APRIL 15 -18 / 2012
Doral Resorts Miami
3 days
110 attendees
TWC will be hosting the 2012 Senior Management Meeting at the Doral Resort hotel in Miami, Florida. The event will be held April 15-18 with an anticipated head count of 110 people. The agenda will include guest speakers, breakout sessions and team-building activities.
Doral Resorts Miami overview
Hospitality room [Palms South]
Main event space [Doral D] Registration room [Doral C] Breakout room [Doral B] Breakout room [Doral A]
Area sq. ft in 1000
5
4389 sq. ft
4
2808 sq. ft
3 2 1
1680 sq. ft
1680 sq. ft
1363 sq. ft
x
0 Doral C
Doral A
Doral B
Palms South
Brand messaging Making Better Happen inspires without preaching. It’s not proud not cocky. It’s matter-of-fact. Based on the consumer facing “Enjoy Better” campaign, this direction is an inspirational nod to all responsible for helping Time Warner Cable customers enjoy their passions better. “Whatever your passion, Time Warner Cable invents better ways for you to share it, get lost in it and love it even more.
Doral D
11920 sq. ft
Floorplan
Create a TWC branded experience for the TWC Senior Management Meeting. Applications will affect the main event room, registration area and the hospitality room.
Main circulation path
N
All signage, premiums, gifts and surfaces reflect the Making Better Happen messaging. Wayfinding and informational signage will be short and to the point, while smaller items like notepads will serve as a clever reminder that the attendees are integral in creating a better TWC. All messaging will be encouraging, friendly and open.
CHECK-IN DORAL C
Wayfinding 1
SENIOR MANAGEMENT MEETING 2012
Wayfinding 2
Wayfinding 2
Elevations
Main stage
N elevation
Portal wall
Registration area Panel B Panel C
NE elevation
Panel A
E elevation
Signage
CONCIERGE SERVICES WIFI HOTSPOTS DEVICE CHARGERS
RECHARGE YOUR DEVICES HERE
Signage
Registration desk signage
Charging station signage
W elevation
Doral C The registration area will be the focal point of Doral C and establish the tone of the event. It will maximize the secondary entrance area to accommodate registration, gift items, hotspot check-out and charging station availbility.
Artwork Wordle artwork uses the department names to build large, impactful branded images with two levels of interest. Large eye/ear (1) or “better� (2) creates impact from a distance.Wordle easily viewable at closer range.
1
2
Fabric Panels
Suspended backlit geometric panels create a lounge-type atmosphere in the seating area.
Panel A
Panel B
Portal Wall
The portal wall functions as a transitional element between the registration area (Doral C) and the main presentation room (Doral D). Monitors are utilized to billboard dynamic content such as TWC sizzle reel. Attendees enter left of the portal wall to enter Doral D.
Panel C
DORAL D – EVENT ROOM EVENING ACTIVITY
STORYBOARD 3 - CONCERT PROJECTION
Doral D (Evening activity) A combination of high top tables, soft seating and individual chairs transforms the room into a lounge type atmosphere for the evening activity.
Stage Projection [Evening activity] STORYBOARD 3 - CONCERT PROJECTION
/ GOVERNMEN
Supergraphic projection slowly transitions horizontally from Sky to Plum to
SITE MEDIA SALES Grass creating an engaging backdrop during evening performances. ITE MEDIA SALES
Doral D (Presentations) The flexibility of the center stage screen supports the day presentations and recesses to enhance the evening activity. STORYBOARD 2 - COLOR CHANGING PROJECTION
Stage Projection [Presentations]
HUMAN RESOURCES MARKETING HUMAN MARKETING HUMAN Supergraphic projection slowly fades from black to dark tones of Sky, Plum LEGAL PUBLIC AFF LEGAL PUBLIC AFF HUMAN RESOURCES PRODUCT NA and Grass to brand the backdrop during event presentations. WIRELESS WIRELESS LEGAL HUMAN RESOURCES PRODUCT NA GOVERNMEN GOVERNMEN FINANCEBUSINESS WIRELESS MARKETING HUMAN RESOURCES WIRELESS FINANCE BUSINESS FINANCE C