EST. LONDON 1993
At Cath Kidston we are known for our original prints and fresh take on design. We create contemporary products with a twist on the classics which evoke a sense of nostalgia‌and fun. This uniqueness is what our customers have come to love. The original inspiration for the brand remains as relevant today as when Cath started out and t his book brings t ogether t he essential elements that have helped make Cath Kidston a truly iconic brand. This book is designed as a guide to the brand so we ensure that it stays true to its origins and can look forward to a long and successful future.
Cath was originally inspired by taking a traditional print…and seeing it used in a fresh, surprising and modern way…
“This photograph of wallpaper used on the side of the bath combined with simple, painted finishes, triggered an idea. It was vintage but fresh and affordable” - Cath
In 1993 she started out with a small vintage shop in Notting Hill but soon began to produce her own products…
“Opening the first shop was quite a risk as there was nothing quite like it at the time. It was either old antique shops or high street modern. I guess we kick started the trend for modern vintage” - Cath
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The first products were simple, practical, good value and fun…
“Our first photoshoot of the range were these snaps taken by me at home” - Cath
They were all practical, everyday, useful things that make you smile…
“A flowery ironing board cover caught the attention of the press just as Notting Hill became trendy and the business began to take off” - Cath
9
NAME
‌used on products that were modern and fit for today‌
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…and displayed with a hint of nostalgia and fun...
“So many customers comment on how the products make them smile because of the memories that the brand triggers” - Cath
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The product range has evolved along the way…inspired by the everyday things around us and based on recurring themes...
“Whether it’s kids, kitchenware or clothing, all the new ranges we’ve introduced are born from the original values – down to earth, modern vintage. The arrival of my dog Stanley in 1998 triggered a host of products.” - Cath 19
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‌and Cath’s original idea of using print in a fresh, surprising and modern way continues to guide and inspire us so that our products remain relevant to today.
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OUR DESIGN PHILOSOPHY WE DESIGN OUR PRODUCTS TO BE… Well Made Fit for Purpose Designed with Integrity Good Value Relevant Cheerful Surprising WITH A SENSE Of… Fun English Heritage Nostalgia Originality British Sense of Irony fOR A CONSUmER WHO IS… Stylish…but not trendy Individual…but not showy Feminine…but not cute Light-hearted…but not frivolous WE LIkE… Patterned...but not busy Pretty…but not twee Practical…but not boring Simple…but not dull Contemporary classic…but not retro repro Re-inventing our favourites…but not copying our past
We are the home of modern vintage 25
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OUR PRESENTATION PHILOSOPHY OUR STYLE IS… Clean, simple and confident Stylish and real Fresh Product focused Based on pattern but balanced with space BASED ON OUR … British sense of humour Nod to nostalgia English heritage WE ARE NOT… Too pretty - too sweet - too soft Mass market or high end fashion Too manicured or too over-done Too cluttered or too fussy WE ARE… Believable Straightforward Modern Relevant
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NAME
CKL038RGM
CKL038SM
Ø 36mm
CKL038GM
CKL038CRG
CKL038BS
Ø 36mm
CKL038RG
CKL042US
CKL042RRG
Ø 36mm
CKL037SM
CKL037RGM
Ø 34mm
CKL031T
Ø 31mm
CKL035RG
CKL035CRG
Ø 34mm
CKL036RG
CKL036NRG
Ø 34mm
CKL041NG
CKL041EG
Ø 32mm
CKL039RGM
CKL039SM
Ø 31mm
CKL040BG
CKL040CRG
Ø 31mm
CKL043BG
CKL043US
Ø 31mm
CKL034U
CKL034P
26 x 30mm
CKL029R
CKL026N
Ø 32mm
CKL027UP
NAME
CKL001SM
CKL001GM
Ø 36mm
CKL001RGM
CKL003US
CKL003WG
Ø 36mm
CKL003BRG
CKL004WG
CKL004URG
Ø 36mm
CKL004NG
CKL004RRG
Ø 36mm
CKL002RG
CKL002URG
Ø 36mm
CKL001UG
CKL001BG
CKL001NG
CKL001PS
CKL001RG
Ø 36mm
CKL001TG
Ø 36mm
CKL032UG
Ø 31mm
CKL031W
CKL031R
Ø 31mm
CKL006WUS
CKL006TG
Ø 31mm
CKL006RG
CKL015SM
CKL015RGM
Ø 28mm
CKL015CS
CKL015TG
Ø 28mm
CKL020CS
CKL020BRG
Ø 28mm
CKL012PS
CKL012UG
Ø 29mm
CKL012RG
CKL013BG
CKL013ERG
Ø 29mm
CKL011ES
CKL011US
Ø 29mm
CKL011WW
CKL011UG
Ø 29mm
CKL019URG
CKL019US
22 x 35mm
CKL019CS
CKL019BG
22 x 35mm
CKL030WU
CKL030WP
Ø 31mm
CKL009EG
CKL009UG
Ø 31mm
CKL005CS
CKL005TG
Ø 31mm
CKL007US
CKL007RG
Ø 31mm
CKL008PRGM
CKL008UGM
Ø 31mm
CKL016GM
CKL016RGM
Ø 24mm
CKL018SM
CKL018GM
Ø 29mm
CKL024PU
CKL024UR
Ø 32mm
CKL025P
CKL025U
Ø 32mm
CKL027UW
CKL028UP
Ø 32mm
CKL023RW
CKL023CL
Ø 32mm
CKL026WP
CKL026CU
Ø 32mm
CKL022P
CKL023N
Ø 32mm
CKL029AU
CKL029U
Ø 32mm
CKL029P
NAME
NAME
CKB001
CKB002
NAME
WINDOW DISPLAY
CKD001
IN COUNTER DISPLAY
CKD002
FIVE HOOK WATCH STAND
CKD003
THREE HOOK WATCH STAND
CKD004
WATCH STAND SET
3 x High - 3 x Medium
CKD004
PRESENTATION ROLL
CKD005
NAME
New Carvel Building
T +44(0)121 436 1200
Warstock Road
E intsales@icw-watches.co.uk
Kings Heath Birmingham B14 4RT United Kingdom