PUBLIC RELATIONS FOR SMALL BUSINESSES by: Vicki Morris | Marketing & Communications Strategist
Creating and maintaining a consistent ‘voice’ for your organization falls under the responsibility of the PR team for your company. This can include how press releases, social media content, print articles, and website verbiage all come across to the various audiences of the organization. The words and phrases used, the word pictures created all are a function of the public relations team. Given our current national and global emergent situation, Coronavirus or Covid-19, a company’s crisis management, or PR team, would distribute the corporate message internally and when needed externally. Your corporate PR team is your dedicated media contact. They should be well versed in a variety of writing styles to include social media content creation, writing for televised new content, radio interviews, and printed articles. If your company does any of the following, you have an active PR team: Community Outreach Communication with various sources of media Social media Crisis management (internal plan, external communications) Marketing & Design 10
