CIT Fall 2014

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FALL 2014

May your Crafts be

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contents

Fall 2014

12

In Every Issue

Successfully Inspired Spotlight on Teresa Collins Designer, educator and entrepreneur Teresa Collins finds inspiration central to keeping business successful.

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4 The Buzz The Next Step for Social Media

PeaceLove & Creativity PeaceLove Studios partners with CRE8TIME to help promote the health benefits of crafting.

6 Industry News CHA 2015 MEGA Show, Webinar Wednesdays, CHA Board Candidates and more.

Inspiration With a Touch of Whimsey Using the power of technology, Whimseybox inspires DIYers to get crafting with supplies, project ideas and more.

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8 Chit Chat

Rachel Shechtman’s STORY

Q & A with Lion Brand Yarn Co.

15 Index of Advertisers 26 Do-It-Yourself Inspirational Wall Art by Marjie Kemper

28 New Products 30 Creativity is Our Business Designer Directory

10 Trend Report Metallic is the New Black

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12 Fall 2014 Volume 3 No. 4

Craft

Industry THE CRAFT & HOBBY ASSOCIATION MAGAZINE

Editorial Maureen Walsh mwalsh@craftandhobby.org Keri Cunningham kcunningham@craftandhobby.org Jason Baum jbaum@craftandhobby.org Catherine Martell cmartell@craftandhobby.org

Advertising Tim Braden tbraden@fwpi.com Darlene (Roberts) Ryan darlene@fwpi.com

Publisher Fahy-Williams Publishing PO Box 1080, 171 Reed St. Geneva, NY 14456 800-344-0559 Fax: 315-789-4263 fwpi.com Craft Industry Today is distributed to CHA members on a complimentary basis. Subscription fee for nonCHA members is $25 a year. Craft Industry Today is published quarterly for members of the Craft & Hobby Association (CHA). CHA is an international not-for-profit trade association consisting of thousands of member companies engaged in the design, manufacture, distribution, and retail sales of craft products worldwide. For more about CHA, the value of membership, or its award-winning Conference & Trade Show, please visit craftandhobby.org.

The Craft & Hobby Association 319 East 54th St. Elmwood Park, NJ 07407 201-835-1200 Fax: 201-797-0657 craftandhobby.org facebook.com/CraftandHobby twitter.com/CraftandHobby youtube.com/user/CraftandHobby pinterest.com/craftandhobby/ linkedin.com/groups/Craft-Hobby-Association-1565337 CRE8TIME.org Additional copies are available upon request pending availability. To order, contact CHA at 201-835-1207. Copyright © 2014 The Craft & Hobby Association. The contents of this publication may not be reproduced, in whole or in part, without the prior written consent of the publisher.

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The Buzz The Next

Step

for Social Media by Lynn Switanowski-Barrett

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By now you’re all aware that social media is helping retailers connect with more customers every day. Well, hold on to your hats, because now connecting is heading to yet another (deeper) level. Customers – and by that, we mean yours – are not only engaging with brands they love on social media, but they are buying directly from those same brands’ social media sites via social commerce. That’s right, “see it, like it, buy it” is now happening all over the Internet. Are you ready?

online immediately. This new method of sales will be a game changer for retailers of all sizes. Let’s start with the numbers. With 48

UL_[ Ä]L `LHYZ ;OH[»Z H SV[ of people, spending a lot of money, making purchases via a platform they already trust (social media) and where they

How can you use social commerce for your business?

“See it, like it, buy it!”

What is social commerce? It’s actually pretty simple. Social commerce takes the social media relationship one step further by engaging the customer to buy something while they are on the site. Retailers are using the connection they have formed with a customer via social media and getting them so engaged with brands and products that they are motivated to purchase

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online store environment because the customer has chosen to seek your brand out on social media and feels comfortable making a purchase there.

percent of the U.S. population being “always-on consumers” – meaning they go online multiple times a day from multiple devices and multiple locations – social commerce already generates sales to the tune of $15 billion (Booz & Co). That number is projected to grow annually by large double digits over each of the

already spend a considerable amount of time.

Why does social commerce work so well? Simply put, this connection with customers, in a way that they are comfortable with, makes the sales process easier. There is no need to “hard-sell” in an

Retailers should use their social media channels to create opportunities for customers to seamlessly browse and buy, turning nearly any interaction into a point of purchase. Here are some ways you can start to adopt social commerce for your business today: • Set up a Facebook store for the key products that you sell – the items that customers always come in for. Make it easy for them to purchase when they are searching your Facebook page. • Start to engage in Twitter Commerce. These are branded tweets, which look just like normal

tweets, but they can have a “Buy” button that allows consumers to make a purchase from within the Twitter app. • Add the “Buy it” button on your social media sites as it becomes available. • If you’re using Pinterest, add the “Gifts feed.” This features product pins with pricing, availability and buy links. • Make a conscious effort to get your customers to write reviews of products/services that you offer and get them posted on your social media sites. (The number of reviews and average rating

on a product correlate closely with conversion to purchase.) • Bonus idea: If you’re currently using Instagram, try a sponsored post campaign with some of your key products. This tool is new but is already JYLH[PUN ZPNUPÄJHU[ ZVJPHS commerce for those who are early adapters. Don’t forget the rules of engagement. No matter what stage of the social commerce process you are in, you must always keep PU TPUK [OH[ [OL ÄYZ[ Z[LW [V engaging a customer is to present your products and services in a compelling manner that enhances the

customer experience in ways that they want. As with all social media, you can’t jump straight into social commerce and making money for your business without establishing a genuine relationship with the customer beforehand. The key to monetization is to build a credible relationship with customers and prove to them the value proposition that your company provides. Now what? If you’re

still skeptical about social commerce and the opportunities it might have for your business, we suggest talking to your customers about their purchasing habits. While you, as a retail store owner (and consumer yourself), might not be comfortable making purchases via ZVJPHS TLKPH `V\ TH` ÄUK that your customers have a completely different reaction to the idea.

Lynn Switanowski-Barrett is the founder of Creative Business Consulting Group, a retail consulting firm based in Boston. CBCG works with retailers to create profit improving sales, social media, marketing and open to buy programs. For more information, please contact CBCG directly at 617-437-9191 or lynn@cbc-group.net.

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Industry News The CHA 2015 Conference & Trade Show (CHA MEGA Show), taking place at the Anaheim Convention Center in Anaheim,CA, is just around [OL JVYULY HUK [OL L_OPIP[ ÅVVY PZ ÄSSPUN \W MHZ[ ;OPZ HJ[PVU WHJRLK HUK L_JP[PUN Ä]L KH` L]LU[ VMMLYZ THU` opportunities designed to help your business excel. Badge registration is now open at craftandhobby.org/chashow, and you’ll be able to register for the Conference Program’s workshops, seminars and events starting September 30. The Show’s keynote speaker, Rachel Shechtman, will deliver an inspiring presentation entitled Rewriting Retail: from Making Sales to Creating an Experience. The entrepreneur and

owner of STORY boutique in New York City created an alternative retail dialog by throwing out the dated, sales-per-square-foot store model, and replacing it with a new model where the primary deliverable is an experience. Whether you’re a designer, manufacturer, brick-and-mortar store owner or an e-retailer you’ll be inspired by the way STORY injects newness and relevance into consumer shopping. It transforms a mere sales transaction into an energetic, engaging and innovative event. To read more about Rachel and STORY, see page 24. Travel Planners Inc. is the ONLY VMÄJPHS OV\ZPUN JVTWHU` WHY[ULYLK with CHA, and the ONLY one that

If your business is located in Southern California and you would like to participate in future chapter events or receive an informational brochure, email socal@craftandhobby.org or visit craftandhobby.org/socal. Don’t forget to “like” the SoCal Chapter Facebook page – a great resource for up-to-date industry and chapter information.

The North American Bead Association /CHA Bead Section (NABA), represents the bead industry segment of CHA. It is the link that connects bead industry designers, manufacturers, distributors, publishers, vendors and brick-and-mortar retail stores. Join us online at facebook.com/CHANABASection. Interested in becoming involved? Email naba@craftandhobby.org.

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can guarantee your reservation. It offers you the lowest rates at the best hotels. All of the hotels within */(»Z VMÄJPHS ISVJR ^PSS OH]L ZO\[[SL service to the convention center. Beware of other “housing” companies soliciting for CHA’s event. We advise all participants to not book through them, and to email tmercardo@craftandhobby.org if you are solicited by someone other than Travel Planners. Remember: if the offer seems too good to be true, it probably is. For up-to-date Show information visit craftandhobby.org/chashow and follow the #CHAShow hashtag on Twitter.

CHA’s inaugural, one-of-a-kind wholesale buying event focused on the paper crafts industry was a great success. Participants at the CHA 2014 Paper Arts Show, held in Atlanta, July 29 through 31, enjoyed the small intimate setting that allowed them unique networking opportunities. The new Open Market trade-only cash-and-carry event offered buyers huge savings and products, and provided all attendees additional face time with exhibitors and an all-around great experience. Daily Show recaps and photos can be found on the CHA Blog at craftandhobby.wordpress. com and the CHA Facebook page, facebook.com/ CraftandHobby.

Announcing the UPS® Savings Program for CHA Members Register for these upcoming webinars at craftandhobby.org/ webinars! They are conveniently scheduled, recorded and archived for you to access anytime, anywhere. October 1: “Build a Huge Customer Database and Create Raving Fans Using the World’s Best (and Simplest) Frequent Buyer Program” Presenter: Bob Negen, WhizBang!

October 8: “Copyrights 101” Presenter: Tammy Browning-Smith, Browning-Smith P.C.

October 21: “Developing Online Content That Sells” Presenter: Joe Rotella, Delphia Consulting

November 5: “Time for a Change! How to Jumpstart Your Sales with Crossover Products & Categories” Presenters: Rich Kizer and Georganne Bender, KIZER & BENDER Speaking!

November 12: “Writing Marketing Copy That Gets Results” 7YLZLU[LY! ;VU` -VYK (Y[ÄYL JVT

Follow Eileen Hull’s Paper Trail

Accompanied by her vintage trailer, Scotty, CHA designer member Eileen Hull travelled this summer from Virginia to New England via Pennsylvania, Ohio and Indiana before heading back home. Along the entire journey she stopped to craft in various retail stores and spread the word about creativity! From now until October 13, #Paprtrail3 will take her down the East Coast from Virginia to Florida where she will stay for a week before heading to Texas, New Mexico, Arizona and California. You can follow her on her blog at eileenhull.com.

CHA is excited to announce that members and their businesses can now save up to 34 percent on the broad portfolio of shipping services UPS provides, including air, international, ground and freight. Plus, the more you ship, the more you can save. You can receive these discounts even if you already have a UPS account. Whether you need your shipments to arrive the next day or are looking for an affordable shipping option, UPS understands the importance of speed, reliability and cost. To enroll and start saving, visit savewithups.com/cha or call 1-800-MEMBERS (1-800-636-2377), M-F, 8 a.m. to 5 p.m. EST.

2015 Board Candidates Announced The CHA Nominating Committee presents the following candidates for the CHA Board of Directors: Michael Popson (Wilton Brands), Valerie Marderosian (iLovetoCreate), Frank Rizzo (McCalls Pattern) and Mark Lee (DreamSolutions Marketing Corp). Nora Abousteit (Kollabora) was nominated for a second term; all of the nominees are running for three-year terms.

Small Business Saturday Saturday, November 29 is dedicated to supporting small businesses across the country. Founded by American Express in 2010, Small Business Saturday is VWLU [V L]LY`VUL MYVT I\ZPULZZ V^ULYZ [V ZOVWWLYZ [V NV]LYUTLU[ VMÄJPHSZ ;V NL[ involved, visit smallbusinesssaturday.com. CIT

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Chit Chat Lion Brand Yarn Co. by Nancy Nally

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Since 1983, Vanna White has been famous for turning letters on “Wheel of Fortune” with beauty, grace and poise. But over the years, she’s also become famous for her love of crochet. Vanna’s passion for the craft is just one of the many things that has turned her into one of America’s most beloved TV personalities. In 1992, Vanna’s habit

of crocheting during breaks on the “Wheel of Fortune” set came to the attention of Lion Brand Yarn Co., and a partnership was born. Vanna ÄYZ[ ILJHTL [OL JVTWHU`»Z spokesperson, bringing glamour to the world of knit and crochet. Eventually, the collaboration created Vanna’s *OVPJL [OL ÄYZ[ JLSLIYPty yarn brand, in 2007. A portion of the revenue from

Vanna’s Choice (and from the numerous later additions to the line) goes to St. Jude Children’s Research Hospital. In early 2013, Lion Brand reached a milestone of $1 million in charitable donations to the hospital. This year, in honor of the contributions that Lion Brand Yarn Co. and Vanna’s Choice have made together to St. Jude Children’s

Research Hospital, Lion Brand was honored with the Craft & Hobby Association’s Special Recognition Award. Each year, this award recognizes an individual or group for an outstanding contribu[PVU [OH[ YLÅLJ[Z WVZP[P]LS` on the crafts industry. We spoke with Lion Brand to learn more about what receiving the award meant to the company, about how the Vanna’s Choice project came about, and about the importance of the mission of St. Jude.

What did it mean to your company when you received the CHA Special Recognition Award? It was wonderful to be recognized for donating a portion of our sales to charity. It’s important to our family and to everyone who works at Lion Brand that we help contribute to a greater cause.

Why did you start the Vanna’s Choice Yarn line? We’ve been working with Vanna, who loves to crochet and emcees our fashion show at CHA, for over 20 years. In 2007, we found a

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yarn that Vanna and we felt was perfect to be her signature line. She was thrilled to be involved, and we decided to donate a portion of the proceeds to charity. Since we launched Vanna’s Choice, it’s been one of our most popular yarns and we’ve expanded to many other Vanna lines of yarn. We’re very thankful to be able to have this partnership with her. Vanna’s signature yarns are beautiful quality yarns that knitters and crocheters love and trust to create projects for themselves and loved ones that will last a lifetime.

Vanna's Choice supports St. Jude Children's Research Hospital. Can you share what its mission is, and how the donations help? Vanna and David Blumenthal, our CEO, went to St. Jude Children’s Research Hospital in Memphis, Tennessee, and saw the children who need help. They saw the care that goes into OLHSPUN ÄUKPUN J\YLZ HUK [OL L_[LUZP]L YLZLHYJO JVUK\J[LK at the hospital. The experience of seeing the devotion of the KVJ[VYZ HUK HSS [OL LTWSV`LLZ H[ :[ 1\KL MVY M\SÄSSPUN [OLPY mission with the children was extremely important in our decision to choose this charity. St. Jude’s mission is to lead the way in treating and

advancing the cures, as well as methods of prevention, for pediatric cancer and diseases through research and treatment. When they opened, just two out of every 10 kids with cancer survived. Today, eight out of 10 will survive. No child treated at the center will have to pay for treatment.

Over $1 million has been donated to St. Jude Children’s Research Hospital since 2007. Where do you go from here? We are still donating to St. Jude Children’s Research Hospital with proceeds from all of the Vanna lines: Vanna’s Choice, Vanna’s Glamour, Vanna’s Tapestry, Vanna’s Palettes and Vanna’s Sequins. We’ve reached over $1.3 million to date and the sky’s the limit.

Your efforts will inspire other businesses within the Association to support charitable causes. How would you recommend they get started? It’s great to think that Vanna and Lion Brand can inspire others to devote a portion of their sales to charity as well. It’s important to start with a charity that has meaning to the people in the organization. It’s also important to research the charity and to understand how donations are used. CIT

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Trend Report It’s metallic mania for fall! Here are some products that will add a little glitter and glamour to your crafts. by Catherine Martell

Folk Art Metallics

Use this shimmering metallic acrylic paint to cover an entire project or to simply add shimmering accents. FolkArt Metallics come in a wide array of beautiful iridescent JVSVYZ PU TL[HSZ WLHYSZ HUK NLTZ[VUL ÄUPZOLZ

Berwick Offray Ribbon Offray Luxe is a high-quality metallic ribbon line that combines sparkly metallic on the front of the ribbon with Berwick Offray’s signature satin on the back.

berwickoffraywholesale.com

plaidonline.com

Metallic Mixatives

Martha Stewart Metallic Wedding

Ranger’s Tim Holtz Metallic Mixatives are luminous, fast-drying, and acid-free. They are specially formulated to create metallic highlights when combined with Adirondack Alcohol Inks. Use them on all nonporous surfaces including light or dark gloss paper, dominoes, glass and other slick surfaces.

@V\»SS ÄUK HU H^LZVTL collection of wedding ideas using metallics at marthastewartweddings.com. Polish, shimmer and sparkle suggestions range from invitations and seating charts to a metallic cake and bridal bouquet. Photography by Laurie Frankel

Rangerink.com

Enchant Yarn

Imported Enchant yarn features a metallic thread with payettes to add sparkle HUK ÅHZO *VTIPUL Enchant with your favorite Premier yarn for your next knitting or crocheting project to create a real showstopper.

Metallic Album Set

Bring classy shine to you cherished memories with a Metallic Album Set, available in a range of ÅHZO` JVSVYZ (SZV H]HPSHISL is washi tape in gold, silver and copper.

Teresa Collins and We R Memory Keepers

premieryarns.com

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CIT

Your product was shipped to the store, now what? Is it on the shelf? Is it in stock? Has your space been lost to a competitor? Is your messaging lost? Lost sales due to out of stock product in the United States is an $89 billion problem.* Baker & Taylor Field Merchandising is an experienced, award winning, and reputable retail merchandising service focused on ensuring your product is where you expect it to be — when you expect it! Let us be your in-store eyes, ears and hands. Visual Merchandising Seasonal and promotional product placement and management

MICHAELS ARTS & CRAFTS 2012 OUTSTANDING SERVICE AWARD RECIPIENT

Inventory Management Physical inventory/cycle counts and vendor managed inventory assistance for greater product visibility

Demo Events/Product Demostration New product customer engagement/ introduction, seasonal support and in-store retail associate training

Real Time Retail Insight Visit validation, in-store visibility with photo capture capability and detailed data collection and analysis Our North American coverage includes all of the U.S. and Canadian provinces Customized service schedules available in Michaels, Joanns, AC Moore, Walmart, Shopko and many more retailers!

*source: IHL Worldwide, 2012 Inventory Distortion Survey

LEARN MORE ABOUT FIELD MERCHANDISING SERVICES: Contact Andy Stavros at 469-475-2720 or email Andy.Stavros@baker-taylor.com Craft Industry

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Successfully Inspired Spotlight on

Teresa Collins

Designer, educator and entrepreneur Teresa Collins finds inspiration central to keeping business successful.

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by Jennafer Martin

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Becoming a successful craft industry designer and educator wasn’t on Teresa Collins’ mind when she began creating her ÄYZ[ ZJYHWIVVR PU >OH[ Teresa wanted then was to come to terms with her mother’s Z\KKLU WHZZPUN I` OVUVYPUN OLY SPML PU H TLTVY` IVVR ([ [OL time, she didn’t consider herself a crafter – an interior designer, a wife and mother, but not a craftLY +LZWP[L ^OH[ ZOL [OV\NO[ when she set out to create that ÄYZ[ ZJYHWIVVR ;LYLZH ZWLU[ [OL UL_[ `LHYZ ILJVTPUN H JVUZPZ[LU[S` Z\JJLZZM\S WV^LYOV\ZL in the craft and hobby indus[Y` PUZWPYPUN V[OLYZ [OYV\NO OLY JYLH[P]LS` JSHZZPJ WYVK\J[ SPULZ Z[`SPZO WYVQLJ[Z HUK OLY HWWYVHJOHISL `L[ LTWV^LYPUN JSHZZLZ HUK ^VYRZOVWZ :OL IV[O ]HS\LZ HUK LWP[VTPaLZ PUZWPYHtion, something which she credP[Z MVY OLY JVU[PU\LK Z\JJLZZ .L[[PUN [V RUV^ [OPZ HTHaPUN LU[YLWYLUL\Y ^PSS OLSW `V\ NL[ PUZWPYLK [V NYV^ `V\Y ZHSLZ HUK see even more successful results MVY `V\Y I\ZPULZZ

A Stylish Start There are many core asWLJ[Z [OH[ THRL \W ^OV ;LYLZH *VSSPUZ PZ HZ H WLYZVU – being a native of North Carolina, her KLLW YLSPNPV\Z JVU]PJ[PVUZ" being a wife, mother and grandmother – but her interior KLZPNU IHJRNYV\UK PZ [OL TVZ[ JVYL HZWLJ[ VM OLY JYLH[P]P[` Pairing that interior design training with a natural talent MVY HYYHUNPUN JVSVYZ WH[[LYUZ and more in a way that beautiÄLZ H ZWHJL ;LYLZH OHZ HS^H`Z ILLU H WYVWVULU[ VM Z[`SL HUK ZLSM L_WYLZZPVU >OPSL ZOL TH` not have considered herself a JYHM[LY ^OLU ZOL THKL [OH[ ÄYZ[ TLTVY` IVVR OLY ZRPSSZ HZ HU interior designer were useful for its creation, and she found [OH[ ZOL ]LY` T\JO LUQV`LK

[OL WYVJLZZ VM JYHM[PUN 0[ KPKU»[ [HRL SVUN ILMVYL ZOL ^HZ Z[Y\JR I` [OL WVZZPIPSP[PLZ [OH[ JYHM[PUN OLSK [V L_WYLZZ WLVWSL»Z Z[`SL HUK [LSS [OLPY Z[VYPLZ >OH[ KYV]L OLY [V JYLH[L then is what still drives her now: the thrill of telling stories HUK THRPUN JYLH[P]P[` WHY[ VM SPML ¸>OLU 0 Z[HY[LK V\[ PU [OPZ OVII` ¹ ZOL ZH`Z ¸0 JHTL [V P[ SPRL THU` WLVWSL KV – through H IPY[O VY KLH[O )\[ ^OH[ RLLWZ TL JYHM[PUN PZ [OL WVZZPIPSP[PLZ MVY L_WYLZZPVU HUK JYLH[PVU ¹

From Crafter to Designer 0[ ^HZ RLLWPUN OLY TPUK VWLU [V WVZZPIPSP[PLZ [OH[ HSlowed Teresa to start using her [HSLU[Z [V KLZPNU JYHM[ WYVK\J[Z (S[OV\NO ZOL»K ILLU H JYHM[LY MVY H ^OPSL ^OLU H ZJYHWIVVR THU\MHJ[\YLY HWWYVHJOLK OLY [V KLZPNU OLY V^U SPUL VM WYVK\J[Z ZOL KV\I[LK OLY X\HSPÄJH[PVUZ /LY IHJRNYV\UK ^HZ PU PU[LYPVY KLZPNU HUK UV[ NYHWOPJ design, so she wondered how [OH[ JV\SK ^VYR (S[OV\NO ZOL»K HS^H`Z OHK HU LU[YLWYLUL\YPHS ZWPYP[ WYL]PV\ZS` THRPUN HUK selling handmade items in local boutiques, she had yet to truly YLHSPaL OLY [HSLU[Z PU JYLH[PUN JYHM[ WYVK\J[Z )\[ ;LYLZH RLW[ OLY TPUK VWLU HUK \ZPUN her sense of style as well as her understanding as a crafter, ZOL JYLH[LK SV]LS` WYVK\J[Z [OH[ WLVWSL JV\SK \ZL MVY [OLPY JYLH[P]L W\YZ\P[Z /LY Z[`SPZO yet classic designs were a big hit, and since then, she’s been a sought after designer in the JYHM[ PUK\Z[Y` :OL JYLH[LZ OLY V^U WYVK\J[Z HZ ^LSS HZ WHY[ULYZ ^P[O ZL]LYHS JVTWHUPLZ (including Canon, Craftwell, -PZRHYZ 7P_TH >L 9 4LTVY` 2LLWLYZ HUK ?`YVU [V JYLH[L UV[ VUS` ZJYHWIVVRPUN WYVK\J[Z I\[ [OVZL MVY JHYK THRPUN WHWLY JYHM[PUN OVTL KtJVY JYLH[PVU HUK TP_LK TLKPH KLZPNUZ

Get Inspired... ...to make your products, packaging and displays fresh and inspiring, says Teresa. Absorb your surroundings Inspiration is all around, so pay attention to your surroundings to find inspiration in everyday things. Utensils, book covers, vases – everything can be inspiring!

Look at architecture Whether it’s the columns of a building or the design of a woven indoor rug, the way homes and buildings are put together can be a source of great inspiration.

Check out colors Take in the colors around you in fashion and home décor. Whether they are vibrant, pastel, muted, metallic or a combination thereof, they can give you ideas for your business.

Notice patterns and motifs Sometimes seemingly ordinary patterns like polka dots or plaids can become an amazing source of inspiration. Challenge yourself to think about how to use them for your products in new and unique ways.

Travel Whether you go camping, travel overseas or just get out of a trade show for an hour to take in the city sights, getting out of your routine and in new surroundings can help you see what’s unique about different places and inspire you.

Go shopping Go to local marketplaces, malls and shops, especially those off the beaten path. Notice not only products, but signage, displays, packaging and more for creative inspiration.

Pay attention to popular culture Notice what’s popular in television, movies, music and fashion and look for inspiring aspects that are already resonating with your customers.

Online Inspiration Connect with Teresa online for more inspiration. • Website: TeresaCollinsDesigns.com • Blog: TeresaCollinsDesignsBlog.com • Facebook: /tcdesigns • Twitter: @TERESACOLLINS1 • Pinterest: /teresacollins88

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Teresa’s Top Tips for Success Be authentic. *\Z[VTLYZ JHU [LSS PM `V\»YL L_JP[LK HIV\[ `V\Y products – HUK [OL` JHU [LSS PM `V\»YL Q\Z[ S\RL^HYT VY NVPUN [OYV\NO [OL TV[PVUZ @V\Y L_JP[LTLU[ MVY `V\Y WYVK\J[Z PZ JVU[HNPV\Z ;OYV\NO OLY ^LIZP[L HUK ISVN PU OLY JYLH[P]L \ZL VM WYVK\J[Z MVY WYVQLJ[Z HUK PU OLY [LHJOPUN V[OLYZ OV^ [V \ZL [OLT ;LYLZH»Z L_JP[LTLU[ MVY OLY WYVK\J[Z ZOPULZ [OYV\NO ZV V[OLYZ JHU MLLS P[ 0M [OL WLVWSL PU `V\Y VYNHUPaH[PVU ILSPL]L PU `V\Y WYVK\J[Z [OLU [OLPY L_JP[LTLU[ JVTLZ though so customers “catch” it.

Educate yourself. >OL[OLY P[»Z VU [OL SH[LZ[ JYHM[PUN [LJOUPX\LZ VY WYVK\J[Z VY P[»Z HIV\[ WYVTV[PVU VY [LHJOPUN THRPUN [PTL MVY JVU[PU\V\Z LK\JH[PVU PZ PTWVY[HU[ [V RLLW `V\Y I\ZPULZZ NYV^PUN ¸@V\ TH` OH]L H THYRL[PUN KLNYLL I\[ [OL ^H` WLVWSL WYVTV[L HUK THYRL[ WYVK\J[Z JOHUNLZ ZV [HRPUN H JSHZZ [V SLHYU HIV\[ UL^ ^H`Z PZ PTWVY[HU[ ¹ *VSSPUZ ZH`Z ¸0»T HS^H`Z YLHKPUN HY[PJSLZ [HRPUN VUSPUL JSHZZLZ HUK SLHYUPUN UL^ ^H`Z [V KV [OPUNZ ¹

Embrace change. ¸@V\ JHUUV[ IL HMYHPK VM MHPS\YL ¹ ;LYLZH ZH`Z ¸;Y`PUN UL^ [OPUNZ PZ [OL VUS` ^H` [V NYV^ ¹ >OL[OLY `V\ ÄUHSS` Z[HY[ [OH[ 7PU[LYLZ[ WHNL [HRL H JVYULY VM `V\Y Z[VYL [V L_WHUK `V\Y WYVK\J[ VMMLYPUNZ VY [Y` UL^ ^H`Z [V JVUULJ[ ^P[O `V\Y H\KPLUJL `V\»]L NV[ [V HKQ\Z[ [V Z[H` HÅVH[ PU HU L]LY JOHUNPUN THYRL[ @V\ KVU»[ OH]L [V JOHUNL `V\Y LU[PYL I\ZPULZZ TVKLS I\[ TVKPM`PUN VUL SP[[SL [OPUN JHU THRL H IPN KPMMLYLUJL PU WYVÄ[Z

Connect with your audience. 2UV^PUN ^OH[ `V\Y J\Z[VTLYZ ^HU[ PZ [OL THPU RL` [V RLLWPUN `V\Y I\ZPULZZ Z[YVUN 4HRL Z\YL [V PU[LYHJ[ ^P[O `V\Y J\Z[VTLYZ VM[LU VU VUSPUL KPZJ\ZZPVUZ PU [LZ[ NYV\WZ VM JYHM[LYZ [Y`PUN `V\Y UL^ WYVK\J[Z V\[ PU Z\Y]L`Z HUK TVYL ZV `V\ JHU NP]L [OLT ^OH[ [OL` ^HU[ Think like a consumer. 6UJL `V\»]L JVUULJ[LK ^P[O `V\Y H\KPLUJL [OPUR SPRL [OLT ^OLU WSHUUPUN `V\Y WYVTV[PVUZ HUK WYVK \J[Z ¸4VZ[ JYHM[LYZ HYL PUZWPYLK [V JYHM[ MVY [OLPY MHTPSPLZ HUK [V IL YLTLTILYLK ¹ ;LYLZH UV[LZ :VTL HYL TV[P]H[LK [V W\YJOHZL ILJH\ZL WYVK\J[Z HYL [YLUK` I\[ TVZ[ ^HU[ JSHZZPJ KLZPNUZ ZV [OL` JHU \ZL [OLT HNHPU HUK HNHPU ,]LY`VUL ^HU[Z WYVK\J[Z [OH[ SVVR NYLH[ I\[

“I design products [OPURPUN SPRL HU LUK JVUZ\TLY ILJH\ZL 0»T H JYHM[LY ¹ ;LYLZH ZH`Z ¸0»T HS^H`Z [OPURPUN º>OH[ JHU 0 THRL ^P[O [OPZ&» º>OH[ ^V\SK THRL JYHM[PUN MHZ[LY VY LHZPLY&» º/V^ JHU ^L KV P[ KPMMLYLU[S`&»¹ ;OPZ HWWYVHJO HSSV^Z her to design products that are not just inspiring but \ZLHISL ^OPSL Z[PSS YL ÅLJ[PUN ;LYLZH»Z ZPNUH[\YL Z[`SL 0M `V\»]L L]LY \ZLK OLY WYVK\J[Z JOLJRLK V\[ OLY ^LIZP[L VY Z[VWWLK I` the Teresa Collins Designs IVV[O H[ H *YHM[ /VII`

14 Fall 2014 • Craft Industry today

(ZZVJPH[PVU *VUMLYLUJL ;YHKL :OV^ `V\ RUV^ OLY Z[`SL 0[»Z IVSK ILH\[PM\S HUK ISPUN` HSS [OL ^OPSL ILPUN JSHZZ` HUK JSHZZPJ ¸0 ^HU[ T` WYVK\J[Z [V OLSW WLVWSL [LSS [OLPY Z[VYPLZ PU ^OH[L]LY ^H` YLÅLJ[Z [OLPY SPMLZ[`SL ¹ *VSSPUZ UV[LZ ¸(UK 0 HS^H`Z ^HU[ [OLT [V IL WYVK\J[Z 0»T WHZZPVUH[L HIV\[ 0 OH]L H Y\SL VM [O\TI! PM 0 KVU»[ SV]L P[ [OLU 0»T UV[ NVPUN [V KV P[ 0M `V\»YL YLHS HUK H\[OLU[PJ WLVWSL WPJR \W VU [OH[ 0 ^HU[ [V IL Q\Z[ HZ L_JP[LK HIV\[ [OL JYLH[P]L WVZZPIPSP[PLZ VM T` UL^ products as consumers are.”

HYL ZPTWSL [V \ZL 2LLW [OLPY TV[P]H[PVU HUK ULLKZ PU TPUK ZV `V\ THRL WYVK\J[Z [OH[ [OL` ^PSS \ZL HUK I\`

Make trends your own. Get a feel for colors, patterns, motifs, etc. PU OVTL KtJVY HYJOP[LJ[\YL MHZOPVU HUK TVYL .LVNYHWOPJHS WSHJLZ [V ^H[JO MVY LTLYNPUN [YLUKZ HYL ,\YVWL 5L^ @VYR *P[` HUK ([SHU[H ¸;OL <: PZ \Z\HSS` HIV\[ [^V `LHYZ ILOPUK [OL ,\YVWLHU THYRL[ ZV ^H[JOPUN [OLPY [YLUKZ PZ H NYLH[ ^H` [V ZLL ^OH[»Z JVTPUN ¹ ;LYLZH ZH`Z )\[ [OLU ZOL JH\[PVUZ KVU»[ Q\Z[ MVSSV^ [OL [YLUKZ ¶ THRL Z\YL `V\ THRL [OLT `V\Y V^U ¸0 Q\Z[ RUL^ NVSK ^HZ JVTPUN IHJR PU Z[`SL I\[ 0 ^HU[LK [V WHPY P[ ^P[O ZVTL[OPUN JSHZZPJ ¹ ;LYLZH UV[LZ ¸:V 0 WHPYLK NVSK ^P[O ^OP[L MVY T` :[\KPV .VSK SPUL ¹ (UK P[ PZ H OP[ ^P[O JVUZ\TLYZ

Keep it simple. *VSSPUZ UV[LZ H [LUKLUJ` [OH[ JHU O\Y[ [OL PUK\Z[Y`! NVPUN V]LYIVHYK ^P[O WYPJPUN HUK [OL ]VS\TL VM UL^ WYVK\J[Z :OL YLJVTTLUKZ RLLWPUN WYVK\J[Z HMMVYKHISL [V JVUZ\TLYZ HUK RLLWPUN YL[HPSLYZ PU TPUK ^OLU JYLH[PUN WYVK\J[Z ¸0[ JHU O\Y[ [OL PUK\Z[Y` ^OLU ^L V]LY^OLST YL[HPSLYZ ^P[O H SV[ VM WYVK\J[Z PU H YLSLHZL ;OL` KVU»[ HS^H`Z OH]L YVVT MVY L]LY`[OPUN ZV [OL` ULLK [V WPJR HUK JOVVZL ;OH[»Z ^O` 0 Z[PSS VUS` YLSLHZL WHWLYZ PU H UL^ SPUL ¹ ;LYLZH ZH`Z 2LLWPUN [OPUNZ ZPTWSL OLSWZ J\Z[VTLYZ NL[ ILOPUK WYVK\J[Z HUK RLLWZ [OL PUK\Z[Y` MYVT NL[[PUN [VV V]LY^OLSTLK ^P[O UL^ WYVK\J[Z Be a leader, not a follower. 4HRL KLJPZPVUZ [OH[ OLSW `V\ IL H SLHKLY PU [OL PUK\Z[Y` YH[OLY [OHU H MVSSV^LY ;OPZ ^PSS LUZ\YL `V\Y I\ZP ULZZ Z[H`Z V\[ MYVU[ HUK RLLWZ NYV^PUN @V\ KVU»[ HS^H`Z OH]L [V JVTL V\[ ^P[O [OL UL^LZ[ [OPUN [V IL H SLHKLY :VTL[PTLZ P[»Z HIV\[ IYLH[OPUN UL^ SPML PU[V VSKLY [YLUKZ ¸:[PJRLYZ ^LU[ H^H` MVY H ^OPSL HUK [OL` JHTL IHJR Z[YVUNLY :V KPK L`LSL[Z HUK Y\I VUZ ¹ ;LYLZH UV[LZ ¸0[»Z M\U [V ZLL ºVSK» [OPUNZ ILJVTL UL^ HNHPU ¹ ZOL UV[LZ 3LHKLYZ HYL [OL VULZ [OH[ THRL [OH[ OHWWLU ;YLUKZ JOHUNL JVUZ\TLY ZWLUKPUN OHIP[Z JOHUNL HUK [OL PUK\Z[Y` P[ZLSM JOHUNLZ HZ [OL `LHYZ WHZZ )\[ ;LYLZH *VSSPUZ OHZ JVUZPZ[LU[S` WYV]LU that she can create inspiring products and educate consumers in inspiring ^H`Z -VSSV^PUN OLY SLHK [V ]HS\L HUK THRL [PTL MVY PUZWPYH[PVU JHU THRL H SHYNL KPMMLYLUJL PU `V\Y IV[[VT SPUL

That passion fuels not just her product design but her approach to classes, blogging and more. Her motto – “create a beautiful life” – YLÅLJ[Z OLY ILSPLM [OH[ JYLH[P]P[` ZOV\SK IV[O IL H ]LOPJSL [V ZOHYL `V\Y Z[VYPLZ HUK THRL life beautiful and inspirational. Whether her customers are JYLH[PUN H ZJYHWIVVR H JHYK H NPM[ VY OVTL KtJVY WYVQLJ[

Craft

Industry Tell our advertisers you saw their ad here.

American Orthopedic ................. 27 Baker & Taylor Field Merchandising............................... 11 Beth Watson Design Studio ...... 30 Carol Foldvary-Anderson ........... 30 Chameleon Art Products ..............5 Chase Products Co. ...................... 23 Dare2BArtzy ................................... 19 Eileen Hull Creative Design Studio ................................ 30 ;LYLZH ^HU[Z P[ [V YLÅLJ[ [OL PUKP]PK\HS»Z JYLH[P]P[` HUK SPML ¸0 KLZPNU ZPTWS` LUV\NO [OH[ WLVWSL JHU ZLL [OL ]LYZH[PSP[` VM H WYVK\J[ 6UL VM [OL [OPUNZ [OH[ 0 THRL Z\YL 0 UL]LY KV PZ SPTP[ T`ZLSM ¹ ZOL UV[LZ ¸4H`IL T` Z[VY` PZ ILZ[ [VSK PU H OVTL KtJVY WPLJL HUK TH`IL PU H ZJYHWIVVR WYVQLJ[ 0 W\ZO [V KLZPNU ^OH[ OHZU»[ ILLU KVUL ILMVYL HUK MVSSV^ T` JYLH[P]P[` ^OLYL P[ SLHKZ ¹

Riding Waves of Change ;OYV\NOV\[ [OL `LHYZ [OH[ ;LYLZH OHZ ILLU KLZPNUPUN HUK ZLSSPUN PUZWPYH[PVUHS WYVK\J[Z [OL JYHM[PUN PUK\Z[Y` OHZ \UKLYNVUL THU` JOHUNLZ @L[ VUL [OPUN OHZ YLTHPULK JVUZ[HU[! ZOL OHZ KVUL TVYL ZHSLZ LHJO `LHY [OHU [OL WYL]PV\Z VUL :OL H[[YPI\[LZ [OPZ LU]PHISL Z\JJLZZ [V ZL]LYHS MHJ[VYZ [OL IPNNLZ[ VUL ILPUN PUZWPYH[PVU .L[[PUN HUK Z[H`PUN PUZWPYLK PZ [OL RL` [V Z\JJLZZ MVY *VSSPUZ ¸*\Z[VTLYZ NL[ PUZWPYLK ^OLU `V\»YL PUZWPYLK ¹ ZOL UV[LZ (UK [OL TVYL PUZWPYLK `V\ HYL [OL IL[[LY `V\Y ZHSLZ JHU IL ;LYLZH ÄUKZ PUZWPYH[PVU PU THU` KPMMLYLU[ WSHJLZ ¸0»T HS^H`Z HIZVYIPUN T` Z\YYV\UKPUNZ [V ÄUK ZVTL[OPUN PU[LYLZ[PUN 0 SVVR PU THYRL[WSHJLZ HUK ZOVWZ VMM [OL ILH[LU

[YHJR 0 SVVR H[ OVTLZ [V NL[ H MLLS MVY WH[[LYUZ [PSLZ L[J ;OLYL»Z HS^H`Z ZVTL[OPUN PUZWPYPUN TL 0[ JHU IL HZ ZPTWSL HZ H SPNO[ Z^P[JO VY SHTW ;OLU 0 [HRL P[ HUK THRL P[ T` V^U ¹ ;LHJOPUN ^VYRZOVWZ [V JVUULJ[ ^P[O J\Z[VTLYZ HSZV PUZWPYLZ OLY HZ P[ HSSV^Z OLY [V ZLL [OLPY JYLH[P]P[` ÄYZ[ OHUK *YHM[LYZ \ZL OLY WYVK\J[Z PU ^H`Z ZOL UL]LY ^V\SK OH]L [OV\NO[ VM HUK [OH[ PUZWPYLZ OLY [V [OPUR IL`VUK ^OH[ ZOL»Z KVUL PU [OL WHZ[ MVY UL^ HUK PU]LU[P]L ^H`Z [V KLZPNU PU [OL M\[\YL *YHM[LYZ SV]L ;LYLZH»Z ^VYRZOVWZ HUK L]LU[Z ^OPJO JVUZPZ[LU[S` ZLSS V\[ X\PJRS` ILJH\ZL VM OLY PUZWPYPUN [LHJOPUN Z[`SL HUK WYVK\J[Z *VSSPUZ \UKLYZ[HUKZ [OH[ P[»Z VM[LU [PTL JVUZ\TPUN LUV\NO [V Y\U H I\ZPULZZ I\[ THRPUN [PTL MVY PUZWPYH[PVU PZ VUL VM [OL TVZ[ PTWVY[HU[ [OPUNZ `V\ JHU KV [V Z[H` LUNHNLK HUK PUZWPYLK >OLU PUZWPYH[PVU PZ `V\Y THPU [VVS MVY Z\JJLZZ HTHaPUN [OPUNZ OHWWLU [V L_WHUK `V\Y I\ZPULZZ @V\ THRL PUZWPYPUN WYVK\J[Z [OH[ WLVWSL ^HU[ JYLH[L PUZWPYPUN KPZWSH`Z [OH[ KYH^ J\Z[VTLYZ PU VY ZOV^JHZL PUZWPYPUN WYVTV[PVUHS JHTWHPNUZ [OH[ WPX\L WLVWSL»Z PU[LYLZ[Z (SS [OPZ SLHKZ [V IL[[LY ZHSLZ CIT

Ellison/Sizzix .................. Back Cover Erin Rose Design ........................... 30 Faber-Castell......................................2 Gail Green Licensing & Design........................................... 30 LBO Studio ...................................... 30 Lee Products................................... 27 Lineco/University Products....... 19 Ranger Industries ......................... 29 Rose & Meyer ................................. 30 Sakura of America ...........................9 Sha&Co ............................................. 30 Staedtler North America ............ 31 Tricots-Edley Associates ............. 30 WireKnitZ ......................................... 30 Craft Industry

today • Fall 2014

15

PeaceLove

& Creativity

PeaceLove Studios partners with CRE8TIME to help promote the health benefits of crafting. 16 Fall 2014 • Craft Industry today

by Jennafer Martin unifying symbol that has no stigma and As craft and hobby industry members, promotes understanding. you devote your career to helping others While PeaceLove Studios has embrace creativity because you know many partners in its efforts, its main the power creativity has to enhance funding comes from the sale of merlives, build connections between people chandise at PeaceLoveStudios.com. and more. To help your efforts, the Craft & Purchasing tees, jewelry, prints, journals, Hobby Association launched the CRE8TIME stationery and more allows PeaceLove Studios movement in 2013, encouraging people to to continue spreading creativity, peace and unincrease the time they spend on creative purderstanding. Stop by PeaceLoveStudios.com to join suits. One partner of CRE8TIME started encouraging this amazing movement. others to create in 2009, and its efforts have brought peace of mind to many suffering from mental illness. Part art Creative Power experience provider, part creative workAs a CRE8TIME partner, Peaceshop, part creative community and part 3V]L :[\KPVZ OHZ KLÄUP[LS` LUOHUJLK movement, PeaceLove Studios shows THU` SP]LZ I\[ [OL ILULÄ[Z VM JYLH[P]P[` Website the power of making time for creativity don’t stop there. Making regular time PeaceLoveStudios.com – HUK [OL ILULÄ[Z [OH[ IYPUNZ for creative pursuits enhances lives in

A

Connect to PeaceLove Studios

A Quest for Peace It was almost an accident. Jeffrey Sparr, a self-proclaimed “regular guy” who also suffers from a mental illness called obsessive-compulsive disorder (OCD), picked up a paintbrush one day. He quickly discovered that creating art gave him a sense of control and peace of mind that his illness often disrupted. Jeff realized that if it worked for him, maybe it would work for others affected by mental illness, and the beginnings of PeaceLove Studios were hatched (read 1LMM»Z ÄYZ[OHUK HJJV\U[ VU WHNL

Facebook /PeaceLoveStudios Twitter @PeaceLoveRI Pinterest /PeaceLoveRI Instagram /PeaceLove

Connect to CRE8TIME

THU` ^H`Z VMMLYPUN U\TLYV\Z ILULÄ[Z Encouraging your friends, family members, customers, coworkers and yourself to participate in CRE8TIME will help you to do the following: Enjoy self expression. The freedom that you enjoy expressing yourself in creative pursuits allows you to put a piece of yourself out there onto the canvas, into the music, etc. It puts you more in touch with your feelings and you can discover new ways to convey your feelings and points of view in the process.

Become a better problem solver. Creative pursuits give you the

opportunity to envision something and bring it to life, working through Spreading Peace any obstacles to that vision you may Through Art Website: CRE8TIME.org encounter. Working in this manner What began as one man’s expeJHU NP]L `V\ JVUÄKLUJL [V ^VYR rience with creativity has been spread Facebook: /CRE8TIME through obstacles in life. Additionto thousands of people through Peaceally, creative pursuits often shut out Love Studios, an organization that has Twitter: @CRE8TIME the noise of life, and the focus they provided more than 15,000 art programs require can be almost meditative, alto schools, senior care centers, hospitals Instagram: /CRE8TIME lowing you to work through problems and more since 2009. What started out in the back of your mind when your as an experience of peace through crehands are engaged. Some people have ativity has expanded to helping create a had brilliant ideas in the middle of positive symbol of hope and acceptance sewing, assembling models, crocheting, etc. because their for mental health overall. “Mental illness is both invisible and brains are able to process more freely. misunderstood,” Jeff says, “One in four people in the United Embrace mistakes. Creativity allows us to take risks as States has a diagnosable mental illness, and two thirds of us we attempt to make our creative visions come to life. We try won’t get the help we need or deserve due to stigma.” Peacenew things, free from judgment and constraint, and that often Love Studios sets out to create more understanding and kindleads to errors, mistakes and dead ends. But we continue on, ness for these illnesses as well as bring peace and meaningful HUK ^L VM[LU ÄUK [OL ILZ[ WHY[Z VM V\Y JYLH[P]P[` PU [OL WLYcreative experiences to those affected by them. ceived “mistakes” we make, leading to wonderful discoveries. The symbol for PeaceLove Studios – a combined peace Embracing mistakes in our creative pursuits allows us to go sign and heart – is something founder Jeff created as a Craft Industry

today • Fall 2014

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easier on ourselves – and WVZZPIS` ÄUK ^VUKLYM\S new discoveries – when we make mistakes in other areas of our lives.

Reduce stress. There’s an element of play l in creative pursuits, and, let’s face it: they’re fun. Having fun engaged in enjoyable activities reduces stress and allows us to relax more. So creativity helps us breathe easier. Connects you with those you love. Our lives are very busy, and sharing creative pursuits with family members and friends allows us to slow down and spend time together in enjoyable activities where we can have quality interactions. Additionally, giving handmade gifts you’ve created to family and friends connects you to them in meaningful ways, as those gifts become keepsakes that store-bought items can never be. Expand your social circle. Engaging in crafts and hobbies allows you to make new friends with similar interests.

Whether you engage in creative pursuits with other people or you share your creations online with others, you can expand your social circle with people who are just as passionate as you are.

Get inspired for more! There’s something contagious about crafts and hobbies - doing them just makes you want to do more. In the middle of a project, you get inspired for additional ones. Seeing other people’s projects inspires you to want to do more as well. The act of creating begets more JYLH[PUN! H ^VUKLYM\S ILULÄJPHS J`JSL

Get Involved As craft industry professionals, you can help others avail [OLTZLS]LZ VM [OL ILULÄ[Z VM JYLH[P]L W\YZ\P[Z I` SL[[PUN [OLT know about and encouraging them to participate in CRE8TIME. There are many ways your company can participate! • Host in-store CRE8TIME themed crafting events or contests • Promote the #CRE8TIME hashtag on all of your creative social media posts and encourage your customers to do the same.

Jeffrey Sparr’s from PeaceLoveStudios.com

Inspiring Story

My name is Jeffrey Sparr. I am a father, husband, businessman and artist who has also suffered for 25 years from mental illness. But in other ways, I’m just a regular guy who has a story to tell, that I hope can be an inspiration and proof that you can get better and that there truly is a better tomorrow for us all. It’s impossible to really convey what it is like having obsessive-compulsive disorder (OCD), but I sometimes explain that it is like being at the airport with your 2-year old daughter, turning your back for a second to grab your bag and turning around to discover that your daughter is gone. Now imagine feeling that level of anxiety continually and about things not nearly as critical as a missing child. It wasn’t always like this. In 1986 it all looked so perfect: I was 23 and an ex-collegiate athlete with a bright business future ahead. The world was seemingly at my feet. Except that my brain and life were being taken over by completely irrational thoughts and behaviors that I was WV^LYSLZZ [V ÄNO[ HUK [OH[ JVUZ\TLK T` SPML ^P[O HU_Pety. To top it off, I had a disorder that was so invisible and misunderstood that even those closest to me didn’t really believe I had something that serious. Fortunately, I was one of the lucky ones; I got a proper di-

18 Fall 2014 • Craft Industry today

agnosis of OCD, and help in the form of medication and treatment. This, along with a lot of love and support, has allowed me to enjoy a full life with a beautiful wife, three incredible children, and a successful textiles business. But even after treatment, the OCD and anxiety were still there, so I handled it as best I possibly could, though always with the hope and a prayer [OH[ 0 TPNO[ ÄUK ZVTL TPYHJ\SV\Z ^H` [V NL[ IL[[LY One day I decided on a whim coming home from work that I would buy some art supplies and try my hand at painting. To my amazement, not only did I like it but it provided me a peace of mind and sense of control that my illness deprived me of. Most unexpectedly, my self-taught, nontraditional style, highlighted by faceless characters (don’t tell anyone I can’t draw a face), bold movements and thought-provoking titles connected with people on an emotional level and surprisingly created a loyal following of people collecting my work. My cousin Matthew Kaplan (PeaceLove Cofounder) and I thought that if painting made me feel better, maybe it could help others, so we did the only logical thing – we bought some supplies, packed up a bag and headed out to my hospital, Butler Hospital, one of the leading psychiatric hospitals in the country. We showed up on the children’s intensive treatment

• Open up your classroom on the 8th of every month so the community can use the space to work on their creative projects. • Use the CRE8TIME logo on your product packaging. • Create CRE8TIME branded store coupons or gift cards. • Use the CRE8TIME customizable marketing materials from the member toolkit available at: craftandhobby.org/eWeb/Cre8timeToolKit.pdf • Add the CRE8TIME logo to your newsletters and link to CRE8TIME.org. • Feature CRE8TIME branded crafting projects on your website. • Follow and share CRE8TIME social media posts over your social media: • facebook.com/CRE8TIME, twitter.com/cre8time, pinterest.com/CRE8ORS, youtube.com/user/cre8time Encouraging others to participate in CRE8TIME means they’ll exWLYPLUJL [OL ILULÄ[Z VM JYLH[P]P[` ÄYZ[ OHUK LUOHUJPUN [OLPY SP]LZ HUK strengthening the craft and hobby industry as a whole. CIT

\UP[ ^P[OV\[ H JS\L I\[ ^P[O [OL KLZPYL HUK ]PZPVU [V OLSW WLVWSL SPRL TL ÄUK peace of mind through art. I cried in the parking lot after class because I knew we had something that was very special. We called it “Paint4Peace.” For many years I have unrealistically dreamed, and sometimes prayed, for a lightning bolt to hit me and cure my illness, and when it came to that “something more,” it was almost just that. It was 2009 and the Discovery Health Channel had done a documentary that featured my story, for which we gave them complete access to my life and family for two days. While watching the playback of the documentary, I got hit by the lightning bolt that led to the creation of PeaceLove. My “something more” would be to create a positive symbol of hope and acceptance for mental health. Every cause has their “ribbon,” but tens of millions of people like me and their friends and families had nothing to rally and celebrate behind. I knew it had to be, for lack of a better word, cool, as people would need to wear it, share it and experience it. No one is going to walk out of a psychiatric hospital with a t-shirt that says, “I’m mentally ill,” but I knew they would with a cool symbol with no stigma attached. Years ago I had created an image that had deep personal meaning for me – the simple combination of the peace symbol and a heart, signifying peace of mind and love in your heart. I called it “PeaceLove.” Matt and I set out to share a message of hope and a vision for breaking down stigma that negatively impacts so many. Craft Industry

today • Fall 2014

19

Inspiration

with a Touch of

Whimsey

Using the power of technology, Whimseybox inspires DIYers to get crafting with supplies, project ideas and more.

20 Fall 2014 • Craft Industry today

Inspiration in Everything by Jennafer Martin

O

One of the best things technology does for those involved in crafts and hobbies is help further inspiration’s reach. Technology makes it easy for your customers to share inspiration, and gives them new tools to make their inspirations become reality. Just think about how many of your customers share photos of their crafts and hobbies with friends and family via email, blogs or social media. Or, think about the inspiring fashion, gift and home décor projects that thousands of people involved in the maker movement create using their software or 3D printers. Technology and inspiration can be a powerful combination. ;LJOUVSVN`»Z PUÅ\LUJL JHU ZVTL[PTLZ IL V]LY^OLSTPUN too. Although countless people pin thousands of images of inspiring ideas for home décor, fashion and creative do-it-yourself (DIY) projects to virtual bulletin boards every day on Pinterest, only a fraction of those people are actually creating. Whimseybox, a company launched by DIYer Alicia DiRago in 2011, is working to change that. Using technology to inspire DIYers to “stop pinning and start making,” Whimseybox offers inspiring projects and tutorials, trend reporting and sharing a monthly craft box of supplies. This unique company is using the best of technology to inspire DIYers in new and exciting ways.

From Process Engineer to DIY CEO It was a lifelong fascination with how things are made that led Alicia DiRago to study engineering in college. “In my ÄYZ[ QVI YPNO[ V\[ VM JVSSLNL 0 [YH]LSLK [V KPMMLYLU[ WSHU[Z HUK got to see how lots of things were made, from tires to pharmaceuticals to light bulbs, which I really enjoyed,” she says. But all along, her creative pursuits revolved around DIY home décor and fashion. Alicia received the opportunity for a new career after her now-husband’s job relocated them to a different state. She began looking for a way to use her creativity more. “I started my blog and began hosting fun craft classes in local bars and restaurants, where groups of girls could all come after work and make some jewelry together while enjoying a glass of wine.” Her blog, DismountCreative.com, showcased Alicia’s own DIY projects, and its popularity grew quickly. But with [OH[ WVW\SHYP[` JHTL [^V KPZ[PUJ[ WYVISLTZ ;OL ÄYZ[ ^HZ [OH[ most of her blog readers lived outside of her local area, making their attendance

Join the Fun!

Here’s two ways to move from browsing at Whimseybox.com to participating. It’s easy!

• Post a project

Share a DIY project or tutorial you’ve created to inspire other Whimeseybox visitors.

• Become a Whimseybox Influencer

Are you a blogger? You can earn revenue by sharing the materials you use in your WYVQLJ[Z =PZP[ >OPTZL`IV_ JVT 0UÅ\LUJLY for details.

What inspires Alicia DiRago, CEO of the inspiring site, Whimseybox.com? “Oh gosh, what doesn’t?!” she says. “I’m constantly tearing pages out of my magazines, snapping pictures of inspiration when I’m walking around Boulder, Colorado (it’s a really creative and inspiring place to live) and pinning secret projects to our Pinterest board. Right now I’m pregnant with our first child (a boy due in October!), so I’m really excited about baby and kid DIYs.” Take a cue from Alicia to help your customers find inspiration in items common in their lives, teaching classes and offering inspiration from which to create. Search out and share items such as: • Advertisements and billboards • Children’s toys and outfits • Decorative pillows and tiles • Fabric and gift wrap motifs • Accessories such as jewelry and watches at her classes KPMÄJ\S[ PM not impossible. The second was that she was often without an answer when blog readers emailed to HZR ^OLYL [OL` JV\SK ÄUK WHY[PJ\SHY Z\WWSPLZ [V YL JYLH[L [OL projects she shared on her blog. “I really wanted it to be easier for them to act on their inspiration and get making, but I wasn’t sure how I could do that for every project. I decided to start by putting together just one new product a month: a Whimseybox. At the time, Birchbox, a popular monthly subscription for beauty products, was just starting to take off, and I remember reading that someone saved her empty Birchboxes each month and used them to store craft supplies. I thought ‘what if there was a box that came with craft supplies already in it?!’ and got really excited.” Not one to rest on a good idea, Alicia decided to make her idea into a business within eight weeks. In December 2011, Whimseybox went live with the intent to send the projects for Alicia’s classes to interested customers, wherever they lived. “I launched Whimseybox entirely on my own,” she says, “Everything from the name to the website to the product. In hindsight, that’s crazy, but I did it.” She quickly realized that she had started something amazing. The Whimseybox demand created a few production OPJJ\WZ [OH[ ÄYZ[ TVU[O ¸0 OHK UV PKLH ^OH[ 0 ^HZ NL[[PUN myself into by launching in December,” she muses. “Everyone wanted to buy it as a holiday gift, and we ran a waitlist for months!” She quickly learned to adjust to the growing demand of the inspiration and motivation that Whimseyboxes provided, and the company’s customer base continued to grow with fewer production problems each month.

Inspirationally Creative Boxes 6U >OPTZL`IV_ JVT `V\ ^PSS ÄUK H WSL[OVYH VM PUZWPration at the click of a mouse. There’s the store that enables customers to purchase more than 75,000 craft supplies to go from inspiration to creation, a gallery full of hundreds of inventive projects that DIYers share to inspire others, and a blog for the staff to highlight trends and projects, that keep the inspiration going. Through the technology of their site, Craft Industry

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they’ve created a one-stop destination for DIYers. “We’re always working to design the kind of experience that will inspire more people to embrace DIY and craft,” Alicia says. But that’s not all they are working towards. With the mission to “stop pinning and start making,” Whimseybox works hard to “help people turn inspiration into creation by making the best DIY and craft products and technology,” Alicia says. “We’re obsessed with creating products that make it easier for people to express their creativity through DIY and craft.” The central part of Whimseybox’s mission is the monthly craft box full of project supplies and instructions that subscribers recieve. Unlike other kit clubs in the industry, however, Whimseyboxes do not

always center around a single craft type or technique. Each month’s box offers a different craft medium, so one month a customer can get a project to create with yarn, while another month she’ll receive supplies for paper crafting, clay, felt, beads, ink, dye and more. Customers can subscribe to get a box each month or purchase the boxes individually, depending on their preferences. Whether they subscribe monthly (a cost of $13.75 to $15 each, depending on how many months one signs up for) or purchase the boxes individually (at a cost averaging $20) Whimseybox is affordably inspiring. The contents of each box are introduced in a video on Whimseybox’s blog by Alicia and other staffers, stirring up excitement each month and

With more than 75,000 craft supplies in its store, Whimseybox offers a huge selection of products for DIY customers.

22 Fall 2014 • Craft Industry today

Whimseybox craft boxes contain different projects and craft mediums, from clay to paper to cement, for DIYers to try.

inspiring customers. The process of concepting and deciding on each month’s craft box is an inspiring process for the Whimseybox team. “Our team is made up of creative DIYers, and we’ve always got lots of ideas!” Alicia says. With no shortage of ideas, the craft boxes continue to be unique, inventive and fun for customers. Executing those ideas, however, brings a lot of challenges that the Whimseybox team is up for. “Planning the boxes each month is actually a pretty big job!” Alicia says. “The JOHSSLUNL PZ ÄN\YPUN V\[ [OL logistics of sourcing all the materials, including making Z\YL [OL` Ä[ PU [OL IV_ HYL safe and legal to ship, can be broken down into the right quantities… and that we can get them all here, processed and packaged and out the door each month. Our Director of Operations, Michelle, is amazing and, as you might imagine, very detail-oriented!” When customers receive Whimseyboxes, their creativity with the supplies and the projects they share on the site inspires Alicia. She also loves that the boxes help people make time to be creative. Many groups

get together each month to work on their Whimseybox projects, making it a social event as well as a crafty one. “One of the things I love to hear is that Whimseybox makes it easy for people to spend some time making. It’s so easy to get busy with our day-to-day lives, and it’s hard to make time to express your creativity, but it’s so important!” It seems as though putting the supplies in the hands of customers is one of the ways that’s able to be a reality.

Inspiring Growth Whimseybox has come a long way and grown a great deal in the nearly three years since its founding. Between the creative Whimseyboxes, site upgrades, employee numbers increasing and customers coming in droves, it’s a far cry from where it started in ¸-VY [OL ÄYZ[ JV\WSL of months, we packed and shipped every box out of my house!” Alicia declares. “Now there’s an entire crew dedicated to packing and shipping the boxes each month. We still do it out of V\Y VMÄJL ILJH\ZL ^L»YL obsessed with the presentation – every box is wrapped in tissue and tied with ribbon!

Now Trending on Whimseybox If you’re looking to spot trends, Whimseybox is an excellent resource! “I wouldn’t say that we look to follow trends as much as we seek to spot them right as they are emerging,” says founder and CEO Alicia DiRago. “Our audience and customers are mainly 20- to 40-year-old women and, like us, they are inspired by the latest trends in fashion, design and décor. We try to incorporate that into our site and our products.” Click the “trends” tab on Whimseybox.com and you’ll find emerging trends at your fingertips, such as: • Trendy motifs: pineapples and ice cream cones • Trendy looks: marbled and constellation-inspired • Trendy projects: creative planters and handmade games • Trendy textures: felt and tassels

We have a talented team of people programming, designing, sourcing and working to create the best creative experience for our users.” And as Whimseybox grows, so does its ability to inspire others to get them crafting. In order to spread the word about this inspiring company and working A Whimseybox Trend Column is also featured in every spread its mission, Whimseybox reto grow CHA E-newsletter! cently started a new program called the and im>OPTZL`IV_ 0UÅ\LUJLY UL[^VYR (U PUJLUprove the ex[P]PaLK HMÄSPH[L WYVNYHT [OPZ [LJOUVSVN` ¸NP]LZ perience on our bloggers and publishers a new way to earn revenue website, especially by sharing the materials they used in their projects,” on mobile and tablet ZH`Z (SPJPH >OPTZL`IV_ 0UÅ\LUJLY WHY[PJPWHU[Z JHU LHYU devices,” Alicia says.”In addition, eight percent of each sale their readers purchase on Whimthere are some exciting changes and improvements coming seybox.com through links on their blog posts and other up for our monthly subscription boxes.” content. In addition to being able to generate revenue, the At a time when technology and creativity converge in >OPTZL`IV_ 0UÅ\LUJLY UL[^VYR WHY[PJPWHU[Z OLSW [OLPY amazing and often overwhelming ways, Whimseybox helps readers more easily go from being inspired to creating, customers not only get inspired but embrace their creativity and spreading Whimseybox’s mission even further. get started making. Follow their lead and start developing ways ;OL M\[\YL SVVRZ IYPNO[ MVY >OPTZL`IV_ ¸>L»YL HS^H`Z to get your customers creating and help your business grow. CIT

Craft Industry

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Rachel Shechtman’s

STORY.

by Nancy Nally

T

The Craft & Hobby Association (CHA) is pleased to announce that Rachel Shechtman will be the official keynote speaker for the CHA 2015 Conference & Trade Show (CHA MEGA Show) in Anaheim. “Two years ago, I set out to prove that brick and mortar retail could be about more than just sales. I wanted it to connect people – whether an independent maker, a 5-year old, or a multimillion-dollar consumer brand. That single idea led me to found STORY, a retail store in New York City that changes like a gallery, takes the point of view of a magazine, and sells stuff like a traditional retailer. At its heart, STORY is about making an idea come to life and inspiring others to do the same. I’m thrilled to have the opportunity to share my personal story as well as some of the stories I’ve seen that continue to inspire me every day,” she told us. Shechtman will present “Rewriting Retail: From Making Sales to Creating An Experience” at the Anaheim Convention Center on Saturday, January 10, 2015 at 9 a.m., prior to the opening of the CHA MEGA Show. Here’s her story.

24 Fall 2014 • Craft Industry today

Technology. The economy. Changing consumer attitudes. All of these things have drastically changed the retail world in the past decade. Many retailers once thought invincible by the marketplace have closed their doors for good. Many of the remainder are struggling, and scrambling to adapt to a market – and consumer – they no longer even recognize. Where others saw calamity, Rachel Shechtman saw an opportunity to think outside the box, or more accurately, the traditional four walls of a retail store and its business model. Shechtman fell in love with retail early in her life. She comes from a long line, three previous generations in fact, of entrepreneurs. When she was 12 years old, her mother took her to the New York Gift Show to shop wholesale for Bar Mitzvah favors. That was when she realized it was possible to shop for a living! So began the journey that led to the opening of STORY. STORY is housed in a 2,000-square-foot space located on 10th Avenue in Manhattan’s trendy Chelsea neighborhood. The store bills itself as “a new retail concept that has the point of view of a magazine, changes like a gallery and sells things like a store.” The entire place – inventory, merchandising, and in-store events – revolves around a single theme that changes every four to six weeks. During the switch, the store closes for approximately two weeks to be entirely reset and redesigned for a new theme concept.

T

(continued on page 27)

Look at what we have in store for you! 3,000+

Attendees

65 Hands-on Workshops

1,000+ New SKUs

59 Hours of

Education

9 20+ Networking Designer Exclusive Workshops Events

400+

140+

100

56+

55+ International

44 Business

Exhibitors

Countries

Represented

5 Days

Distributors

Exhibitors

1 7 Demos

Global Community

New Products Showcased

Sessions

Endless Opportunities

The numbers all add up to CHA 2015 being a truly MEGA Show! Don’t miss it!

*Education Program begins January 9, Marketplace opens January 10 today • Fall 2014 Craft Industry

25

Do-It-Yourself

Step 1 Gather supplies

by Marjie Kemper

Inspirational

Wall Art

X X X X X X X X X

1 collage frame Ranger Distress Inks Black archival ink Ink blending tools Manilla card Stamps Water mister Washi tapes Joint tape or punchinella (Ranger, Stampers Anonymous, PaperArtsy, Donna Downey, Prima, Idea-ology)

Create a quick piece of wall art to give your home or store a burst of color as well as visual inspiration.

Step 6

Step 2

Using a piece of joint tape or a punchinella as a stencil, apply Distress Ink with the ink blending tool. Varying the ink colors through the stencil creates a pleasing look.

Measure the openings of your frames and plan your design leaving the edges untouched. This set has 4X6 frames, but 1/4 inch all the way around is hidden when the pieces are placed behind the glass. Plan your stamping accordingly so nothing is hidden.

Step 3 Using an ink blending tool, apply Distress Inks to the card in a soft circular motion.

Step 7 Step 4 Ink stamps with black Archival Ink. You’ll have a clean image if you ink your stamp this way, as the picture shows, rather than pushing the stamp down into the inkpad.

Step 5 Stamp sentiments with Archival Ink and spritz water droplets onto each card. It’s easiest to do this by spritzing water into your hand and [OLU ÅPJRPUN P[ VU[V [OL JHYK" let dry.

26

Fall 2014 • Craft Industry

today

Add washi tapes in a variety of patterns and ^PK[OZ HUK WSHJL ÄUPZOLK pieces in the frame.

4HYQPL 2LTWLY PZ H *LY[PÄLK 9HUNLY ,K\JH[VY and mixed media workshop instructor. She enjoys teaching in stores and at retreats across the country, and has been published in many industry publications. Marjie lives in New York with her husband and teenage sons, and she maintains an active blog with MYLX\LU[ [\[VYPHSZ ([ [OL */( 4,.( Show, Marjie will teach a workshop based on Creating Vibrant Backgrounds with Ranger’s Distress Inks & Distress Stains. To learn more, visit marjiekemper.com VY ÄUK 4HYQPL VU `V\Y favorite social media platform. CIT

Rachel Shechtman’s

STORY. (continued from page 24) :VTL VM :;69@»Z WYL]PV\Z [OLTLZ ^LYL ¸4HRPUN ;OPUNZ ¹ ¸*VVS ¹ ¸>LSSULZZ ¹ ¸4HKL PU (TLYPJH ¹ ¸/VTL MVY [OL /VSPKH`Z¹ HUK ¸3V]L ¹ H [OLTL [OH[»Z ILLU WVY[YH`LK T\S[PWSL [PTLZ ;Y\L [V [OL :;69@ JVUJLW[ [OV\NO L]LU H YLWLH[LK [OLTL PZ JVTWSL[LS` YLPU]LU[LK MYVT P[Z WYL]PV\Z PUJHYUH[PVU :OLJO[THU ZLLZ VWWVY[\UP[PLZ [V IYPUN PUUV]H[PVU [V YL[HPS MYVT T`YPHK V[OLY PUK\Z[YPLZ -VY PUZ[HUJL HZ :;69@»Z VWLUPUN KH[L HWWYVHJOLK [OL JVTWHU` ^HZ Z[PSS ^HP[PUN MVY [OL ÄUHSPaH[PVU VM P[Z [YHKLTHYR HTVUN V[OLY KL[HPSZ 5VUL[OLSLZZ [OL Z[VYLMYVU[ ^HZ PU OLY WVZZLZZPVU 0[ VJJ\YYLK [V OLY ZOL ZH`Z [OH[ [LJO WYVQLJ[Z NL[ IL[H SH\UJOLZ >O` UV[ KV VUL MVY H YL[HPS WYVQLJ[& :V :;69@ SH\UJOLK PU SH[L HZ ¸( :[HY[\W :[VYL¹ MLH[\YPUN WYVK\J[Z MYVT V[OLY Z[HY[\WZ VM JV\YZL ;OL IL[H WYL]PL^ NH]L [OL JVTWHU` H JOHUJL [V [LZ[ ZVTL VM P[Z UL^ YL[HPS JVUJLW[Z ILMVYL [OL Z[VYL»Z VMÄJPHS KLI\[ VU -LIY\HY` 7\ISPZOPUN PZ HUV[OLY PUK\Z[Y` MYVT ^OPJO :OLJO[THU [YHUZSH[LZ PUUV]H[P]L JVUJLW[Z :OL KLZJYPILZ :;69@ HZ H THNHaPUL VY ¸YL[HPS TLKPH¹! THYRL[PUN [OYV\NO L_WLYPLUJL HUK JVU[LU[ ;V OLY [OL Z[VYL»Z LKP[VYPHS JVU[LU[ PZ P[Z YL[HPS HUK TLYJOHUKPZL VWLYH[PVU HUK P[Z W\ISPZOPUN ZPKL PZ P[Z YLSH[PVUZOPWZ ^P[O ZWVUZVYZ :VTL VM [OL IYHUKZ [OH[ OH]L WHY[ULYLK ^P[O :;69@ PUJS\KL ;64: )LUQHTPU 4VVYL ., 5LY]L JVT /VTL +LWV[ HUK (TLYPJHU ,_WYLZZ *VU[LU[ THYRL[PUN PZ H MHTPSPHY JVUJLW[ VUSPUL I\[ :OLJO[THU PZ [OL ÄYZ[ WLYZVU [V [Y` [V [YHUZSH[L P[ [V IYPJR HUK TVY[HY YL[HPS ([ :;69@ [OL L_WLYPLUJL VM [OL ZOVW PZ WYPTHY` PU :OLJO[THU»Z TPUK :OL KLZJYPILZ [OL Z[VYL PU [LYTZ VM ¸L_WLYPLUJL WLY ZX\HYL MVV[¹ PUZ[LHK VM [OL [YHKP[PVUHS YL[HPS Z[HUKHYK VM ¸ZHSLZ WLY ZX\HYL MVV[ ¹ )VYYV^PUN PKLHZ MYVT V[OLY PUK\Z[YPLZ HUK [YHUZSH[PUN [OLT PU[V YL[HPS PZ UV[ ^P[OV\[ P[Z JOHSSLUNLZ >OPSL JVUZ\TLYZ L_WLJ[ H THNHaPUL [V YLPU]LU[ P[ZLSM L]LY` PZZ\L MVY PUZ[HUJL [OL` HSZV L_WLJ[ YL[HPS Z[VYLZ [V OH]L H TVYL JVUZ[HU[ JVU[LU[ HUK PKLU[P[` ;OL X\LZ[PVU :OLJO[THU WVZLK PU OLY ;,+ [HSR SHZ[ `LHY ^HZ ¸0M `V\ HYL NVPUN [V JOHUNL HSS [OL [PTL OV^ KV `V\ OH]L HU PKLU[P[`&¹ :OLJO[THU»Z PUUV]H[PVUZ H[ :;69@ OH]L IYV\NO[ OLY H SV[ VM YLJVNUP[PVU PU [OL I\ZPULZZ TLKPH 0U [OL WHZ[ [^V `LHYZ ZOL»Z ILLU UHTLK VUL VM -HZ[ *VTWHU`»Z ¸4VZ[ *YLH[P]L 7LVWSL PU )\ZPULZZ¹ THKL -VY[\UL»Z ¸ \UKLY ¹ SPZ[ VM [OL OV[[LZ[ `V\UN Z[HYZ PU I\ZPULZZ HUK ILLU UHTLK [V )\ZPULZZ 0UZPKLY»Z ¸4VZ[ 0UUV]H[P]L 7LVWSL <UKLY ¹ :OL»Z ILJVTL H ^LSS RUV^U RL`UV[L ZWLHRLY" ZOHYPUN OLY PKLHZ ^P[O H\KPLUJLZ H[ H ]HYPL[` VM L]LU[Z PUJS\KPUN ;LK_/VSS`^VVK SHZ[ `LHY :;69@ OHZ YLJLP]LK HJJVSHKLZ [VV 4VZ[ YLJLU[S` P[ ^HZ UHTLK VUL VM ;PTL 6\[ 5L^ @VYR»Z ¸ )LZ[ :OVWZ PU 5@*¹ MVY 0Z :OLJO[THU»Z \UPX\L ]PZPVU HUK VWLYH[PUN TVKLS WYVÄ[HISL& ;OL HUZ^LY PZ H YLZV\UKPUN ¸`LZ ¹ :;69@ ^OPJO YLWVY[LKS` JOHYNLZ IL[^LLU HUK

$300,000 for sponsorship deals for its themes and events, ^HZ WYVÄ[HISL PU P[Z ÄYZ[ `LHY ;OH[»Z HU HZ[V\UKPUN HJOPL]LTLU[ PU YL[HPS ^OLYL [OL H]LYHNL Z[HY[\W PZU»[ WYVÄ[HISL MVY [OYLL `LHYZ -VY TVYL PUMVYTH[PVU HIV\[ [OL */( 4,.( :OV^ ]PZP[ JYHM[HUKOVII` VYN JOHZOV^ CIT Craft Industry

today • Fall 2014

27

New Products The new Distress Spray Stains are a great

The Sizzix Eclips2 DIY Electronic Cutter is a great tool for card making, scrapbooking and other crafts. Crafters can use the Eclips2 for precision cutting (with a Laser Cut Preview) and true scoring. It cuts and scores quickly and quietly, and requires no cartridges.

addition to the Distress product line from Tim Holtz and Ranger. Featuring 25 colors and three metallics from the nostalgic Distress color palette, Distress Spray Stains are available open stock and in a display assortment.

Sizzix.com

rangerink.com

Champion Sprayon® Finishing Sprays are available in Clear Glaze, a durable high-gloss lacquer, and in Acrylic Matte Finish and Acrylic Clear Coat, which are fast-drying, non-yellowing and appropriate for indoor/outdoor use. Use as a protective coating on painted surfaces, sealed wood, metal, wicker, glass, plaster, pottery and more.

chaseproducts.com

To celebrate the 30th anniversary of the invention of gel ink, Sakura of America introduced Gelly Roll Moonlight 06 H UL^ ÄUL WVPU[ WLU PU the bestselling Moonlight series. The ten bright, opaque colors work on dark and light papers. The Moonlight 06 ÄUL SPUL HSSV^Z [OL PUR [V KY` X\PJRLY minimizing the risk of smearing.

Chameleon Color Tones is an innovative alcohol-based marker system that gives you the ability to change the color tone of your pen. The 20 vibrant colors produce over 100 color tones to create stunning highlights, dimensions, shades, seamless blends and gradations with the use of just one pen. Available in Deluxe 20 pack, 5 packs and single pens.

gellyroll.com

chameleonpens.com

Peel-Stik Polypockets from Lineco let you identify, protect and organize using clear archival polypropylene adhesive back pockets. They are available in many sizes for different applications, including index cards, photos, sports cards, business cards or adding a pocket to the inside of a binder, album or journal. Application is easy and the polypropylene is safe and durable. lineco.com

28 Fall 2014 • Craft Industry today

Crafter’s Essentials™ Easy Clean wipes are formulated to help crafters tackle any messy job. These eco-friendly 3 inch wipes come in a re-sealable bag to prevent drying out. They remove ink, paint and permanent marker from your hands, and can also be used to clean work surface and tools. The wipes also come with two moisturizers to keep skin from drying out.

FIMO air air-drying modeling clay is perfect for mixed media artists. It dries in the air with no mess and no odor, and can be textured, sanded or painted for multiple applications. It is also easy to use in molds and with shape cutters, and is available in ^OP[L HUK ÅLZO

staedtler.ca

Leeproducts.com Dare 2B Artzy designs

high quality stamps and matching dies with a Add a touch of vintage elegance to holiday crafting with these

Embossed Paper Dresdens by Rose & Meyer. These wonderful pressed paper metallic designs are made on antique molds in hundreds of ZOHWLZ MYVT HYYV^Z I\[[LYÅPLZ and moons to borders and stars. They can be used to decorate greeting cards and ornaments, or even a cake.

wide range of fresh new styles. Each set includes multiple images and words, giving the sets versatility. Each set is made in the USA. Custom school sets are available.

dare2bartzy.com

roseandmeyer.com

CIT

Craft Industry

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29

Creativity Is Our Business

Contact a designer today to schedule a class, arrange for a consultation, improve your social media or solve your design dilemmas.

beth | watson

DESIGN STUDIO &+$ 'HVLJQHU ,QVWUXFWRU 0L[HG 0HGLD $UWLVW EZGHVLJQVWXGLR EORJVSRW FRP

Carol Foldvary-Anderson

EHWK#EZGHVLJQVWXGLR FRP

AWARD WINNING

DESIGNER ILLUSTRATOR

OIL PASTEL

SMUDGE varyCarol.com 775-721-5338

Reserve your space in the Designer Showcase of Craft Industry Today magazine by calling Darlene (Roberts) Ryan at 800-344-0559. CIT

The Right Tulle for the Job

TM

www.TulleSpools.com Edley Fabrics, Inc. 1-800- TRICOTS 30 Fall 2014 • Craft Industry today

New colorful options for the holidays

Introducing a new collection of craft room favorites for traditional and mixed-media artists Soft pastel chalk and oil pastel colors lay down smoothly to allow for beautiful blending and layering techniques. Color and watercolor woodcased pencils have easy-to-grip triangular barrels. Highly intense colors are perfect for ďŹ lling in stamped images. Available in sets of 12 and 24 brilliant colors.

your inspiration!

Illustr ation:

David

l Freeman

Berrid

ge

: Arie Illustration

www.staedtler.ca email: info@staedtler.ca

Fall for the Perfect Snowflake ’Tis the season for decorating with the SizzixÂŽ Big Shot™ Machine and steel-rule dies. These amazing holiday helpers cut almost any shape and material your customers can think of‌and even a few that they can’t! ‹–Š Â‹ÂœÂœÂ‹ÂšÇĄ ›‘— …ƒÂ? ’”‘Â?‘–‡ ƒ Ď?Ž—””› ‘ˆ ’‘••‹„‹Ž‹–‹‡• Č‚ ‡˜‡”›–Š‹Â?‰ ˆ”‘Â? Â?‡””› …ƒ”†• ƒÂ?† •…”ƒ’„‘‘Â? ’ƒ‰‡• to festive gifts and home dĂŠcor. For more information, call 877-355-4766 or visit ellisonretailers.com today.

ƒÂ?˜ƒ• Čˆ ‘”Â? Čˆ ”ƒˆ– ‡–ƒŽ ‘””—‰ƒ–‡† ƒ’‡” Čˆ ƒ„”‹… Čˆ ‡Ž– Čˆ ‘‹Ž ‡ƒ–Š‡” Čˆ ƒÂ?†’ƒ’‡” Čˆ ’‘Â?‰‡ ‡š–—”‡† ƒ’‡” Čˆ ‘‘† and so much more

LEATHER

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