COMPETITIVE ADVANTAGE
Corporate Dossier. Bora 速 2014.
COMPETITIVE ADVANTAGE
OPPORTUNITY
EUROPEAN UNION: A GREAT MOTORCYCLE MARKET
Circulating park 2012: 36 M/units Annual sales: 1,5 M/units Main markets: 路 Spain 路 France 路 Italia
Park: 3,5M Sales:286K Park: 8,6M Sales:258K Park: 4M Sales:116K
*ACEM-. The Motorcycle Industry in Europe Statistical overview. 18/04/2013
… WITH LIGHTS AND SHADOWS
30%
70%
MOTORBIKE
SCOOTER
+4,5%
-17% XX% sales share by type of vehicle sales evolution year on year