Meet Us at the Heart of Creativity
Learn. Connect. Discover.
FALL 2016 Volume 6, No. 4
12 14 16 20 22
Breaking New Ground Creativation University: The New Mecca of Education Redesigning a Trade Show Creative Entrepreneur Numbers on the Rise The Lowdown on Phoenix
Special Edition 4 Chit Chat Letter From Our Vice President, Membership & Marketing
6 The Buzz Creativation Spotlight: Sewing/Fabric
8 Industry News
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Meet Us at Creativation, New Start-Up Membership, Webinar Wednesday
10 Trend Report Travel Trends and Money Saving Tips
25 Feature Your Product at the Heart of Creativity 26 New Products 31 Index of Advertisers 31 Designer Directory
6 Editorial Maureen Walsh mwalsh@craftandhobby.org Keri Cunningham kcunningham@craftandhobby.org Kristen Farrell kfarrell@craftandhobby.org Jason Baum jbaum@craftandhobby.org Jeffrey Malaney jmalaney@craftandhobby.org
Advertising Tim Braden tbraden@fwpi.com Darlene Ryan darlene@fwpi.com
Publisher Fahy-Williams Publishing PO Box 1080, 171 Reed St. Geneva, NY 14456 800-344-0559 Fax: 315-789-4263 fwpi.com Craft Industry Today is distributed to CHA members on a complimentary basis. Subscription fee for non-CHA members is $25 a year. Craft Industry Today is published quarterly for members of the Craft & Hobby Association (CHA). CHA is an international non-profit trade association consisting of thousands of member companies engaged in the design, manufacture, distribution, and retail sales of craft products worldwide. For more about CHA, the value of membership, or Creativation, please visit craftandhobby.org.
The Craft & Hobby Association 319 East 54th St. Elmwood Park, NJ 07407 201-835-1200 Fax: 201-797-0657 craftandhobby.org CRE8TIME.org CreativationShow.org facebook.com/CraftandHobby twitter.com/CraftandHobby youtube.com/user/CraftandHobby pinterest.com/craftandhobby linkedin.com/groups/Craft-Hobby-Association-1565337 Additional copies are available upon request pending availability. To order, contact CHA at 201-835-1213. Copyright Š 2016 The Craft & Hobby Association. The contents of this publication may not be reproduced, in whole or in part, without the prior written consent of the publisher.
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Chit Chat
Dear Craft and Hobby Association Member,
W
What exactly is Creativation? The simplest answer is that Creativation is the new name of CHA’s premier creative arts industry event in North America taking place January 19-23 in Phoenix, AZ. The truth is this is so much more than just a name change; Creativation is an entirely new event. So much has changed, so quickly, in our industry in recent years. We have seen original ways to deliver ideas and to learn, ingenious methods and products competing, alternative marketing and sales channels, and brand new consumers with a unique language and entrepreneurial spirit determined to grow and expand how we see creativity in our daily lives. All of this change is considerable, and has surged through the industry with lightning speed, causing disruption, while creating opportunity. And we have heard you, our Members, as you’ve asked us to help you make sense of all the differences, guide you through an evolving landscape, help you figure out the impacts of this change to your business and to be your voice along the way. On your behalf, CHA has spent the past year conducting an extensive study of the evolving environment and your needs. No surprise, CHA’s most popular and significant member benefit has always been our Annual Conference and Trade Show. Working with Verse Group, a strategic research and creative branding firm, we examined our existing Annual Conference and Trade Show; an analysis designed to help deliver real and significant improvement. Through extensive market research, personal interviews and focused surveys with members, and non-members, we gained real insight and have shaped a creative destination at which you will find inspiration, innovation, education, celebration and countless opportunities to learn, connect and discover at the heart of creativity.
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So what is Creativation? Creativation is a city, jam packed with new opportunities including: a powerful Maker Space, where traditional crafting and technology collide; the Innovations Center, a new hands-on and interactive display of never-before seen ideas, trends, methods, techniques and devices; and iDiscover Chats that are short, informative and inspiring presentations. Creativation is critical information that will be released in the 2016 Creative Products Size of the Industry Report, highlighting the size of the creative products opportunity, spending patterns of crafters, their demographic profiles and the attitudes they have toward their creative activities. Creativation is the magic of inspiration and new ways to turn ideas into actions in seminars and workshops presented by new, high-demand speakers at Creativation University. Creativation is a business destination, featuring a three day trade show with expanded product categories, including sewing, soft crafts, fabrics, patchwork and quilting, in addition to paper crafting, jewelry and beads, painting, edible arts and so much more! Creativation is you, and your creative industry peers, coming together to network, share ideas, create new opportunities, and shape our creative future. Enjoy this issue of Craft Industry Today as you learn all about Creativation. I hope you will join me, and our creative peers, for this major industry event and creative celebration! Sincerely,
Maureen Walsh Vice President, Membership and Marketing
The Buzz Creativation Spotlight
Sewing & Fabric E
Every year, Creativation will put a spotlight on a segment of the creative arts products industry. This year, sewing and fabric will be showcased in the following ways.
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Exhibitor Listing
Train Station Display
Every exhibitor that self-identiďŹ es itself as carrying a sewing and/or fabric product or line will be marked with a symbol to easily identify them as participants in this segment online and in print.
Gain inspiration and motivation from the sewing and fabric display in the convention center lobby. Cool new trends and imaginative use of products will lead you to new ideas to drive your business forward.
Fashion Show at the After Party What better way to celebrate Creativation and all the creativity, innovation and inspiration on display than at a huge After Party where fashions from the Fashion Fusion Collaborative Challenge will also be unveiled? Fun, networking and fabulous inspiration under one roof!
Exhibitor Fabric/ Sewing Competition
Fashion Fusion Collaborative Challenge
Exhibitors will be shining a spotlight on sewing/fabric within their booths through displays, featured projects, make-n-takes, etc. To add to the fun, the exhibitor with the best spotlight on fabric/ sewing will be recognized!
Find a partner and sign up for the brand new Fashion Fusion Collaborative Challenge. The top looks will be featured at the After Party on Sunday evening.
Creativation University There will be approximately five sewing/fabric Workshops focused on today’s most popular techniques and projects including fabric painting, home décor, fashion, etc. There will also be seminars led by the sewing/fabric industries leading influencers.
CIT
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Industry News Meet Us at Creativation
Creativation, (formerly the CHA MEGA Conference & Trade Show), will take place January 19-23, 2017 at the Phoenix Convention Center in Phoenix, AZ. Education will begin January 19. The Show floor will be open January 21-23. Creativation is the place where our global creative products community will come together to learn, connect and discover. More than ever, we are the heart of creativity, and at Creativation we’re building a vibrant creative city on the Show floor – filled with new events, programs, exhibitors and attendees from around the world. Badge registration is open! Conference registration will open on Tuesday, September 13, 2016 at 11:00 am EDT. To register and learn more about the changes we’re making, visit www.CreativationShow.org.
2017 Board of Director Candidates Our CHA Nominating Committee is pleased to announce the 2017 slate of Board of Directors candidates for election by the general CHA membership. The CHA members nominated for a three-year term on the Board of Directors are: • Bradley Beck, National Sales Manager of DESIGN MASTER color tool, inc. • Chris DiTullio, Senior Vice President of Marketing and Omni-Channel of Jo-Ann Stores, Inc., nominated for a second term • Roseann Kermes, Owner, Rosebud’s Cottage, nominated for a second term • Eric Sauma, Owner, Mood Fabrics • Tony Sheridan, Chief Operating Officer, Ideal Shopping Direct, nominated for a second term • Jim Thielen, Vice President and Chief Operating Officer, H.A. Kidd and Co Ltd., nominated for a second term The Board candidates will be officially elected by proxy ballot to be emailed to each CHA member company’s voting contact by November 20, 2016 as outlined in the Association’s bylaws. The confirmation of the Board of Directors’ election will be announced at the Annual Business Meeting on Sunday, January 22, 2017 during Creativation in Phoenix.
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New Start-Up Membership We believe all creative products industry businesses should be able to share the benefits of membership – especially companies that are in their infancy and can truly profit from participation in a trade association. That’s why we introduced our new Start-up Membership category for businesses two-years old or less. For more information or to refer a business to our Start-up Membership, visit www.craftandhobby.org or contact Jeffrey Malaney at jmalaney@craftandhobby.org, or (201) 835-1213, or Jason Baum at jbaum@craftandhobby.org, or (201) 835-1218.
Membership Category Changes In order to better serve our members, the Member Dues Committee of your Board of Directors and CHA staff developed a number of revisions to our membership categories. The revisions will allow us to provide you with more focused benefits, relevant to your specific area of interest. Over the next 18 months you will see improvements and new benefit offers that will be designed to meet and exceed your expectations. The following change was announced and effective as of July 2016: Our Creative Professionals will now be called Maker/ DIYers. If you are a current Creative Professional and you feel that the new name does not describe your business, you may select from two other new categories: Blogger/ Pinner or Educator/Demonstrator. Our Designer category remains unchanged. If you are a Creative Professional and feel you belong in the Designer category, please contact us directly so we can qualify you. Dues amounts remain unchanged as well. If you have any questions or would like to adjust your membership category, contact Jeffrey Malaney at jmalaney@craftandhobby.org or (201) 835-1213.
Webinar Wednesday Returns This Fall Webinar Wednesdays will be back in September with new topics that provide the education, training and insights you need to guide your business to a successful future. As a member company, you and your colleagues have unlimited access to our webinars with no additional cost to your dues. Visit www.craftandhobby.org to see our fall webinar schedule and to view archived webinars.
New Member Benefits
CHA-UK NEWS
Use our new member benefits to save on your personal and professional expenses. Login to your account at craftandhobby.org to access these discounts.
Our industry gathered at the CHA-UK’s annual Creative Exchanges and One Big Show, June 25-27 at the Ricoh Arena, Coventry, to discover the latest market facts and statistics. The event gave our members the opportunity to meet like-minded business partners, build new contacts, connect with new suppliers from the UK craft industry, and network with creative influencers, designers, teachers, demonstrators and bloggers. Now in its third year, the conference was originally created to fulfill the educational and networking needs of all the Association’s members. This year’s three-day conference was packed with seminars, discussions and workshops, as well as a presentation about the CHA-UK’s and Immediate Media’s 2015 Craft Intelligence Research Report, which is available to members online at www.craftandhobby.org and www.cha-uk-.co.uk. For more information about the CHA-UK, and the 2017 Creative Exchanges and One Big Show events, contact Craig De Souza, Executive Director, +44 (0) 1206 364977 or craig@cha-uk.co.uk.
HotelStorm: It’s not too late to book that vacation. With discounts up to 55%, HotelStorm negotiates hotel discounts only available to our members. Creative Scrapbooker Magazine: Creative Scrapbooker Magazine is a technique-rich paper crafting magazine that features scrapbooking, card making, stamping and mixed media projects. Our members receive a 20% discount on new one-year and two-year subscriptions to the magazine, plus a 5% discount on wholesale orders of the magazine for retail store members. Intuit Quickbooks Self-Employed: Get organized, save time and simplify what you do every day. Our members save 50% for six months on QuickBooks Self-Employed after their free 30-day trial. Hootsuite Pro: There is a better way to manage your social media. Our members can try Hootsuite Pro’s unique social media dashboard to manage social media campaigns for free for 30 days.
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Trend Report
Saving
is Trendy
Top Six things to Do, See and Save for Creativation 2017 by Jeffrey Malaney
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1
Take advantage of our travel resources, bulk rates and discounts. As a member attending or exhibiting at Creativation, you can easily find a discounted hotel room through our one and only housing partner, onPeak! onPeak is a company that helps trade associations like us provide convenient and affordable hotel accommodations for their events. Beware of unauthorized hotel solicitations that are not associated with onPeak.
2
Note which hotels will have shuttle service to/from the Phoenix Convention Center and which properties are considered walkable prior to booking. All CHA members have a free shuttle to the Phoenix Convention Center from our satellite hotels and can save $2 off one-way trips and $4 off round-trips on the SuperShuttle from the Phoenix Sky Harbor International Airport! Visit our hotel and travel page at www.CreativationShow.org to book your trip with SuperShuttle.
3
Flying to Phoenix? Early birds who catch the first flight out and night owls who take the redeye can find great deals. If you fly mid-week you can save even more. If you don’t mind taking the long road, make your finance department happy and book a flight with connections – you’ll knock a few more bucks off your airfare and get to explore another city in the United States! And, before you click “book,” look at the cost of two, one-way flights. Sometimes it turns out to be cheaper!
4 5
Use your exclusive CHA member benefits with Avis and Budget to receive reduced car rental rates. Login to your CHA member account at www.craftandhobby.org to find the discount codes you need to book your rental!
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Phoenix is known for live music, rooftop lounges, museums, theaters, art galleries, The Arizona Science Center and more than 100 restaurants. Cityscape, a two-block concentration of eateries, bars and live-music venues is the perfect way to unwind after a day of walking the trade show floor.
As much as we love to be spontaneous, another way to save is to plan where to eat. Find out where the locals eat to avoid the high-priced tourist attractions, or split a dish with a friend or colleague. Since we all are deserving of a good meal now and again, treat yourself to a nice lunch – restaurants tend to price their lunches cheaper than their dinner plates! Go to the “Things to Do in Phoenix” page at www.CreativationShow.org to start exploring your meal options!
Plan your Phoenix excursions before and after Creativation by visiting the “Things to Do in Phoenix” page at www.CreativationShow.org. Book your hotel through onPeak early to find the best rates for our event. Be sure to check out our website as the date gets closer for more exciting news!
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Breaking NEW Ground
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by Keri Cunningham
I
I have been with the Craft & Hobby Association (CHA) for close to 11 years and I have been inspired by the remarkable people and innovative products I have been exposed to. As individuals and an organization, we need to adapt to change and constantly look for ways to progress. It is in this spirit of continued growth and innovation that CHA launches Creativation, an interactive experience where you can learn, connect and discover new horizons in the ever-evolving creative industry. So how is this event different? What will be unique that we have not seen in the past? We are breaking the “mold” of what a traditional trade show is designed to deliver. Here is what is new for 2017.
2016 Creative Products Size of the Industry Study Findings: Our dynamic presentation will reveal unique industry and consumer insights, including the size of the creative products opportunity, spending patterns of crafters, their demographic profiles and the attitudes they have toward their creative activities. And we will tell you what the information means to you!
Bakery (Brought to you by Edible Artists Network): Tour the Edible Arts Bakery and immerse yourself in the cookie decorating and sugar arts industry. Connect with inspiring artists, discover delicious products, teachable techniques and the incredible potential of the edible arts, sure to excite and revitalize you with a new creative energy.
Art Studio: Everyone is an artist in this creative studio space. Make your own masterpiece led by instructors. Celebrate your creativity with a glass of wine during one of our Paint-n-Sip events, sponsored by DecoArt, and get inspired by trying your hand at action-style painting in the Splatter Room, sponsored by 3M, and leave with your own splattered canvas board. Maker Space: Experience the power of creative collaboration as traditional crafting and technology collide in a powerful maker experience like no other. Stop here to use and experiment with state-of-the-art equipment and crafting tools and find inspiration in our iDiscover Chats – modeled after TedTalks – short, informative and exciting!
Innovations Center: Discover never-before seen ideas, trends, methods, techniques and devices through new hands-on and interactive displays. (See page 25 for more details.)
Town Square: Join your friends and business partners in Town Square. Enjoy entertainment, or take a seat on a park bench, take a break and plan your next move. Visit the new membership truck where guides will serve up custom itineraries developed to help you get the most out of your time in our city.
Creativation University: Learn at Creativation University, the
Artisan Plaza: Soak up the Phoenix experience as you watch
new mecca of education offering everyone in your company training and insights that are shaping the future of our industry. Discover the magic of inspiration and new ways to turn ideas into actions in seminars and workshops presented by new high-demand speakers.
local area artists, artisans and crafters demonstrate arm knitting, finger crochet, weaving, spinning, calligraphy and so much more.
International Pub: Connect with your colleagues from around the world while sampling craft beers in our international pavilion. Join your next business partner for happy hour and make your next big deal happen in a fun and friendly pub setting.
Parks: Sit and relax under the shade of a tree or gather your friends for a picnic in one of our show floor parks. Our parks will be your oasis when it is time to take a break from your busy days checking out the neighborhoods and conducting business.
Hop-On/Hop-Off Tours: Let our show floor shuttle and guides help you get to know our city. Jump aboard our shuttle and tour our creative neighborhoods. Find out what’s around the CIT corner, or down the block – you will be amazed.
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Creativation University The New Mecca of Education
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by Nidia Negron and Keli Bell-Cole
C
Change definitely has taken over education at Creativation! We want you to get as excited about the programs we’ve put together for you as we are. Expect more opportunities to learn about today’s trending topics, including social media and digital and content marketing, and more interactive discussions. There is something for everyone – buyers, designers, makers, DIYers, educators, demonstrators, bloggers, pinners, manufacturers and start-ups! Here are just some of the sessions that will inspire you.
E501: Keynote: 2016 Creative Products Size of Industry Study Presented by Maritz Research, this dynamic presentation will reveal findings that highlight the size of the creative products opportunity, spending patterns of crafters, their demographic profiles and the attitudes they have toward their creative activities.
S222: Color/Design at a Crossroads: Finding the Most Directional Trends When design decisions are being made, the question inevitably arises about the right color direction to take. What path will drive success and consumer satisfaction? The answer is in developing the ability to better assess and gauge their aspirations and lifestyle needs, and encouraging the use of invigorated color palettes. This seminar will be presented by Leatrice Eiseman, prime consultant to Pantone.
S208: Visual Storytelling: Strategies to Engage Through Live Video Periscope, Blab, YouNow, Facebook Live ... the list keeps growing. Live video has taken the social media world by storm. Live video should be a key part of your marketing strategy. Join Cathy Hackl of Globally Social and learn the latest about storytelling over live video platforms, as well as why you should embrace this new social media concept. If you want to stand out from your competition and master today’s hottest platforms, then you can’t afford to miss this seminar.
S224: Build a Website in a Night Calling all creative entrepreneurs! Jump start your website and online store in one night. Dana Walsh of Weebly and her team of experts will help you design your site or store for optimal customer experiences. Learn to design, and master SEO and marketing best practices so you can sell effectively online. Beer and wine included.
S403: Creativation Retail Walking Tour Pack your comfy shoes and get ready to reserve your space on our inaugural Creativation Retail Walking Tour with Rich Kizer and Georganne Bender of KIZER & BENDER Speaking! The Walking Tour will take you on a spectacular excursion to some of Phoenix’s finest retailers. You’ll visit shops with deep design and display pockets as well as shops with lovingly hand-crafted spaces. Celebrate the differences in each store experience and find design inspiration and ideas. Kizer and Bender will share the how’s and why’s of layout and display to help you translate what you see into something you can apply to your business.
S216: The Benefits of Launching Your Own Local Craft Collective Join Kathy Cano-Murillo of The Crafty Chica and her art and craft collective, The Phoenix Fridas, as they celebrate 11 years together. They will share tips on launching and running your own group. Every member of the collective is a working artist. They partner to build success within each other’s careers and the Phoenix, Arizona community. Learn about how the collective organizes art exhibits, utilizes social media, holds fundraising activities, markets locally and nationally, teaches workshops, develops personally and makes money! In addition to these seminars, we’ve added new features on the show floor to enhance your learning experience wherever you are in our creative city. We’re thrilled to announce the return of the Maker Space – bigger and
better than ever! Here, you’ll experience the power of creative collaboration with Brother sewing machines and other traditional crafts from your favorite manufacturers. If you dare to experiment, we’ll have a technology area where you’ll discover how easy it is to craft with start-of-the-art equipment like a 3D printer. When you want to take a break, you can just walk next door to the Lecture Hall to sit and watch demos or get inspired by innovative thinkers talking in our new iDiscover Chats. Everything on this block will teach you how you too can build innovation in your business. Just a few streets over, you’ll find the Edible Arts Bakery where you’ll make edible artworks, such as scrapbook cookies and painted cakes. You’ll learn everything from entry level to advanced techniques, and exchange ideas that will inspire you and help you inspire your customers and followers too. The Bakery will also showcase edible arts by respected cake and sugar artists and designers including Michelle Curran (aka “Chef Mitchie”) and Becky Rink. And of course, Creativation University offers you workshops that will focus on techniques and trends in home décor, watercolor, hand lettering, and more. Plus, we’ll spotlight fabric and sewing in several fun workshops, including a Fashion Fusion Collaborative Challenge! You can sign up with a partner (or we’ll find one for you) and create a fashionable garment and accessories. The winners of the top looks will walk the runway at a Fashion Show at our After Party, a celebration of fashion and creativity on Sunday evening. Last but not least, you’ll have plenty of opportunities to relax, network and create friendships. From the Icebreaker Reception for newbies, to the Innovations Ultimate Pitch event, to the Creativation Celebration, to the Paint-n-Sip sponsored by DecoArt, to the After Party finale, you’re sure to experience the event of the year and savor lasting memories! Start making your class schedule now at CreativationShow.org. Badge registration is open. Conference registration will open September 13! CIT Craft Industry
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g n i n g i s e Red
a
Trade Show
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by Catherine Martell
Y
You’ve rushed through the convention center doors on opening Jean Knotts day to be greeted by an amazing show floor layout complete with bright lights and a sea of color. Have you ever stopped and wondered what is involved with building a trade show from the bare floors up? We caught up with Jean Knotts, the National Sales Manager at NexxtShow, to see what it takes to conceptualize a trade show vision into a reality!
can knowledgeably steer our clients towards a set of best new practices that will return the most for the investment of time, materials and space. CHA’s “city set up” is a direct response to create a fresh new experience for attendees – it’s the experiential marketing that will make
attendees want to return year after year. CHA has taken an approach that is unusual in the industry: the entire show is focused on fostering a sense of community to both attendees and exhibitors. Most shows are based solely on practicality; Creativation will have
January 28 – 31, 2017 in Frankfurt, Germany
Introduce our readers to NexxtShow and tell them what you do for the Craft & Hobby Association (CHA). “NexxtShow is what happens when an expert group of trade show professionals decides to form a new kind of company – and change all the rules. Like CHA and its exhibitors, we’re not content with the ‘trade shows as usual’ mindset and the traditionally expensive ways of doing business. While other decorators think that these things can’t or shouldn’t be changed – we’re already changing them. We work with CHA and all of your exhibitors to produce an exciting, effective event from start to finish, from an empty convention center to a beautifully decorated, invigorating show. Our goal is to raise customer service to an art form, bring value and help increase ROI for exhibitors.”
How did NexxtShow work with CHA on reinventing our show and how is our “city set up” unique? “Most of our clients like CHA do one or two shows a year and possibly attend a few others; we see and produce hundreds of shows annually. With that kind of exposure to what works and what doesn’t work, we
R
s s e n i s u b r u o y h efres
!
Liven up your product mix with refreshing new ideas, materials, tools and techniques – creatively served at the world’s largest trade show for hobby, craft and artist supplies. info@usa.messefrankfurt.com Tel. 770.984.8016
Are you a trade visitor? If so, order your ticket now and enjoy free travel to the exhibition center on local public transportation. creativeworld.messefrankfurt.com/tickets
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a vibe that’s different from any other show because it’s as much about form as it is function. The floor plan is designed to increase traffic flow and engage attendees; there are exciting interactive opportunities spread across the halls, and the show look is completely fresh. All of this will come together to make Creativation a work of art in and of itself.”
How do you work with a company looking to switch up their show from the “same old show” to taking it to the next level? “This is easy for us; we tell ALL of our clients that S.A.L.Y. (Same As Last Year) doesn’t work here. We’re always looking to do more of what worked well. We’re always open to change, and we want to know what our clients think needs improvement. As trends change, we need to help our clients recognize them and get out in front of them.”
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What are the key changes you’ve observed in the trade show industry over the past few years? “We have noticed that exhibitors are getting better at managing costs and expecting a faster return on their investment in participating in a trade show. NexxtShow is constantly working to provide a suite of services to lower the cost barrier to entry so that exhibitors can focus on investing budget resources into face-to-face campaigns instead of service or material handling costs.”
What does it take to redesign a trade show set up? “It starts with exhibitor and attendee marketing. We need to set the stage that paints a picture of what it will be like to participate in the event. Floor plans are developed to maximize energy and flow on the show floor. NexxtShow designers work with CHA’s team to translate their ideas into conceptual
graphics and structures: a process that produces the overall show look and feel. When the time comes for the final build, we look to over-deliver, and give more than the client has imagined for less than they expected.”
When redesigning a trade show, what is the most important thing to keep in mind and why? “That the experience on-site relates to the concepts and materials used from the very beginning of the trade show planning process. This is crucial as it steers attendee and exhibitor numbers. This has to be integrated from start to finish, and has to change or evolve every year to keep the experience fresh and exciting. Each year, the show needs to be creative, so that an exhibitor or attendee knows that they can’t afford to miss the next show. CHA is a perfect partner for us on this – the creativity never stops flowing!”
NexxtShow Case Study: AudiologyNOW! “The American Academy of Audiology (AAA) is the world’s largest professional organization for Audiologists. As one of the founding clients of NexxtShow, AAA has been working with us since 2011 to transform and produce their annual event, AudiologyNOW!, which is the largest trade show in their industry. Like many show organizers, AAA was seeking a fresh, new look for their event, and NexxtShow has delivered every year. In partnership with NexxtShow’s team, AudiologyNOW! has been forefront in bringing cutting-edge technologies to their exhibitors, along with out-of-the box design incorporating bold colors, lighting, and exciting graphics to drive attendance. We’ve helped AAA increase turnout by over 50% over the past years. As a little added bonus, AudiologyNOW! 2016 was held in Phoenix – so we’re familiar with the facility, which takes some of the stress off of CHA and their exhibitors.”
AudiologyNOW! Show 2016
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Creative Entrepreneur Numbers on the
Rise
Increasing numbers of entrepreneurs in the creative arts industries could make the term “starving artist” a thing of the past.
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by Jennafer Martin
W
While the tech industry is known for innovative start-ups-turned-staples like Apple and Google, the creative arts industry is no slouch when it comes to successful entrepreneurs. By its nature, this industry is innovative, inventive, and of course creative, so it’s no surprise it spurs on a variety of entrepreneurs. Over the years, business start-ups have been common in the craft and hobby industry, but in recent years, those numbers have continued to rise. Artists being self-employed is nothing new; in fact, it’s more common for creative artists to be self-employed than it is for those in other industries. While the United States national average of self-employment is about 10.1%, about 34% of artists are self-employed. Talented artists are in no short supply, but there is more to being a successful entrepreneur than talent. Business acumen is needed, including an ability to network and manage your time, an understanding of accounting, marketing and promotion, legal know-how and more. Passion and tenacity are also important keys to business success,
and that is where creative artists are nearly unmatched as business owners--their strong love for creativity and expression often fuel them during the sometimes lean times that can come at the beginning of building their businesses and brands. The economic environment since 2008 has helped creative entrepreneurs ourish as well. Small business ownership and entrepreneurship are on the rise overall; in fact, according to the Pew Research Institute, in 2014, three in 10 U.S. jobs are held by those who are self-employed and their employees. New business establishments that allow entrepreneurs to rent space inexpensively for business meetings and collaboration have become widespread, giving small business owners opportunities to have professional places to conduct business, further helping them get ahead. And the market opens up for customers of creative pursuits in difďŹ cult economic times, helping their businesses thrive. With all of these factors in their favor, it seems that creative arts entrepreneurs are poised to continue to grow and succeed.
Creative Entrepreneurs Speak From the biggest corporations to the smallest start-ups, CHA is the creative destination for the education, training and insights you need to transform ideas into actions to accelerate your business growth. Companies that have been in business for less than two years are now eligible for a discounted Start-up Membership. Find out what some of CHA’s newest Start-up members feel is most rewarding about being a creative entrepreneur. Aditi and Sunila Mahajan of Dots to Lines, DotsToLinesBlog.WordPress.com “It’s never easy being a creative entrepreneur and surviving in the ďŹ eld; however, we have, and it’s because of the smiles we get in return for our work. The appreciation and just the expression a person has when viewing our product is heart rushing. Apart from this, our biggest reward has been our personal growth and development as creative artists, as this passion always gets us out of the bed and going to achieve greater heights.â€? Amber Kemp-Gerstel of Damask Love, DamaskLove.com “I am most rewarded by the trust and creative freedom given to me by the brands I work with. They trust my creative vision and allow me to showcase their products in my own unique way with very little restriction. They want me to put my own spin on their product, which feels great!â€? Do you know someone who is thinking about starting a creative arts product business or has been in business for less than two years? Refer them to CHA to become a member and we’ll give you $25 if they join! Contact Jason Baum, Director of Membership, at 201-835-1218 or jbaum@craftandhobby.org for more information.
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The Lowdown on Phoenix
Phoenix Convention Center Photo courtesy of the Phoenix Convention & Visitor Bureau
by Kristen Farrell
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With the buzz about Phoenix, you’ve probably asked people you know who have visited the city for recommendations of what to expect, what to do and where to go. Yet, they may have not visited Phoenix for business. Here, we’re sharing more about the places we selected to host our 2017 Creativation
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events. By the time you’re done reading this article, you’ll know more about the creative destinations you’ll visit in January!
Phoenix Convention Center Inspired by the turquoise and red hues of the Grand Canyon, the Phoenix Convention Center
is not your typical “concrete box” of a convention center. Our friends at the Convention & Visitor Bureau (CVB) describe the site as a giant neighborhood with three ballrooms, an executive conference center, an adjoining hall that seats over 2,000 visitors, and just shy of 100 meeting rooms.
As you travel through the building, you’ll be surrounded by natural light, air-conditioned rooms and even areas outside where you can meet, relax and enjoy Phoenix’s sunny, winter weather. Plus, with an award-winning catering staff, you know you’ll find a good bite to eat in between workshops and seminars.
Sheraton Phoenix Downtown Hotel Photo courtesy of the Phoenix Convention & Visitor Bureau
Sheraton Phoenix Downtown Hotel The CVB names the Sheraton Phoenix Downtown as “the biggest of downtown Phoenix’s hotels.” With 1,000 guest rooms (plenty of room for your colleagues and family or friends who may tag along), you’ll enjoy the Sheraton’s rooftop sundeck and lap pool before and after our Creativation education programs and events. When you’re in the mood for classic American cuisine, take the elevator down to its restaurant, District American Kitchen and Wine Bar, to dine in open-air patio seating, and enjoy live entertainment and local artwork. The Sheraton is conveniently located in the center of the city, adjacent to the Phoenix Convention Center and just five miles from Sky Harbor International Airport. Plus, during your stay you’ll get complimentary in room Internet.
Arizona Science Center Photo courtesy of the Phoenix Convention & Visitor Bureau
Arizona Science Center Our Creativation Celebration (formerly the CHA Foundation Gala) will be held at the Arizona Science Center. In addition to eating, drinking, honoring our industry’s finest and benefiting the Kids in Need Foundation, this year we can promise you a more interactive evening. During our celebration you’ll experience CREATE, a place where you’ll get inspired and educated through hands-on activities and making. If one night is not enough – don’t worry. We’ve partnered with CREATE on our Maker Space. You’ll have the opportunity to experience the power of creative collaboration throughout the duration of Creativation.
Turn the page to read what some of our Arizona members have to say about their state and this city. Learn more about what you can experience in Phoenix on our hotel and travel page at www.CreativationShow.org.
Crepe Paper Streamers, Glass Glitter, & Dresden Scrap
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Thoughts on Phoenix “Phoenix, especially downtown Phoenix, is teeming with arts and culture everywhere you look. From murals to galleries, shops, bars, indie eateries, everything has a clever, artful spin. It's the perfect place for creatives to get inspired for not only crafty ideas, but big picture ideas too. So much inspiration all in one place!” Lifelong Phoenix resident, Kathy Cano-Murillo, The Crafty Chica “On a dark desert highway, cool wind in my hair ... The desert has always been a source of inspiration for creatives to sing about and to celebrate. Phoenix is a creative hot-spot in the way that it both honors ancient tradition and welcomes modern makers. Whether you are interested in Native American and Western art, architecture by Frank Lloyd Wright, vintage flea markets and art festivals, or craft beers and maker spaces, there is something for everyone in this city! (By the way, that ‘dark desert highway’ is toll-free!)” Brooke Roe, Founder, Pinspiration “Phoenix in January has great weather for outdoor activities, and sunsets bring on those cooler and starry nights. The atmosphere is positive with a diverse population
representing people from all walks of life. There are numerous reasonably priced restaurants, hotels, entertainment arenas and casinos. Phoenix is also known as a major consumer products test market and its shopping selections will confirm that. The posted speed limit on the highway is up to 75 mph and within an hour, you can feel the freedom of just experiencing sights and sounds you alone have created. From the architectural experiments of Arcosanti north of Phoenix or the ghost town of Jerome, to the beauty of Sedona, or even just some horseback riding in Wickenburg; Arizona boasts a number of national parks and monuments, and just plain open spaces. This constantly evolving city is bound to renew creativity and energy for those that come to visit.” Bob and Halina Tepper, Halina The Button Sculptor “Phoenix is one of the best-kept secrets! Metropolitan atmosphere without the price tag. Best Mexican food outside of Sonora, Mexico. Perfect temperatures, no jackets, no coats, no problem. When is the last time you looked up and actually saw the stars? Yep, clear skies and no pollution! Short distance to one of the Seven Wonders of the World, the Grand Canyon. Some of the best shopping in the USA right in Scottsdale.” MicheleEmerson-Roberts, Michele Designs
The Duce Named by CNN as one of America’s wackiest restaurants, The Duce is part restaurant, part jazz club, part boxing ring and part yoga studio. To top it off, everything from breakfast to backyard favorites is made from scratch in “Duchess,” a 1968 Streamline Trailer. Don’t spoil your appetite by dining here first. Save your taste buds (and energy) to join us here after the show floor closes for The After Party! From food, friendly fights and fabulous networking, The After Party is where we recommend you taste this Phoenix favorite. Plus, you’ll see the top looks from our Fashion Fusion Collaborative Challenge. CIT
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Feature your product at the
heart of creativity.
C
Creativation is the place where our industry comes to discover new products. Last year, over 80 exhibiting companies showcased over 130 new products in our Hot Product Showcase, competing to win the hearts of buyers and being crowned a 2016 Hot Product winner or finalist. You’ll recognize some of the awarded finalists included here from seeing them at our event and on retailers’ shelves. For 2017, we’ve developed two new programs for suppliers of all sizes to maximize new product launches at Creativation, the capital of the creative products industry.
New Product Showcase
Innovations Center
Prime advertising space is available at a great value starting from $250! The New Product Showcase will feature exhibitors’ new products released within 12 months prior to Creativation. In addition to being the first thing that buyers will see at the Phoenix Convention Center, we’ll have a New Product Reception on Friday, January 20, before the show floor opens, where participating suppliers and buyers can network and discuss the new products on display.
Are you or someone you know creating, designing or making an innovation that will be revolutionary, break the mold or provide a strategic advantage? The Innovations Center is an interactive area on the show floor where start-ups can exhibit and unveil their innovations at the center of the creative universe at no cost. A judging panel will select five innovators exhibiting here to pitch their innovation for a chance to win $10,000 and winning the title of top creative innovation of 2017.
For more information about launching your products through our new programs, visit www.CreativationShow.org or contact Kristen Farrell at kfarrell@craftandhobby.org.
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800.284.1114 Craft Industry
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New Products New übermatte delivers ultra-matte color in a modern smooth finish. Use easy techniques for vintage finish effects. Twelve trend-focused hues offer a fresh palette of options for color expression. The versatile color spray from Design Master is quick covering and fast drying, with strong adhesion and hardwearing color.
800-525-2644
New holiday blend Stickles and Liquid Pearls assortments by Ranger Ink, add sparkle and
Crepe Paper Streamers from Rose & Meyer in 20 colors are now available in 1-3/4-inch width, simplifying crafting when a long, narrow piece of crepe is needed. Makes it easy to gather yards of ruffles with a sewing machine. Perfect for rosettes, ballerina skirts and parties!
excitement to winter crafts like cards, tags, mixed media projects, holiday decorations, and more. Four limited-edition sets to choose from, each includes two custom Stickles blends and one Liquid Pearls.
rangerink.com
651-342-0152 Plastic Surgery Super Glue by SureHold patented Drip-Proof, Clog-Proof applicator allows for precise, controlled application with minimal clean up. When done, glue is drawn back into the tube to use again and again. No more dried up super glue or caps glued shut! SureHold Plastic Surgery Super Glue bonds acrylic, ABS, fiberglass, plexiglass, polyester, polystyrene and PVC.
surehold.com
ArtFoamies and designer Rebekah Meier teamed up for an exciting new range of mixed media texture designs.
info@artfoamies.com
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Dare 2B Artzy’s
coordinating stamps, dies and papers make cards and scrapbook layouts merry and bright. The dye inks leave the perfect impression every time. Visit Dare 2B Artzy’s website and blog for inspiration.
dare2bArtzy.com
STICKY CRYSTAL by PRECIOSA Crystal Components is a new collection of self-adhesive rhinestone stickers. Add high quality “bling” and endless creativity to your designs. Perfect for scrapbooking and DIY projects. Available in a variety of shapes, colors and sizes.
harmanbeads.com
iCraft Mixed Media Sheets are an innovative new art surface that can be colored like paper, stitched like fabric and printed with an ink-jet or laser printer. Two weights are available. Ideal for inks, sprays, paints, pencils, watercolors, and more. Use quick-drying, multi-purpose Mixed Media Adhesive for paper, fabric and embellishments.
X-Press It Transfer Paper by Imagination International transfers ideas into reality. The unique graphite or white transfer paper runs through inkjet printers without rubbing off on hands or printers. Once image is traced onto a surface, mistakes can easily be erased. 20 sheets for $12.99. 541-684-0013
thermoweb.com
Books By Hand “Designed By Me” Bookbinding Kits by Lineco, with blank covers include pre-cut and pre-scored materials. Collection includes 10 styles, from Blank Book (shown) to Accordion Albums. Kits include easy-to-follow assembly instructions, binder board, book cloth, cover paper, ribbon, threads, needles, pages, and end leaf papers. Create personalized books and color or draw on the cover.
800-322-7775
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Deep Red Stamps’ new Christmas, fall and winter designs are now in stock. The deeply-etched, natural gum rubber, cling-mounted stamps offer better ink transfer and are safe to use with all crafting inks. A poly-coated storage card is included with each stamp. Made in the USA.
DeepRedStamps.com
Scented Gluesticks by Adhesive Technologies Inc. fill craft rooms with holiday scents, for crafting through Thanksgiving, Christmas and beyond. The multi-temp, hot-melt glue sticks work with all AdTech mini glue guns. Available in French Vanilla, Apple Cinnamon, Pumpkin Pie and Christmas Tree scents, from select WalMart stores, Amazon.com, and through Notions Marketing for wholesale retailers.
www.adhesivetech.com
The Boye 4-n-1 Crochet Tool by Simplicity Creative Group, is perfect for crocheting on the go. Each portable tool contains four hook combinations. It’s easy to carry and features a comfortable and relaxed grip, making it ideal for picking up dropped stitches for knitting.
www.simplicity.com
Twisteezwire lets you create colorful, soft and shapeable hats and handbags out of vividlycolored plastic coated copper wire. No tools are required. Witzend Workshop has been imagining new uses for Twisteezwire since 1960, for people of all ages.
203-393-2397
Lawn Fawn’s “Frosty Fairy Friends” Clear Stamp Set features fairies dressed in winter wardrobes, complete with accessories, winter berries, pine needle branches, and a tree trunk house just waiting to be decorated for a "fairy" magical holiday!
lawnfawn.com
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Buttoonies by Craft Yourself Silly LTD, are a simple, fun project for crafters of all ages and abilities, no glue or needles required. Just thread them together, adding in bespoke foam shapes to create from a range of 30 characters. They make great key chains, at pocket money prices. www.craftyourselfsilly.com
3-Tier Dessert Stand by Deflecto takes desserts and appetizers to a new level, with two adjustable display tiers perfect for displaying cupcakes, cake pops, cookies and more. Decorate with ribbon or tape. Sets up quickly, knocks down flat for compact storage, and cleans up easily. Includes three, clear plastic round plates and two supports.
www.deflecto.com
Tattered Lace’s Cake - Lavish Blooms Poppy Die by Tattered Lace is a food-safe, metal cutting die. Make die cut shapes from wafer paper and icing sheet using a range of cutting machines. Easily apply shapes to large cakes using edible glue or royal icing, and color using a range of methods.
www.tatteredlace.co.uk
The Silhouette Mint by TODO by Craft Retail (Ideal Shopping Direct), is a multi-functional crafting machine that lets crafters hot foil, letter press, die cut and emboss on one machine. Developed with the crafting community, it’s designed to meet scrapbooking and card making project needs, and work on all papers, card stock, fabrics and leather. The adjustable dial enables the machine to cut and emboss using any die or embossing folder.
Silhouette America, is an innovative and powerful custom stamping system. The machine’s “thermal printing” ability lets you create 3D reliefs of custom designs on Mint stamp sheets. Simply apply Mint inks to your stamp, and stamp up to 50 times before reapplying ink. Mint Studio custom software is included with purchase.
www.createandcraft.com/todo
www.silhouetteamerica.com
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Ribb-Its by LC Design Company is a display system for hanging cards and artwork without adhesives. Three components – ribbon, clip and two-piece magnet – work together to form an attractive and non-damaging display. It’s easy-to-use, quick to install and easily customized. Showcase style and creativity by mixing and matching ribbons, clip and magnets.
übermatte by DESIGN MASTER® color tool, inc. makes changing color easy. The quick-covering, fast-drying spray delivers modern, ultra-matte color in a smooth finish. Available in a palette of 12 trend-focused hues, the hardwearing color adheres strongly to transform hard-to-color surfaces. Its deep matte finish enhances both vintage and modern trends.
www.dmcolor.com
Ergo Texture Hammer by ImpressArt allows you to make one-of-a-kind textures and patterns in metal jewelry with ImpressArt’s metal stamps. Insert any 6mm metal stamp into the hammer head, secure with the set screw and strike the hammer on a metal blank to create borders, textures and patterns. The angled, ergonomic handle is comfortable and easy to use, for clean, crisp impressions every time.
www.impressart.com
i-loom by Wooky Entertainment turns ideas into finished accessories by pairing an innovative device and iPad application. The i-loom app offers a user-friendly and interactive Pattern Creator, Bracelet Maker and Boutique feature. All DIY lovers can create, connect and share simple to complex knotting projects, as they discover the next generation of bracelet making!
www.wookyentertainment.com
Clover’s Tassel Makers are available in small and large, so you can easily create clean, uniform tassels in a variety of sizes. Use your favorite threads or fibers to create a unique design.
www.clover-usa.com
ArtFoamies by Balzer Designs are high-quality foam stamps for today’s crafter. They’re not your grandma’s foam stamps! The “StampBuddy” is a reusable, refillable paint ink pad for colored printing. Use on mixed media, art journaling, Gelli printing, fabric, paper, walls, furniture and wood – the possibilities are endless. Stamps are designed by artists and easy to use with supplies you already have. www.artfoamies.com
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Creativity Is Our Business Contact a designer today to schedule a class, arrange for a consultation, improve your social media or solve your design dilemmas.
Upcoming Event
beth | watson
DESIGN STUDIO &+$ 'HVLJQHU ,QVWUXFWRU 0L[HG 0HGLD $UWLVW EZGHVLJQVWXGLR EORJVSRW FRP
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Eileen will embark on her tenth Paper Trail teaching tour in September with Scotty, her vintage trailer. She will journey from Virginia to the Pacific Northwest, head down the California coast and back through Texas, returning in November. Consider being a stop on her next trip! Contact Eileen for more info.
Reserve your space in the Designer Showcase of Craft Industry Today magazine by calling Darlene Ryan at 800-344-0559.
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American Orthopedic ...................21
Eileen Hull .........................................31
Messe Frankfurt Inc. ......................17
Artfoamies ........................................13
Gelpress .............................................24
Paper House Productions ............18
Beth Watson Design Studio ........31
Imagination International ............. 9
Ranger Industries ............................. 7
C&T Publishing ................................25
Jgoode Designs...............................31
Rose & Meyer ...................................23
Chase Products Co. .......................... 2
JPS Digital/Deep Red Stamps ....11
Surehold ............................................21
Crafter’s Companion ....Back Cover
Lawn Fawn ........................................13
Therm O Web ..................................... 6
Dare2bArtzy .....................................10
Lineco/University Products.........11
Witzend Workshop LLC ................23
Design Master Color Tool.............19
Little Pink Ladybug .......................... 5 Craft Industry
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Introducing the
Fully Automatic
Electronic Die-Cutting & Embossing Machine
Starter kit comes with all plates & accessories included PLUS
16 Metal Dies and 3 Embossing Folders
Cut through craft metal, leather, fabric, burlap and other mixed media surfaces. Large platform enables edge-to-edge cutting of Letter size and up to 12� long. Quiet, fast and incredible pressure for exceptionally detailed results.
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O DE W R !
Compatible with all brands of thin metal dies & embossing folders.