The Superdry Customer Our customer is not one type of person; they are not defined by one product and they are definitely not one-dimensional. They are bonded by attitude and want to feel proud and individual in the clothes they wear.
Brand Personality. Break the mould.
Bold, Restless, Innovative, Maverick, Creative. We believein people,passion, progression and Driven by a desire to be world class in everything we do.
What Is The Brand Purpose? To Serve The Business Purpose Our Brand Purpose Is To Help PeopleFEEL AMAZING
Autumn Winter 2017 Collection.
Urban Brand Fluoro
SYG189BW
SYG189OB
43MM
Urban Brand Fluoro
SYG189NB
SYG189UN
43MM
Urban Herringbone
SYG184EE
SYG184RB
43MM
Urban Day-Date
SYG179OB
SYG179UU
43MM
SYG179WB
Urban Track & Field Multi
SYG188BB
SYG188UU
43MM
Urban Track & Field
SYG182WR
SYG182UE
43MM
Urban Track & Field
SYL182VW
SYL182RR
38MM
SYL182V V
Urban Brand Glitter
SYL189PP
SYL189WB
38MM
SYL189CE
Tokyo Colour Block
SYG145BB
SYG145UU
45MM
SYG145OO
Yokohoma Ranger
SYG186O
SYG186BE
43MM
Scuba Multifunction
SYG210U
SYG210BB
44MM
Scuba Track & Field
SYG211EE
SYG211O
44MM
SYG211US
Scuba Small Sec
SYG212W
SYG212BB
44MM
Scuba Small Sec
SYG212OB
SYG212NB
44MM
SYG212U
Aviator Sonar
SYG208OB
SYG208UBR
48MM
SYG208BN
Military Camo
SYG209BR
SYG209B
45MM
Oxford Field
SYG190B
SYG190BR
40MM
SYG190T
Oxford Monochrome
SYL190B
SYL190BW
40MM
.
Urban Semi Opaque
SYG168W
SYG168B
38MM
Urban
SYG169B
SYG169O
38MM
Urban Laser
SYL198UU
SYL198PN
SYG198EE
38MM
SYG98UO
Urban
SYG164UN
SYG164U
SYG164BW
SYG164O
SYG164B
38MM
Urban
SYG164PV
SYG164RB
38MM
SYG164W
Urban
SYG164WW
SYG164PW
38MM
SYG164AUP
Urban
SYG164ON
SYG164UY
38MM
Urban
SYG168OB
SYG168WB
38MM
Urban Ditsy
SYL177UO
SYL177WB
38MM
Urban Floral
SYL169EP
SYL169UCO
38MM
SYL169UP
Urban Ombre Flash
SYL180WP
SYL180WO
38MM
Urban Retro
SYG198UR
SYG181W
38MM
SYG181U
Urban Athletics
SYG205U
SYG205O
40MM
SYG205B
Campus Block
SYL196UW
SYL196VW
39MM
SYG196BBW
Campus
SYL196WRG
SYL196EE
39MM
Campus
SYL196U
39MM
Campus
SYG196E
SYG196B
39MM
SYG196OB
Campus Nato
SYG197B
SYG197O
39MM
SYG197U
Tokyo Multi
SYG170O
SYG170UO
45MM
Tokyo Multi
SYG170U
SYG170B
45MM
Tokyo Anadigi
SYG206B
SYG206U
46MM
SYG206O
Retro Digi
SYG201B
SYG201U
SYG201E
42.3 x 44.3 MM
SYG201O
Mini Retro Digi
SYL201B
SYL201P
37 x 38.5MM
SYL201O
Radar Metallic
SYG193WRG
SYG193BG
50MM
Radar
SYG193NO
SYG193BE
50MM
Radar
SYG193B
SYG193O
50MM
SYG193U
Yokohama Athletic
SYG171BO
SYG171UW
45MM
Regent Corporal
SYG207TS
SYG207BB
43MM
Regent Corporal
SYG207BSM
SYG207WSM
43MM
Aviator
SYG200BBR
SYG200TB
48MM
SYG200BB
Military
SYG199TS
SYG199TB
45MM
SYG199BB
Military
SYG192BRA
SYG192BYA
45MM
Oxford Leather
SYG194TS
SYG194B
40MM
Oxford Nylon
SYG183WUE
SYG183VE
40MM
Oxford Pastel Pop
SYL190CRG
SYL190OG
40MM
Oxford
SYL175WS
SYL175RRG
40MM
Oxford Ditsy Floral
SYL183BP
SYL183UP
40MM
Oxford Leather
SYL194B
SYL194V
40MM
Ascot Sunrise
SYL170US
SYL170CRG
38MM
FitnessTracker.
Fitness Tracker
SYG202B
SYG202BB
13 X 32MM
SYG202O
Fitness Tracker
SYG202BO
SYG202UB
13 X 32MM
SYL202P
SprintDigi.
Sprint Digi
SYG204B
SYG204O
32 X 39MM
SYG204BW
Sprint Digi
SYL204P
SYG204UN
32 X 39MM
SYL204C
DigiPedometer.
Digi Pedometer
SYG203BB
SYG203E
40.5MM
SYG203O
Digi Pedometer
SYG203U
SYL203P
40.5MM
SYL203E
SYD031
SYD032
SYD033
SYD034
Digi Pedometer
*Available to order upon request
In-store Furniture.
Slim Self Select Unit
SYD026
Furniture
Counter Top Display
SYG200TB RRP €79 SYG200BBR RRP €69 SYG200BB RRP €79
48MM
Furniture
SYD015
3 Hook / 5 Hook Display
SYG200TB RRP €79 SYG200BBR RRP €69 SYG200BB RRP €79
SYD023
Furniture
SYD022
In-counter Display
SYD030
Pos
Window Display
Watch Stand Set 3pcs
SYD025
SYD019
Pos
Display
SYD020
Pos
Superdry Bag
SYP001
Pos
Packaging.
Standard Box
SYB011
Packaging
Merchandising Guidelines.
Window Display WINDOW DISPLAY ORDER CODE: SYD001 & SYD004 - Products should be grouped according to family - Leather and bracelets should be displayed on the central base - Large case watches placed on the black cuff holders - If grouping in family, consider using the gents on the back row and ladies on the front (as shown on the left wing). - SYD005 Official agent block is placed on the front right hand corner of the central base. - KMD013 Swarovski plaque can be used next to Scuba Rocks models to highlight that it is made using Swarovski crystals.
Merchandising Guidelines
New Carvel Building Warstock Road Kings Heath Birmingham B14 4RT United Kingdom
T +44(0)121 436 1200 E intsales@icw-watches.co.uk