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Surroundings and situations may change but the need for stylish, trustworthy and multifunctional travel pieces remains the same. Tumi’s Spring 2017 Travel Collection has got you covered.

As A B r A nd I n mot I on , Tumi continues to redefine the travel experience for Spring 2017 by helping Global Citizens perfect their journeys every day. This season’s collections take on a fresh look with a mix of classic neutrals and bright, playful hues inspired by Havana, the vibrant capital city of Cuba. A bustling metropolis trapped in time, this mystifying place is a combination of past and present: colonialera architecture meets modernity set against a backdrop of a rich and lively culture. The exhilarating colour palette and strong prints reflect the influence of Cuba’s historic and well-preserved architecture Tumi remains the ultimate travel companion for mega-tasking Global Citizens whose everchanging schedules demand the very best in quality, style and functionality.

The timeless Alpha 2 travel assortment introduces the next evolution of the iconic ballistic nylon collection with the Front Lid and Framed packing cases.

Whilst the Alpha Bravo, a landmark collection of casual and versatile travel, business and day bags is redesigned for spring, infusing style and attitude into TUMI’s signature ballistic material. Larkin, Sinclair and Voyageur collections take shape with a mix of bold prints and accents of colour.

Minimalism meets athleisure in the newly updated Tahoe collection, capturing the freedom of movement between work and travel. TUMI V3, a clear-cut expression and display of TUMI’s design leadership, showcases a balance between performance, structure and strength.

There’s a TUMI bag for every type of traveller out there!

رف ّ سلا ةقاب

نوليانلا ةعومجم نم ةر وطتملا ةخسنلا افلأ“ اميف .”دميارف”و ”دل تنورف“ رفسلا بئاقح عم تاراوسسكلأ يساسلأاو ز ّ يمملا ناونعلا يهو ،”وفارب بئاقح ،مادختسلاا ةد دعتملاو ة ّ يمس ّ رلا ريغ رفسلا ىلع تلصح دقلف ،ةيمويلا بئاقحلاو ،لامعلأا لاجر ةيصخشو اًبولسأ ةفيضم عيب رلا مسومل ميمصت ةداعإ ،”نيكرلا“ تاعومجم .ةديرفلا

In the region, TUMI is available in UAE: Abu Dhabi Mall ,Tryano at Yas Mall, The Galleria Mall, Dubai Mall, Mirdiff CityCenter Galeries, Lafayette at Dubai Mall / KSA:Panorama Mall, Nakheel Mall, Stars Avenue Mall, Boulevard Mall, Rashid Mall / KUWAIT: Al Rai at The Avenues Mall

When it comes to watch-making, there is one name that continues to thrive in detail, design and consumer demands in the Gulf; we’re talking about none other than Officine Panerai. Hadag caught up with Milvin George, the brand’s Managing Director for Middle East and India, to talk about Officine Panerai’s secrets to success in the region…

We meet milvin at The Ritz-Carlton, Bahrain; he’s in town for Officine Panerai’s participation at Jewellery Arabia 2016, where the spotlight was on the two brand new Luminor 1950 Equation of Time 8 Days GMT models. Much like its predecessors, this collection comes with another design and technological feat from Panerai – the P.2002/E movement a hand-wound calibre with a power reserve of eight days, developed and produced entirely in Panerai’s Manufacture in Neuchâtel. The difference between the P.2002/E and the P.2002 basic version is the equation of time, that is, the measurement of the difference between actual time and the conventional time used in everyday life. It is a classic complication of Haute Horlogerie, which harks back to the ancient link between time measurement and astronomy.

It’s also this type of conceptual thinking that keeps Panerai ahead in the watch-making game. “We are true to our DNA which makes us original and authentic,” Milvin tells us. “We position ourselves as a luxury and technical sport watch brand. The story of Panerai stems from a watch made for the Italian navy – we come from Florence but the watch, although Italian designed, is Swiss made,” he continues. “So, we say that it’s the best marriage in Europe – Italian’s are passionate about design and the Swiss are the best people when it comes to building a watch, therefore we have that unique DNA that not many of our competitors and our friends have.”

Panerai’s success in the Gulf continues to be an astonishing one and an important reason for that is the brand’s determination to work with only the best retailers in the region. “For example, we have Asia Jewellers in Bahrain and they work with the most premium brands, be it jewellery or watches,” Milvin says. “I think that’s the first thing – to have the right partner in each market. The second thing would be to have the right point of reference for our collectors and customers to always go back to; where they can be served by our sales advisers and boutique managers who know the story of Panerai, and who can really convey the value of the brand,” he adds.

One of the great secrets to Panerai’s groundbreaking watches is the company’s control and flexibility over the quality and production, as everything is kept in-house. Milvin explains: “As a watch-making brand, we have the responsibility to make our own movement in-house. So we have our own manufacturer in Switzerland and our own design house in Milan and another office in Geneva,” he says. “As a result, our production is very exclusive and limited, and even when you look at our distribution – we have around 65 boutiques worldwide – so it’s niche and well-targeted.”

The Gulf’s biggest Panerai boutique is in Dubai, and the world’s biggest is located in the bustling shopping district of Hong Kong. As for Panerai’s popularity with new and loyal customers, Milvin puts this down to leaving room for the customer to discover the brand. “The person who buys a Panerai watch is someone who appreciates the philosophy of watch making; who knows they’re not buying a watch for the bling factor but for the discreet luxury,” he says. “They understand the concept of the brand; they can be a collector, a mariner – someone who loves the sea – a Panerai addict or a trendsetter.” Now, when you put it like that, who wouldn’t want to buy into the rich heritage and the exclusive club of being a Panerai watch owner? We sure do!