Stores Succeeding Socially
by Tina Manzer
Everything about parent/teacher stores is meant to be experienced in person – from the way customers are nurtured through purchasing decisions to the excitement-inducing sound of boardgame pieces hitting a table. Business is often conducted via demos, conversations, and other personal interactions. Reinforcing those live positive vibes through Facebook, customer emails, or an ecommerce site was a luxury …until it became a necessity. When the pandemic took brick-and-mortar’s superpower away, storeowners had to figure out how to present the in-store experience virtually. Posting on social media was one way to do that.
Reaching the Right Demographic More than 4.48 billion people worldwide are active social-media participants, according to SEO expert Brian Dean at Backlinko. It means that more than 56 percent of the Earth’s population regularly checks in on Pinterest, Facebook, Instagram, YouTube, LinkedIn, Twitter, and a host of other info-sharing channels. Based on those numbers alone, it’s clear that a post on social media has the potential to reach a lot of people at one time.
And for stores whose customers include new parents, experienced teachers, and grandparents, it’s interesting to note that not all social media users are “young.” Yes, GenZers and Millennials are the most active social media users, but 73 percent of people ages 30 to 49 are also on social media, along with 45 percent of people 65 and older, says Dean. Older teachers use social media, reveals MDR, a data and marketing April 2022 — EducationalDealerMagazine.com 7
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