4th. Issue -Autumn/Winter ‘19
THE BASIC JOURNAL
EXPLORE INTO THE WILD
Inspired by the beauty of nature. A feeling of “hygge” in the true north. An invite to dress less complicated.
55°39’0.65N 12°34’41.78E
OUR MISSION
O
UR MISSION IS TO create good basic clothing that works across collections, generations, tendencies and brands. We wish to create that piece of clothes, that you continually grab from your closet, because it makes you feel most comfortable.
We want to work against the flood of fast fashion, and create slow fashion instead. Fashion that lives more than one season, simply because it’s everybody’s favourite clothing.
B
ASIC APPAREL IS BUILD ON
a foundation of honesty and transparency between suppliers, customers, agents and colleagues. Our team consists of 5 independent, strong women who all embrace our mission and actively participates in our culture, by bringing bold and original ideas to the table. A shared value of professional pride.
OUR SYMBOL A rune from our ancestry
Morning dawn — a feeling of a pure and honest beginning. An homage to the Nordic culture and traditions.
W
E DREAM UP, DRAW
and design every little detail from our beautiful studio in Copenhagen. Starting with pen and paper creates a space for imagination, allowing us to experiment and challenge everything, from the perfect construction of a dress, to the handdrawn prints you see on some of our styles.
O
UR CLOTHES ARE QUIET and are not meant to make a statement. That’s what makes them simple and basic. When we start designing a new season, we spent a lot of time sourcing for the best fabrics, made of the most natural fibers.
To us this is power dressing.
LET’S TALK
SALES DENMARK Camilla Balle: +45 26 23 73 66 / cb@basicapparel.dk Lena Rabølle, The Fashion Agency: +45 20 93 75 70 / thefashionagency@hotmail.com SALES NORWAY Mie Jeanett Anker, Style Agency: +47 957 81 179 / mie@styleagency.no SALES NETHERLANDS Mercedes de Bruyn, The Train: +31 640007298 / mercedes@thetrain.nl SALES GERMANY Friedrich Reckfort, Urban Renegades: +49 (0) 160 938 38 865 / friedrich@urban-renegades.com SALES BELGIUM Kelly, Showroom le Garage: 0032-486-12-32-10 / kelly@showroomlegarage.be