Marketing & Design Creativity and Analytics Designed to Deliver Results
IN THIS ISSUE
How's Your Deck?
How to Control and Create a Productive Working Environment
Why You're Not Getting More Business
Framing Your Shots
May 2020
A publication of Face To Face Marketing, LLC
A Note from our Publisher This has definitely been a year to remember, and we’re not even at the halfway point. We have seen our local, national and global community come together to face an unseen enemy, the Coronavirus. If you’re like me, you discovered new things about yourself and your business. I discovered that I can work very effectively from home. I’m at a new level of success and most importantly confidence with my business, that allows me to feel productive even though I’m just down the hall from where I woke up this morning. I am back where I started my business, in a spare bedroom converted to a home office, but, I have so much more experience, so many more clients, and my company has expanded to include team members! I discovered podcasts, and to my surprise, I absolutely love them. This is a platform that I have been sleeping on. I am not a fan of talk radio, because listening to someone talk, and talk, and talk, is just not my idea of entertainment. For me radio was meant to play music. I equated podcasts with listening to the radio on the internet. My was I wrong!! I listen to shows on photography, on growth strategies, on leadership, on graphic design, and I even willingly listened to The Splendid Table!! (I love to cook and learning about food and recipes is actually fascinating!)
So that feels like an appropriate theme this month; Taking Another Look! How can you and I take a new look at something that’s been in front of us all along. April marked the beginning of my last year being in my 40’s. That’s right, I’ll turn 49 this April, and there is no time like the present to refocus my attention and intentions. How will you shape the rest of your year? What would you like to see again with fresh eyes?
is r r o M i k c i V
Marketing & Design
Contributors Dr. Steven D. Carter
Publisher
Vicki Morris
Steven is a Harvard Senior Executive Fellow. He has a Doctorate in Business. His subject matter expertise is in
Editor
strategy, business, and
Demetria Horton Contributors
Information technology.
Kevin Pendergrass Author & Business Owner
Vicki Morris
Kevin graduated from the East Tennessee School of Preaching and
Dr. Stephen D. Carter Kevin Pendergrass
Missions in 2008. He spent over six years in Oklahoma as a full-time minister, and co-host for The Gospel of Christ international TV & radio program. He is also the founder of
Joseph Morris
Pendergrass Promotional Products.
Joseph Morris | Filmmaker
Graphics
Joseph graduated from the University of Alabama in
Face To Face Marketing, LLC
Huntsville, with a degree in Electrical Engineering. He is employed with ADTRAN as
Contact Us
an engineer, and is a
Marketing & Design is a publication of Face To Face Marketing, LLC. We are located at 515 Sparkman Drive, HSV, AL 35816 We publish this magazine every month. We are always accepting ads for the next month's magazine, and content submissions. Email us for more information at Hello@FaceToFace-Marketing.com
professional filmmaker specializing in storytelling.
Vicki Morris Communications Strategist
Founder & President of Face To Face Marketing. Vicki has more than 20 years experience in all things marketing, communications and public relations. She holds a degree in Business Administration with a concentration in Marketing from Georgia State University in Atlanta, GA.
Marketing & DesignÂ
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CONTENTS May 2020
PAGE 2 A Note from the Publisher PAGE 8 RISE What's It All About? PAGE 11 How's Your Deck Creating the prefect slide deck for your presentation. By Vicki Morris
PAGE 12 Photography Do you have engaging images for your brand message?
PAGE 14 How to Control and Create a Productive Working Environment By Dr. Steven D. Carter
PAGE 22 Why You're Not getting More Business By Kevin Pendergrass. A 4 part series on the art of of the follow up
PAGE 26 Framing Your Shots By Joseph Morris. Understanding how to use the power of video in your branding equation.
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Section I
STRUCTURE BUILDING A SOLID INFRASTRUCTURE
GRAPHICSDESIGN Reach your Top Tier Clients
Our team of professional designers can help you personify your corporate message to the clients you want to reach! Visit our website at www.FaceToFace-Marketing.com and request your consult TODAY!
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R.I.S.E. R.I.S.E. IS IS VIRTUAL! VIRTUAL! All events are VIRTUAL! Each will Premier on Facebook & YouTube
hosted by Vicki Morris
As we are maintaining social distancing, the RISE team decided to take all event virtual. Speakers simply need to be recorded on camera, send in your presentation slides, and we do all the editing!
Follow RISE on YouTube, Facebook and LinkedIn
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WHAT'S IT ALL ABOUT? R.I.S.E. is a FREE Networking group, designed with a goal to help small businesses, startups, and entrepreneurs network and connect with one another. Our format is simple, we begin with a few opening remarks, introductions, business and community announcements, our featured presentation, and we end around 8:45, with time for networking! Coffee and pastries are usually ready around 7:30 am! This event is open to all to attend. There is no required membership or registration! Bring a friend, a coworker, a job seeker, student, retiree or anyone looking to connect with other like-minded professionals.
NEXT EVENT WILL BE MAY 1, 2020 The event will premier on Facebook and Youtube. A link will to the premier event will be on a post on our LinkedIn Page.
SUPPORT RISE & PROMOTE YOUR BUSINESS! Get a complimentary 1/4 page ad in the Morning Brew Magazine when your purchase a R.I.S.E. Coffee Mug!
WWW.THERISEGROUPHSV.COM Buy the mug, post a picture on social media with you holding the mug, tag RISE and that gets your FREE ad!! Marketing & Design 09
BUILDING WEBSITES THAT GET YOU NOTICED RESPONSIVE SITES | CUSTOM DESIGNS | CLEAN LAYOUT Call to schedule your free consultation today! 256-489-0135 | Hello@FacetoFace-Marketing.com 515 Sparkman Drive HSV 35816 Marketing & Design 10
How's Your Deck? Keep your audience engaged with a great slide deck by Vicki Morris
If you are planning to deliver a presentation, have you planned the design and flow of your slide deck? The attention span of your audience should be the driver in this decision. Are you presenting to a group that is typically tech savvy? What is the likelihood their phone will come out, maybe under the table, while you are presenting? If there is an opportunity for the minds of your audience to wander, you absolutely need to add a slide deck to your presentation.
A great slide deck should not be overly complicated. If you give people the opportunity to read your presentation before you give it, they will! Don't put your script on the slides, the same applies to passing out your notes from your presentation, don't do it. The font is so small, and it’s just another stack of papers someone has to keep up with. A better idea is to create a downloadable PDF that outlines your presentation and leaves spaces for people to write notes. You control the exact information on the document, making sure it's just enough, and leaving room for them to contact you for more information. You can embed your website URL on digital versions of PDFs. Once you email this to your audience, they have something to write notes on, and a direct link back to you! Add engaging graphics and pictures that compliment your presentation. If you want to add your major points from your presentation to your slides, that’s a great idea. This is a service offered by Face To Face Marketing. The images above are simply samples. Customized designs that pertain to your topic can be created. Contact the office to learn more. www.FaceToFace-Marketing.com Marketing & Design 11
Photography Engaging images are an absolute must when developing you marketing strategy and branding message.
** Hiring a professional is always the best plan for your branding shots. ** However, if you need to take your own images, use the best DSLR camera you can afford or the most current cell phone you can afford. Understanding the rule of thirds is a game changer when framing your shots. Crisp, clear, and a definite subject of the image are 3 simple keys to help your photography personify your brand message.
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Face To Face in our Community!
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Emotional Intelligence (EQ): How to Control and Create a Productive Working Environment BY DR. STEVEN D CARTER The first modern influence of Emotional Intelligence in the business world began with the paper Emotional Intelligence written in 1990 by Peter Salovey (Yale University) and John D. Mayer (University of New Hampshire). It has since become a cornerstone of leadership to the extent that there is a myth that EQ (emotional quotient) is arguably more important than IQ (intelligence quotient). This is simply not true. These are two separate attributes with separate purposes in business. A high EQ will not make you a pioneering scientist without the necessary IQ to understand hidden and unknown scientific relationships. However, adequate EQ is essential to create meaningful concepts, ideas, and relationships.
IQ without EQ limits leadership development and influence. Indeed, emotional Intelligence is not limited to the scientific or engineering fields. Emotional Intelligence is vital in work, personal, and social interactions. When you look closely at the best leaders in any situation, you will find a strong EQ. One of the more famous examples of diverse EQ working alongside IQ is hugely popular on the long running TV show The Big Bang Theory. It fully illustrates how Intelligence, education, and social competence intertwine. One without the other is a considerable strength; however, the synergy comes from the combination. *
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Before you start making changes for the sake of making changes, consider that Emotional Intelligence is not random. It’s harnessing your thinking and emotions by organizing and managing them effectively. This requires regulating your emotions, understanding others’ feelings (empathizing), and responding appropriately to others. Daniel Goleman (a science reporter for the New York Times at the time) formulized it this way: Emotional Intelligence Begins With Mental Diversity
You may believe you’re diverse and even make a conscious effort at diversity. But you’re probably not nearly as diverse as you think. A simple check is how routine your days and weeks are. What did you have for lunch yesterday? What are today’s lunch and tomorrow’s lunch? Is it almost always the same fast food restaurant or the same bag lunch
Self-awareness — recognizing and understanding your own emotions.· Self-management of emotions.·
or same dinner leftovers from
Social-awareness (including work) of the
what you eat two nights a week? If
emotional drives of others.·
you are rooted in a routine, how can you live a life of diversity?
Socially-skilled at handling other people’s feelings and emotions.
Emotional Intelligence requires emotional diversity. Emotional Intelligence is not about manipulating the emotions of others for personal gain. It is about winning the trust and confidence by considering the perspectives, experiences, and emotions of others. Trust and confidence are necessary leadership traits for nurturing teamwork, resolving conflict, and interconnecting personal emotions with work goals and personal skills to accomplish everything from the mundane to greatness.
Expected and Unexpected Emotions
In the workplace, you’ll come across a wide range of emotions. Although a full list of emotions can number into the hundreds, psychologists list six primary categories of emotions:
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1. Happiness 2. Sadness 3. Fear 4. Disgust 5. Anger 6. Surprise Recognize the complexity of emotions.You need first to be able to recognize these emotions rather than censoring, filtering, or ignoring them. You also must be aware that emotions are complex and range across the
spec
common across
categories. workplace
fear,
For
instance,
emotion
disgust,
and
that
anger.
frustration can Only
is
easily
a
span
when
you
understand if a particular frustration is based on fear, disgust,
or
anger
can
harness
or
dispel
the
you
do
something
emotion.
to
Frustrations
either
can
be
focused on motivating results or dispelling results to gain
cooperation.
Consequently,
it
undermines
workplace productivity when unaddressed.
The Value of an Emotionally Intelligent Mentor None of us develops interpersonal abilities without the help of others. Mentorships come in many different forms.
This
can
be
technical
partnerships
to
solve
specific problems, peer-to-peer mentorships to better navigate interoffice challenges, and career mentorships to guide your professional trajectory.
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WEBSITE AUDIT We'll review your site, and offer suggestions to help your site more accurately meet your company goals.
Visit our at www.FaceToFace-Marketing.com to schedule your consult. We will develop a comprehensive plan that is designed to get results! Most times you won't need a new website, just a more optimized version of what you already have! Hello@FaceToFace-Marketing.com
Mentorships are also one of the most valuable sources for increasing and evaluating your emotional Intelligence.
Our own emotions are primarily based on the values, beliefs, and examples exemplified to us as children and young adults. Developing mature emotional Intelligence requires expanding who we know and how they influence us. You must learn how you are perceived by others through 360-degree evaluations as well as improving your communication style. Your goal of increasing your Emotional Intelligence should be a significant consideration when choosing a mentor.
Always consider the domino effect of your words, actions, and the decisions they may trigger. There are a couple of pitfalls to watch out for. One is your own self-perception. Merely being accepted as a mentee can exaggerate your own self-worth to the exclusion of valuing the opinions and emotions of others. Another is a mentor in a supportive role can become negligent in pointing out your shortcomings for considering the mental wellbeing of others.
Fortunately, these pitfalls are easily overcome. The first step is asking for feedback. For your mental comfort, begin by asking for feedback from a supportive mentor. But don’t hesitate to request feedback from colleagues in the workplace. Ask how you are being perceived as well as how your actions are affecting others. Seek to understand the emotions that you are causing. Specifically, ask if you are evoking fear, anger, or other undesired emotional reactions.You don’t want only to know that penetrating questions debunked someone’s presentation. You want to see if it made the person angry or worse, vengeful. Take lessons learned to your mentor for an honest discussion about how you can better handle similar situations in the future.
Feedback from your mentor is critical. Be mindful and learn from other people you encounter that demonstrate emotional Intelligence. Look for ways they handle stressful situations and challenges that maintain respect for them and achieves results. Always remain in a constant state of learning. Pay close attention to how they interact with others. Do they work to incorporate the input from others or just try explaining it away as unimportant?
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When you observe a particularly useful demonstration of emotional Intelligence, discretely look for an opportunity to have the leader explain their thought process.The most effective leaders embrace emotions as a regular part of being human. Learning to manage emotional Intelligence as a strength is a crucial attribute to powerful leadership.
“If we lack Emotional Intelligence, whenever stress rises, the human brain switches to autopilot and has an inherent tendency to do more of the same, only harder. Which, more often than not, is precisely the wrong approach in today’s world.� ~ Robert K. Cooper
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Face To Face in our Community!
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Section II
DESIGN ADDING THE RIGHT TOUCHES
WHY YOU’RE NOT GETTING MORE BUSINESS (FOLLOW-UP: PART 1) by Kevin Pendergrass | Pendergrass Promos
If you aren’t getting the kind of business you want, then chances are you are not following up.
I have often been asked how my wife and I were able to start a business and grow (and sustain) it so quickly. While there are many ways to answer this question, one of the main reasons why our business was able to grow is because we make it a point to follow up with clients and prospects. If you aren’t getting the kind of business you want, then chances are you are not following up. According to www.grantcardone.com, 48% of sales people never follow up with a prospect. 25% of sales people only make a second contact and stop. 12% of sales people only make three contacts and stop. 10% of sales people make more than three contacts. Marketing & Design 22
Take a look at these stats above. Which category do you currently fall into? Most colleagues that I know teach a “three-contact rule.” The idea is that you contact someone three times. If they haven’t bought from you after three attempts, then you need to move on.While it may be the case that, based upon someone giving you a hard no, you need to move on, chances are you are walking away from a lot of business simply because you aren’t following up enough. While the above stats are very telling, the following stats reveal even more. This means that if you are following up with prospects less than five times, then you’re walking away from 80% of sales. If you’re going to be successful as a business owner or business person, then you have to learn the art of following up. Successful people don’t have sales because the sales come to them. They have business because they go and look for it – over and over again.
2% of sales are made on the first contact
3% of sales are made on the second contact
5% of sales are made on the third contact
10% of sales are made on the fourth contact
80% of sales are made on the fifth to twelfth contact
So, do I have your attention? Have I convinced you that follow up is important? If so, then you will want to stay tuned the next several weeks as I will be discussing proper methods of following up and what to do and what not to do. I will specifically explain what has worked for us and why. If you care at all about growing your current clientele, then you will want (and need) to hear this.
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WWW.FRAMEMAG.COM | 20
Brand Colors WHAT'S
YOURS?
Using RED in your branding can evoke these emotions: love romance gentle warmth comfort energy excitement
intensity
lifeblood
Using GREEN in your branding can evoke these emotions: natural cool growth money health tranquility harmony
Women tend to like these colors
Men tend to like these colors
calmness
fertility
But not these colors
But not these colors
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Connecting your target audiences to your platforms
If your social media strategy is not working, let our team of marketing professionals help discover the right mix of content, graphics, targeting, and ad spend to help you reach your goals. contact us at: 256-489-0135 | www.FaceToFace-Marketing.com hello@FaceToFace-Marketing.com Marketing & Design 25
FRAMING YOUR SHOTS By Joseph Morris | Filmmaker
Framing & composition is an element of filmmaking and videography that is often overlooked. In the age of social media content where just about everything goes, we often times buy into the idea of just ‘get your content out there.’ For some types, that can work. For others, your audience may be anticipating higher production quality to match the messaging of your brand. When we see commercials on TV, or movies in the theater, or even interviews, a keen eye is given to how to frame a person or subject within a shot. It can make even a simple cellphone video look visually interesting. I want to go over 2 quick ways that you can immediately add that visual interest to your shots. First up is rule of thirds. This rule is not really a rule at all but rather a guideline of where best to place yourself or a subject you may be interviewing. On a 16x9 frame, 2 equidistant lines are drawn along the horizontal and vertical axes the image resulting in a grid that looks like this. (1)Placing anything of interest along these third lines immediately makes your shot look more visually striking. Take a look at shot of my friend Felix. Marketing & Design 26
First we can see that his body is being centered along the right third line column. Next we can see that his eyes are being placed in the near vicinity of the intersection point with the top row line. Each of the intersection points of the lines can give you an idea where to place important items of interest.Â
Next we can see that along with his body being placed on the right third, the rest of his body is facing towards the empty space of the left two-thirds of the frame. Whenever placing someone on a thirds line, make sure that they are facing towards the area of the frame with the most empty space. Take a look at this still frame from a wedding. (3) After placing the thirds grid on top of this image, you can again notice how the two of them are framed along the right third line. (4) This Is a fantastic and easy way to break up the mold and add visual interest to your shots.
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Next is ‘center framing’. Most of us already know this naturally: whenever framing someone, place them front and center of the camera view! (5) This is a natural start for most people because a) it’s easy, and b) it’s immediately clear what’s important in your frame. One negative to this type of framing is that it can tend to get boring if overused. It doesn’t allow you to highlight any background elements or give your subject much room to maneuver inside the frame. One way to compliment this type of framing is the concept of leading lines. (6)(7) For example long hallways, or corners of rooms are great areas to place people because the lines of the background naturally lead the eyes to what’s placed in the middle of the frame. (8)There are an endless amount of ways to frame people and objects within a frame but these are two really simple and effective ways to add visual interest to pictures or videos that you may post.
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Once you figure out what
t c e p s e R tastes like, it tastes better than attention. ~ Pink
Marketing & Design A publication of Face To Face Marketing, LLC
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