SIMONE CICERO @meedabyte
BEYOND OPENNESS
BARCELONA July 1째 2014
ME SIMONE CICERO @meedabyte
@MEEDABYTE #BEYONDOPENNES
CONNECTOR, FELLOW
CO-CHAIR PLATFORM STRATEGY
more… @MEEDABYTE #BEYONDOPENNES
WHAT IS OPEN? @MEEDABYTE #BEYONDOPENNES
Free STALLMAN @MEEDABYTE #BEYONDOPENNES
Open @MEEDABYTE #BEYONDOPENNES
“Open Source is a development methodology. Free Software is a social movement” @MEEDABYTE #BEYONDOPENNES
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digital @MEEDABYTE #BEYONDOPENNES
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A Bigger trend
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Common Languages and Frameworks? @MEEDABYTE #BEYONDOPENNES
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“3-D printed a working loudspeaker, seamlessly integrating the plastic, conductive and magnetic parts, and ready for use almost as soon as it comes out of the printer.� @MEEDABYTE #BEYONDOPENNES
Cornell University in December 2013
Bits = Atoms? @MEEDABYTE #BEYONDOPENNES
Bits = Atoms? @MEEDABYTE #BEYONDOPENNES
RESOURCES @MEEDABYTE #BEYONDOPENNES
materials
resources production processes
externalities
outcomes @MEEDABYTE #BEYONDOPENNES
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ACCESS to MEANS @MEEDABYTE #BEYONDOPENNES
x2/18M 350globally
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CAPITAL @MEEDABYTE #BEYONDOPENNES
1 BILLION @MEEDABYTE #BEYONDOPENNES
THE DEBATE @MEEDABYTE #BEYONDOPENNES
Intellectual Property @MEEDABYTE #BEYONDOPENNES
Copyleft
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You Can/Can’t do How To do it @MEEDABYTE #BEYONDOPENNES
[Open Source] movements rely on IPbased approach due to fears that, without IP rights and such conditions, a tragedy of the commons would ensue…
“A Case for the Public Domain” Clark D. Asay Penn State Law. February 19, 2013 @MEEDABYTE #BEYONDOPENNES
IP-based approach […] prevents the movements from reaching their full potential […] by causing significant transaction costs without offsetting benefits, resulting in a tragedy of the anti-commons. “A Case for the Public Domain” Clark D. Asay Penn State Law. February 19, 2013 @MEEDABYTE #BEYONDOPENNES
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One Big Debate: Commercial vs NON-Commercial @MEEDABYTE #BEYONDOPENNES
Licenses don’t work with tangible products @MEEDABYTE #BEYONDOPENNES
COPYRIGHT
PATENTS
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Definition what can be called #OSHW according to OSHWA @MEEDABYTE #BEYONDOPENNES
1. Documentation 2. Scope 3. Necessary Software 4. Derived Works 5. Free redistribution 6. Attribution 7. No Discrimination Against Persons or Groups
8. No Discrimination Against Fields of Endeavor 9. Distribution of License 10. License Must Not Be Specific to a Product 11. License Must Not Restrict Other Hardware or Software 12. License Must Be Technology-Neutral @MEEDABYTE #BEYONDOPENNES
>1000 words @MEEDABYTE #BEYONDOPENNES
+Best Practices “things you can do to encourage the development of a vibrant community of people who use and improve your open-source hardware project”
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A parallel debate: Exploitation & Fairness @MEEDABYTE #BEYONDOPENNES
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Illustration: Michel Bauwens
EXPLOITATIVE
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EXPLOITATIVE
CopyFARLeft @MEEDABYTE #BEYONDOPENNES
MARKET
CREATORS
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CREATORS
MARKET
Commoners Cooperatives Nonprofits
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The Point: Should corporates have access to The Commons? @MEEDABYTE #BEYONDOPENNES
Why to prevent access to non-rival goods (knowledge)? @MEEDABYTE #BEYONDOPENNES
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Production
MARKET
CREATORS
Peer Ownership Governance
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The “open” economy will be better than the *closed* @MEEDABYTE #BEYONDOPENNES
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Brand
MARKET
CREATORS
Shared Marketplace
Distributed Infrastructure @MEEDABYTE #BEYONDOPENNES
Brand
Marketplace
Infrastructure
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“Am I open?”
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does it really matter? @MEEDABYTE #BEYONDOPENNES
IN THE BACKGROUND:
DIGITAL DYNAMICS @MEEDABYTE #BEYONDOPENNES
Democratization
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Componentization * breaking down into cost competitive and interchangeable pieces.
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“Software is eating the world” Marc Andreessen
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Increasing competition in demand and supply
Illustration: Simon Wardley – blog.gardeviance.org
Poorly understood markets, gaps to define, constantly undergoing changing dynamics, small numbers. Want to create the future.
Pioneers
Startups
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Increasing demand, growing market opportunities, mature products, growing revenues.
Settlers
Platforms
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Standardized demands, growing competition. Ecosystems Essential cost of doing & Industrialization Business. Self disruptions while optimize for operations.
Town Planners
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Illustration: Simon Wardley – blog.gardeviance.org
The ILC Cycle Innovate Leverage Commoditize (repeat)
Illustration: Simon Wardley – @MEEDABYTE blog.gardeviance.org #BEYONDOPENNES
Red Queen Effect It takes all the running you can do
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Red Queen Effect It takes all the running you can do, to keep in the same place @MEEDABYTE #BEYONDOPENNES
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The LEGOfication of everything @MEEDABYTE #BEYONDOPENNES
complexity
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questions
Singularity
(credits @davidorban)
answers @MEEDABYTE #BEYONDOPENNES
Are we LE fying humans? @MEEDABYTE #BEYONDOPENNES
“…all of these amazing digital technologies are coming together to create a world of mounting performance pressure.” John Hagel
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@meedabyte @OuiShare
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OPEN AS IN BUSINESS @MEEDABYTE #BEYONDOPENNES
Corporate business knows how to use
*open* @MEEDABYTE #BEYONDOPENNES
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ARA @MEEDABYTE #BEYONDOPENNES
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• IP cross-licensing • No forks and derivatives • Store and manage users private data • Google can unilaterally alter the terms @MEEDABYTE #BEYONDOPENNES
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REVENUES
PRICE
Your business
Enablers of your business
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REVENUES
PRICE
Your business
Enablers of your business
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REVENUES
PRICE
Enabling Technology For the Electric Age
Electric Engines & Vehicles @MEEDABYTE #BEYONDOPENNES
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REVENUES
PRICE
3D Design Software And systems
Accurate & Cheap Printers @MEEDABYTE #BEYONDOPENNES
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REVENUES
PRICE
Integrated Digital Health Services
Data gatering Technology and platform @MEEDABYTE #BEYONDOPENNES
interfaces
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Value Chain innovation
• above the interface*: higher value systems (use case innovation) • under the interface*: process maturity, elastic provisioning, measuring (competition)
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*Open* Monopolies? @MEEDABYTE #BEYONDOPENNES
THE MISSION WE HAVE TODAY @MEEDABYTE #BEYONDOPENNES
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5600 @MEEDABYTE #BEYONDOPENNES
Refuse the Extinction Perspective @MEEDABYTE #BEYONDOPENNES
Avoid to run exponentially into collapse @MEEDABYTE #BEYONDOPENNES
A TRULY OPEN POST-BUSINESS? @MEEDABYTE #BEYONDOPENNES
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From multi–sided to multi stakeholder business @MEEDABYTE #BEYONDOPENNES
Value Proposition
From Products to Platforms
Profit Chains
Monolithic to Participative
Production Processes
Zero Externalities
Infrastructures
Connect Existing
Ownership
Enabling and Distributed
Governance
Collaborative @MEEDABYTE #BEYONDOPENNES
THE TOOLS WE HAVE @MEEDABYTE #BEYONDOPENNES
Culture Hacking @MEEDABYTE #BEYONDOPENNES
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Design Thinking
Culture Hacking
Platform Design Canvas see: meedabyte.com
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Ecocanvas: Nicola Cerantola – www.ecologing.es
Value Design Driven Thinking Enterprise
Culture Hacking @MEEDABYTE #BEYONDOPENNES
D
A
B
C @MEEDABYTE #BEYONDOPENNES
Open Capital
Value Design Driven Thinking Enterprise
Culture Hacking @MEEDABYTE #BEYONDOPENNES
www.swarmcorp.com @MEEDABYTE #BEYONDOPENNES
Take Responsibility @MEEDABYTE #BEYONDOPENNES
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SIMONE CICERO @meedabyte
THANKS Special thanks to: Simon Wardley, Michel Bauwens, OuiShare, Open Hardware Association, OSVehicle
@MEEDABYTE #BEYONDOPENNES
PICTURE CREDITS COVER SLIDE:
SanchTV
http://goo.gl/73l1gh
Rennet Stowe Ed Yourdon Samuel M. Livingston USF Region 5 College Degrees 360 Brian Solis Segle
http://goo.gl/evBW3V http://goo.gl/D59XYl http://goo.gl/JqSW59 http://goo.gl/GF2Jle http://goo.gl/XOvMDC http://goo.gl/0zegSo http://goo.gl/O3BLLY @MEEDABYTE #BEYONDOPENNES
ICONS Team designed by Yair Cohen from the Noun Project http://thenounproject.com/term/team/42812/ Document designed by Nate Eul from the Noun Project http://thenounproject.com/term/document/5086/ Quadcopter designed by Nithin Davis Nanthikkara from the Noun Project http://thenounproject.com/term/quadcopter/22061/ Car designed by Andrew Cameron from the Noun Project http://thenounproject.com/term/car/1875/ Table designed by Joe Harrison from the Noun Project http://thenounproject.com/term/table/16149/ @MEEDABYTE #BEYONDOPENNES