Marketing & Design

4 MAJOR (YET SURPRISINGLY COMMON) SEO MISTAKES YOU MUST AVOID By: Carla Stiles @Designedbycarla When it comes to optimizing your personal blog or business website, a key element of your marketing and growth strategy should be to have great SEO tactics in place. After all, while many other marketing strategies come at a financial cost, SEO is one of the few website growth tactics that are completely free. And, if done right, SEO can catapult your website or blog to higher ranks in search results.

However, given that SEO methods and Google’s search algorithms are constantly evolving, it can be easy to fall behind the times. This can lead you to consistently practice SEO tactics that do nothing for your website, or worse, cause your website to drop in search results listings. That, my friends, is no good.

The truth is, there are several major SEO mistakes that are more common than others. Some SEO strategies are evergreen (meaning that they are always good), while others can actually hurt your website’s ranking over time. To help you decipher between what’s helpful and what’s harmful, here are the top four major SEO mistakes you must avoid. By avoiding these major yet common mistakes, you’ll see greater success with your website, blog, or business.

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