YouTube Gains

YOUTUBEÂ GAINS

10

Action Steps To Start Your YouTube Channel

E'toshia McFarland

YOUTUBE IS THE 2ND LARGEST SEARCH ENGINE THAT PEOPLE USE DAILY TO EDUCATE THEMSELVES ABOUT VARIOUS THINGS THEY WANT TO KNOW.

LET'S BE REAL, WHO WATCHES TV ANYMORE? IN TODAY'S WORLD, VIDEO IS THE MOST TRENDING MEDIA WATCHED FOR SEVERAL HOURS DAILY ON CELL PHONES AND TABLETS. MEET YOUR AUDIENCE WHERE THEY ARE AND CREATE AMAZING VIDEO CONTENT THAT CAN HELP BUILD AWARENESS FOR YOUR BRAND ALONG WITH CREATING BUSINESS OPPORTUNITIES TO TAKE YOUR BRAND TO THE NEXT LEVEL!

LET'S GET STARTED

BE THE EXPERT As the expert you need to create the need for your audience to engage with you! Why should they follow and watch your channel? What value will you provide to them to make them become a loyal subscriber?

THINK ABOUT IT Before you can get the ball rolling with meaningful content, think about your Who, What & Why for starting your YouTube Channel.

ACTION STEPS WHO ARE YOU APPEALING TO? Example: As an Esthetician I am appealing to Spa & Beauty Professionals.

WHAT NEED ARE YOU FULFILLING(NICHE)?

Example: As a Spa professional I provide a look into "My Real Life As An Esthetician" fulfilling the need to educate my audience and provide BTS of my career and the various opportunities that are available in my industry.

WHY ARE YOU CREATING THIS CONTENT, PRODUCT, SERVICE ETC? Example: I created my channel to educate spa professionals and provide advice to questions they may have about excelling in their Esthetics journey.

NOW THAT YOU HAVE THE KEY INFORMATION OF WHO, WHAT & WHY FOR YOUR YOUTUBE CHANNEL, IT'S TIME TO PUT IT IN MOTION.

TO DO CHECK LIST 1. Remember Your Who, What & Why- Be mindful of your Goal & Niche for your channel.

2. Grab Your Equipment & Tools- Don't let lack of high end equipment stop you from starting your channel. If you do not have a camera use your phone to record and edit your videos to upload.

If you don't have lighting, use natural light and record in front of a window. The use of a tripod and backdrop is also great to use.

3. Channel Art Banner- Your channel banner is like your profile picture. Create a banner that compliments the content you will showcase. 4. Channel Trailer- Create a trailer for your channel to give people a glimpse of what your channel will be like. This allows your subscribers to understand the content they can expect on your channel. Think about your channel trailer like a preview for a new movie that will be coming to a theater near you.

5. Thumbnails- Create amazing thumbnails for your videos that will catch your potential subscriber's eye. It is best to have consistent thumbnail layouts for your channel to establish your branding theme. Think of your thumbnails like your Instagram theme.

6. Plan- Plan and schedule out content for your channel. Think of youtube like Facebook & Instagram. If you are already an entrepreneur or business owner, you understand the importance of meaningful post. Your video should tell a story. Remember to have a beginning intro, middle, and end. Close out the video appropriately with an outro.

7. Video Title- This is so important! When uploading your video, create titles that will get views. Think about what people will be searching for when looking for a video to get answers to the questions they need answered. Your title is your caption for your video. Be purposeful when creating your title.

8. Video Description- Utilize your description box to provide narrative information about your video. Include your contact info such as web, email, social media platforms, etc. If you have Amazon affiliate links, include them in description as a refernce for your viewers to purchase items you mentioned in your video.Â

9. Add Tags- Tags are very important to include in your videos to get more views and optimization. Tags for YouTube is like hashtags for Instagram. Use them to expand your visibility reach and for optimization.

10. Be Consistent- Consistency is KEY in everything you do to contribute to the success of your brand and YouTube Channel. Decide on how frequent you want to upload videos to your channel. Daily, weekly, twice a week etc.

Tools You Can Use Video Tools: Movie Maker, iMovie, Final Cut Pro Thumbnail/Banner Tools: Canva, PicMonkey Upload Tool for Instagram: Tube2Gram.com Shorten Links & Tracking: Bit.ly Keywords: Google Keyword Planner Tool, KeywordTool.io Music: Visit "Vlog No Copyright Music" on YouTube

Connect With Me! E'toshia L. McFarland Licensed Esthetician Facesbyetosh.com Facesbyetosh@gmail.com