DESIGNER Focus THE ‘ONE’ WHO STOLE OUR HEART!

FURNE ONE has touched a chord with the region’s fashion elite with his Avant Garde label ‘Amato’ and continues to be humble in his approach to life.

JAYNE GREEN sits down with Furne One and talks everything from style to his dog Duchess, and everything in between.

Good Morning Mr One! We’re firm favourites of Amato here at Ohlala Headquarters, with many a front cover being adorned with your eccentric and awe inspiring designs.

Tell us about the process from when you initially think of a design to then allowing it to come to fruition?

I find the entire creative process very fulfilling as it is exciting. From conceptualizing ideas and sketching the design, to the sewing and finishing, it still amazes me how a simple imagination can come to life. Being able to create a dress that people appreciate the most rewarding experience for any designer. Moreover, what matters is that you create something that speaks to your audience and make them see your vision.

The beginning is always a good place to start... do you remember when you first became aware of fashion, or at least when “style” became something you gravitated towards?

When I was a young boy I would watch my mother and grandmother get all dressed up. I would watch them put on makeup and fix their hair. I was fascinated with how their dresses, shoes and accessories transformed them into glamorous queens.

Tell us about the recently launched SS18 collection Amato Luxe.

Amato Luxe’s SS18 collection is inspired by the beauty and grace of ballet masterpieces such as Swan Lake and Nutcracker.

The Middle East market is very fashion-driven. How does it differ in comparison to other fashion cultures around the world?

I think the fashion industry in other parts of the world move a little too fast. I find that the audience in the Middle East don’t fall for fads and trends that easily. They still go for the classic and timeless styles with only hints of what’s trending in fashion.

What is the ultimate trend for you that will always be timeless?

Individuality.

How do you relax?

I like to relax in bed watching movies and tv shows with dog, Duchess.

What is your biggest pet peeve when it comes to the fashion industry and how do you overcome some of the challenges this industry brings?

People who chase fashion trends just to fit in with the hype. You have gained international recognition as a creative director. How do you feel that you have achieved this? It never fails to surprise me when a famous celebrity wears Amato. I mean, who wouldn’t be? Lady Gaga, Katy Perry, Shakira, Nicki Minaj, Beyonce and J.Lo (to name a few) are huge names and they have tons of other designers to choose from right at their fingertips - but instead they chose to wear Amato by Furne One. It makes me proud and honoured, of course.

Quickfire Questions

FAVOURITE ITEM OF CLOTHING? BLACK SCARF

MOST PRIZED POSSESSION? AMATO COUTURE

FAVOURITE DESIGNER? THE OLD MASTERS.

FAVOURITE SCENT? AMATO ORO

FAVOURITE SONG? ANYTHING BY MADONNA

FAVOURITE FOOD? SOUL FOOD

Tell us what the Amato woman stands for. My collections aren’t for the faint hearted woman, but one who is comfortable in her skin; her ensembles are but a foil to reflect her inner persona. Amato’s signature collections are seen as timeless modern classics that are collector’s items. Meshing cultures, using the region’s rare arts, layering it with eastern and western elements, I create unique pieces for my urbane and globalized clients, reflecting their personal and cultural identities.

How do you define your unique creative flair amidst the fashion world and how do you stay relevant?

Dubai has definitely changed in the last couple of years since I came. The women have embraced a brand new style - and as a designer, it is important that you know how to look outside of your own comfort zone. The challenge is to learn to adapt to the changes of the fashion world but still remain true to your aesthetic. It is essential to create a balance between the designer’s artistry and creativity with the business side of it all.

You’ve previously stated that the achievement that you are most proud of is providing employment for your staff. How do you remain so humble amidst your success?

I’m fortunate enough to be given this amazing platform where I can influence, inspire and be a good role model to the people who look up to me. My mother also taught me to value peoples’ trust and respect by keeping your feet on the ground.