Adding Photos to your Corporate Brand Image
by: Vicki Morris | Marketing & Communications Strategist
The question is not should I use photography in my branding message, the real question is how much am I willing to invest in professional, hi resolution images to communicate my brand message.The last time you looked at a magazine, or scrolled through a branded Instagram feed, did you linger on beautiful pictures of people who seemed to be conversing with you? Was there something about their gaze, or mood that captured your attention? You believe, even if it’s just in that moment, that the person in the picture is communicating directly to you. Now the quality of the image is super, super important. After all, we are talking about your branding message. You want to convey professionalism, quality, reliability, and experience. Add these tips on images and resolution to your corporate communications and just watch the perception of your brand quickly gravitate to an even more positive sentiment in the minds of your audience. Size matters Make sure your images are a high enough resolution to not look grainy when enlarged, and not too big to cause your website to lag when loading. Marketing & Design 14
