FACADE MAGAZINE - ISSUE 03 - MEN'S ISSUE

JUNE/JULY 2015

FACADE

A FASHION & BEAUTY MAGAZINE - ISSUE 03

E D A C E A D F FACA ACA F D A E D C A A C A F ADE F ADE C C A A F F FACA E E D D A A C C A FA D A C A E F E D D A A C F AC FA E D A A F C A F E D A C E A F D CA D A E C D A F CA

D A C FA

E D A C E A D A F C A F E ADE A C A E F D A D FAC A C E A D FADE EFACA C A F E D E E A C AD CAD A F A FACADE FA F E E D D ADE FACA CADE C A F A FCADE E A D D A A C C A A F FACADE F DE E D E CA

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03 ON THE COVER:

KOFI SIRIBOE @ VISION LOS ANGELES in “LONE STAR” photographed by JESSICA CASTRO @ WILHELMINA ARTISTS, creative directing by RANDY TRAN, styling by JOEY THAO @ ONE REPRESENTS INC, male grooming by MAEE KROFT, stylist assistant MIMI BUI

SEE PAGE 86

PAGE 32 5 FROM THE EDITORS

PAGE 24 64 “BOOX SAAK”

by JESÚS VILLANUEVA VARELA

6 CONTRIBUTORS

FEATURES 18 “FRANCIS KENNETH”

by JULIAN FABRIGAS

74 - COVER “LONE STAR”

by JESSICA CASTRO

86 “HEAT OF THE MOMENT”

by DIANE JONG

96 “ABANDONED”

by ABBAS KEI

18 “RUBA WILSON”

104 “HOPELESS ROMANTIC”

by JULIAN FABRIGAS

by ALAN ROMAN

32 “POCKET SQUARE CLOTHING”

114 “IN BLUE”

by ANDREW LY

18 “JEAN CLAUDE TRIBE”

by DANI REESE

EDITORIALS 40 “(UN)CHAINED”

by ALEXA KOEGEL

48 “STRAY”

by RAUL SINGSON

56 “URBANE”

by SEAN ARMENTA

by MARTINA GIACHI

124 “HOME ALONE”

by IRVIN RIVERA

132 “REVERIE”

by CARLOS KHU

PAGE 38

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from the editors So here we are again onto issue number 3! We’re already halfway through the year and the growth of Facade has been very exponential as our content continues to grow.

We have received the most amount of submissions thus far and all submitted editorials never cease to impress. We are so proud of all of our contributors! In this special men’s issue we decided to pack in more than usual by including a hefty dose of editorials and features including some familiar faces you may have seen on television. We, at Facade, want to thank you once more for being extremely amazing readers and contributors. None of this would have been possible without your support and we can’t wait for you to flip through our pages.

instagram: @facademagazine facebook: http://facacebook.com/facademag

Maee & Randy

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ONTRIBUTOR

editor-in-chief

co-editor/designer

maee kroft randy tran

writers

julian fabrigas, andrew ly, dani reese

contributing photographers jessica castro, azusa takano, raul singson,

sylvia gunde, diane jong, alan roman, abbas kei, martina giachi,

alexa koegel, irvin rivera,

randy tran, carlos khu, sean armenta jesĂşs villanueva varela features jean claude, pocket square clothing co., francis kenneth, ruba wilson

submit to us

submit@facademagazine.com show us love, advertise with us work with us

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instagram: @facademagazine twitter: @facade_mag facebook: www.facebook.com/facademag

6

SEE PAGE 64

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FEATURE jacket by MATIERE, shirt by ORIGINAL PAPERBACKS, pants by UNIQLO, lapel pin & tie

by POCKET SQUARE CLOTHING, shoes by BED STU

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FEATURE

FRANCIS KENNETH

Do I feel like an underdog? no. Am I the underdog? maybe. written by JULIAN FABRIGAS photography SYLVIA GUNDE, art directing RANDY TRAN, styling STEPHANIE BIDES, grooming JADYN NGO

As I sat down with blogger Francis Kenneth

all, they don’t want to tarnish their brand and spoil future

(FK) in his Los Angeles apartment, I couldn’t help but

business prospects. Bloggers tend to watch over them-

take notice of his appearance. Up to that point, I was used

selves to a point where you sometimes, at the end of the

to seeing him dressed in strictly menswear: sharp blazers,

day, forget they are still people like you and me.

snug dress shirts, slim fitted slacks, and genuine leather

dress shoes. But here he was, trotting around the living

held in high regard by others. It’s important for him that

room in basketball shorts and a plain white tank top, hair

he and his business prospects remain at eye level, because

disheveled and flat at the sides, all while folding laundry.

then he can establish a genuine and powerful connection

Looking at him then, I forgot that he was even this all

that is unaffected by any sort of status or position. He

encompassing menswear blogger who’s collaborated with

wants to be seen as a regular guy after all. To him, busi-

household names like Urban Outfitters and GQ, or that

ness shouldn’t have to be a linear two-dimensional plane,

he’s hosted events around Los Angeles. It even slipped my

but rather like an intimate relationship that has room to

mind that just the other month he was flown out to New

expand and grow.

Unlike some bloggers, FK doesn’t want to be

York by Remy Martin for a social media campaign.

Though, FK does understand that being the

Even more so, you wouldn’t suspect the guy

center of attention and maintaining a status is part of

to be a six year U.S. Navy veteran either who now has a

the job, and despite contradicting his beliefs, he utilizes

Bachelor’s Degree in behavioral sciences and a minor in

that attention to his fullest capabilities. He’s aware of the

psychology. There’s layers upon layers of things you can

significant role fashion plays in a generation and how it

say about it him as well, but he has this knack for making

reflects the people of its time. It’s through that same in-

you forget the wild things about him when it comes to

fluence that he utilizes fashion as his platform to leave his

speaking business. He’s quite the normal guy really, and

mark in others. You can say he has some rather philan-

it goes to show as he sprucely folds his towering stack of

thropic goals and treads in a sensitive territory that most

clothes. Though, quite frankly, I think that having others

bloggers don’t dare, and he does so with gusto.

see him as just another human being is his goal.

Bloggers are the new rockstars of our times;

Their presence online being their number one selling point. Being at the center of the public’s eye, there’s a certain type of image these bloggers have to uphold. After

9

FEATURE What would be the earliest indica-

Pocket Square Clothing and Richer Did you experience any culture

Poorer for example. Phenomenal

shock getting involved in this type

dudes. They’ve become friends that

would definitely have to be my dad,

of industry?

I can call to kick it with. Once that

believe it or not. If you look at him

Prior to blogging, I ac-

dynamic is established, it brings a

now, he resembles your typical Fili-

tually never hung out with people in

sort of genuinity to the work you do

pino dad – you know, the polo shirts

the industry, so it was definitely dif-

together. You develop a chemistry

tucked into a pair of Levi’s 501s.

ferent. It was a bit easier since I was

that is both business and friendship,

All that. But from a very early age,

“older and more mature,” therefore

and those two together are powerful

he stressed the importance of per-

it was easier to deal with everything

things.

sonal appearance.

that comes with it. At the end of the

tor that got you into fashion?

The

earliest

indicator

day, it is what it is, and I don’t let it

What were some key influencers to you growing up in an age out-

Seeing how the influence started

affect me too much. However, I can

at a young age, at what point did

say that the biggest shock is how

side of blogging?

you consider going in blogging?

temporary things are. Like the “re-

How did you find yourself there?

lationships” and what not. There’s

is an influencer, so the people

I guess I was always interested in

a big part of the industry, especial-

throughout all the years I’ve met

fashion, but it wasn’t until two years

ly when It comes to the bloggers,

through different settings. I grew

ago that my girlfriend, recommend-

that is superficial. Everyone has

up primarily in the South Bay in

ed getting into blogging because she

their two minute elevator speech

different settings from elementa-

knew I loved writing and dressing

that they give to sell themselves

ry, middle, and high school. With

up. Put two and two together, and

to brands and each other. They do

each part of my life I picked up a

here I am. The beginning of 2013

it pretty damn well, might I add,

new culture from the people I came

was when I officially started my

but in all honesty, it gets very re-

across. They influenced my style,

blog, but it wasn’t until the summer

petitive. You hear the same shit just

which you can say, is a reflection

2014 that I took it seriously. I mean

from different people.

of me.

very seriously. I began to post one

Everyone I come across

I see everything as influ-

ential to fashion – It’s a reflection It seems you’ve been getting more

of a specific generation’s culture.

accustomed to this considering

For example, I played basketball

your recent campaign with Remy

growing up (still do, by the way),

Martin. Can you tell us how that

and sported the whole b-ball look.

It’s been rad going through the mo-

went?

In Elementary school, it was all

tion, collaborating with brands and

First of all, Remy Martin is rad.

about that and hip hop. Then there’s

other influencers.

I’ve never been to New York. They

the surf and skate culture I picked

flew me out there, and took care

up in middle school, and the scene

2013 is pretty recent. What were

of everything. I was spoiled. No

days in high school. There’s always

you doing in the time prior to

trip should ever be that good. I’m

something new and refreshing when

this?

afraid New York will never be as

it comes to fashion. I can say I’ve

Well, after high school I

good whenever I decide to go back.

picked up a lot.

went to Cal State Fullerton because

That aside, they planned a seriously

college was the “next thing to do.”

packed itinerary, so thanks Remy

I did my general ed there, but after

Martin!

to three times a week, I attended events left and right, and began to network as much as possible. From there, it sort of just fell into place.

my second year, I ended up joining the military [US Navy]. At the end of that, I went back to school at Cal

What dictates a proper business relationship with the people

State Dominguez Hills. I actually

you’ve met?

just graduated.

I don’t treat blogging as

a job because the end goal is to conthe

nect above and beyond the business

civilian world, I obviously got to

setting. It’s more important for me

wear whatever I want. It was lib-

to establish relationships, and lon-

erating as it was challenging too

gevity is key. Don’t get me wrong,

considering I have to think of what

I don’t mind having acquaintances,

I would have to wear for the day.

but it’s those relationships with

For six years, I pretty much wore a

lasting power that find myself most

uniform everyday. Coming back, I

drawn to. Since I took on blog-

just hung that uniform up for a new

ging I have made some seriously

one.

awesome friends. Take the guys at

Going

back

into

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FEATURE blazer by TOPMAN, shirt

by BRISTOL & BULL, bow tie by ALFANI, pants by LEVI’S

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FEATURE jacket by RALPH LAUREN DENIM & SUPPLY, shirt

by PRIDE, pants by COTTON ON, shoes by CREATIVE RECREATION

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“ I see everything as

FEATURE

Universality is a key concept in which you incorporate into your blog. Where most bloggers like to focus on one strong keypoint, you diversify. What’s your reasoning behind this strategy?

You can’t please them all, but I’d like to be relatable

to everyone. I legitimately care about establishing that connection even if it’s at the expense of changing my perspective. If someone can change how I think or feel about something, then that to me transcends anything that has to do with blogging. The same can be said about my readers, and how I want to affect them. Universality and diversity, in my mind, go hand in hand.

influential to fashion – It’s a reflection of a specific generation’s culture.

In the world of fashion blogging, the female presence is prominent. Are there times where you feel like an underdog as a male fashion blogger?

Do I feel like an underdog? No. Am I the underdog?

Maybe. I have to say that although there are a lot of other male bloggers out there, we’re still the minority. I also happen to have piercings and a ton of tattoos, and even though I turn twenty-eight this year, I can still pass for an eighteen year old. So those things may or may not be working against me as well.

With the recent evolution of menswear, do you feel it has been more or less difficult to maintain an image of masculinity,

With fashion becoming more relevant for guys, and

the feminist/LGBT movement, you get gender fluidity. The idea of masculinity and femininity is turning into this gray area, and becoming less important as whole. I don’t really give a fuck about either of the two. To answer your question, I say no because it doesn’t matter to me to begin with.

What’s your approach to how you dress?

For me specifically it’s not about maintaining an

image, but more or so maintaining your lifestyle. If how someone dresses doesn’t reflect who they are or where they’ve come from, then what’s the point? I like to incorporate the many people and places I’ve come across in my style. It’s a reflection of who and what I’ve seen and experienced.

What are the most important things you would like to get across to your readers and business partners alike?

Three things: 1. Just because we work together doesn’t mean it has to end there. If we can connect on a further level, then why not?

2. Keep it real and be true without having to compromise your convictions and personal beliefs (despite them being subject to change).

3. Stay positive. This year I have been trying to be even more open minded, to keep an even more open heart, and see the good in all things. I’m hoping I can hold onto that positivity, and maybe, just maybe make that positive change in someone else’s life.

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FEATURE shirt by PRIDE, pants by COTTON ON, shoes by CONVERSE

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FEATURE shirt by CHOUKAIR, pants

by INC, suspenders by ENGLISH LAUNDRY, tie by PENGUIN, hat by URBAN OUTFITTERS

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FEATURE shirt by AZUL BY MOUSSEY, jacket by GAP, jeans by LEVI’S, socks by ENGLISH LAUNDRY, shoes

by CONVERSE, watch by MERONA

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FEATURE

jacket by CHOUKAIR, shirt by PRIDE, jeans by LEVI’S

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FEATURE photographed by RANDY TRAN, styled by JAMIE LUONG, grooming by JADYN NGO, photo assistant AZUSA TAKANO

shirt by PRIDE, jacket by EARLY MORNING REBEL, pants by EARLY MORNING REBEL, rings by TRACEE NICHOLS, shoes by HUGO BOSS

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R RUBA WILSON

FEATURE

WRITTEN BY JULIAN FABRIGAS

Hollywood can be a suffocating place, and

is honest sincerity behind his charming smile, and it’s

lywood, he still manages to upkeep his youtube chan-

it’s often on the aisle of the red carpet where fame is

this new fresh manner of professionalism that has even

nel by posting regular vlog inspired reaction videos.

held at the throat by the knife of journalistic question-

earned him the unofficial title as the #PrinceOfHosting.

ing. The flashing lights can be blinding and the marquee

It would only seem natural for Ruba to have

has had experience hosting a large variety of events that

of celebrity names which blink across the eyes of those

an instinctive knack on the microphone, considering how

have included celebrities such as Chris Pine, Sandra

behind the rope can be intimidating as well. Eager jour-

he is no stranger to the entertainment Industry. Growing

Bullock, and Hugh Jackman just to name a few. He has

nalists prep themselves by sharpening their curiosity as

up, Ruba was surrounded by entertainment journalists

also worked with Sidereel, AfterBuzzTV, and Celebified

these public figures step out of their limousines to stroll

and paparazzi of the like, due to his aunt, Grammy-nom-

among many, on his rapidly growing resume of collab-

down that aisle. However, the red carpet doesn’t always

inee Shanice Wilson, and uncle, actor Flex Alexander.

orations. In addition to his already long list of experi-

have to be a place of journalistic aggression where ce-

Ruba’s hosting career also started early on as well with

ence, Ruba and his family also have a Docu-Series on

lebrities are held by the neck by misconstrued and mis-

his YouTube channel.

He had his own little web series

The Oprah Winfrey Network titled “Flex and Shanice”

leading questions. Ruba Wilson, for example, is a positive

on his YouTube channel where he interviewed friends,

that is ready to air their second season this summer.

and outgoing youth from Pennsylvania, whose electri-

but it wasn’t until he had Disney star, Kyle Massey, on

fying personality not only shines on the job, but exudes

his show which led PR companies to contact Ruba for

a unique presence that most correspondents lack. There

possible gigs. While Ruba may be busy working in Hol-

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Aside from his red carpet talks, Ruba also

FEATURE shirt by AZUL BY MOUSSY, jacket by MATIERE, necklace by AMARILO

20

FEATURE ASIDE FROM YOUR ELECTRIFYING PERSONALITY, ONE OF YOUR MOST NOTABLE FEATURES WOULD HAVE BE THOSE AWESOME DREADS OF YOURS. WHAT MOVED YOU INTO GROWING THEM OUT?

Thank you so much. My mom was the one who actually start-

ed my dreads when I was 3 years old. I actually hated them up until I was thirteen years old.

YOU HAVE BIG GOALS IN WHICH YOU STRIVE FOR: OWNING YOUR OWN TALK SHOW, LAUNCHING A CLOTHING, ETC. WHAT’S YOUR GAME PLAN TO MAKE THIS ALL HAPPEN?

Great question, I just believe that if I continue doing the

things that I’m currently doing, and doing it more and consistently, it will definitely happen sooner than later.

ASIDE FROM THE LONG TERM GOALS, WHAT ARE SOME EXCITING THINGS WE CAN LOOK FORWARD TO IN THE REST 2015?

In July I will be one of the host for this amazing event called

“Vidcon”. I’m super excited about it! The new season premiere of my family’s Docu-Series “Flex and Shanice” on the Oprah Winfrey Network airs July 11th at 10PM. Also I will be releasing new music this summer! If you

guys haven’t be sure to check out my current Single “Turn It Up” featuring my big bro Tahir Jahi! It’s a dope “TURN UP” song.

IT’S IMPRESSIVE HOW POSITIVE AND OUTGOING YOU ARE

WITH YOUR HOSTING. I ESPECIALLY LIKE THE FACT THAT YOU AREN’T SNEAKY IN WITH YOUR INTERVIEWS WHEREAS MOST RED CARPET CORRESPONDENTS ARE. WHAT’S YOUR PHILOSOPHY IN THIS FIELD OF “HOSTING”?

Thank you again that really means a lot. I just believe in hav-

ing a good time and getting creative with my questions. Most importantly have a conversation and research, research, and research!

OFTEN TIMES, PEOPLE FIND HOLLYWOOD TO BE A DESTRUCTIVE PLACE. WHAT’S YOUR SECRET TO ALWAYS MANAGE TO REMAIN UPBEAT AND POSITIVE?

You have to constantly surround yourself with great people.

In my case it’s my family that’s always around me. I truly wouldn’t have it any other way.

WHEN YOU HOLD INTERVIEWS WITH THESE BIG NAME CELEBRITIES, ARE YOU MOSTLY NERVOUS OR EXCITED? CAN YOU RUN US THROUGH WHAT GOES THROUGH YOUR MIND?

I wouldn’t say that I get nervous, the anticipation of an inter-

view in general “Gets me”. I have to constantly remind myself not to be too much in my head and just go for it, live in the moment, and just have fun.

WHAT ARE SOME THINGS YOU LOVE MOST ABOUT YOUR JOB?

I love the interaction with whoever I’m talking to. I literally

can talk to anyone. Everyone has a story and in my honest opinion everyone want to share their story. Guess what I’m here to listen lol.

PUTTING MONETARY ISSUES AND GIGS ASIDE, HOW DO YOU PERSONALLY MEASURE YOUR SUCCESS THUS FAR?

This is just the beginning! The things that I’ve done thus far

has been practice for me and a great learning experience.

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AS A HIGHLY ENERGETIC AND EXPRESSIVE PERSON, EXACTLY HOW IMPORTANT IS “SELF­ EXPRESSION” TO YOU?

OH MY GOD, self expression is everything to me! I’m an

extrovert if you couldn’t tell. With everything that I do I want it to bleed “RUBA” whether it’s Hosting, Music, clothing, literature, whatever!

HOW DO YOU INCORPORATE THIS BELIEF INTO YOUR BRAND NAME?

I just do it, self expression is apart of my brand, as a TV

Personality/On-Air Personality it comes with territory.

WHAT ARE SOME THINGS THAT KEEP YOU GOING WITH YOUR CAREER?

BEYONCE! No, but really, she is greatness in my eyes.

Whenever I need a jolt of inspiration/motivation, I watch her 20 min video

“4” and I’m ready to take on the world. Being apart of this industry is some-

thing that I’ve always wanted to do and I’ve always known that it takes a lot of work to get to where you wanna go. With that said I’m not going to

stop and until I’m on top. And even then, I’m going to keep striving for greatness.

YOU CAN FIND RUBA WILSON ON TWITTER AND INSTAGRAM AT @RUBASWORLD

FEATURE shirt by JACOB DAVIS, jacket by JENNY SCHWARZ, pants by EARLY MORNING REBEL

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FEATURE shirt by PRIDE, crown by MARIANNA HARUTUNIAN

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FEATURE poncho by PRIDE, crown

by MARIANNA HARUTUNIAN, arm cuffs by MARIANNA HARUTUNIAN

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FEATURE sweater by JACOB DAVIS, jacket by JACOB HOLSTON, shorts by AZUL BY MOUSSY, body chain by HAATI CHAI

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FEATURE

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FEATURE

POCKET SQUARE CLOTHING WRITTEN BY ANDREW LY

PHOTOS BY AZUSA TAKANO

Pocket Square Clothing is a men’s accessories company that was established in Los Angeles in 2011. With no prior knowledge of the fashion industry and only the dream to create a certain lifestyle, Andrew Cheung and Rodolfo Ramirez took a classic accessory and launched a successful business. Since its humble beginnings, PSC has expanded their products from different variations of ties and into socks, sunglasses, wallets, and much more.

The key ingredient to their product line is the fact that it’s all American made, a claim most their competitors can’t make. Using traditional craftsmanship techniques and a keen attention to detail, PSC continues to break the mold by infusing different styles of artistic culture to further evolve with the tastes of their consumers.

Aside from producing accessories, Cheung and Ramirez have a firm belief in their philosophy to create a fashion ideology that helps enhance and project individualistic personality, to communicate inner qualities that stem from more than just the sake of fashion.

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FEATURE

ON BEHALF OF FACADE, I’D LIKE TO

challenged we are and the better we become. Every brand out

HOW DO YOU FEEL THAT MANTRA RESONATES

THANK YOU BOTH FOR STOPPING BY. I KNOW

there also has their take on fashion. You can say that we have

WITH YOUR BRAND?

RUNNING A COMPANY IS VERY TIME CONSUMING,

great design aesthetics, tailoring, quality, interesting fabrics

RODOLFO: Pocket Square Clothing takes pride in its do-

SO LET’S GET STRAIGHT TO BUSINESS. IF YOU

and prints, and a “Made in LA” tag, but put that all aside and

mestic manufacturing and attention to detail. We strongly be-

COULD DESCRIBE PSC’S STYLE AND IMAGE FOR

I think you’ll find what actually sets us apart is the unique

lieve that our local manufacturing has allowed us flexibility

PEOPLE LOOKING TO TRY YOUR BRAND, HOW

lifestyle we created really builds a connection with our con-

over other brands that manufacture overseas. We have been

WOULD YOU DESCRIBE YOURSELVES?

sumers. We like to say that we’re not trying to sell a product,

able to respond quicker and be more flexible with our designs

RODOLFO: The PSC style and lifestyle is multifaceted.

but rather an idea that people want to be a part of.

and fabric choices. Making our entire product line in Los

Art, music, entertainment, architecture, and culture define

Angeles has also allowed us to garner media exposure and

the PSC lifestyle. The brand delves into realms of Urban,

SO LIKE A LIFESTYLE, NOT JUST A

given us opportunities to work with a plethora of profession-

Vintage, and Chic Style. Textures and prints rule supreme in

BRAND? I FIND IT FASCINATING THAT YOU AC-

al athletes and celebrities. We are proud to be contributing to

our world of design. Above all we encourage our customer

TUALLY ADMIT THAT YOU ENJOY COMPETITION.

the local economy and wish others would follow suit as well.

base to have fun with their style and utilize our pieces as an

MOST COMPANY OWNERS WOULD SAY THE EX-

avenue of self-expression.

ACT OPPOSITE!

RODOLFO: We’re different, and we’re not afraid to work

WITH THE POCKET SQUARE, BUT DOES IT STILL

I MYSELF HAVE BEEN VERY FOND

WOW, THAT SOUNDS LIKE QUITE THE

with anyone, be it fashion or something else. We’ve been

CARRY THE SAME WEIGHT IN THE FASHION IN-

UNIQUE MIX! THAT EXPLAINS HOW COMPA-

trying to build a creative community within Los Angeles. At

DUSTRY IN THIS DAY AND AGE? WHAT KEEPS

NY HAS GROWN IMMENSELY IN SUCH A SHORT

its core we are an entity of creators, musicians, designers,

SUCH A CLASSIC ACCESSORY SO FRESH AFTER

AMOUNT OF TIME. SPEAKING OF WHICH, WHAT IS

artists and talented gentlemen, who care about the way we

ALL THESE YEARS?

IN STORE FOR THE FUTURE OF PSC?

look. Our goal is to educate, inspire, and create.

ANDREW: We started Pocket Square Clothing four years ago

I liken our aesthetic to that of a sophisticated

ANDREW: Our growth has been pretty much organic since

as a vehicle to explore our own individual styles. We went in

type of cool. Our mantra has always been focused around

the beginning. We recognized early on that it was important

knowing nothing about the industry, but designing accesso-

people and their stories and journeys. Unlike other fashion

to have focus for the brand and what we offer rather than

ries was something we were always very interested in pursu-

brands and new startup companies, we are interested in

rushing into every product category. We’re not trying to rein-

ing. It just so happened that men’s accessories started making

taking our customers through a journey of self-discovery

vent menswear or chase after trends, which is where I think

a huge resurgence, and we found ourselves a nice niche to

through the timeless pieces we bring. Case in point would

some new brands go wrong. But we’re certainly conscious of

build the brand around a growing menswear industry. How-

be Andrew and myself demonstrating our style, travels, and

what does or doesn’t work, and what needs to happen in order

ever, the goal has always been to delve into full apparel.

views on life throughout our social media platforms.

to be successful in this industry.

RODOLFO: We are currently in the works of starting a

GIVING BACK TO COMMUNITY IN A

Accessories, the pocket square in particular, is just one of

Made to Measure suit line along with developing a collec-

WAVE OF COOL FASHION? COUNT ME IN! BESIDES

these things that can transform an ensemble tremendously.

tion of leather wallets and dress shoes. There is no real math

BEING AN LA BASED COMPANY, WERE YOU ALSO

They are timeless for a reason, the pocket square can say

or science to how we move forward and what we decide to

MORE INFLUENCED BY DESIGN TRENDS LOCAL-

a lot or very little about a one’s personality. It can be used

introduce into the market. We listen very well to what our

LY? OR WERE YOU INSPIRED BY OTHER FAC-

as a bold statement or be as subtle as a crisp white pocket

customer base likes and would like to see from us. The ulti-

TORS?

square. Our use of materials can certainly be used as the key

mate goal has always been to open several storefronts with

ANDREW: Neither of us had a fashion background. Rodolfo

element of keeping any garment, but particularly our pocket

the aim of being an internationally known brand. Our vision

had an architectural design background, and I had a business

squares fresh.

for the brand has always been to become a style destination.

and film background. We started the company right out of

We like to have our hands in everything creative whether its

college with no knowledge of the industry or even how to

design, film, music or branding. So after that, who knows

sew clothing to begin with. We took a very grassroots ap-

THAT YOU FEATURE ARE QUITE DIVERSE AND

what we might get into next. PSC is still a modest brand,

proach to learn everything from the ground up. It was really

UNIQUE. WHAT NEW COLLECTIONS DO YOU HAVE

but it’s a good feeling to see that we’re starting to get rec-

a passion project from the beginning and we had a strong

IN MIND AND HOW WOULD THEY BREAK FROM

ognized wherever we go. We’re humbled by what we’ve ac-

vision for where we wanted to take the brand.

THE PREVIOUS MOLDS?

complished so far, and we love waking up everyday doing

what we do.

RODOLFO: Because we lacked a fashion background, we

RODOLFO: We started our six core collections as a branding

looked to some of the more well-known style icons like Nick

strategy to combat the traditional fashion calendar. Instead of

TRYING DIFFERENT VENTURES CAN BE

Wooster and Street Etiquette for style and branding inspira-

having the basic spring/summer and fall/winter set up, we pe-

HIT OR MISS WITH MANY BRANDS, SO WHAT DO

tion. We very much based much of our designs on the New

riodically add a new product to each of the core collections.

YOU FEEL SETS PSC APART FROM OTHER TRENDY

York fashion scene. We used what we saw, analyzed it, and

We see them less as collection and more as a permanent en-

FASHION COMPANIES WHO BELIEVE IN THE SAME

then adapted it to the easy-going and lighthearted Californian

semble that will last for years to come.

VALUES?

mentality.

ANDREW: There’s always going to be smarter and brighter

people bringing better ideas and designs forward every year.

And that’s something we want because the way I see it is that

WELL FROM THE LOOKS OF IT. I’VE HEARD THAT

the more attention the menswear industry receives, the more

PSC’S MANTRA IS “AMERICAN MADE IS BETTER.”

LAST QUESTION. THE COLLECTIONS

Be sure to check out the rest of Andrew and Rodolfo’s fashIT SEEMS TO BE WORKING QUITE

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ion line at WWW.POCKETSQUARECLOTHING.COM

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FEATURE coat by SAINT LAURENT, scarf by MARGEILA, painted trousers by TOPMAN

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FEATURE

N A E J E D U A L C E B I TR WRITTEN BY DANI REESE photographer RANDY TRAN creative director YEN GALANG grooming MAEE KROFT

Facade Magazine is thrilled to present a glimpse into the incredibly talented and multifaceted mind of pioneer JEĀN CLĀUDE. Deeply rooted in the arts, JEĀN CLĀUDE demonstrates dynamic talent in his work that masterfully fuses together fashion, music, and art. Make sure to watch out for the sneak peek from his upcoming EP and other projects.

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FEATURE couture suit by ELLIOT EVAN, sunglasses by JEREMY SCOTT X LINDA

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FEATURE

So tell me about yourself.

As an artist, do you feel as though your classical opera, and piano

background has a huge influence on your music and fashion tastes?

Singer/Songwriter – Artist/Muse/Creator. I was born in

Los Angeles to a Guyanese family. My mom moved to LA from Guyana,

South America when she was 17. I am the first generation born in the

cal training. Being able to reference classical opera & traditional stan-

US. I moved to London when I was 16. London is where I discovered

dard throughout my music has given me a deeper appreciaition for my

myself, my inspirations, and began to write my album.

craft, and hopefully will result in longevity.

Growing up in LA, do you feel like it has influenced you artistically?

As a person who has worked with you personally on a photo shoot,

I noticed that you have a very positive and influential attitude. How

LA honestly had no influence on me whatsoever. I did not

Definitely! Many musicians out today do not have classi-

connect with the city and was dying to escape which is why I moved to

do you maintain that attitude about life?

the UK at such an early age.

Wow thank you! I’m honestly just human, I have my good

and bad days. But what keeps me going is music. It’s truly my driving Can you tell me about your upcoming EP that debuts this fall? What

force and consistent reminder to keep pushing on with the best attitude

are some things we should look out for that you are excited about?

possible. Its humbling to hear my passion and positive energy is no-

ticed.

Yes! I will be releasing my debut solo EP JEĀN CLĀUDE

this fall via Intl House of Sound. This EP will be a compilation of songs that have evolved since I began writing the record back in 2009. Visu-

I also noticed your own personal taste in music is quite different

ally, I plan on telling a didactic story of my art references within each

than many people. Who are your favorite artists and icons?

video. Words can’t fully explain how happy I am that this project is

finally coming together. I’ve never felt more ready.

sy Collins, Sonic Youth

Tell me how you feel about the relationships between music, art, and fashion. Do you think that they can exist without each other, or that they are intrinsically linked?

For me music always came first. Music inspires, my art,

and fashion. Its hard for an artist or fashion designer to tell their story without a soundtrack. So to answer you question music can exist without art and fashion, but art and fashion need music to explain their concepts.

I noticed one of your signature looks includes an Elizabethan Ruff collar. How do you define your own personal style?

My fashion is a direct reflection of my art obsessions.

Frans Hals and the 1500s have always been dear to my heart (hence the ruff).

Bold and clean work very well for you. Why do you prefer minimalism over something a bit more complex?

I find minimalism to be a lot more complex. Without busy prints and color, you are forced to see the person for who they are; No mask, no distraction. There is only opportunity for a genuine connection.

Can you tell me about your upcoming residency and the Shangrila Hotel ?

I am kicking off Memorial day weekend with the first

show of my summer residency at Hotel Shangrila in Santa Monica. Hotel Shangrila is dear to my heart. Its art deco furnishing and bold black and white furnishing sets the perfect stage for me.

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Franz Liszt, Sigur Ros, Clyfford Still, Bas Jan Ader, Boot-

FEATURE coat by CHRISTIAN DIOR, painted trousers by TOPMAN, ruff blanc by JEAN CLAUDE TRIBE

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FEATURE shirt by PRADA, scarf

by MARGEILA, kilt by LIPSERVICE

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FEATURE

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FEATURE hat by ALL SAINTS, blazer by YVES SAINT LAURENT, painted trousers by TOPMAN, scarf

by KOOPLES, boots by VERSACE

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(UN) CHAINED

photographer & stylist ALEXA KOEGEL grooming PAIGE WEISS model BRIAH BETTENCOURT @ BMG MODELS NY

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top by CUSHNIE ET OCHS, earrings by DANNIJO, ring by MALENE BIRGER

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STRAY photographer RAUL SINGSON stylist DESYREE NICOLE model DANIEL MCSWEENEY @ Q MODELS MANAGEMENT

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shirt by RALPH LAUREN, pants by DARKOH MENSWEAR, black boots by DR. MARTENS CLASSIC

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blazer slip by by SPANX, DARKOH necklaces

by OSCAR DEpants MENSWEAR, LA by RENTA, DANNIJO, DARKOH MENSWEAR, bracelet shirt

by CALVIN (worn onKLEIN hand) by BEN AMUN

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blazer by RALPH LAUREN, pants by DARKOH MENSWEAR

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shirt by TODD PATRICK

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sweater top by

by CUSHNIE DARKOH ET OCHS, earrings MENSWEAR

by DANNIJO, ring by MALENE BIRGER

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jacket by CALVIN KLEIN, underwear by CALVIN KLEIN

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URBANE photographer SEAN ARMENTA styling JAMIE LUONG grooming MAEE KROFT model MICHAEL ROSE @ LA MODELS

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shirt by JACOB HOLSTON, cardigan by JACOB HOLSTON, jacket

by JENNY SCHWARZ, pants by JACOB HOLSTON, shoes by STEVE MADDEN

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shirt by JACOB DAVIS, jacket by JACOB DAVIS, pants by KILL CITY, scarf by HUGO BOSS, shoes by FOREVER 21

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tank by CIVIL SOCIETY, jacket by EARLY MORNING REBEL, pants

by JACOB DAVIS, necklace by VENA RICO

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top by CIVIL SOCIETY, jacket by H&M, tie by CIVIL SOCIETY, pants by JACOB DAVIS, shoes by STEVE MADDEN

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tank by CIVIL SOCIETY, jacket by JACOB DAVIS, pants by KILL CITY, shoes

by COLE HAAN

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BOOX SAAK photographer JESÚS VILLANUEVA VARELA styling & designer ALEX FAVELA grooming ERIN DIAMOND model BRUNO KLEIN @ HARD MODEL MANAGEMENT photo assistant DANIEL FURLONG CLOTHING PROVIDED BY DESIGNER ALEX FAVELA

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LONE STAR photographer JESSICA CASTRO @ WILHELMINA ARTIST art directing RANDY TRAN styling JOEY THAO @ ONE REPRESENT INC grooming MAEE KROFT USING MAC COSMETICS model KOFI SIRIBOE @ VISION LOS ANGELES styling assistant MIMI BUI

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jacket by VIVIENNE WESTWOOD, sweater

by AZUL BY MOUSSY, jeans by LEVI’S

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blouse by TRASH & VAUDEVILLE, pants by MADE FO PEARL, shoes

by SCHUTZ, earrings by ROBERTA CHIARELLA

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fur coat by BOOHOO, skirt by RACHEL ROY, dress by TOKIO 7,

shoes by DR. MARTENS, rings by CYNTHIA RYBAKOFF

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shirt by VIVIENNE WESTWOOD, belt by STYLESTALKER, PANTS

BY TRIPLE S, shoes by PSKAUFMAN

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hat by GLADYS TAMEZ MILLINERY, bolo tie by DIANE VON FURSTENBERG, shirt by G STAR RAW, blazer and pants by VIVIENNE WESTWOOD, shoes by MEZLAN

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hat by TAYLOR ROSS, button up by AZUL BY MOUSSY, jacket by TAYLOR ROSS, pants and gloves by G-STAR RAW

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sweater by MICHAEL KORS, shirt by BRAVE SOUL, VEST BY TRASH & VAUDEVILLE, necklace BY ALDO

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shirt by AZUL BY MOUSSY, bolo tie by DIANE VON FURSTENBERG, suti by VIVIENNE WESTWOOD, shoes by PSKAUFMAN

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hat by GLADYS TAMEZ MILLINERY, vest by TAYLOR ROSS, pants

by LEVIS

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fur coat by BOOHOO, skirt by RACHEL ROY, dress by TOKIO 7,

shoes by DR. MARTENS, rings by CYNTHIA RYBAKOFF

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HEAT OF THE MOMENT photographer DIANE JONG styling SANDY PHAN hair KELSEY PETERSEN makeup SHERRI CELIS model GRIFFIN REED @ PHOTOGENICS MEDIA photo assistant VIVIAN LIN studio ATERY LA

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tank by ALL SAINTS, vest by MATIERE, rings by (pinky finger), TRACEE NICHOLS RING (ring finger), HAN CHOLO

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tank by ALL SAINTS, vest by MATIERE, jeans

by JACOB DAVIS, suspenders by JAKIMAC, boots by 2120

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sweater by MICHAEL KORS, shirt by BRAVE SOUL, VEST BY TRASH & VAUDEVILLE, necklace BY ALDO

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jacket by CIVILIAN PILOT TRAINING, tank

by EARLY MORNING REBEL, jeans by JACOB DAVIS, necklaces by HAN CHOLO, rings by (PINKY FINGER), TRACEE NICHOLS RING, (RING FINGER), HAN CHOLO

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tshirt by JACOB DAVIS, pants by BRAVERY FOR AL, shirt around waist by BOOHOO MAN COAT, necklaces by HAN CHOLO, bracelets by HAN CHOLO, rings by SAMSARA

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vest by BEAUTIFUL FUL, NECKLACES BY HAN CHOLO

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necklaces by HAN CHOLO

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tank by MATIERE, shirt

by PAPERBACKS, necklaces by HAN CHOLO, jacket by BRAVERY FOR ALL, shorts by SCOTT LANGTON, boots by 2120

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ABAND ONED

photographer ABBAS KEI stylist VOLEN (STYLZ) SMITH hair & makeup PHOEBE LIN model PETER LIM @ PUSH MANAGEMENT INC photo assistant LIDA YARAN stylist assistant ALYSSA FAYE

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blazer, pants & sandals by ZARA, sunglasses by PAUL SMITH

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blazer, t-shirt & pants by ZARA, hat by DELUX HATS

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shirt, shorts, belt

by ZARA, bag by ARMANI EXCHANGE, sunglasses by CHRISTIAN DIOR

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t-shirt & pants by ZARA, belt by CALVIN KLEIN, necklace by GUESS

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blazer, t-shirt & pants by ZARA, hat by DELUX HATS

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blazer & shirt by BANANA REPUBLIC, shorts by CLUB MONACO, sandals

by ZARA, belt by CALVIN KLEIN

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HOPE LESS ROMAN TIC photographer ALAN ROMAN stylist & creative director DIEGO IBAÑEZ grooming GUSTAVO BORTOLOTTI model FELIPE SANTOS @ PARAGON MODEL MANAGEMENT

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blazer by GALO BERTIN, trousers by EXPRESS

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blazer & trouser by EXPRESS, shirt by H&M, bow tie by SOFIA GHAZAROSIAN

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coat by ESCADA, top & pants by LIME & VINE, choker by ARTELIER

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blazer & trouser by GALO BERTIN

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blazer & shirt by EXPRESS, trousers by H&M, bow tie by SOFIA GHAZAROSIAN

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blazer blazer & trouser & trouser

by GALO by GALO BERTIN BERTIN

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blazer & shirt by EXPRESS, bowtie by SOFIA GHAZAROSIAN

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jacket & dress by COMMES DE GARCON, shoes by NIKE

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IN

BLUE

photographer MARTINA GIACHI stylist ELISA SEDONI makeup SILVIA BLASCONE hair NITA R. SUKA model DAVID @ BOOM THE AGENCY MILANo studio LINEA SHOW – Prato, Tuscany Thanks: Stefano Manetti – Ne/No www.manettineno.it

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jacket by ACNE, pants by DAMIR DOMA

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gilet by DAMIR DOMA, hat by BORSALINO

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t-shirt by RICK OWENS, pants by NICOLA CUPOLO DESIGNER

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mantle by FADI AYSHOUH DESIGNER, hat by BORSALINO

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top by CALVIN

t-shirt by FADI AYSHOUH KLEIN DESIGNER, hat by BORSALINO

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jacket by NICOLA CUPOLO DESIGNER, pants by DAMIR DOMA

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t-shirt by FADI AYSHOUH DESIGNER

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pants by DAMIR DOMA

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jacket by ACNE, pants by DAMIR DOMA

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HOME ALONE photographer IRVIN RIVERA stylist MARK MENDEZ grooming JOSEPH ADIVARI model CHASE MATTSON @ MODELS DIRECT MANAGEMENT & NEXT

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top by CALVIN KLEIN

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REV ERIE photographer CARLOS KHU fashion editor JESUS RIOS stylist KENNY ROSMI grooming SHAWN GOH model FRITS PRENGEL @ANDREWS MODELS

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dress by BARIANO, necklace by LUSTRE J FROM BEHIND THE MONKEY, CUFF BY MEZI TONY FROM BEHIND THE MONKEY, shoes by BIANCO

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top by CALVIN KLEIN

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body chain by BLISS LAU FROM BEHIND THE MONKEY

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dress by BARIANO, necklace by LUSTRE J FROM BEHIND THE MONKEY, CUFF BY MEZI TONY FROM BEHIND THE MONKEY, shoes by BIANCO

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dress by FUNKTIONAL, shoulder piece created by MELANIE MCLAWS, earrings by SARAH SAFAVI, ring

by THE STOCKIST

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