O PORTFOLIO O O O
O Z
h o n g
fa n g t i n g
CONTENT ALL ABOUT ME: INTRODUCE
Z hong
f angting
21.03.1995 Visual Communication Design Chongqing Nanfang Translators College of Sichuan International Studies University
THE BEATLES
POP-UP BOOK_ STOP MOTION
UNIVERSE POSTCARD_ILLUSTRATION
01
06
RESONANCE INSTALLATION
10
GPA: 3.7 Excellence Award in the 8th National College Students Advertising Art Competition First Prize in Students’ Works Exhibition of the College National First-class Scholarship First-class Scholarship of the College
SUGARLAND VI SYSTEM
14
OT H E R S
16
THE BEATLES
INSPIRATION
This is a work saluting to Beatles. They could be the best brand not only because of their songs, but also because of spirits.This work includes four parts, each of which represents a song and a stage of life. Meanwhile, in order to show this work better, I make a stop-motion animation.
OVERVIEW
Yellow Submarine Original type
When I‘m 64
Strawberry Fields, The grave of John. Structure
Yellow Submarine
When I’m 64
Revolution
Free as a bird
Yellow Submarine film, 1968
WW YELLOW SUBMARINE
It sings a child’s daydream. Children have no worries and troubles. Therefore, I choose this unreasonable children’s song. Happy childhood is the first stage of life.
REVOLUTION
PROGRESS In this part, pictures of Chairman Mao presents the book and CYN. Regrettable, I find there’s no use to study this book. Ironically, nobody could live without the paper money carrying the portrait of chairman Mao. Thus, I notice if one takes a part for the whole, he would suffer lose.
If one wants to analyze something comprehensively, he should experience many.
WHEN I’M 64
Young guys have always been thirsty for love, although they don’t know who will be the one accompanies themselves at the age of 64. Paul wrote this song when he was just 16 years old. The pure affection made him excited. This is the second stage of life. People will turn crazy one day. In that day, what appears in people’s mind is the beautiful future.
FREE AS A BIRD
Free as a bird was released fifteen years after the death of John Lennon. The most terrible thing is people will die but people who are still alive will remember all. People in their last stage of life have to suffer from the pain of losing relatives and friends.
FINAL WORK
YELLOW SUBMARINE
REVOLUTION
WHEN I’M 64
FREE AS A BIRD
12
FINAL WORK
STOP MOTION http://vimeo.com/180493760
UNIVERSE
INSPIRATION
is a set of 4 postcards divided into: •
Past
•
Present
•
Future
•
and Multiverse ・At first, I intended to draw about solar system.
・Then, I locked the sun. In the past, people admired the sun-god. I make an investigation and found that there are more than 20 sun-gods all over the world. PAST
PRESENT
FUTURE
MULTIVERSE
NGC 1566, the brightest member of Dorado Group
Interstellar Christopher Nolan, 2014
Quantum physics
Wormhole
Clouds and vapor produced by the rocket
PROGRESS
launching share a lot in common.
The unknown universe arouses people’s curiosity. Nowadays, the way people use to explore the universe is to send rockets. PAST FUTURE
PRESENT
Therefore, I choose to use rocket as the carrier of showing the present.
MULTIVERSE
The unlimitedness of universe is defined by human beings. Just like the unlimitedness of math is broken by people constantly, we will be able to uncover the ultimate mystery of the universe one day.
The way we choose, the thing is happenning, the life will be, all depends on one moment in time.
FINNAL WORK
Different back design.
The book contains many people or things that I met, which have profound
INSPIRATION
impact on me.
The light I tried to catch penetrated my skin and turned red. So I was wondering how did 24 run through my life.
“The thing that can be thought and that for the sake of which the thought exists is the same; for you cannot find thought without something that is, as to which it is uttered.” -Parmenides
A man’s life could be defined as a book. When peeling the onion, you are peeling one’s life.
24 ： RESONANCE
Bertrand R., (1974) The History of Western Philosophy.
My nickname gradual development from my name ice to its homophonic words 24 has undergone a process. When I meet number 24 or something 24, a kind of indescribable feeling turns out.
PROGRESS
160
45
205 200 80
200
210
205
125 130
30
240
3
80
50
Like two hands to hold this book.
I try to show resonance. Laser paper is the best choice.
The size of each page changes like the skins of an onion.
FINAL WORK
The installation is composed of 2 different lengths of LED stripes, with 1 meter and 2 meters. The longer one symbolizes the real road I have to walk on through my life, and the shorter one means the life exists in this world. These two lifes accompany each other all the time as like the momemt I'm reading this book records my longer way life.
Photo Credit: Zhou Siyi
INSPIRATION
ăƒťCube sugar is one of the seasonings of making coffee and dessert. I abstract cube sugar and combine it with decorative patterns of cake. ăƒťMeanwhile, LAND reminds me of wonderland. I want to make people feel that they arrive at the wonderland as soon as they step into the shop. Therefore, I add some elements of Alice into the auxiliary system, such as patterns on pokers, mad hatter, teapot and teatime.
5% 10%
SUGARLAND is a dessert and coffee shop. Its slogan is Sugar is a lust & bite into wonderland. For this VI design, I use the cube sugar and the wonderland of Alice as elements to show the characteristics of this shop.
SUGARLAND
FINAL WORK
Package
FINAL WORK
Business Card
Point Card
Take and Box
OTHERS
VI FOR CREATIONFILM
ILLUSTRATION
Watercolour 140mm*200 mm
Acrylic 600mm*900mm
Pencil 297mm*420mm
Pencil 297mm*210mm
Ballpoint pen 100mm*150mm Canon EOS 600D 18-135mm
SKETCH
PHOTOGRAPHY
THANK YOU