FOR PEOPLE WHO SELL TO TEACHERS, PARENTS AND SCHOOLS
You’re One of the Family at
by Victoria Ritter
TTHE ISSUE
A New Student’s Perspective
he new year is an opportune time for introductions. As Kevin is taking a sabbatical, I would like to take a moment to say hello and formerly introduce myself as the editor of Educational Dealer.
I’m going to be perfectly honest – as I believe honesty is the strongest basis for any relationship – and admit that I am a relative newcomer to the education industry. I did serve a brief stint as a substitute teacher right out of college, and the experience left me with a deep respect for educators. Nevertheless, I am an eager and quick learner, a model student.
I am also a bookworm. English was my favorite subject growing up, aided by a couple influential teachers. I was fortunate enough to find a career path that not only lets me to write editorial content for others to enjoy, but to hear people’s narratives and share their own stories. For time immemorial, that is how humanity has learned – by telling stories and sharing lessons as society evolves. I feel fortunate to be a part of that tradition and carry it on.
When it comes to education, I believe a major key to success is making learning fun, plus creating a safe and engaging space for students.
countless individuals, organizations and businesses whose expertise creates learning spaces. I’ve connected with manufacturers and retailers dedicated to innovation and engaging new generations of learners. When I attended EDspaces for the first time in 2023, my view was further broadened by listening to architects, designers, educators and even students present on a variety of topics – from safety and types of classroom spaces to seating arrangements. It was a very successful show, as I walked away with several new contacts and a head full of ideas for articles. I’m looking forward to returning to EDspaces later this year in Columbus, OH.
That’s where this industry comes in.
In my two years of editing Educational Dealer , I’ve explored various facets of education: the
One of my responsibilities as editor is to keep up to date on what people in the education industry are saying. At the end of 2024, we sent out a survey asking readers for their feedback on what they used the magazine for and how the publication can move forward. Once again, it turned out to be a very educational experience. I was astonished at the longevity of our readership and was thrilled to hear people’s insights. If you haven’t had a chance to take the survey, it can be
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found at educationaldealermagazine.com/about-us/readersurvey – it only takes a few minutes, and the results can benefit everyone.
When it comes to education, I believe a major key to success is making learning fun, plus creating a safe and engaging space for students. That’s where this industry comes in.
Manufacturers such as Eco Harmony, Marco Group and USA Capitol take pride in making a variety of furniture options that are colorful and comfortable for kids and adults alike.
Businesses including Creative Teaching Press and Eureka provide décor such as posters and bulletin board materials that create a friendly atmosphere. Not to mention the various companies that provide teaching materials and tools, thus helping to make educators’ job that much easier.
I am honored and excited to be working with companies who impact education from various angles.
Retailers connect suppliers with educators and parents, offering their own expertise and guiding customers toward the right options. Together, you provide a cornerstone of education.
We have a wonderful selection of features in this issue that are sure to entertain and delight you in the first quarter of 2025. I sat down with Teacher’s Pet, an educational resource store in North Carolina; their fortitude and warm, welcoming approach to selling learning supplies left a warm feeling in my chest. EDspaces’ Joe Tucker and ECRM’s Tony Giovanni recalled the successes of their respective shows and hinted towards what’s to come in future events. Meanwhile, manufacturers provided a selection of décor, learning materials and more that educators can use to spark some fun in their lessons. These stories and more await.
While my first-hand experience in schools lasted a short time, I am honored and excited to be working with companies who impact education from various angles. Educational Dealer has a long, proud history, and I am dedicated to continuing its legacy for years to come.
For People Who Sell to Teachers, Parents and Schools
A brand of Fahy-Williams Publishing
About Educational Dealer
Educational Dealer Magazine has supported the school furniture/classroom supply/teacher resource industry since 1976. Its profiles of people in our industry, education market updates, and product features strike a winning balance that meets the needs of retailers, catalogers, resellers and online merchants.
Publisher Tim Braden tbraden@fwpi.com
Editorial Director Victoria Ritter victoria@fwpi.com
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by Victoria Ritter
Everyone’s a Favorite at Teacher’s Pet
Teacher’s Pet, an educational resource retailer in Morganton, NC, is rich in not only supplies, but stories and strong connections across multiple communities.
Janis Smith founded the store in 1994, as the nearest educational supply store was half an hour away. Today, her cousin, Susie Keys, owns Teacher’s Pet and operates it with her sister-in-law, Patricia Smith, and friends Lynn Lindsay and Millie King.
Teacher’s Pet has been at its current location since 2000, which was formerly a car lot owned by Keys’ husband; he still owns the land. The Keys have added onto the building three times, expanding its footprint to more than 5,000 square feet. “I’ve had people who’ve never been here before tell us, ‘Wow, I thought this was just a tiny place. It goes on and on and on,’ Keys said. “And I’ll say, ‘I’ll give you some bread to make breadcrumbs to drop and find your way back.”
The main room houses the register, math supplies and early childhood items. Adjacent rooms are dedicated to Christian products, science supplies and decorative items including bulletin board sets, cut-outs, notepads and banners, respectively.
One of the additions is a modular building that houses language arts, social studies, books and handwriting materials. “We even have the kitchen back there,” Keys said. “When I had that room built, I didn’t have as much materials at the time.”
Teacher’s Pet carries between 25,000 to 30,000 SKUs, Smith estimates. Major companies include Carson Dellosa Publishing, Scholastic, Eureka, Pacon, Teacher Created Resources, Creative Teaching Press and Musgrave Pencil, to name a few. North Star is the store’s go-to for Christian supplies. “Teacher Created Resources has become my biggest seller because of the amount of products they have,” Keys explained.
When selecting the store’s inventory, Keys turns to catalogs, trade magazines and sales reps, often asking local teachers for their input. Stocking items is a bit of trial and error as the Teacher’s Pet team works to see what sells well. There are times that certain items can catch employees by surprise with how well they perform. “I never would’ve dreamed that the fidget stuff would be so popular,” Smith observed.
“A lot of kids, that’s how they learn,” Keys said, noting the popular trend of hands-on learning. “They have to touch it, feel
energy to improve focus and attention while sitting!
it, taste it, smell it, have their hands on it.”
Teacher’s Pet also offers items made in the store. Keys and her team make file folder games with die-cuts. Past renditions include ABC matching games, counting practices, sight words, multiplication and North Carolina facts. They are also economical for teachers, with the most expensive file folder game costing about $6.50. “Do we make any money off of them? No,” Keys said. “Does it keep us busy and out of trouble? Yes.”
Inventory is conducted every December by manually counting items; the store closes for a week to complete the task. In years past, Keys’ daughters brought over members of their high school service club to help. Keys would hold a pizza party afterwards to thank
them. “We get a legal pad and a pencil and everyone takes a room,” Keys said.
The early months of the year mark back-to-school purchasing. The majority of Keys’ orders are due by the end of March, so she starts submitting requests in early February. She typically looks for new items, as she knows that’s what teachers are interested in. Orders are made large enough to qualify for free shipping; while it’s a large expense, some companies give Keys until the autumn to pay it back.
“I cannot let myself think about how much money I owe when all of these orders are placed because I just take it on faith that we’re going to sell it,” she stated. “And there has never been a year that I have not been able to pay all those back-to-school invoices.”
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Family-built, friend-supported Keys credits her family for Teacher’s Pet’s longevity. When her cousin’s health started to decline eight years after founding the store, Keys offered to help.
“My first intention was to keep it going because there were weeks when the store was not even open because of her health,” Keys said. “But that didn’t work out with her, so I bought the inventory and built the main room in two months’ time with the help of family. This is a family business.”
Keys’ family has pitched in to help with the store. Her niece and daughter used to work at the store in the summer. Her husband helped finance the store in its early years and moves pallets of supplies with his Bobcat tractor. Her brother comes by whenever there’s something that needs fixing; her dad used to do the same before he passed away. Her mom entertained children as their parents shopped, offered a listening hear to those in need and cooked dinners every Tuesday.
“Teacher’s Pet is a family, and family is what has built it to what it is today,” Keys stated. “If it wasn’t for them, I would not be here.”
Customers are just as valued and are treated like friends, no matter if they’re first-timers or regulars. Keys has made lasting relationships with teachers and parents. Every year they look forward to visiting missionaries from Ghana, Haiti, even as far as Australia.
“We have a lot of people who are missionaries in other countries,” Keys said. “They come up once a year to visit families and they always stop in at Teacher’s Pet to take stuff back to help with teaching.”
Since many teachers are expected to buy their own supplies, Teacher’s Pet started a customer appreciation program called Apple Bucks to help ease the financial burden. For every $5 spent, customers can receive a stamp on their frequent buyer card. Keys has seen teachers save up their cards and spend them during back-to-school season in August.
Kevin Maas kmaas@screenflex.com
Teacher’s Pet is more than a teacher resource center – it’s a community resource. The store once hosted workshops for vacation bible schools and Western Piedmont Community College. Local organizations use the store’s angel cut outs for Christmas giving trees and retirement homes. Teacher’s Pet provided ribbons for a local field day. In years past, Keys would visit schools, churches and daycares with a catalog and a big box of animal crackers to introduce themselves.
“It’s not about making money,” Smith said. “It’s about helping all the different organizations.”
Fulfilling needs
Keys came to Teacher’s Pet with some retail experience – she had her own business, Bathtime Body Care, prior to
taking over the teacher store – but she found that education was a completely different market. She deferred to her aunt who was a school secretary and the advice of her customers on what educators were looking for. “I would rely heavily on my teachers to help me in those early days.”
Today, Teacher’s Pet is the only educational resource store in the area. For educators, it is a beacon in the community, especially when times get tough. This past autumn, floods from Hurricane Helene devastated North Carolina, and schools were destroyed. Keys and her team got to work, calling out for donations from suppliers. In return, the store gave teachers credit and reached out to schools to let them know about the store’s presence.
“They could not be more appreciative,” Smith recalled. “And, we even found teachers who didn’t know about Teacher’s Pet. It was a blessing for them.”
Keys is expanding the store’s reach and growing her community. She’s proud of Teacher’s Pet’s journey and how the store continues to impact the community.
“If there’s a need, we try to meet it,” Keys stated.
Local teachers visit the store to stock up on supplies after Hurricane Helene devastated the area.
by Victoria Ritter
EDspaces Puts Theory into Practice
EDspaces’ 2024 show was a resounding success. The event, which took place November 12 to 14 in Houston, TX, was one of the best-received shows, according to Show Director Joe Tucker.
“The two biggest things we heard was how people walked into the exhibit floor and their eyes opened,” Tucker said. “They felt the energy by seeing new products everywhere. There were
many half-hour, hour-long sessions at booths. You add that to the leveledup education. We only heard amazing things. It’s going to be hard – but not impossible – to repeat.”
Last year’s educational trade show welcomed more than 1,600 verified attendees including distributors, A&D and education institutions. While attendance was slightly lower compared to the 2023 show, this was
still EDspaces’ second-largest event, said Tucker. Of the 188 vendors on the show floor, a little more than 50 exhibitors were new. The Campus Safety Conference hosted an additional 40 vendors.
“When you put it together, it’s one of the bigger conferences dedicated to the full scope of learning environments, safety and successful outcomes,” Tucker stated.
Successful new ventures
The 2024 show had several new features for guests to enjoy. EDspaces Park provided a place for show guests to relax and recharge between educational sessions and trips around the show floor. As a bonus, the Park featured puppies – all adoptable – for attendees to play and bond with; about 10 dogs found their forever homes during the show.
Meanwhile, the Ultimate Durability Zone by My Resource Library gave people a chance to put carpet and furniture through their paces, as they tested the materials’ durability. It was a chance to show how surfaces play into learning design.
Also new to the 2024 show was the Bringing Learning Environments to Life space, a collaboration between MiEN, OnPoint and EDspaces. The interactive space allowed people to gain a fresh perspective on learning spaces as they moved furniture to create different setups. “It really provided a hands-on, thought-provoking experience for
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Simply cute and functional cushions Coupled with our Galaxy Floor Table create a vibrant, innovative environment to enjoy the learning process while sitting comfortably on a soft cushion. Easily wipes clean and available with a storage cart option.
attendees,” Tucker explained. “It was the first time attendees experienced how the environment and the furniture can be educational tools and enhance instruction, support 21st century skills and increase learner outcomes.”
Tucker hopes to continue Bringing Learning Environments to Life to the 2025 show. These spaces bring together concepts and available materials to create real-life presentations. “The ultimate goal is to say, ‘Here’s theory. Let’s go next door and put it into practice,’” he added.
Honoring voices in the industry
Regular show spaces continued to perform well. About 100 educational sessions took place across show’s three days, plus nearly 20 sessions were part of the Campus Safety Conference. But it was not only the number of sessions that was impressive, but also the content.
“We had more interaction and
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energy within the rooms,” Tucker observed. “People were walking away with more action items. It also helped that in every one of the sessions we had a voice from the educational background.”
The Bold Women Collective Networking Event, held on November 12, was a popular event where women leaders networked and explored leadership opportunities. EDmarket has taken the lead on the Bold Women Collective, turning it into a full program with monthly calls and webinars. Tucker and show organizers are looking for ways to further develop the program and add more networking opportunities. “It’s a spectacular program and will only continue to grow,” Tucker said.
The winners of the EDspaces Innovation Awards, presented in partnership with Learning By Design magazine, were honored on November 12. Thirty-three participants vied for the award this year, and a panel of four education practice-based judges. The Nook Sensory Shelter won best in show, with NEXT Hub from Clear Touch and BioTable from Pedagogy Furniture taking second and third place, respectively.
The winners of the EDspaces Innovation Awards, presented in partnership with Learning By Design magazine, were honored on November 12. Thirty-three participants vied for the award this year, and were evaluated by a panel of four education practice-based judges. The Nook Sensory Shelter, which provides students a calming space to retreat and regulate, won best in show. Second place was awarded to Clear Touch’s NEXT Hub, an innovative solution for helping to equalize access to technology tools. BioTable from Pedagogy Furniture took third place for its unique, purposeful design and connection with nature.
The EDspaces team is already looking ahead to this year’s show, to be held November 5 to 7 in Columbus, OH. Registration is expected to begin in early May.
“You can walk out onto High Street and there’s bars and restaurants – everything’s right there. Plus, the convention center’s compact,” Tucker said. “We’re excited to be in Columbus.”
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EYE ON EDUCATION
NAEP Announces National Math, Reading Scores
Results are in for the National Assessment of Education Progress (NAEP), administered by the National Center for Education Statistics (NCES) between January and March 2024. The NEAP evaluated math and reading levels for fourth and eighth graders across the U.S.
Average fourth grade math scores were two points higher than 2022, but three points lower than pre-pandemic scores in 2019. Meanwhile, the average eighth grade score were “not significantly different from 2022,” but dipped eight points from 2019. Both the average fourth and eighth grade reading scores were two points lower from 2022 and five points lower compared to 2019.
“NAEP has reported declines in reading achievement consistently since 2019, and the continued declines since the pandemic suggest we’re facing complex challenges that cannot be fully explained by the impact of COVID-19,” said NCES Associate Commissioner Daniel McGrath.
Victor Technology Releases Classroom Cellphone Locker
As many states have adopted restrictions and bans on cellphone usage in schools, there is an increased demand for solutions on how to handle cellphones. Victor Technology, a manufacturer and distributor of office products based in Bolingbrook, IL, has released a Classroom Cellphone Locker.
At least 19 states have passed laws and enacted policies that ban or restrict students’ use of cellphones in schools statewide or recommend local districts enact their own bans and restrictive policies. Cellphone restriction conversations rise amid increased social media use and distractions within the classroom.
According to research from a National Center for Education Statistics survey of approximately 4,800 public elementary and secondary schools, 76 percent have prohibited cellphone usage outside of academic use during school hours, and younger students in elementary and middle schools are more subject to bans compared to high schoolers.
“Our goal is to provide a secure and reliable way for educators to safely store students’ cellphones while they’re in a classroom,” said Doug Nash, CEO of Victor Technology. “We understand how important distraction-free learning
is to teachers and students’ alike, and by providing a safe, convenient and lightweight Classroom Storage Locker, we hope to be part of the solution.”
For more information, visit victortech.com.
Increase in Student Homelessness Highlights Need for School Resources
The number of pre-K-12 students experiencing homelessness has increased in recent years. Advocates say that with the increased identification of homeless students comes more access to resources, according to K-12 Dive.
In the 2022-2023 school year, 1.4 million students experienced homelessness, according to a dashboard by SchoolHouse Connection and Poverty Solutions at the University of Michigan – a 25 percent increase from the 2020-21 school season. Additionally, the U.S. Department of Housing and Urban Development reported the
number of families with children experiencing homelessness increased 39 percent from 2023 to 2024.
“We want to really stress the fact that increased identification is a really positive thing,” stated Jennifer Erb-Downward, director of housing stability programs and policy initiatives at Poverty Solutions. “When students are not identified, they’re not receiving the supports or legal protections that they have a right to.”
There are a few resources for schools that serve homeless and low-poverty kids. The McKinney-Vento Act – a federal law that ensures homeless youth receive an education – typically appropriates $129 million and serves about 21 percent of school districts, according to SchoolHouse Connection and Poverty Solutions. Last fall, the Monarch School, the only K-12 public school in the U.S. that solely serves unhoused students, launched Nexus (monarchnexus.org), a training module for educators for working with students experiencing homelessness.
Revolutionizing The Standard In Education
ECRM Connects Experts in the Education Industry
by Victoria Ritter
Dealers and manufacturers from around the world were able to escape the cold weather and make connections at ECRM’s Educational Supplies & Furniture Session. This year’s session took place February 10 to 13 at the Westin Hilton Head Island Resort & Spa for the third consecutive year.
“This session is the destination for leading educational dealers looking to source products from suppliers of educational toys, educational furniture, arts & crafts, STEM/STEAM, and school & office supplies,” said Tony Giovanini, SVP of General Merchandise at ECRM. “It was a very engaged group, and we saw a lot of innovation at the session.”
Total attendance reached 175 people, including 50 suppliers and 40 buying groups. There were more than 1,600 buyer and seller curated meetings between the two groups. Attendance at the Educational Supplies & Furniture Session has remained consistent since the pandemic, according to Giovanini, with supplier participation still going strong.
Six new suppliers came to the session: which specializes in magnetic tiles designed to promote creativity and exploration of STEAM learning
a UK-based school and nursery furniture manufacturer an Italian supplier of writing instruments
DBLG Import, a Canadian arts and crafts distributor
Popular Playthings, which provides magnetic learning/construction tools
The Fidget Games, which focuses on sensory
While there were a couple larger retailers present, including Amazon and Staples, the majority of attendees consisted of independent stores, dealers and distributors.
“We had good quality retailers, wholesalers and dealers that participated,” Giovanini stated. “We receive frequent feedback on the quality of the meetings people had. Our high level of curation closely matches a buyer’s needs and objectives for their business with the products and capabilities of the participating suppliers.”
Giovanini noted popular trends included STEM/STEAM, sensory education, construction with magnetic tiles and colorful products.
The annual Buyers’ Choice Awards were hosted on February 12. Connetix was a finalist, while Team Genius Squad, Inc. was this year’s winner. Ava Simmons, a 12-year-old entrepreneur, creates STEM products, videos and experiment kits for kids. “I think in the history of ECRM, she’s probably the youngest person to win the Buyers Choice Award,” Giovanini said.
ECRM’s Educational Supplies & Furniture Session is a “must-attend” event, said Giovanini. “ECRM’s format is unique in the industry,” he added. “Between the curated meetings and networking functions, we provide a myriad of opportunities for buyer and seller engagement throughout the time they are with us.”
The 2026 Educational Supplies & Furniture Session is set for February 9 to 12 at the Hilton Sandestin Beach Golf Resort and Spa in Miramar Beach, FL. To learn more, visit ecrm.marketgate.com
Brand-New Phonics Fun!
Turn learning into an adventure with these interactive phonics and word-building resources.
Whether building words, cutting and creating, or acting out stories, these engaging tools make learning to read an exciting, hands-on experience!
Contact your Scholastic sales representative for more information.
Below: Ava Simmons
Right: Connetix was a Buyers’ Choice Awards finalist
Jazz Up
the Classroom
From décor and learning materials to crafting supplies, here are a few products that put a little PIZZAZZ into learning environments.
Giant Caterpillar Chalkboards from Learning Advantage can help develop creativity, concentration and fine motor skills. These decorative, customizable boards made from weatherproof plastic can be added to classrooms, playgrounds or homes without taking up space on the floor. Occupy children without using screens, and give them a space to write, draw and socialize in small groups.
Plant the seeds for a fruitful year by displaying the Apple Time Inspire U 4-Poster Pack from Creative Teaching Press. These freshlooking posters are perfect for display in a school, at home or anywhere a little inspiration is needed. The posters’ reaffirming statements promote positive outlooks toward learning, teaching, taking risks and making the most of each new day.
The Connections Pentagon Play System
Kaplan Early Learning invites children to play in limitless ways. Children can use this product both indoors and outside to build structures, machines or models. This product helps develop physical dexterity, critical thinking skills, spatial awareness, visual perception and more. The kit includes laminated activity cards that stimulate new ideas and problem solving.
Add an interactive twist to the classroom with vibrant, full-color Articulation Cards from Scholastic. These cards model mouth placement for 45 English phonemes, helping students see and practice sounds. Each card includes a QR code to a video demonstration, allowing students to see and hear the sound in action. These cards are great for group or individual practice.
The Time Timer Original 12-inch is a large, 60-minute visual timer that can be viewed from a distance. The silent, no-ticking design minimizes distractions, while the optional audible alert signals when time is up. The visual countdown keeps students on track during independent work, group tasks and timed assessments; teachers can also use the timer to signal transitions.
The Party Pack Sand Art Activity Kit from Sandtastik is an all-in-one kit that includes 12 vibrant sand colors and 25 assorted bottles. Sandtastik’s sand is certified non-toxic, free of fillers and ultra bright. Students can explore color theory, pattern-making and fine motor skills. Teachers can use it for STEAM lessons, seasonal crafts or as a reward activity.
Wesco’s Floor Seat is a versatile chair that helps teachers adapt to different activities. Designed for easy mobility and built to last, it can withstand daily use. Its child-friendly design and fun, engaging colors help create a positive, inviting environment. The Floor Seat is lightweight, safe and can be used for reading time, group work or solo play.
The Illustrated Guide to Visible Learning Classroom Poster 5 Pack from Corwin Press brightens classroom walls and highlights five practices of visible learning: classroom and school climate, teacher clarity, teaching students to drive their learning, practice and overlearning, and feedback. The graphics come from the bestselling book The Illustrated Guide to Visible Learning.
ArtiSands Sand Art Boards from ACTÍVA offer a creative way to craft vibrant sand art. Each board features a pre-cut, self-adhesive design covered by a peel-away layer, eliminating the need for glue and reducing mess. Students can explore color blending, composition and fine motor skills. Teachers can use them for art lessons, themed projects or sensory activities.
BUSINESS NOTES
Congress’ Main Street Tax Certainty Act to Stop Tax Hike
In 2017, the 20% Small Business Tax Deduction was created, allowing small business owners to deduct up to 20 percent of their business income. The deduction helped level the playing field between small businesses and larger corporations.
Fast forward to January 23, 2025 when Sen. Steve Daines (MT) and Rep. Lloyd Smucker (PA-11) re-introduced the Main Street Tax Certainty Act. The act would make the 20% Small Business Deduction permanent and avoid a massive tax hike –expected to take effect at the end of the year – on a majority of small businesses.
“If Congress fails to act, more than 30 million small businesses will face a massive tax hike at the end of this year,” said Brad Close, president of the National Federation of Independent Businesses (NFIB). “The 20% Small Business Deduction allows nine out of 10 Main Street job creators to compete, grow their business, hire new employees, raise wages and give back to their communities. NFIB is grateful for Sen. Daines and Rep. Smucker for their consistent leadership to stop the small business tax hike and urges Congress to pass the Main Street Tax Certainty Act to make the Small Business Deduction permanent.”
Holiday Sales in 2024 Exceed Expectations
Last year was a success in terms of holiday and overall sales. Core retail sales for the 2024 holiday season grew 4 percent over 2023 while sales for the full year increased 3.6 percent, according to the U.S. Census Bureau. The holiday surpassed the National Retail Federation’s (NRF) prediction of a 2.5 to 3.5 percent increase.
Holiday spending in 2024 reached a record $994.1 billion, and the whole year’s sales were a record $5.28 trillion.
“Consumers came out to spend this holiday season and clearly underscored the solid growth in the U.S. economy,” said NRF Chief Economist Jack Kleinhenz. “The spending pace was back to pre-pandemic growth and indicates a good start for the year ahead. While the shorter holiday shopping calendar likely influenced the continued trend of more online shopping, there was also a return to in-person shopping experiences and a focus on early buying. The 2024 figures were driven in part by lower inflation compared with 2023, particularly for goods. Even though consumers are still relatively healthy and there was a notable increase in spending, they remain budget conscious.”
Sales in November and December saw year-over-year gains in multiple retail categories, including the following:
• Online and other non-store sales were up 8.6 percent.
• Electronics and appliance stores were up 3.7 percent.
• Clothing and clothing accessory stores were up 2.8 percent.
• General merchandise stores were up 2.4 percent.
NRF provides data on retail sales each month and also forecasts annual retail sales and spending for key periods such as the holiday season each year. To learn more and keep up to date on trends, visit nrf.com
Tips on Prioritizing Employee Mental Health
While May is Mental Health Awareness Month, it’s always a good time to focus on your employees’ wellbeing. Healthy and happy employees not only have a better quality of life, but can positively impact the business.
There are a few ways employers can look after their staff members and offer them support. Tiffani Martinez, human resource director at Otter PR, offers a few mental health tips on smallbusinesscurrents.com to avoid stress and employee burnout.
Flexible work arrangements allow employees to maintain a healthy work-life balance. This can also lead to increased employee engagement, boosted productivity, higher morale and a positive work environment.
Mental health days provide a way for employees to take a small break or “mini vacation” from work. The pause permits a staff member to recover their mental stability and return to work refreshed and reenergized. Companies that provide mental health days also see improved retention rates.
Resources such as counseling or therapy can also support well-being. Companies that provide access to these mental health resources see improved retention rates.
Martinez added that her company encourages personnel to utilize stress management techniques. Examples include providing access to mindfulness apps and promoting attending yoga classes or exercising.
Cool Hot
innovations in the furniture and equipment category
This wireless soundbar and voice amplifier from Maxell deliver crystal-clear audio, ensuring your voice projects clearly in every corner of the classroom. maxell-usa.com
MINIS from Wesco N.A. fit small spaces and can be quickly set up into motor courses for active play! wescona.com
The Illumi Mite Table from Childbrite helps children experience how the color of light interacts with other colored objects. The table can be set to white in addition to several other colors. childbrite.com
The ADA desk from Columbia Manufacturing ensures accessibility in education paired with style, collaboration and inclusivity. columbiamfginc.com
For more than 30 years, AWT World Trade has offered the industry’s most comprehensive range of screen printing supplies. From safety products to brushes and hundreds of other items, you’ll find whatever supplies you need. sales@awtworldtrade.com awt-gpi.com/supplies.php?menu=2
Chat from Lesro is now available in a square back! Design your learning spaces with even more customizable seating options. lesro.com
Board Buddies from Flipside are magnetic foam blocks with a dry erase surface. Multiple sizes and kits available. Draw, place, erase! flipsideproducts.com
Flux Mobile Glass Writing Surfaces from Aarco Products keep ideas flowing and collaboration rolling for users everywhere – from classrooms to faculty lounges. aarcoproducts.com
The Atrium Collection by Jaxx from One Up Innovations offers great decor options in calming materials and colors. oneupinnovations.com
MOD + Protect Case in Tread from Time Timer is designed to absorb shocks at all angles and protect the MOD from unexpected tumbles. support@timetimer.com timetimer.com/distributors
The Full Motion Room Divider from Screenflex offers customizable privacy with flexible 360° hinges, acoustical fabric, and versatile configurations for any space. screenflex.com
The Laptop Box from USACapitol is designed to easily attach to any new and existing chairs. This space-saving accessory stores laptops and textbooks, keeping everything organized and within reach. usacapitol.com/product/laptopbox
Seesaw Sensory Balance Board Rocker from Bouncy Band enables children to practice balancing and challenge themselves to navigate five balls through a grooved path. Helps train patience, develop balance and improve coordination. bouncyband.com
the best in instructional materials
Magnetic Push Pins from Miller Studio are made with neodymium magnets, the strongest type of magnet available, and can hold up to 16 sheets of 20-pound paper. Features a userfriendly plastic design for easy gripping. magicmounts.com
With ArtiSands from ACTÍVA, effortlessly create beautiful sand art – just peel, pour and pat! Perfect for parties, events and more! Made in America. activaproducts.com
RIGOR Unveiled from Corwin Press is for teachers, teams, coaches and leaders. It provides a wealth of support for classroom observation and reflection. Includes 150 videos. $44.95 corwin.com/books/rigor-unveiled-292590
Enhance your reading area, school entrance or multipurpose room with this Reading Tree and Bench from Kaplan Early Learning Co. Available in three different configurations. kaplanco.com
The Apple Time Class Management Mini Bulletin Board from Creative Teaching Press cultivates an environment where good behavior, kindness and teamwork can thrive. creativeteaching.com
The 7 Mighty Moves Reading Resource from Scholastic is a time-saving, practical resource that provides everything teachers need to implement the 7 Mighty Moves in their daily instruction. scholastic.com/tsmarketing
Sandtastik’s Classic Colored Sand set is ideal for crafts, decorations and more. Elevate your art with this eight-color sand set! Features reusable bottles with pop-up lids. Kid-safe. sandtastik.com
Musgrave Pencil’s Online School Catalog features all of our latest products and pencils. In addition, you’ll be able to see any updates to some of your favorite designs! musgravepencil.com/ pages/catalog
Liquid Floor Tiles Assorted Color Squares from Kore Design include nine colorful tiles, providing a fun dynamic sensory experience for kids. korestool.com
Welcome Spring Bulletin Board Set from North Star Teacher Resources includes 97 pieces featuring eggs, baskets, pails, flower bunches and a 16-piece banner. Get a bonus PDF teacher download with themed activities. nstresources.com
Squish ‘N’ Roll Paint & Dough Tools from Learning Advantage feature 15 patterns and textures. They’re easy to clean and designed to withstand years of group play or classroom use. orders@learning advantage.com learningadvantage dealer.com
INDUSTRY NEWS
C-Line Products, Inc. entered the new year with new leadership and new products. In January, Jim and Judi Krumwiede retired, making way for the fourth generation to move the company forward.
“It has been an absolute pleasure to work for this fabulous company for almost 40 years!” said Judi. “As I move into retirement, C-Line will remain privately held and family owned for the next generation to explore new opportunities!”
Jennifer Krach will be taking over as CEO and president of C-Line while Lindsay Gomez will assume the role of COO and treasurer.
“I want to thank Jim and Judi for pouring their hearts and souls into the company over the last 40 years,” Krach said. “Lindsay and I could not ask for better leaders, partners, mentors, parents and friends. Their mark on C-Line is nothing short of extraordinary, and we are immensely grateful for their passion, commitment, and trust in us!”
“As we look ahead, I remain inspired by (Jim and Judi’s) innovation and leadership and am thankful for the confidence they’ve placed in us as the fourth generation to guide this organization,” Gomez stated.
C-Line looks forward to Krach and Gomez’s new leadership roles as they continue to grow the business into the future and congratulates Jim and Judi Krumwiede on their retirement.
The company also released its new Signature Series, which includes decorative file folders, decorative journals and project book. The new file folders are made with
heavyweight cardstock with a printed design on the outside and coordinated solid color on the inside; they are available in three unique designs.
The new decorative journals feature 100 college-ruled sheets, double spiral binding and elastic closure. Their compact size makes them ideal to carry in purses, backpacks or briefcases, and they come in three designs that coordinate with the file folders.
The 5-Tab Project book features removable and repositionable tab pages, 150 college-ruled sheets and double spiral binding. A stylish gray and white checkered cover reveals a smooth white finish on the inside.
“The Signature Series Fashion Collection adds style and sophistication to your school and office supplies,” commented Krach “C-Line is excited to be a one-stop-shop for our customers providing them with choices when it comes to their storage and organization needs. The new Signature Series line has something to inspire everyone.”
Smith System and Steelcase Learning have signed on as the exclusive sponsor of the Education Market Association’s (EDmarket) NexGen Rising Star Awards. The program recognizes outstanding young professionals 40 and under for their contributions to the education field. The recipients are chosen based on their exceptional dedication to the industry, innovative thinking and positive impact on student achievement and success.
This annual sponsorship helps support the year-round opportunities to NexGen winners, including mentoring and networking provided by EDmarket leaders, press recognition and professional development. Winners are celebrated at the annual EDspaces conference and recognized on the EDmarket website, Essentials magazine and various social media outlets.
“At Steelcase Learning and Smith System, we believe in empowering the next generation of thinkers, creators and leaders,” said Thomas Cook, general manager, Education at Steelcase.
“Sponsoring NexGen aligns with our mission to create innovative learning environments that enable the genius inside every student. By supporting this award, we celebrate those who are
Jennifer Krach and Lindsay Gomez
shaping the future of education and design.”
The call for 2025 NexGen nominations is now open at edmarket.org/nexgen/ nominations.cfm. The deadline to apply is April 30.
Corwin and Google for Education engaged in a partnership to enhance professional growth of district leaders. The partnership kicked off on October 16, 2024.
Corwin will provide professional development materials tailored specifically for Google for Education’s online community. These assets include book studies, webinars, podcasts and ebooks. These resources are designed to empower educational leaders in navigating the complexities of modern education and fostering a culture of continuous improvement. The partnership will foster a collaborative online community where district leaders can share experiences, discuss challenges, and explore innovative solutions together.
“We are thrilled to partner with Google for Education to provide district leaders with the tools and knowledge they need to lead effectively in today’s rapidly evolving educational landscape,” said Sonja Hollins-Alexander, associate vice president, content advisor and scholar at Corwin. “This partnership aligns with our commitment to empowering educators with high-quality professional development resources that drive meaningful change.”
“Google for Education is dedicated to supporting educators and leaders in their professional journeys,” said Dr. Kristal Ayres, global lead of ed leader programs at Google. “By partnering with Corwin, we provide district leaders access to toptier resources that will enable them harness the power of AI and other emerging technologies to create more effective and equitable learning environments.”
Empowered Ventures, recently acquired Whitney Brothers.
Empowered Ventures is a 100 percent employee-owned holding company based in Carmel, IN. Whitney Brothers is a manufacturer based out of Keene, NH that specializes in high-quality wood furniture and educational products for daycares, preschools and classrooms.
“I am thrilled to welcome the entire Whitney Brothers team to Empowered Ventures,” said Empowered Ventures President and CEO Chris Fredericks. “As an employee-owned holding company, we help business owners by providing a relatively easy buyout process that results in the employees joining our diversified ESOP. We are incredibly grateful to Mike for entrusting us with Whitney Brothers’ future and are excited to partner with him and his team going forward.”
“I am incredibly proud of what my team has accomplished, and so the decision to sell the business was easy,” shared Mike Jablonski, president of Whitney Brothers. “In Empowered Ventures, we found a partner that deeply values both our employees and Whitney Brothers’ rich 120-year history. Their commitment to honoring our legacy while investing in our people gives me great confidence in the future of the company. I am looking forward to leading the company into the future and working with the Empowered Ventures team to bring Whitney Brothers to new heights.”
Joining Empowered Ventures reinforces Whitney Brothers’ commitment to quality and innovation. Empowered Ventures brings strategic assistance and resources to support Whitney Brothers’ continued growth and success.
SCREEN PRINTING AS SMOOTH AS SILK
The Seri-Glide™ One-Man Screen Printing Unit is designed for highquality screen printing, with a counterbalanced screen holder and squeegee assembly for a supersmooth stroke. Combined with a Rack-It™ Drying and Storage Rack, you’ll have the tools to glide through any project.
Proudly made in the USA
773.777.7100 | sales@awtworldtrade.com www.awt-gpi.com
This vibrant red clay, packed with fine grog, is perfect for bringing your artistic visions to life. Whether you're sculpting intricate figures or crafting stunning murals, SIO-2® Marte Red Sculpture Clay offers exceptional workability and a beautiful textured finish. It fires to a rich spectrum of red tones that deepen with temperature, adding another dimension of artistic expression.
New!
Marte Red Sculpture Clay
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love the fact that they get to speak to somebody. It makes things so much easier for them,” Girsky said, adding that Lesro prides itself on its customer service.
Creating comfortable learning spaces
Lesro stays up to date with trends by reading trade magazines, attending trade shows and working with designers. It regularly exhibits at EDspaces, healthcare and veterinary shows and this year at conferences for the Texas Library Association and American Library Association.
“Sometimes we’ll sponsor a lounge within the trade show floor with our furniture so people can sit during the show,” Girsky said. “It’s a good way to get our name out there.”
Recent trends have steered towards softer seating in education spaces such as classrooms, student centers and libraries. Stackable chairs have been slowly replaced with poufs, sofas and love seats.
“We’re seeing a lot more ‘resimercial’ furniture – a cross between residential and commercial – creep into education, particularly in libraries,” Girsky stated. “They want you to be in these environments longer, and it’s hard to do that when you’re sitting on a chair that becomes uncomfortable after 10 or 15 minutes.”
More than 50 years of quality
Lesro stands apart in the education industry with its price point, variety, customizability and lead time. Products fall into a “sweet spot” in terms of price, said Girsky, costing more than cheap imports but well below large contract furniture manufacturers. A large part of its affordability is because Lesro manufactures everything at its Bloomfield, CT factory.
Everything in Lesro’s catalog – from wood framed chairs, steel framed chairs, upholstered and soft seating chairs to café seating – is customizable. “We encourage our customers to get creative and make the chair look exactly the way they want in the environments it’s going to be in,” Girsky said. “We don’t charge extra to mix and match upholsteries.”
While production typically takes two to three weeks, Lesro can finish an order as quick as three to five days. This speedy service is due to the fact that Lesro doesn’t stock finished goods; instead, it keeps fabric, foam, hardware and frame materials on hand and assembles the furniture as soon as the purchase order comes in.
Adam and Alice Leshem founded Lesro in 1973, and their sons Jerry and Ed now run the 125-employee company. Girsky, who has worked at Lesro for the past four years, appreciates the company’s family atmosphere. The pride the Leshems take in their company is evident at every level.
“We all enjoy coming to work, which is phenomenal. We work for two owners who are as honest as the day is long. They’re considerate and active in the business. They definitely set the tone of how we treat each other and how we treat our customers.”
ENDCAP Sit Back and Relax with Lesro
by Victoria Ritter
From stackable chairs to soft seating options, Lesro has you covered. The Bloomfield, CT based manufacturer provides made-to-order furniture for a variety of spaces, from healthcare to education.
“We don’t have a minimum order quantity and often joke that you don’t even have to buy a whole chair from us,” said Leslie Girsky, chief revenue officer. “You can just buy a component of a chair. All of our chairs are component-based – they’re modular in that respect.” All of Lesro’s products come with a lifetime warranty.
Lesro is best known for its Lenox line, which is ideal for waiting rooms. On the education front, its popular Willow line of soft seating can be configured as swivel chairs, oversize chairs, love seats and sofas and are accompanied by Lesro’s tables. Its Siena collection is fully-upholstered, offering more plush options. “For education, we sell a wide gamut, but we’re finding that our wood frame chairs and soft seating are our bestsellers,” Girsky said.
New products release about once or twice a year. The newest available collection is Chat, which features a fully welded steel frame, available with or without arms and is stackable. Although it was originally designed as an exam room chair, it has found its way into different environments. “We’re noticing that it’s finding a home in waiting rooms, training rooms, teachers lounges and cafeterias,” Girsky said.
Chat will be joined by two new lines which will be launched at NeoCon in June. The first will be a plush soft seat with steel legs that will be available as a gust chair, oversized chair, love seat or three-seat sofa. Lesro will also introduce a new line of cube and cylinder poufs that can be used in
independent factory reps across the country. Every year, the company gives price books and binders with pricing information on its chair lines to retailers.
It distributes to all 50 states, Puerto Rico, Canada and Mexico. “We are drop ship specialists,” Girsky said. “If there’s a dealer who has a customer in their territory and they want us to send directly to their customer, we’re more than happy to do that.”
Buyers can experiment with furniture options through Lesro Create, found on lesro.com. There, they can choose the chair line and customize its size, arm options, finish, upholstery combination and more. “You see exactly what it’s going to look like before you buy it,” Girsky explained. “With its dynamic pricing, you’ll see exactly what the list price is each time you make a change.”
With such a wide array of seating and customizable options, buyers can work with local reps or directly with the Lesro customer service team to find the right option for them. Calls to Lesro are answered by a live person. “Our customers
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