Wonderful Whirligigs
Await on the West Coast
fair play
by Victoria Ritter
Afew weeks ago, I opened my mailbox to find a surprise waiting inside. Among the bills and assorted junk mail was a holiday toy catalog. A mix of emotions stirred up inside me.
The first was hesitation and concern. To my knowledge, I had never bought a toy or game from this retail chain, though I have occasionally perused its toy aisles. (I have a pretty strong sense of self-control; I tend to shop, not buy.) How did the marketing department know that my inner child wanted to be let out and indulged?
Diametrically opposite of that, I felt a strong sense of joy and nostalgia. I recalled my childhood in the 1990s and early 2000s when I would try to be the first to the mailbox and search for the handful of toy catalogs. If one happened to be tucked in that day’s mail, I would eagerly flip through its pages and point out items to my parents as gift ideas. I would get the same thrill with the regular school book sales as I circled chapter books and the occasional picture book to add to my reading list.
As the year draws to a close, it’s time for edplay’s Annual Buyer’s Guide. Think of it as a reference point that you can use throughout the year as you research manufacturing companies and what products are on the market.
Our guide not only has a directory of toy suppliers, but quite a few articles for your entertainment. Get a sneak peak of next year’s ToyFest, learn about Joanne Ioana Slaniceanu’s journey in the specialty toy market, meet Megan Wyatt of California toy shop Wit & Whimsy Toys and more.
I hope it may bring you as much information, if not joy, as a toy catalog.
As for me, I intend to keep that toy catalog on my kitchen table…for strictly “research purposes,” of course.
Happy reading!
You can email Victoria at victoria@fwpi.com
On the Cover: Megan and Joe Wyatt are the proud owners of Wit & Whimsy Toys in Granite Bay, California.
ToyFest or Bust!
Escape the winter doldrums and join in the fun as ToyFest kicks off from February 19 to 21, 2025 in the World Market Center in Las Vegas, Nevada. The Western Toy and Hobby Representatives Association (WTHRA) will showcase a variety of toys, gifts and products across categories such as infant and toddler, games, education and books, STEM, museum, hobby, costume, beauty and novelty.
The expo hall and showrooms will be open all three days from 9 a.m. to 6 p.m. More than 500 exhibitors are expected to showcase their products, according to show officials. Show specials from vendors will be announced in January. For an added bit of fun, a food truck will be available from 1 a.m. to 2 p.m. on February 19.
There will also be a daily raffle held at 5:30 p.m.; for every order written at the show, buyers will receive a ticket to enter into drawings. Prizes include items from manufacturers and $2,400 in cash prizes.
Attendees will have a chance to participate in several special events at the show. The agenda kicks off with the Morning
(continued on page 6)
Masterpieces at 8:30 to 10:30 a.m. on February 19 in the Play Room. During the kit session, retailers will be able to view and interact with the newest kits and crafts while enjoying a buffet breakfast, coffee bar and mimosas.
That evening, the Play Room will host ToyFest Game Night from 6 to 10 p.m. Retailers, store managers and employees will rotate among tables every 10 minutes to try new and innovative games. Dinner and drinks will be available for attendees.
There will be one seminar at next year’s ToyFest. “Thrive in 2025” is set for 8:30 to 9:30 a.m. February 20 in the Play Room. A continental breakfast will be served. More details on the presentation will be available in the coming months.
WTHRA will host its Hall of Fame Gala Reception at 7 p.m. on February 20 in the Lily Ballroom. Always a popular event, the gala will feature a dinner, cocktails and induction ceremony for the WTHRA Hall of Fame. Attendance will be capped at 550 people.
Across the three days of the show, buyers are invited to identify noteworthy products and receive three raffle tickets in return. A list of remarkable items will be compiled, with the winners announced at 8:30 a.m. February 21. Past categories have included arts and crafts, building and construction, dolls/action figures, novelty and science/STEM/STEAM, among others.
To register and view a full agenda, floorplan with participating vendors, travel details and more, visit toyfestus.com.
Wit & Whimsy Toys
Welcomes Kids of All Ages
by Victoria Ritter
Toy stores have always been places of wonder and fun for Megan Wyatt. As the proud co-owner of Wit & Whimsy Toys in Granite Bay, California with her husband Joe Wyatt, she seeks to instill that same sense of excitement and amazement in her employees and customers.
Megan’s first job was working at a toy store when she was 16 years old. She continued her career in retail, all the while harboring the dream of operating her own store. Four years ago, she got her chance.
“I just love selling toys,” Megan said. “I love the customer service aspect of retail, making connections with people and helping people find something that maybe they didn’t know they needed. It’s that look on their face when you show them the right item that they were looking for.”
In the summer of 2020, Megan, who had become unemployed at the start of the pandemic, was helping a friend relocate their gift shop into a strip mall in Granite Bay. The
Wit & Whimsy Toys
friend noted a vacant area next door and suggested that a toy store would be a great fit. Megan talked it over with Joe, and three months later, the couple opened Wit & Whimsy Toys in November. “So many things lined up for us that we were like, ‘We got to give this a shot!’” Megan recalled.
More room for play
Megan was quick to learn how to navigate the ups and downs of her own toy store. She dispelled her assumption that she needed business knowledge to successfully operate be a retailer, learning lessons as she went. While her initial inventory was limited, she listened to customers and did her best to appeal to what they were looking for. The ongoing pandemic posed additional challenges such as mask mandates and social distancing; Megan and Joe navigated the situation by being flexible and adapting as things came up.
“It’s ok if you don’t know everything,” Megan said. “Learning is part of the journey.”
Another challenge soon presented itself: a lack of space. The 900-square-foot store, which had been just the right size four years previously, had become confining. Megan wanted to expand the store’s inventory and host more in-person events.
In mid-August of this year, Wit & Whimsy Toys moved across the complex to a 2,700-square-foot space. The new location draws in more foot traffic and feels less crowded. As a result, customers are spending more time in the store and noticing products that they had previously passed by in the old store. Sales have bumped up since the move, giving Megan hope that this is a new normal.
“I’m cautiously optimistic about the holiday season this year because we have more inventory, we have more space and new people are finding us,” Megan said.
Fun in flux
The store’s final layout is yet to be determined, as Megan and Joe are still experimenting with the store’s flow. However, they have settled on breaking out the store by section, with areas for puzzles, science-themed activities, art and baby products.
There are 5,500 SKUs in stock, and inventory is conducted manually after the holidays. The store carries a couple hundred brands, including MagnaTiles, Epoch Everlasting Play, Eurographics and Squishables.
A majority of Wit & Whimsy Toys’ inventory comes from manufacturers that Megan and Joe meet at trade shows, including Astra Marketplace & Academy and ToyFest. Megan highly encourages her fellow retailers to attend trade shows where they can establish relationships. “Sometimes you feel like an island, running your store and focusing on your store,” she stated. “Then I get to go to the shows and talk with other toy store owners. We get ideas from each other; I hear what’s going on in their toy store and get to feel that camaraderie. If there are other toy store owners who don’t get to go to shows that much, I can’t recommend it enough. It’s made such a difference for me.”
Wit & Whimsy hosts regular Grown-Up Game Nights at a local brewery.
A look inside the store
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Wit & Whimsy Toys
Wit & Whimsy Toys also carries lesser-known products that Megan finds on Instagram. One example is Rainbow Unicorn Rescue, which is among the store’s top five bestselling games. “I love finding little things like that,” Megan said. “You’re not going to find them in a lot of places, so they feel special.”
Current top sellers are bead kits, slime, sensory toys like NeeDoh Nice Cube, games – especially Taco Goat Cheese Pizza – and Jellycat plush. Popular trends that Megan has seen among customers are blind boxes, axolotls, capybaras and Calico Critters.
“I feel strongly about toys and the power of play,” Megan stated. “I enjoy being able to bring in toys that I play with myself. If I don’t love it or don’t see the value of it, I don’t bring it in. Then I can relay it to customers.”
Creating a culture of fun
There is much that Megan enjoys about working at Wit & Whimsy Toys. The connections with customers are the most important aspect. Megan appreciates the relationships she and Joe are building between themselves, customers and the community.
Of the five part-time employees that work at the store, three started out as customers. Whenever a young patron expresses how much they enjoy coming to the store, Megan hints that they should consider working at the store when they come of age.
“I had such a great experience when I was 16 working at a toy store. It’s really important to me to build that same culture as the owner. We all vibe together and mesh together,” Megan shared, adding that the store is a first-time job for
a couple employees. “I really want to give them the same experience I had.”
Providing a quality in-store experience is a high priority for Megan, and the new location offers more space for on-site events. In the past, Wit & Whimsy Toys hosted Grown-Up Game Night at a nearby brewery (which is now conveniently located next door). On the last Thursday of the month, guests come to play two to three games and have a chance to win a game at the end of the night. Everyone receives a 10 percent discount on their next game purchase in the store.
The event turned out to be a great way to introduce patrons to new games and “sparked local trends in game buying” based on the products featured. “We started getting adult customers who liked playing games on an adult level with other people, but didn’t have the community for that,” Megan said. “We thought we’d give it a try and see what happened. After the first one, we got such a positive response.” Grown-Up Game Nights will continue alongside new in-store activities including story time, craft activity days, birthday parties and more.
Wit & Whimsy Toys is also active in the community. It has sponsored local sports teams and donated gift baskets for fundraisers for organizations and schools. One noteworthy partnership is with My Mother’s Voice, a nonprofit that supplies books to Title 1 schools. Wit & Whimsy Toys works closely with the nonprofit to host a Giving Tree around the holidays and book drives that benefit families.
“It’s really important to me that the store is not just a store to people,” Megan said. “I’ve always wanted it to be part of the community. It’s such a great way for people to come in and engage with us and each other.”
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Possibilities Spectrum of A
10 Questions with MEAVIA
WAstra Marketplace & Academy, Atlanta
with plans to exhibit at next year’s Toy
MEAVIA can help kids develop skills
products be utilized in education? What skills do they help promote?
with learning and developmental challenges. The company got its start with Quiggly, the Weighted Sensory Octopus and grew to include 13 products. Five more items are expected to launch in early 2025. Although the products are geared for ages 3 and up, the Meavia team has found that older kids with sensory needs have taken to the toys as well.
Headquartered in Corbin, Kentucky. The company currently distributes across the U.S., Canada and Australia and is looking to expand to other countries. It exhibits at
develop language and fine motor skills, and are often used in sensory or calming rooms, which are becoming more common in schools.
When it comes to designing a toy or learning aid for autistic children, what elements/features must it have?
There’s no one-size-fits-all solution for kids on the spectrum, as their needs vary widely. Our product range offers different features so parents can find what suits their
10 Questions with MEAVIA
child’s sensory needs. I focus on sensory materials, weight, fidget features and cause-and-effect play, with valuable input from speech and occupational therapists guiding our designs.
How have you seen MEAVIA products help kids who are on the autistic spectrum?
I receive amazing feedback from customers including parents, teachers and therapists. Just recently a mom shared that her non-verbal daughter used our Line and Learn Cars to verbalize colors for the first time. It meant the world to her, and that’s exactly what MEAVIA aims to achieve. It’s the best feeling in the world when that happens!
What is your newest product, and how often do you release new items?
We’re launching CuddleBug, a giant sensory caterpillar plush, later this year. It’s our first toy to
incorporate vibration, a sensation lots of kids with sensory needs love. It’s 35 inches long, making it big enough to double as a kids’ body pillow. We’re excited to get it to market.
We also have a series of Pete the Cat sensory toys on the way we’re excited about. Overall, we aim to release new products regularly.
If you could design a toy for your son to play with, what would it be?
Myles loves spinning toys and causeand-effect play. He’s a fan of our falling domino wall, but I’m working on a spinning toy that combines learning and music – I know he’s
Overall, how’s business?
Business is thriving! We’re expanding rapidly and have our products in stores across the USA, Canada and Australia. If you’d told me this was possible when I launched my first toy in 2022, I wouldn’t have believed it!
What are you most proud of about working at
I’m proud that we’ve been able to give back to the community and support nonprofits for special needs families so early on. It’s always been my mission, and achieving this feels incredible.
Why do your products belong in specialty toy stores?
There’s a clear market for sensory toys; the National Institutes of Health estimates that 5 to 16.5 percent of the population faces sensory processing challenges, with even higher
(continued on page 18)
Above: Luis Prior and his son, Myles Left: The Roll & Drop
10 Questions with MEAVIA
rates for autism and ADHD. Since launching our retail program in January 2023, specialty stores have embraced our brand for offering a diverse range of sensory products beyond just fidgets – something I believe they needed and now have available.
What advice would you give to retailers about selling your products?
First, target professional speech and occupational therapy offices, autism centers and special education facilities. We can provide catalogs and customized sell sheets to promote MEAVIA products in your store. Don’t overlook local autism Facebook
selection of plush toys.
groups – they’re valuable sources of appreciative customers. Additionally, we’ve had great success with in-store product play and demo areas. We offer free demos; when kids engage with our products, it significantly boosts sales!
How can retailers foster “autism acceptance?”
Carrying purposeful toys designed for autistic children and those with sensory needs makes a significant impact. In April, Autism Awareness Month, consider hosting sensory store hours and prominently featuring your sensory products. These initiatives will be appreciated by your local community and help cultivate loyal, repeat customers.
Line & Learn fosters
learning skills.
MEAVIA offers a
Complicated Relationship
by Joanne Ioana Slaniceanu
Igrew up in Romania during one of the toughest and most somber communist regimes in Eastern Europe. In this environment, toys weren’t seen as necessities. My family was hard-working but fairly poor, and the greatest gift they gave me was a huge respect for education. Thank you, Mom.
Romania’s strict regime banned goods from “evil” capitalist countries, which meant Western toys were a distant dream. The only toys available were either made in Romania or, if we were lucky, made in China (thank you, “comrades”). Even those were scarce and often lacked the whimsy and innovation that children in other parts of the world enjoyed. My childhood memories aren’t exactly filled
with Toys
with toy-filled wonderlands. Instead, I was the kid whose Christmases and birthdays meant unwrapping a magical stash of Jules Verne books. It’s as if Santa knew I was an introvert who preferred adventures on the page rather than in the yard. (I still am, by the way.)
Fast forward to my late 20s, and my relationship with toys took an unexpected turn. I stumbled upon the world of designer toys – collectible, limited-edition figurines that blurred the lines between art and play. It was like being struck by lightning. Cue the dramatic shift from “Oh, I had a wooden toy once” to “Let me win this eBay bidding war at 3 a.m. for a limited-edition figurine!” My apartment quickly turned into
a quirky museum of vinyl toys, much to the amusement (and occasional horror) of my friends and family. What I lacked in childhood toys, I more than made up for as an adult collector.
At 40, I packed my bags and flew to Los Angeles with a naïve plan to work in the designer toys industry. Spoiler alert: it’s a niche market that doesn’t exactly pay the bills. So, I dropped the “designer” and went with plain old “toys.”
My first real job in the U.S. was at Landis’ Labyrinth, a neighborhood toy store. The biggest challenge? Selling nostalgia toys—those classic playthings everyone else grew up with, but I was seeing for the first time. I felt like an imposter, nodding along to customers’ childhood memories, pretending I, too, had played with those toys.
I had never touched an Etch A Sketch or assembled a LEGO set. Yet, I was now in the business of selling those very items. It wasn’t long before the shiny piles of toy catalogs in the owner’s office caught my eye. I convinced her to trust me with the buying and ordering; it was like unleashing a kid in a candy store, except I was the kid who grew up without candy.
Weekends were always busy and hectic at Landis’ Labyrinth, but Mondays were a different animal – slow days with little traffic and not much to do. During those Mondays, I started writing in my head a story that included
toys from Folkmanis, Plan Toys, Magna-Tiles and other brands I learned to love. The story stayed in my head and never jumped on paper, but nevertheless I enjoyed creating a story bringing together all my favorite, late-in-life discovered toys.
A few years later, I found myself at TPG Creations/ The Pencil Grip, diving into product development and attending trade shows. Even now, I continue to see the toy industry through the eyes of my 5-year-old self, and I believe that’s one of my greatest strengths: the ability to see toys through fresh eyes, as objects of wonder rather than mere consumer goods.
I take my job seriously while strongly believing that my job is to stay playful and curious.
So here I am, sharing this journey with you. If you’ve ever wondered how someone can have a complicated, yet deeply fulfilling relationship with toys, look no further. My story is proof that it’s never too late to rediscover the magic of play. Toys are not just for children. For some of us, they become treasures we find later in life, rekindling a spark of joy that was always there.
Joanne Ioana Slaniceanu is the director of sales and marketing at TPG Creations.
industry news
Geomagworld now distributes Adventerra Games Adventerra Games is a Swiss brand specializing in creating educational games with environmental themes, all made 100 percent ecologically.
“We are people united by a passion for games, a love of nature and a strong desire to improve our planet,” stated a spokesperson from Adventerra. “From the beginning, we’ve created fun games that show children how simple actions can help the planet!”
Adventerra’s goal is to increase environmental awareness in children through play. The company wants to help kids grow into adults who respect people, animals and the planet. All of its games are plastic-free and made only with eco-friendly materials, including FSC-certified paper and wood, vegetable-based inks, and recycled resources.
Adventerra Games
To date, Adventerra has won more than 90 awards, including the Play for Change Silver Award in Europe and Good Housekeeping’s 2021 Top Toy Award. Additionally, it has received numerous awards from globally recognized and trusted parenting institutions like Mom’s Choice Awards and the National Parenting Center.
As Adventerra’s games and puzzles foster creativity and develop science, technology, engineering, mathematics and logical skills, all its products are authenticated by STEM.org.
MESH Helps, Inc., a nonprofit dedicated to strengthening kids’ resilience through play, announced the first-ever group of toys and games to receive the prestigious MESH Accreditation. MESH stands for mental, emotional, social health. The program highlights toys and games that can build resilience skills through play.
Submissions for 150 products came from 39 countries and extended from games and puzzles to construction sets and creative kits. The entries were evaluated by independent experts at FUNdamentally Children. Criteria was based on eight MESH skills: problem solving, perseverance, adaptation, conflict resolution, selfregulation, self-advocacy, cognition and communication. The companies that received MESH Accreditation include:
• Bababoo & Friends
• Bene World Toys
• BRIO
• Connetix
• Creativity for Kids by Faber-Castell
• Everyplay Labs
• Fun in Motion
• Gravitrax
• HUE
• Insect Lore
• Jellystone Designs
• Kid Kreations
• MEAVIA Toys
• MindWare
• My Gnome on the Roam
• My Meditation Stuffie
• NightBuddies
• Peaceable Kingdom
• Pennycake
• Petit Collage
• Playper
• Plus-Plus
• Ravensburger
• Roylco
• Smart Toys & Games
• Solobo Toys
• Squaregles
• Story Time Learning
• TENZI
• The Puppet Company
• ThinkFun
• TOMY
“We are thrilled to introduce this inaugural group of MESH accredited toys and games, especially as we approach the holidays,” said Rachele Harmuth, Board President of MESH Helps. “These products have undergone rigorous evaluation by FUNdamentally Children, ensuring they meet the highest standards. This accreditation empowers consumers to select gifts that are fun and beneficial to a child’s well-being.”
To earn MESH Accreditation, a toy or game must pass the basic assessment criteria, intentionally help children develop two or more of the eight crucial MESH Skills and engage children age-appropriately during play. MESH Helps continues to accept a range of submissions year-round from companies that recognize the profound influence toys have on children’s mental health. To learn more or submit a product for accreditation, visit meshhelps.org/accreditation.
Toys can have positive impacts on a child’s mental health. According to a recent survey, toys can be instrumental to instilling lifetime confidence to form strong relationships and a sense of self.
The survey, released on October 20, was commissioned by Rainbow High – a brand from MGA Entertainment – and conducted by Talker Research. The poll included 2,000 parents of school-aged kids.
Top takeaways include:
• Sixty-three percent believe if their kid plays with toys or dolls early in life, they’ll have an easier time fostering new friendships later.
• Eighty-one percent of parents confirmed that their child appears happier and more social/confident in themselves when they play with their favorite toy or doll.
• Sixty-one percent agreed that their child will feel more confident if they have the opportunity to choose toys based on colors of the rainbow.
• Additionally, 65 percent noted that it’s important for their child to have toys or dolls that are diverse and represent different cultures and ethnic backgrounds.
• Ninety-one percent noted that their kids reenact what they see on TV and/or on YouTube with their toys or dolls, naming problem solving (49 percent), discovering their personal interests (41 percent) and building confidence (40 percent) as the top takeaways they’d like their kids to experience.
Clinical psychologist and Play Therapist Dr. Sheryl Ziegler teamed up with Rainbow High to raise awareness among parents that dolls have a significant impact on selfconfidence and, therefore, a healthy and social childhood.
“I love Rainbow High’s message of colorful, creative confidence,” said Dr. Sheryl Ziegler, a leading
play therapist, author of Mommy Burnout and host of Dr. Sheryl’s PodCouch. “The ability to play with and change colors helps kids navigate their world and sense of self –play is a child’s natural language, and toys like dolls are their words. The more parents can understand this language, the better they can help their kids discover their self-identity, improve their relationships and engage in more meaningful communication with family and friends.”
BUYERS GUIDE
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Learning Express Toys learningexpress.com
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GAMES
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The Dunk Collection thedunkcollection.com
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TOSSIT
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ARTS & CRAFTS
ART/CRAFT KITS
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Faber-Castell USA creativityforkids.com
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Harrisville Designs harrisville.com
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Melissa & Doug melissaanddoug.com
Needleart World needleartworld.com
Open the Joy openthejoy.com
ORB orbtoys.com
Paper House paperhouseproductions. com
Part Time Renegade renegade-made.com
Pathfinders Design pathfindersdesign.com
Pepperell Braiding Co pepperell.com
Petit Collage petitcollage.com
The Piggy Story thepiggystory.com
Pix Perfect pixperfect.com
Roy Toy Manufacturing roytoy.com
Scholastic/Klutz kids.scholastic.com/kids/ books/klutz
Schylling schylling.com
Sentosphere USA sentosphereusa.com
Sharp Trend colormoji.com
Silver Circle Products silvercircleproducts.com
Small World Toys smallworldtoys.com
Smudge Art smudgeartinc.com
Spicebox spiceboxbooks.com
STAEDTLER-Mars Limited staedtler.com
The Toy Network thetoynetwork.com See ad on page 7
U.S. Toy Co ustoy.com/specialty See ad on page 33
Wikki Stix Co (Omnicor) wikkistix.com
Woodland Scenics woodlandscenics.com
WoolPets woolpets.com
BODY ART Camden camdenpassage.com
Go Fun Face! / University Outfitters gofunface.com
Jacquard Products jacquardproducts.com
CHALK TWEE tweemade.com
CLAY AND DOUGH
Colour Creek colourcreek.com
FGA familygamesamerica.com
Relevant Play relevantplay.com
Scholastic/Klutz kids.scholastic.com/kids/ books/klutz
STAEDTLER-Mars Limited staedtler.com
CRAYONS
Crayola crayola.com
Crayon Rocks crayonrocks.com
EASELS Beka bekainc.com
JOURNALS
Chronicle Books chroniclebooks.com
eeBoo eeboo.com
Waff World Gifts ilovewaff.com
MARKERS AND DAUBERS
Crayola crayola.com
Crestar Ltd. crestar-limited.com
Do-A-Dot Art! Division of Triquest dotart.com
The Pencil Grip thepencilgrip.com See ad on page 18
Scholastic/Klutz kids.scholastic.com/kids/ books/klutz
PAINT
Camden camdenpassage.com
Crayola crayola.com
Faber-Castell USA creativityforkids.com
Jacquard Products jacquardproducts.com
The Pencil Grip thepencilgrip.com
See ad on page 18
PAINT BRUSHES
Faber-Castell USA creativityforkids.com
STEAM ArtVenture myartventure.com
Blue Marble thinkbluemarble.com
See ad on page 15
BUYERS GUIDE ... Products by Category
(STE AM CONT.)
Brainy Yak Labs brainyyaklabs.com
Building Creative Kids brackitz.com
Child and Nature cooperativegames.com
Crazy Aaron’s crazyaarons.com
See ad on page 40
E-Blox myeblox.com
Endless Possibilities boinks.com
Fractiles fractiles.com
See ad on page 29
Froggy’s Lair wholesale.froggyslair.com
Open the Joy openthejoy.com
Part Time Renegade renegade-made.com
Pathfinders Design pathfindersdesign.com
Pepperell Braiding Co pepperell.com
Pix Perfect pixperfect.com
Playmonster Group playmonster.com
PlaySTEAM USA playsteam.com
Plus-Plus USA retailer.plus-plus.us
Roylco roylco.com
STAEDTLER-Mars Limited staedtler.com
Tink Digital doodlematic.com
Whole Wide World Toys wholewideworldtoys.com
STICKERS
Boo Boo Ball USA boobooballusa.com
Mrs. Grossman’s mrsgrossmans.com
Pepperell Braiding Co pepperell.com
Teacher Created Resources teachercreated.com BOOKS
ACTIVITY BOOKS
Choose Your Own Adventure cyoa.com
Creative Teaching Press creativeteaching.com
EDC Publishing edcpub.com See ad on page 36
Endless Possibilities boinks.com
Fashion Angels fashionangels.com
Lee Publications orderleenow.com
Money Savvy Generation moneysavvy.com
Monkeying Around monkeyingaround.com
ORB orbtoys.com
Scholastic Teacher Resources scholastic.com
School-Rite school-rite.com
School Zone Publishing Co. schoolzone.com
Teacher Created Resources teachercreated.com
Three Little Hens threelittlehens.com
Tink Digital doodlematic.com
Wikki Stix Co (Omnicor) wikkistix.com
COLORING BOOKS
Crayola crayola.com
EDC Publishing edcpub.com
See ad on page 36
FlyCatcherPainting Lulu paintinglulu.com
PlayAbility Toys playabilitytoys.com
STORY BOOKS
Barefoot Books barefootbooks.com
Capstone Specialty Group capstoneyoungreaders.com
Choose Your Own Adventure cyoa.com
Chronicle Books chroniclebooks.com
Cottage Door Press cottagedoorpress.com
Douglas Company douglastoys.com
E3 Publishing e3publishing.co
EDC Publishing edcpub.com
See ad on page 36
Educational Development Corporation edcpub.com
Flipworkz Flipbooks Collection flipworkz.com
Insight Editions insighteditions.com
Kids Preferred kidspreferred.com
Letts Play wishingpixies.com
Lulu Junior lulujr.com
Missing Piece Press missingpiecepress.com
Money Savvy Generation moneysavvy.com
Monkeying Around monkeyingaround.com
Papersalt papersalt.com
Pomegranate Communications pomegranate.com
Printers Row Publishing Group printersrow publishinggroup.com
Scholastic Teacher Resources scholastic.com
Timbuktu Labs timbuktu.me
US Games Systems usgamesinc.com
BUILDING TOYS BLOCKS
Alisa Toys alisatoys.com
Bimi Boo bimiboo.shop
Edushape, Ltd edushape.com
Emil and Berta Ltd emilandberta.com
HABA USA HABAusa.com
Hape International hape.com
Hubelino GmbH hubelino.com
KAPLA USA Tom’s Toys kapla-usa.com
The Lazy Dog & Co. thelazydog.co
Maxim Enterprise maximenterprise.com
Metomics USA metomics.com
People Toy Company peopletoy.co
Plus-Plus USA retailer.plus-plus.us
Popular Playthings popularplaythings.com
Roylco roylco.com
Rubbabu rubbabu.com
Safari Ltd. partners.safariltd.com
Tegu tegu.com
Texas Toy Distribution texastoydistribution.com
DIORAMAS
Piececool USA piececool.world/us
Robotime USA robotime.com
Woodland Scenics woodlandscenics.com
MAGNETIC BizyBeez bizybeez.com
California Creations californiacreations.net
Fractiles fractiles.com
See ad on page 29
Geomagworld geomagworld.com
See ad on page 6
Guidecraft guidecraft.com
Junior Learning juniorlearning.com
Kling Magnetics kling.com
Magformers magformers.com
MAGNA-TILES magnatiles.com
See ad on page 30
On Trend Goods ontrendgoods.com
People Toy Company peopletoy.co
Ukidz Ukidztoys.com
Zen Magnets zenmagnets.com
MECHANICAL
Laser Pegs Ventures laserpegs.com
Odyssey Toys odysseytoys.com
28 December 2024 — edplay.com
Pathfinders Design pathfindersdesign.com
Ukidz Ukidztoys.com
MINIATURE
From There To Here Imports fromtheretohereimports. com
SETS WITH BUILDING COMPONENTS
Atwood Toys atwoodtoys.com
Blue Marble thinkbluemarble.com
See ad on page 15
Boneyard Pets boneyardpets.com
Building Creative Kids brackitz.com
CDX Blocks cdxblocks.com
Cobi Toys cobitoys.com
E-Blox myeblox.com
Everest everesttoys.com
From There
To Here Imports fromtheretohere imports.com
Fun City Toys brickmates.com
Gridopolis Games gridopolis.games
Imex Model Company imex-model.com
Itsphun itsphun.com
Laser Pegs Ventures laserpegs.com
The Lazy Dog & Co. thelazydog.co
The Learning Journey International tlji.com
Lego Systems lego.com
Metomics USA metomics.com
NimoPlay nimoplay.com
OgoSport ogosport.com
PicassoTiles picassotiles.com
Piececool USA piececool.world/us Playmonster Group playmonster.com
Progressive Trading magz.com
Roy Toy Manufacturing roytoy.com
Smarty Pants Builder’s Club smartypantsbc.com
Strictly Briks strictlybriks.com
Theo Klein (U.S.) my-klein-toys.de
ToyHouse toyhousellc.com
Turing Tumble turingtumble.com
WOODEN TOYS
ArtVenture myartventure.com
Beka bekainc.com
Classic World USA classicntoys.com
Edushape, Ltd edushape.com
Emil and Berta Ltd emilandberta.com
Explearn Toys oneworldtraders.net
Fat Brain Toy Co. fatbraintoyco.com See ad on page 64
FoxMind Games foxmind.com
From There
To Here Imports fromtheretohere imports.com
Goki America goki-toys.com
Guidecraft guidecraft.com
HABA USA HABAusa.com
Hape International hape.com
Juratoys US Corp janod.us
KAPLA USA Tom’s Toys kapla-usa.com
Maxim Enterprise maximenterprise.com
Ningbo VIGA Int. Co. Ltd vigatoys.com
The Original Toy Company theoriginaltoycompany.com
Robotime USA robotime.com
Roy Toy Manufacturing roytoy.com
Sarah’s Silks sarahssilkswholesale.com
Small World Toys smallworldtoys.com
Smart Toys and Games smarttoysandgames.com See ad on page 2
Tegu tegu.com
Tender Leaf Toys tenderleaftoys.com
Ukidz Ukidztoys.com
Water and Lightning waterandlightning.com
Wise Elk wiseelk.us
CARS, TRAINS & VEHICLES
DIE-CAST
Barry-Owen Co. barryowen.com
Diecast Masters America diecastmasters.com
Skihousegames.com
BUYERS GUIDE ... Products by Category
(DIE-CAST CONT.)
Lionel Trains lionel.com
The Toy Network thetoynetwork.com
See ad on page 7
U.S. Toy Co ustoy.com/specialty
See ad on page 33
PLAY
Aeromax aeromaxtoys.com
See ad on page 39
Bruder Toys America brudertoys.com
California Creations californiacreations.net
Green Toys greentoys.com
iPlay, iLearn iplayilearntoys.com
Luke’s Toy Factory lukestoyfactory.com
Mindscope Products mindscopeproducts.com
Sunny Days Entertainment sunnydaysent.com
ThoughtFull Toys modarri.com
REMOTE CONTROL
Carrera of America carrera-toys.com
Flybar flybar.com
HQ Kites & Designs USA hqkitesusa.com
Kid Galaxy kidgalaxy.com
Odyssey Toys odysseytoys.com
TRAINS
Bachmann Trains bachmanntrains.com
Hape International hape.com
Hornby hornby.com
Lionel Trains lionel.com
DOLLS, PLUSH & PUPPETS
DOLLS AND ACCESSORIES
Adora - Charisma Brands adoraplay.com
Corolle us.corolle.com
Emil and Berta Ltd emilandberta.com
Epoch Everlasting Play epocheverlastingplay.com
Esize instantglamdolls.com
Fairy Finery fairyfinery.com
See ad on page 23
Fiammetta Toy Company, The (Stork Babies) mystorkbabies.com
HABA USA HABAusa.com
Haffy haffykids.com
Hotaling Imports hotalingimports.com
JC Toys Group jctoys.com
Juratoys US Corp janod.us
Kids Preferred kidspreferred.com
Lenmark Toys lenmarktoys.com
Letts Play wishingpixies.com
Little You littleyou3d.com
Madame Alexander Doll Company madamealexander.com
Manhattan Toy manhattantoy.com
Miniland Educational miniland educationalusa.com
Norman & Friends itismenorman.com
Pebble kahiniwalla.com
Piccoli Horses piccolihorses.com
The Queen’s Treasures thequeenstreasures.com
Rosalina Baby Collections rosalinababy.com
Sophia’s Heritage Collection shopsophias.com PLUSH
ABC Plush abcplush.com
Aurora World auroragift.com
Baby Paper babypaper.com
Boo Boo Ball USA boobooballusa.com
Charm Company folandgroup.com
Cloud b cloudb.com
Creative Toy Company creativetoycompany.com
Douglas Company douglastoys.com
Dream Pets dreampets.com
Gund a Division of Spin Master gund.com
Hansa Creation USA hansatoysusa.com
Intelex USA intelexusallc.com
Lyla Tov Monsters lylatov.com
Made by Aliens dba Plushland plushland.com
Magformers magformers.com
Manhattan Toy manhattantoy.com
Mary Meyer Stuffed Toys marymeyer.com
MerryMakers merrymakersinc.com
Norman & Friends itismenorman.com
Pebble kahiniwalla.com
Piccoli Horses piccolihorses.com
Pillowie - by Ready Set & Co. pillowie.com
Pillow Pets / CJ Products pillowpets.com
Reeves International breyerhorses.com
Roooz Planet rooozplanet.com
Roylco roylco.com
Sproutel sproutel.com
Steiff North America steiffusa.com
Texas Toy Distribution texastoydistribution.com
Totally Turtles USA totallyturtlesusa.com
The Toy Network thetoynetwork.com See ad on page 7
Underwraps Costumes underwraps.net
Warmies warmies.com
Wicked Cool Toys wickedcooltoys.com
Wild Republic wildrepublic.com
Yoee Baby yoeebaby.com
Yottoy Productions yottoy.com
PUPPETS
Dexter Educational Play dexterplay.com
Folkmanis folkmanis.com
Living Puppets USA living-puppets-usa.com
The Puppet Company thepuppetcompany.com
BUYERS GUIDE ... Products by Category
FURNITURE, DÉCOR & STORAGE
BEDROOM Cinemood cinemood.com
HearthSong hearthsong.com
Little Colorado littlecolorado.com
Mimish mimishdesigns.com
Pillowie - by Ready Set & Co. pillowie.com
Sharingland sharingland.com
Smart Shelf smartshelfinc.com
BINS/BASKETS/ BOXES
Romanoff Products romanoffproducts.com
Teacher Created Resources teachercreated.com
PLAY ROOM
AirFort airfort.com
Little Colorado littlecolorado.com
GAMES & ACCESSORIES
BOARD GAMES
Adventerra Games adventerragamesusa.com
AMIGO Games
amigo.games See ad on page 3
Asmodee NA asmodee.com
Bear Mountain Games bearmountaingames.com
Blue Ninja Studios blueninjastudios.com
Blue Orange Games blueorangegames.com
Breaking Games breakinggames.com
Buffalo Games buffalogames.com
Calliope Games calliopegames.com
Child and Nature cooperativegames.com
Choose Your Own Adventure cyoa.com
Continuum Games continuumgames.com
Cybele’s Games cybelesgames.com
Czech Games Edition czechgames.com
DeLano Service / EPI Printers delanoservice.com
Dreamship triazzle.com
Endless Games endlessgames.com
Enginuity Games spicydice.com
Fireside Games firesidegames.com
FoxMind Games foxmind.com
Game Night In A Can gamenightinacan.com
Games by BRIGHT of Sweden gamesofsweden.se
Games Workshop games-workshop.com
Gamewright, A Division of Ceaco gamewright.com
Getta1Games getta1games.com
Gigamic gigamic-retail.com
Ginger Fox uk.gingerfox.co.uk
Goldbrick Games goldbrickgames.com
The Good Game Company thegoodgame company.com
Griddly Games griddlygames.com
Gridopolis Games gridopolis.games
Heebie Jeebies heebiejeebies.net
Horn Entertainment crazytrainsgame.com
Identity Games identitygames.com
J. Bell-Jones thecountyfairgame.com
Jabuka Games jabukagames.com
Junior Learning juniorlearning.com
Kling Magnetics kling.com
Looney Labs looneylabs.com
Madd Capp maddcappgames.com
Maple Landmark Woodcraft maplelandmark.com
Mighty Fun mighty-fun.com
New York Puzzle Company wholesale.newyorkpuzzle company.com
North Star Games northstargames.com
OjO Toys and Games learnwithojo.com
Playmonster Group playmonster.com
R&R Games rnrgames.com
Semper Smart Games sempersmartgames.com
Ski House Games skihousegames.com See ad on page 29
SmartFelt Toys smartfelttoys.com
Smart Toys and Games
smarttoysandgames.com See ad on page 2
SolidRoots solidroots.com
Steve Jackson Games sjgames.com See ad on page 37
Talicor / Aristoplay talicor.com
Thames & Kosmos thamesandkosmos.com
ThinkFun thinkfun.com
Topside Games topsidegames.com
Top Trumps USA toptrumps.us
Usaopoly | The Op theop.games
We R FUN Games werfun.com
What Do You Meme whatdoyoumeme.com
Winning Moves Games USA winning-moves.com
Wood Expressions Games woodexpressions.com
CARD GAMES
Adventerra Games adventerragamesusa.com
AMIGO Games amigo.games See ad on page 3
Blue Ninja Studios blueninjastudios.com
Breaking Games breakinggames.com
Calliope Games calliopegames.com
Charty Party chartypartygame.com
Chronicle Books chroniclebooks.com
Cmon Conventions cmon.com
Continuum Games continuumgames.com
Czech Games Edition czechgames.com
DeLano Service / EPI Printers delanoservice.com
eeBoo eeboo.com
Endless Games endlessgames.com
Families Play Forever familiesplayforever.com
Fireside Games firesidegames.com
Gamewright, A Division of Ceaco gamewright.com
Gigamic gigamic-retail.com
Goldbrick Games goldbrickgames.com
The Good Game Company thegood gamecompany.com
Gray Matters Games graymattersgames.com
Griddly Games griddlygames.com
Home Learning Company homelearningcompany.co
Iello iellogames.com
I Gotta Go With igottagowith.com
Junior Learning juniorlearning.com
Kling Magnetics kling.com
Madd Capp maddcappgames.com
Missing Piece Press missingpiecepress.com
North Star Games northstargames.com
Ok2Win ok2win.com
One Funny Mother Gifts
onefunnymotherstore.com
Outset Media Corporation outsetmedia.com
Playroom Entertainment playroom entertainment.com
The Purple Cow America the-purple-cow.com
Ski House Games skihousegames.com
See ad on page 29
Steve Jackson Games sjgames.com
See ad on page 37
Thames & Kosmos thamesandkosmos.com
Topside Games topsidegames.com
Top Trumps USA toptrumps.us
University Games universitygames.com
US Games Systems usgamesinc.com
We R FUN Games werfun.com
What Do You Meme whatdoyoumeme.com
Winning Moves Games USA winning-moves.com
Wood Expressions Games woodexpressions.com
WordTeasers wordteasers.com
DICE GAMES
Across the Board Game acrosstheboardgame.com
AMIGO Games
amigo.games
See ad on page 3
Bananagrams bananagrams.com
Breaking Games breakinggames.com
Calliope Games calliopegames.com
Doozy Games doozygames.com
Endless Games endlessgames.com
Enginuity Games spicydice.com
Fireside Games firesidegames.com
Games by BRIGHT of Sweden gamesofsweden.se
Getta1Games getta1games.com
Gigamic gigamic-retail.com
Missing Piece Press missingpiecepress.com
Ok2Win ok2win.com
Semper Smart Games sempersmartgames.com
Ski House Games skihousegames.com See ad on page 29
Steve Jackson Games sjgames.com See ad on page 37
Tenzi tenzi.com
We R FUN Games werfun.com
What Do You Meme whatdoyoumeme.com
Wood Expressions Games
woodexpressions.com
DICE/CARDS/GAME ACCESSORIES
Grand Prix International grandprixintl.com
Kardwell International - Gameparts gameparts.net
Koplow Games koplowgames.com
See ad on page 27
Usaopoly | The Op theop.games
ELECTRONIC GAMES
Boogie Board eWriters myboogieboard.com
Letts Play wishingpixies.com
BUYERS GUIDE ... Products by Category
(ELECTRONIC GAMES CONT.)
Oaxis oaxis.com
Super Impluse superimpulse.com
TILE-BASED GAMES
Bananagrams bananagrams.com
Calliope Games calliopegames.com
Mobi Games playmobi.com
IMAGINATIVE PLAY
COSTUMES AND DRESS-UP
Aeromax aeromaxtoys.com
See ad on page 39
Camden camdenpassage.com
Creative Education greatpretenders.ca
Dexter Educational Play dexterplay.com
Douglas Company douglastoys.com
Fairy Finery fairyfinery.com
See ad on page 23
Go Fun Face! / University Outfitters gofunface.com
Klee Naturals kleenaturals.com
Little Adventures littleadventures.com
Little Colorado littlecolorado.com
Little Medical School littlemedicalschool.com
Little You littleyou3d.com
Piggy Paint piggypaint.com
Pillowie - by Ready Set & Co. pillowie.com
Pink Poppy USA pinkpoppy-usa.com
Rubie’s Costume Company rubies.com
Sarah’s Silks sarahssilkswholesale.com
Suncoat Products suncoatproducts.com
Underwraps Costumes underwraps.net
Zomi Gems / Tiny Treats zomigems.com
KITCHENS/PUPPET THEATERS/ETC. Beka bekainc.com
Casdon Ltd. casdon.com
Juratoys US Corp janod.us
Maxim Enterprise maximenterprise.com
Ningbo VIGA Int. Co. Ltd vigatoys.com
PLAY FOOD/ DISHES/SETS
AirFort airfort.com
Buzzy Toys buzzyseeds.com
Handstand Kitchen handstandkitchen.com
ORB orbtoys.com
Pebble kahiniwalla.com
PlanToys usa.plantoys.com
The Queen’s Treasures thequeenstreasures.com
TWEE tweemade.com
PLAY KITS AirFort airfort.com
Chalk of the Town chalk-of-the-town.com
Dexter Educational Play dexterplay.com
DJECO US djeco.com
Kahootz Toys kahootztoys.com
Mouse Loves Pig mouselovespig.com
NimoPlay nimoplay.com
Open the Joy openthejoy.com
Playmobil USA playmobil.us
Whole Wide World Toys wholewideworldtoys.com
INFANT & TODDLER
GEAR (INFANT AND TODDLER)
Aeromax aeromaxtoys.com
See ad on page 39
Babiators babiators.com
ciao! baby by Jamberly Group theportablehighchair.com
Cloud b cloudb.com
Constructive Eating constructiveeating.com
Crocodile Creek crocodilecreek.com
Happy Kidz happykids smartparents.com
innobaby innobaby.com
Lassig lassigusa.com
Messy Mattie messymattie.com
Next Generation Distributors nextgendistributors.com
Preschool Collection preschoolcollection.com
Tomy tomy.com
Watch Me Grow and More watchmegrowprogram. com
Zoku zokuhome.com
Zomi Gems / Tiny Treats zomigems.com
TOYS (INFANT AND TODDLER)
Baby Jack babyjackco.com
Baby Paper babypaper.com
Banana Panda bananapanda.com
Bigjigs Toys USA bigjigstoys.us
Blue Ninja Studios blueninjastudios.com
Boo Boo Ball USA boobooballusa.com
Bruder Toys America brudertoys.com
Calisson calissoninc.com
Classic World USA classicntoys.com
Cloud b cloudb.com
Constructive Eating constructiveeating.com
Cortex Toys cortextoys.com
Creative Education greatpretenders.ca
Creative Toy Company creativetoycompany.com
Dogree USA Ltd. aroundthecrib.ca
Fat Brain Toy Co. fatbraintoyco.com See ad on page 64
Fiammetta Toy Company, The (Stork Babies) mystorkbabies.com
Galt Toys galttoys.com
Goki America goki-toys.com
Green Sprouts greensproutsbaby.com
Guidecraft guidecraft.com
Gund a Division of Spin Master gund.com
Kahiniwalla kahiniwalla.com
Lassig lassigusa.com
Legler USA legler-online.com
Leisure Learning / MightyMind Kids mightymind.com
Like OMG! likeomg.com
Madame Alexander Doll Company madamealexander.com
MAGNA-TILES magnatiles.com See ad on page 30
Malarkey Kids malarkeykids.com
Manhattan Toy manhattantoy.com
Mary Meyer Stuffed Toys marymeyer.com
Miniland Educational miniland educationalusa.com
Mouse Loves Pig mouselovespig.com
OgoSport ogosport.com
Orange Tree Toys orangetreetoys.com
34 December 2024 — edplay.com
The Original Toy Company theoriginaltoy company.com
People Toy Company peopletoy.co
Petit Collage petitcollage.com
PlanToys usa.plantoys.com
Popular Playthings popularplaythings.com
Sarah’s Silks sarahssilkswholesale.com
SmartFelt Toys smartfelttoys.com
SmartNoggin smartnoggintoys.com
Storypod storypod.com
See ad on page 31
ToyLab toylab.us.com
Warmies warmies.com
Watch Me Grow and More watchmegrow program.com
Yoee Baby yoeebaby.com
Yookidoo yookidoo.com
MUSIC
CDS/DVDS
Alliance Entertainment aent.com
MICROPHONES
Wireless Express singalongpro.com
MUSICAL INSTRUMENTS
Amahi Ukuleles amahiukuleles.com
See ad on page 6
Kala Brand Music Co. kalabrand.com
See ad on page 13
KHS AmericaHohner gogreentones.com
LOOG Guitars loogguitars.com
MukikiM mukikim.com
Schoenhut Piano Co. toypiano.com
Trophy Music Co grotro.com
PUZZLES
3D
Boneyard Pets boneyardpets.com
Dreams USA dreams6usa.com
See ad on page 19
Gridopolis Games gridopolis.games
IKOS ikotoys.com
molecularpiece USA molecularpiece.com
Play-A-Maze plmaze.com
Plus-Plus USA retailer.plus-plus.us
The Purple Cow America the-purple-cow.com
Smart Toys and Games
smarttoysandgames.com
See ad on page 2
Tangle tanglecreations.com
Texas Toy Distribution texastoydistribution.com
Wrebbit Puzzles wrebbit3dpuzzle.com
BRAINTEASERS
Beyond123 beyond123.com
Can You Solve Me canyousolveme.com
Dreamship triazzle.com
Find It Games finditgames.com
Project Genius projectgeniusinc.com
ThinkFun thinkfun.com
Tucker-Jones House tavernpuzzle.com
Winning Moves Games USA winning-moves.com
BUYERS GUIDE ... Products by Category
FOR CHILDREN
Adventerra Games
adventerragamesusa.com
Building Creative Kids brackitz.com
Crocodile Creek crocodilecreek.com
eeBoo eeboo.com
Enginuity Games spicydice.com
Eurographics eurographics.ca
Find It Games finditgames.com
Gwen Austin Studios gwenaustinstudios.com
The Learning Journey International tlji.com
Lee Publications orderleenow.com
Leisure Learning / MightyMind Kids mightymind.com
Little Likes Kids littlelikeskids.com
MasterPieces masterpiecesinc.com
Petit Collage petitcollage.com
Small World Toys smallworldtoys.com
JIGSAW Buffalo Games buffalogames.com
DJECO US djeco.com
Dreamship triazzle.com
Madd Capp maddcappgames.com
New York Puzzle Company wholesale.newyorkpuzzle company.com
Outset Media Corporation outsetmedia.com
The Purple Cow America the-purple-cow.com
Ravensburger NA ravensburger.com
Stellar Factory stellarfactory.com
Usaopoly | The Op theop.games
WOODEN PUZZLES ArtVenture myartventure.com
BeginAgain beginagaintoys.com
Bimi Boo bimiboo.shop
Classic World USA classicntoys.com
Goki America goki-toys.com
HQ Kites & Designs USA hqkitesusa.com
Maple Landmark Woodcraft maplelandmark.com
Ningbo VIGA Int. Co. Ltd vigatoys.com
Robotime USA robotime.com
Sweets Kendamas sweetskendamas.com
Toysters toysters.com
The Wooden Wagon thewoodenwagon.com
RETAIL SUPPORT SERVICES
CATALOG PUBLISHERS
Catalog Solutions catalogsolutions.com
The Good Toy Group goodtoygroup.com
See ad on page 41
Spotlight on Play spotlightonplay.com
See ad on page 5
Toy Collection Catalog toycollectionretailer.com
DISTRIBUTOR/ WHOLESALER/ IMPORTER
ACD Distribution acdd.com
Afri-Imports afri-imports.com
Alliance Entertainment aent.com
Autruche autruche.ca
Beecrazee beecrazee.com
Brybelly brybelly.com
Chewigem USA chewigem.com
Creative Minds / Marvel Education marveltoys.biz
Curated curatedint.com
Everest everesttoys.com
Fba Fox fbafox.com
fdmt fdmt.ca
Heebie Jeebies heebiejeebies.net
Hotaling Imports hotalingimports.com
Inqbrands inqbrands.com
John N. Hansen Co. johnhansenco.com
KidFocus wholesale.kidfocus.com
MMG Brands mmgbrands.com
Playing Unlimited playingunlimited.com
Publisher Services (PSI) pubservinc.com
Rubie’s Costume Company rubies.com
Silk Road Bazaar thesilkroadbazaar.com
Southern Hobby Supply southernhobby.com
Ukidz Ukidztoys.com
Underwraps Costumes underwraps.net
Vici Brands vici-enterprises.com
Westco Educational Products westcoeducation.com
XM Works xmworks.com
GIFTWRAP/BAGS/ BOWS
Artist Point Gift Wrap artistpointwrap.com
PR/ADVERTISING/ MARKETING
Art Materials Retailer magazine ArtMaterialsRetailer.com
edplay magazine edplay.com
Educational Dealer magazine EducationalDealer Magazine.com
Fahy-Williams Publishing fwpi.com
Five K Ltd. / Northwest Synergy northwestsynergyinc.com
The Good Toy Group goodtoygroup.com See ad on page 41
KidStuff Public Relations kidstuffpr.com
Watch Me Grow and More watchmegrow program.com
RETAIL SOFTWARE/ POS
Pointy pointy.com
STORE FIXTURES
Franklin Fixtures franklinfixtures.com
TRADE ASSOCIATIONS/ TRADE SHOWS
ABC Kids Expo theabcshow.com
See ad on page 9
ASTRA - American Specialty Toy Retailing Association astratoy.org
ECRM ecrm.marketgate.com
EDmarket - Education Market Association edmarket.org
BUYERS GUIDE ... Products by Category
(TRADE ASSOCIATIONS/ TRADE SHOWS CONT.)
GAMA - The Game Manufacturers Association gama.org
MSA - Museum Store Association museumstore association.org
NAMTA – The International Art Materials Association namta.org
Spielwarenmesse eG spielwarenmesse.de
The Toy Association toyassociation.org
ToyFest toyfestus.com
See ad on page 35
STEM
CODING SKILLS
Boolean Girl Tech booleanbox.tech
Elenco Electronics elenco.com
Ozobot ozobot.com
ThinkFun thinkfun.com
Tink Digital doodlematic.com
Turing Tumble turingtumble.com
LIGHT-UP
Glo Pals getglo.com
Laser Pegs Ventures laserpegs.com
NUMBERS AND MATH
Doozy Games doozygames.com
Endless Possibilities boinks.com
Fractiles fractiles.com
See ad on page 29
Games by BRIGHT of Sweden gamesofsweden.se
Hubelino GmbH hubelino.com
Imathgination geometiles.com
The Learning Journey International tlji.com
Learning Wrap-ups learningwrapups.com
Looney Labs looneylabs.com
Miniland Educational miniland educationalusa.com
Money Savvy Generation moneysavvy.com
Semper Smart Games sempersmartgames.com
Time Timer timetimer.com
ROBOTS/ROBOTICS
Elenco Electronics elenco.com
MukikiM mukikim.com
OjO Toys and Games learnwithojo.com
PlaySTEAM USA playsteam.com
Ubtech Robotics Corp. ubtrobot.com
SCIENCE EQUIPMENT AND SUPPLIES
American Educational Products amep.com
BizyBeez bizybeez.com
C&A Scientific Co cnascientific.com
Explore Scientific explorescientific.com
Safari Ltd. partners.safariltd.com
SCIENCE KITS
Be Amazing! Toys beamazing.com
Blue Marble thinkbluemarble.com
See ad on page 15
Buzzy Toys buzzyseeds.com
Copernicus Toys copernicustoys.com
Discover with Dr. Cool discoverwithdrcool.com
E-Blox myeblox.com
Elenco Electronics elenco.com
Froggy’s Lair wholesale.froggyslair.com
Griddly Games griddlygames.com
Heebie Jeebies heebiejeebies.net
Insect Lore Products insectlore.com
molecularpiece USA molecularpiece.com
OjO Toys and Games learnwithojo.com
OWI owirobot.com
PlaySTEAM USA playsteam.com
ScienceWiz sciencewiz.com
Sentosphere USA sentosphereusa.com
Silver Circle Products silvercircleproducts.com
Skullduggery skullduggery.com
Steve Spangler Science / Really Good Stuff stevespanglerscience.com
TEDCO tedcotoys.com
Tenka tenkalabs.com
Thames & Kosmos thamesandkosmos.com
THiN AiR Brands thinairbrands.com
Tornado TubeBurnham Associates tornadotube.net
The Toy Network thetoynetwork.com See ad on page 7
Toysmith toysmith.com
TOYS & GIFTS
ADULT DESK/ OFFICE
Froggy’s Lair wholesale.froggyslair.com
The Pencil Grip thepencilgrip.com
See ad on page 18
Round World Products roundworldproducts.com
Time Timer timetimer.com
Tucker-Jones House tavernpuzzle.com
BATH TOYS
Dreams USA dreams6usa.com
See ad on page 19
Edushape, Ltd edushape.com
Fat Brain Toy Co. fatbraintoyco.com See ad on page 64
Glo Pals getglo.com
Green Sprouts greensproutsbaby.com
innobaby innobaby.com
Like OMG! likeomg.com
Little Buddiez dba Bathscots bathscots.com
TOYosity (Surfer Dudes) surferdudes.com
BLIND BOX
Dreams USA dreams6usa.com
See ad on page 19
The Lazy Dog & Co. thelazydog.co
Lucky Poke Games luckypokegames.com
COLLECTIBLE Daron Worldwide Trading daronwwt.com
FlairGameWorld flairfriends.com
Games Workshop games-workshop.com
Haffy haffykids.com
Hog Wild hogwildtoys.com
Madame Alexander Doll Company madamealexander.com
Piececool USA piececool.world/us
The Queen’s Treasures thequeenstreasures.com
Schleich USA schleich-s.com
Steiff North America steiffusa.com
Ultra PRO International ultrapro.com
See ad on page 20
FIDGETS
Crazy Aaron’s crazyaarons.com
See ad on page 40
FIGURES
(ANIMAL/FANTASY/ SUPERHERO/ETC.)
Alliance Entertainment aent.com Games Workshop games-workshop.com
Hotaling Imports hotalingimports.com
Little You littleyou3d.com
MAGNA-TILES magnatiles.com
See ad on page 30
38 December 2024 — edplay.com
The Party Animal lilteammates.com
Playmobil USA playmobil.us
Reeves International breyerhorses.com
Safari Ltd. partners.safariltd.com
Schleich USA schleich-s.com
Storypod storypod.com
See ad on page 31
tokidoki tokidoki.it
tonies us.tonies.com
See ad on page 11
Tynies tynies.com
Wow Toys USA wowtoys.com
LICENSED
4D Cityscape 4dcityscape.com
Bachmann Trains bachmanntrains.com
Carrera of America carrera-toys.com
Casdon Ltd. casdon.com
Child and Nature cooperativegames.com
Fascinations fascinations.com
Flybar flybar.com
Folkmanis folkmanis.com
Golden Bell Studios goldenbellstudios.com
Hog Wild hogwildtoys.com
Innovative Designs innovativenyc.com
Jupiter Creations jupitercreations.com
KidSource kidsourceproducts.com
Lee Publications orderleenow.com
Lego Systems lego.com
Little Kids littlekidsinc.com
Looney Labs looneylabs.com
Mark-My-Time/ Reading Time Gifts mark-my-time.com
Mary Meyer Stuffed Toys marymeyer.com
Panda Mony Toy
Brands pandamony.toys
Playmobil USA playmobil.us
Rubie’s Costume Company rubies.com
Spin Master spinmaster.com
Steiff North America steiffusa.com
Theo Klein (U.S.) my-klein-toys.de
Wicked Cool Toys wickedcooltoys.com
MAGIC SETS
Fantasma Magic fantasmamagic.com
See ad on page 25
MARBLE RUNS
Hubelino GmbH hubelino.com
Marble Genius globalfamilybrands.com
NOVELTIES AND IMPULSE
1i4 Group 1i4group.com
Alisa Toys alisatoys.com
Barry-Owen Co. barryowen.com
BC USA bcmini.com
Brightz, Ltd brightz-ltd.com
Channel Craft channelcraft.com
Creative Education greatpretenders.ca
Flipworkz Flipbooks Collection flipworkz.com
Glo Pals getglo.com
Go Fun Face! / University Outfitters gofunface.com
Hog Wild hogwildtoys.com
Incredible Group incrediblegroup.com
Jelly Belly Candy Company jellybelly.com
Mark-My-Time/ Reading Time Gifts mark-my-time.com
PopSockets popsockets.com
Sharp Trend colormoji.com
Silver Circle Products silvercircleproducts.com
Spin Copter spin-copter.com
The Toy Network
Zomi Gems / Tiny Treats zomigems.com
Zoofy International zoofies.com
PLAY SETS
Buzzy Toys buzzyseeds.com
Kazakia DesignStick-lets stick-lets.com
Klee Naturals
SmartFelt Toys smartfelttoys.com
Tatro tatrotoy.com
Theo Klein (U.S.) my-klein-toys.de
Whole Wide World Toys wholewideworldtoys.com
RETRO
Channel Craft channelcraft.com
Trophy Music Co grotro.com
SENSORY AND TACTILE
Baby Jack babyjackco.com
Baby Paper babypaper.com
BizyBeez bizybeez.com
Chewigem USA chewigem.com
chubuddy chubuddy.com
Creative Educational Strategies & Services fiddlefocus.com
Incredible Group incrediblegroup.com
Leisure Learning / MightyMind Kids mightymind.com
Malarkey Kids malarkeykids.com
MEAVIA Toys meaviatoys.com
See ad on page 21
Modular Robotics modrobotics.com
molecularpiece USA molecularpiece.com
MSE Enterprises skilltoysupply.com
Norman & Friends itismenorman.com
Rubbabu rubbabu.com
Scentco scentcoinc.com
Storypod storypod.com
See ad on page 31
Time Timer timetimer.com
ToyLab toylab.us.com
Wikki Stix Co (Omnicor) wikkistix.com
SQUEEZE AND SQUISH
Barry-Owen Co. barryowen.com
Crazy Aaron’s crazyaarons.com See ad on page 40
On Trend Goods ontrendgoods.com
Play Visions playvisions.com
Squishable squishable.com
ToyLab toylab.us.com
Warmies warmies.com
Zorbitz zorbitz.net
TWEEN
3C4G Three Cheers For Girls 3c4g.com
Alisa Toys alisatoys.com
American Jewel americanjewel.com
Chalk of the Town chalk-of-the-town.com
Chewigem USA chewigem.com
High IntenCity / Charm It! charm-it.com
Iscream iscream-shop.com
Jeannie’s Enterprises jeanniesent.com
Mollybee Kids mollybeekids.com
Mrs. Grossman’s mrsgrossmans.com
Ooly ooly.com
Part Time Renegade renegade-made.com
Pix Perfect pixperfect.com
Timbuktu Labs timbuktu.me tokidoki tokidoki.it
Waff World Gifts ilovewaff.com
Watchitude watchitude.com
Wicked Cool Toys wickedcooltoys.com
Zomi Gems / Tiny Treats zomigems.com
WOODEN TRAINS
Maple Landmark Woodcraft maplelandmark.com
With the National Geographic Shark Dig Kit from Blue Marble, experience the thrill of discovery as you excavate two shark figurines from the dig brick. Includes a learning guide with facts about sharks.
discoverwithdrcool.com
The Jelly Bean collection the newest addition to Amahi Ukuleles’ catalog. It features a sweet lineup of soprano ukuleles featuring 12 new colors. amahiukuleles.com
Green Mountain/Ski House Games offers ski-themed dice and card games geared to the outdoor enthusiast and family game players alike. Great for fun on and off the mountains! skihousegames.com
Wheels and Springs and Moving Things by Sally Rippin from EDC Publishing is an exciting picture book that expands on the School of Monsters world. It introduces jobs, vehicles and places around town! edcpub.com
and features full body vibration modes with kid friendly controls. meaviatoys.com
Cuddlebug, the Vibrating Sensory Caterpillar from Meavia Toys is 35 inches long, made with sensory materials
Blast off into cosmic creativity with MAGNA-TILES Space from MAGNATILES. Discover new ways to play with the one-of-a-kind space shuttle that conveniently stores all pieces after play. MSRP $49.99 magnatiles.com
Customers are loving the collection of Kawaii Clip-Ons and Wristlets from The Toy Network. There’s ice pop glitter, bubble tea, smoothie, ice cream, milk carton and fruit animal clip-ons.
thetoynetwork.com
NOCKLES from Fun In Motion Toys are soft, bendable and connectable fidget/ building toys. Snap, pull, flip and bend them into dynamic shapes. It’s fun to crack your NOCKLES!
funinmotiontoys.com
When kids laugh, sing, joke and speak into the Magic Noise Catcher from MW Wholesale, it magically captures sounds and then plays them back whenever you want.
mwwholesale.biz
Keep your back straight and your body comfy with a Posture Pal from Dreams USA! Hold a cuddly friend between your torso and desk to help maintain good posture! dreams6usa.com
With BBC Chemistry Lab from U.S. Toy, conduct 10 experiments related to earth science. The kit teaches key chemistry concepts and delivers the “wow” learning factor! For ages 6 and up. MSRP $24.99 ustoy.com/specialty
Dino-Faur Mighty Minis from Aeromax are friction-powered push-andgo dinosaurs and totally kid-powered. Pop wheelies or race with a friend. For ages 3
Magic Dwarf
based on the award-
Mountain! Move your apprentices down the hill, using cards to step
With the George Pig Craftie from Story Pod/ Craftie Fox, join the adorable little brother of Peppa Pig on a series of heartwarming adventures that captivate young children. storypod.com
The Genius Square from Smart Toys and Games allows players to go solo or race an opponent to fill the grid. Includes five difficulty levels and more than 60,000 challenges. smarttoysandgames.com
The new, innovative Silicone Zen Strips from TPG Creations provide a calming, satisfying sensory experience – perfect for enhancing focus in educational environments through silent fidgeting. thepencilgrip.com
With Creative Tonies from tonies, record up to 90 minutes of custom audio or upload 50-plus free stories from the mytonies app. Add a personalized message from Santa! us.tonies.com
The spirits are restless in Munchkin Dead & Deader Jackson Game
Munchkin expansion adds more Undead to your deck. It’s frighteningly fun! warehouse23.com
Hungry Bins from Geomagworld is a fun, hands-on classification game teaching children waste sorting, enhancing association, observation and visual memory skills while promoting eco-conscious habits. adventerragames.com
Get ready for fast-paced fun! Hey Hey Relay from Ultra Pro combines frantic relay races, character dice and silly challenge cards for an action-packed, laugh-out-loud game night experience! Available through Amazon
bring the puzzle to life by turning the handle. fantasmatoys.com/product-page/ mermaid-in-love-jigpetto
The Good Toy Group is the leading specialty toy group for independent retailers with stellar catalogs, digital marketing, vendor community and toy excellence. goodtoygroup.com
PlayTab from Fat Brain Toys lets you build a unique experience packed with fine motor challenges, visual fascination, cause-and-effect discoveries, and more. Mix and match your discovery! fatbraintoyco.com
Daisy Dot Fairy Wings from Fairy Finery are so fresh and sweet! Our wings are a fairy fashion necessity and are endorsed by pixies everywhere! Available in five colors. fairyfinery.com
Create your own custom Thinking Putty with Crazy Creator from Crazy Aaron’s. Mix colored putty, special effects and fun mix-ins. crazyaarons.com/products/crazy-creator-kit
Limited Edition
Learn to Play Soprano Ukulele Starter Kit from Kala Brand includes everything needed to start playing today – a ukulele, tuner, free online lessons and a tote bag. kalabrand.com
The Spring & Summer PLAY Catalog from Spotlight On PLAY features 16 sun-filled pages just in time for school break and travel season! Ready to mail April 2025. spotlightonplay.com
BUYERS GUIDE
Alphabetical List of Specialty Toy Suppliers
1i4 Group
700 W 1700 S Ste 29-109 Logan, UT 84321 (435) 232-0499 1i4group.com
3C4G Three Cheers For Girls PO Box 288 Florida, NY 10921 (888) 333-2260 3c4g.com
4D Cityscape 64 Sherrick Dr Gormley, ON L0H 1G0 Canada (416) 410-2642 4dcityscape.com
Aeromax
28079 W Industrial Ave Lake Barrington, IL 60010 (847) 756-4085 aeromaxtoys.com
See ad on page 39
Afri-Imports
7950 Silverton Ave Ste 121 San Diego, CA 92126 (514) 967-6094 afri-imports.com
AirFort 2150 W Washington St Ste 205 San Diego, CA 92110 (800) 619-1090 airfort.com
AMIGO Games 5126 S Royal Atlanta Dr Tucker, GA 30084 (844) 962-6446 amigo.games See ad on page 3
Aqua Bladez USA 39 Cool Water Ct Palm Coast, FL 32137 (386) 445-1010 aquabladezusa.com
Aqua-Leisure Industries 525 Bodwell St Ext Avon, MA 02322 (508) 587-5400 aqualeisure.com
Autruche 715 Delage St Ste 700 Longueuil, QC J4G 2P8 Canada (450) 670-2323 autruche.ca
BC USA 101 Quint St San Francisco, CA 94124 (800) 592-9000 bcmini.com
Bb4Adventure 4010 Holly St Unit 16 Denver, CO 80216 (303) 339-0482 b4adventure.com
Be Amazing! Toys PO Box 160 Bountiful, UT 84011 (877) 798-9795 beamazing.com
Bear Mountain Games 3649 Evergreen Parkway PO Box 1150 Evergreen, CO 80437 (651) 600-2006 bearmountaingames.com
AABC Kids Expo PO Box 780847 San Antonio, TX 78278 (210) 691-4848 theabcshow.com See ad on page 9
ABC Plush
300 W Valley Blvd #C85 Alhambra, CA 91803 (626) 629-8899 abcplush.com
ACD Distribution
3129 Deming Way Middleton, WI 53562 (608) 203-9931 acdd.com
Across the Board Game
9300 Watson Industrial Pk St. Louis, MO 63126 (314) 961-9663 acrosstheboardgame.com
Adora - Charisma Brands
23141 Verdugo Dr Ste 100 Laguna Hills, CA 92653 (203) 451-4329 adoraplay.com
Adventerra Games 10 Putnam St Ste 2 Boston, MA 02128 (617) 567-1504 adventerragamesusa.com
Adventure Parks 520 Salem Ave Holly Springs, MS 38635 (662) 504-6060 adventureparks.com
Alisa Toys 630 Turnpike St North Andover, MA 01845 (919) 649-6313 alisatoys.com
Alliance Entertainment 8201 Peters Rd Ste 1000 Plantation, FL 33324 (800) 329-7664 aent.com
Amahi Ukuleles 7605 Production Dr Cincinnati, OH 45237 (888) 262-8471 amahiukuleles.com See ad on page 6
Ambosstoys 55 Grandview Pl Montclair, NJ 07043 (862) 400-6855 ambosstoys.com
American Bubble Company - Bubble Tree 325 N Larchmont Blvd Ste 230 Los Angeles, CA 90004 (800) 484-4325 bubbletreeusa.com
American Educational Products 401 Hickory St Fort Collins, CO 80524 (800) 289-9299 amep.com
American Jewel 29095 Ave Penn Valencia, CA 91355 (844) 539-3533 americanjewel.com
Artist Point Gift Wrap 721 Hylton Rd Pennsauken, NJ 08110 (800) 429-9727 artistpointwrap.com
Art Materials Retailer magazine 171 Reed St Geneva, NY 14456 (315) 789-0468 ArtMaterialsRetailer.com
ArtVenture 252 Nassau St Princeton, NJ 08542 (609) 865-4112 myartventure.com
Asmodee NA 1995 W County Rd B2 Roseville, MN 55113 (651) 639-1905 asmodee.com
ASTRA - American Specialty Toy Retailing Association
1 E Erie St Ste 525 PMB 4624 Chicago, IL 60611 (312) 222-0984 astratoy.org
Atwood Toys 2185 Refugee St Millersport, OH 43046 (740) 467-7123 atwoodtoys.com
Aurora World 8820 Mercury Ln Pico Rivera, CA 90660 (888) 287-6722 auroragift.com
Babiators 675 N Highland Ave #700 Atlanta, GA 30306 (619) 952-9969 babiators.com
Baby Jack 5600 S 108th St Ste 15 #183 Hales Corners, WI 53130 (866) 745-2491 babyjackco.com
Baby Paper 3000 Dundee Rd Ste 210 Northbrook, IL 60062 (847) 272-5588 babypaper.com
Bachmann Trains 1400 E Erie Ave Philadelphia, PA 19124 (800) 356-3910 bachmanntrains.com
Bananagrams 845 Allens Ave Providence, RI 02905 (401) 781-9649 bananagrams.com
Banana Panda 244 5th Ave Ste E25 New York, NY 10001 (646) 468-1974 bananapanda.com
Barefoot Books 2067 Massachusetts Ave 5th Flr Cambridge, MA 02140 (617) 576-0660 barefootbooks.com
Barry-Owen Co. 5625 Smithway St Los Angeles, CA 90040 (800) 682-6682 barryowen.com
BeBop Bouncy Castles Unit 20 Arden Business Centre Arden Rd Alcester, West Midlands B49 6HW UK bebopfun.co.uk
Beecrazee 2020 Camfield Ave Commerce, CA 90040 (323) 721-1750 beecrazee.com
BeginAgain PO Box 2265 Fort Collins, CO 80522 (970) 372-0522 beginagaintoys.com
Beka 542 Selby Ave St Paul, MN 55102 (651) 222-7005 bekainc.com
Beyond123 2188 Nesconse Hwy #168 Stony Brook, NY 11790 (631) 285-1135 beyond123.com
Bigjigs Toys USA One Corporate Dr Grantsville, MD 21536 (866) 459-7829 bigjigstoys.us
Bimi Boo 410 Hauser Blvd Unit C Los Angeles, CA 90036 (315) 719-2287 bimiboo.shop
BUYERS GUIDE ... Alphabetical List of
BizyBeez
310 E 650 S Kaysville, UT 84037 (801) 895-4838 bizybeez.com
Blue Marble 101 A St Ashland, OR 97520 (541) 625-2443 thinkbluemarble.com See ad on page 15
Blue Ninja Studios
3747 Douglas Ave 106 Racine, WI 53402 (414) 502-7203 blueninjastudios.com
Blue Orange Games
1937 Davis St Ste C San Leandro, CA 94577 (415) 252-0372 blueorangegames.com
Boneyard Pets
239 Java St Brooklyn, NY 11222 (347) 457-5349 boneyardpets.com
Boo Boo Ball USA
5008 US 98 West Unit 3 Santa Rosa Beach, FL 32459 (636) 697-3445 boobooballusa.com
Boogie Board eWriters 343 Portage Blvd Kent, OH 44240 (330) 673-8784 myboogieboard.com
Boolean Girl Tech 815 N Barton St Arlington, VA 22201 (703) 505-6997 booleanbox.tech
BrainStorm Products
1011 S Andreasen Dr Ste 100 Escondido, CA 92029 (760) 871-1135 xkites.com
Brainy Yak Labs
464 Common St St E 267 Belmont, MA 02478 (617) 489-0341 brainyyaklabs.com
Breaking Games 125 Main St Netcong, NJ 07857 (973) 448-1766 breakinggames.com
Bright Stripes 71 Linden Ave Bloomfield, NJ 07003 (917) 940-7919 brightstripes.co
Brightz, Ltd
8000 Yankee Rd Ste 225 Ottawa Lake, MI 49267 (419) 517-0049 brightz-ltd.com
Bruder Toys America 4950 W 145th St Hawthorne, CA 90250 (877) 450-5152 brudertoys.com
Brybelly 7284 West 200 N Greenfield, IN 46140 (317) 898-4229 brybelly.com
Buffalo Games 220 James E Casey Dr Buffalo, NY 14206 (716) 464-5265 buffalogames.com
Building Creative Kids 1685 S Colorado Ste S-133 Denver, CO 80222 (720) 446-5554 brackitz.com
Buzzy Toys 121 Progress Ave #300 Pottsville, PA 17901 (404) 330-4904 buzzyseeds.com
Casdon Ltd. Cornford Rd Blackpool, FY4 4QW UK casdon.com
Cassidy Labs 2297 Harvard St Palo Alto, CA 94306 (650) 525-4408 cassidylabs.com
Catalog Solutions
2751 Enterprise Rd #202 Orange City, FL 32763 (888) 435-5155 catalogsolutions.com
CDX Blocks
180 Shen Elk Plaza Elkton, VA 22827 (540) 435-7964 cdxblocks.com
Chalk of the Town 127 W 83rd St #401 New York, NY 10024 (646) 701-1074 chalk-of-the-town.com
ciao! baby by Jamberly Group 14014 Spring Mill Rd Louisville, KY 40245 (502) 241-5515 theportablehighchair.com
Cinemood 530 Lytton Ave Palo Alto, CA 94301 (800) 350-6107 cinemood.com
Classic World USA
3002 N Apollo Dr Ste 10 Champaign, IL 61822 (217) 402-2040 classicntoys.com
Cloud b 150 W Walnut St Ste 100 Gardena, CA 90248 (310) 781-3833 cloudb.com
Cmon Conventions 1275 Ridgeland Pkwy Alpharetta, GA 30004 (514) 622-7025 cmon.com
Crayola 1100 Church Ln Easton, PA 18017 (610) 253-6272 crayola.com
Crayon Rocks 7053 Vernon Rd Hestand, KY 42151 (818) 823-7423 crayonrocks.com
Crazy Aaron’s 700 E Main St Norristown, PA 19401 (866) 578-2845 crazyaarons.com See ad on page 40
Create A Castle PO Box 433 Bridgewater, CT 06752 (860) 717-2386 createacastle.com
Creative Brainworks 77 Tomahawk Trail Sparta, NJ 07871 (973) 862-9485 beanbagbucketz.com
CC&A Scientific Co 22660 Executive Dr Ste 101 Sterling, VA 20166 (703) 330-1413 cnascientific.com
California Creations 15135 Woodlawn Ave Tustin, CA 92780 (714) 259-1900 californiacreations.net
Calisson PO Box #445 Dana Point, CA 92629 (949) 493-5154 calissoninc.com
Calliope Games PO Box 88 Redmond, WA 98052 (425) 644-4300 calliopegames.com
Camden 115 First St Ste 555 Collingwood, ON L9Y 4W3 Canada (888) 755-5578 camdenpassage.com
Can You Solve Me 7301 Pyle Rd Bethesda, MD 20817 (301) 320-0313 canyousolveme.com
Capstone Specialty Group 5050 Lincoln Dr Edina, MN 55436 (952) 224-0527 capstone youngreaders. com
Carrera of America 2 Corporate Dr Cranbury, NJ 08512 (609) 409-8510 carrera-toys.com
December 2024 — edplay.com
Channel Craft
601 Monongahela Ave PO Box 101 N Charleroi, PA 15022 (724) 489-4900 channelcraft.com
Charm Company 1500 S Hellman Ave Ontario, CA 91761 (909) 930-1200 folandgroup.com
Charty Party chartypartygame.com
Chewigem USA
407 W Covell Rd #32064 Edmond, OK 73003 (405) 338-1125 chewigem.com
Child and Nature PO Box 2046 Nevada City, CA 95959 (800) 328-1050 cooperativegames.com
Choose Your Own Adventure 340 Mad River Park Waitsfield, VT 05673 (802) 496-2595 cyoa.com
Chronicle Books 680 Second St San Francisco, CA 94107 (415) 537-4200 chroniclebooks.com
chubuddy 7730 Laredo Dr 298 Chanhassen, MN 55317 (612) 702-3556 chubuddy.com
ChulaHoops USA 3883 Turtle Creek Blvd 219 #1805 Dallas, TX 75219 (469) 354-5986 chulahoopsusa.com
Cobi Toys 4422 Gevalia Dr Brooksville, FL 34604 (352) 584-8443 cobitoys.com
Colour Creek 3580 Main St Bldg 11 Hartford, CT 06120 (860) 263-8332 colourcreek.com
Constructive Eating
525 Avis Dr Ste 16 Ann Arbor, MI 48108 (734) 418-3241 constructiveeating.com
Continuum Games
221 S Franklin Rd Bldg C Ste 780 Indianapolis, IN 46219 (317) 869-4000 continuumgames.com
Copernicus Toys 570 Explorers Rd Charlottesville, VA 22911 (800) 424-3950 copernicustoys.com
Corolle
Hudson Heights, QC J0P 1J0 Canada (450) 458-3073 us.corolle.com
Cortex Toys 19 Superior Dr SE Rome, GA 30161 (706) 232-8938 cortextoys.com
Cottage Door Press 5005 Newport Dr Rolling Meadows, IL 60008 (860) 209-4812 cottagedoorpress.com
Creative Education 704 Mara St #135 Point Edward, ON N7V 1X4 Canada (519) 337-5685 greatpretenders.ca
Creative Educational Strategies & Services PO Box 1711 Bethany, OK 73008 (405) 496-3871 fiddlefocus.com
Creative Minds / Marvel Education 200 W 39th St #8 New York, NY 10018 (212) 662-7005 marveltoys.biz
Creative Teaching Press 6262 Katella Ave Cypress, CA 90630 (714) 895-5047 creativeteaching.com
Creative Toy Company 4100 Crossroads Park Dr Liverpool, NY 13088 (315) 451-4100 creativetoycompany.com
Crestar Ltd. 8463 Chemin Darnley Mount Royal, QC H4T 1X2 Canada (514) 731-3808 crestar-limited.com
Crocodile Creek 1648 Lawson St Durham, NC 27703 (919) 598-8152 crocodilecreek.com
Curated 899 Skokie Blvd Ste 520 Northbrook, IL 60062 (248) 550-9133 curatedint.com
Cybele’s Games 10735 Beechnut Ct Fairfax Station, VA 22039 (202) 212-9517 cybelesgames.com
Czech Games Edition 901 Watson Ave #141 Madison, WI 53713 (317) 448-0019 czechgames.com
Dexter Educational Play 2201 Midway Rd Ste 209 Carrollton, TX 75006 (469) 892-4813 dexterplay.com
Diecast Masters America 12717 W Sunrise Blvd Ste 418 Sunrise, FL 33323 diecastmasters.com
Do-A-Dot Art! Division of Triquest 31192 La Baya Dr Unit F Westlake Village, CA 91362 (818) 597-9430 dotart.com
Dreams USA 2 Charles St Ste 3B Providence, RI 02904 (401) 331-5729 dreams6usa.com See ad on page 19
E-Blox 880 Asbury Dr Buffalo Grove, IL 60089 (224) 434-2237 myeblox.com
D
D&L Company 2225 Park Place Minden, NV 89423 (775) 782-3000 stomprocket.com
Daron Worldwide Trading 24 Stewart Pl Unit #4 Fairfield, NJ 07004 (800) 776-2324 daronwwt.com
DeLano Service / EPI Printers 5404 Wayne Rd Battle Creek, MI 49037 (269) 420-4800 delanoservice.com
Diggin Active PO Box 99708 Emeryville, CA 94662 (510) 601-0591 digginactive.com
Discover with Dr. Cool 340 A St Ste 1 Ashland, OR 97520 (541) 708-6741 discoverwithdrcool.com
DJECO US 248 E Madison St Franklin, IN 46131 (301) 895-3790 djeco.com
D Now dba Uncle Bubble 1072 S De Anza Blvd Ste A107-431 San Jose, CA 95129 (408) 564-5450 unclebubble.us
Dogree USA Ltd. 3205 Bedford Rd Montreal, QC H9B 0A4 Canada (514) 381-8808 aroundthecrib.ca
Doozy Games 3113 NE Magnolia St Issaquah, WA 98029 (425) 408-2179 doozygames.com
Douglas Company 69 Krif Rd Box D Keene, NH 03431 (860) 614-1494 douglastoys.com
Dream Pets 1845 Remington Rd Atlanta, GA 30341 (404) 200-7597 dreampets.com
Dreamship 5477 Carriage Ln Santa Rosa, CA 95403 (707) 791-3161 triazzle.com
Dulcop America 1704 East Blvd Ste 101 Charlotte, NC 28203 (704) 332-1200 dulcopamerica.com
Duncan Toys Co. 15981 Valplast St Middlefield, OH 44062 (800) 232-3474 duncantoys.com
The Dunk Collection 4743 Iberia Ave Ste B Dallas, TX 75207 (214) 932-9133 thedunkcollection.com
ECRM 27070 Miles Rd Ste A Solon, OH 44139 (440) 498-0500 ecrm.marketgate.com
EDC Publishing 5402 S 122nd E Ave Tulsa, OK 74146 (800) 475-4522 edcpub.com See ad on page 36
EDmarket - Education Market Association 8380 Colesville Rd Ste 250 Silver Spring, MD 20910 (800) 395-5550 edmarket.org
EE3 Publishing 135 Island Estates Pkwy Palm Coast, FL 32137 (386) 597-2099 e3publishing.co
edplay magazine 171 Reed St Geneva, NY 14456 (315) 789-0458 edplay.com
Educational Dealer magazine
171 Reed St Geneva, NY 14456 (315) 789-0458 Educational DealerMagazine.com
Educational Development Corporation PO Box 470663 Tulsa, OK 74147 (800) 475-4522 edcpub.com
Edushape, Ltd
28 Brandywine Dr Deer Park, NY 11729 (631) 586-0900 edushape.com
eeBoo 170 W 74th St New York, NY 10023 (212) 222-0823 eeboo.com
Elenco Electronics 150 W Carpenter Ave Wheeling, IL 60090 (800) 533-2441 elenco.com
Emil and Berta Ltd 10B Cantelupe Rd Bexhill-on-Sea, TN40 1JG UK emilandberta.com
Endless Games
35 Main St Ste B Matawan, NJ 07747 (732) 414-2213 endlessgames.com
Endless Possibilities
672 Ajax Dr Madison Heights, MI 48071 (248) 224-5107 boinks.com
Enginuity Games 3629 Bryant St Palo Alto, CA 94306 (888) 618-4263 spicydice.com
Epoch Everlasting Play 75D Lackawanna Ave Parsippany, NJ 07054 (973) 316-2500 epocheverlastingplay.com
Esize
3011 183rd St Ste 152 Homewood, IL 60430 (708) 256-7425 instantglamdolls.com
Eurographics 9105 Salley Montreal, QC H8R 2C8 Canada (514) 939-0310 eurographics.ca
Everest 65 Bittern St Ancaster, ON L9G 4V5 Canada (905) 304-9155 everesttoys.com
Explearn Toys 3551 Blairstone Rd Ste 128 #214 Tallahassee, FL 32301 (850) 629-9940 oneworldtraders.net
Explore Scientific 1010 S 48th St Springdale, AR 72762 (479) 347-2901 explorescientific.com
Ezyroller
22588 Scenic Loop Rd San Antonio, TX 78255 (866) 713-8007 ezyroller.com
Fba Fox
683 Bonded Pkwy Streamwood, IL 60107 (260) 579-1216 fbafox.com
fdmt
420 Jean-Neveu Longueuil, QC J4G 1N8 Canada (866) 465-0559 fdmt.ca
FGA
5890 Monkland Ave #16 Montreal, QUE H4A 1G2 Canada (514) 485-1834 familygamesamerica.com
FlyCatcher - Painting
Lulu 143 Varick St 2nd Fl New York, NY 10013 (612) 293-8707 paintinglulu.com
Folkmanis 1219 Park Ave Emeryville, CA 94608 (800) 654-8922 folkmanis.com
FoxMind Games 5530 St Patrick Unit 1104 Montreal, QC H4E 1A8 Canada (514) 369-7777 foxmind.com
GAMA - The Game Manufacturers Association
240 N Fifth St Ste 340 Columbus, OH 43215 (614) 255-4500 gama.org
Game Night In A Can 1835 S Genessee Ave Los Angeles, CA 90019 (323) 459-7374 gamenightinacan.com
FFaber-Castell USA 9450 Allen Dr Valley View, OH 44125 (800) 642-2288 creativityforkids.com
Fahy-Williams Publishing 171 Reed St Geneva, NY 14456 (315) 789-0458 fwpi.com
Fairy Finery
224 Burntside Dr Golden Valley, MN 55422 (888) 377-4511 fairyfinery.com See ad on page 23
Families Play Forever 75 Swarthmore St Hamden, CT 06517 (203) 376-6809 familiesplayforever.com
Fantasma Magic Wayne, NJ 07470 (917) 860-5678 fantasmamagic.com See ad on page 25
Fascinations 19224 Des Moines Memorial Dr Seattle, WA 98148 (206) 870-3000 fascinations.com
Fashion Angels 306 N Milwaukee St Milwaukee, WI 53202 (414) 961-9200 fashionangels.com
Fat Brain Toy Co. 20516 Nicholas Circle Elkhorn, NE 68022 (800) 335-5621 fatbraintoyco.com See ad on page 64
December 2024 — edplay.com
Fiammetta Toy Company, The (Stork Babies) 4775 Blenheim St Vancouver, BC V6L 3A5 Canada (778) 871-7177 mystorkbabies.com
Find It Games 1429 Ave D Snohomish, WI 98290 (877) 412-2670 finditgames.com
Firefox Toys 553 Capital CIR SW Unit 3 Tallashassee, FL 32304 (850) 765-8210 firefoxtoys.com
Fireside Games PO Box 151164 Austin, TX 78745 (512) 815-3473 firesidegames.com
Five K Ltd. / Northwest Synergy 8561 154th Ave NE Ste 120 Redmond, WA 98052 (425) 861-9100 northwestsynergyinc.com
FlairGameWorld
3 Beachside Cmn Westport, CT 06880 (310) 804-1148 flairfriends.com
Flipworkz Flipbooks Collection
1720 Delaware Ave Ste B Santa Monica, CA 90404 (800) 424-1994 flipworkz.com
Floateez Brands
1009 Audra St Cedar Park, TX 78613 (512) 771-3448 floateez.com
Flybar
323A Fairfield Rd Ste 5 Freehold, NJ 07728 (845) 647-8400 flybar.com
Fractiles
2525 Arapahoe Ave Ste E4-110 Boulder, CO 80302 (303) 541-0930 fractiles.com
See ad on page 29
Franklin Fixtures 621 Maxwell St Cookeville, TN 38501 (931) 400-0300 franklinfixtures.com
Froggy’s Lair 19701 E Dorado Ave Aurora, CO 80015 (833) 376-4491 wholesale.froggyslair.com
From There
To Here Imports
800 Lindberg Ln Ste 150 Petaluma, CA 94952 (415) 360-5163 fromtheretohereimports. com
Fun City Toys
3555 W Reno Ave Ste C Las Vegas, NV 89118 (702) 367-2676 brickmates.com
Fun in Motion Toys
505 SW 17th St Fort Lauderdale, FL 33315 (954) 805-3080 funinmotiontoys.com See ad on page 63
Funsparks 319 Windward Island Clearwater, FL 33767 (888) 898-3600 funsparks.com
Fun Stuff
2513 58th St Ste A Hampton, VA 23661 (757) 826-9280 funstuffinc.net
Games by BRIGHT of Sweden Katrineholmsv 66 Aaby, Ostergotland SE-616 33 Sweden gamesofsweden.se
Games Workshop 6211 E Holmes Rd Memphis, TN 38141 (901) 541-7617 games-workshop.com
Gamewright, A Division of Ceaco 84 E Brookline St #5 Boston, MA 02118 (617) 924-6471 gamewright.com
Geomagworld One Corporate Dr Granstville, MD 21536 (514) 248-7638 geomagworld.com See ad on page 6
Getta1Games
3995 Bee Ridge Rd Extension PMB 112 Sarasota, FL 34241 (941) 926-8004 getta1games.com
Gigamic 22 Rue Jean Marie Bourguignon Wimereux, Pas de Calais 62930 France (330) 301-1515 gigamic-retail.com
Ginger Fox 803 Wildwood Ct Oak Brook, IL 60523 (630) 273-3233 uk.gingerfox.co.uk
Globber USA 50 Fountain Plaza Ste 1400 Buffalo, NY 14202 (416) 663-9900 globber.com
GGalt Toys
One Corporate Dr Grantsville, MD 21536 (301) 895-3792 galttoys.com
Glo Pals 419 E Lampkin Starkville, MS 39759 (662) 590-6073 getglo.com
Go Fun Face! /University Outfitters 830 Franklin St Duxbury, MA 02332 (617) 307-6556 gofunface.com
Goki America
227 W 4th St Ste 108 Charlotte, NC 28202 (980) 217-0217 goki-toys.com
Goldbrick Games PO Box 500 New Ipswich, NH 03071 (603) 878-3819 goldbrickgames.com
Golden Bell Studios 15 Peacock Dr Roslyn, NY 11576 (516) 984-1466 goldenbellstudios.com
The Good Game Company PO Box 1612 Greenville, SC 29602 (864) 363-6378 thegoodgamecompany. com
The Good Toy Group 23 North Rd Ste A14 Peace Dale, RI 02879 (401) 284-0610 goodtoygroup.com See ad on page 41
Grand Prix International PO Box 51084 Springfield, MA 01151 (413) 543-8887 grandprixintl.com
Gray Matters Games
432 Stagecoach Run Glen Ellyn, IL 60137 (517) 974-5256 graymattersgames.com
Green Sprouts 2000 Riverside Dr Asheville, NC 28804 (800) 876-1574 greensproutsbaby.com
Green Toys 4000 Bridgeway Blvd Ste 100 Sausalito, CA 94965 (415) 839-9971 greentoys.com
Griddly Games
633-5960 No 6 Rd Richmond, BC V6V 1Z1 Canada (604) 249-5020 griddlygames.com
Gridopolis Games 1119 Colorado Ave Ste 15 Santa Monica, CA 90401 (626) 440-1934 gridopolis.games
Guidecraft 204 Rte 17 N Tuxedo, NY 10987 (800) 524-3555 guidecraft.com
Gund a Division of Spin Master 1 Runyons Ln Edison, NJ 08817 (732) 248-2540 gund.com
Gwen Austin Studios 15295 W Warren Dr Lakewood, CO 80228 (720) 810-6317 gwenaustinstudios.com
High IntenCity / Charm It! 16-00 Pollitt Dr Fair Lawn, NJ 07410 (201) 703-5010 charm-it.com
Hog Wild 12402 SE Jennifer St Ste 100 Clackamas, OR 97015 (503) 231-6465 hogwildtoys.com
IKOS PO Box 682873 Park City, UT 84068 (435) 655-5414 ikotoys.com
Imathgination 10716 Stallions Ln San Diego, CA 92130 geometiles.com
HHABA USA 4407 Jordan Rd Skaneateles, NY 13152 (800) 468-6873 HABAusa.com
Haffy 333 Arthur Godfrey Rd Ste 613 Miami Beach, FL 33140 (786) 286-1786 haffykids.com
Handstand Kitchen PO Box 8664 Calabasas, CA 91372 (818) 917-7200 handstandkitchen.com
Hansa Creation USA 5151 NW 108th Ave Sunrise, FL 33351 (844) 888-0694 hansatoysusa.com
Hape International 199 Pembina Rd 2nd Fl Sherwood Park, Alberta T8A 0P4 Canada (800) 661-4142 hape.com
Happy Kidz PO Box 1279 Mountainside, NJ 07092 (908) 300-5188 happykidssmart parents.com
Harrisville Designs PO BOX 806 Harrisville, NH 03450 (603) 827-3333 harrisville.com
HearthSong 7021 Wolftown-Hood Rd Madison, VA 22727 (540) 948-7340 hearthsong.com
Heebie Jeebies 8605 Santa Monica Blvd West Hollywood, CA 90069 (213) 262-7704 heebiejeebies.net
HeyBuddyHey Pal Investments
3611 S Soncy Ste 6B Amarillo, TX 79119 (806) 584-5440 eggmazing.com
Home Learning Company PO Box 20330 Riverside, CA 92516 (330) 715-2961 homelearningcompany.co
Horizon Group USA 45 Technology Dr Warren, NJ 07059 (908) 810-1111 horizongroupusa.com
Hornby PO Box 99670 Lakewood, WA 98496 (877) 358-6405 hornby.com
Horn Entertainment 13305 SW 100 Terrace Miami, FL 33186 (704) 380-0590 crazytrainsgame.com
Hotaling Imports
102 E Seneca St Ste 310 Sherrill, NY 13461 (315) 363-5594 hotalingimports.com
HQ Kites & Designs USA 134 Freedom Ave Powells Pt, NC 27966 (888) 318-3600 hqkitesusa.com
Hubelino GmbH
Zum Königsberg 6 Erkelenz, North RhineWestphalia 41812 Germany hubelino.com
Imex Model Company 15391 Flight Path Dr Brooksville, FL 34604 (352) 754-8522 imex-model.com
Incredible Group 1707 Flint Rd Toronto, ON M3J 2W8 Canada (416) 663-9900 incrediblegroup.com
innobaby 550 E IL RT 22 Lake Zurich, IL 60047 (847) 387-8777 innobaby.com
Innovative Designs 141 W 36th St Fl 8 New York, NY 10018 (833) 811-2042 innovativenyc.com
Inqbrands 1801 East Holt Blvd Ontario, CA 91761 (909) 390-7788 inqbrands.com
Insect Lore Products 132 S Beech Ave PO Box 1535 Shafter, CA 93263 (661) 746-7653 insectlore.com
Insight Editions 800 A St San Rafael, CA 94901 (415) 426-1377 insighteditions.com
IIdentity Games 1118 First St 2nd Fl Snohomish, WA 98290 (877) 346-3482 identitygames.com
Iello 5949 Hollister Ave Ste A Goleta, CA 93117 (702) 818-1789 iellogames.com
I Gotta Go With 3724 De Foe Ct Naperville, IL 60564 (773) 480-9945 igottagowith.com
Intelex USA 105 Prairie Lake Rd Unit D East Dundee, IL 60118 (844) 927-6437 intelexusallc.com
iPlay, iLearn 2473 E Rancho Del Amo Pl Compton, CA 90220 (209) 813-2561 iplayilearntoys.com
Iscream 231 Croton Ave Cortlandt Manor, NY 10567 (914) 788-1800 iscream-shop.com
Itsphun 1911 Barbara Dr Palo Alto, CA 94303 (650) 321-6207 itsphun.com
JJ. Bell-Jones 34525 Forest Cleveland, OH 44139 (440) 591-0545 thecountyfairgame.com
Jabuka Games 1137 Davenport Rd Toronto, ON M6H 2G4 Canada (416) 535-1234 jabukagames.com
Jacquard Products 1147 Healdsburg Ave Healdsburg, CA 95448 (800) 442-0455 jacquardproducts.com
JC Toys Group 2841 NW 107th Ave Doral, FL 33172 (305) 592-3541 jctoys.com
Jeannie’s Enterprises 44 Stedman St Lowell, MA 01851 (978) 937-5775 jeanniesent.com
Jelly Belly Candy Company 1 Jelly Belly Ln Fairfield, CA 94533 (774) 283-0173 jellybelly.com
John N. Hansen Co. 369 Adrian Rd Millbrae, CA 94030 (800) 582-5858 johnhansenco.com
Joint Merchant 795 Susquehanna Ave Franklin Lakes, NJ 07417 (888) 998-8877 yallballfun.com
Junior Learning 19744 Beach Blvd #389 Huntington Beach, CA 92648 (714) 907-4441 juniorlearning.com
Jupiter Creations 252 W 38th St Rm 603 New York, NY 10018 (917) 493-9393 jupitercreations.com
Juratoys US Corp 6611 Broughton Ave Columbus, OH 43213 (855) 665-9287 janod.us
Just Jump It 3326 E 4050 N Twin Falls, ID 83301 (208) 421-4103 jjitoys.com
BUYERS GUIDE ...
KKahiniwalla 1511 19th St NW Canton, OH 44709 (330) 612-2317 kahiniwalla.com
Kahootz Toys 772 Airport Blvd Ste 1 Ann Arbor, MI 48105 (734) 222-9798 kahootztoys.com
Kala Brand Music Co. PO Box 751149 Petaluma, CA 94975 (877) 853-3853 kalabrand.com See ad on page 13
KAPLA USA Tom’s Toys 6650 Rivers Ave North Charleston, SC 29406 (843) 931-8163 kapla-usa.com
Kardwell InternationalGameparts PO Box 33 Mattituck, NY 11952 (800) 980-0403 gameparts.net
Kazakia DesignStick-lets
3510 Scotts Ln Ste 114 Philadelphia, PA 19129 (484) 695-7470 stick-lets.com
Kettler International 1355 London Bridge Rd Virginia Beach, VA 23453 (757) 427-2400 kettlerusa.com
KHS America - Hohner 12020 Volunteer Blvd Mount Juliet, TN 37122 (615) 773-9900 gogreentones.com
KidFocus 16380 Roscoe Blvd Ste 120 Van Nuys, CA 91406 (818) 213-1246 wholesale.kidfocus.com
Kid Galaxy 150 Dow St 425B Tower 2 Manchester, NH 03101 (603) 792-0701 kidgalaxy.com
Kid Made Modern 20 Vesey St New York, NY 10007 (212) 634-9200 kidmademodern.com
KidSource One Corporate Dr Grantsville, MD 21536 (855) 431-3920 kidsourceproducts.com
Kids Preferred 81 Twin Rivers Dr East Windsor, NJ 08520 (732) 274-1144 kidspreferred.com
KidStuff Public Relations 9504 Union Valley Rd Black Earth, WI 53515 (608) 767-1102 kidstuffpr.com
Klee Naturals 4201 Collins Rd Ste #401 Denton, TX 76208 (940) 566-4635 kleenaturals.com
Kling Magnetics 343 Route 295 PO Box 348 Chatham, NY 12037 (518) 392-4000 kling.com
Koplow Games 369 Congress St Boston, MA 02210 (617) 482-4011 koplowgames.com See ad on page 27
Legler USA
112 South Tryon St Tryon Plaza Ste 1130 Charlotte, NC 28284 (717) 882-6862 legler-online.com
Lego Systems
555 Taylor Rd PO Box 1600 Enfield, CT 06083 (860) 763-6958 lego.com
Leisure Learning / MightyMind Kids PO Box 2697 652 Glenbrook Rd Bldg #8 Stamford, CT 06906 (203) 325-2800 mightymind.com
Little Medical School 707 N New Ballas Rd Creve Coeur, MO 63141 (314) 724-0838 littlemedicalschool.com
Little You Toronto, Canada (647) 866-8288 littleyou3d.com
Living Puppets USA 3325 NW 70th Ave Miami, FL 33122 (305) 779-1107 living-puppets-usa.com
MAGNA-TILES
101 E Crossroads Pkwy Ste C Bolingbrook, IL 60440 (708) 246-7209 magnatiles.com See ad on page 30
Malarkey Kids 4129 Harvester Rd Unit L Burlington, ON L7L 5M3 Canada (289) 337-3330 malarkeykids.com
Manhattan Toy 300 First Ave N Ste 200 Minneapolis, MN 55401 (612) 337-9608 manhattantoy.com
LLarry Cainion 159 Armour Dr NE Atlanta, GA 30324 (800) 241-8697 westminsterinc.com
Laser Pegs Ventures 1991 Main St Ste 227 Sarasota, FL 34236 (941) 371-0909 laserpegs.com
Lassig 629 Entler Ave Chico, CA 95928 (530) 809-1699 lassigusa.com
The Lazy Dog & Co. 1 Horizon Rd Ste #1001 Fort Lee, NJ 07024 (201) 771-0039 thelazydog.co
Leading Edge Novelty 33 North Mall Plainview, NY 11803 (516) 484-4177 leadingedgenovelty.com
Learning Express Toys 29 Buena Vista St Devens, MA 01434 (978) 889-1000 learningexpress.com
The Learning Journey International 24435 N 20th Dr Phoenix, AZ 85085 (602) 787-1115 tlji.com
Learning Wrap-ups 1660 W Gordona Ave #4 Layton, UT 84041 (801) 497-0050 learningwrapups.com
Lee Publications 1100 W Broadway Louisville, KY 40203 (502) 587-6804 orderleenow.com
52 December 2024 — edplay.com
Lenmark Toys PO Box 10053 Burbank, CA 91510 (323) 804-0424 lenmarktoys.com
Letts Play 1400 Sunset Ave Williamstown, NJ 08094 (856) 297-2530 wishingpixies.com
License 2 Play Toys PO Box 485 Syosset, NY 11791 (516) 496-3479 license-2-play.com
Like OMG!
120 St Regis Crescent Toronto, ON M3J 1Y8 Canada (800) 631-8635 likeomg.com
Lionel Trains 6301 Performance Dr Concord, NC 28027 (704) 454-4186 lionel.com
Little Adventures 220 N 1300 W Ste 1 Pleasant Grove, UT 84062 (801) 766-8437 littleadventures.com
Little Buddiez dba Bathscots 23415 Spice Bush Ter Ashburn, VA 20148 (703) 855-7339 bathscots.com
Little Colorado 4450 Lipan St Denver, CO 80211 (303) 964-3212 littlecolorado.com
Little Kids 1015 Newman Ave Seekonk, MA 02771 (401) 454-7600 littlekidsinc.com
Little Likes Kids PO Box 60823 Washington, DC 20039 (202) 888-5957 littlelikeskids.com
LOOG Guitars 119 W 72nd St #335 New York, NY 10023 (646) 863-6081 loogguitars.com
Looney Labs 4920 Niagara Rd #405 College Park, MD 20740 (301) 441-1019 looneylabs.com
Lucky Poke Games 385 S Lemon Ave #E238 Walnut, CA 91789 (949) 705-6668 luckypokegames.com
Luke’s Toy Factory 128 E Liberty St Ste #5 Danbury, CT 06810 (212) 598-4500 lukestoyfactory.com
Lulu Junior 700 Park Offices Dr Ste 250 Durham, NC 27709 (919) 447-3292 lulujr.com
Lyla Tov Monsters 2131 38th St Astoria, NY 11105 (718) 626-1730 lylatov.com
Maple Landmark Woodcraft 1297 Exchange St Middlebury, VT 05753 (802) 388-0627 maplelandmark.com
Marble Genius 5885 Magnificent Ln Indianapolis, IN 46234 (317) 937-7368 globalfamilybrands.com
Mark-My-Time/Reading Time Gifts PO Box 687 Higley, AZ 85236 (888) 685-0257 mark-my-time.com
Marky Sparky 1230 Simpson Way Escondido, CA 92029 (800) 781-8110 markysparkytoys.com
Mary Meyer Stuffed Toys PO Box 275 1 Teddy Bear Ln Townshend, VT 05353 (802) 365-7793 marymeyer.com
MMadame Alexander Doll Company 600 Third Ave 2nd Fl New York, NY 10016 (833) 623-2632 madamealexander.com
Madd Capp PO Box 370055 West Hartford, CT 06137 (855) 246-6233 maddcappgames.com
Made by Aliens dba Plushland 10009 Olive St Temple City, CA 91780 (213) 626-2292 plushland.com
Magformers 44125 Ford Rd Canton, MI 48187 (734) 667-1673 magformers.com
MasterPieces 12475 N Rancho Vistoso Blvd Oro Valley, AZ 85755 (520) 741-1315 masterpiecesinc.com
Maxim Enterprise PO Box 1357 Middleboro, MA 02346 (508) 946-9813 maximenterprise.com
MEAVIA Toys 302 American Greeting Card Rd Corbin, KY 40701 (365) 885-9125 meaviatoys.com See ad on page 21
Melissa & Doug PO Box 590 Westport, CT 06881 (203) 762-4500 melissaanddoug.com
MerryMakers 3540 Grand Ave Ste 200 Oakland, CA 94610 (510) 451-2254 merrymakersinc.com
Messy Mattie
7610 SE Raymond St Portland, OR 97206 (503) 929-4647 messymattie.com
Metomics USA
3002 N Apollo Dr Ste 10 Champaign, IL 61822 (217) 402-2040 metomics.com
Micro Kickboard
4710 44th St SE Grand Rapids, MI 49512 (888) 236-5657 wholesale. microkickboard.com
Mighty Fun
7327 SW Barnes Rd Ste 121 Portland, OR 97225 (503) 477-9783 mighty-fun.com
Mimish
68 34th St Unit 6 Ste B530 Brooklyn, NY 11232 (800) 674-3201 mimishdesigns.com
Mindscope Products PO Box 9525 Glendale, CA 91226 (626) 398-2000 mindscopeproducts.com
Miniland Educational 3325 NW 70th Ave Miami, FL 33122 (786) 369-7875 miniland educationalusa.com
Missing Piece Press
37042 S Hollygreen Dr Tucson, AZ 85739 (520) 447-7479 missingpiecepress.com
MMG Brands
3835 E Thousand Oaks Blvd #405 Westlake Village, CA 91362 (818) 230-1209 mmgbrands.com
Mobi Games 158 Glenrose Ave Toronto, ON M4T 1K8 Canada (416) 402-6190 playmobi.com
Modular Robotics 1860 38th St Boulder, CO 80301 (303) 656-9407 modrobotics.com
molecularpiece USA 3002 N Apollo Dr Ste 10 Champaign, IL 61822 (217) 402-2040 molecularpiece.com
Money Savvy Generation 825 S Waukegan Rd Ste A8 PMB 317 Lake Forest, IL 60045 (800) 413-0073 moneysavvy.com
Monkey Business Sports 25 NW 23rd Pl Ste 6-380 Portland, OR 97210 (503) 242-1283 monkeybusinesssports. com
Monkeying Around PO Box 10131 Rochester, NY 14610 (800) 553-4300 monkeyingaround.com
Mouse Loves Pig 265 Parkway St Winchester, VA 22601 (423) 309-2092 mouselovespig.com
Mrs. Grossman’s 3810 Cypress Dr Petaluma, CA 94954 (800) 457-4570 mrsgrossmans.com
MSA - Museum Store Association 2025 M St NW Ste 800 Washington, DC 20036 (202) 367-1106 museumstoreassociation. org
MSE Enterprises 7794 W Ridge Rd Fairview, PA 16415 (302) 352-1843 skilltoysupply.com
MukikiM 6812 W Calumet Rd Milwaukee, WI 53223 (414) 357-3997 mukikim.com
MW Wholesale 2140 West County Rd C Roseville, MN 55113 (800) 296-9485 mwwholesale.biz See ad on page 17
New York Puzzle Company 116 Front St Ste 757 Lewes, DE 19958 (347) 630-9605 wholesale. newyorkpuzzlecompany. com
Next Generation Distributors 172 Trower Rd Unit 30 Woodbridge, ON L4L 8A7 Canada (416) 849-2279 nextgendistributors.com
NimoPlay 55 Cortina Way SW Calgary, AB T3H 0B6 Canada (403) 305-8982 nimoplay.com
Ningbo VIGA Int. Co. Ltd 20F,588 Canghai Rd Ningbo, Zhejiang Province 315000 China vigatoys.com
Norman & Friends 3746 King George Ln St. Charles, IL 60174 (630) 777-6770 itismenorman.com
North Star Games 10605 Concord St Ste 205 Kensington, MD 20895 (240) 558-3850 northstargames.com
NXT Generation 8044 Olde 8 Rd Northfield, OH 44067 (216) 938-9056 nxtgentoys.com
One Funny Mother Gifts PO Box 604 Moorestown, NJ 08057 (609) 828-9857 onefunnymotherstore. com
On Trend Goods 123 S Main St Ste 200 Royal Oak, MI 48067 (248) 912-7173 ontrendgoods.com
Ooly 5607 Palmer Way Carlsbad, CA 92010 (760)-231-7603 ooly.com
Open the Joy 500 Ridgeview Rd Princeton, NJ 08540 (707) 968-7569 openthejoy.com
Orange Tree Toys One Corporate Dr Grantsville, MD 21536 (833) 276-2321 orangetreetoys.com
ORB
225 Herring Cove Rd Halifax, NS B3P 1L3 Canada (902) 440-8200 orbtoys.com
The Original Toy Company 230 Woodmont Rd Units 7-12 Milford, CT 06460 (203) 876-7289 theoriginaltoycompany. com
Paper House PO Box 259 Building 2 Saugerties, NY 12477 (845) 246-7261 paperhouseproductions. com
Papersalt 3663 1st Ave S Seattle, WA 98134 (206) 748-0055 papersalt.com
Part Time Renegade 1260 Spruce St Winnetka, IL 60093 (847) 772-2626 renegade-made.com
The Party Animal 909 Crocker Rd Westlake, OH 44145 (440) 471-1403 lilteammates.com
Passback Sports 111 S Post St Ste 2275 Spokane, WA 99201 (888) 704-1340 passbacksports.com
Pathfinders Design 925 Clapham Dr Victoria, BC V9C 4G5 Canada (250) 478-2677 pathfindersdesign.com
Pebble 1511 19th St NW Canton, OH 44709 (330) 612-5850 kahiniwalla.com
Mollybee Kids
398 Willow Ave Camp Hill, PA 17011 (717) 612-9733 mollybeekids.com
NNAMTA – The International Art Materials Association PO Box 3314 Huntersville, NC 28070 namta.org
National Sporting Goods 376 Hollywood Ave Ste 202 Fairfield, NJ 07004 (973) 779-2323 nsgproducts.com
Needleart World 4748 Lewis Rd Stone Mountain, GA 30083 (770) 335-2155 needleartworld.com
OOaxis 2372 Morse Ave Ste 446 Irvine, CA 92614 (656) 909-3630 oaxis.com
Odyssey Toys 20855NE 23 CT C-5 Miami, FL 33179 (305) 933-4480 odysseytoys.com
OgoSport 63 Flushing Ave Unit 137 Brooklyn, NY 11205 (718) 554-0777 ogosport.com
OjO Toys and Games 1775 York Ave Unit 28B New York, NY 10128 (704) 777-9705 learnwithojo.com
Ok2Win PO Box 1087 Centerville, UT 84014 (801) 770-3377 ok2win.com
Outset Media Corporation 106-4226 Commerce Cir Victoria, BC V8Z 6N6 Canada (250) 592-7374 outsetmedia.com
OWI 17141 Kingsview Ave Carson, CA 90746 (310) 515-1900 owirobot.com
Ozobot 129 W Torrance Blvd Redondo Beach, CA 90277 (310) 318-0070 ozobot.com
Ozwest PO Box 847 Portland, OR 97207 (503) 324-8018 zing.store/collections/ ozwest
The Pencil Grip PO Box 3787 Chatsworth, CA 91313 (310) 315-3545 thepencilgrip.com See ad on page 18
People Toy Company 404 5th Ave 3rd Fl New York, NY 10018 (888) 940-7199 peopletoy.co
Pepperell Braiding Co 22 Lowell St Pepperell, MA 01463 (978) 433-2133 pepperell.com
Petit Collage 2069A Mission St San Francisco, CA 94110 (415) 839-8299 petitcollage.com
PPanda Mony Toy Brands 22939 Hawthorne Blvd Ste 310 Torrance, CA 90277 (818) 646-7879 pandamony.toys
Phd Productions / PocketDisc 3616 Cowboy Ln Charlotte, NC 28216 (919) 732-5723 pocketdisc.com
PicassoTiles 1360 Darius Ct City of Industry, CA 91745 (253) 569-6282 picassotiles.com
BUYERS GUIDE ... Alphabetical List of Specialty Toy Suppliers
Piccoli Horses
120 Country Lake Dr Somerset, KY 42503 (606) 485-8010 piccolihorses.com
Piececool USA
3002 N Apollo Dr Ste 10 Champaign, IL 61822 (217) 402-2040 piececool.world/us
Piggy Paint
406 S Lincoln Lowell, AR 72745 (479) 361-8161 piggypaint.com
The Piggy Story
16516 Arminta St Van Nuys, CA 91406 (818) 908-8838 thepiggystory.com
Pillowie - by Ready Set & Co. PO Box 421576 Los Angeles, CA 90042 (323) 474-5714 pillowie.com
Pillow Pets / CJ Products
2045 Corte del Nogal Carlsbad, CA 92011 (760) 724-7225 pillowpets.com
Pink Poppy USA
1 Corporate Dr Grantsville, MD 51326 (973) 239-6385 pinkpoppy-usa.com
Pix Perfect
22200 Sandalwood Dr Macomb Twp, MI 48044 (586) 201-7726 pixperfect.com
PlanToys
1341 N Market Blvd Ste 200 Sacremento, CA 95834 (650) 968-4783 usa.plantoys.com
PlayAbility Toys
1861 W Grant Rd Ste 105 Tucson, AZ 85745 (520) 547-0921 playabilitytoys.com
Play-A-Maze 23 Cousineau Gatneau, QC J8T 3R7 Canada (613) 715-1556 plmaze.com
Playing Unlimited PO Box 27740 Las Vegas, NV 89126 (408) 644-2067 playingunlimited.com
Playmobil USA 26 Commerce Dr Cranbury, NJ 08512 (650) 814-9213 playmobil.us
Playmonster Group 1400 E Inman Pkwy Beloit, WI 53511 (608) 362-6896 playmonster.com
Playroom Entertainment 6049 Soauson Ave Commerce, CA 90040 (818) 292-8549 playroom entertainment.com
PlaySTEAM USA
3002 N Apollo Dr Ste 10 Champaign, IL 61822 (217) 402-2040 playsteam.com
Play Visions 19180 144th Ave NE Woodinville, WA 98072 (206) 730-7317 playvisions.com
Plus-Plus USA 1801 Rutherford Rd Greenville, SC 29609 (888) 830-4212 retailer.plus-plus.us
Pointy 102-103 Amiens St Dublin 1, Dublin Ireland (844) 476-4689 pointy.com
Pomegranate Communications 19018 NE Portal Way Portland, OR 97230 (503) 328-6500 pomegranate.com
PopSockets 3033 Sterling Circle Boulder, CO 80301 (303) 223-6922 popsockets.com
Popular Playthings 32408 Central Ave Union City, CA 94587 (510) 675-9898 popularplaythings.com
Premier Kites 5200 Lawrence Pl Hyattsville, MD 20781 (301) 277-3888 premierkites.com
Preschool Collection 1820 1st St N St Petersburg, FL 33704 (805) 284-2927 preschoolcollection.com
Printers Row Publishing Group 10350 Barnes Canyon Rd Ste 100 San Diego, CA 92121 (858) 450-3547 printersrow publishinggroup.com
Progressive Trading PO Box 9508 Glendale, CA 91226 (818) 468-1814 magz.com
Project Genius
2701 Gattis School Rd E150 Round Rock, TX 78664 (512) 879-7256 projectgeniusinc.com
Publisher Services (PSI) 2800 Vista Ridge Dr Suwanee, GA 30024 (678) 317-2046 pubservinc.com
The Puppet Company 100 Church St Millersburg, PA 17061 (855) 833-4300 thepuppetcompany.com
The Purple Cow America One Corporate Dr Grantsville, MD 21536 (855) 589-2818 the-purple-cow.com
Purposeboards 12213 211th St Lakewood, CA 90715 (562) 444-8758 purposeboards.com
Rosalina Baby Collections PO Box 1987 Summerville, SC 29484 (843) 871-8438 rosalinababy.com
Round World Products 75 Executive Dr Ste B Carmel, IN 46032 (317) 257-7352 roundworldproducts.com
Roylco 3251 Abbeville Hwy Anderson, SC 29624 (864) 296-0043 roylco.com
Roy Toy Manufacturing 599 Jacksonville Rd East Machias, ME 04630 (207) 255-0954 roytoy.com
Rubbabu 13775 Ramona Ave Chino, CA 91710 (732) 428-5544 rubbabu.com
Scholastic/Klutz
130 Mercer St New York, NY 10012 (212) 389-3289 kids.scholastic.com/kids/ books/klutz
Scholastic Teacher Resources 1338 Crandall Ave Norton Shores, MI 49441 (877) 620-4200 scholastic.com
School-Rite PO Box 12547 Fresno, CA 93778 (559) 224-3978 school-rite.com
School Zone Publishing Co. 1819 Industrial Dr Grand Haven, MI 49417 (616) 846-5030 schoolzone.com
December 2024 — edplay.com
QThe Queen’s Treasures 777 N 5th St Stroudsburg, PA 18302 (570) 424-7333 thequeenstreasures.com
Rubie’s Costume Company One Rubie Plaza Richmond Hill, NY 11418 (516) 326-1500 rubies.com
Schylling 21 High St Ste 400 North Andover, MA 01845 (800) 541-2929 schylling.com
ScienceWiz 5215 Central Ave Ste A Richmond, CA 94804 (510) 222-2638 sciencewiz.com
RR&R Games PO Box 130195 Tampa, FL 33681 (888) 824-9779 rnrgames.com
Ravensburger NA 1 Puzzle Ln Newton, NH 03858 (800) 886-1236 ravensburger.com
Reeves International 14 Industrial Rd Pequannock, NJ 07440 (973) 694-5006 breyerhorses.com
Relevant Play 1801 Broadway Unit 1320 Denver, CO 80202 (303) 410-7172 relevantplay.com
Robotime USA 3002 N Apollo Dr Ste 10 Champaign, IL 61822 (217) 402-2040 robotime.com
Romanoff Products 11 Brookside Ave Chatham, NY 12037 (518) 392-8585 romanoffproducts.com
Roooz Planet 19644 Roscoe Blvd Unit B Northridge, CA 91324 (818) 312-7589 rooozplanet.com
S
Safari Ltd. 5960 Miami Lakes Dr Miami Lakes, FL 33014 (305) 621-1000 partners.safariltd.com
Salus Brands 201 E Southern Ave Ste 206 Tempe, AZ 85282 (416) 561-7964 kangaroomfg.com
Sarah’s Silks 9101 Graton Rd Ste 101 Graton, CA 95444 (760) 313-6476 sarahssilkswholesale.com
Saturnian 1 PO Box 700538 Plymouth, MI 48170 (734) 453-6411 sat1sport.com
Scentco 8640 Argent St Santee, CA 92071 (619) 582-9900 scentcoinc.com
Schleich USA 10000 Twin Lakes Pkwy Ste A Charlotte, NC 28269 (704) 659-8034 schleich-s.com
Schoenhut Piano Co. 6480-B US Highway #1 N Saint Augustine, FL 32095 (904) 810-1945 toypiano.com
Scoot and Ride US 5001 Chase Ave Downers Grove, IL 60515 (331) 903-6800 scootandride.com
Semper Smart Games 4201 Wilson Blvd Ste 110-169 Arlington, VA 22203 (202) 557-0750 sempersmartgames.com
Sentosphere USA PO Box 600 Grantsville, MD 21536 (561) 400-8729 sentosphereusa.com
Sharingland 700 N Saint Marys St Ste 1400 San Antonio, TX 78205 sharingland.com
Sharp Trend 7909 Silverton Ave Ste #210 San Diego, CA 92126 (619) 889-2762 colormoji.com
Silk Road Bazaar 180 Glenridge Ave Montclair, NJ 07042 (973) 337-7944 thesilkroadbazaar.com
Silver Circle Products PO Box 1798 Hallandale, FL 33008 (800) 604-1885 silvercircleproducts.com
Simplay3 9450 Rosemont Dr Streetsboro, OH 44241 (330) 676-5200 simplay3.com
Ski House Games 5 Cratetown Rd Lebanon, NJ 08833 (908) 963-5945 skihousegames.com See ad on page 29
Skullduggery 5433 E La Palma Ave Anaheim, CA 92807 (714) 777-6425 skullduggery.com
Small World Toys 19900 S Vermont Ave Ste E Torrance, CA 90502 (855) 660-8697 smallworldtoys.com
SmartFelt Toys 4149 Laurelgrove Ave Studio City, CA 91604 (818) 822-5269 smartfelttoys.com
SmartNoggin PO Box 244 Noblesville, IN 46061 (574) 612-5292 smartnoggintoys.com
Smart Shelf PO Box 163 St Clair, MI 48079 (949) 873-3644 smartshelfinc.com
Smart Toys and Games 655 Third St San Francisco, CA 94107 (415) 931-5600 smarttoysandgames.com See ad on page 2
Smarty Pants Builder’s Club 363 Ocean Forest Dr Saint Augustine, FL 32080 smartypantsbc.com
Smudge Art 2432 S Dayton Lakeview Rd New Carlisle, OH 45344 smudgeartinc.com
SolidRoots 1119 N Main St Tulsa, OK 74106 (405) 714-4714 solidroots.com
Sophia’s Heritage Collection
30 Three Tun Rd Unit 5 Malvern, PA 19355 (610) 647-2118 shopsophias.com
South Beach Bubbles 2345 SW 34th St Fort Lauderdale, FL 33312 (954) 418-2980 southbeachbubbles.com
Southern Hobby Supply 211 Ellery Ct Nashville, TN 37214 (800) 473-2804 southernhobby.com
Spicebox 12171 Horseshoe Way Richmond, BC V7A 4V4 Canada (604) 272-2620 spiceboxbooks.com
Spielwarenmesse eG Herderstraße 7 90427, Nürnberg Germany spielwarenmesse.de
Spin Copter 834 St Andrews Circle Paso Robles, CA 93446 (805) 440-3026 spin-copter.com
Spin Master 5880 W Jefferson Blvd Los Angeles, CA 90016 (310) 826-4914 spinmaster.com
Spooner Boards 1804 Cleveland Ave A National City, CA 91950 (888) 887-6996 spoonerboards.com
Spotlight on Play (386) 286-3018 spotlightonplay.com See ad on page 5
Sproutel 60 Valley St Apt 29 Providence, RI 02909 (914) 806-6514 sproutel.com
Squishable 101 W 23rd St #159 New York, NY 10011 (800) 490-9784 squishable.com
STAEDTLER-Mars
Limited 850 Matheson Blvd W Unit 4 Mississauga, ON L5V 0B4 Canada (800) 776-5544 staedtler.com
Starlux games 4861 Buchanan St Los Angeles, CA 90042 (208) 514-9989 starluxgames.com
Steiff North America 24 Albion Rd Ste 220 Lincoln, RI 02865 (401) 312-0080 steiffusa.com
Stellar Factory PO Box 2150-80306 Boulder, CO 80306 (781) 801-2650 stellarfactory.com
Steve Jackson Games 3735 Promontory Point Dr Austin, TX 78744 (512) 447-7866 sjgames.com See ad on page 37
Steve Spangler Science / Really Good Stuff 5 Research Dr Shelton, CT 06484 (203) 261-1920 stevespanglerscience. com
Storypod
2980 McFarlane Rd Miami, FL 33144 (844) 958-1717 storypod.com See ad on page 31
Strictly Briks W730 State Rd 35 Fountain City, WI 54629 (608) 687-7572 strictlybriks.com
Suncoat Products
290 Southgate Dr Unit 5 Guelph, ON N1G 4P5 Canada (519) 763-9800 suncoatproducts.com
Sunny Days Entertainment
208 Chancellors Park Ct Simpsonville, SC 29681 (864) 608-2911 sunnydaysent.com
Sunnylife
300 N Crescent Heights Blvd Los Angeles, CA 90048 (323) 591-0219 sunnylife.com
Super Impluse
10 Canal St Ste 330 Canal Works Bristol, PA 19007 (863) 510-5647 superimpulse.com
Sweets Kendamas 2920 Talmage Ave SE #150 Minneapolis, MN 55414 (952) 322-7075 sweetskendamas.com
Teacher Created Resources 12621 Western Ave Garden Grove, CA 92841 (714) 891-1690 teachercreated.com
TEDCO
498 S Washington St Hagerstown, IN 47346 (765) 489-4527 tedcotoys.com
Tegu 5 Tokeneke Rd 2nd Fl Darien, CT 06820 (203) 803-1908 tegu.com
Tender Leaf Toys
9040 Telstar Ave Ste 133 El Monte, CA 91731 (626) 988-0087 tenderleaftoys.com
Tenka
48 Paul Dr #6 San Rafael, CA 94903 (707) 841-0082 tenkalabs.com
Tenzi PO Box 1022 Riverside, CT 06878 (203) 226-6493 tenzi.com
Texas Toy Distribution 1812 N Harvey Mitchell Pkwy Bryan, TX 77807 (800) 600-3500 texastoydistribution.com
Thames & Kosmos 301 Friendship St Providence, RI 02903 (401) 459-6787 thamesandkosmos.com
Theo Klein (U.S.) 100 Church St Millersburg, PA 17061 (717) 692-8755 my-klein-toys.de
THiN AiR Brands 5332 Talavero Pl Parker, CO 80134 (303) 593-2950 thinairbrands.com
Timbuktu Labs
520 Broadway Ste 200 Santa Monica, CA 90401 (424) 354-0006 timbuktu.me
Time Timer 7707 Camargo Rd Cincinnati, OH 45243 (513) 561-4199 timetimer.com
Tink Digital PO Box 1125 White Plains, NY 10602 (808) 657-3359 doodlematic.com
tokidoki 5655 W Adams Blvd Los Angeles, CA 90016 (323) 930-0999 tokidoki.it
Tomy 2021 9th St SE Dyersville, IA 52040 (563) 875-5857 tomy.com
tonies
3000 El Camino Real Bldg 4 Ste 200 Palo Alto, CA 94306 (860) 212-8927 us.tonies.com
See ad on page 11
Topside Games 200 W Franklin St Wheaton, IL 60187 (630) 487-9200 topsidegames.com
Top Trumps USA 65 Bay Spring Ave Barrington, RI 02806 (833) 396-2127 toptrumps.us
Tornado Tube - Burnham Associates 14 Franklin St Salem, MA 01990 (855) 745-1788 tornadotube.net
TOSSIT
Las Vegas, NV 89131 (702) 772-3476 tossit.game See ad on page 49
TTalicor / Aristoplay 901 Lincoln Pkwy Plainwell, MI 49080 (269) 685-2345 talicor.com
Tangle
385 Oyster Pt Blvd Ste 8B S San Francisco, CA 94080 (650) 616-7900 tanglecreations.com
Tatro 2152 Auban Ln Baton Rouge, LA 70816 (646) 326-8465 tatrotoy.com
ThinkFun 1321 Cameron St Alexandria, VA 22314 (800) 468-1864 thinkfun.com
ThoughtFull Toys
303 Potrero St Ste 29-101 Santa Cruz, CA 95060 (831) 421-2363 modarri.com
Three Little Hens 2406 E State Rd 60 #1130 Valrico, FL 33594 (813) 390-5335 threelittlehens.com
Tiki Toss / Mellow Militia 625 E Haley St Ste A Santa Barbara, CA 93108 (800) 409-7098 playtikitoss.com
Totally Turtles USA PO Box 643326 Vero Beach, FL 32964 (407) 342-1118 totallyturtlesusa.com
The Toy Association 1375 Broadway 10th Fl New York, NY 10018 (212) 675-1141 toyassociation.org
Toy Collection Catalog 2751 Enterprise Rd Ste 202 Orange City, FL 32763 (866) 237-0189 toycollectionretailer.com
BUYERS GUIDE ...
ToyFest
PO Box 1003 Fallbrook, CA 92088 (833) 869-3378 toyfestus.com See ad on page 35
ToyHouse
38 E Main St Unit 6 Mystic, CT 06355 (888) 289-1665 toyhousellc.com
ToyLab
4 Midland Ave Glen Ridge, NJ 07028 (410) 493-3567 toylab.us.com
The Toy Network
350 Commerce Dr Fall River, MA 02720 (877) 777-4661 thetoynetwork.com
See ad on page 7
TOYosity (Surfer Dudes) 1271 Laquinta Dr Ste 12 Orlando, FL 32809 (855) 982-8697 surferdudes.com
Toysmith
3101 W Valley HWY E Sumner, WA 98390 (800) 356-0474 toysmith.com
Toysters
1723 Pennsylvania Ave Linden, NJ 07036 (908) 986-9527 toysters.com
Trophy Music Co 9287 Midwest Ave Cleveland, OH 44125 (216) 391-1234 grotro.com
Tucker-Jones House 1 Enterprise Dr East Setauket, NY 11733 (631) 642-9092 tavernpuzzle.com
Turing Tumble 5465 St Albans St N Shoreview, MN 55126 (651) 341-5510 turingtumble.com
TWEE 1241 Carpenter St B-01 Philadelphia, PA 19147 (267) 422-2634 tweemade.com
Two Bros Bows
18339 Old Statesville Rd Ste D Cornelius, NC 28031 (704) 237-4066 twobrosbows.com
Tynies 215 West Bonita Ave San Dimas, CA 91773 (909) 592-4515 tynies.com
UU.S. Toy Co 13201 Arrington Rd Grandview, MO 64030 (800) 448-5882 ustoy.com/specialty See ad on page 33
Ubtech Robotics Corp. 767 S Alameda St Ste 330 Los Angeles, CA 90021 (213) 261-7153 ubtrobot.com
Ukidz 1150 Allanson Rd Mundelein, IL 60060 (847) 224-9776 Ukidztoys.com
Ultra PRO International 6049 Slauson Ave Commerce, CA 90040 (323) 890-2100
ultrapro.com See ad on page 20
Umarex USA 7700 Chad Colley Blvd Fort Smith, AR 72916 (479) 434-7606 umarexusa.com
Underwraps Costumes 9600 Irondale Ave Chatsworth, CA 91311 (818) 349-5300 underwraps.net
University Games 2030 Harrison St San Francisco, CA 94110 (415) 503-1600 universitygames.com
Usaopoly | The Op 5999 Avendia Encinas Ste 150 Carlsbad, CA 92008 (760) 431-5910 theop.games
US Games Systems 179 Ludlow St Stamford, CT 06902 (203) 353-8400 usgamesinc.com
VVici Brands 33 W 60th St Fl 2 New York, NY 10023 (212) 972-2975 vici-enterprises.com
Voorco Designs PO Box 510146 Punta Gorda, FL 33951 (941) 575-1001 voorcodesigns.com
WWaboba 3850 Holcomb Bridge Rd Ste 270 Peachtree Corners, GA 30092 (470) 545-4232 waboba.com
Waff World Gifts 2407 Guenette St Montreal, QC H4R 2E9 Canada (514) 906-0045 ilovewaff.com
Wahu - Kids Outdoor Toys Unit 2 2 Johnston Crescent Horsley Park, NSW 2175 Australia wahu.com.au
Warmies
105 Prairie Lake Rd Unit C East Dundee, IL 60118 (844) 927-6437 warmies.com
Watchitude PO Box 168 New Brunswick, NJ 08943 (732) 745-7764 watchitude.com
Watch Me Grow and More
207 E McHenry St Urbana, IL 61801 (217) 337-4781 watchmegrowprogram. com
Water and Lightning 1204 Village Market Pl Ste 259 Morrisville, NC 27560 (917) 363-6914 waterandlightning.com
Water Sports 12127B Galena Rd Plano, IL 60545 (630) 552-9915 streammachine.com
We R FUN Games 35696 Moraine Dr Cushing, MN 56443 (320) 630-1571 werfun.com
Westco Educational Products PO Box 5521 Coralville, IA 52241 (866) 657-3450 westcoeducation.com
What Do You Meme 495 Broadway 3rd Fl New York, NY 10013 (917) 280-9110 whatdoyoumeme.com
Whole Wide World Toys 140 S Hills Dr Hershey, PA 17033 (717) 756-5705 wholewideworldtoys.com
Wicked Cool Toys 10 Canal St Ste 327 Bristol, PA 19007 (267) 536-9186 wickedcooltoys.com
Wikki Stix Co (Omnicor) 11034 N 23rd Dr Ste 103 Phoenix, AZ 85029 (602) 870-9937 wikkistix.com
Wild Republic 1955 Midway Dr Twinsburg, OH 44087 (330) 425-2550 wildrepublic.com
Winning Moves Games USA 75 Sylvan St Ste C-104 Danvers, MA 01923 (978) 777-7464 winning-moves.com
Wireless Express 57 North Mall Plainview, NY 11803 (917) 763-0880 singalongpro.com
Wise Elk 316 W Broadway St Gainesville, TX 76240 (346) 303-2897 wiseelk.us
The Wooden Wagon 89 Elm St New Salem, MA 01355 (978) 544-6482 thewoodenwagon.com
Wood Expressions Games 444 E Gardena Blvd Bldg A Gardena, CA 90248 (310) 329-9143 woodexpressions.com
Woodland Scenics PO Box 98 Linn Creek, MO 65052 (573) 346-5555 woodlandscenics.com
WoolPets 19566 Augusta Ave NE Suquamish, WA 98392 (360) 930-0942 woolpets.com
WordTeasers 648 19th St Manhattan Beach, CA 90266 (888) 967-3877 wordteasers.com
Wow Toys USA 100 Church St Fleming Way Millersburg, PA 17061 (717) 692-8760 wowtoys.com
Wrebbit Puzzles 8047 Jarry St E Montreal, Quebec H1J 1H6 Canada (855) 787-8842 wrebbit3dpuzzle.com
X
XM Works 2150 W Washington St Ste 205 San Diego, CA 92110 (619) 296-1090 xmworks.com
Y
Yoee Baby 637 S Broadway Ste B #111 Boulder, CO 80305 (800) 887-7902 yoeebaby.com
Yomega Corp. One Corporate Dr Grantsville, MD 21536 (800) 338-8796 yomega.com
Yookidoo One Corporate Dr Grantsville, MD 21536 (800) 355-4987 yookidoo.com
Yottoy Productions 226 E 54th St 9th Fl New York, NY 10022 (212) 594-2202 yottoy.com
Z
Zen Magnets 14211 E 4th Ave Ste 135 Aurora, CO 80011 (303) 351-1936 zenmagnets.com
Zoku 720 Monroe St Ste C308 Hoboken, NJ 07030 (201) 604-1253 zokuhome.com
Zomi Gems / Tiny Treats 1317 N San Fernando Blvd #200 Burbank, CA 91504 (949) 999-5905 zomigems.com
Zoofy International 819 Shotgun Rd Sunrise, FL 33326 (954) 903-1422 zoofies.com
Zorbitz 5948 Lindenhurst Ave Los Angeles, CA 90036 (323) 571-4944 zorbitz.net
Meet Our Advertisers
ABC Kids Expo 5100 North 27th St, Suite A-2 #263 Lincoln, NE 68521 (210) 691-4848 theabcshow.com
Step into a world where product innovation meets opportunity. Welcome to the 21st Anniversary ABC Kids Expo, the global epicenter of juvenile products where manufacturers and retail buyers converge! Visit this international B2B trade show where you will find new retail markets, brands or buyers, with “Toy” becoming the fastest-growing product category year over year. ABC Kids Expo has you covered from big-box stores to boutiques, manufacturers to media.
See ad on page 9.
Adventerra Games Distributed by Geomagworld USA, Inc. PO Box 600 Grantsville, MD, 21536 adventerragames.com
Adventerra Games is an eco-friendly Swiss brand specializing in the creation of educational games about environmental themes. We are people who share a passion for games, a love for nature and a strong desire to protect our planet.
See our product on page 45. See ad on page 6.
Aeromax 28079 W Industrial Ave Lake Barrington, IL 60010 (847) 756-4085 aeromaxtoys.com
From its humble beginnings with the introduction of the “Original” Tangle Free Toy Parachute in 1997, Aeromax Inc. has continued to create internationally recognized, career-oriented products that are so durable, kids often outgrown them before wearing them out. Now, Aeromax is adding dinosaur-themed items to its extensive line. Not only are the toys amazing, so is the entire line of Get Real Gear and My 1st Career Gear dress-up items.
See our product on page 44. See ad on page 39.
Amahi Ukuleles 7605 Production Dr Cincinnati, OH 45237 (888) 262-8471 amahiukuleles.com
Family-run for more than 30 years, Amahi Ukuleles has been producing high-quality string instruments that are accessible for players of all ages and skill levels. We bring a huge selection of colors and unique designs to market, as well as free digital resources for the end user, and outstanding customer service. Our goal is to inspire, educate and create a community of music enthusiasts. We pride ourselves on outstanding customer service by listening, supporting and being proactive for our dealers.
See our product on page 42. See ad on page 6.
AMIGO Games 5126 South Royal Atlanta Dr Tucker, GA 30084 (844) 962-6446 amigo.games
made top-quality games that are easy to learn, but packed with great gameplay, entertainment value and just the right mix of strategy and luck!
Blue Marble 101 A St Ashland, OR 97520 thinkbluemarble.com
At Blue Marble, we take playtime seriously. Our award-winning National Geographic STEM kits and Blockaroo building blocks maximize fun, instilling a lifelong love of learning that supports development and confidence. We believe in nurturing kids’ curiosity and encouraging them to explore with products that are always backed by exceptional service.
See our product on page 42. See ad on page 15.
Craftie Fox, Inc. dba Storypod 2980 McFarlane Rd Miami, FL 33133 (754) 300-8862 storypod.com
Storypod is a learning-first audio system with appropriate SKUs for ages 0 to 6-plus. We offer stage-based learning paired with attractive entertainment brands. We address consumers earlier than other storytellers. Our delightful audio experiences play their content when tapped on the Storypod device.
See our product on page 44. See ad on page 31.
Crazy Aaron’s 700 E Main St Norristown, PA 19401 (866) 578-2845 crazyaarons.com
A world leader and innovative company in creative play, Crazy Aaron’s has been making genuine Thinking Putty® since 1998. Known for creating the best putty on earth, Crazy Aaron’s has also reinvented a childhood classic with Land of Dough®. Land of Dough® is play dough reimagined, handcrafted and with the ability to be rehydrated for extended play. They have also introduced their new Slime Charmers™, adding an amazing sensory product while elevating a compound classic. All Crazy Aaron’s products are made with safe, non-toxic, top-quality materials and ingredients in Norristown, PA. There are so many ways to play with Crazy Aaron’s.
See our product on page 46. See ad on page 40.
Dreams USA 2 Charles St Ste 3B Providence, RI 02904 (401) 331-5729 dreams6usa.com
For more than 25 years, Dreams USA has captured attention with eye-catching zakka (specialty gift) items designed at our headquarters in Tokyo, Japan. From Sonny Angel and Smiski minifigures to cuddly Posture Pals and the original Cable Bite and ZipperBite phenomenon (and more!), Dreams offers practical products that bring joy and fun into everyday lives. With innovative designs, strong dealer margins and effective point-of-sale displays, Dreams USA consistently draws customers back again and again!
See our product on page 43. See ad on page 19.
See our product on page 44. See ad on page 3.
Educational Development Corporation
5402 South 122nd East Ave Tulsa, OK 74146 (800) 475-4522 edcpub.com
EDC Publishing delivers educational excellence through our three product lines – Kane Miller Books, award-winning publishers of children’s books from around the world; SmartLab Toys, a leading designer of educational toys that inspire young minds; and Learning Wrap-Ups, a unique line of children’s educational manipulatives.
See our product on page 42. See ad on page 36.
Since 1980, AMIGO has
Meet Our Advertisers
Fairy Finery
224 Burntside Dr Golden Valley, MN 55422 (763) 377-4511 fairyfinery.com
Welcome to our magical world where we bring the wonder of “Once upon a time” to life. Fairy Finery is studio-made dress up clothing and accessories made in the USA. We have been dedicated to creating beautiful heirloom-quality clothing and gifts that will delight you and your child since 1997! Discover the world of imaginative play in dresses, fairy wings, capes and adventure costumes so comfortable and easy to care for, it meets the criteria of even the most discerning of fairy godparents!
See our product on page 46. See ad on page 23.
Fantasma Toys
189 Berdan Ave #401 Wayne, NJ 07470 (212) 924-8345 ext. 100 fantasmatoys.com
Fantasma Toys products, along with our licensed Disney/Marvel line, is globally trusted to bring the magic and innovation to playtime and learning. Our products include amazing Magic Sets, “JigPetto” Action Puzzles, STEM Science and Concoction Factory Slime. “Our world could use more magic!”
See our product on page 45. See ad on page 25.
Fat Brain Toy Co. 20516 Nicholas Circle Elkhorn, NE 68022 (800) 335-5621 fatbraintoyco.com
Products from Fat Brain Toy Co. are best described in five words: “Classic play with modern style.” Unlike mainstream alternatives, Fat Brain Toy Co. creates innovative toys and games that inspire kids to learn through pure, authentic play. Visit our website to see our complete range, baby and toddler toys, games, active play, pretend play, building and construction, brainteasers, and arts and crafts.
See our product on page 46. See ad on page 64.
Fractiles
2525 Arapahoe Ave, Ste E4-110 Boulder, CO 80302 (303) 541-0930 fractiles.com
FRACTILES-7 is an award-winning magnetic tiling toy made in the USA. The geometry-based STEM toy is great for homeschool, family fun, road trips, the classroom … and anywhere you want your creativity to shine! An alternative to electronic-device screen time, the magical geometric art of FRACTILES-7’s diamond-shaped magnetic tiles fascinate kids and adults alike. FRACTILES-7 comes in three sizes; two include an activity board. For ages 6 to 106! Visit our updated website for design galleries and more detailed info.
See ad on page 29.
Fun In Motion Toys 74 SW 12th Ave, Suite 101, Dania Beach, FL 33004 (888) 588-9908 funinmotiontoys.com
We’ve always had a passion for toys, especially those that can make you move and groove! We’re constantly on the lookout for something fun, new and interactive. That’s why we created our very own award-winning line of toys, and we’re extremely excited to have you on this journey with us!
our product on page 43. See ad on page 63.
The Good Toy Group 23 North Rd Ste A14 Peace Dale, RI 02879 (401) 284-0610 goodtoygroup.com
For 23 years, The Good Toy Group community of stores has promoted the value of good toys and play for children everywhere. Our mission is as relevant now as ever: “To unite and support the best independent toy stores in a member-owned cooperative venture,” and to contribute to a vibrant specialty toy marketplace for all. We are deeply grateful to our 120 members (200 storefronts) and more than 180 vendor community partners for their support. Happy Holidays to all!
See our product on page 45. See ad on page 41.
Kala Ukulele PO Box 751149 Petaluma, CA 94952 (877) 853-3853 kalabrand.com
Kala Ukulele is the leading brand of ukulele, making high-quality instruments for all ages. Small, portable, lightweight, simple, fun and easy to learn, the ukulele is the perfect instrument for ages 3 to 103. With more than 75 entrylevel instruments to choose from, finding the right ukulele has never been easier. Choose Kala and quality. Our free resources guarantee you will be getting more than your money’s worth.
See our product on page 46. See ad on page 13.
Koplow Games 369 Congress St Boston, MA 02210 (800) 899-0711 koplowgames.com
Koplow Games, “The Nice Dice Company,” is a full-line supplier of dice and game accessories. It offers more than 1,200 different standard and polyhedral dice; plus pawns, timers and sorting chips; and dice bags, cups and jewelry. Our educational dice include math operators and math fractions, decimaldice, positive and negative number dice, place value dice, blank dice and dice numbered to 100. Our language dice include alphabet dice and vowel dice, as well as an extensive line of math manipulative in several languages. We will make custom dice to fit your many needs.
See ad on page 27.
MAGNA-TILES 101 East Crossroads Pkwy Ste C Bolingbrook, IL 60440 (708) 246-7209 magnatiles.com
MAGNA-TILES is the original magnetic construction brand, born in the classroom in 1997. Invented by an educator, for educators, from these humble beginnings, MAGNA-TILES has grown to become America’s #1 magnetic building sets brand and an essential tool for every child’s growing mind. Through word of mouth, MAGNATILES sets steadily found their way into neighborhood toy stores, at the urging of families who were seeking ways to bring education, enrichment and Meaningful Play to their home. Today, while MAGNA-TILES sets are now a staple in millions of homes and classrooms across more than 80 countries, our work is never complete … because the MAGNA-TILES brand is fueled by a child’s endless imagination.
See our product on page 43. See ad on page 30.
MEAVIA Toys
302 American Greeting Card Rd Corbin, Ky 40701 wholesale@meaviatoys.com meaviatoys.com
Founded by a dad whose son was diagnosed with autism, MEAVIA is a brand dedicated to creating products for kids with sensory needs. MEAVIA collaborates with speech and occupational therapists to design weighted plush with sensory features and amazing cause and effect toys that meet the sensory and developmental needs of children.
Meet Our Advertisers
MW Wholesale 2140 West County Rd C Roseville, MN 55113 (800) 296-9485 mwwholesale.biz
For years, customers have known us as MindWare. Today, we are that and so much more! MW Wholesale represents the MindWare and Peaceable Kingdom collections that offer fun, creative and safe products that focus on our customers’ wants and needs. Visit our website to see our complete selection of quality toys and games that provide lasting play value.
See our product on page 43. See ad on page 17.
Ski House Games
908-963-5945 skihousegames.com
Ski House Games is a board game company specializing in winter-themed games for skiers and winter enthusiasts. Their games capture the thrill of being on the mountain while hanging out après-ski or back at the cabin. Perfect for players who love the mountains and winter sports.
See ad on page 29.
Smart Toys and Games 480 2nd St Suite 203 San Francisco, CA 94107
Although Smart Toys and Games is primarily known for its single-player logic games, the brand has continued to evolve to include multiplayer and digital games as well as Smart Playthings that introduce crucial cognitive skills at a very early age. To this day, Smart Toys and Games believes that people should be able to explore their potential and capabilities just by playing. By staying true to its nature, Smart Toys and Games has become the industry leader in developing games and toys that keep your mind playfully sharp.
See our product on page 44. See ad on page 2.
Spotlight On PLAY DeLand, FL (386) 286-3018 spotlightonplay.com
Spotlight On PLAY provides catalogs and marketing solutions for specialty toy retailers. In addition to catalogs for the holiday season and spring and summer, the company offers graphic design and printing services, as well as promotional products to increase your store’s top-of-mind awareness.
See our product on page 46. See ad on page 5.
Steve Jackson Games 3735 Promontory Point Dr Austin, TX 78744 (512) 447-7866 sjgames.com
Steve Jackson Games, based in Austin, Texas, has been publishing games, game books and magazines since 1980. Some of the company’s most popular titles include the best-selling Munchkin, the universal roleplaying system GURPS and the autoduel classic Car Wars. Other fan favorites include The Fantasy Trip, Zombie Dice and Illuminati.
See our product on page 45. See ad on page 37.
tonies
3000 El Camino Real Bldg 4 Ste 200 Palo Alto, CA 94306 (833) 309-7354 us.tonies.com
tonies® is the world’s largest interactive audio platform for children with more than 7 million Tonieboxes and 90 million Tonies sold. The intuitive and awardwinning audio system has changed the way young children play and learn independently with its child-safe, wireless and screen-free approach.
See our product on page 45. See ad on page 11.
TOSSIT
Narva MNT, 5 10117 TALLINN, ESTONIA (702) 861-2222 tossit.game
TOSSIT is a toy company specializing in suction cup darts game that has taken the world by storm. They get 30 million views on social media a month and have more than a million players worldwide. Their goal is to get people off their phones by playing this fun game.
See ad on page 49.
The Toy Network 350 Commerce Dr Fall River, MA 02720 (877) 777-4661 thetoynetwork.com
The Toy Network is a family-owned and -operated toy company that features trendy, impulse novelties, classic, traditional toys, plush and candy as well as more than 185 items of the 4M collection of science and STEM kits.
See our product on page 43. See ad on page 7.
ToyFest PO Box 1003 Fallbrook, CA 92088 (833) 869-3378 toyfestus.com
ToyFest is a toy trade show in Las Vegas, providing service and space for specialty toy stores, manufactures and sales reps to conduct business for more than 60 years. It is recognized as the second oldest and second largest show in the United States. The next ToyFest will take place February 19 to 21, 2025 at the World Market Center Las Vegas. Registration is open for all. Don’t miss the opportunity to meet, conduct business and see more than 1,000 different products.
See ad on page 35.
TPG Creations 21200 Superior St Chatsworth, CA 91311 thepencilgrip.com
For more than 30 years, TPG Creations (formerly The Pencil Grip, Inc.) has been a leading force in sparking creativity and supporting childhood development. Known for innovative solutions that make learning fun and accessible, TPG Creations offers a dynamic range of products designed to inspire young minds. From its iconic pencil grips to vibrant, mess-free paint sticks, TPG Creations’ products foster imagination and creativity with every use. Explore its beloved flagship brands: Kwik Stix, Magic Stix, Wonder Stix and the new Zen Strips—each offering a unique way to engage, create and play. With TPG Creations, the possibilities for fun are endless!
See our product on page 44. See ad on page 18.
Meet Our Advertisers
Ultra Pro 6049 Slauson Ave Commerce, CA 90040 (323) 890-2112 ultrapro.com
Ultra PRO Entertainment specializes in easy-to-learn tabletop games that foster community and friendly competition. With familiar gameplay, unique twists and flexible difficulty levels, Ultra Pro games deliver endless fun for all ages, offering quick, engaging experiences perfect for family and friends.
U.S. Toy Company –Specialty Division 13201 Arrington Rd Grandview, MO 64030 (800) 448-5882 comsales@ustoy.com
The U.S. Toy Company has been family owned since 1953. The company’s Specialty Division was launched in 2020 and has quickly grown to become one of the leaders in the industry – by featuring 850 carefully curated products, ultra-competitive everyday best pricing, in-stock inventory and excellent customer service. And U.S. Toy is the proud exclusive distributor for Horizon Group USA to independent specialty retailers – offering trend-driven D.I.Y. and STEM activity kits.
See our product on page 45. See ad on page 20. See our product on page 43. See ad on page 33.
industry news endcap
(continued from page 62)
“Fantasma has forecasted that it’s going to be the biggest boost in science set appeal since the days when Star Wars revolutionized science toys,” Dreyer stated.
Fantasma Toys also offers a selection of slime under the Concoction Factory brand that is stretchy, but not sticky. Popular slime products include Pizza Party Slime, Sweet Treats and BubbleGum Blast Slime, which are also among Fantasma Toys’ newest offerings. The company’s Marvel license allows for incorporating characters such as Spiderman and Venom with the product. “We take capturing the character’s integrity very seriously,” Dreyer stated.
While some slime products are just the substance, others include collectable charms that are hand-tooled and -painted. “With slime, we recognize that kids are looking for a tactile aspect, scent, unboxing and mystery,” Dreyer said.
The company’s newest venture is puzzles. Dreyer noticed how consumers’ interest in puzzles rose during the pandemic. With puzzle sales dipping in the last couple years, he wanted to reinvent the puzzle experience. Products include the patent-pending Jigpetto puzzles that come with a frame and movable pieces to “bring the puzzles to life.”
“To us, it’s a magic show production. Whenever we produce an item, it’s like putting on a magic show,” Dreyer said. “We consider how retailers can capitalize on our education and how to engage the customer.”
Fantasma Toys has several distinctions under its belt. It received the Toys R Us Vendor of the Year award and is the only manufacturer to be endorsed by the International Brotherhood of Magicians. Nevertheless, Dreyer doesn’t want to lose sight of having fun.
“We like to have fun with our retailers, and we want our retailers to have fun with their customers,” he observed. “There’s a lot of things that people could be selling, but nothing can be more fun than educational toys – if they’re done in the right way.”
Enchanting encounters
Dreyer’s interest in magic began when he was 11 years old. After confiding to his grandfather about classmates cheating him at cards, Dreyer’s grandfather took him to a magic store. Looking back, Dreyer likened the experience to walking into a Disney theme park. Shortly afterward, he began performing magic tricks professionally on TV and around the world.
“I was hooked on the world of magic,” Dreyer said. “Magic builds a child’s self-
confidence and it is proven to improve hand-eye coordination and public speaking.”
Practicing magic opened several doors for Dreyer. It got him into holography, and in his 20s Dreyer got a contract with Disney to make holographic watches for Disney’s Fantasia’s 50th anniversary. Today, it has a pending contract with Disney to produce a magic set for Fantasia’s 85th anniversary.
Magic was a gateway to the specialty toy industry. Dreyer sold his watch company to Foster Grant and founded Fantasma Toys in 2001. “There was a void in the marketplace in the early 2000s for people that understood magic and toys,” Dreyer explained. “By understanding the history of toys, I know what was done in the past that worked and look to what we can do today.”
Fantasma Toys distributes through sales groups including Toyology on the West Coast, Enchanted Moments on the East Coast, TOTALToys in the Midwest and Teri Young in Texas, reaching several thousand independent retailers. The company also exhibits at rep shows, NY Toy Fair, Toylanta and ToyFest.
Dreyer explained he has certain SKUs that are unique to each retail demographic; of its roughly 200 SKUs, at least 150 are available for specialty retailers. However, he and his team will treat an independent toy store the same way they would treat a larger retailer.
When it comes to selling Fantasma Toys, Dreyer encourages retailers to let his company help make experiences at specialty toy stores just as special as his first foray into a magic shop. Fantasma Toys can assist by talking with reps and providing free demos and giveaways for events specific to magic, slime, puzzles and STEM.
“By being a children’s entertainer when I was younger, magic allowed me to think how we can entertain the consumer and how the consumer can entertain their friends and family,” Dreyer stated. “That’s one of the key aspects of Fantasma: having a magical creativity. Having a magic mentality has allowed us to be a significant toy company in the specialty market.”
Dedicated to the Specialty Toy Industry
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About
edplay
Founded in 1994. edplay is the original trade magazine for the specialty toy industry. With four printed issues and monthly enewsletters, it reports on new play products, interviews toy experts, and provides bestpractice advice.
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Proud Member of
Let’s Make Some Magic!
Fantasma Toys brings wonder and excitement to learning
MToys. The company’s products – which span from magic sets to science kits and tactile products – are designed to aid children’s cognitive and social development.
Fantasma Toys sets itself apart by its play value, age appropriateness and integrity. One question that is constantly at the back of CWO (Chief Wizard Officer) Roger Dreyer’s mind is how to keep products fresh and different.
“From my magic performance background, how do we provide entertainment, social skills building and critical thinking in a magic set?” Dreyer said. “From a manufacturing point of view, how can we engage the consumer in such a way that it never gets old and they continually grow and share it with others?”
Learning through prestidigitation
Geared for ages 5 and up, some of Fantasma Toys’ offerings are specifically made for different age ranges. “Even if it’s a toy for our youngest magicians, the real magic is that
using it can bring the family together and gets everyone involved,” Dreyer said.
Fantasma Toys began with magic-based toys. One of its most popular products is the Official Magician’s Case; with more than 200 tricks inside, it’s “a magic show wherever you go,” said Dreyer.
The company strives to ensure it provides tricks that are sophisticated, yet easy to perform. “We’re using our magic creativity to engage the consumer, especially the kids – who are really, really smart these days,” he said.
From magic, Dreyer branched into STEM toys, seeking to cover every aspect: science, technology, engineering and math. The team works with scientists from major universities to analyze the toys and kits to make sure scientific definitions are correct. They also regularly consult a child development expert from Columbia and Yale universities to ensure Fantasma Toys’ toys align with kids’ interests and needs.
Currently, the STEM Illusionology Set is a big crowdpleaser. However, Dreyer is looking forward to a pending Disney Sitch Experiment 626 Magic Science kit – Fantasma Toys has licenses with Disney and Marvel, among others.
(continued on page 60)
Roger Dreyer
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