GAMA EXPO 2023 Site Book

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Official KONAMI Tournament Stores can run Speed Duel specific Organized Play events. Contact your KONAMI representative for more information!

Speed Duel GX: Duelists of Shadows is designed to allow up to 8 players to jump into their own dynamic gameplay experience with 8 pre-constructed Decks along with a selection of other cards that can be used to customize them.

Dear Friends, Welcome back to Reno for GAMA

EXPO 2023! This year marks our final year in Reno before heading to Louisville for the next three years. And while we are very excited for that new adventure, we have a really great week planned for this year.

As you know it takes a lot of work to put on this trade show and I wanted to thank the GAMA Board of Directors, the Retail Officers, sponsors, presenters, exhibitors and volunteers that have spent the past few months working with the GAMA staff to plan this full and exciting

week for you.

The major shift for this year is the exhibit hall hours. While it is still the same number of hours as past years, we have adjusted the schedule to break it into what we hope is more manageable blocks of time. We heard feedback last year that the first day was too short and the second day was too long. Hopefully, like Goldilocks, this new schedule of Tuesday, Wednesday, and Thursday from 2-6pm will be just right.

The other addition to the schedule is the New Exhibitor Spotlight area on Thursday in the Naples Ballroom. We have such a strong demand for space for exhibitors, so we created this special oneday showcase of newer companies. Please

make time on Thursday to stop by and visit with these new exhibitors to see what products or services they are offering.

Other highlights for this week are the Power Retailer Awards Luncheon on Monday, the Diversity Reception with the Horizon Fellows Tuesday evening, and the very popular Game Nights (Monday, Tuesday and Wednesday). We have dozens of peer-to-peer seminars, plus premier presentations and speed presentations from publishers, and so much more!

Again, welcome to the 2023 GAMA EXPO. I wish you a great trade show!

John Stacy Executive Director

behalf of the Board of Directors and all of the GAMA membership, thank you for attending GAMA Expo 2023. While much of our industry faced so many challenges in the last few years, it is very exciting to see you all here, and the tabletop industry is stronger than ever.

GAMA Expo is about meeting your peers in the industry, sharing ideas, and advancing yourselves. It is about showcasing products to your retailer partners, and for retailers to strengthen ties with their publishing partners. With all of the

Onnew membership groups that we have brought into the organization over the last few years, there are even more opportunities available at GAMA Expo, and there are so many more “seats at the table.” We have representatives here from Media and Events, Creators, Wholesalers, Production, and of course Retailers and Publishers as well.

I hope that you take this opportunity to communicate and learn from every sector of the industry. We may have different personal goals, and we may be taking different paths to reach those goals, but we are all tied together by one overarching vision – which is to

Welcome

to the GAMA Expo!

Your retail officers and the rest of GAMA have been working hard to put together some of the best educational opportunities as well as a fantastic vendor hall and networking opportunities.

As a retailer, it is important to reach out and meet your peers. Connecting with other retailers can open up many opportunities,

such as learning from each other, forming networks and sharing ideas. GAMA Expo is the perfect opportunity to expand your circle. And keep an eye out for your Retail Officers. We’re here to help you make the most of this week and are always happy to talk (well, except for when we’re giving seminars)

You should also take advantage of the vendor hall to find new products. With many vendors showcasing their products, you can take the time to explore and find

Grow Gaming Everywhere. I truly believe in the “rising tide” philosophy. That fuels my passion to not only advance my own business, but to also help my industry associates where I can and when I can. Let’s keep building!

Eric Price President – GAMA Board of Directors Director –

Production

Membership

Group

Games Development, Japanime Games, International Business Development – Meijia Games

Global

Factory

new products. From innovative games to unique toys, the vendor hall has something for everyone.

We hope you have a successful GAMA EXPO and look forward to hearing about your experience!

Jax Ward Chair Retail Voting Membership Officers Crazy

Squirrel Game Store, Fresno, California, USA

Message FROM GAMA’S RETAIL DIVISION

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Board OF DIRECTORS

The GAMA Board of Directors is comprised of twelve individuals elected to represent the six voting membership groups: Creators, Media & Events, Manufacturers, Publishers, Retailers, and Wholesale.

The Retailer voting membership group elects seven at large officers who select their two representatives for the board. The twelve directors in turn select their own officers of the board: President, Vice-President, Treasurer and Secretary.

BOARD OFFICERS

Eric Price, President Director -Production/ Manufacturer Meijia Board Game Factory eric.price@gama.org

Beau Heath, Vice-President Director - Wholesale Arcane Tinman beau.heath@gama.org

DIRECTORS

Lee Allentuck

Director – Publisher

The Last Gameboard

Lee.Allentuck@gama.org

Rhonda Becker

Director - Retailer

The Gamers Den Rhonda.Becker@gama.org

Grace Collins

Director - Creator Snowbright Studios grace.collins@gama.org

John Coviello

Director - Retail Little Shop of Magic john.coviello@gama.org

RETAIL OFFICERS

Jax Ward, Chairperson

Crazy Squirrel Games & Toys grdchair@gama.org

Jay Mason-Grant Black Knight Games jaymason.grant@gama.org

Nicole Brady, Treasurer Director - Media & Events SAHM Reviews Nicole.Brady@gama.org

Monica Rasso, Secretary Director - Media & Events Meeples At Sea monica.rasso@gama.org

GAMA STAFF

John Stacy, Executive Director john.stacy@gama.org

Chris Materni, Deputy Director chris.materni@gama.org

Paul McGraw, Events Manager paul.mcgraw@gama.org

Contact for information related to: GM and Event Organizing at Origins EXPO/ Origins Floorplan Design & Placement Boardroom & Library Programs at Origins

Adam Ziegler, Technology and Creative Manager adam.ziegler@gama.org

Contact or information related to: Livestreaming and Recordings/Website Print and Digital Advertising EXPO/Origins Audiovisual related to Presenting at EXPO/Origins

Cynthia Tuck, Events Coordinator cynthia.tuck@gama.org

Contact for information related to: Registration at EXPO/Origins Author’s Alcove at Origins Volunteering at EXPO/Origins

Matt Fantastic Director - Creative Forever Stoked Creative

Matt.Fantastic@gama.org

Radek Gronus Director – Production/ Manufacturer FABRYKA KART

Radek.Gronus@gama.org

Jason Matthews Director - Publisher Fort Circle Games

Jason.Matthews@gama.org

Will Niebling Emeritus Director willniebling@gama.org

Bryan Borgman, Member Services Coordinator bryan.borgman@gama.org

Contact for information related to: Member Database Administration Member Recruitment/Renewal/Onboarding Member Discounts and Benefits

Julie Yeager, Exhibitor Manager julie.yeager@gama.org

Contact for information related to: Exhibiting at GAMA EXPO & Origins Game Fair Sponsorship Opportunities

Gregoire Boisbelaud, Communications Coordinator gregb@gama.org

Contact for information related to: Social Media

Dawn Studebaker, Education Contractor dstudebaker@gama.org

Contact for information related to: Continuing Education Events & Seminars Education Support Materials GAMA & Origins Merchandise

Courtney Hartley

Bonus Round Game Cafe Courtney.Hartley@gama.org

Dee Connell

Main Street Fun & Games

Dee.Connell@gama.org

Mike Boseak, Marketing Manager Mike.boseak@gama.org

Contact for information related to: Promotion and Marketing About Origins Game Fair, GAMA, and GAMA EXPO

Show Rules

Badges Required

Badges are labeled and color-coded by type and are required to be worn visibly for admittance to all show functions. If you misplace your badge, request a reprint and show your ID at the On-Site Registration desk in the Tuscany Foyer.

Anti-Harassment

GAMA Expo has a zero-tolerance policy for harassment of any form. If you ever feel unsafe or unwelcome, find the nearest GAMA staff member (identified by their black badges) to report the incident. GAMA staff retains the right to take action up to and including expulsion from the show with no refund.

Photography/Videography

All attendees are expected to ask before taking photos or video recordings during educational sessions or in the Exhibit Hall, as some information shared at GAMA Expo may be sensitive. By attending, you agree to be photographed or recorded during the event by GAMA staff and official partners (identified by their black badges). Recordings may be distributed, reproduced, displayed, or used by GAMA for future communications.

EXPO

Magazine Exchange offers retailers a wonderful mix of products from the game, trading card and pop culture industries. We can help trading card retailers branch into gaming, and we can help game retailers broaden their product lines. We’re here for you!

Authorized Distributor for Wizards of the Coast Products

Show Sponsors

Level 4

Level 3

Show Sponsors

Level 2

Level 1

Main Exhibit Hall BY BOOTH NUMBER

Main Exhibit Hall ALPHABETICALLY

First Time Exhibitor SHOWCASE

Lucasfilm ltd.

Don’t forget to place your pre-orders for : Shatterpoint and other upcoming releases at booth #301 during exhibit hall hours!

Tuesday, 4/25 – Thursday, 4/27 from 2pm—6pm.

Show Specials

Booth 301 ASMODEE

Colton Carpenter

ccarpenter@asmodeena.com

50% orders and freight shipping when orders placed at booth. Any order placed on day 1 or 2 will be entered into a raffle for a $500 credit total of 2 raffles.

Ship by Distribution Partner

TBD

Booth 136

Atlas Games

Travis Winter

travis@atlas-games.com

Place order at show to receive free shipping.

Ship Direct to Retail

Booth 242

Birdwood Games

Jack Hazell

sales@birdwoodgames.com

Additional 5% MSRP discount for all orders placed at GAMA Expo (total discount 45%). Plus, free shipping to all stores based within the United States (lower 48 states) and the United Kingdom, even on split orders.

Ship Direct to Retail

Booth 802

Brexwerx Games

Brett Harrison

brett@brexwerxgames.com

MSRP for Holotype is $59.95. As a retail introduction to the game, we are offering a single case of 5 games for only $120 with free shipping – this will provide you with 4 copies of the game at 50% MSRP plus a free demo copy for your store. Additional games can be purchased at $150 per case and free shipping.

Ship Direct to Retail

Booth 423

Czech Games Edition

Tony Gullotti

tony@czechgames.com

Order from our new retail portal during GAMA EXPO and receive either a Codenames XL family retail display pack or Starship Captains Launch Kit (while supplies last). Order though our new retailer portal during the show!

Booth 122

EAP Toy and Games

Chrissy Fagerholt

chrissy@eaptoyandgames.com

FREE game with the minimum purchase of one case.

Ship Direct to Retail

Booth 811

Enginuity Games

Andy Daniel andy@enginuity.com

10% on all starter packs, 10% on pre-orders, combinable to 20%.

Ship Direct to Retail

Booth 804

Evil Genius Games

David Scott

dave@evilgeniusgaming.com

Receive free shipping for orders placed during the show; and receive a Special Edition rulebook for every 5 rulebooks purchased. Ship Direct to Retail

Booth 201

Flat River Group

Colin Young

Colin.Young@flatrivergroup.com

5% off orders of $2000 or more. Ship Direct to Retail

Booth 117

Forged Gaming

Prairie Fox

Prairie@forgedgaming.com

$100 bonus for each order of $500 or more placed at GAMA EXPO 2023.

Ship Direct to Retail

Booth 211

Hachette Boardgames USA

T. Caires

sales@hachettegames.com

• Pre-order our upcoming releases and receive 1 free demo copy per title pre-ordered (minimum quantity pre-ordered typically 5, depending on case pack).

Ship Direct to Retail

• Free shipping for orders at $500 or more, Free demo copies for pre-orders of Origins & Gen Con releases, enter to win a raffle for your order to be free (coupon in book)!

Ship Direct to Retail

continued on page 25

Show Specials

Booth 647

Hymgho Dice

Mark Franzen

info@hymgho-wholesale.com

Orders placed in our booth at GAMA EXPO will receive an extra 10% in bonus product that we think you should have ordered!

Ship Direct to Retail

Booth 537

Infinite Black

Ken Oswald

ken@infiniteblack.com

Buy 10 Vast Grimm Core books, get 2 GM Screens FREE

Ship Direct to Retail

Booth 733

Jolly Thinkers Games

Gordon Li

gordonli@jollythinkers.com

Order $1200 (MSRP) or more to enjoy 50% OFF plus FREE shipping!

Ship Direct to Retail

Booth 436

Left Justified Studio & Prolific Games

Jeff Tidball

jeff@left-justified.com

Additional 5% discount on orders placed and paid at GAMA Expo

Ship Direct to Retail

Booth 333

Lucky Duck Games

Sean Wainwright

sean@luckyduckgames.com

We are offering a GAMA Expo show special for all GAMA members, regardless of whether you are physically at the show: Lucky Duck Games will write orders at the show for direct purchase (with free shipping, US only) or on behalf of your preferred distributor. Place an order of $350 (wholesale) and get 52% off MSRP (US). For Canada, save an additional 10% off of your cost. Valid only for in-stock products. Valid from April 24-28, 2023.

Ship Direct to Retail or Ship by Distribution Partner

ACD Distribution

Alliance Game Distributors

GTS Distribution

Lion Rampant

Peachstate Hobby Distribution

Universal Distribution

Asmodee North America Distribution

Booth 333

Lucky Duck Games

Sean Wainwright

Sean@luckyduckgames.com

Place an order of $350 (wholesale) or more and get 52% off MSRP, either through us or their US distributor. (For Canada, save an additional 10% off their cost.) Valid only for in-stock products. Free shipping - only if direct from us, otherwise must meet free shipping thresholds for distribution. Valid between

April 24th-28th, 2023. Offered to all GAMA members in US and Canada regardless of whether they are physically at the show.

Ship Direct to Retail or Ship by Distribution Partner

ACD Distribution

Alliance Game Distributors

GTS Distribution

Lion Rampant

Peachstate Hobby Distribution

Universal Distribution

Asmodee North America

Booth 517

Magazine Exchange

Lyndsey Burgess

lburgess@magazine-exchange.com

Stop by the Magazine Exchange booth for a free Funko POP! figure.

Ship by Distribution Partner

Magazine Exchange

Booth 623

Magpie Games

Chris Samson

christopher@magpiegames.com

• Root: The RPG - Get 10% off on full cases of Root: The RPG Core Rulebook and Travelers & Outsiders

• Avatar Legends - Get 10% off on full cases of Avatar Legends: Core Book and Wan Shi Tong’s Adventure Guide

• Wizard Kittens - Buy 5 units of Wizard Kittens Standard Edition or Magical Monsters, get 1 free!

Ship Direct to Retail or Ship by Distribution Partner

ACD Distribution

GTS Distribution

Universal Distribution

Show Specials

Booth 145

Mantic Games

Kyle Przelenski

kyle.przelenski@manticgames. com

55% Discount + FREE display stand on New Account range bundles.

Ship Direct to Retail

Booth 747

Nord Games LLC

Chris Haskins chris@nordgamesllc.com

Bonus product with each case order.

Ship Direct to Retail

Booth 529

Pandasaurus Games

Brian Lewis brian@pandasaurusgames.com

52% off all orders taken at the show!

Ship Direct to Retail

Booth 447

Q-Workshop

Mikolaj Kudla

mikolaj.kudla@q-workshop.com

We have prepared two special offers:

1. Purchase Q WORKSHOP’s products for 650 USD - get 24 Classic RPG Dice sets FOR FREE

2. Purchase Q WORKSHOP’s products for 1000 USD - get a mystery box containing dice sets, cups, and metal dice sets worth at least $200 USD FOR FREE. Ship Direct to Retail

Booth 325

Ravensburger North America

Phil Wrzesinski

Phil.Wrzesinski@Ravensburger. com

Order $750+ for Free Freight/ Net 60

Ship Direct to Retail

Booth 643

SBG EDITIONS

Christopher Loizou contact@sbgeditions.com

Order 6 Heroes of Thargos CG core sets and get 1 demo copy free Ship Direct to Retail or Ship by Distribution Partner Studio2Publishing and some above through them. In discussions during GAMA Expo to update distribution options

Booth 641

Stonemaier Games

Susannah Eisenbraun

susannah@stonemaier.com

5% discount on all order placed at GAMA Expo

Ship Direct to Retail

Booth 334

Thunderworks Games

Claire Matejka

claire@thunderworksgames.com

Buy 3 copies of Cartographers

Heroes, get 3 map packs for free (Nebblis, Affril, Undercity)

Ship Direct to Retail or Ship by Distribution Partner

ACD Distribution

Alliance Game Distributors

GTS Distribution

Lion Rampant

Peachstate Hobby Distribution

Booth 640

Ukidz LLC

Keiko Webb

keiko@ukidzllc.com

Freight Specials

• $500 = 50% OFF Freight;

• $750 = 100% Free Freight * FFA applies to 48 contiguous states only. * Cannot be combined with other promotions;

Free Demo Show Specials

Opening Order Specials (1 per store):

• UGears $750 = Free Demo Cube Free POP Floor Display;

• PIXIO $300 = Free In-Store Sample $750 = Free Demo Cube, $3000= Free POP Floor Display;

• Once Kids $500 = Free store demo Ship Direct to Retail

Booth 617

Ultra Pro International

Luke Oftfinowski (UPE).

Matthew Chasteen (UPI)

Luke: upe-sales@ultrapro.com.

Matthew: mchasteen@ultrapro.com

* Join our email list to get a 12 case of GAMA Exclusive Magic: The Gathering March of the Machine Deck Boxes with 100+ Deck Boxes and 100 Deck Protector(R) Sleeves

* 2 cases of My First Adventure (11 units + free demo unit) for $100 dollars

* Additional 5% off + free shipping on orders over $1,000

* Pokemon Trainer Bundle - $400 ($930 MSRP) :

1 case each of Pokemon Trainer

Guess: Ash, Kanto, Sinnoh, Legacy

1 case of Pokemon Trainer Mission

1 Case of Pokemon Trainer Challenge

Ship Direct to Retail

continued on page 28

Show Specials

continued from page 26

Booth 125

Van Ryder Games

Byron Jorjorian

byron@vanrydergames.com

Order $400 and get Free Shipping

PLUS a free set of our brand new Graphic Novel Adventures books for kids - GNA Jr. Books

(~$50 value)

Ship Direct to Retail

Booth 235

WorldWise Imports/Play All Day

Cindy Shipp

cindy.shipp@worldwiseimports.com

Free Shipping and NET30 dating for $1000+ orders

Ship Direct to Retail

Booth 629

Wyrd Games

Kelly Brumley

kelly@wyrd-games.net

Stock up on Wyrd product with your Distributor or with Wyrd directly to earn one of our most popular Nightmare Edition Sets for free. Spend $350 get The Fallen Kingdom box set, spend $500 get that plus The Walking Fortress, and spend $650 to get those two plus the Legend Reforged box set. Promotion runs April 15thMay 15th, promotional material to fulfilled directly by Wyrd with proof of purchase. Check website or booth for further details. Ship Direct to Retail or Ship by Distribution Partner

Try the new releases from Hachette studios at BOOTH #211

Play with us at the Monday, Tuesday, and Wednesday game nights!

Attend our premier presentation to learn more about everything we offer our retail partners.

Show Schedule Key

Everyone

All attendees are invited to participate in these events.

Exhibitors Only

Set-up times and activities for Exhibitors only.

Game Night Open to everyone.

Industry Seminar

Seminars cover a variety of topics across the hobby game industry. They feature presenters and panels selected by GAMA board and staff. Open to everyone.

Media Events and services designed to benefit our Media members.

Peer to Peer Seminar

Seminars provided by our Retail Voting Member Group to especially serve the needs of game industry retailers. Peer to Peer Seminars are open to all attendees.

Premier Presentation

Sponsored presentations from Publisher members. Retailers are required to attend 7 Premier Presentations in order to be eligible to receive the Retailer Appreciation Box.

Retailers Only

Activities for Retailers only.

Speed Presentation

Sponsored 15-minute presentations from Publisher members for Retailer members.

Sponsored Event

Sponsored events open to all attendees.

12:00 PM

Lunch

Trauma In the Workplace

Spreadsheets are good (Insert Excel Joke Here)

3:00 PM

4:00

PM

5:00

PM

6:00 PM 7:00 PM 8:00 PM 9:00 PM 10:00 PM 11:00 PM 12:00 AM

Miniatures 101

PM Crafting a Better Story: How to be a Great Games Journalist

Lunch Break

Publishers, Retailers, Media & Events Partnering to Increase Sales 3:00 PM

License Agreements

Copywriting, Longlines and AI: a hands on workshop for copy writers

Building a Bridge to Europe

Game Publishing Project Management for Aloof Visionaries and the Easily Sidetracked 4:00 PM Turn Your Pitch into a Pixar Movie: a hands on writing workshop to create the perfect pitch

PM Turn your pitch Part 2 Making International Fullfillment Easy

PM

The Ins and Outs of Fullfillment

Marketing: Building your Marketing Playbook

Schedule Monday April 24 Everyone Peer

to

The beautiful board game about collecting and walking all your favorite dogs is available now!

Show

8:00 AM

9:00 AM

10:00 AM

5 Naples 6

Funforge/CMON Steamforged Games Jasco Games Lucky Duck Renegade Game Studios

11:00 AM

TCG Player Die Hard Dice Magpie Games Czech Games Edition Flat River Group

Japanime Games BCW Supplies Modiphius Dire Wolf Digital Foam Brain Games

12:00 PM

Darrignton Press Ravensburger Evil Genius Games Hachette Games Flat River Group

AUG 3-6, 2023

INDIANAPOLIS CONVENTION CENTER AND LUCAS OIL STADIUM

NORTH AMERICA’S LARGEST AND LONGEST RUNNING

TABLETOP GAMING CONVENTION

AUGUST 2

JW MARRIOTT INDIANAPOLIS

CONNECT WITH PUBLISHERS AND RETAILERS

INDUSTRY NETWORKING

BUSINESS DEVELOPMENT

B2B AND MARKETING

OPPORTUNITIES

KEYNOTE EVENT

THE

DEMO NIGHT & SOCIAL MIXER

OVER 500 EXHIBITORS

THOUSANDS OF GAMES & EVENTS

ARTISTS! AUTHORS! CREATORS!

FAMILY FRIENDLY FUN FOR ALL

NEW IN 2023

TRADE DAY MARKETPLACE

DISCOVER EXCITING NEW GAMES BEING OFFERED AT GEN CON INDY BEFORE THE DOORS OPEN; EXCLUSIVE TO TRADE DAY ATTENDEES ONLY!

SCAN HERE FOR TRADE DAY INFO AND BADGES

BEST FOUR DAYS IN GAMING™

Show Schedule

How

10:00 AM

Darrington Press Magpie Games Sirius Dice Flat River Group Cephalofair

Modiphius BCW Supplies

Gate Keeper Games & Dice Renegade Game Studios The OP Games

11:00 AM

Lucky Duck Jasco Games Dire Wolf Digital PSI WizKids 12:00 PM

Czech Games Edition Evil Genius Games Dragonshield Games Workshop Foam Brain Games

First-Time Exhibitor Showcase Set-up

Everyone Peer to Peer Seminar Exhibitors Only Premier Presentation Game Night Retail Seminar

Show Schedule

From Design to Distribution, Part 1The Game 10:00 AM

Turn your Pitch Into a Pixar Movie: A Hands on writing workshop to create the ultimate pitch

11:00 AM Turn your Pitch Into a Pixar Movie: A Hands on writing workshop to create the ultimate pitch Part 2

Trademark Masterclass

From Design to Distribution, Part 2Money & Production

5 Reasons Why a Cultural Diversity Consultant is Imporant for Your Company

From Design to Distribution, Part 3Delivery & Distribution 12:00 PM Green Gaming Guide

Maker

Show Schedule

Booth #713

Show

Everyone Peer to Peer Seminar Exhibitors Only Premier Presentation Game Night Retail Seminar Industry Seminar Speed Presentation Media Sponsored Event

Around the Table is a quarterly publication organized by the Game Manufacturers Association to foster and support our industry with a new communication avenue. Each issue features articles by thought leaders across the industry sharing their insights and experiences, previews of upcoming games, as well as practical tips and advice on how to create, promote and sell games.

We hope these articles will stimulate both your imagination and a lively exchange of ideas. We also encourage your input on topics to be covered in future issues. Article contributors, advertisers, and general feedback are always welcome. To get involved, please send an email to john.stacy@gama.org.

Around the Table features a unique bonus for advertisers: reserve a full-page ad and get a full page of editorial free! To reserve your ad space, contact Amy Colburn, amy@fwpi.com.

Monday, 11am (Naples 1)

Community: Why it’s Important to Your Store’s Success

Presented by Joe McNeil

Your shop is a haven for geek culture, but it doesn’t seem to be making you any money. Every shop has regulars that hang out, but how do you convert that to sales? Learn how pouring into your community of gamers can turn the loiterers into loyal customers.

Monday, 11am (Naples 2)

Trauma in the Workplace

Jax Ward Presenter

Look, it’s already been quite the decade. On top of “normal” stuff like dealing with a pandemic, as retailers and business owners we also often have to deal with trauma: a sudden illness, a violent shoplifter, the death of a customer or coworker. There are healthy ways to help you and your team work through a trauma. Jax learned firsthand after a shoplifter assaulted her. She used that experience to learn more about how to handle the downs – and ups – of a traumatic experience.

Monday, 11am (Naples 3)

Growing Community (and Sales) in Discord

Presented by Samuel Pfister

As one of the fastest-growing social platforms, especially among gamers, Discord is an important element of a retailer’s social media milieu. This talk is going to review how Games of Berkeley created a Discord community from scratch during the early stages of the

COVID-19 pandemic and its transformation into a successful event-organizing forum and inbound marketing channel with over 2,000 active members.

Monday, 11am (Naples 4 & 5)

Small Town Survival

Presented by Dee Connell

When you have to be everything to everyone you sometimes have to “break the mold” of what a traditional game store is thought to be. We’ll look at areas where small stores can focus to expand their services and customer base to add value to your business and to your community.

Monday, 11am (Naples 6)

How to Show up on Google

Presented by Bill Higgins

How to show up on Google Search and Maps, display your inventory, and promote game nights and specials. Find out how to optimize your Google listing, get more reviews, and become a destination store in your local market. You’ll also learn how to see how your store is ranking compared to your competition.

Monday, 11am (Naples 7)

Never Settle: A Retailer’s Guide to Avoiding Website ADA Compliance Lawsuits (or how to win if you get unlucky)

Presented by Josh Wilhelmi

If you’re like me, the pandemic motivated you to join the millions of other small businesses in setting up e-commerce site to take care

of your customers through the lockdowns. You signed up with Shopify, BigCommerce, or any of the myriad shopping cart systems, grabbed a template (maybe even configured it by yourself or with help), and started your adventure selling online. At a time when small businesses had enough on their plate trying to survive, unscrupulous lawyers have also been hard at work targeting these businesses for failing to be ADA compliant. Due to a lack of clarification from congress or the courts, these serial filers fire off hundreds of these lawsuits every month in the hopes that you’ll settle. It doesn’t matter that you paid for a service. It doesn’t matter that you didn’t personally design or code your website. It doesn’t matter if you’re more of a bloodless turnip than a big fish: These guys want their $5-15k nuisance fee.

In this seminar, I’ll tell you about my experience being targeted by one of these drive-by lawsuits in the Southern District of New York (I’m in Arkansas). I’ll cover a number of topics including the specific things that these lawyers look for when scanning websites for potential victims, the steps you need to take to make sure your website is compliant, why overlay solutions are bad, the type of lawyer you’ll need to represent you, how to handle service, and why you shouldn’t give this % ^&*&^% a dime.

Monday, 2pm (Naples 1)

Social Media 101: It’s Easy to Be Okay at Social Media

Presented by Courtney Hartley

Do you feel utterly lost when it comes to social media for your store/cafe? This seminar is great for folks on the beginner end of the social media spectrum for their business. I’ll be going over the basics of having a really solid, organic social media strategy including what and where to post, and best practices to make your content engaging and on brand.

Courtney co-owns Bonus Round Cafe in Chicago, where they’ve done social media for 5+ years, along with being kitchen manager. They have a passion for social media and community management in small businesses and are branching out to do more consulting and work in that area.

Monday, 2pm (Naples 2)

Spreadsheets are Good (Insert Excel Joke Here)

Presented by Jax Ward

As Barbie once infamously said, “Math is hard,” but spreadsheets can make a lot of it easier and quicker to handle on a regular basis. Plus, you can build tools to help your team more in-depthly understand the “whys” behind some of the decision making. We’ll take a look at some spreadsheets a few retailers use to help keep them on track.

Monday, 2pm (Naples 3)

Passive vs. Active Sales

Presented by Deanna Berrington

Passive Sales: the art of selling

things without (seeming like you are) doing anything at all! This seminar will focus on subtle changes that your customers might not consciously notice that could drive sales in your store, with a focus on relational sales in a boutique environment.

Monday, 2pm (Naples 4 &5)

Better Employee Retention through Better Management

Presented by Jason Clark

With so much going on in the marketplace, finding and keeping good employees is getting harder and harder. Being a fellow retail shop owner, I know this feeling all too well. In this seminar, I will be covering ways to help retain the great employees you have trained. It’s not always about being the highest-paid employer out there. This seminar will mainly focus on best management practice while also briefly hitting on other things that we as store owners/ managers can do to retain the good employees we have.

Monday, 2pm (Naples 6)

Running Events and Programs Targeting Learning and Soft-Skill Development

Presented by Dustin Staats, BGE Tabletop

Dustin shares his experience running programing geared toward youth and centered around targeting-learning outcomes and soft-skill development. In their first year as a B&M, BGE’s Tabletop developed programs such as D&D

Camps, D&D for Kids, Board Game Camps, and Pokémon for Beginners (Guardian/Friend and Me) Classes. Dustin will share how he developed these programs and things to keep in mind if you want to implement something similar.

Monday, 2pm (Naples 7)

Slaying the Legal Dragon

Presented by Keith Banks, Attorney

The goal is to get owners thinking about the legal obligations of their businesses. Join attorney Keith Banks as he walks you through some of the most overlooked and misunderstood legal needs for small business.

Employees

• Employment agreement

• Employee Handbook – I know someone did a whole seminar on this last year – this would not be as detailed

• Background check

• Disciplinary actions

• Volunteers – what needs to be agreed upon in writing prior (are they being given store credit, product for their time or contribution)?

Events

• When do I need a consent form?

• What should go into the consent form? Medical/allergies, photo consent usage, emergency contact

• Sign in/out – are the parents staying for the event or dropping off

Monday, 3pm (Naples 1)

Miniatures 101

Presented by Travis Winter

You’ve decided to dip your toe into carrying miniatures at the shop. Where do you start and where to go from there? Play to the strengths already at your store.

Monday, 3pm (Naples 2)

Little (and Big) Things to Make Business Life Easier

A panel discussion moderated by Jax Ward

Come join us as experienced retailers talk about the little (and big) things that have made their life easier. Everything from how key organizers save a lot of time to hiring a proper lawyer can save you a lot of heartache. Plus, we’ll want to know your best quick tips!

Monday, 3pm (Naples 3)

How to Get Off the Business Treadmill

Presented by Danielle Adams

In his book Making Money is Killing Your Business, Chuck Blakeman warns about the trap of creating a treadmill business rather than one that gives true freedom to its owner. One of the biggest hurdles to overcome though is, “I am so busy DOING the job, how can I find time to write it all down?” The answer Chuck offers is “Freedom Mapping.” Danielle Adams, the CEO of LionHeart Hobby, will show you how Freedom Mapping worked for her store and how it can give other busy owners one of the keys to getting off the treadmill: TIME. After this workshop you will know

the basics of:

• Freedom mapping and how it can be applied to our industry

• Setting up a Google Workspace for your organization

• Using this information to create a Digital Handbook with more ease than you could imagine This can have long-reaching positive effects on not just your business, but your quality of life. Plus, it will revolutionize your hiring and training process. If you have ever wondered if instead of running a business you’ve just “bought a job,” this workshop is for you!

Monday, 3pm (Naples 4 &5)

Selling Games with (Almost) Zero Risk

Presented by Bryan Winter

Join Bryan as he teaches you his tried and true method for buying and selling used board games. He will share is methods, lessons learned and so much more.

Monday, 3pm (Naples 6)

Sublimation – A Business Owner’s Tool

Presented by Rhonda Becker

Is sublimation right for your business? In this seminar, we will look at various options for a sublimation printer and how to set it up. We’ll discuss what a sublimation printer is used for, why you need one specific for sublimation, and best practices for maintenance. Included will be a discussion on products you can create, costs involved, and demos available, from saleable items to

store décor, from marketing to bling and beyond!

Monday, 3pm (Naples 7)

People in Your Neighborhood

Presented by Jamie Mathy

Jamie’s back, back again, Jamie’s back, tell a friend ... When we talk about marketing, normally the conversation turns to paid ads. But what about word of mouth? How do you build a reputation in your community as a place where the fun happens? Join us as we explore ideas to build your store reputation by working with libraries, schools, community groups, colleges, Chambers of Commerce, and more!

Monday, 4pm (Naples 1)

Miniatures 102

Presented by Travis Winter

Join me in a fun hands-on approach to understanding the miniatures in your store. Plastic glue versus super glue. Speed painting versus traditional methods.

Monday, 4pm (Naples 2)

Reality Check: Game Café – Struggles and Benefits of Adding Food Service

Presented by Andrew Lovell

Thinking of adding a cafe/ restaurant/bar element to your game business? It opens you up to a whole new customer base by adding another revenue stream with healthy margins and sets you

PEER TO PEER Seminars

continued from page 64

apart from the crowd; however, it is probably a lot more work than it seems and can quickly become an overwhelming undertaking. Drew will cover the ins and outs of additional buildout requirements, passing inspections, hiring the right staff, and much more. Drew co-owns Bonus Round Cafe in Chicago, which just celebrated five years of operation. He has a strong passion for providing high-quality service and creating a welcoming environment for all who walk through the doors.

Monday, 4pm (Naples 3)

Doing Better Demos

Presented by Dee Connell and Deanna Berrington

Do you demo games in your store? How effective is it? What games you choose to demo, and how you present them to your customers can effectively drive sales for your business, but a bad demo of a game can unsell it just as quickly. We’ll talk about the WHY and HOW we demo games and give some practical examples of good (and bad) techniques.

Monday, 4pm (Naples 4 &5)

Exploring the Diversification of Your Business

A panel discussion moderated by Rhonda Becker

There are some major areas of overlap in our businesses, things that are commonly added to a game store to add diversification. We’ll have panelists representing

cafés, comics, toys, the gift market and video games to talk a bit about their journey adding these lines. Then we will answer questions from attendees to help you traverse the diversification obstacles and inquiries to find what might work for you.

Monday, 4pm (Naples 6)

Vinyl Cutting

Presented by Jax Ward

Inexpensive vinyl cutters such as Cricut have made it easy to create items to sell, give away of otherwise use in your business. We’ll go over the basics, take a look at examples and answer questions. A vinyl cutter will also be available in the Maker Room.

Monday, 4pm (Naples 7)

Branding Beyond the Logo

Presented by Jamie Mathy

Jamie Mathy of Red Raccoon

Games is back for Expo 2023 to talk about branding again. He claims he is no expert, but only listens to people smarter than him, but we all know he is pretty amazing in this area. Now with 20% new content for 2023! Join Jamie as he teaches you how to look at branding.

Monday, 5pm (Naples 1)

Kids D&D Groups

Presented by Anthony Curtis

How to get kids started in Dungeons & Dragons and maintain the energy level for each participant. Grow your consumer base while giving a safe space for all to enjoy.

Monday, 5pm (Naples 2)

Events: Success Stories from Retailers

A panel discussion moderated by John Stephens

Join John and a group of retailers who have proven success in making events profitable, successful and appealing to their customers. Listen in and ask questions to a panel of retailers that have seen and done it all.

Monday, 5pm (Naples 3)

Magic Singles: Ins and Outs

Jeremiah Henson, +1 Gaming

A next-steps seminar on all the questions you wanted to ask about dealing in second-hand Magic: The Gathering card in-store and online. Covers pros and cons for multiple approaches for small to large operators.

Monday, 5pm (Naples 4 &5)

Premium Pros & Cons

A panel discussion hosted by Josh Fohrman

Join us for a candid discussion about the pros and cons of becoming a Premium Store.

PEER TO PEER Seminars

continued from page 66

Monday, 5pm (Naples 6)

The Rising Tide Of 3D Printing

Presented by Jay Mason-Grant 3D Printing is here, and we have only just begun to see the tip of the iceberg in how it will impact games retailers. But is it a problem or an opportunity? They say a rising tide lifts all boats – but that only helps those in a boat.

Monday, 5pm (Naples 7)

Shipping to Your Customers: A Complete Guide, Start to Finish

Presented by John Coviello Offering shipping and delivery services to your local and online customers can seem like something reserved for big box stores. But it does not have to be, even in a post COVID world.

Join us as we break down costs, rules, courier options, necessary systems and infrastructure with a sensible and easy-to-understand approach that will help you determine if your business is ready to take on this step. This seminar is also ideal for merchants who have yet to decide on an ecommerce solution, as it will help them identify what to look for before wasting time and money on a system that is ill equipped to handle shipping options.

Monday, 10am (Sorrento 1)

Getting the Most out of Your GAMA Membership

Part 1

Presented by Bryan Borgman, GAMA Membership Coordinator

Join Bryan and explore all the benefits of your GAMA membership, from our extensive list of resources all the way through networking opportunities. You won’t want to miss this opportunity to make sure you are getting the most from your membership.

Monday, 10am (Sorrento 4)

Write Comprehensible Game Rulebooks

Presented by David Niecikowski, PhD

David Niecikowski will present his dissertation research on rulebook comprehensibility. The dissertation’s findings were co-constructed by 21 solicited surveyed industry experts and informed by unsolicited public forum comments by 541 users on the website BoardGameGeek. The evaluation results of eight published rulebooks are discussed using the performance list’s 92 weighted comprehensibility features organized into 10 categories.

Monday, 11am (Sorrento 1)

Getting the Most out of Your GAMA Membership Part

2

Presented by Bryan Borgman, GAMA Membership Coordinator (Seminar continues from Part 1) Join Bryan and explore all the benefits of your GAMA membership, from our extensive list of resources all the way through networking

opportunities. You won’t want to miss this opportunity to make sure you are getting the most from your membership.

Monday, 11am (Sorrento 3)

New Publisher Welcome

The Distribution Voting Member Group welcomes new publishers to GAMA EXPO.

Monday, 11am (Sorrento 4)

Write Comprehensible Game Rulebooks

Presented by David Niecikowski, PhD

David Niecikowski will present his dissertation research on rulebook comprehensibility. The dissertation’s findings were co-constructed by 21 solicited surveyed industry experts and informed by unsolicited public forum comments by 541 users on the website Boardgamegeek. The evaluation results of eight published rulebooks are discussed using the performance list’s 92 weighted comprehensibility features organized into 10 categories.

Monday, 2pm (Sorrento 1)

Crafting a Better Story: How to be a Great Games Journalist

Presented by Meredith Placko, Journalist and CEO of Turbo Dork Presenter

The tabletop and boardgames industry has seen unprecedented growth during COVID and with that, a slew of people want to expand the coverage of these games. A lot of people coming to the world of games journalism (in the form of websites, podcasts, and even Twitch shows)

have a lot of passion for the industry, but there is little cohesion in how many of these journalists approach covering a story. My goal with this seminar is to bridge the gap in some of that, offering a foundation of what it means to be a journalist and how to go about creating not just a great news story, but a solid reputation in the industry. While I am now the CEO of Turbo Dork (paints and paint accessories), in my former career, I was an Emmyaward-winning news producer and journalist for two decades. I worked as a producer for local affiliates in Orlando, as well as for NBC Network News; and on-camera and as a writer for TYT’s What The Flick?!, ComicBook.com, Geek.com, and CBR.

Monday, 2pm (Sorrento 3) License

Agreements

Presented by Attorney

Brian Chellgren

Brian Chellgren will help publishers, developers, and creators understand the parts of a license agreement and identify the favorable and unfavorable legal language. Managing these types of agreements can be overwhelming. This seminar will add to your repertoire of useful information for successful negotiations.

Monday, 2pm (Sorrento 4)

Publishers, Retailers, Media & Events: Partnering to Increase Sales

Presented by Monica Rasso

Local event companies are the ground floor to bringing in new customers to experience your

INDUSTRY Seminars

continued from page 70

games. Discover resources available to partner with board gaming conventions to increase your visibility, message, and sales. Event managers: learn how networking with publishers and retailers can increase your bottom line.

Monday, 3pm (Sorrento 1)

Adding Spice to Your Copywriting: A Hands-On Workshop Exclusively for

Copywriters

Presented by Ori Kagan

Stuck with that bland logline, pitch, or sales sheet? In this workshop, we will work in a small group to collectively improve our copywriting, give feedback, and learn new storytelling techniques to help us unlock its hidden story potential.

Monday, 3pm (Sorrento 3) Building Bridges to Europe

Presented by Radek, Eric, Melanie (fulfillment Europe) and Dan (Spiral Galaxy) Industry professionals will educate you on best practices for doing business in Europe. Learn how to navigate VAT Challenges, Brexit, Duties, and fulfillment within the EU and the UK.

Monday, 3pm (Sorrento 4)

Game Publishing Project Management for Aloof Visionaries and the Easily Sidetracked

Presented by Jeff Tidball, Left Justified Studios and Prolific Games Presenter

Managing creative projects is

stressful and hard, and anyone who gives it a go deserves a cookie. In this seminar, veteran publisher Jeff Tidball shares principles, systems, hacks, and tales of woe from more than 25 years designing, developing, and publishing tabletop games with dozens of employers, clients, partners, and unrepentant sociopaths. Level up your game! (And bring a cookie.)

Monday, 4pm (Sorrento 1) Turn Your Pitch into A Pixar

Movie: A Hands-On Writing Workshop to Create the Ultimate

Pitch Part 1

Presented by Ori Kagan

In this workshop, we will explore the world of storytelling and how to incorporate it into your game pitches – whether you are an aspiring designer or an established publisher. Stories are the vehicles that draw us in and grab our attention and this is a powerful tool that can transform a boring technical description into a mesmerizing experience. We will learn about the fundamentals of storytelling and use them to write and give feedback during the workshop.

Ultimately, the goal is for you to leave with a powerful story that you can tell in less than 2 minutes that will make the listener lean in and say, “Tell me more…”

Monday, 4pm (Sorrento 3) The Ins and Outs of Fulfillment

Presented by Matt Goldrick, Quartermaster Logistics

We presented a similar discussion last year about fulfillment. This talks

about common fulfillment mistakes, things to pay attention to when you’re manufacturing your product, timelines, contacts and more for a successful fulfillment experience.

Monday, 4pm (Sorrento 4)

Attracting and Retaining a Diverse Workforce

Presented by Mark Truman, Magpie Games

For many in the tabletop game industry, finding the right talent with the right skills remains a struggle. Explore how to expand your candidate pool by attracting –and retaining – a diverse workforce that reflects the hobby industry of tomorrow. We’ll talk about specific tools and best practices that make diversity an asset for your business!

Monday, 5pm (Sorrento 1)

Turn Your Pitch into A Pixar Movie: A Hands-On Writing Workshop to Create the Ultimate Pitch Part 2

Presented by Ori Kagan

In this workshop, we will explore the world of storytelling and how to incorporate it into your game pitches – whether you are an aspiring designer or an established publisher. Stories are the vehicles that draw us in and grab our attention and this is a powerful tool that can transform a boring technical description into a mesmerizing experience. We will learn about the fundamentals of storytelling and use them to write and give feedback during the workshop.

Ultimately, the goal is for you to leave with a powerful story that you continued on page 74

can tell in less than 2 minutes that will make the listener lean in and say, “Tell me more…”

Monday, 5pm (Sorrento 3)

Making International Fulfillment Easy!

Presented by Matt Goldrick, Quartermaster Logistics

Using the same principles as The Ins and Outs of Fullfillment, but doing it internationally.

Monday, 5pm (Sorrento 4)

Marketing: Building your Marketing Playbook

Presented by Ross Thompson, Cephalofair Games

There are many paths for marketing success and knowing what is in your toolkit is important for any publisher or channel. This presentation will share best practices for building an engaging marketing campaign from early planning strategy, coordinating influencers and press, promotional assets, finding your audience and more. Come listen to Ross Thompson as he shares tools for success and marketing tabletop games in 2023.

Tuesday, 9am (Sorrento 1)

Working with Manufacturers

Presented by Radek, Tim (Meijia), Nick (DeLano)

We have specialists on hand from USA, Poland, and China factories – all here to help advise you on optimum methods for submitting specs for quotes (RFQs), prepping and submitting digital files for starting your projects, creating

shipping marks for your products, and working with the factories for setting up logistics once everything is ready to go.

Tuesday, 9am (Sorrento 3)

How and Why to Offer Organized Play

Presented by Paul McKelvey, Best Coast Pairings

The team from Best Coast Pairings shares experience and know-how on establishing organized and competitive play, for any size group, from local game stores up to massive conventions. This discussion will cover what you need to put on an incredible event from start to finish including manpower, space, ticketing, and the best tools to run your event no matter the size or game system. Learn why running these events will help you grow your community and your sales.

Tuesday, 9am (Sorrento 4)

Horizons Fellowship, Rising Stars Program, and Improving Diversity

A panel discussion moderated by Molly Zeff and Kimelia Weathers

The Pathways Team will offer an overview of the Horizons Fellowship, Rising Stars Program, and the impact these have on the participants and on GAMA. We’ll share data, anecdotes, and success stories. Then we’ll take questions and feedback on the programs. At the end, we’ll open up the floor to everyone to share their business’s efforts to improve diversity.

Tuesday, 10am (Sorrento 1)

Getting the most out of your GAMA Membership

Presented by Bryan Borgman, GAMA Membership Coordinator Join Bryan and explore all the benefits of your GAMA membership, from our extensive list of resources all the way through networking opportunities. You won’t want to miss this opportunity to make sure you are getting the most from your membership.

Tuesday, 10am (Sorrento 3)

Your Solution for Organized Play

Presented by Paul McKelvey, Best Coast Pairings

Join Best Coast Pairings as they give a walkthrough and demonstration of the Best Coast Pairings platform, the table top industries premier choice for organized play. The team will be covering BCP’s suite of offerings, tips and tricks, new features, and what is in store for the coming year. Hear success stories from our partners, publishers and retailers about how BCP has worked for them. Learn how you can use these incredible tools to grow your business, games, and communities.

Tuesday, 10am (Sorrento 4)

Ways to Get Games into Indie Retail for Small Publishers

Presented by Molly Zeff, Flying Leap Games

Have you wanted to expand your work with individual stores and small chains (2 to 25 stores) but you’re not sure how? Come discuss

eight ways to get into indie retail and share the ways that you’ve succeeded in this area as well. We’ll also touch on why you might want to be in indie stores if you’re not yet.

Tuesday, 11am

(Sorrento 1) Behind the Scenes of a Live Kickstarter

Presented by Sam Stockton, B.A. Games

The overall goal is to help anyone interested in doing a crowdfunding campaign or who wants to learn more about how other people run a campaign by looking at the back end of a live Kickstarter. Goal #1 –Learn the essential components of a Kickstarter, navigating the back end. Goal #2 – How to acquire and look at data for your Kickstarter. Live Examples. Goal #3 – How to manage your Kickstarter, working with backers and partners. Goal #4 – Sharing experiences and ideas on running Kickstarter campaigns, Q & A.

Tuesday, 12pm (Sorrento

1) Publishers, Retailers, Media & Events: Partnering to Increase Sales

Presented by Monica Rasso

Local event companies are the ground floor to bringing in new customers to experience your games. Discover resources available to partner with board gaming conventions to increase your visibility, message, and sales. Event managers: learn how networking with publishers and retailers can increase your bottom line.

Wednesday,

9am (Sorrento

1) Copywriting Loglines, and AI

Presented by Ori Kagan, Kagan Promotions

Stuck with that bland logline, pitch, or sales sheet? How do you get to that perfect description on the back of the box? In this workshop, we will work together in a small group to collectively improve our copywriting, give feedback, and learn new techniques using ChatGPT while avoiding falling into the uncanny valley of AI blandness.

Wednesday, 9am (Sorrento 3)

License Agreements

Presented by Brian Chellgren, Attorney

Attorney Brian Chellgren will help publishers, developers, and creators understand the parts of a license agreement and identify the favorable and unfavorable legal language. Managing these types of agreements can be overwhelming and this seminar will add to your repertoire of useful information for successful negotiations.

Wednesday, 9am (Sorrento 4)

From Design to Distribution, Part 1 - The Game

Presented by Sam Stockton, B.A. Games

Dive into Part 1 of an overview series where we discuss the best tips for game design, development, and manufacturing. What to look out for and creative problem solving. There will be a panel of experts and Q & A.

#1 - Game Design

#2 - Game Development

#3 - Game Manufacturing

Wednesday, 10am (Sorrento 1)

Turn your Pitch into a Pixar Movie Part 1

Presented by Ori Kagan

In this workshop, we will explore the world of storytelling and how to incorporate it into your game pitches – whether you are an aspiring designer or an established publisher. Stories are the vehicles that draw us in and grab our attention and this is a powerful tool that can transform a boring technical description into a mesmerizing experience. We will learn about the fundamentals of storytelling and use them to write and give feedback during the workshop.

Ultimately, the goal is for you to leave with a powerful story that you can tell in less than 2 minutes that will make the listener lean in and say, “Tell me more…”

Wednesday, 10am (Sorrento 3)

Trademark Masterclass

Presented by Attorney Brian Chellgren

The seminar is designed to teach publishers and designers about selecting, adopting and registering trademarks, as well as trademarkrelated issues specific to the tabletop gaming industry

Wednesday, 10am (Sorrento 4)

From Design to Distribution, Part 2 - Money & Production

Presented by Sam Stockton, B.A. Games

Jump into Part 2 of an overview series where get down to brass tacks and discuss finances, money, and continued on page

INDUSTRY Seminars

production. There will be a panel of experts and Q & A.

#1 - Crowdfunding

#2 - Manufacturing

#3 - Localization

Wednesday, 11am (Sorrento 1) Turn your Pitch into a Pixar Movie Part 2

Presented by Ori Kagan

In this workshop, we will explore the world of storytelling and how to incorporate it into your game pitches – whether you are an aspiring designer or an established publisher. Stories are the vehicles that draw us in and grab our attention and this is a powerful tool that can transform a boring technical description into a mesmerizing experience. We will learn about the fundamentals of storytelling and use them to write and give feedback during the workshop.

Ultimately, the goal is for you to leave with a powerful story that you can tell in less than 2 minutes that will make the listener lean in and say, “Tell me more…”

Wednesday, 11am (Sorrento 3)

Five Reasons Why a Cultural Diversity Consultant is Important For Your Company

Presented by Lydia Wehmeyer

In this seminar Five Reasons Why a Cultural Diversity Consultant is Important For Your Tabletop Company we will discuss important topics such as: What is Cultural

Diversity? What is a Cultural Diversity Consultant? How can a Cultural Diversity Consultant help support your company’s mission and values? Why it’s important to have support for sensitivity and cultural checks by a consultant? The overall benefit of having a Cultural Diversity Consultant on your team.

Wednesday, 11am (Sorrento 4) From Design to Distribution, Part 3 - Delivery & Distribution

Presented by Sam Stockton, B.A. Games

Finish with Part 3 of an overview series where we talk about how a game delivers and what the future holds for your game in distribution and direct sales. There will be a panel of experts and Q & A. #1 - Localization #2 - Fulfillment #3 - Consolidation & Distribution #4 - Direct Sales

Wednesday, 12pm (Sorrento 1)

Green Gaming Guide

Presented by Green Gaming Guide Board of Directors

Join the Green Gaming Guide team as present their current initiatives for green initiatives in the board game industry.

Wednesday, 12pm (Sorrento 3)

Mental Health and Wellness in Boardgaming

Presented by Lydia Wehmeyer

Board games provide many things that we are used to: Entertainment, strategy, and a time to enjoy friends

and family. However, what if I tell you that playing board games can provide a positive impact on your customer’s mental health? In this workshop we will talk about how boardgaming can be used as a tool for self-care and wellness for your consumers.

Thursday, 10am (Naples 6-7)

Paizo Update 1: 2023 and Beyond Product Overview

Join Paizo Publisher Erik Mona and VP of Sales Mike Webb for an overview of Pathfinder and Starfinder releases through 2023 and beyond, followed by a brief Q&A. All attendees will receive a free limited-edition promotional Pathfinder Battles miniature from WizKids.

Thursday, 11am (Naples 6-7)

Paizo Update 2: The ORC License and the Future of Pathfinder Second Editon

Paizo Publisher Erik Mona discusses the Open RPG Creative License and its impact on the future of the Pathfinder Roleplaying Game, including deep dives on new major product announcements, incredible new art previews, and a look at the ORC License itself, and an extended Q&A. All attendees will receive a free limited-edition promotional Pathfinder Battles miniature from WizKids.

MEET US AT OUR BOOTH

Wizards of the Coast Location 104

Tuesday, April 25 - Thursday, April 27

Stop by to chat with our Retail Development Specialists, see samples of new WPN Premium benefits, and learn about our Retail Improvement Grant program.

ATTEND OUR PRESENTATION

The Peppermill Tower, Naples 7

Tuesday, April 25 at 11:00 am

Find out what's happening with the WPN and WPN Premium in 2023 and beyond!

Retailer APPRECIATION BOX

Bring the best of GAMA Expo back to your store by participating in the Retailer Appreciation Box program! This shipment of products worth more than $1,500 MSRP, is complimentary for retailers who engage with exhibitors, and presenters throughout the show. Who is Eligible?

Retail members are eligible for the box if they complete the actions listed below. For stores with multiple locations, each store must be a registered member and have pre-registered for the show.

To receive the box, retailers must:

• Be one of the first 340 retailers to register for GAMA EXPO.

• Attend seven (7) Premier Presentations during the show.

Attending Premier Presentations

Premier presentations are hosted by the companies contributing product to the box, meaning they are a great way to learn how best to use the incredible products included.

What is included?

All box contents will be on display in the Exhibit Hall, including a collection of games from Dire Wolf Digital including Dune: Imperium and the Tales of Xadia: The Dragon Prince RPG, Modiphius Entertainments’ The Elder Scrolls: Call to Arms, and a My Hero Academia: League of Villains Booster Box from Jasco Games!

Retailer Appreciation Box Sponsors:

BCW Supplies

Bezier Games Inc

Birdwood Games Ltd

Cephalofair Games

Darrington Press

Czech Games Edition (CGE)

Die Hard Dice

Dire Wolf Digital

Evil Genius Games

Flat River Group (Greater Than Games, LLC)

Floodgate Games

Foam Brain Games

Funko Games

Games Workshop

Hachette Board Games

Japanime Games

Jasco

Left Justified Studio & Prolific Games

Lucky Duck Games

Magpie Games

Modiphius Entertainment

PSi

Punchkins

Rainbow Rabbits Games

Ravensburger North America

Steamforged

Squishable

The OP Games (USAopoly, Inc.)

Wizards of the Coast

WizKids

PREMIER Presentations

Bezier Games

Bezier Games in 2023

Wednesday, 10am (Naples 1)

A look into the upcoming titles Bezier Games will be releasing for 2023, as well as an overview of our current existing products.

Cephalofair Games

Gloomhaven and Frosthaven

Wednesday, 9am (Naples 7)

Come hear from Cephalofair Games as they share the latest information about Gloomhaven, Frosthaven and upcoming products for 2023. We will have a Q&A for retailers during the presentation and look forward to hearing from you!

Darrington Press

What’s New at Darrington Press & Critical Role –2023 and Beyond

Tuesday,12pm (Naples 2)

Wednesday, 9am (Naples 3)

Darrington Press is expanding its catalog and we are excited to show off our new games and products! In our presentation, we will showcase new Darrington Press releases and give you an exclusive glimpse at what the future holds. We will also discuss the benefits of joining the Darrington Press Guild, including direct retailer access to our products as well as Critical Role merchandise at wholesale pricing.

Die Hard Dice Roll with Every Advantage: Modernizing Your Dice Offering

Tuesday, 10am (Naples 3)

Wednesday, 12pm (Naples 1)

As we all continue to move forward in an ever-changing marketplace, your customers are looking for new products and styles that enrich their playing experience without breaking the bank. Join Die Hard Dice as they share market developments and reveal new offerings for 2023 that will help your business stabilize and grow through the coming year.

Dire Wolf Digital Retailer Roundtable (2 Times)

Tuesday, 11am (Naples 5)

Wednesday, 11am (Naples 5)

Come see what’s new and what’s coming from Dire Wolf, creators of Clank!, Dune: Imperium, and more! Join us for our first ever GAMA presentation, where we’ll be talking through our new FLGS+ program for direct retailer support, along with upcoming board game releases and how your store can participate!

Dragon Shield Merchants Guild & New Releases (2 Times)

Tuesday, 9am (Naples 1)

Wednesday, 12pm (Naples 5)

Come see the latest Dragon Shield releases and learn how to benefit from our retailer loyalty program, the Merchants Guild! Dragon Shield is one of the most recognizable brands for gaming accessories. We are known for our quality, our storytelling, and of course our dragons! But we also value local game stores as the heart and home of the gaming community. In the past year, we’ve forged relationships with Merchants Guild members to uncover opportunities to increase in-store experiences that make stores stand out. The results of these collaborations are only the beginning! We will also be showing off some of our exciting new releases coming in 2023! You’ll get a first look at wave one of a brandnew art sleeve series. We’ll have our whole collection plus new colors in our expanding line of Dragon Shield Roleplaying accessories. And we’re also releasing three new Matte DUAL colors. Come by our booth to see the new releases in person, score some samples, or a BIG prize for yourself! Catch up with the latest from Dragon Shield during either of our Premier Presentations and at our booth #611.

PREMIER Presentations

Evil Genius Games

A Sneak Peek into the Rebel Moon TTRPG

Wednesday, 12pm (Naples 4)

Join Dave Scott, CEO of Evil Genius Games, and Joe Lawson, head of Publishing at Netflix, for an exciting panel discussion as we unveil the recently announced tabletop roleplaying game (TTRPG) based on the highly anticipated movie, “Rebel Moon.” Created and directed by Zack Snyder, “Rebel Moon” is a brand new science fiction film set to release on Netflix in December 2023. During this seminar, we’ll give you an exclusive look into the creative process behind the Rebel Moon TTRPG, which promises to be an immersive and thrilling experience for gamers of all levels. In addition, we will discuss the expansiveness of the Rebel Moon universe and our process for turning it into a tabletop roleplaying game. This is an incredible opportunity to hear firsthand what it’s like to work directly with Zack Snyder on the game’s creation. We’ll discuss the challenges, inspirations, and creative processes that went into bringing the Rebel Moon universe to life. Finally, we will give you a sneak peek into the products we will launch in December 2023, including the tabletop roleplaying game, as well as what products we plan to release in 2024 and beyond. This seminar is a must-attend event for retailers looking to stay at the forefront of the gaming industry and offer their customers the latest and greatest in sci-fi gaming experiences. Don’t miss out on this exciting opportunity to

learn more about Rebel Moon and Evil Genius Games! NOTE: You will be viewing never-before-seen footage from the movie. You must sign an Netflix NDA to attend.

Evil Genius Games

Unveiling Evil Genius Games’ Product Roadmap for 2023-2025

Tuesday, 12pm (Naples 4)

Join us for an exciting seminar as we introduce Evil Genius Games and the talented individuals behind the company. Our team is comprised of experienced game designers, writers, and developers who are passionate about creating immersive and thrilling gaming experiences. We strive to push the boundaries of what’s possible in gaming and are excited to share our vision with you. During this seminar, we will walk you through the 2023 Season Pass of Adventure, which features game adaptations of iconic movies such as “Rambo,” “Highlander,” “Universal Soldier,” “Total Recall,” “Escape From New York,” “The Crow,” “Pacific Rim,” and “Kong Skull Island.” These adventures will take you on a thrilling journey, allowing you to immerse yourself in the worlds of these well-known film franchises. We’re also thrilled to unveil our 2024 Season Pass of Adventure, which promises even more cinematic thrills and epic action-packed adventures. You won’t want to miss out on what we have in store for you! Additionally, we’ll be discussing our new lines, including a refresh of Urban Arcana and our military expansion. This seminar

is a must-attend event for retailers looking to support modern-day gaming with an entirely new line of TTRPGs.

Funforge

Growing Your Sales with Funforge

Tuesday, 9am (Naples 2)

Wednesday, 11am (Naples 2) This presentation is an overview of the range of products offered by Funforge. The first step of sales with Funforge is having the items in stock and knowing where and how to place restock orders. There will be a portion of the presentation covering some new trade merchandising and displays. There are some compelling new releases planned from Funforge in 2023 and beyond – get a sneak peek on the upcoming titles.

Gate Keeper Games & Dice

Dice, Dice, Dice!

Tuesday, 12pm (Naples 1)

Wednesday, 10am (Naples 5)

Gate Keeper Games & Dice is returning to GAMA EXPO with another epic presentation! Come and view the over 50 new brand dice sets that GKG has released in the past year … yes, 50! Learn about the world’s most popular Mystery Dice bag and how it will increase your dice sales and, finally, learn how to earn free dice in all your GAMA EXPO show orders! All in one ultra-high Charisma score presentation.

EXPO 2023

PREMIER Presentations

Hachette Board Games

Hachette’s Studios, Releases, & Resources

Tuesday, 12pm (Naples 5)

Wednesday, 9am (Naples 1)

The dynamic duo of T and Danni would love to introduce you to Hachette Boardgames USA’s eight different studios, present their upcoming releases for Q2 and Q3, and make sure you know how to take advantage of all of our retailer resources.

Lucky Duck Games

Retailer Circle

Tuesday, 9am (Naples 5)

Wednesday, 11am (Naples 3)

In this presentation we’ll cover: who Lucky Duck Games is, why stores should carry our line of games, what is the Retailer Circle and what are the benefits of joining?, Product Showcase: What are our foundations, what is new, and what is coming. Plus GAMA Expo Show Special and Q&A.

Magpie Games

An Introduction to Avatar Legends: The RPG

Wednesday, 9am (Naples 4)

Magpie Games presents its new flagship title, Avatar Legends: The Roleplaying Game – the officially licensed roleplaying game set in Nickelodeon’s beloved Avatarverse. This presentation will offer a brief overview of the game’s premise and mechanics, selling points, and announcements and updates for the future of the product line.

Magpie Games

An Introduction to Magpie Games

Tuesday, 10am (Naples 4)

In this presentation, Magpie Games will provide an essential crash course on its most popular, best-selling, and retail-friendly titles that will help bring business to your stores – including Root: The Roleplaying Game, Zombie World, Wizard Kittens, and more! In addition, the presentation will offer a sneak peek on the exciting new projects in development for 2023!

Modiphius

Exclusive Preview of a New Brand for 2023! - Modiphius

Tuesday, 11am (Naples 4)

Wednesday, 10am (Naples 3)

A presentation of a new brand making it to retail Summer 2023.

The Op Games

New Games for 2023!

Tuesday, 10am (Naples 7)

Wednesday, 10am (Naples 7)

Join us to see what is new for 2023 from The Op Games!

Renegade Game Studios Board & Card Games

Tuesday, 9am (Naples 6)

Don’t miss your chance to learn about Renegade’s upcoming board & card games! We’ll be discussing our 2023 releases including Robo Rally, Acquire, Diplomacy, Axis & Allies, deck-building games featuring huge brands, and how you can take advantage of blockbuster marketing budgets being put towards these licenses this year. Our goal is to bring new customers into your store instead of just selling to your existing customer base. Join our seminar to learn how you can bring a larger audience to your store.

Renegade Game Studios Roleplaying Games

Wednesday, 10am (Naples 6)

Roleplaying games are a growing category that you should be carrying in your store, but knowing what to carry beyond the basics can be overwhelming. Join Renegade Game Studios to learn about what to carry in the World of Darkness and Essence 20 lines and find out about our upcoming releases! We’ll also cover our Play Renegade Program designed to attract Storytellers and GMs to your store. Attend our seminar to find out more!

TCGPlayer Card Condition Definitions and Training

Tuesday, 10am (Naples 2)

Ray will be discussing the value of conditioning and the steps you can take to gain alignment with the standards accepted by the industry and enhance consistency within your own organization. A universally adopted conditioning standard is the best way to create an informed TCG community –a community where sellers and hobbyists speak the same language and, as a result, can trade even better. Ray Moore is cofounder and Chief Innovation Officer at TCGplayer, where he helps teams build the tools our sellers need to grow their businesses. Ray has led every department in TCGplayer from product to customer service to our fulfillment center and more, and has decades of experience in the industry launching products like Direct, TCGplayer Pro, and the Marketplace.

TCGPlayer Tips to Efficiently Manage Your Inventory

Wednesday, 9am (Naples 2)

Running a game store means that every dollar counts. Kevin and Julie will share best practices and how the combination of Roca and TCGplayer tools can help you manage your inventory, increase efficiency, and to get the most bang for your buck! Kevin Lipkin leads the Roca team at TCGplayer, and works closely with game stores and retailers of all sizes as they scan, sift, sort, and list their TCG

inventory. Kevin’s background is in developing and commercializing robotics technologies and products. Kevin joined TCGplayer in 2021 as part of TCGplayer’s acquisition of Roca Robotics. Julie Taylor is a senior product manager responsible for in-store solutions at TCGplayer. She has 17 years of experience working with retailers and over 10 years supporting point-of-sale systems. She is passionate about bringing solutions to life that enhance the customer experience. Her favorite part of working in the collectibles/hobby industry is the way it brings people together and celebrates diversity. We need more of that in the world! In her free time, she loves to cook and travel to national parks with her family.

Wizards of the Coast

WPN Premium: Your Toolkit for Growth

Tuesday, 11am (Naples 7)

Learn about the philosophy behind the WPN Premium program and resources available to you to achieve your business goals. Plus, hear about our WPN Retail Improvement Grant program and how your next renovation project may be more in reach than you think.

WizKids Games

Exploring the Wide World of Wizkids RPG!

Tuesday, 9am (Naples 7)

Saddle up with the WizKids team as we journey through a variety of topics across our RPG catalog! We’ll dive into new products and categories for Dungeons & Dragons, Critical Role, and Pathfinder, including sprue miniatures, limited edition box sets, life-sized creatures, and much more. From role-playing newbies to the most dedicated of collectors, we’ve got something for everyone who steps into your store – offer the complete RPG experience with WizKids!

WizKids Games

What’s New with D&D Onslaught, Heroclix, and More!

Wednesday, 11am (Naples 7)

D&D Onslaught has launched and much more content is on the way! HeroClix Iconix is right around the corner, as are new HeroClix starters and OP programs! The WizKids board game catalog continues to grow with exciting licensed titles and remasters of fan favorites! Join the WizKids games team for a deeper dive into new releases, new programs, and best practices to build community and drive sales in your store. There’s never been a better time to get involved!

SPEED Presentations

Birdwood Games are Letting (Even More!) Dogs Out in 2023 with Two New Exciting Products

Thursday @ 9am (Sorrento 1 & 2)

Lottie and Jack Hazell, designers and Birdwood Games cofounders, will be speaking about their breakout board game Dog Park, its upcoming expansion, and a brand-new gateway game coming in September 2023. Dog Park has been a global hit: selling out 45,000 copies in its first year and securing localization deals in 12 languages with a further four on the way. Birdwood’s new game promises to deliver again for dog lovers, but this time will be targeting a wider audience in terms of accessibility and price. Please join us to be the first to know about our new title and discover more about the Dog Park world and our offerings for retailers.

Left Justified Studio & Prolific Games Loves You Best

Thursday @ 9am (Sorrento 1 & 2)

Broken and Beautiful has fantastic reviews, delighted retail backers, and sold out its first print run to distribution before its street date. Flapjacks & Sasquatches has been providing honest fun for families and friends for more than 10 years, with a 4.7+ / 5.0 review average over all that time. Get the highlights on these titles and more from the publisher that believes retailers are the backbone of a healthy tabletop hobby, and that works hard every day to be the lowest BS, most retail-friendly publisher in GAMA.

Punchkins Intro

Thursday @ 9am (Sorrento 3) We will present a brief intro on the brand including who we are, what we do, and what makes Punchkins a fun new collectible plush that’s instantly relatable and highly giftable.

Snap Ship Tactics: Constructible Miniatures

Games Launching in 2023

Thursday @ 10am (Sorrento 3) Launching in 2023, Snap Ships Tactics is a competitive miniatures game played with modular, fully customizable ship models. The Starter Box includes over 100 detailed plastic pieces to mix and match into an endless amount of unique builds. The parts you choose matter, adding unique actions to your ship so each creation flies and fights differently. Based on the Snap Ships toy line with its unique, snap-fit connection system, models build quickly and hold tightly without snipping or glue. BoardGameCo calls it “a toy factor of 10 out of 10!” Competitive matches can be played 1v1 or 2v2, with a robust Organized Play Program on the horizon. Expansion products add to your fleet, giving players more parts for more ships and larger games. All products include AI cards so players can battle solo or co-op against enemy units controlled by the game. Quick to learn, but with competitive depth, Snap Ships Tactics is for players of all ages looking for innovation in the spaceship combat genre.

Why Buy Squishable for Your Store?

Thursday @ 9am (Sorrento 1 & 2)

A brief history of Squishable, followed up by our recent growth with gaming stores and a teaser of new items.

Introduction to the World of Game Design

Thursday @ 11am (Sorrento 1&2)

An overview of the titles, brands, and clients of the innovative company that is redefining and enhancing the entire genre of roleplaying, and offering fresh and exciting alternatives for gamemasters and players alike. From Mothership, Mork Borg, and Modiphius to the reimagined Highlander TCG, World of Game Design offers a universe of alternatives.

Horizons FELLOWSHIP

Retailers .............................. Website

Opal Grove Games ........................ opalgrovegames.com

The Board Games & Entertainment ........................ bytheboardgames.com

Shiba Games ................................... shibagameslv.com

Pe Metawe Games.......................... pemetawe.com

Meeples & Beyond ........................ https://meeplesbeyond.com/

Mark your calendar for the annual Diversity and Inclusion Committee Reception to meet this year’s Horizon Fellows.

The reception will be Tuesday April 25 from 7:30pm to 9:00pm in the Sorrento Meeting Room.

Publishers ............................ Website

Fambam Games ............................. fambam.games

Unknown Creations ......................

EAP Toy and Games ..................... eaptoyandgames.com

Small Furry Games LLC ............... smallfurrygames.com

Triple Rainbow Games riplerainbowgames.com

Factions: Battlegrounds LLC https://factionsbattlegrounds.com/ Looking For Greatness LLC ......... https://bit.ly/LookingForGreatness

Becoming a

“Real” Publisher

How GAMA’s Horizons Fellowship has supercharged my boardgame business

by Emily Willix, Small Furry Games

Remember when the blue fairy tells Pinocchio, “Prove yourself to be brave, truthful, and unselfish – and someday, you’ll be a real boy”? We all know Pinocchio does become a real boy, but it’s a long journey, and he’s not alone. Thanks to a blue fairy, a talking cricket, and a bit of magic, he gains the knowledge and confidence to find his way in a confusing world. He couldn’t have done that alone.

As the owner of a very small game-publishing business, I’m always asking myself, “Am I a real

game publisher?”

Six months ago, I was at a crossroads. After 18 months designing games, I was a two-time Cardboard Edison Award finalist, an Ion Award finalist, and a finalist in several contests through The Game Crafter. I was getting good at speed-pitching and making sell sheets, and had signed one of my games with a publisher. I was beginning to call myself a game designer. But none of my games were out in the world yet, and the publishing process felt like it took way too long. With my business

background and a lot of free time, I started getting the itch to publish games myself.

In 2021, I funded a PNP Kickstarter campaign with help from over 200 backers. I was editing rulebooks for other designers. I hosted a design contest through The Game Crafter. I started an online community of small-batch game enthusiasts. People were starting to know my name and “Small Furry Games.” But did I know enough people? Did I know the right people? Was I a real member of the boardgame community?

This all came to a head when I attended my first GenCon in 2022. I went with the goal of observing and gaining insight about the industry. I wanted to see if I could find a home in that space.

After the con, I felt like a whale had eaten me up and spat me out. The boardgame industry was huge. I wanted to stay smaller, greener, more accessible than most exhibitors in that giant expo hall. Was there room at industry events for Small Furry Games?

I guess you could say I needed a fairy, a cricket, and some magic. That’s when the GAMA Horizons

Fellowship appeared.

Ami Baio (Pink Tiger Games) was my blue fairy. She posted about her experience as a 20212022 Fellow, and how much the mentorship, networking, and funding helped her company. She encouraged me to apply. I wasn’t sure if I qualified as “underrepresented.” But I told my story. I was a small, green-minded publisher hoping to make a profit in an industry with tight margins. I felt like I had to blaze my own trail. I wanted to understand how things were usually done, but also wanted to make my own decisions. Was

The GAMA Horizons Fellowship is an eightmonth accelerator for prospective and newly established tabletop game publishers and retail store owners. It was created by GAMA’s Diversity and Inclusion Committee to help address the needs of communities that have been historically underrepresented in the tabletop industry. The Fellowship connects participants with industry professionals who serve as mentors and peer coaches, and it provides access to grants and resources essential to developing and sustaining successful business relationships. Learn more at GAMA.org/Horizons

there a future for me and my little green games?

And just like the wand of Pinocchio’s blue fairy, the email confirming that I’d been chosen as a Horizons Fellow was the “poof” of magic I needed. My journey began.

The $1,000 startup money, free GAMA membership, and initial mentorship empowered me to press

“launch” on Small Furry Games’ first real Kickstarter campaign – a box of 13 games created with a team of designers around the world. With a $250 advertising budget, a homemade video, and a lot of hard work, we raised over $25,000 – more than enough to fund our first print run. Small Furry Games is on its way to becoming a “real” publisher.

Semi-monthly “Ask Me Anything” sessions on SpatialChat have provided insights from experienced publishers, retailers, and folks all over the industry. We’ve talked about brand identity, sales, accounting, event planning, hiring, and more. Each of those conversations has propelled my business forward and given me new

colleagues. I’m becoming a “real” member of the community.

My “cricket” through this journey has been Curt Covert (Smirk & Dagger Games). He’s mentored me through box design, pricing, and developing a longterm sales strategy. Sometimes I follow his advice. Sometimes I don’t. (And sometimes I learn later that I should have!) He’s always been there when I’m feeling lost. And he’s not the only one. Kristin Looney (Looney Labs) chatted with me about domestic manufacturing and price control. James Takenaka (Funagain) helped me understand retail, distribution, consolidation, and logistics. Many others have taken time out of their schedules to

continued on page 94

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WOTR151 • SHADOW CARD BOX AND SLEEVES SRP $ 15.90

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coach me, too.

There are still two months left in this year’s Fellowship, and I’ve already come a very long way. This week alone:

• I helped get a friend’s game in front of a big publisher.

• I proposed a new sustainability project to a major manufacturer.

• I uploaded 1,000 customer contacts into my new CRM system.

• I met with an accountant and started using real accounting software.

• I made an offer to hire my company’s first paid team member.

Small Furry Games isn’t so small anymore. The GAMA

Horizons Fellowship has supercharged my business.

The 20222023 program culminates in April when the Fellows make their GAMA Expo debuts. GAMA grants us each a travel stipend, a booth, and networking opportunities that might otherwise have been out of reach. And I know after these past six months, it’s not going to be so overwhelming. We hope to see you at the Small Furry Games to network, check out our upcoming games, and celebrate another milestone in our journey.

Emily Willix is the owner and

founder of Small Furry Games. She has a degree in Arts Management and Music, and dedicated her previous career to working and consulting for nonprofits and small businesses. She has been designing games since 2020 with a passion for community-building, small-box games, and sustainable design. When not boardgaming, she spends her time maintaining an antique sailboat, co-creating content for “Emily & Clark’s Adventure” on YouTube, and playing music with friends. Learn more about her projects at SmallFurryGames.com.

POWER RETAIL Awards

PRA winners receive the following:

• Complimentary one-year GAMA retail tier membership

Monday, 12:00pm (Capri Ballroom) (Lunch Provided)

GAMA takes great pride in honoring the best in retail innovation and creativity with the Power Retail Awards. Each year, these awards recognize the most innovative retailers in a variety of categories.

• Plaque for use in their business

• A small cash prize

• Profiled in the Fall Issue of Around the Table

Nominees were submitted by Retailer Members. All stores that had been GAMA members and in operation for at least one year were eligible. The GAMA Retail Division (GRD)

reviewed the submissions and selected the winners in the following categories: Outstanding Store, Outstanding Marketing, Outstanding Organized Play, and Outstanding Store Design.

If you would like to be involved in the 2024 Power Retail Awards, please visit gama.org/page/powerretail-awards.

Media ENGAGEMENT

Media First Look Room (Capri Ballroom)

Media Engagement

Media Engagement Events give our Media members opportunities to meet with publishers, produce content more efficiently, and get an inside look at important developments in our industry.

Hosted Media Program

GAMA has invited more than 25 game reviewers and media companies to network with industry professionals, learn about the newest games and products, and to provide an inside look at our fast-growing industry.

Monday, 4:00pm-6:00pm

With the increased media presence at the show, we wanted to create a special area for GAMA publishers to showcase their latest games and new releases. The room will showcase the latest titles for media to take pictures for reviews and b-roll. Please note that these are displays only and not demos. Most publishers may be on hand to answer questions about their titles, but not all. We recommend following up with publishers either during the exhibit hall hours, with a scheduled meet-up, or online.

GAMA Media Studio (Sierra Hospitality Suite) Reservation Required

We have created a recording lounge in the Sierra Hospitality Suite for media to conduct interviews and record content live from the show. This location features lights and backup equipment useable by media. Times must be reserved through Tabletop.Events in order to access the Media Studio.

The media are invited to attend the Power Retailer Lunch on Monday from 12pm to 2pm in the Capri Ballroom.

Monday Game Night Map

Tuesday Game Night Map

is a box full of tricky locks. Solve a series of puzzles to open the box! It feels pretty much like an escape room challenge in a handy format.

3D puzzle for all ages

Creative gift For 1-2 players

60-90 minutes adventure

Natural product

Hand-assembled

info@idventure-shop.de

www.idventure-shop.de

Wednesday Game Night Map

© Jolly Thinkers' Learning Centre Limited

If you know Duncan Rhodes, then you know that “two thin coats” is the best way to apply any paint on your miniatures! Now, you can take that philosophy to heart with Duncan’s signature Two Thin Coats paint line, consisting of premium acrylic paints for wargaming miniatures, offering:

• 60 Paint Colors, including metallics and technical paints

• Paints formulated specifically for painting miniatures

• Smooth, consistent coverage without losing detail

GAMEGENIC PREMIUM SUPPLIES

Gamegenic o ers a truly huge range of card sleeves, deck boxes, binders and storage solutions for board games, card games and more. With appealing color choices and sizes to suit every gamer’s collection – there’s something for everyone, with some of the highest quality standards in the industry. When stocking Gamegenic products, you’re not only o ering your customers a quality product, but part of a large, diverse, and growing range of products that can cater to everything from the casual TCG player to the most hardcore board gamer.