Theme Nights

Celebrating a new milestone in its evolution as a global luxury lifestyle brand, Lexus has recently unveiled its flagship luxury yacht – LY 650.

As the first production maritime expression of Lexus design language, L-finesse, the new yacht captures the essence of Lexus’ ongoing pursuit to achieve new frontiers in luxury experiences both inside and outside of the automotive world and picks up from where the stunning Lexus Sport Yacht Concept left off.

Lexus continually evaluates what constitutes a luxury experience and has, as a result, ventured into the worlds of design, film, and other lifestyle experiences to offer its customers alternative opportunities to interact with the brand. Driven by the vision of Lexus International President Yoshihiro Sawa for a brand that “explores new ways to deliver innovative and amazing experiences for our guests,” Lexus has partnered with some of the world’s finest purveyors of experience to further celebrate the phrase, ‘Experience Amazing.’

“We are pleased to unveil the LY 650 as our first flagship yacht that combines Lexus’ passion for creating amazing experiences with customers’ luxurious lifestyle desires and needs,” said Yugo Miyamoto, Chief Representative, Middle East and North Africa Representative Office, Toyota Motor Corporation. “The 65-foot luxury yacht, in its stunning interpretation of Lexus-inspired design and performance, represents the evolution of Lexus as a global lifestyle brand that is continuously seeking new and innovative ways to engage the customers’ emotions. As always, we would like to thank our fans for their strong confidence in the Lexus brand that pushes us to relentlessly craft every touch point around the Lexus brand and develop amazing vehicles – whether on land or water.”