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The
IUE Faculty of Fine Arts and Design, which was established in 2004, embodies five design disciplines working in harmony and integration with each other. Our Faculty contains five departments; Departments of Fashion and Textile Design, Industrial Design, Visual Communication Design, Architecture, Interior Architecture and Environmental Design. Our Faculty aims to train young designers who are creative, solution providers, environmentally conscious, socially responsible, and who target national and global design. Also, our programs shape the students into forming their own personal design identities as they help to develop design vision of the students. So far 750 students graduated from our Faculty. With the completion of Bologna process, the Faculty, in addition to basic design and arts courses offered to all departments in first year, offers options and elective courses starting from third year in its programs that are completely compatible with the international standards. The Faculty also offers an exquisite atmosphere to students where they can put their creativity into practice with continuously updated exhibitions, workshops and seminars intended to create awareness about current issues such as environmental consciousness, and sustainability, etc. Our students performed a great work throughout the year, some of which are included in this catalog. Also, in addition to full-time Turkish and foreign national faculty members with vast experience and outstanding educational background, there are part-time members who come from different disciplines, universities and cities to share their work experience with our students. The number of international cooperation with other universities is increasing day by day since we believe in globalization in terms of design disciplines. The increasing number of students from abroad contributes to the intercultural education of our Faculty. At the graduate level, we will continue education with our Master degree programmes in “Design Studies”, “Architecture” and “Yacht Design”, and this year with our new PhD programme in “Design Studies”, which are all open to students from different backgrounds aiming for practical or theoretical academic development. Besides the academic direction of our Faculty, outreach and commitment to local community is being enlarged with various collaborations through undergraduate and graduate students as well as the academic staff. I believe that you would be proud of being a student and a graduate of Faculty of Fine Arts and Design in Izmir University of Economics.
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Academic Staff FULL-TIME INSTRUCTORS Asst. Prof. Dr. Fulya ERTEM BAŞKAYA Lecturer Alessandro SEGALINI Lecturer Gary Roderick MCLEOD Lecturer Gökhan MURA Lecturer Marina EMMANOUIL Lecturer Nina KERTSELLI Lecturer Seda ÖZEN TANYILDIZI Res. Assist. Emin Artun ÖZGÜNER Res. Assist. Pınar SEZGİNALP PART-TIME INSTRUCTORS Prof. Dr. Hacı Yakup ÖZTUNA Assoc. Prof. Dr. Güven İNCİRLİOĞLU Dr. Lecturer Zeynep ARDA Lecturer Ali KIZMAZ Lecturer Ali MATAY Lecturer Aysu SABUNCUOĞLU Lecturer Başak İNCE Lecturer Cem GÜNEY Lecturer Nail ÖZLÜSOYLU Lecturer Okan ÖZGEN Lecturer Orhan ALPTÜRK Lecturer Tevfik GÖKTEPE ADMINISTRATIVE STAFF Computer Technician – Eser SİVRİ Photography Technician – Ersan ÇELİKTAŞ
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Greetings to the 2012-2013 graduates of the department of Visual Communication Design!
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As specialists in Graphic Design and Multimedia Design, our graduate students are heading bu meslekte göstermeleridir. towards life, equipped with means of visual narration and communication skills. Our expectations from the graduate students are to be successful professionals both in national and international level, and use görsel olarak etkili, kavramsal their creativity through practice.
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Validity of the areas of expertise within Visual Communication Design is enlarging day by day, so does the new practice possibilities. A graphic designer’s responsibility is to create visually and conceptually strong symbols for foundations and institutes. Meanwhile they have to state the target audience, investigate new communication channels, create new narrative languages and analyze the whole under a foundatitonal unity. Whereas, a multimedia designer locates his/her creativity to a global space by desigining through the web design, video, three dimensional visualisation and animation, sound and moving picture, within an interaction and information design. The works they have created should be visually affective whilst their message should reach their targets by the help of the context of the work, which should be effective in addressing masses throughly. We tried to share both the rules of visual communication design and its connection with creativity as much as possible through past four years that we spent together. Doubtless to say that every single work you create and every single success you have will improve our department and your own career. Our belief in each of you and your prospective success increase with the education you undertake in our department. We wish good luck to all designers and proud to support you!
Graduates 2013 Seda TALAY Aylin KARAMAN Burcu TANRIÖVER Çağkan Ege MADAN Emre AKSAÇ Hazal BİLGÜTAY Samet KURT Melda ÖZDAMAR Nazlı ULASZADE Zeynep TAŞKIRAN Zeynep TEKİN İbrahim EYBEK Yasemin YALÇINKAYA Cemre OKCU
mezuniyet sergisi için bir web sitesi tasarlamak istedim.
adresi, web sitesi bilgileri
içermektedir. Sergide yer alan wanted to make a digital archive and exhibited by students of the Faculty of Fine Arts and Design in June 2013. Being a visual system, I collected all graduation olacaklar. Sergiyi gezenler
kodlar sayesinde çok daha
ziyaret etmek isteyenler, site yerini belirten haritaya
fonksiyonel bir sistem söyleyebilirim.
them in one visible area on screen. I designed web pages for each department (Industrial Design, Fashion Design, Interior Architecture and Environmental Design, Architecture and Visual Communication Design), which included a description of each student’s work, visuals, videos, sketches, and personal information such as an e-mail address and a motto about their life and design. At the same time, I made stickers to be displayed in the graduation exhibition alongside each student’s work These codes enabled visitors to the exhibition to find out more information about a particular student and their work. Inspired by geometric shapes, I used to the departmental colours to create a minimal but pragmatic website.
yeni bir hedef kitlesine yani gençlere
kendisini Odron’da buluyor, sonra geri
storybook set within a universe called “Odron”, which was inspired by the fables In this universe, there are charming forests and a beautiful landscape, but there aren’t any humans except one who comes to Odron unconsciously and tries to find a way back home. In the story, the human meets animal characters from them, and learns new things about life and their own role in it. The story was designed Fontaine’s fables to a new target audience: that of young adults. Illustrated with my own monochrome drawings, I wanted the book to reflect despair and dilemma while feeding the imagination of readers.
gerekiyor, ben de burada devreye girdim. Marka
local olive oil firm. The original brand is from wanted to export their products overseas but could not in accordance with rules defined by state that if a brand wishes to export, they must have an identity. I therefore started to work on positioning, possible artifacts and the design process to create an identity for the company. The name was rebranded as “Atria�, which was the name given to that region of the Aegean sea during 7th Century B.C. Working from the shape of olive leaves, I designed a new typeface and used it throughout the identity, accompanied by hand-drawn illustrations that emphasized the organic quality of the product. As there are three types of olive oil offered by the company: Extra Virgin, were produced for each type, which made use of ceramic bottles to preserve its quality. waste is also one of the company’s priorities. Therefore they use leftover olive pomaces to make soap, for which I designed special edition boxes made from dead olive trees.
Ben de bir alternatif yaratarak mezuniyet
about helping students studying Fine Arts and Design. is “Art of Wonderkids� and aims to help students sell their artworks online (www. artofwonderkids.com). The printed art at different sizes. Students can upload their works and a price is given to the artworks for selling online with 25% commission to the organizers and 75% of profits being paid to the artists. Students do not need to handle any of the logistics. Everything is handled by the students can earn money and be ready for the design world.
SPAC E FOR
Sektör olarak
SPAC
Öncelikle dibek kahvesi için modern bir kurumsal kimlik
E FO
rengi olan koyu kahveyi tercih ettim ve isim olarak
OJEC
R PR ME
T NA
coffee shot that uses dibek coffee, which comes from the Ottoman period. I tried to pull dibek coffee from its oblivious position in the market and design a brand that can compete with other modern coffee chains (e.g. Starbucks). Choosing the name “Coffeed”, I gave the product a modern feel using an abstraction of a cup as part of the logo along with simple colours that reflected the product. These were then repeated throughout other parts of the identity including carry bag, wallpaper and umbrellas for out-door seating areas.
F覺rst Name Surname
I have designed a way-finding system for Izmir Metro. In accordance with my detailed research, I set myself the task of answering specific questions such yeniden tasarlamaya karar verdim.
new signage and a new map to replace the existing inadequate way-finding system. Today, people want to spend less time taking public transportation. Therefore, they require signage and maps that are more distinguishable. Inspired by the designs of David Gibson, the signage was reshaped with respect to their locations in the metro, the colour of information signs was changed from turquoise to dark blue, and the font was changed from Bold/Semibold. Furthermore, as pictograms are universal in assisting communication, I included pictograms that are more comprehensible than existing ones. The end result was, in my view, a more intelligent, notable and standardized system of signage and maps for Izmir Metro. yerine daha koyu mavi bir renkle
biliyorum; bu sebeple evrensel
was to design a cookbook for a target audience of young adults between the ages of 18 and 30 that live alone and who do not know much about cooking. With this in mind, the book focuses only on snack recipes made using a potato. Each of the recipes in the book was arranged according to the length of their preparation time so as to build skill level using simple ingredients.
genelde bulunan malzemeler. Yemek yapmak hiรง bilmeyenler iรงin
çok maddeye sahip’. Gazetecilerin,
The interference on the freedom of expression and press is getting more and more. In the Turkey section of human rights report by ministry of foreign affairs- USA among the problems concerning human rights, the interference on the freedom of expression and press is ranked as the second. The problem stated in the report is: “Government interference with freedom of speech and press: The penal code and anti-terror law retain multiple articles that restrict press freedom and public speech on politically and culturally sensitive topics. The arrest and prosecution intellectuals and political activists, coupled with condemnatory speeches by political leaders, had a chilling effect on freedom of expression. Politicians, including the prime minister, sued their critics for defamation at all levels. More
istiyorum. Belirli bir kesime hitap etmek
imprisoned at year’s end, with most charged under antiterrorism laws or for connections to an illegal organization”. Any reviews or news criticizing the state is enough for imprisoned. People are not able to state their thoughts freely and avail from their freedoms. Some people know about the accused
benimsemesiyle birlikte hak ihlallerinin
gazeteciler son söyledikleri sözlerden
freedom of thought, expression and press. I chose fourteen popular
Akel, Ece Temelkuran, Özdemir created a campaign called “the last words”. The campaign which consists of a website and posters emphasizes before they were dismissed.
Vitrin
vitrinlerinin dikkat çekmesi, vitrinleriyle kendinden bahsettirebilmesidir.
Display is a way of invitation. It is the place where the brand and the customer first meet. The more effective, extraordinary and evocative it is, the more it attracts the customer’s attention and pulls them inside. So displays should have a suitable language. According to my observations and surveys, I realized that customers are of the display instead of the articles. Thereby, they remember the atmosphere that creates the display more. After researching and writing my thesis about ‘Visual Merchandising’, I chose to apply
displays usually attract more attention than its products. I have chosen to create a display for ladies’ bags that could be used during the summer season. As ladies prefer to carry bags, which are light and chic in the summer, I used clouds in the background of the display to illustrate lightness. To highlight introduced floating futuristic shapes, which not only physically support the bags in the display, but also help reinforce the lightness of the products.
istedim.
caricatures. I focused on a typology of the Fine Arts and Design department’s students. I picked unique people, symbolic people and I captured their photos and I studied them. I researched their life styles and clothing styles and I photographed them in order to draw their detailed sketches. I created 7 characters and I did many sketches about them. With my sketches clarified, I used a pen tablet for drawing digitally. I tried many painting techniques but none of them were as effective as Photoshop. From these caricatures, I made two life-size models, which I put into the entrance of the building for promoting so people could put their faces inside and have their photo taken. I took some photographs also, and I sent them via e-mail to the people who wanted them. The photographs showed
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it y o n s ib il ia l r e s p c o s a T h is is se e lp t h e must h e use W a . c n e ay b c h il d r e r ig h t w a y, in g n n e hu r c h il d r e dren ar il h e of c v e lo h it h o u t a ll o f t w g in v n s s , li it h o u t a h o m e le li v in g w d n le a t , t y li a f a m il are not n n. They dren. I e d u c a t io a r e c h il y e ren h d t il ; h p e o p le e le s s c m o h , ie t y our soc cky a s u n lu h il d r e n c e e s o e o h n ch s see t body ca o r n o e r s e u oth beca ather, m f r e d h e r v h is o t h e y li ets that or the stre born. F y were e h dren t il e h r c befo some e il h w , k w it h e x a m p le ent par m e s u m a re some go to an there a , s s ie il m g t h in g t h e ir f a r e s e ll in a o h w n h e ir c h il d r e n and t c h il d r e e s them o f h o t to some , o ls A . s d s id e . f a m il ie the roa n o g in g li k e d are beg c h il d , I a s a w treets, When I in t h e s e im t d home to spen eturned r I n e lw a y s but wh ner, I a in d y m ss and ate h o m e le . t about h g eel sad f u o ld h t I wou d n a n e c h il d r n it y opportu e h t e about gave m e t h in g m o s g t o p ic o f d o in hed the c r a e s e it . I r orked y and w dren to c a r e f u ll le s s c h il e m o h t io n . w it h ir s it u a e h t s s e ie s o f expr is a s e r lt u s e r a im s t o The hs that p a r g o t is s u e . pho ate the ic n u m com
deneyim sunmak.
Visua l lang uage Desp is a p ite de owerf velop the a ul t ment tmosp s in com ool to com h ere o to ch m muni f chil ildren cation unicate. dren’ in Tu s t hospi echno rkey. tals d Child logies oes n ren’s , ot ap h o s p peal itals s I visi ted k hould inder not while garte educa n s to res ting t effect earch hem a ive co what bout mmu at the appea t h n e hum i cation same ls to c an bo , I wa time. and s hildre dy. T nted Comm hould n o t hem t have unica be de of a c more o play velop tion c orrec e a a t d n be a nd le comm at an desig arn learn ned i unica e ed sk n acc tion m arly age. T kids a o ill rdanc h e e t re be h d od fo evelo e with tter a by to r chil pmen their t und uchin dren t t e y r g must p s . t e some andin Some s of le be kids m g visu thing arnin s can ally, w g. Som ay pr be on efer a e ly exp hile other udito name s lear ry lea resse s, sou n d r ning. i nds, a creat For th n words a nd lo ed to n i d s cation ols in reaso aim t tende s of o n, in o crea r d g for vi ans th te a s in wa sual, pace rough iting audit to ed using room kids t ory a u cate t s befo these o imp nd ta hem a re the c rove tile se b y out th their see th nses. eir bo learn I dy by ing ab eir doctor s playin ility a . Mor eover nd fe g el hap , py wh I want en us ing it .
arketipler teorisinden esinlenilerek
Soluptatio eatum volut res invene impore odit ut laut et lab ipis sit aut ped ut delectur reratentia simoluptur, occus. excerecimgelerdir. ullacil ilique veliatust intus atantik yaRum da arkaik ibus nos acilit optaspe rspiet hillatem quat. Arior aut occum quis essitio nsecum hilitatet arketipler mitler ve semboller labo. Derum et lat rem imus apis mos el ipiet eiciendis suntem fuga. Ilibus, il modi occus. Obistrum, ommolorem nos aborehenda sum rehent, cum coreni quo etur si quo maximus sum earum aut vel molo voluptiusci omnimenis qui dios volorae nimenihil iunt eos ende verum si aut ut laudi odipicatam nos re dolorehenest et audion non rectotaecto omnimen dignam est asim ideleni hitibus essin estemposam a pa nullitintus dolupti bireysel ruhun gerçek temelidir. am a voluptassite pellabo. Et laccum vent, quas aut et quossi iunte sequo est odi berferem excepud aecerna temporecto omnim resequas quamus maximod ipicitem faccum aut reicae plat ea consequi necae. Gendiore ni ommodis quiam, volorro de ipsumque latum quo maios sequatqui doluptatem quam, coris nonse simusda cullor seque non pratiatenia que experiorit que nam nis dolo odit, comni omnimus ipicidelest ut quiatis mo volore, in prerion non esto blaarketipine anlamlara bor ait rentortak moluptatiur solupta se sumquist et, comnis dendaectata aut ut untur? Quis con eossecusdae cor a corum eosa cuptate reiciis intiur? Quibernam experessimi, unt dolorehenet inimaximet harum derunt. Sed quamet rent quod magnien imusantemsil ederken, bu rastgele dit, officie ndiataque quate quodiatat ulpa voloreptatis solorehent min nulla volor sandit, quibereptat que consequo comnit odis non pliam aut archit haris esedit, ve
Fırst Name Surname
of collective unconscious and archetypes which is defined by Carl Gustav Jung circa 1919. In contrast to the personal unconscious, the Os re necte si quam eos eat. collective unconscious is consisting Emod etur, tem sinihit atendusam estis ducil basic patterns that are common im doluptasped est estio. Ut vellum rem re, to all humanity. Those nos estem. Itatia de patterns autem fuga. Icium doare called archetypes and theyaut arealibear uplupta nem di solorroribus ancienttium or archaic which hicaecabo.images Liat laut odi ne nobit endi have been reproduced in collective quia nis comnis arunte molorit isciis ellacca boreprenda qui volentiosThe ma destia ducipunconscious continuously. sum qui est, erchitatquo expere latios archetypes areipsapis repeated throughout etus estin cor aboribus senecto doluptas vel myths and symbols of all cultures, mo blabo. Ed endit etur acearupta dessum both ancient and modern. Archetypes asin parum doluptat aut oditatem uta idelhave significance in the meaninglendae od quaerup tature, ium quae et unt makinget process. According to Jung, quatum aci ilibus, in cus, cumquosam ea collective unconscious and personal dolupta tecaboria nis eumquam, quiatiatur unconscious interdependent and antibus are consectatiae magnis nullandebis et collective unconscious is the exernam ratendi oressi abo.real Nam, consequiatia quam istincto tem fuga. It labore foundation of an individual soul. In pliquo quogather consequunt, ommolupabout tatet, tenitat emorder to information porpofrom restibus ped quibusandi doluptia volo archetypes people, short word consecto elendan dandio temquibus, omassociation tests were applied to fifty niscim alicitati sus, cumquam faccate scius, different participants. Participants ut aperat aceatusdaero ipsae resedit atatus were asked to volorer write three words sus rem umquia audis maximusae for thenus archetype “mother”. The quunto et experitiis magnihil ipicietur, resultslate of the visualised astem quae velictest tem was int aborpor esedic an installation. there et ommolorAlthough erspiendunt, conetare odia si aute rae.answers Nem ut aut iducimenis cus, utaepe common given to theadici mother cusanti isinctecto mo con cullaboofrerumquis archetype, mostly a randomness reprewas se dunt landitaewhich venis ant, tenissi momeanings observed passes luptusdae volorem re quis nim sapid quiatis over the real meaning of the concept. eium et omnitas eliquae optaturia voluptiae On the other hand, there is a certain vid moloribus, nus eum renihillam reptat randomness the some words aliquatiaofvolupta verum que vente laboras theyrovid wereuttoo personal. ad ea dolum, Those quisima gnatiantus resultsdolorem had noisrelation with the doloribus eat et etur aspiendelia collectiveness, theydipidus were representing voluptam lam quam, velest haribus personal unconscious. To put it briefly, although we all carry the same information, we tend to create personal and extraordinary meanings with concepts. It is intended to visualize both personal and collective unconscious in the same frame.
EditĂśrler Editors Directors
Creative Designers Contributors Fulya Ertem, Gary
Typeface Akzidenz Grotesque Pro, Georgia.
Š Izmir University of Economics, October 2013