it ourselves. We want to remain flexible to utilize yarns to create qualities of fabric that represent current fashion, and are desired by our customers,” Shelton explains. Every day of his life Mike Shelton thinks about being competitive while delivering profitability through the mass customization concept utilized by Valdese Weavers. As much as 75 percent of the company’s sales are in customized products today. “We aspire to develop and sell our customers products which fit their specific needs, as opposed to selling the same product to everyone,” he explains. While other textile companies have faltered and disappeared in the USA and elsewhere in the world, Valdese Weavers is moving ahead in the custom upholstery arena. Shelton is a 25 year man at Valdese Weavers. He encourages Valdese Weavers management to spend its time tweaking its one million square feet of manufacturing and office

space and fine tuning its mass customization concept. The company has an archive of 200,000 designs using a minimum of loom set-ups. The company has now taken 2,500 examples of its latest and best selling products into a ‘virtual sample bag’ which helps the customer to merchandise their products. The virtual sample bag uses proprietary software and is designed for the technically savvy customer, Shelton says. Valdese Weavers hopes to enhance the efficiency of the buying process with this system. “Sample costs burden all points of the supply chain in the entire industry,” Shelton says. “I think we are with our virtual sample bag and sampling techniques, on the leading edge of evolving the buy/sell relationship with our customers.” Valdese can produce a custom product with a minimum order quantity of one piece. It can cone dye discrete quantities of yarn to make as little as 50 yards of a custom product. The company recently overhauled existing looms, but also purchased 30 new high speed Dornier looms.” Each of the new looms are far more productive than the looms replaced,” he says. “Valdese Weavers can fill orders with one piece minimums. The customer can be involved in its creation from start to finish in a collaborative effort in order to achieve customization. Today, the game is all about highly diverse styling with short runs, yet with the capability to generate volume production runs if needed. That’s what our customer wants, and what we feel Valdese Weavers delivers.” F&FI

New Valdese dyelab

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Breakfast at SHOWTIME

For those of you who missed it, here’s an overview of the special panel at Showtime June 3: Mills, MD. Baltimore,

Moderator: Eric Schneider Fabrics & Furnishings International Jan Jessup Director of Merchandising: Calico Bob McKinnon Keystone Weaving Mills, Inc. Claudine Simone Henredon Furniture Rocco Simone Sunbury Textile Mills Darren Fradin Rockland Mills, Inc. Eric Schneider: For about a dozen years the Chinese have dominated the textile industry and buyers have gone to China in droves. We see evidence of that changing. I’d like to introduce our panel. Darren Fradin has had extensive experience in the fabrics industry with Anju Woodridge and Covington and was also involved in the early stages of product development in China. He also worked at Sunbury Mills and is currently Vice President of sales and marketing for Rockland

Next, Rocco Simone, spent the bulk of his years at Sunbury, where he became a principal, V.P. sales and marketing and most recently specialist of product development. He started his career with 3M in 1968. Apparently somebody in the family was listening because Claudine Simone, his daughter, became Director of Merchandising for Henredon Industries, the top end furniture maker after spending time at Sunbury and Kravet Fabrics Corp. Bob McKinnon spent twenty three years as President of Valdese Weavers Inc., taking it from $4 million in sales to over $100 million in sales and eventually became CEO of CFI industries which owned Century Furniture and Valdese at that time. Now he’s a consultant trying to do a repeat with Keystone Mills. Jan Jessup has spent her whole career in merchandising and purchasing in fabrics and home furnishings. She did such a good job at Calico, the custom fabric specialist retail chain that she’s now Director of Merchandising. She’s responsible for purchasing product. What is Henredon doing in respect to U.S. suppliers?

Claudine: About eight years ago, there was this big kick to go to China and Henredon was put in that mix as well. Luckily from my experience at Kravet as Purchasing Manager, I had dealt with China on a direct basis and not through converters. I realized that we had a 16 week lead time with Chinese goods and a great price point; but there’s a lot more to product than price point. While everybody said, ‘okay turn your line over to China and substitute everything, I talked to our team and said let’s hold back on this because it’s going to end up coming back to the U.S. You really need a mix of product and price point, but ultimately the matter of price point, delivery, consistency, customer service, quality and innovation, is really here in the USA and not in China. Eric: Rocco, during the last recession when everybody was closing up their mills, Sunbury went out and got serious about this business. What are some of the things you did to make sure that you’re viable as a supplier? Rocco: Basically what we have to do is realize that if you’re a commodity manufacturer you don’t belong in the United States any more. So you have to look at the better end of the market and

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that’s one of the things we did. We also concentrated not only on our regular product but also with our contract product; definitely with Sunbrella®. It has really been very fruitful since then. Why is the USA becoming more important today–our economic recovery is one reason. The USA Housing comeback and housing starts; our superior quality and timely delivery–as Claudine has said, and we’re closing the gap as well. The disparity between pricing in the USA and China is closing. The cost of labor for the Chinese worker has increased from 15 to 20 percent over the last four years. The yen has also taken a sharp rise. Those two factors along with the upper end American consumer and even the upper end Chinese consumer are both looking for made in America. I believe we have to look at generations and use it as a marking tool. Generationwise, 25-35--that’s not Sunbury’s target audience. Your generation X, your 35-50 age group, that’s where you have more disposable income. Quality matters to this age group. It’s also my age group-the Baby Boomers. We connect the dots. We know that if you buy in the USA it means jobs in the USA. It also means that our 401K is going to go up because if there are more jobs there will be more stocks and if there’s more stocks being bought then the stocks go up.

If we wait for government intervention here’s what’s going to happen: you’re never going to see legislation from our government to impact our industry so you have to do it yourself. There’s a quote by Henry Ford, which says, ‘any man who thinks he can be happy and prosperous by letting the government take care of him, better take a closer look at the American idiot.’ Eric: Jan, you recently became Director of Merchandising with Calico and you always had a history buying American product. Has that changed any going forward? Jan: I think that the last five years have proven to the American customer, our customer, how important it is to have a healthy manufacturing industry in the USA. I think that’s been a lesson taught the hard way to many people who may have had a cavalier attitude about that previously. I think it’s especially important to have a healthy American textile industry because for us, Calico is really all about relationships and it’s not only the relationships with customers that we establish and nurture but it’s also the relationships with vendors that are so critical. That has always been extremely important to me and the way that vendors will do back flips to make

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things happen for us when it’s necessary. We often have fabric traumas where we will suddenly have a whole catalog’s worth of fabrics for photo shoots and things that are planned that are happening in three weeks and suddenly some fabric has not come through that we had counted on. Then Darren Fradin, we have vendors in this room who have delivered things to us in a week, in ten days, and who have made it possible for us to do what needs to be done. We couldn’t have gotten product like that from a mill 10,000 miles away. So that’s something we really appreciate and count on and I’d also like to give a shout out to a lot of the textile sales representatives because they are the ones who run interference at the mill and are able to finesse their systems and make things possible that seem impossible. Eric: Darren, Roc-lon® is one of the few branded products in our industry. What is your experience in exporting to the rest of the world? Darren: We sell to over 90 countries around the world right now including China. In fact, our business in China is one of the strongest growing markets that we have. I think no matter what country you’re in, it all boils down to service, quality and consistency. It’s the same thing here. By service I mean that if a customer reaches out to us and says ‘Hey look, we’d like you to make a presentation at our sales meeting. We’d like some marketing materials. We have a problem.’ We’re on an airplane and we’re out there the next day. By quality, I’m not just talking about manufacturing a product that’s free from defects, it’s also the quality of the components that go into that product. You won’t find that a lot in off shore manufacturers. Talking about China specifically, the first time I ever went there was in 1997.

Autumn 2013

Jan Jessup, Bob McKinnon, Claudine Simone and Rocco Simone I was walking in Shanghai and there was an Yves Saint Laurent shop and right in front of the shop was a guy with a blanket selling knock off Saint Laurent shirts. I said to my agent, why doesn’t the shop owner come out and beat that guy with a stick? My agent said: because the people that want something that’s a real quality item are going to walk right into that store and buy the real thing. They’re going to leave the tag and the label hanging on the shirt so that when they’re walking down the street people will see it. The guy in front of that store is basically doing free advertising for them. People who recognize quality, if you have a brand name out there and you produce a quality item–people are going to recognize that and come back. That’s pretty much where consistency comes in as well. You get to be 182 years old in this business like Rockland by having consistency. Month after month, order after order, your customers have to know that they’re getting the same quality product as the last order and anybody in this room that’s done business with China knows that’s a big problem. Bob: Let me tell you what’s up here and what’s in the heart. I went to China first in 1982, and it was lots of bicycles. I went again in 1985 and saw bicycles again but this time they had lawn mower engines on them. They were running around and there were still millions of them, and then motor bikes, then old U.S. cars and now BMW’s and Mercedes. So things have changed a lot in China and the economy there is creating a country that is the most

capitalistic communist country in the world. Once somebody enjoys the fruits of their labor; they’re going to require more. The wage rates in China and other Asian countries are going up significantly. They are developing a middle class like they have not had in the past. That is having an impact on the pricing of goods coming back. You go back to the early 90’s and the price of a barrel of oil was twenty dollars. Today the price of oil is about $95. Thus, the cost of manufacturing there, the cost of getting goods here has gone up significantly. In the meantime, I won’t even talk about government because I have told Mr. Obama what I think about that in a one on one meeting with him. Rocco, you’re right, government is not going to make a difference. What is going to make a difference is us. You look at the success stories over the last 30 or 40 years and not to toot my own horn but to toot the horn of Sunbury. Sunbury has done a marvelous job in working its way through this maze of problems and everything that has occurred. Now, I’m involved with Keystone. This is really a treat and provides an inspiration to me. There are opportunities out there. But what we are trying to do is not rely upon government. You can’t just say that American quality is better; you can’t just say all the good things and then go about your business the way you normally do. But you have to provide the customer with what they want when they want it; how they want it, and most importantly, you have to exceed their expectations. I promise you that when you exceed a customer’s expectations, (continued on next page)

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Why Made in USA is Ringing Cash Registers Again you’re going to be in line to get that business the next time they’re out there. I think those are things that we try to do; no excuses. I tell Sloan Caplan, (the president of Keystone) you have to develop a culture in your business that is going to meet and exceed the expectations of the people that we’re trying to sell to. We had these guys up at the mill this past April. I think they walked in but they were amply pleased and surprised that there was a domestic source that was willing to turn and do the things they needed. That’s what it takes. You’ve got to be on your game, every day, all the time. You’ve got to be excited about what you’re doing. If you’re a commodity producer, if you’re producing $2.95-$3.95 goods, you’re in trouble. But I have to tell you, about two months ago Rueben Lentz, (Keystone agent) and I were calling an account in New York and we had a conversation with the buyer and she said well, can you do this? I said no, I can’t do that because it was a down woven fabric that just wasn’t for us. I didn’t stop there. I said, what else do you have? You’ve got to always ask for the order too; you’ve got to be aggressive about going after it. If you don’t ask for it a lot of times they’re not going to tell you. So what did Rueben and I walk away with? We walked away with two opportunities with a third one to follow. We’ve got two bits of business coming from that right now. We’ve got another piece of

business that we’re working on and I am not down where the Chinese are but I’m within 30 to 50 cents of where they are. Sloan got tired of me preaching to him about we’ve got to do better on the yarn price; we’ve got to do better on the productivity; our efficiency has got to be better. You’ve got to earn your way into your customer. In the early days, when I was chairman of ITMA’s upholstery fabric board working with representatives of Sunbury, Craftex and Burlington, we were working against two things. One, we’ve got to get rid of these Chinese and two, we’ve got to fight this flame retardancy thing. We see where both of these issues are today. We thought that by simply imposing our thoughts and our wishes on people by saying that it’s made in America, they would have to buy from us. You have to earn your way into the game. If you don’t earn your way into the game, you’re not going to stay very long. Claudine: What Jan touched on I think is really important too. One, relationships but two, you have to supplement your line. I mean that’s a no brainer. There’s a certain price point that the U.S. domestically just can’t hit--probably $5.50 and under because all the vendors have been fantastic at trying to get quality at a lower price point. It is truly about what Jan said, about relationships and delivery now more than ever. Hendredon, Calico--I’m sure because of the economy, we aren’t able to stock a lot of yardage now. You need suppliers that can give you four to six week delivery or a quick turnaround. I think that’s why a lot of people are realizing why they went to China and now have a lot of problems. We all have great

converters that we deal with because we need to get some product from China. Even Henredon needs that $5.50 and below product to be competitive. Then you also have to have your silks and you have to have a wide variety that domestically we just can’t get. I think that people thought ‘Oh well I can just go overseas and not build those relationships.’ It’s still about the sales rep that comes in that door and you can say ‘come in any time and show me anything that you have.’ If that rep isn’t any good then that door isn’t open. So I think that it’s about the relationship and then definitely price point, quality and consistency. At the drop of the hat it’s important for suppliers to come and turnaround. We were just at Classical Elements (trim supplier) and went there within a day and they just had a huge set-up laid out for us where we could sit there for hours and pick out trims and help with color direction and you just can’t have those relationships with overseas vendors. I think people got away from relationships. You’ve got great US Mills like Keystone, American Silk, Valdese, Sunbury, Cone-these are all the people that we buy from, Glen Raven, JB Martin, Jacquards Inc. LA Mills, Marlatex, and a new mill called Oreal coming up now that has some fantastic product. I think a lot of it is making your own little niche. Some mills overlap. With Keystone, the product is just unbelievable. Whenever someone walks in I say I think they are growing cotton in their backyard because I do not know where they get the price point from! Keystone has its own unique look. When you look at it the first time you fall in love with it. So I think there’s a lot of innovation happening here that’s not happening overseas and that’s really what it’s all about; every season coming out with something new--a new yarn, or a new look. I think the mills that are successful today are the people that have been doing that for a long time and not copying other people. The people that are successful and still in business

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today have their own little niche of quality and yarns and the ability to do custom at the drop of a hat. I notice that Valdese and Sunbury think about a lot of things before they come out with anything new. They research it. They go around to Calico and Henredon and say do you think this velvet is a good quality? That’s really what you have to do now before just throwing something up against the wall to see if it’s successful. We as buyers are excited to work with you all because of relationships so I think we should use that both ways.

advantage of that edge because that is what makes the difference. I think the difference between products which sell well in the USA and products which are designed offshore but don’t sell well in the USA has to do with the quality of the design.

As I said, I don’t want to alienate any vendor because Henredon buys from a lot of people. You have fantastic converters for that lower price point. We have great converters that we deal with all the time like Regal and Merrimac. I think it’s important to have a well rounded line. You need to have a wide variety of products. You can’t get velvet from JB Martin because they can’t supply the whole world.

In the Audience: Gil Tavares, Vice President of Sales for Regal Fabrics: It’s been a concern to all of us especially if you take into accounts all of the effort, time and money we spend in maintaining these showrooms. You come down to Showtime and there are 44 exhibitors from China. It’s true what Bob and Rocco said; if you wait for the government to act you are going to end up extinct. it’s just a sad and unfortunate situation we are facing and I’m not sure how any of the other folks here feel but I’m glad you brought it up Eric.

Bob: The word I was searching for when I was talking was entitlement. I think we sat on this little plateau and felt that because we are in America and it’s made in America we were entitled to business and that’s not the case at all as we all know. I think fashion and an ability to turn are very important. Jan: I would just add that we’re always looking for great design, original design, things that are not me too product because there’s plenty of that on the market already. So that’s where I think American mills and converters with design studios in this country have an advantage. They can draw on the students coming out of the great America based design schools. That’s your gold mine; that’s your competitive edge over many other foreign mills because even some of the better European mills make things that sell really well in Germany but they’re not really colored or styled well to sell in the USA. So I would encourage you to invest and to really take

Eric: I heard some complaints about the Chinese exhibitors at Showtime. Does anybody care to comment on that? Am I the only one who has that impression?

Gil Tavares

Jason Carr, President of Softline: I feel that it’s disgusting that they have Chinese factories here to compete with us and hurt jobs in America. Why would you have our suppliers next door to us selling and educating our customer hurting our markets. I can appreciate quality and relationships but the fact is we (continued on page 16)

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as bold as your ideas ... as vivid as your imagination

www.richloomfabricsgroup.com

Summer 2013

richloom fabrics group / 261 fifth avenue / new york, NY 10016 / 212.685.5400 www.fabricsandfurnishings.com 15

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Oussoren, Velvet Piecegoods Guru, Chen Launch The VelvetLab® Sipco News Network

ELMOND, The Netherlands — Richard Oussoren and Nick Chen have become partners in a new venture under the name of The VelvetLab® in order to make finished textiles and upholstered furniture from velvet. Oussoren is the managing director of Raymakers Velvet here while Nick Chen is involved in other businesses in Taiwan. “VelvetLab’s initial collection will be made from Raymakers, Royal Dutch Velvets,” Oussoren says. It consists of velvet covered stools, throw pillows and cushions, low loungers and fashion bags. “The collection is specially developed for TheVelvetLab, and will not overlap with existing Raymakers ranges,” he adds. “In the future TheVelvetLab can also source velvets from other makers.”

Oussoren will continue as the principal of Raymakers since it is his main business. “From Raymakers, we see TheVelvetLab as a good promotion for velvets in general. VelvetLab is a slower turnover business than velvet piecegoods.” “I think we will need two years to get it into profits; that is why we only start in these three countries: Holland, Taiwan and UK. After the initial introduction, we intend to roll out the concept further in Europe and Asia and possibly in the US.” “It is a build up of awareness on the Web and also a process to build a retail/designer partner network. All profits we make will be re-invested in the marketing of the brand and the extension of the distribution to other countries. Nick and I do not have to generate income from TheVelvetLab since we both have our other businesses.

According to Oussoren, Nick’s family from his father’s side, own a private hospital and beauty clinic chain in Taiwan. Nick is running the beauty clinics out of Taiwan. His father also has started many years ago a wallpaper business , which is now the biggest wallpaper manufacturer in China; Uniwall. From his mother’s side, they are active in the textile business, mainly apparel. In addition to the velvet home textiles line, The VelvetLab has also developed a range of furniture, which can also be customized like the other products. The furniture (Miss Velvet chair, Miss Love chair and Velvet Chester sofa’s) have been introduced in Taiwan and will be introduced in Holland and the UK in September. “We also recently have started to build a network of retail partners in all three countries.” Oussoren

Richard Ourssen and Nick Chen remarks. The VelvetLab relies heavily on its website, thevelvetlab.com for business since it links the concept directly to the consumer

who will be able to customize their order using the site. F&FI

(Continued from Page 14)

Why Made in USA is Ringing Cash Registers Again don’t have healthy enough markets to survive. We need your leverage as professionals in the industry to tell the Showtime Board: why don’t you go out and get people in the home accessory business to come in. We don’t need the Chinese textile factories here. Why would you create competition here for the little men like us that are trying to survive? We need to survive here, why we don’t take back America but don’t hurt us all and push our Jason Carr margins down. Claudine: That’s a great point, because that’s where the relationship comes in. Because for Henredon we work hard with furniture brands with Culp and Regal and we didn’t even walk down that isle and you’ve got to have morals and ethics. It’s not even a thought to go down that hallway because we already do business with all of you and you do a fantastic job. You put a lot of hard work into quality and consistency

and you also look out for us. I think that’s where the relationship comes in as well. Darren: We talk a lot about the sense of entitlement. We’re U.S. based manufacturers and we think that everybody should buy from us because we’re U.S. based. But it does go a little bit beyond that. When I was talking about the quality of your components I would venture to say that every one of us in here is wearing a textile that contains formaldehyde. In the U.S. the government regulates formaldehyde so if you produce with more than 1,000 parts per million you have to have a sign in your factory that says ‘We are using chemicals that are known to cause cancer.’ In our factory, we produce well under that threshold. But a few years ago we decided to bring in about 18-20 of our competitors’ products that were used off shore. We tested them all and the only one that came in under that threshold was Rockland goods. We were the only U.S. manufacturer on that list and we were the only one that came in under that threshold. We had one that came in at twelve times higher than the limit that would require regulation in this country. So part of it is our responsibility to educate the customer and the end user as to why you should buy in the U.S. We’re regulated; every component that goes into our products that we make in the USA has to pass a test that our government has said. You go beyond this level and you’re going to have to set a warning or it’s going to be a dangerous product. How many stories

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have we heard about poison dog food or poison baby food coming from China or corrosive dry wall or toys with lead paint in it, the happy meal toys. Every month there’s a different story about why some of the offshore products dangerous. We don’t fall into that category, so are we a little bit more expensive? Yes, but in the long run there’s a secondary price to pay and I don’t think anyone’s safety is worth it. We have to educate the users as to why buying in the U.S.A. is better, not just a moral obligation but why it’s a better thing to do period. Bob: Maybe I can add a little hope here, the new term is ‘reshoring,’ meaning that it’s going from here to there. A study that I read about recently and I wish I could quote the name of the source but I have it and I can give it to you if you want it. This survey said that by the end of 2015 the playing field will be relatively level compared to where it has been over the last many, many years and that has to do with all the things that have been talked about today... Cost of transporting, the increase in wages in China and all the other things. China has to come to grips with some environmental issues that our industry has been faced with for many many years and other social issues regarding their people and they have to begin to learn to pay the piper and all of that is going to help level the playing field. Give me a level playing field and we will kick anyone’s butt and not because we are entitled but because that is just the way we are. F&FI

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Interior

fashion Autumn 2013

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COLOR Countour Concept

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Color, Countour & Concept By Jennifer Castoldi

September is the month full of European design shows. Ready in the lineup are Maison&Objet, MoOD, and the London Design Festival including 100% Design, Tent, Decorex, and Designjunction, just to name a few. Both on and off of the trade floor it is plain to see that vibrant colors, unique shapes, and stories beyond what meets the eye are key elements in today and tomorrow’s successful designs.

Designjunction

Maison&Objet (©La Forge)

Obeetee

Jan Kath Design

The splotchy look observed on rugs is not limited to one style: It can be… as if a chemical wash has leaked all over an ancient rug. It can be… a stylized exaggeration of spilled milk or a mishap with a bottle of bleach. It can be… a blur of unidentifiable patterns. It can be… a colorful flurry of snowflakelike medallions spread across the floor.

Timorous Beasties

Essenza

ON-TREND FLORAL TIDBITS: • Large Scale • Photo Realistic • Digitally Printed • Blurred Lines • Hand Painted • Bright and Bold Colorways • Half Colored / Half Black and White www.fabricsandfurnishings.com

• Folkloric Prints, Embroideries, and Motifs • Sketches Combined with Watercolors • Blown Up Oil Painting Detailing • Collage Effects • Animals amidst Botanicals

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Lutron

Morag Macpherson Textiles

Moroso

Macpherson’s Spearhead print for wallpaper, cushions, and fabric and Lutron’s window treatments are fine showpieces demonstrating the bright and vibrant chevron patterns available on the market to liven up any interior.

Biknit by Patricia Urquiola for Moroso

Float by Karim Rashid

Are we returning to the Stone Age? Would Fred Flintstone win ‘interior of the year’? One of the latest upholstery trends may suggest just that! Are designers thinking, “yabba dabba doo!”?

Gaga & Design

These aesthetics exemplify weaving and looping techniques found in the latest home furnishings. This method is discovered to be a fond choice for products which can be positioned in or outdoors using wood, rattan, plastic, steel, cording, and even upholstery. Teddy Bear Sofa by Mikolaj Wierszyllowski for Noti

COLOR

Countour Concept Autumn 2013

Jennifer Castoldi is the CEO and Chief Creative Director of Trendease International. Since 2004, Trendease has been providing cutting-edge and competitive design information to readers spanning over 170 countries. Trendease is an influential resource reporting on global trends and key international design events. Hundreds of images and forward-thinking articles are presented on www.Trendease.com each month, additionally videos and podcasts are available on www.Trendease.TV.

Jennifer Castoldi, Trendease

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F FI NE W S (Continued from Front Cover)

Indonesian Wholesalers Rack Up 15-20 Percent Increase in 2013, Hotel, Residential Business Buoys Furnishings Fabrics Market in Southeast Asia, Including Malaysia, Singapore The boost in domestic travel as well as international tourism has created additional demand for new hotels. This has a direct impact on sales of all home furnishings and décorative fabrics. According to a study done by HVS Global Hospitality Services, Singapore has a five percent compounded annual growth rate. Domestic and international visitor arrivals by the year 2022 will bring an additional 100,000 guestrooms. That translates to an estimated 700 to 800 hotels to be built in the next decade, creating tremendous opportunities for both domestic and international hotel management groups. According to sources, in Bali island alone 60 new hotel projects are currently under construction. Five star hotels are making up 37.7 percent; four-star hotel rooms comprised 31.3percent, while three-star hotels made up 31percent. “Since the last three years, our business is driven by new residential projects, existing high-end homes decoration and

booming hotel projects”, said Vikesh Nanwani and his brother Sohan principals of Amardeep Interior Collections, Jakarta. Sohan will soon finish his Masters Degree in Economics in the United Kingdom. He recently joined the family business and his main focus is to increase market share further, he expressed. “Contract business in upholstery, curtains and outdoor fabrics are in good demand though profit margins are more attractive in the residential segment,” commented Vikesh. Amardeep Interior Collections observes that Sunbrella® collections especially for outdoor is ruling the market and Amardeep has developed its own line of product with Sunbrella designers which suits local trends. Vikesh also said that plains, solids in textures and damasks continue to rule while silk demand is limited to very high end homes only. New hotels in Jakarta, Bali and other cities are adding up. Two and three star hotels prefer low-end fabrics whose demand

is met by local Indonesian fabric manufacturers while four and five star hotels prefer imported fabrics from EU, Turkey and other Asian sources, observes Vikesh. The company also supplies fabrics to 300 retailers in the Indonesian market. “In the past f four years we have added 30 retailers in Singapore and 50 in Malaysia but the business in Singapore is more architect/Interior designer driven and we promote our collections through them”, said Vikesh. Echoing similar observations, Home Décor, a 21 year old retailer is preparing an expansion of retail space and modernization of the main showroom. “Our humble beginning with a 150 square meter showroom now measures 2,400 square meters and we will add another 1400 meters in two phases but the first addition of 600 will be completed in 2014 and we will add 1000 meters quickly”, said Vishnu and Kamalesh brothers, partners, Home Décor. Home Décor is a leading retailer and derives 70% business from residential decoration and 30%

Contract Powerhouse Crypton Builds Home Fabrics Business Jack Eger Shows First Residential Collection at Showtime Sipco News Network

IGH POINT, North Carolina — Buoyed by its success in the contract/hospitality market for the past 20 years, Crypton is starting to make waves in the residential

Jack Eger

fabrics business with its first collection of 250 sku’s for the furniture manufacturer, residential jobber and key retailers. The Crypton Residential Collection was showcased in a brand new space at Showtime for the first time. Crypton is the converter of the fabrics and will not depend on selling other mills on the idea of making Crypton residential fabrics. “This is the better way to grow the business,” says Jack Eger, vice president, sales for Crypton Home Fabrics. He has sold the new line to 30 furniture manufacturers for starters including a big program for Calico, the fabrics retail chain and expects this list will grow. The line sells for $7.95-$11.95

a yard. Robert Allen has also introduced a group of Crypton prints and wovens in the Crypton Home Collection this market, all of its own design. Eger, appointed vice president, sales 21 months ago is heading the charge which will include personal visits to key retailers. In fact, Crypton has its own spokesperson and educator who is actively courting the retailer, educating and training them in the ways of Crypton, a true performance story. The 25 patterns of plains and textures are converted by Crypton and comprise its second collection. The fabrics have a softer hand than previously known due to enhancements in the technology engineered for this purpose, Eger says. “Like all Crypton fabrics, these products are moisture proof. The stiff hand of Crypton is now gone, Eger says. This was an earlier problem that apparently has been fixed with the new barrier technology. F&FI

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from contract.’ “Since 2000 we have added the wholesale segment also but certain capacity constraints have limited our expansion plan,” Kamalesh adds. Velvets, linen and blends are trends in our retailing and cotton sofa Asha Bharwanifabrics are in good demand”, he observed. ‘’The positive opportunities in the market place is very encouraging and we are busy in decorating five star hotels and we have a handful of assignments.” “The residential sector is kicking too,” said Asha Bharwani, principal of Serba Antik with her husband Prem based in Jakarta. Serba Antik is busy in furnishing a Sofitel six star hotel, a Harris, a Ramada and others as well as decorating very high-end Villas.

Serba Antik “Since the past three and half years we have diversified to wholesale with our own brands as ‘Pazzion’ for high-end and ‘Fresco’ in the middle range,” Asha added. Serba Antik is soon starting its dream retail infrastructure showroom and is slated to be one of the most modern conceptual retail outlets in Asia. The details will be unveiled soon. F&FI

Hellwig Joins Dorell Fabrics as COO Sipco News Network

OUNTAIN VALLEY, CA.— Mark Hellwig has been named Chief Operating Officer of Dorell Fabrics Company, reporting to Ron Frankel, principal and co-partners with Richard Zack, President. Hellwig, who joined Dorell April 15, was previously Vice President, supply chain management for La-ZBoy Chair Company, Monroe, MI

Mark Hellwig and Richard Zack

for almost seven years and prior to that, he was in a similar position at Quaker Fabric Mills, Inc., Fall River, MA. For nearly ten years. In his new post, he will be responsible for all of Dorell operations including customer service, sourcing and supply management based in California. He previously resided in Northville, Illinois. Dorell sources nearly all of its products in Asia according to Richard Zack. “We’re really a global company,” he said. “We are now looking into Turkey for supply as an option since prices in China are moving up.” “However, China will continue to be the dominant textile source for the world,” Zack explained. About 85 percent of all of the synthetic fiber production is in Asia,” he explained. “In addition, we don’t see piece dyeing leaving China which is a big percentage of our business today.” Zack feels that business is all about partnerships and he expects to develop more relationships in China in the years ahead. He has been President of Dorell for nearly four years. F&FI

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F FI G L O B A L M A R K E T P L A C E

Hisar Finds New Life as Converter in Shaoxing, China Sipco News Network

Omer Faruk Topbas

STANBUL, Turkey — Omer Faruk Topbas closed his mill, Hisar Tekstil, three years ago

in Istanbul only to live again in Shaoxing China where he is running full blast. He does Turkish design in China with a Chinese owned mill dedicated to his collection. “I am in China ten days a month making sure the production quality meets T u r k i s h standards,” Topbas said. C u r r e n t collections from Hisar are piece dyed in all polyester velvet look in 45 colors. Hisar also offers transfer printed designs and plains. “Woven designs are

Boyteks Buys Warp Knitter for New Upholstery Collection Sipco News Network

URSA, Turkey — Boyteks, a member company within the Boydak Group of Turkey, has launched apparel driven technology in its latest fabric collection to be introduced at MoOD. The technique used is called ‘warp knitting’. It is a technique that zigzags over the length of the woven fabric and is somewhere halfway between knitting and weaving. Warp knitting is normally used in the production of fashion fabrics Boyteks Plains and mainly for lingerie. The process is only rarely used for upholstery but is quite common in the mattress knitting machine in order to produce the new ticking business. line. In addition, Boyteks will also present a classic Boyteks invested in the purchase of a warp jacquard collection at MoOD. F&FI

coming next,” he says. Price points are in the $2.50$7.00 range. Hisar has stock in Turkey which is sold in its own shops. F&FI

JF Fabrics Gets Exclusive Wes Mancini Rug Deal, Rugs in Stock Sipco News Network

ORONTO, Canada — Joanne Fabrics, which markets its US lines under the JF Fabrics brand, has made a deal with Wes Mancini Ltd. to be the exclusive distributor of its rug collection according to Lisa Nicholl, Joanne’s creative director. On a wholesale level- prices range from $2500- $21,000 (that’s a combination of US and Canadian) USD for standard sizes up to 10x14. There are four standard sizes-6x9 8x10, 9x12, 10x14 and then custom. There are 16 patterns in 59 sku’s in all and the rugs are handmade in India. This is a new category of product for Joanne,

Ferrar

Bologna

a major fabric wholesaler in Canada and the US. Other benefits of the program include loaner samples available in 2’x2’ and same day shipping. “Our rugs will be available to the trade by catalogue, on our website and will be featured in select showrooms across North America,” Nicholl pointed out. “We are launching with the first 59 sku’s but as in all of our categories, plan to expand quickly. We feel that perhaps the most compelling piece is the fact that our rugs are in stock. It is rare in the rug industry. Often designers and their clients must wait months. It’s a sizeable investment as you could imagine however it is a part of our company’s mission to be ‘always in stock’. This holds true to all of our categories.” F&FI

Senovia

www.fabricsandfurnishings.com

Cenk Tuzcu Makes New Life at Carina Sipco News Network

STANBUL, Turkey — Carina brand began life as a velvet producer until Ali Cenk Tuzcu got into the act three years ago. Ali was the former partner in the Onem Mill in Bursa but chose to join the Yuncu family operation instead. The Yuncu’s started up in 1940 and is now in its third generation management with Berat Yuncu. “We sold off our velvet looms

and began to focus on jacquard production, especially chenilles,” he explains. Carina sells to manufacturers and jobbers today in 50 countries, especially in Russia, Germany and some customers in the USA, Cenk says. For 2013, Carina offers its first contract collection in Trevira®CS and plans to be at MoOD for the first time. F&FI

Ali Cenk Tuzcu and Berat Yuncu

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Autumn 2013

www.fabricsandfurnishings.com 25

MoOD Exhibitors HALL STAND

NAME

C50

HALL STAND

NAME

COUNTRY

HALL STAND

NAME

Belgium

7 Xchange Parcours Textile “Design September” Belgium

Albatros International Bv The Netherlands

B23-C24

Flocart NV

11 D30-E31

Algemene Two NV

Belgium

C44-D45

Flocktex Industries Ltd.

Israel

11 A30-B37

Penelope

A56-B57

Annabel Textiles NV

Belgium

D57

A34-B35

Antecuir S.L.

C54

Antonio Ferre SA

A23

Ardö Tekstil San. Tic. AS. Arruma Trapos LDA.

Athenea - Texathenea S.L.

A22

COUNTRY

Turkey

Francisco Jover S.A.

Spain

11 D42

Plastibert NV

Spain

11 C30-D31

Froca S.L.

Spain

11 E36

Plasticos Elche S.A.

Spain

11 B22-C23

Futura Leathers SPA

Italy

11 C17

Gemini Padana srl

Italy

7 B05

Polyteks Tekstil San. Arastirma ve Egitim AS Turkey

Italy

11 C42-D43

Pozzi Arturo SPA

Prestij Mensucat A.S.

Turkey

11 D37

Portugal

B50

Glamour Group Srl Unipersonale

Spain

Xchange

Global Color Research

United Kingdom

E41

E34

Belgium Spain

Polontex S.A.

Poland Italy Turkey

Lithuania

E59

Globe (India) Limited

India

11 C20-D21

Proquinal S.A.

7 B28-C29 Aydin Tekstil Tic. Ve Pazarlama A.S. Turkey

C22-D23

G.M. Fabrics PVT. Ltd

India

11 MMB

Publica S.L. - Textiles para el hogar Spain

Spain

D58

Gonzalez Llado, SA

Spain

The Netherlands

C18-D19

Gonzalo Ferri SA

Spain

11 E30

Ragolle NV

A35

Greatex Mills Inc.

Canada

7 A07

Reisoglu Iplik Mensucat San. Tic. AS Turkey

Green Street Fabrics

Belgium

11 D10-E11

Rekor Dokumacilik San. ve Tic. A.S. Turkey

7 D53

Audejas

A05-B06

Aznar Textil S.L.

A59

BB Textiles

D29

11 C02-D03

B & C Fabrics, S.L.

Spain

Beaulieu Fabrics NV

Belgium

11 A48

Belvedere Books Inc.

C09

Bersan Tekstil San. Ve Tic.A.S.

B03

Berteks Pazarlama A.S.

11 D46 7

C28

Griffine Enduction

France

B56

Rioma S.A.

B48-C49

Güleser Tekstil San. Tic. Ltd

Turkey

C33

Scintiss - Tissage de Kalken

Turkey

E28

Gurle Suni Deri A.S

A30

Selecta Parati srl

Spain

11 A11

Hartex N.V.

Hield Brothers Ltd

E43

Turkey Belgium United Kingdom

11 E48

Hogeschool Gent - TO2C

C38-D39

Boyteks Tekstil San. Ve Tic. A.S.

Turkey

11 MMB

Home - Rifiniture d’Interni

A21-B22

Bruvatex - Sagaert & Speyer NV Belgium

11 MMB

Hometextile Tetsiad

11 B30-C31

B & T Textilia NV

Belgium

11 D14-E15

Konrad Hornschuch AG

B19

Burkay Tekstil San.Ve.Tic. A.S.

Turkey

7 A41

A27-B28

Calcutta NV

Idea s.r.l

E52

Manifattura Tessile Calusiese snc

B15-C16

Belgium

Cañete SA

E56-E58

Germany

C31

Svensson Markspelle

E48

Swan Silk (P) Ltd.

A57

Symphony Mills N.V.

Spain

B16

Indetex NV

Italy

A38-B39

Interfabrics S.L.

Textil Casa-Moda, S.L.

Spain

11 B31

J.B. Martin C°. Inc.

Castilla Textil 2 S.L.

Spain

Kaçar Textile A.S.

Club Masters of Linen

Belgium

Huatex International (Hangzhou) C° Ltd.ri China

A09-B10

Close Up

Spandauer Velours GmbH & Co.KG Germany Stof SA

B21-C22 D48’-E49’

Somtex International N.V.

9 C37

Spradling International GmbH

11 C15

B05-C06

Ihlas Magazine Group

A18

Italy

Italy Turkey Belgium

11 D20

Germany France Sweden India Belgium

Ta Li S.R.L.

Italy

11 E16

Tavelmo NV

11 MMB

Tecniche Nuove SPA

United States of America

A29

Teksko Tekstil Ltd. Sti.

Turkey

A48-B49

Ter Molst International NV

Spain

Belgium

Siteks Tekstil Sanayi Tic. Ltd. STI Turkey

11 C20-D21

11 MMB

Italy

Belgium

11 C16-D17

Spain

Turkey

11 A50

Italy Belgium

Bogaziçi Mensucat San. Ve Tic.. Ltd. Sti Turkey

Carbi.Pel S.r.l.

Pugi R.G. s.r.l.

11 E43

Belgium

Industrias Bitex S.A.

C27

Colombia

Turkey

Italy

B-Inside bvba

11 A25-A27

7 E18

11 E17

Belgium Italy Turkey Belgium

11 E50

KASK (Koninklijke Academie voor Schone Kunsten) Belgium

11 B03

Textiles Frau Perez S.L.

Spain

France

D18-E19

Kets Tekstil Turizm Ticaret A.S.

Textiles Joyper, S.L.

Spain

Belgium

Turkey

B58

7 C34-D35 Covington Fabric & Design LLC United States of America

A06-B07

Kücükçalik Tekstil San ve Tic. AS Turkey

11 A14-B15

Textiles Vilber

Spain

11 A42-B43

Crevin SA

Spain

D50-E51

Libeco - Lagae NV

11 MMB

Texzone

India

D’Decor Exports

India

A16

LINK 7 GmbH

Thistle Mills

A06

11 A21

Dekora - Jenicek a.s.

Czech Republic

11 MMB

11 B16

Deletex NV

Belgium

11 A31

Luilor SPA

Deltracon bvba

Belgium

Lüks Kadife Tic. Ve San. A.S.

D40

A28

Belgium Austria

Living

China

E44

11 B24-C25

United Kingdom

Tissage de Kalken NV

Belgium

Italy

11 A46

Torri Lana 1885 srl

Turkey

11 A02

Tosunoglu Tekstil San. Tic. AS

Italy Turkey

11 B36-C37

Depar Deri Pls. San. Ve Tic. A.S.

Turkey

7 A49

Marsteks Dosemelik Kumas Dokuma Tekstil Konf.San.Tic.Ltd.Sti Turkey

Xchange

Trendease International United States of America

11 C14-D15

De Poortere Frères sa

Belgium

9 C02

Marteks Marmara Tekstil San.Ve.Tic. A.S. Turkey

A01

Turkish Home Textile UTIB

Turkey

11 C46

Design September Asbl

Belgium

Turkey

11 A15

Dev Home Textile

DFT Textil AB

D48

11 MMB

Material + Technik Möbel

Germany

B01

“Turkuaz Tekstil Dis. Tic. Ltd. Sti

Turkey

Xchange

matériO Belgium

Belgium

D51

“Unicraft International

Sweden

C56

Matisse Tissage

France

India

11 A07

C15

Universal Textile Mills

India

Valdese Weavers LLC

United States of America

11 A25

Vancraeynest - Textiles nv

A01

Dina/ Vanelli Tekstil San. Tic.AS

Milou Ket Styling & Design The Netherlands

C57

Vanico, S.A.

Mode Information Belgium Bvba Belgium

11 A24-B25

Weverij Van Neder NV

Belgium

Dicitex Furnishings Ltd.

11 A01

Donare-Selbi Tekstil San. Tic. Ltd. Sti Turkey

9 B09-C10 M.F.T.A.

9 C05

Duralee by The Piece Goods Factory United States of America

11 E02

Microfibres Europe N.V.

11 C11

Dussk

11 B48

11 E46

EAT GmbH - The Designscope Company Germany

11 A50

Belgium

India

11 D38-E39

Megaplast Dis Tic.Ve Paz. LTD STI Turkey

11 B02-C03

France Belgium

Belgium Turkey Spain

C48-D49

Edinburgh Weavers

United Kingdom

11 B14

Monteiro, Ribas-Revestimentos, SA Portugal

11 C24-D25

Verbatex NV

Belgium

A33-B32

Edmund Bell & Co. Ltd

United Kingdom

11 B06-C07

Monti Napoleone SRL

11 D02-E03

Verstraete & Verbauwede NV

Belgium

C21

Italy

11 E20

Movelta NV

11 B42-C43

Vigano’ S.p.A.

Endutex Revestimentos Texteis SA Portugal

11 MMB

Mueble Tapizado

Spain

A17

Villateks Tekstil San. ve Tic. Ltd. Sti Turkey

11 D16

Engelbert E. Stieger AG

Switzerland

C35

Müller Zell GmbH

Germany

A03

Vino Kadife San ve. Tic. Ltd. Sti

11 D24-E25

Escolys Textiles NV

Belgium

D28-E29

Gebr. Munzert GmbH & Co. KG Germany

11 E38

Vinyroyal Plasticoates Pvt.Ltd.

India

Belgium

11 E42

Vowalon Beschichtung GmbH

Germany

Israel

11 E24

Waesland N.V.

Belgium

Italy

B02

Wind nv

Belgium

C29

Wintex Tessitura S.R.L.

11 C19

Eijffinger BV

The Netherlands

7 B29

Espiole Nursultan Tekstil San. Tic. Ltd Turkey

11 A10-B11

Muvantex NV - Bekaert-Depla

ETG Tekstil San. Ve Tic. Ltd STI

Nachik Ltd.

A04

11 A45

COUNTRY

Etun Ltd.

Turkey Israel

B18-C19

11 D39

Natural Textile SRL

7 B34-C35 Evimteks Tekstil Ins.Tur. San. Ve Tic. A.S. Turkey

E49

Nelen & Delbeke NV

11 MMB

Fair World Home Textile Magazine Turkey

A15

Neutex Home Deco GmbH

11 B08-C09

Fibertex N.V.

Belgium

A26

Omexco NV

Fidivi Tessitura Vergnano SpA

Italy

D34-E35

On-Em Tekstil San. Tic. Ihr. A.S.

C39

Belgium

Italy Turkey

Italy

Germany

11 B10

Wittek Design Weberei GmbH

Austria

Belgium

11 C38

Yakar Tekstil San. ve Tic. Ltd. Sti

Turkey

Zenith Exports Limited

www.fabricsandfurnishings.com

Turkey

B03

India

Autumn 2013 n

F FI NE W S

Larry Liebenow Passes, 69 Sipco News Network

ROVIDENCE, Rhode Island — Larry A. Liebenow, the former President & CEO of Quaker Fabrics Corp., died suddenly May 23 at the Miriam Hospital in Providence, RI.

Larry A. Leibenow (2005) He was the husband of Kathleen (Bendix) Liebenow. He was born in Hillsboro, OR, son of the late John and Esther (Swope) Liebenow. He was a Providence resident since 1990. He led Quaker Fabric Corporation, a publicly traded company and the world’s largest

producer of upholstery fabrics with sales over $300 million at one time and one of Fall River, Massachusetts’ largest employers for many years. Quaker Fabrics went bankrupt in 2007. That marked the end of the Liebenow era at the mill. He was one of three original partners in the Quaker operation. Only one, Duncan Whitehead, is still alive and working in the yarn industry. The other partner was Anthony Degomes, a soft spoken and hard working textiles industry innovator who passed away in 2002 after a long illness at 70. He originally joined with Larry Liebenow and Duncan Whitehead as one of the three principals of Nortex International a yarn manufacturer based in Mexico in the late 70’s. This company became the basis of their purchase of Quaker Fabrics Corp. in the 1980’s. Under Liebenow, Whitehead and Degomes’ stewardship, Quaker eventually grew to be the largest mill in the world, a publicly traded company with sales at one point in excess of $300 million. Liebenow started his

career at Dalmaine Siderca in Argentina followed by stints at yarn makers Pliana in Mexico and Nortex in Philadelphia and North Carolina. Larry was a graduate of Willamette University in Salem OR and received an MBA from Cornell University in Ithaca, NY. He was a dedicated member of the board of the US Chamber of Commerce and the National Endowment for Democracy. Besides his wife, he leaves three daughters: Danika Miskelly and her husband Rob of Berkeley Heights, NJ, Anna Petra Liebenow of Providence and Valeska Martin and her husband Erik of Durham, ME, and three grandchildren: Eleanor, Elliott and Theodore. He was the brother of the late Ernest Liebenow. A funeral service was held May 26 at the Redwood Chapel at Swan Point Cemetery Blackstone Blvd., Providence. Burial followed. Donations in his memory may be made to Lutheran World Relief, Box 17061, Baltimore, MD 21297-1061. (Parts of this obituary were first published in The Providence Journal on May 23, 2013.) F&FI

Skai Makes Outdoor Fabric Inroads With Cool Technology Sipco News Network

EISSBACH, Germany — Hornschuch has developed a new generation of materials in its portfolio under the Skai® Venezia brand which is supposed to reduce the temperature of its coated fabric outdoors. “Up until now, the surfaces of colored upholstery fabrics heated up uncomfortably with midsummer temperatures and direct sunlight, which often made sitting or lying impossible,” says Bruno Lehmann, Head of Business Unit Interior of Hornschuch. “Special cool color pigments reduce the heating of the surface by up to 25 percent. This principle has proven itself on window profile films or convertible seat covers for years. At the same time, a nano coating makes the material extremely weather, UV, and dirtresistant. This makes it ideal for outdoor living,” Lehmann says. In addition to Venezia, Hornschuch will also show the following products at MoOD:

Autumn 2013

Pavinto EN, with a vintage looking cowhide look in eight colors; Solino EN, an award winning fabric featuring a simulated 3D stitched seam that looks handmade in 11 coordinated colors; Sorisma EN, a wave-shaped, twisted structure available in eight different metallic colors. At imm cologne, skai® Sorisma EN was recognized with the Label Interior Innovation Award – Winner 2013. “Over the past two years, O’Sullivan Films Inc. in Winchester, VA, the US subsidiary of the German surface specialist Hornschuch was equipped to manufacture skai® in the USA, and the interest of the furniture industry is enormous,” Lehmann says. Currently, Hornschuch is investing in marketing and sales in order to be able to adequately serve the market. Lehmann, says he is certain that he will soon be able to convince well-known American furniture customers of the advantages of the material: “Our goal is complete market penetration in the coming two

years. High quality and attractive design, Made in USA, are the hallmark of our O’Sullivan division.” F&FI

Bruno Lehmann, Head of Business Unit Interior, is optimistic about the US market: “The chances are good that we will be successful there within the next two years.”

www.fabricsandfurnishings.com 27

Where next is now! January 8 – 11, 2014 Frankfurt, Germany Experience how textile interior design reinvents itself. Meet top brands, up-and-coming companies, and creative individuals from all over the world. And gain direct access to a dynamic start to the season. For information and tickets at an advanced sale price visit: heimtextil.messefrankfurt.com info@usa.messefrankfurt.com Tel. 770.984.8016

F FI NE W S OPINION

Local Relationships Key to Successful Furniture Design Local fabric collaboration beats offshore sourcing in design flexibility, turnaround, consistency, and shelf life By Barnabas Martonffy

ELMONT, North Carolina — While overseas suppliers have had a good run recently, when it comes to furniture and fabric design it appears that local, domestic manufacturing relationships Even before shopping for the latest looks in fabric at Showtime, more furniture manufacturers are choosing to manufacture domestically and therefore rely on key local supplier relationships for greater fabric design flexibility as well as control of color, feel, fit, style, turnaround, consistency, and shelf life. “Some of the best furniture craftsmen, with generations of experience, are right here in North Carolina,” says Holly Blalock, Vice President of Merchandising and Marketing for CR Laine, a Hickory, North Carolinabased custom upholstered furniture manufacturer and style innovator that has built locally since 1958. “To stay ahead of the design curve in fabric, we look to local collaborators who can provide more design flexibility than overseas suppliers with long lead times, complex logistics, different languages and time zones.” While cut-rate overseas suppliers may offer the lowest prices, relying on them for fabric innovation to complement showroom offerings can be problematic. Domestic furniture

Marlatex Plaid

manufacturers are finding that the best design collaboration is done not long distance, but face-to-face, with fabric in hand, in the context of a long-term relationship.

as well as yarn samples for color to me within a week. It was executed, delivered, and received so well by our retail base that we just did a second coloration.”

“If you’re a color innovator you need the actual fabric, since color tone must be perfect and you can’t set a color palette via computer monitor,” says Blalock. “The feel should be soft, pliable, and responsive, not coarse or abrasive – and you can’t tell that Barnabas Martonffy from a catalog. You’ll also want to put the fabric up against your furniture frame to ensure it has the right fit and style Marlatex Corp., a Belmont, because there are many N.C.-based upholstery fabric undertones represented manufacturer known for its in both wood finishes and plaids, stripes, plains, and textiles.” textures made from natural fibers, is close to many According to Blalock, furniture manufacturers in when she’s reaching for Hickory and High Point N.C., cutting edge design, relying allowing easy face-to-face on a long-term relationship meetings between furniture with a local fabric and fabric designers. collaborator is essential. “When you want a certain “We like to work onelook that’s not off-the-shelf, on-one to create custom you need a relationship with fabric designs with furniture a mill like Marlatex, where manufacturers,” says Gail you can take an idea and Richard, a Marlatex fabric get help,” she says. “I may designer. “We pride give them samples of carpet ourselves on coming up or vintage fabric, then ask with new designs, new ‘How close can you get to constructions, and new color this coloration?’ and they’re directions that work with on it.” whatever they’re running to individualize their showrooms.” Recently, for example, when Blalock needed a unique plaid for a High Point Market upholstered furniture collection, she asked Gail Richard for help. “Gail found an intriguing plaid in her company’s historic archives, but I needed it opened up so it didn’t feel too dense, too old school,” says Blalock. “I told her the scale and colors I was looking for, and she had a digital mock up of the design www.fabricsandfurnishings.com

“The folks at Marlatex know us, our look, how we operate,” says Blalock. “Since they’re close, they visit us and we visit them. They’re in our High Point showroom every six months so I can say, ‘Remember how we had this kind of look,’ and they remember. They consistently meet our needs, price points, delivery windows, and quality requirements.” Regarding fabric quality today, there is a big gap in quality between low-end and middle to high end. Lowend fabrics, which are often thread bare to save cost and weight, are typically held together by unappealing, heavy latex backing. At the middle to high end are tightly woven, “honest weaves” that use enough yarn and fiber to provide a soft, appealing texture.

want to hear is that the fabric is no longer is stock, or has been discontinued altogether. Understandably, retailers want to avoid breaking that bad news to residential consumers and potentially losing the sale. But it is not uncommon for some fabric manufacturers, particularly those overseas, to drop certain fabrics every couple of years. “Once we’ve invested the time and money to get a fabric on the shelf and swatched to all our dealers, we need it to stay fully stocked for at least four years, our average cycle,” says Blalock. “One of the things we appreciate about Marlatex is how they commit to their yarn bank. Some of their fabrics have been with us for 15 years. Once we add a pattern, we know it’ll be available when the homeowner chooses it.” “We value our local fabric collaborators like Marlatex,” says Blalock. “They’re an important part of our business and help us stay on top of the latest trends, from men’s and women’s wear looks to eco-friendly cottonlinen blends.” F&FI

“Our fabrics hang on a display in our retail and designer stores, so when a customer pulls a swatch, they often consider both the front and back,” says Blalock. “We won’t buy any fabrics so thin that they need 50% backing. Our relationship with local fabric partners is essential to providing consumers with a total quality experience with CR Laine.” According to Blalock, once a furniture manufacturer or retailer has chosen a fabric for their collection, product shelf life becomes a critical issue. After a potential buyer has spent hours in a retail showroom painstakingly picking their furniture and fabric, the last thing they Holly Blalock Autumn 2013 n

F FI NE W S

Contract/HospitalityNews C/HNEWS I Dash Art Group Unveils Updated D&D Collections Sipco News Network

IAMI BEACH, Florida — For 50 years, David & Dash sold its larger than life print designs in the USA, South America and worldwide and now Jay Dash is bringing back a selection of those designs for sale to the hospitality trade. “David & Dash was the first to show American fabrics in China with a 20,000 square foot showroom in Kowloon. I’m now going back to China to relaunch the ‘made in USA’ Dash Art Group Collection of prints,” the fabric veteran states. “We’re planning a third quarter 2013 opening in Shanghai with our distribution partners there,” Dash says.

As part of the program, Dash has formed a joint venture with the JVA Art Group in San Diego; CA. JVA is a manufacturer of digital art for wall covering and fabrics. JVA will distribute the products domestically and internationally along with the over 500,000 designs in the JVA archives, Dash says. In preparation for the new Dash Collection, he contacted the original David & Dash artists to update the mid century designs in the collection. “These designs were originally used in 200 hotel projects from Miami to Palm Beach,” Dash says. There will be 125 designs, 500 sku’s in all, available October 1. The price to the hospitality designer is $25 per yard. F&FI

Jay Dash

C/HNEWS I Kravet/Oceania Cruise Collection Hits The Deck Running Sipco News Network

ETHPAGE, New York — Kravet has introduced the Oceania Cruise Collection, a licensed 63 sku indoor/outdoor solution dyed acrylic plain and woven jacquard fabrics group that represents the company’s first collection based on a luxury cruise line. The Oceania Collection came about as a result of a chance meeting in Kravet’s Dania, Florida showroom between John Dull, Executive Vice President of

Oceania Teal Beauty

Autumn 2013

Sales for Kravet Inc. and Marcia Del Rio, the design director for Prestige Cruise Holdings which owns Oceania and Regent Seven Seas Cruises. Marcia is the wife of Frank Del Rio, Chairman and CEO of Prestige. Frank Del Rio founded Oceania Cruises in 2003. After the meeting in Dania, Cary Kravet, President and CEO of Kravet Inc., John Dull and Frank Del Rio met in Miami and decided on a partnership that would lead to the collection. “Our companies are so much

alike,” said Ellen Kravet, a principal at Kravet Inc. “Luxury, service, sophistication and understanding our customers’ needs are keys to our success. Both are family, hands on companies”. Ellen Kravet and her husband Ray have recently taken an

Oceania cruise on its newest ship, Riviera and she called it her “best cruise vacation ever, simply spectacular!” “The chance meeting in Dania has turned into a wonderful partnership,” Ellen said. “Based on sales of the new collection, one residential designer will win

a cruise for two in a Penthouse Suite.” Kravet Inc. has declared October 1st as Oceania Day in its showrooms. Frank and Marcia Del Rio will be the guests of honor at the Kravet N.Y. D&D Showroom on that date. F&FI

www.fabricsandfurnishings.com 29

F FI NE W S

Sunbrella Targets Contract Upholstery As Glen Raven Enters Marketing Era Over Pure Manufacturing Sipco News Network

LEN RAVEN, North Carolina — Glen Raven Inc., at 133 years old is making a big push into the contract upholstery market with Sunbrella® fabrics according to Hal Hunnicutt, vice president of marketing. Sunbrella for contract is specified at a higher level for abrasion, design and flexibility, Hunnicutt says. The product is sold through contract jobbers, although beginning on a rather small base. “Our design department started with one person and is now up to ten designers,” Hunnicutt points out, reflecting the growth of the Sunbrella business. He expects that contract will go the same way. This contract effort is about a year old but Allen Gant, President & CEO of Glen Raven sees great opportunities for Glen Raven in theatre seating and hospitality, institutional and corporate furniture upholstery. He says this while holding a cocktail of Sunbrella and Clorox® to prove his point. “Just use Clorox and watch the stains disappear,” he says. Sunbrella samples have been soaking in Clorox for three or more years without any degradation, illustrating the toughness of the fabric, Gant explains. “Glen Raven is not interested

in buying textile mills; we do not make commodities. T-shirts should be made in Bangladesh— not in the USA. Glen Raven has bought other businesses to help in diversification. All of its businesses grew in 2012 and 2013 is a growth year for the company across the board. Gant says that Europe is quiet but that Asia is growing and the USA is moving in the right direction. Sunbrella is sold in 600 yard minimums to furniture manufacturers and there is a growing list of companies licensed to produce Sunbrella products. Sunbury Mills is the only mill outside of Glen Raven which produces Sunbrella upholstery. Sunbury products are custom for one piece minimums; Textillery Weavers-throws; Ardwyndecorative cord and trim; Colonial Mills-indoor/outdoor rugs. Sunbrella produces an open line of plains and jacquards through sample books in new collections every other year. This business has grown right through the recession, he says. “Dozens of customers do their own Sunbrella book programs,” Hunnicutt says. “We produce products to perform. We produce products that solve a problem for our customer,” Gant points out, “and not because we produce the

product faster. We have turned our employees loose on solving problems for the customer.” Marketing is our driver,” Gant emphasizes. He feels that’s a powerful statement in the contract business. “We just got an award in California for the cleanability of our product,” Gant says. “With Sunbrella we make the hospital a more sterile environment.” The company with one of the best known brands in the fabric world has also engineered a phrase to captivate its employee’s creativity, “Let endless possibilities begin.” This is the work of Alan Gant together with Hunnicutt who has been with the company for 18 years. Gant took the helm January 1, 1971 and is the sixth CEO of the privately held family owned business. The seventh generation may be in place but Gant says nepotism is not practiced at Glen Raven. “None of our three divisional Presidents are family members. “We are a marketing company,” Gant says. He just completed the second “Innovation Summit” hosted by Glen Raven for its suppliers and customers. About 80 people showed up for the conference in May and Gant plans to make it an annual event. The keystone of the Summit was a talk

by Michael Hundgen. He spoke about how to handle data and social media. Hundgen is in charge of all social media at Walt Disney Company. “Social media will have a significant impact on business,” Gant feels. “We are no longer a manufacturing company. We want to be transparent. We want our 2500 plus personnel to innovate. A shackle and ball and chain make employees less innovative. We want what’s between their ears— not their brawn,” Gant says. Glen Raven has facilities in 23 countries including India, China and Western Europe. Glen Raven is in three businesses today: distribution, technical and custom fabrics. Trivantage is the distribution company. It is 24 hours away from 96 percent of the US population Gant says. It distributes all types of products including Sunbrella. It sells rope, pipe and other products. Technical covers automotive headliners for every major auto maker in the USA; FR fabric for safety; geotextiles for road building; the defense industry; mining industry natural gas and pharmaceutical industries. Custom fabrics covers Sunbrella. Dickson Constant is an acquisition which mimics Glen

Alan Gant (Glen Raven CEO)

Hal Hunnicutt (vice president, marketing Glen Raven) Raven’s behavior in Europe. F&FI

Adesal, Argentina’s Boutique Mill, Logs Pindler & Pindler 10th Year at Showtime USA is Open to Buy! Sipco News Network

At Proposte: Mario Sirtori and Giulio Sirtori with Rachel Francis, new product stylist for Pindler & Pindler Inc., Moorpark, CA wholesaler.

IGH POINT, North Carolina — Adesal Jacquards, one of the largest mills in South America is routinely turning in 5-10 percent sales increases each year by catering to what its customers need—lots of designs and small quantity minimums according to Pablo Lacalle, President. Adesal celebrated its 10th year at June Showtime. Founded in 1964, the family owned jacquard upholstery mill generates about 80 percent of its sales in Argentina from its Buenos Aires factory; 15 percent exported to USA and five percent everywhere else according to Lacalle. “Only 20 percent of what we sell in America is right for sale in Argentina so we have to style the line to sell in the USA.” Debbie Workman is the hardworking sales representative for Adesal based in High Point. She covers the whole Southeast for Adesal. Mariano Gonzales is the fourth generation of family ownership while Pablo is his uncle. Mariano’s cousin is Alberto Gonzalez, another member of ownership along with Hernan Alejandro. Pablo’s father started up the home furnishings lines for Adesal. Prior to that, it was an industrial textile producer. Adesal is a mid to upper end line with four week delivery quoted. Minimums are one piece per design and it caters to furniture producers. However, Greenhouse

www.fabricsandfurnishings.com

Mariano Gonzalez, Pablo Lacalle and Debbie Workman features Adesal in its sample books with a new one each month. F&FI

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A Combined Bentex, Se7en Find Increased Sales, New Markets Under Michael Durham, Ernest Benbassat Leadership Sipco News Network

REENSBORO, North Carolina — The purchase of Bentex Mills by Burlington®Technologies (BT) just one year ago is starting to pay off according to Michael Durham, President & CEO. Sales for the combined companies are up ten percent in 2013 Durham says, boosted by the return to local resources by American upholstery manufacturers. Since 2007, Durham, one of several partners in the Burlington Technologies business continues to seek acquisitions in the textile business for greater diversification. With the Bentex acquisition, owner Ernest Benbassat has been named Vice President of manufacturing, in charge of all weaving at Se7en, the sister division, as well as Bentex. Bentex was a contract specialist and continues in that vein for the newly combined companies, Durham explains. Both Seven and Bentex are jacquard weavers. By year’s end, Bentex equipment will be moved to Burlington facilities which total over one million square feet. Bentex was a specialist in privacy curtains but the overall contract business is scheduled to be expanded to other categories using BT equipment. “We want to be a value producer of fabrics— not the low cost producer,” Durham maintains. The company can internally produce its own dye lots from two pounds to 2400 pounds depending on the order size. Bentex focuses on custom sized dye lots while Se7en is open line. “A lot of dye houses went out of business because they could only dye a few fiber/yarn types while we can dye any fiber/yarn and blend. This is done through our BMS dyeing division.” Meanwhile, Seven is developing a furniture kit business for the US market through its cut and sew facility, Royal Park Sewing. Normally, that business is done through Chinese suppliers but Se7en is being shopped as a local resource by the furniture

Autumn 2013

manufacturer looking for faster just-in-time turnaround time from a local supplier, Durham says. “China costs have risen 15 per cent a year.” Additionally, Se7en is developing a decorative pillow business through its cut and sew facility with Royal Park

Sewing, acquired two years ago. Founded in 1997, Bentex Mills primarily serves the contract fabric market, providing products for health care, hospitality and office furnishings. Burlington® Technologies, Inc. is comprised

of several business units: BMS - yarn-dyeing operations; Se7en - residential decorative fabrics; and Royal Park Sewing – cut & sewn products and services. BT also has affiliate companies: VitaFlex, a producer of patented stretchable non-woven

fabrics; and Diagnostic Chips, an intellectual properties company that designs stateof-the-art Nano-fluidics labon-a-chip technologies to support the portable medical, biological, and food safety diagnostic test markets. F&FI

NEW FOR 2013 BDNY’s exhibit space has been expanded by 75% to 60,000 nsf offering more than 400 FF&E exhibitors showcasing high-end, unique and innovative product lines! CO-LOCATED WITH: INTERNATIONAL HOTEL, MOTEL + RESTAURANT SHOW NOVEMBER 9 – 12, 2013 IHMRS.COM

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www.fabricsandfurnishings.com 31

F FI NE W S

Enduratex Brings Textile Look to Contract Vinyl With New Topcoat for Hospitality, Healthcare Markets Company adds substantial growth, double digits for five years Sipco News Network

IRA LOMA, CA— Enduratex™ with 35 years in the pvc business, has come up a notch or two in the contract business in the last five years by producing more vinyl upholstery with a textile look and bring innovations in the topcoat according to Jeff Post, General Manager and Vice President of Marketing. Recently, Enduratex has introduced Forbidsrt® in the hospitality, marine and automotive markets which place a premium of $1 per yard on the products featuring this stain resistant topcoat. Enduratex is sold through jobbers and Post estimates that 65 percent of all new lines going forward will feature Forbidsrt. “This technology is geared to pvc but not to polyurethane,” Post explains. PU just has a different chemistry.” Forbidsrt and new lines like ‘Roble’ have resulted in

a 12 percent sales increase in Enduratex’s first quarter and Post sees a 15 percent gain for the year 2013. “We have seen double digit growth for the past five years.” Roble represents the newest extension of the Enduratex Vineyard Collection. Roble is said to delivers a like-leather product featuring an embossed face. “The uniqueness of the basket weavelike grain makes it ideal for a stand alone or an accent element for furniture collections,” Post said. “The Vineyard series was developed to give the appearance of genuine leather from both the front and the back,” he said. “The soft hand, micro fiber backing and subtle grains emulate the finest leathers in the market and have been carefully developed to meet the performance needs of the hospitality, healthcare, contract and home furnishings markets.” The nature inspired colors of the Roble collection were developed to coordinate with

ROBLE, the latest collection from Enduratex. other lines in the Vineyard Collection. There are 13 skus in the collection. Enduratex has five warehouses in Birmingham, Alabama; Cincinnati, OH; High Point, NC;

Jeff Post

Mira Loma, CA and La Mirada, CA. The Parent company is China General Plastics Corporation (CGPC), headquartered in Taipei, Taiwan. China General Plastics

Corporation of America, or Enduratex™, is part of U.S.I., a $2.2 billion corporation, a publicly traded company on the Taiwan Stock Exchange. F&FI

Haidee Kramer Opens Dreamweaver Studios

Engaged!

Sipco News Network

Jean Marie Clarke, Chamundi of India agent in USA, is engaged to be married! Lucky guy!

OHANNESBURG, South Africa — Haidee Kramer, for many years a constant at Heimtextil and MoOD when she worked as the chief designer at Home Fabrics in Midrand, South Africa has started up her own company as an editeur of her own collection and also as a distributor of international brands. The new business is named ‘Dreamweaver Studios Pty. Ltd.’ and will include fabric and

wallpaper collections with one such brand being Eijffinger, based in Holland Prior to launching her new business, Kramer worked alongside Julian Gelb, then managing director of Home Fabrics, a wholesaler who went into partnership with Bru Textiles of Kontich, Belgium about five years ago. She left five months ago to start her new design and distribution business. She was seen at Proposte this past May shopping various Italian lines and selecting designs which she plans to distribute in the South African market. F&FI

Haidee Kramer

Brazil’s Artefacto Buys Huge Quantity of Upholstery Fabric Sipco News Network

AO PAULO, Brazil — Artefacto dominates the furniture scene in Brazil with 30 retail outlets, five of them in Sao Paulo in addition to its own manufacturing plant. Business is flat in Brazil but is moving forward in the USA, according to Artefacto, even though the USA is on a smaller base compared to Brazil. The 35 year old company expanded into the USA about ten years ago under the watchful eye of CEO and owner Paulo Bacchi and continues to ship large quantities of its own furniture lines from Brazil to two Florida based showrooms in

Coral Gables and Aventura, 14,000 and 28,000 square foot stores respectively. Artefacto buys mainly upholstery, specifically unicolored leather and linen in black, white, gray and ecru which are the colors of choice in the Southern Florida and Brazil markets according to an Artefacto spokesman. Large samples in a waterfall rack are located in the back of the Coral Gables showroom. Curtain fabrics are not emphazied by Artefacto since the choice of upholstery is to compliment furniture sales. Artefacto does its fabric purchasing under the direction of Iara Liguori in Sao Paulo. She buys

high end goods by the piece from all over the world including linens from Belgium; velvets from England and chenille from the USA. Not much is made about China by Artefacto since it features goods from everywhere but China. Southern Brazil prefers velvet while the north prefers linens, an Artefacto representative said. “The customer accessorizes the furniture with pillows in different designs but they prefer to keep the upholstery a long time and refresh each year with the anew accessories,” a spokesman said. Artefacto also sews the pillows in Brazil in its own plant. F&FI

www.fabricsandfurnishings.com

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Agnetta Says Italian Mills Face Tough Future Without New Fabric Export Markets Sipco News Network

OMO, Italy — Italy is declining domestically and demand is going down according to Piero Agnetta, principal of Milan based L.M. Consulting. “The Italian textile mills are caught in a credit crunch because the banks will not lend them money to survive and their only hope is to export—but where?” Agnetta says that Germany is still an interesting market and local demand in France and Holland is better than in Italy. “The buyers in France and Holland are more international in their thinking than the Italy based buyers.”

“Any Italian mill which cannot export at least 80 percent of its collection will not survive in the future,” he feels. He said that Giber and Fiorete are two Italian mills which export over 80 percent of their production. “Other Italian mills which have only 50 percent of their production geared for export will be in trouble.” Agnetta said that Italian buyers

take a long time to pay—at least 90 days and more. “They protect their money. Italians must target new customers in Russia, Europe and China. “Proposte in China could be interesting. China is boiling like the water for pasta,” he said. “It is not easy for Italian mills to discover new opportunities. The Middle East including Saudi Arabia, The Emirates are also a possibility for

the Italian mills. In order to be successful, the Italian mills must target designs and structure for each country. Service is more important than in the past. The delivery, quality and relationship are more important. Unfortunately, too many Italian mills are just too late in the game to discover new export markets and they will die out as a result. F&FI

Piero Agnetta

Arti Bhandari Mehta Opens 11th Artéé Fabrics & Home Outlet Sipco News Network

UDSON, Massachusetts Artéé Fabrics & Home stores has opened its 11th outlet in Scarsdale, NY and a 12th store in Las Vegas is in the pipeline scheduled to open by October 1. Artéé Fabrics & Home is owned by Arti Bhandari Mehta, based in Hudson MA. Arti is a well known fabric veteran with over 25 years of experience in home furnishing and textile design. She has been a consultant to other fabric companies and is said to be very hands-on with every aspect of her business - designing, sourcing and manufacturing. She is a world and is frequently seen in each of her stores. Home décor fabrics and trims, in every imaginable category are standard in the Artéé stores. Each store has an updated line in silks, cottons, linens, polyesters, blends, naturals, prints, embroideries, drapery and upholstery weight fabrics, lining, trims and tassels collections of accessories, decorative pillows and inserts. Each of the stores offer custom fabrication and furniture. While most home décor fabric stores these days only display a small piece of fabric the most important feature of the Artéé stores is that fabrics are actually available on the bolt. The racks of fabrics on the bolt are arranged by color coordinates. Associates take the fabric off the bolt, drape it over a sofa, and toss a few throw pillows to give you an idea of how it might look. The customer can actually take away the fabric or trim after buying it. F&FI

Autumn 2013

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F FI P H O T O G A L L E R Y

Showtime Spring Showtime Marks Turnaround in U.S. Domestic Upholstery Business

After more than a few tough years where sales slid backward and the fabric industry went through a serious consolidation, the upholstery business has turned a corner. Several U.S. mills report a pick-up in sales and the best Showtime in several years. Here are some of the highlights.

Reuben Lentz, Greenwich, CT based sales agent for Keystone Weaving with Javier Sanchez, principal of Jonathan Louis, Gardena, CA upholstery maker and Sloan Caplan, President of Keystone Weaving.

Alexandra Kermode, export sales coordinator for Edinburgh Weavers, Lancashire, UK with Britex’s Dina Fayer and Sharmon Spector, San Francisco based fabric retailer with 10,000 square foot outlet and Suzie Murphy-Phipps, agent for Edinburgh in High Point, NC.

Ronnie Gold, principal and designer of Home Accents, Harrison, N.Y. print converter with Laura Ramsey, Laura Ramsey Interiors, Alpharetta, GA. Home Accents emphasized digital printing this market.

David Schmidt, Vice President, Market Development, Valdese Weavers with Tarek El Damaty, managing director of Tarek Trade, with three furniture showrooms in Egypt and Marwan Saker, Irving TX based fabrics wholesaler in the Middle East

Walter Rothschild, President of David Rothschild Company, Inc., Reidsville, NC with Sue Dunn, vicepresident, merchandising, Michael Thomas Furniture Inc., High Point, NC

Cynthia A. Kuper, Ph.D and President of Versilant Technologies, Villanova, PA with Ralph Skinner, Southeast sales agent for Keystone Weaving. Dr. Kuper has found a way to apply metals, including copper to textiles without compromising the water supply.

Jennifer Mayer, merchandise coordinator, buying group, Calico, Kennett Square, PA with Julie Morris, Vice President, Stores, Calico and Mike Shelton, President, Valdese Weavers, Inc. and Jan Jessup, Vice President, Merchandising, Calico.

Eileen Saliba, owner of Table Toppers of Newton, West Newton, MA with colleagues Georgia Patton, director of sales and account management and Patricia Boyle; the man is Cenk Narin, owner of linens and sheer supplier, Broderi Narin, Inc., Camden, SC Home Fabrics’ Wesley Mancini, one of the great design talents of our age with Ray Zoref, president of Burton James, City of Industry, CA upholstery manufacturer. Ray is proving to be just as much of a character as his late father, Lenny! Just ask Ray to do an imitation of Harry Turpin, one of the founders of Mastercraft—if you go back that far! Harry and Lenny along with Andrew Major of Mastercraft were truly among the greatest characters of our industry. Ray is also right up there! Blake Millinor, Senior Vice President, Chief Marketing Officer, Valdese Weavers, Inc. with Roxanne Newby, market manager, home décor & contract, J. Ennis Fabrics, Edmonton Alberta, Canada.

Gareth Parry-Jones, sales manager for Sandown & Bourne, based in Scottsdale, AZ and Lancashire, UK with Genna Weidner, principal of Weidner Hasou & Co., Houston, TX. Prints are back and Sandown is back in the US market with vat prints with one to two week delivery.

Jeff Rubin, Edgar Fabrics owner, Hauppauge, NY with Lana Hunt, Horizons Window Fashions in Waukegan, Ill. and consultant Ellen Letchinger of Chicago with Connie May, also with Horizons.

Jennifer White, furniture retail account manager with Vickie Miller, upholstered furniture buyer for Macy’s, a 300 store operation. Miller is based in San Francisco. Mike Shelton, CEO and President of Valdese Weavers, Inc., Valdese, NC. Miller said business is well ahead of last year and that bodes well for the fabric business! Joyce Seigle, U.S. agent with Nafi Sferoglu, principal of On-Em, Turkish upholstery mill with Kristen Hilt, custom designer for Momentum Group, based in Archdale, NC. Momentum is a major contract jobber in the USA which moves very slowly to work with new mills on custom projects due to their high performance expectations.

www.fabricsandfurnishings.com

Michael Delgaudio, upholstery merchandising Sherrill Furniture Company, Hickory, NC with Bob McKinnon, consultant to Keystone Weaving Mills, Lebanon, PA.

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F FI P H O T O G A L L E R Y

Evteks Captures Middle East, Russian Market

Evteks

Istanbul—Evteks attracted buyers from the Middle East and from Russia this year much to the benefit of Turkish mills looking for more orders. With the soft European market to contend with, Turkish fabric suppliers must look elsewhere for business. A recovering U.S. market is also a plus for Turkish mills as American buyers start to look at Turkish goods instead of only Chinese. Chinese labor and production costs are rising, putting Turkey on a firmer footing with the price, delivery equation. Kristine Allen, creative director and Rex Godso managing director, Textilia in Parnell, Auckland, New Zealand Mohammed Jeblawi, principal of Juditex, Kuwait with Hafiz, chairman of Bravo Design, Doha, Qatar. Standing is Onder Ozbarut, the King of Oz-Is Trimming, Istanbul

Ali Aydin, general manager, Aydin Textile with Roman Tenenbaum, president of Gallery Tandem with his associate Oksana Matriienko. Kiev, Ukraine

Engin Ocak, principal of Guleser, Bursa, Turkey with Ben Wortley, managing director, Wortley Group, Victoria, Australian and Patrea Burrow-Hall.

Nevin Zumbulyuva, design director of Acarca with her husband, Murat (end); Pinar Okal, Italy based agent for Akarca with customer Filippo Schingaro, contract specialist, Bari, Italy

Ajay Arora, principal of D’Décor Mills, Mumbai, India with his brother and partner Sanjay. The ladies are Julie Sauvage and Florence Vermelle, product managers of Casamance by Texdecor, Willems, France

Autumn 2013

Ilyas Altiok of Sun Stor Roller Blinds, Adana, Turkey and Mark Berman, principal of Rockland Industries Inc., Baltimore, MD

John Maiden, principal of Gummerson, JW Design and Hoad, Blacktown, Australia with Rajnish Aroraa, principal of Dicitex Furnishings Pvt., Mumbai, India

Hans de Tremerie, Cositex, the Zwevegem, Belgium based mill with Naim Kalha, Amman Jordan; Christian Tabachry of Tabachry-Azar, Beirut, Lebanon and Luc Callens, president of Algemene II with Zaki Kalha of Kalha, Amman, Jordan.

The Boyteks girls dressed in the latest Boyteks upholstery collection with customer Rasulo Tashmohamedov Gayret Bahramov, principals of Kengimikon Furniture Manufacturers, Uzbekistan and the tall guy is Mevlut, Baydar, PhD., marketing manager for Boyteks in Bursa.

www.fabricsandfurnishings.com 37

F FI C A L E N D A R August 25 – 27 Surtex Asia

Surtex Asia will take place at Kerry Hotel, Pudong Shanghai for three days. This event will majorly focus on the advances made in the home furnishing sector. This event is an ideal opportunity for the global designers who are looking forth for innovative designs and trends. This event will provide opportunities to the manufactures to learn about the latest trends, textiles, colors and styles. Moreover the visitors will get to learn about the modern prints and patterns introduced by the leading textile industry. Surtex Asia is proposed to make display of the products such as upholstery fabrics, contract textiles, wall coverings and more. This event will also provide business to business opportunities for the participants encouraging them to penetrate in the global market. Kerry Hotel Shanghai No.1388 Huamu Road, Pudong New District, Shanghai 201204, Shanghai, China surtexasia.com

27 – 29 Intertextile Shanghai Home Textiles Intertextile Shanghai Home Textiles is one of the most eagerly anticipated home textile sector trade events in China. The show is held over a period of three days and brings together several renowned industry experts from this field. As many as 1159 professional exhibitors, that too from 27 different countries, participate in the event and different types of home textiles and other related accessories are showcased here. The networking opportunities available at the show are extensive too. Intertextile Shanghai Home Textiles boasts of more than 41018 trade visitors, who attend the show on a regular basis. Informative seminars and business forums are also held

Advertiser Index For more information about one of our advertisers, see the page number listed: Aqua Clean Fabrics . . . . . . . 6 Aydin . . . . . . . . . . . . . . . . . . 13 Babei. . . . . . . . . . . . . . . . . . . 39 BDNY. . . . . . . . . . . . . . . . . . 31 Classical Elements . . . . . . . . 1 Covington. . . . . . . . . . . . . . . . 5 D’Decor. . . . . . . . . . . . 20 & 21 DiNole. . . . . . . . . . . . . . . . . . 9 Dicitex . . . . . . . . . . . . . . . . . 23 Express Air Freight. . . . . . . 33 GM Fabrics. . . . . . . . . 34 & 35 Heimtextile . . . . . . . . . . . . . 27 Hornschuch. . . . . . . . . . . . . 17 Kravet. . . . . . . . . . . . . . . . . . 40 Marcovaldo . . . . . . . . . . . . . 11 MoOD. . . . . . . . . . . . . . . . . 25 Richloom Fabric Group. . . 15 Rockland Mills. . . . . . . . . . 2, 3 Valdese Weavers. . . . . . . . . . 7 38

here. An exclusive brand launching event is hosted at the special Trends area that is set up at the show, which takes up a total exhibition space of 126500 square meters. Shanghai New International Expo Centre(SNIEC) 2345 Long Yang Road, Pudong Area, Shanghai, 201204, China Shanghai, China messefrankfurt.com

September 6–8 5F Textile Expo

5F Textile Expo is going to be held for a period of three days in Surat, India. This trade show will attract more than 10,000 visitors and more than 200 exhibitors from all over the world to have a discussion with each other about the modern market trends and latest business opportunities associated with fabric and textile industry. The focused point of this show will be the future market prospective associated with this sector and which will help in the expansion as well as the promotion of the companies related to fabric and textile industry. 5F Textile Expo will bring together owners of department stores and chain stores, retailers, importers, distributors and wholesalers, buyers of products and services related to fabric and textile industry. 5F Textile Expo will include more than 10,000 visitors like importers, distributors and wholesalers, buyers, owners of department stores and chain stores, retailers, decision makers and professional experts. Surat International Exhibition and Convention Centre Surat, Gujarat, India Contact: Samruddhi, 4nd Floor, Near Makkai Pool Nanpura Surat, Gujarat, India Tel: +(91)-(261)-3090138 / 3090122 / 3917777 Fax: +(91)-(261)-2472340 5Fexpo.com

6 – 10 Maison & Objet MAISON&OBJET show will take place at the Paris-Nord Villepinte Exhibition Centre in September 2013. The trade show will be targeting professionals from the field of Home fashion and design. The trade show will be attracting trade visitors from across the world. MAISON&OBJET show is not open to general public. It will serve as a unique opportunity for buyers and suppliers to establish foundations for new business contacts.

The exhibitors provide a superior presentation of internationally representative and carefully selected products from their own collections, with quality and added-value as a focus. Allparticipating companies are export oriented, a fact that gives an extra dimension to the global character of DECOSIT BRUSSELS Brussels Exhibition Centre Place de Belgique 1 1020 Brussels, Belgium moodbrussels.com

14 – 16 Comfortex Comfortex is an exhibition related to the home furnishings industry of Germany. Setting up national focal themes at COMFORTEX opens up new perspectives: collective stands and get-together events provide our exhibitors and visitors with completely new inspiration and interesting business contacts in the direction of Eastern Europe.

Brussels Exhibition Centre will emerge as a venue of Direction by Indigo Brussels where varied products/services will be exhibited which are imperative for Fabrics & Textiles sector. Being hosted by Premiere Vision, it is an annual show which will offer opportunities for viewing emerging techniques and comparing latest items. Venue: Brussels Exhibition Centre, Brussels, Belgium

17 – 19 Direction by Indigo Paris

November

Leipzig Exhibition Centre Leipzig, Germany Leipziger Messe, GmbH Messe-Allee 1, Postfach 100720 Leipzig, Germany Tel: +(49)-(341)-6780000 Fax: +(49)-(341)-6788762 Contact Organizer Contact Person: Event Manager Tel: +49-341-6788270 Fax: +49-341-6788272

Paris Nord Villepinte Paris, France 20, Boulevard Eugene Deruelle, 69432 Lyon Cedex 3, France Tel: +(33)-(4)-72606500 Fax: +(33)-(4)-72606509 Stephanie Binoist Tel: +33-1-70387012 Fax: +33-1-70387011 indigo-salon.com/

Miami Beach Convention Center Miami, Fl, United States Of America hdboutique.com/hdb

Paris Nord Villepinte Address: Parc d expositions et Centre de Conventions Roissy Charles de Gaulle, Paris, France

Nielsen Expositions 770 Broadway New York, United States Of America Tel: +(1)-(646)-6545000 / 4934100

maison-objet.com/

10 – 12 MoOD 2013

Contact Person: Mr. Jeff Brown Tel: +1-770-2915435 Fax: +1-770-7778776

MOOD Brussels Residential & Contract, worldwide the most important upholstery event, equals quality and professionalism.

10 - 12 Direction by Indigo Brussels www.fabricsandfurnishings.com

High Point Market is the largest furnishings industry trade show in the world, bringing more than 85,000 people to High Point every six months. Serious retail home furnishings buyers can be found in High Point twice a year because if you can’t find it in High Point, it probably doesn’t exist. Downtown Showroom Shuttle High Point, NC USA highpointmarket.org/ High Point Market Authority PO BOX 5243, High Point Nc, United States Of America Tel: +(1)-(800)-8746492 Contact Organizer Contact Person: Mr. Dawn Smith Tel: +180-087-46492

Professionals related to the field of Decoration fabrics, Curtains, Blinds and awnings, Wallpapers, Interior design, Sleeping and wellness furniture, Bathroom supplies and towel goods, Lighting and wellness products & General Public are the target visitors.

An event that defies the rules of a traditional trade show, HD Boutique is an open, collaborative forum where your ideas are not constrained. Your dreams become your potential and lead you to the unexpected. HD Boutique is the chic, smart-sized show exclusively for designers, architects, owners, operators and buyers involved with restaurants, cruise ships, condominium-hotels, vacation ownership venues, resorts, hotels, senior living facilities, nightclubs and golf and country clubs.

19 – 24 Highpoint Market

Brussels Exhibition Centre Brussels, Belgium 20, Boulevard Eugene Deruelle, 69432 Lyon Cedex 3, France Tel: +(33)-(4)-72606500 Fax: +(33)-(4)-72606509 Contact Person: Event Manager Tel: +33-170-387010 Fax: +33-170-387011 indigo-salon.com/

Direction by Indigo Paris is a leading international exhibition specialized in textile design and creation. With three editions per year, two for the fashion market and one for the furnishing one, Indigo offers to its exhibitors and visitors events to be inspired and prepare collections, get information on trends, and carry business between professionals.

24 – 25 HD Boutique

October

25 – 27 Heimtextil Russia Organized by Messe Frankfurt GmbH, the Heimtextil Rossija is 4 days event for textile industry. Held at Crocus Expo International Exhibition Center, 143400, Moscow area., Krasnogorsk, Box office Krasnogorsk-4, Moscow, Moskva, Russia, the event is directed towards exploring various avenues of the trading sector in all over world. Trade Visitors - importers & exporters from all sectors of the textile machinery industry, including spinning, nonwovens, weaving, knitting, dyeing and finishing, garment making, testing, software as well as dyestuffs and chemicals & General Public. Crocus Expo International Exhibition Center Address : Krasnogorsk area, Box office Krasnogorsk-4 Moscow, Russia Messe Frankfurt Exhibition GmbH Ludwig-Erhard-Anlage, 1 Frankfurt, Germany Tel: +(49)-(69)-7575000 Fax: +(49)-(69)-7575643 Contact Organizer Contact Person: Event Manager Tel: +7-495-7211057 Fax: +7-495-7832326

14 - 17 EVTEKS

EVTEKS 2013 hosted more than 1000 selected exhibitors 35 percent of which were international brands and 118.413 visitors from 69 countries. After its remarkable success story of EVTEKS fair, Istanbul Trade Fairs, an affiliate of Cnr Holding is now launching a second edition which is called HOMETEX revealing the most covetable names in home fashion with a more enriched content on 14 - 17 November 2013. High-end exporter & importer brands in home textiles, decorative products, housewares and lightening will present their latest collections to the professional visitors in the elegant atmosphere of HOMETEX. CNR Expo Center Istanbul, Turkey Contact: Ms.Filiz KARAKUL / International Marketing Manager Tel: +90 212 465 74 74 Ext.:2122 filiz.karakul@cnr.net cnrhometex.com/anasayfa.aspx

December 8 – 11 Showtime

Showtime™, High Point’s Semi-Annual Fabric Market, is produced by and for the members of the International Textile Market Association (ITMA). Twice a year, ITMA brings all segments of the home furnishings industry together, in one place, at one time. Held in June and December, this market offers the most thorough fabric, leather and trimmings presentations in the western hemisphere. At Showtime, ITMA member companies host more than 800 buying companies during each event. On average, exhibitors schedule 70 to 110 appointments for the week, making this market a costeffective venue to show and view thousands of fabrics. Appointments can be made online, but walk-in traffic is also welcome. High Point Convention & Visitors Bureau High Point, NC USA Email: info@itmashowtime.com Phone: (336) 885-6842 itma-showtime.com

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THOM FILICIA for KRAVET COLLECTIONS

inspired. kravet

® ®

FA B R I C S

FURNITURE

TRIMMINGS

CARPETS

K R A V E T. C O M