www.domain.com
STRATEGIC & TACTICAL PLAN
CONTENT MARKETING PROPOSAL # CM/923/03209 PREPARED FOR JEAN CLAUDE PANDA Managing Director of ABC Studio CONTACT SALSABILA (6221) 1234567 hellojkt@yourdomain.com
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24 Section 03
About Us
Section 04
Content Services
Section 05
Team Experts
Section 06
Campaign Audience
Section 07
Campaign Objectives
Section 08
Tactical Plan
Section 09
Promotion Strategies
Section 10
Content Measurement
Section 11
Package Offer
Products and brand names are intelectual property and all rights reserved.
represents the proprietary, confidential information pertaining to xxx company services, methodologies and methods.
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This material contained in our response and any material or information disclosed during discussions of the proposal
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CONFIDENTIALITY INFORMATION
TABLE OF
Contents
Section 01
Background
Section 02
Proposal Letter
BACKGROUND
What is Content Marketing Look Like? The pre-proposal will give you an overview of the benefits of our firm, a brief about various digital marketing activities we can leverage, how to define campaign objectives, our methodology of carrying out a marketing campaign. Content marketing’s website-based center of gravity enables it to focus more on demand generation. As quality content brings prospects to a brand’s site, brands can develop a relationship with the prospects and nurture them towards a lead conversion or purchase.
Plan
Audience
Story
Channel
Conversation
Measurement
Delivering the right content to the right audience at the right time starts with an integrated content strategy.
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Content marketing is growing, some reason for companies should consider content marketing for brand campagn:
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02
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Risk Mitigation
Lead Nurturing
Content marketing develop trust with information that will help customer make the right decision.
Strong content will educate and inform, developing a robust lead nurturing program.
Lead Generation
Content drives traffic as well as captures leads through form.
Lead Scoring
It’s based on how a prospect interact with the content and through nurturing campaigns.
The Process Ideas to grow audience build brand with most effective type for content Produce posts, push to market and share across channels Measure and Review for effectiveness Analyze.
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PROPOSAL LETTER
Content Services with Trust.
Thank you for the opportunity to provide you with a quotation for an content digital marketing campaign by (company) for (xyz company). Our service is a modern solution combining advanced strategis, technologies and techniques that will assure that your business performance is assured of quality traffic, digital marketing audience leads. We have a team of highly innovative professionals providing you with instant results to rise in the highly competitive market within your niche. We will help you to increase your visibility and promote your unique content in all the major digital websites. (Our Company) has satisfied various clients across the globe and we have been appreciated by utilizing our prompt website ranking strategies, instant yet successful results and unmatched determination to go beyond the client’s expectations. To improve the visibility and social media presence of your content, we will look forward to hear from you when you’ve time after reading our proposal. Sincerely Yours,
Rosie Parsotan Managing Director
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ABOUT US
Who We Are
We aspire to deliver an effective digital marketing campaign to your brand through an engagement outlined in this proposal.
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We have all the necessary expertise & skills to ensure a successful content campaign implementation for your company. We has been providing Digital Content Marketing solutions for the last 7 years. During this period, the company has not only gained rich experience and exposure to various online marketing techniques, but has also developed advanced techniques and translated them into processes that serve as our intellectual property to our team of professionals. Very few companies have the same experience, resources, expertise and intellectualproperty. In this sense, HubContent is different from other marketing firms and delivers a unique advantage to our clients. An effective digital marketing campaign requires well thought out campaign objectives, careful campaign planning, social media expertise, advanced writing and research skills, efficient campaign implementation and campaign success tracking procedures.
Business Key Figures 12 Countries
600 Employees 60 Cities
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233 Clients
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SERVICES & EXPERTISES
Content Services We are expert in delivering innovative content solutions that improve brands. Content marketing is much more than creating, distributing and sharing content in order to engage audiences, generate leads, improve branding, and other marketing goals you can serve with content marketing. Our service is designed to help companies build a brand, market products and services, and manage online reputation through social networks. Social network marketing is the growing trend and a powerful medium, which can be effectively used as an online marketing tools.
We assess our clients’ landscapes and deliver strategies that inspire audiences to engage and take action.
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Our Expertises
CONTENT
STRATEGY Delivering the right content to the right audience at the right time starts with an integrated content strategy. The selling and the storytelling are main focus in content marketing. We propose assistance with the entire content marketing process starting with content strategy. Content Strategy Development
Comprehensive Content Analysis
Content Database & Assets
Content Story Strategy
Copy and Editorial Strategy
Copy and Editorial Strategy
Delivering the right content to the right audience at the right time starts with an integrated content strategy.
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CONTENT
CREATION Brands, media and consumers used to have distinct roles in the marketing relationship. Adding to our team of talented copywriters, art directors and content strategists. We focus on creating remarkable content that attracts your target audience. Content & Data Collection Data Visualization Copywriting Services
Video Production Content Evaluation Blog Content
Delivering the right content to the right audience at the right time starts with an integrated content strategy.
CONTENT
MANAGEMENT Our services supported with tools manager, you can tailor content for your visitors and present information that is relevant, we offer high technology application. Content Updates & Maintenance
Website Management
Content Inventories
Content Auditing
Delivering the right content to the right audience at the right time starts with an integrated content strategy.
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CONTENT
PROMOTION The fact is, great content doesn’t promote itself but writing killer content is less than half battle. How will you get the word out and ensure the right people see it and share it. We get coverage for your content where your audience will actually see it. Content Outreach Campaigns
Social Media Promotions
Paid Content Amplification
Content Outreach Campaigns
Email Newsletter Marketing
Paid Content Amplification
Delivering the right content to the right audience.
ORGANIC
SEARCH MARKETING The longer you are consistently adding quality content, the more pages you have directed prospects back to your site. Organic Search Strategy
Technical Website Audits
Keyword Content Development
Promotion and Link Building
Delivering the right content to the right audience at the right time starts with an integrated content strategy.
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ANALYTICS
CONSULTING Analytic as measure tools help to see customer interaction progress. Our Google Analytics Certified Team helps measuring results. Delivering the right content to the right audience at the right time starts with an integrated content strategy.
Content Marketing Training Curriculum for Your Team Full-Day Training Flexible Time Flexible Location
Strategic & Tactical Plan - Digital Content Marketing
Google Analytics Setup Analytics Audits Metrics & KPI Development Analytics Reports
CONTENT MARKETING
TRAINING
On-site training sessions customized to your organization’s needs. Delivering the right content to the right audience at the right time starts with an integrated content strategy.
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EXPERTISE
Our Services We are expert in delivering innovative content solutions that improve brands. Our service is designed to help companies build a brand, market products and services, and manage online reputation through social networks.
Content Strategy
Content Strategy Development Editorial Calendar Development Content Inventory & Audits Competitive Content Analysis
Content Management Content Updates & Maintenance Content Inventories & Auditing Website Management
Content Creation
Analytics Consulting
Content Promotion
Content Training
Conversion Optimization Data Visualization Projects Blog Content Copywriting Services
Content Outreach Campaigns Paid Content Amplification Email Newsletter Marketing Social Media Promotions
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Google Analytics Setup Analytics Audits Metrics & KPI Development Web analytics
Customized Content Training Curriculum for your team Full-day training Flexible time and location
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SOLID ORGANIZATION
Our Team Experts We are expert in delivering innovative content solutions that improve brands. Our service is designed to help companies build a brand, market products and services, and manage online reputation through social networks.
ZABA AGAPAR
Content Strategist Leader Leader and program manager, The program leader for social business, the strategist is responsible for overall vision and accountability towards investments. She experienced for 10 years in marketing department also write marketing books regularly with popular publisher. @TANIAPAR
MALIA AKARI
RYAN MUSTOE
KHAN MAI
Primarily outbound and
Work with team to integrate
Planning and organizing
customer-facing, this role is
social into all digital
social media education,
serving as a liaison between
channels, both online,
including best Manager!
the community and the brand.
on TV, in real world and
practices, policies, and
@kukukusan
beyond.
resources
@mustoe
@khanhmai
Community Managers
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Digital Strategist
Education Manager
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TRUST US
Social Media
Web Apps Tools
Search Marketing
Content Marketing
Content Strategy
Analytics
Powerful Content Marketing Integration
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SHARPENING MARKET
Define Audience Precise target audience help you create content effectively and deliver in content succesful. More invested audience leads to more relationship building. Content plays a role in virtually all marketing techniques and tactics, there are no goals that can’t be reached using content. To be successful you have to make sure your campaign is Specific, Measurable, Achievable, Reasonable and Tentative.
89%
CivCafee will cater to people who want to get raw Civet coffee. Such customers vary in age, although our location in London means that most of clientele will be cafe owner. A lot of cafe shop in every mall and sreets. This will provide a unique possibility for building a loyal customer base.
of consumers prefer informational articles to ads
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OUTLINE CONTENT MARKETING
Campaign Objectives Successful Internet marketing campaigns begin with thoughtful planning of goals and objectives that will define your marketing strategies. More invested audience leads to more relationship building. Content plays a role in virtually all marketing techniques and tactics, there are no goals that can’t be reached using content. More invested audience leads to more relationship building. Content plays a role in virtually all marketing techniques and tactics, there are no goals that can’t be reached using content. To be successful you have to make sure your campaign is Specific, Measurable, Achievable, Reasonable and Tentative. To ensure your campaign successful we define several SMART goals that will achieve in one year campaign:
Content Marketing Goals
Brand Awareness
Leads Generation
Customer Acquisition
Brand Engagement
Customer Retention
Increase Web Traffic
Lead Nurturing
Increase Sales
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STEPS ACHIEVE THE GOAL
Tactical Plan Our team of experienced content strategy experts work with you to develop content that reflects who you are and engages your audience on a level that brings them back again and again. Plus, our team breaks content marketing down into simple steps that you can manage.
eBook
Ecommerce Promo
Virtual Trade
e-Learning series
Guest Bog Post
Social Network
Article Posting
Events
Presentation Share
in Person Event
eNewsletter
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Our team of experienced content strategy experts work with you to develop content that reflects who you are and engages your audience on a level that brings them back again and again.
Podcast
White Paper
Video
Webinar
Infographics
Facebook Stories
Community Forum
Custom Print Magz
Mobile Application
Minisite
Video Blog
Online Games
Case Studies
Web Blog
Print Newsletter
Research Reports
Landing Page
Digital Magazine
How to Guide
Online Survey
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ABOUT US
Promotion Strategies The secret to content marketing boils down to three things: creating great content, making sure it gets found in search engines, and promoting it to followers. Promotion is a big chance to get more exposure with considering the right content, the right network, compelling ad copy and campaign tracking.
Push More invested audience leads to more relationship building. Content plays a role in virtually all marketing techniques and tactics, there are no goals that can’t be reached using content.
Owned Channel
PROMOTION
Seed
Earned Channel
Integration
Integration
Syndication Channel
93%
15,000k
64%
Start with Search.
use Social Media.
Start with Search.
Online Exeprience
76%
CONTENT MARKETING
Paid Channel
Cunsomer reasearch
Online Exeprience
B2B business decision makers say branded content helps them make better purchase decisions.
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ABOUT US
Content Measurement Our team of experienced content strategy experts work with you to develop content that reflects who you are and engages your audience on a level that brings them back again and again.
Measure Brand Measure
Reach
Act
Convert
Engage
xx Hastags
Lead Volume
Sales Volume
Repeat transaction
xxx Social Net Spread
% Interaction
Lead Volume
Support
Follower
Positive Feedback
xxx Conversation
Share
Web Traffic Measure
xxx Unique Visitors
Page per visit
Sign up
Repeat visit
xxx New Visitors
Page engagement
Subscription
Customer loyalty
xxx Direct Visit
Rate
Content Performance Measure
xxx Share of Audience
Bounce
Sign up
Social Interaction
xxx Key visible search
Duration
Subscription
Open email
xxx Follower
Shareability
xxx Share of Search
Post Rank
xxx Links
Comments
Commercial Performance Measure
xxx Cost Per Click
Goal value per visit
Rate to sales
Sales Growth
xxx Cost per Sales
Cost per lead
Orver Value
Volume Growth
Satisfaction
Revenue
Revenue per visit
Search Measure
Click of ad
Sign up
Positive Feedback
Bing
Duration
Subscription
Share
SEO
Lead
Cost per sales
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SUITABLE CONTENT SCALE
Campaign Timeline Activities
Strategy Development Kick Start Content Creation Analysis 1st Semester Evaluation Creation Strategy Client Custom Tools Advance Promotion Conversion Analysis Updating Content 2nd Semester Evaluation Promotion Monitoring & Measures
Period
Jan
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Feb
Mar
Apr
May
Jun
Jul
Aug
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Publishing Schedule Activities Our team of experienced content strategy experts work with you to develop content that reflects who you are and engages your audience on a level that brings them back again and again.
Daily Research post Produce post Visitor Feedback
Weekly Analytics report Team Braindstorm Analytics report
Monthly
Sep
Oct
Nov
Dec
Strategic & Tactical Plan - Digital Content Marketing
Plan for new tactics Evaluation plan Plan for new tactics Evaluation plan
3 Staffs Photo content Social media engage Content updates
2 Staffs Team Braindstorm Analytics report Team Braindstorm
Digital Strategist Plan for new tactics Evaluation plan Plan for new tactics Evaluation plan
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PRICING
Packages Conducting an effective content marketing campaign requires a tremendous amount of time and expertise.
Choose Plan Notes: * Exclude Tax * Upront Payment * Free Annual Fee * Extra Benetits
Regular
Premium
For Medium Business
For Small Business
USD
540 Montly Basis
Enterprise For Large Business
USD
USD
940
1600
Montly Basis
Montly Basis
Marketing Strategy
Yes
Yes
Yes
Content Assurance
Yes
Yes
Yes
50 Unique Posts
120 Unique Posts
Unlimited
SocMed Management
Yes
Yes
Yes
Content Promotion
Yes
Yes
Yes
500 email list
1,000 email list
Unlimited
Paid Search Support*
Yes
Yes
Yes
Ongoing Consulting
No
Yes
Yes
Content Training
No
Yes
Yes
Blog posts
Email Newsletter
We accept payment use:
Custom content that
Used by general of our
Custom content that
powers your online
clients. Custom content
powers your online
marketing initiatives!
that powers your online
marketing initiatives!
marketing initiatives!
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COMMONLY ASKED
Questions Conducting effective content marketing campaigns require large amounts of time and expertise. The actual cost is determined by the number of sites involved in the campaign, the amount of activity and the level of participation.
What ise content marketing?
The actual cost is determined by the number of sites involved in the campaign, the amount of activity and the level of participation.
What form does content marketing take?
Conducting effective content marketing campaigns require large amounts of time and expertise. The actual cost is determined by the number of sites involved in the campaign, the amount of activity and the level of participation.
How can content marketing help?
Conducting effective content marketing campaigns require large amounts of time and expertise. The actual cost is determined by the number of sites involved in the campaign, the amount of activity and the level of participation.
What makes great content?
The actual cost is determined by the number of sites involved in the campaign, the amount of activity and the level of participation.
What is the cost of content marketing?
Conducting effective content marketing campaigns require large amounts of time and expertise.
Who are the instructors?
Campaign requires a tremendous amount of time and expertise.
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Content helps achieve business objectives, not content objectives. - Jay Baer
44 Cote du Palais, Quebec Canada 12354 (+34) 123 456 cs@hubcontent.com www.hubcontent.com