PROTECTOR CALEFACTADO DE SCOOTER
Corporate Dossier. Bora 速 2014.
PROTECTOR CALEFACTADO DE SCOOTER
OPPORTUNITY
COMPETITIVE ADVANTAGE
EUROPEAN UNION: A GREAT MOTORCYCLE MARKET... CIRCULATING PARK 2012:
36 M/UNITS
ANNUAL SALES:
1,5 M/UNITS MAIN MARKETS:
路 SPAIN 路 FRANCE 路 ITALIA
*ACEM-. The Motorcycle Industry in Europe Statistical overview. 18/04/2013
Park: 4M Sales:116K
Park: 3,5M Sales:286K
Park: 8,6M Sales:258K
…WITH LIGHTS AND SHADOWS
30%
70%
MOTORBIKE
SCOOTER
-17%
+4,5% *XX% sales share by type of vehicle sales evolution year on year
THE SCOOTER SUCCEEDS BECAUSE IT ADAPTS TO THE CURRENT DEMAND
EASY HANDLING WITH CONTINUOUS VARIABLE TRANSMISSION ACCESIBLE PRICE
RELAXED RIDING POSITION
PROTECTION FROM WIND AND RAIN
SMALL SIZE: AVOID QUEUE, EASY TO PARK
LOW RUNNING COST
LOW EMISSIONS IN «REAL LIFE» CONDITIONS ENHANCED BRAKING WITH AVANCED BRAKING SYSTEMS
BUT, WHAT ABOUT ACCESSORIES? USAGE
· TRANSPORT · DAILY · ALL-WEATHER TYPE · URBAN
ACCESSORIES DEMANDED
OPPORTUNITY
SCOOTER
MOTORBIKE
· LEISURE · CASUAL · FAVOURABLE WEATHER · OUTSIDE OF THE CITY
· SPORTS · FIT · PROTECTIONS · ORIENTED TO PERFORMANCE
PRODUCT