Let me be clear.....
ABOUT COMMUNICATION by: Vicki Morris | Marketing Strategist
Our messaging is the first component of branding and marketing our clients or target audience will ever have from us. We need to make sure we send a clear, concise, and correct message to them each and every time we communicate. Just for argument’s sake, every communication we deliver needs to follow this pattern I’m going to explain here, but for the given purpose, we will focus on written communication. You have to do, or say, (well write), something that captures the attention of your intended audience. Be very clear when communicating. Are you writing an article, sending an email or delivering a presentation? Each instance requires careful attention to the components of great communication we are going to lay out here today. Take a look at the following list and see how well your communication stacks up.
Marketing & Design 05
Make sure your intended message is CLEAR State your goals, or message without clutter and unnecessary fluff. Each sentence should have one easily identified purpose. No reading between the lines should be expected.
