Marketing & Design

Page 1

Marketing & Design Creativity and Analytics Designed to Deliver Results

IN THIS ISSUE

The Storyteller? Workforce Development

In a Changing Economy

How to Maximize Organizational Results Using Business Intelligence SCORE Webinar Series

A Circle of Mentors

Mastering the Follow Up

June 2020

A publication of Face To Face Marketing, LLC


TABLE OF CONTENTS June 2020 PAGE 3 A Note from the Publisher PAGE 6 Structure & Design PAGE 10 NASA & SpaceX America is back in the Space Game! By Jay Newkirk

PAGE 14 The Storytellers Telling the stories of our times. By Joseph Morris | Filmmaker

PAGE 18 Workforce Development By Sharon Heinz

PAGE 22 Organizational Results using BI By Dr. Steven D Carter.

PAGE 27 A Circle of Mentors by SCORE Alabama ByVicki Morris

PAGE 29 The Art of the Follow-Up By Kevin Pendergrass. A 4 part series on the art of of the follow up

Marketing & Design 02


s i r r o M i k c i V

A MESSAGE FROM As we embark on another month under the COVID-19 precautions, I hope you have taken time to reflect on how much you've grown as a person, as a business owner, as a professional, as a parent, and as a contributing member of society. How has this experience changed you? How have you expanded your knowledge-base? Did you take time to learn more about your industry and how you fit in it? Did you take advantage of the time at home to go for walks, or ride a bike? Personally, I have spent time growing my business. There are so many clients out there just waiting on you to offer your solution to the issues they face. I am ever reminded that we find our true strength in times of difficulty. Once it set in that this was going to be the new definition of normal, and realized that everything will need to change, I was a

I am ever reminded that we find our true strength in times of difficulty.

bit uneasy. Will I loose my business, will

Yes, I was afraid.... In the moment I realized

it be too difficult to attract new clients,

fear was beginning to control me, I made a

will my team be able to continue working

conscience pivot. I realized that there is

together, will we be able to manage our

value in what our team brings to small

workload remotely?

businesses in our area. With a strong dose

said the voice in my head.

of confidence, I reached out and secured 2 clients in other states, and begin to buy ads

Change can be a scary thing, but change

in local and regional publications! The core

mixed with a worldwide pandemic.....But

of why we do what we do is to serve small

I decided to face my fear, and do the

businesses. How am I serving if I'm stuck in

only thing I could, just keep moving

fear? I challenge you to embrace the fear,

forward!

and be motivitated by the possibilities!!

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Marketing & Design

Contributors Dr. Steven D. Carter

Publisher

Vicki Morris

Steven is a Harvard Senior Executive Fellow. He has a Doctorate in Business. His subject matter expertise is in

Editor

strategy, business, and

Demetria Horton Contributors Vicki Morris

Information technology.

Kevin Pendergrass Author & Business Owner

Dr. Stephen D. Carter

Kevin graduated from the East Tennessee School of Preaching and

Kevin Pendergrass

Missions in 2008. He spent over six years in Oklahoma as a full-time minister, and co-host for The Gospel

Sharon Heinz

of Christ international TV & radio program. He is also the founder of Pendergrass Promotional Products.

Jay Newkirk Joseph Morris

Joseph Morris | Filmmaker Joseph graduated from the

Graphics

University of Alabama in Huntsville, with a degree in

Face To Face Marketing, LLC

Electrical Engineering. He is employed with ADTRAN as

Contact Us

an engineer, and is a

Marketing & Design is a publication of Face To Face Marketing, LLC. We are located at 515 Sparkman Drive, HSV, AL 35816 We publish this magazine every month. We are always accepting ads for the next month's magazine, and content submissions. Email us for more information at Hello@FaceToFace-Marketing.com

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professional filmmaker specializing in storytelling.

Vicki Morris Communications Strategist

Founder & President of Face To Face Marketing. Vicki has more than 20 years experience in all things marketing, communications and public relations. She holds a degree in Business Administration with a concentration in Marketing from Georgia State University in Atlanta, GA.

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Love recognizes no barriers. It jumps hurdles, leaps fences, penetrates walls to arrive at its destination full of hope. ~ Maya Angelou


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Structuring & Design Everything has a place. by Vicki Morris | Marketing Strategist

There is a peace of mind and clarity of effort that comes with having a clear design plan for your branding message. As you plan your business strategy and determine what it is you want to sale, or the service you want to provide, it is absolutely imperative to make solid decisions on how your brand massage will be communicated. Consider all the ways people can receive your content. There should be a website, social media platforms, and articles and press releases written to local regional and nation outlets. What images have you chosen to use to personify your brand message? Consider the quality of the image, and if you want to use stock images or create your own original content. Take time to research what problems your target audience is facing. Let's say your primary customer type is a hi tech company with about 50 employees. What are some of the most pressing challenges they face now. Craft your messages so that it solves a particular problem they face. When you can solve someones problem, or the thing that could be standing in the way of them realizing a profit, you become a valuable asset, and you have a captive audience. Your design of the branding and marketing picture of your corporate voice should not contradict itself. Take time to ensure your images, graphic designs, verbiage on social media, and your website all reflect the same voice. Now when we talk about voice it can mean the design elements of your branding message. But it also very much refers to the team you put in place to represent your business. Make sure you take the time to develop your workforce. Their interactions verbal and written should reflect teh 'voice'of the company, also. Y O UMagazine RWORKBOO8 K Marketing & Design

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What's Happening in the World


NASA’s & SpaceX’s Joint Demo-2 Mission

By Jay Newkirk Launching the Falcon 9 Rocket into

Earth

Dragon

Orbit

Docking

Spacecraft

with

the the

ISS – May 30, 2020

I was one of 10 million people with the privilege of watching the NASA and SpaceX Joint Demo-2 Mission that took place on Saturday May 30,

2020.

The

joint

mission’s

objective was to launch, from the Kennedy Space Center, a SpaceX’s Falcon 9 Rocket into earth orbit as a test flight of the rocket system’s launch

capability.

The

company’s

new Dragon Spacecraft was atop the

rocket

objective

and was

the

additional

to

test

the

reach

low

spacecraft’s

ability

earth

and

orbit

American International

to

to

deliver

astronauts Space

to

Station

two the (ISS)

while successfully testing all of the spacecraft’s and

operational

achieving

a

systems

successful

docking with the ISS.

This was an important space exploration milestone which accomplished validation that an American commercially developed rocket and spacecraft could successfully deliver people and payload into low earth orbit. This accomplishment is paving the way to ultimately assemble people and equipment into earth orbit on their way to a lunar orbiting Gateway Space Station. This is our new space exploration objective, to create a permanent operational base on the lunar surface in preparation for a Mars Mission.

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It was a blessing for me personally to witness this weekend’s mission because I was born in the first half of the last century. As a young technologist, I worked on Wernher von Braun’s NASA Apollo Program. I am blessed to still be alive and able to work on the new Artemis Program, which is taking us back to the moon. What an extraordinary privilege it was to ride along with astronauts Robert Behnken and Douglas Hurley as they achieved a successful mission, made possible by hundreds of NASA and SpaceX leaders and contributors.

It was a unifying event as we are globally combating a serious COVID-19 pandemic and nationally working through racial unrest.As I think about this milestone event and the subject of space exploration in general, it brings to mind an answer to the question, “Why are we even funding returning to the moon and going to Mars?” I have an answer and a strong response. I have known for a long time why we naturally have an exploration drive. It’s why 200 years ago we went west to see what that part of our nation could bring us. We constantly ask ourselves the question, why?

We went to the moon in the 1960s because we were curious about how our planet was formed and to see if there was evidence of life

on

another

terrestrial

body.

A

driving

force behind our continuing to explore is to answer that and the related questions on how the universe was formed and if we are alone.

Our government and national leadership are funding NASA to investigate and research those questions, and also to inspire young people

to

get

excited

about

it.

It

is

our

nature to seek answers to the unknown, to try to understand who we are and how we fit into the vastness of space that our Space Telescope is revealing to us. As we continue to face the pandemic and racial unrest, my hope is that we also can see how this positive space exploration joint accomplishment example

of

is

how

future we

facing.

It

collaboratively

is

an can

come together—in America and globally—to achieve hands

extraordinary

and

working

objectives,

together

to

Were

you

able

to

ride

along

with

us

on

Saturday and what are your thoughts about the mission’s significance?

holding achieve

great things.

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Views of Huntsville

Photos courtsey of Mike Moore Photography

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A FULL SERVICE MARKETING COMMUNICATIONS FIRM Creating a clear and professional branding message designed to get you noticed. www.

Face To Face -Marketing.com 256-489-0135

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The Story Tellers By Joseph Morris | Filmmaker

Growing up, my dad always had documentaries on. Many of them black and white PBS documentaries on the civil rights movement. At the time, I obviously never understood why he always had them on. One of the ones that we always watched was Eyes on the Prize. I still hear the opening music in my head.I never appreciated them. It was black and white TV. In one ear out the other. The older I got, the more I recognized the importance of their existence. It was my own history. And I’m sure some of you have similar stories. But my message here is specifically to those who‘ve been entrusted with the camera. God gave us a unique skill. We’re the storytellers. The old sage in the village

We’ll create the visuals

who recounts the stories for generations to remember. We come from

that generations after

different backgrounds, different races, different passions. But we have

us will initially roll their

a responsibility to capture our history.This is a moment in history where millions of people are united in thought and mission. Our small

eyes at, but will eventually come to appreciate.

hometown rally here in Huntsville, AL mirrors rallies happening all over this Earth.I have no idea if anything will change 6 months from now.I sure hope it does. But regardless, we have the responsibility to capture

We are the keepers of the stories.

our history. All of it. The good and the bad. The black and the white.

oJ seph

The free and the prejudiced. And our humanity in between.

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#BlackLivesMatter

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The Story Tellers By Joseph Morris | Filmmaker

eph s o J

We are the keepers of the stories.

#BlackLivesMatter

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Growing YOUR Business


B.Y.O.B. RADIO SHOW Be Your Own Boss

a Bi Monthly segment featuring Vicki Morris

TUNE IN

2ND SUNDAY IN JUNE CATCH ME ON KENNY ANDERSON'S 2ND CHANCE RADIO SHOW ON 90.1FM & FB LIVE SUNDAY JUNE 14TH @ 2PM


Workforce Development In A Constantly Changing Industry BY SHARON HEINZ, PROFIT WISE ACCOUNTING, MARKETING AND TAX Employers and industry leaders are facing challenges from every direction. The accounting industry is no exception. Like other industries, accountants are dependent on educated, highly skilled workers. The accounting industry as a whole recognizes the need to broaden the skills of the workforce from compliance-only skills to strategic advisory skills, which either means on the job training or high turnover. So, how in an constantly changing industry do you keep a relevant, consistent workforce?

We know our business’s success is dependent on not only hiring the candidate with the necessary skills, we also look for another key trait, adaptability. When the accounting industry changes, which often happens, this employee is able to grow and change alongside the business. Employees agreeable to continued learning while on the job contribute to the firm’s quality of service and their own professional growth.

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In our office it is not unusual to find team members attending virtual meetings about law changes, listening to professional podcasts or preparing for certification exams in between tax returns and reconciliations. We recognize that our employees need to spend time developing their skills to remain relevant in a world of changing policies and laws, and we are happy to provide them with the necessary environment. Encouraging skill development on the job increases employee satisfaction and ensures our services remain current.

We recognize that our employees need to spend time developing their skills to remain relevant in a world of changing policies and laws, and we are happy to provide them with the necessary environment. Encouraging skill development on the job increases

The

accounting

employee satisfaction and

businesses will need to be sustainable for years

ensures our services remain

to

current.

laws and the inability for most to interpret the

come.Â

With

industry

the

fills

constantly

a

void

that

changing

tax

law, accounting services are needed more than ever. Also, during the recent health crisis, accountants were deemed essential to the continued success of each business, confirming the demand for accountants no matter the national climate. With demand strong and earning potentials high, providing a workforce development program keeps employees invested and the firm on top of a competitive market.

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RISE GOES VIRTUAL All RISE Events will be brought to you virtually! Tune in on our Facebook & YouTube Platforms June 19 July 10 July 24 August 7 Be sure to like our Facebook and LinkedIn pages, and stay upto date on all RISE news and events.

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SUPPORT RISE & PROMOTE YOUR BUSINESS!

Get a complimentary shoutout in the Morning Brew Magazine when your purchase a R.I.S.E. Coffee Mug!

WWW.THERISEGROUPHSV.COM Buy the mug, post a picture on social media with you holding the mug, tag RISE and that gets your company mentioned in the next magazine!! Marketing & Design Magazine

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How to Maximize Organizational Results Using Business Intelligence (BI) Tools, Tips, and Strategies By: Dr. Steven D Carter

Data matters whether you are a sole owner, have a small practice, entrepreneur, manager or industry or industry professional in a for profit or non-profit organization. Business Intelligence or BI generates a better understanding of operations and challenges. Replace opinions, emotions, and suggestions with data and facts. Frequently, you hear about data-driven decisions, data-driven management, and data-driven organizations. But what does that mean in useable and practical terms and how does it relate to BI?

In this information-driven age, internet users generate 2.5 quintillion (2.5 followed by 17 zeros) bytes of data every day! How valuable is this data to the business world? In 2017, an expert economist survey placed

is valued more than oil.The word “business” does not

“As a finance professional who has encountered the use of BI across several industries, I am most impressed with data visualization capabilities as it aids in my internal review of processes which assist in gauging and presenting the true value of business entities.”

limit the wide application and potential that BI tools

- Dr. Theodora Philip, President & Founder of TAP Consultants,

information at the top of the list as the most valuable resource. BI is often an underutilized tool — limiting organizational capacity. For the first time, information

and

techniques

offer.

BI

provides

data-driven

management to every organization from the smallest firm to large business communities as well as state and federal governments, entrepreneurs, non-profits, and business owners that harvest information that needs to be managed.

LLC.

A

limitless

information

opens

up

analysis that lead to highly effective planning (and contingency

planning).

Business

Intelligence

is

based on an aggregation data from multiple sources

BI is NOT a one size fits all application. It creates advantages

of

tremendous opportunities to use BI for predictive

using

significant

world

when

making

strategic

complex

computer

calculations

for

value

analysis based using historic data, trend analysis, trend predicting, and data modeling.

decisions.

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BUILDING WEBSITES THAT

GET YOU NOTICED

RESPONSIVE SITES | CUSTOM DESIGNS | CLEAN LAYOUT Call to schedule your free consultation today! 256-489-0135 | Hello@FacetoFace-Marketing.com 515 Sparkman Drive HSV 35816

www.facetoface-marketing.com


What is Business Intelligence? By Dr. Steven D Carter

Business intelligence is the foundation for identifying meaningful, actionable data to identify areas of strength/weakness and discover new opportunities like: · Business performance management. · Planning (products, services, hiring, logistics, marketing, etc.). · Knowledge discovery. · Multi-scenario simulation modeling. · Predictive analysis. · Forecasting. · Budgeting. · Financial Reporting. · Results-driven analysis. · Sharing data-driven findings with internal and external team members. · Enhance team collaboration. · Data warehousing for future data needs.

Why Use BI? — Benefits of Business Intelligence Make better decisions faster. The purpose of BI is to organize messy data and turn it into tidy information. BI can uncover inefficient business processes and redirect efforts and activities in a way that positively impact he the strategic decisions making process. · A primary benefit is the efficient allocation of resources to increase return on investment (ROI) by completing identifiable action items.

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· It is applicable for business-to-business (B2B), business-to-consumer (B2C), and other organizations that are not always recognized as formal business entities (governments, nonprofits, etc.). · Business insights through fast and accurate digital reporting. · Operational efficiency optimization. · Predicting and identifying market trends early in the cycle. · Competitive analysis. · Identify new opportunities and new strategies. · Presents both positive and negative possible outcomes. · Capable of integrating unique business quirks and aligning to specific business goals. · Faster, more accurate, and better-informed business decisions. · Improved customer satisfaction. · Monitor and customize key performance indicators (KPIs). · Provides tools for communicating findings to stakeholders. · Continuous capability and capacity improvement within the business. · Increases revenue. BI is useful across the full spectrum of operations. This “Through the utilization of data visualization, I am able to interactively explore and present a visual of changes in scenarios as well as focus on areas of interest. To identify

includes disaster relief, pandemic response, financial management, or resource management. Like vehicle fleet management, in the early response to a disaster, BI data

current risks and mitigate unforeseen pitfalls, the benefits of auditing and fraud detection applications strengthens positioning and supports recommendations

instantly identifies available staff and resources, targeted populations, and damage assessments.

and decisions based on the knowledge derived from patterns, trends, and various regression analyses.”

- Dr. Theodora Philip

Direct Relief is rated №1 on Charity Navigator’s list of the 10 best charities in the U.S. They maintain huge inventories of supplies and medicines capable of aiding almost any emergency, anywhere in the world. Direct Relief uses BI software to coordinate everything from inventory, to worldwide compliance laws for drug distribution, to corporate and individual donors, as well as first responders.

Examples of Why and How Business Intelligence is Useful

Logistics makes an excellent example of how BI results in quality decision-making based on having the right information, at the right time, and in the right place. Something as widespread as vehicle fleet maintenance can be greatly enhanced using BI. Software reporting of real-time vehicle data that is as easy to read as a car dashboard for fast analysis.

Marketing & Design Magazine 25 YOURWORKBOOK

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With

less

than

100

data

points,

vehicle

fleet

routes can be optimized for fuel efficiency, time

Implementing BI (Professional, Commercial, and Academic Uses)

of travel, miles driven, or a combination of all these and other unique business needs such as arriving at a specific destination at a specific time.

Accurate

data

can

optimize

scheduled

maintenance across a fleet as well as customize maintenance

requirements

based

on

specific

routes and conditions encountered by individual vehicles. Revised schedules can also be created for

other

schedule

vehicles while

to

maintain

maintenance

is

the

delivery

performed

on

another vehicle.

The main drivers in BI solutions are based on intended outcomes

or

objectives

and

existing

data.

Other

considerations include implementation costs and future demands.

This

is

the

early

information

needed

to

decide on the type of Business Intelligence system needed.Professional particularly

management

wide-ranging.

management,

process

It

use

begins

of

with

standardization,

BI

is

financial

and

output

forecasting. Data leads to improving process design, process

management,

However,

and

implementing

a

process BI

innovation.

system

can

have

technical challenges and be costly if not effectively Without BI, all managers can do is optimize the

managed. For initial implementation, consider that not

most important variables. With BI, not only are

all required data is immediately available from existing

all

of

the

unknown

known

variables

optimized.

optimized,

but

business metrics. Costs associated with collecting the

are

identified

and

data as well as an employee learning curve to first

fewer

understand and then analyze the data. These basic

gas

considerations, as well as any unique or customization

a

requirements go into deciding the type of Business

Benefits

breakdowns, mileage,

variables

begin

improved

lower

also

with

routing,

maintenance

better

costs,

even

requirement for fewer vehicles. All of this boosts

Intelligence software to use.

return on investment for the fleet and ultimately Commercial

the entire business.

and

marketing

opportunities

are

abundant. BI data enhances performance across the BI is useful across the full spectrum of operations.

4Ps

of

marketing

(product,

financial management, or resource management.

purchasing trends) as well as developing new data

Like

early

(such as new technologies or customer surveys) is

response to a disaster, BI data instantly identifies

critical to all of the 4Ps. Hard data is more important

available

when

management,

staff

populations,

and

and

in

the

resources,

damage

targeted

assessments.Direct

Relief is rated № 1 on Charity Navigator’s list of

it

placement

comes of

to

pricing,

existing

data

(for

and

placement).

fleet

existing

promotion,

This includes disaster relief, pandemic response,

vehicle

Mining

price,

promoting,

products.

Data

example

and

also

the

drives

decisions about new products.

the 10 best charities in the U.S. They maintain huge

inventories

capable

of

of

aiding

supplies almost

and any

medicines emergency,

anywhere in the world. Direct Relief uses BI software to coordinate everything from inventory, to

worldwide

compliance

laws

for

drug

distribution, to corporate and individual donors, as well as first responders.

In

every

application,

BI

This is Data-Driven Marketing. We see examples in Major League Baseball, Google, and Amazon. The best salespeople and sales campaigns have always relied on gathering data about customers to find the best ways to apply it. What good BI data brings to the equation is a repository of all existing data that will be complemented with future customer data. Most

achieves

an

efficient

allocation of resources that results in increased ROIs and positive performance by successfully

importantly, it enables inconceivable amounts of data eliminating the need for spreadsheets, weblinks, or multiple reports.

completing actionable items.

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Join SCORE Alabama Chapters for a FREE webinar series. Business leaders share insights and strategies to help your business THRIVE!! Mentors across the state are on the call ready to answer your questions.

June 11 and June 25 | 10am Central Time

Registration is simple click this button

This series is proudly supported by

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Circle of Mentors Guest Presenter

RON CASTO Make plans to catch this presentation on Document Management for your small business.

Thursday Morning, June 11, 2020 10am CST FREE ZOOM webinar series

Register Here This series is supported by

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FOLLOW-UP SHOULD BE DONE PURPOSEFULLY By: Kevin Pendergrass Last week, I talked about the importance of follow-up. If you want more business, you have to commit to the idea of following up with clients and prospects. If you want to be the best salesperson you can be, then you must be dedicated to following-up at least five times. However, following-up alone isn’t enough. The first thing you must do when following-up is you must be purposeful. Your follow-up shouldn’t be lackadaisical. Here is what it means to be purposeful with your follow-up:

01. It means you have an objective. If you can’t answer “why” you’re following up with a specific client, then you need to first answer that question. Otherwise, you’re only shooting in the dark. For example, is it just to touch base? Is it to close a sale? It is to check on a quote or estimate that you have in the works? Is it to create top of mind awareness? Is it to thank them? Whatever it may be, you need to know your objective.

02. It means you are bringing value to the prospect. There is nothing wrong in asking for the sale. In fact, you need to be asking for the sale. But if your follow-up always only includes the question, “Are you ready to buy?” then you are being sloppy with your follow-up and you aren’t providing any value to your client. Bringing value to your client can be done by asking them what their calendar looks like so you can stay on top of their needs so they don’t have to worry about forgetting to order. It can also mean sending them articles or pieces of information that can help them in their industry. It can mean sending them a gift card or thank you letter to show them you appreciate them. It might mean educating them on ways you can help them. It can mean a variety of things. Just make sure your follow-up is bringing value to the client.

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FOLLOW-UP SHOULD BE DONE PURPOSEFULLY 03. It means you’re taking good notes and listening to the prospect. There is nothing worse than when a prospect gives you golden information and you don’t pay attention to it or you forget to write it down. Then, when you do the follow-up with the prospect, they say something to the effect of, “I told you a few weeks ago that I’ll need your services next month. Why are you asking me again?” This will actually do you more harm than good. It shows them you aren’t paying attention. To avoid this, make sure you’re taking notes and listening to what the prospect is telling you so you can supersede their expectations

There are many other points that could be made, but what I hope you take away in this article is the importance of purposeful follow-up. I encourage you to take the time to look at these three points and begin to develop a purposeful follow-up plan. What is your objective? What kind of value can you bring by following-up? Do you have a good CRM? Are you taking good notes? Please, take some time to think about these things and answer the questions for yourself. You’ll be glad you did. Next week, we will continue this series about following-up by dealing with the consistency (or lack thereof) of following-up.

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