Edplay JulAug 2018 by Fahy-Williams Publishing

Our Annual Buyer’s Guide

For People Who Sell Toys

July/August 2018

Magic Moments A Party to Remember at Terra Toys in Austin

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Trade Wind by Kevin Fahy

I hear a lot these days about how great the economy is, with corporate profits through the roof and the unemployment rate dropping like a stone. I’m not completely convinced. There is also a general impression among Americans that the stock market is soaring. I don’t usually talk about the market very much, because it can change direction at any moment, and I think it’s important to remember that it is just one facet of a very complicated economy, but it does sometimes send messages to which we should listen. It was actually 2017 that saw the big run-up in the stock market, as Wall Street anticipated a major tax cut. We could argue all day about whether or not the cuts were the right thing to do, but the market was quite correct in assuming that they would happen, and that they would add fuel to the economy. By February of this year, the market had moved on to the next big thing, and this thing was not so appetizing. In just two weeks, the Dow fell more than 3,200 points, or 12 percent. The reason the market went down was basically the same reason it had gone up, except in reverse. The president was taking action to fulfill another of his campaign promises, albeit a

promise that most people hoped he had not really meant. For more than a century, the United States got along without any income tax. The federal government derived most of its income from tariffs, and financially it was a very successful arrangement. In 1882, for example, the country ran a budget surplus of 36 percent, but there was a growing consensus that the system was fundamentally flawed. A tariff is a tax which is applied to certain imported products, or to imports in general. Although it is initially paid by the importer, ultimately it is passed along to consumers in the form of higher prices on those products. It’s considered to be a “regressive” form of taxation, because it is not adjusted according to income. In fact, it hits the poor especially hard because they tend to be more dependent upon cheaper imports. It is a tax that can also be advantageous to the wealthy, or at least to some of them. Tariffs are usually designed to protect domestic manufacturers (or farmers, or miners) from lower priced foreign competitors. In the case of the U.S. those domestic suppliers are privately owned, and the owners can benefit enormously from protection. During the 2016 presidential race, Donald Trump said that, (continued on page 6)

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For People Who Sell Toys

July/August 2018 Volume 25, No. 4

20 8

Wordplay

18 retailers recommend

Classic, Fun, and Beautiful

Editor Faves from ASTRA

Dazzling

28 49 54

This handy desk reference is a snapshot of the Suppliers Directory on edplay.com.

It’s Time!

New & True Products Industry News Index of Advertisers

4 edplay.com • • • • • July/August 2018

Trade Wind by Kevin Fahy

That’s how Sylvia Edwards describes the product mix at her family’s toy store, but it could easily refer to the classy way Terra Toys has conducted business for the past 40 years.

Buyers’ Guide 32

14 16

The Subject is Change

Phil Wrzesinski gets specific about the aspects of your toy store you should change and the important values you should keep.

Fairies Fly Off, but Unicorns are Tops (Again)

Rep Sandy Ruben and his retailer voters identify top toy themes and create a toy category countdown.

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An impressive event in every way, ASTRA’s Marketplace & Academy continues to shine as the most important trade show for the specialty toy industry.

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if elected, he would impose a 45-percent tariff on everything imported from China. His rationale was that such a move would protect jobs in the U.S. and bring back jobs that have been lost. There are, to be sure, some reasons to be concerned about our trade relationship with China. We currently run an annual deficit of around $600 billion, and several million American jobs have indeed migrated to China over the past two decades. China does protect some of its own manufacturers from American competition, and it allows the theft of intellectual property to continue at an alarming rate. According to the U.S. Department of Commerce, the toy industry is one of the most extreme examples of the China syndrome. Around 80 percent of the toys sold in the United States are imported, and China is by far the biggest source. In 1992, less than half of the imported toys came from China, but by 2008 that share had grown to more than 90 percent. If we’re talking about jobs, however, there are other statistics to keep in mind. One of them relates to technology, or what economists call productivity, the ability to produce more products with fewer people. At least 85 percent of the job losses in this country were the result of modernization. The jobs didn’t go anywhere, and we actually produce more now than we ever have. The jobs that did go to China didn’t get there because of unfair trade policies. They went because wages there were lower, allowing manufacturers to compete on

price. If those jobs should ever leave China (assuming technology doesn’t obviate them), it will likely be for the same reason. China now has the highest average pay for factory workers, at $424 per month, of any country in developing Asia. The average in India is $230, Vietnam is at $185, and Bangladesh is $100. The U.S. average is around $3,800, and we are basically at full employment in this country. Do we really want or need those jobs back? The real issue is not the jobs that have left, but the money that continues to flow from the U.S. to nations around the world. There is a perception among many Americans that the trade deficit is caused at least in part by countries that assign high tariffs to American products. The president has been reinforcing this notion every chance he gets, insisting that the U.S. has been taken advantage of by virtually everyone. It made me curious about how high tariffs really are, so I did a little digging. If you average out the levy on all the products imported into the United States, the tariff equals 1.6 percent. That happens to be the exact same average tariff on goods brought into Great Britain, Germany and France. Japan is slightly lower, at 1.4 percent. China is indeed much higher, at 3.5 percent, but not as high as Mexico, which has an average tariff of 4.4 percent. Still, those numbers don’t sound nearly as severe as we have been lead to believe. Where are the 100-percent markups that we keep hearing about? Well, it turns out that such things are real but very rare,

and every country seems to have a few. The United States, for example, has a 25-percent tariff on light trucks, making it virtually impossible for overseas manufacturers to be competitive. That would explain why Toyota builds its pickup trucks in Texas. Among our major trading partners, the lowest average tariff was .8 percent, or half that of our own. Ironically, the country with that rate is Canada. The constitution grants Congress the power to regulate foreign trade, but the executive branch has gotten around that fact by arguing that the control of some products is vital to our national security. Under that rationale the first new tariff to take effect was on steel and aluminum, and the country most affected was Canada. The Canadians took offense at being construed as a security risk to the U.S. and promised to retaliate accordingly. A nasty war of words followed. But don’t worry. As soon as we get our friends straightened out, we’re going to deal with China. Just this morning, the White House released a list of Chinese products, representing about $50 billion in trade, which will be hit with a 25-percent tariff. Toys don’t seem to be included, but stay tuned. Trade wars have a way of escalating. They also have something else in common. Nobody ever wins.

You can e-mail Kevin at kfahy@fwpi.com. July/August 2018 • • • • • edplay.com 7

Classic, Fun, and

Beautiful story by Maria Bucci photos by Cisco Gamez

t’s been 40 years since Rinalda and Charles Edwards opened Terra Toys in Austin, Texas. When asked to name the secret behind the store’s longevity, their daughter Sylvia, general manager, replied, “We have a consistent buying policy that places a high value on toys that are classic, fun, and beautiful. Plus, we work our butts off! “My parents are the hardest-working people I know – it’s a delightful thing to watch,” she adds. “It’s not easy but they make it look easy. They are great partners and have made good choices along the way.” Play is a priority “We sell toys that are an anchor for what play means to a child: a colorful spinning top, a bouncy ball, building blocks, puppets. This is what defines our store,” Sylvia explains. “Kids need toys to practice for real life. Playing with toys fosters imagination and creative expression, and builds important skills they need as adults. “Parents have asked me to direct them to the hottest toy for a 2-year-old. I tell them that 2-year-olds think everything is interesting, so start them off with a spinning top. It will be as novel to them as it was to a 2-year-old 100 years ago. Our philosophy is to get them to touch and experience as many magical things as they can.” To that end, the store features 373 different puppets for children from 18 months to 5 years old. “Puppets offer kids a chance to role play, learn empathy, and discover their place in the world,” Sylvia continues. “Balls, science kits, and baby dolls are also popular.” Current top sellers include family games. “Playing board games is just a great way to get to know your kids,” she says.

8 edplay.com • • • • • July/August 2018

When we talked to Sylvia Edwards (left) in June, Terra Toys had just held its 20th Annual Fairy Tea Party. The employees wear costumes and so do the visitors – about 750 children and adults. “The kids love it,” she says. “We get a photo booth, there are raffles with prizes, and we serve cookies and homemade peppermint tea.” Does business usually increase during the two-day celebration? Sylvia checked and this year it did, about 20 percent. “That’s unusual,” she says. “Typically, people don’t shop because of all the commotion! There may be an uptick a few weeks later, but that’s not why we do it,” she adds. “It’s just one of the ways we give back to the community.”

Stay with what works “Everything at Terra Toys meets the same basic criteria. Some toys may not be beautiful but they are classic or fun. This is our compass even when trends come along.” Sylvia’s mother has been the buyer since the beginning. To fill the store’s 12,000 square feet of display space, she works with more than 2,000 vendors and buys thousands of toys each year. There is a lot of variety, but her approach has remained the same for 40 years. “She buys toys that are classic, timeless and fun. This has kept Terra Toys in the middle of the pendulum during economic swings and trends that

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come and go,” says Sylvia. Sometimes the Edwards’ watch a trend and wait to see if it becomes a staple. “Generally, we do not dedicate space or money to trendy things,” she explains, “but we do take into consideration customer requests and special items that have a classic twist.” One example is a Batmobile car made from die-cast metal from YW Toys. “It’s a great little car and it comes with a Batman doll. There aren’t that many dolls for boys and so we went for it. Plus, Batman is a classic superhero, so it does fall into the buying policy.” Merchandise is organized by theme rather than age. “Our toys are arranged based on a child’s interest. It’s a labyrinth of cars and trucks, fairies and

10 edplay.com • • • • • July/August 2018

pirates, dinosaurs, arts and crafts, outdoor games, and puzzles. Age is relative.” This philosophy comes through in the way toys are displayed and employees are trained. There is an “open” version of every packaged toy, and items to demo are placed all over the store. “When a customer is interested in a particular toy, they can try it out here. It mitigates the returns,” laughs Sylvia. Sound infrastructure Rinalda and Charles met as students at the University of Texas. “Even before they met they were collecting toys, so that was a shared interest,” their daughter explains. They didn’t want to work for anyone, so when they

graduated, the two established a snow-cone business, and they built their stand themselves. When sales slowed during the winter, Charles made wooden animals using scrap wood and his band saw. “Everything they made came from wood, from the earth, so they called the business Terra [Latin for “earth”] Toys.” In 1976 they were wholesaling their wares. Their specialty was pull toys, and the most popular item was a wobbly dinosaur with asymmetrical wheels. “My parents made all sorts of toys and their catalog was hand-drawn by my mother,” recalls Sylvia. Two years later in Austin’s up-and-coming SoCo district, they (continued on page 12)

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Classic, Fun, and Beautiful (continued from page 10)

opened a storefront. Everything in it was handmade. Soon they added products from other vendors; Steiff and Madame Alexander were among the first. In 2004, rising rents pushed Terra Toys to Allendale in the north-central part of the city. The established neighborhood is safe, quiet and suburban – perfect for families with small children, with parks and schools. “It was a good move for us,” says Sylvia. “There is good parking, and good visibility.” Branching out To meet the needs of its shoppers, the Edwards’ added a children’s clothing store-within-a-store to Terra Toys called Dragon Snap. Later, they added Kiddo Shoes. In 2015, they opened a coffee bar and art gallery next door. “Our goal is to accommodate our customers and keep them shopping,” explains Sylvia. “We are big supporters of the organic movement and local products: we feature the work of local artists in the

Don‛t squish that.

Squish this.

gallery, Fair Trade coffee from beans roasted here in Austin, and American-made clothing and shoes.” Despite competition from Amazon and big box stores, the business is doing well. “We are at an interesting phase of growth right now,” reports Sylvia. “We could open up more stores or streamline what we do here.” Sylvia Edwards was born and raised at Terra Toys. Literally. She was delivered by a midwife in the back of the store, and lived there with her parents and sisters for much of her childhood. “I got to sleep in a toy store!” she laughs. As the oldest of three girls, Sylvia was the hustler; the daughter most interested in the family business. Her sisters, both artists, live in other cities. “I like to think of Terra Toys as my older sister,” she laughs. “And my goal is to keep her going for another 40 years!”

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“Change happens. Change must happen. If you aren’t evolving with the times, you’ll atrophy into nothing.” by Phil Wrzesinski

efore I started my full-time career in the toy industry, I worked for a YMCA camp. Storer Camps is celebrating its 100th anniversary this year. I’ve been a part of the camp for 35 of those years as a camper, camp counselor, support staff, program director, volunteer, and parent of campers. The camp’s infrastructure has changed over the years. Back in 1918, the first campers stayed in canvas tents. A decade later, small cabins were built. Upgrades to those were made a few decades later. Free-standing bathrooms were built to replace the old outhouses and today, each lodge has its own bathrooms and air conditioning. Many peers from my camper and counselor days in the ’70s and ’80s lament how camp isn’t camp anymore. I don’t lament it at all. Retailer Ann Kienzle, past chair of ASTRA’s board of directors, said it best during her address at Marketplace & Academy last year: “I’ve heard from some longtime ASTRA members that ASTRA doesn’t look the same as it did 15 years ago. You should be proud of that fact. If it looked the same as it did 15 years ago, then you should be disappointed.” The key is knowing what to change.

14 edplay.com • • • • • July/August 2018

DON’T change your mission or core values I wrote an essay for the camp to help the alumni understand the positive aspects of all the changes. I had a unique perspective because I got to go back and teach sailing there last summer. While the infrastructure has changed, the mission of the camp has not. The mission to promote a healthy mind, body, and spirit remains. For ASTRA, the mission has also remained the same: to promote a healthy specialty toy retailing industry. Your business is all about your core values and mission. Those should remain constant. My core values are fun, helpful, education, and nostalgia. They are my North Star, the guiding light, the sword in the stone, the never-changing foundation of the business. Everything I did as a retailer at Toy House and everything I do now revolves around those values. Every service you offer, every product you sell, every person you hire should be consistent with the values that drive you and your business. One more thing you should never change is putting the customer first. Everything you do should be about the customer first and your business second. That never goes out of style.

Yes, change all of these Here is how to look at everything else and decide what to change.

Services Every year you should evaluate the services you offer your customers. Are they still valid and important? Are they customer-centric? Do they put the customer’s needs above your own? Can they be improved? Part of your goal for customer service is to figure out what your customer expects and then exceed those expectations. That is what causes surprise and delight. That is what gets customers to brag about your business to their friends and bring those friends with them on their next visit. The services you’ve been offering for several years are now part of the expectation. What can you do extra that wasn’t expected? Merchandising Move things around. Shake them up. To keep your store fresh and exciting, you need to change the layout, change the fixtures, and highlight different products all the time. Your moves don’t have to be major. Simply redoing all your endcaps each month can be enough of a change to get customers wanting to shop more frequently to see what’s new. Changing your displays helps you find the dead zones in your merchandising plan; the one endcap or area where product goes to die. The more you change your merchandising, the quicker you’ll spot those areas. You can change the traffic flow to drive (continued on page 52)

Coordinate. Contain. Corral. Cache.

Products You should be changing your product mix by at least 20 percent each year. Keep your bestsellers and must-haves but figure out the bottom 20 percent of your product mix, dump it, and try something completely new. Look for new categories; new versions of older products isn’t really change. Not only does changing your product mix keep your store fresh and cutting-edge, it helps you find new, better, more profitable merchandise that might quickly become bestsellers. Did you know that Mattel changes more than 75 percent of its Barbie lineup every year? A classic toy like Barbie goes through a major makeover every single year.

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July/August 2018 • • • • • edplay.com 15

Counting Down the Hits

Fairies Fly Off, but

Unicorns O

are Tops (Again) by Sandy Ruben

Top 10 Toy Themes 1. 2. 3. 4. 5.

Unicorns Mermaids Narwhals Sloths Avocados

6. Toilet-related 7. Girl empowerment 8. Llamas 9. Princesses 10. T-Rex

Top-trending Toy Categories 1. Active Play 2. Novelty/Impulse 3. Plush 4. Craft kits 5. Art supplies

6. Tween 7. Room décor 8. Wooden toys 9. Pretend & play 10. Dress-up & dolls

Special thanks to the wonderful retailers who helped create these Top 10 lists. Dancing Bear Toys, NC • Grandrabbits Toy Shoppe, CO • World of Mirth, VA • Learning Express Chattanooga, TN • Toy Maven, TX • Wonder Works, SC • Stamford Toys, CT • Toys and Co., NC • Island Treasure Toys, ME • Big City Toys, AL • Hub Hobby Center, MN • Shenanigans, VA • Learning Express Lake Zurich, IL • Learning Express Alpharetta, GA • Totally Thomas, CA • *Play, IL • Kidstop Toys and Books, AZ • Nana’s, FL • Hollipops Greenville, SC • 5 Little Monkeys, CA • Learning Express Ann Arbor, MI

Sandy Ruben is the owner of Sandy Ruben and Associates, a rep group in the Southeast. When he’s not out selling toys, he loves to compile “Top 10” lists. If you, or someone you know, would like to participate in this bi-monthly survey, please drop him a line at sandyrubeninfo@gmail.com, or call 843-696-4464.

16 edplay.com • • • • • July/August 2018

ur trending themes in toys are chosen six times each year by a group of 28 retailers from around the country. Which stores respond, and how many respond overall, varies from month to month. Even though different retailers responded to this survey compared to the last one, and many brand-new themes were added to the list, our Top 10 is nearly the same this issue as last issue. There are some important changes, however. Fairies have been very slowly trending downward, and for the first time have fallen off the list. They were replaced by toilet-related items, which have been in and out of our top 10 for the last few months. Moving up this time is “girl empowerment,” which broke onto the list at number 10 but is now seventh. Another theme that has moved up (but it may be seasonally) is mermaids. They have jumped from fifth place to second. Going the wrong way is llamas. This one is a bit of a surprise for me – it had continued to trend upward until now, but has dropped from fourth to eighth. Themes that have been gaining traction (we expect at least one of these to make our next top 10 list) are donuts, flamingos, and rainbows. One of my retailers (thank you Christine Osborne) suggested that in addition to doing a regular survey of themes, I also find out what categories are trending well. I did that by sending a list of 25 categories to stores to rank.

Twenty-one stores responded. Here are the results. The most popular category by far was active play. It’s one that retailers have come to rely upon, and many have been steadily expanding it in their stores. I often refer to the sub-category of this as “anything that flies through the air,” like light-up footballs, balls for bouncing on the water, R/C items, Frisbees, dart sets, soccer balls, toy parachutes, archery sets, paddle ball and cornhole. Finishing a strong second was novelty/impulse. Parents are looking for something that’s inexpensive and can keep their kids occupied – in the car, waiting in line, or at a restaurant. The toy industry as a whole has responded well to this, with some great innovation. Toysmith, with items like the Superstacking Tops and Robot Claw, continues to be a leader in this category. A bit of a surprise for me was what was next, in third place. It is plush, with companies like Jelly Cat, Douglas, and Squishable coming up with fantastic new plush items over the last few years. A category that is often associated with gift stores and boutiques, it has now grown immensely in toy stores. Ty and Aurora, too, are making a strong showing. Rounding out the top six trending categories were craft kits, art supplies, and tween. Interesting to me were the categories at the bottom: All of them were very popular at some point in the last 10 to 15 years. It’s interesting to see the ebb and flow of the kinds of items consumers are looking for.

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Funky Monkey Toys in Greenvale, New York on Instagram (@funkymonkeytoys) “Gund’s Magical Unicorn (1) combines the cuteness of a stuffed animal with sounds and lights. It’s the ultimate must-have for any unicorn lover. “Cyril’s Big Adventure (2) is a new story by Jellycat. Cyril the sloth and his brother leave the rainforest to go on an adventure to the big city to see all of the lights. It’s been a great seller. “Trendy Bags (3) by Top Trenz are a favorite here. The company has a lot of options to choose from, and the patterns are current. The kids in our store love to carry them. “New to our store is Flush Force (4) by Spin Master. Fill with water, shake, and then lift the lid of the plastic toilet to reveal two surprises. Kids get a kick out of the gross cast of characters.” Jake’s Toy Box in Arvada, Colorado on Instagram (@Jakes_toy_box) “Glo Pals (5) are our newest toy for the tub. The small cubes are liquid-activated, meaning they only work when they are placed in water. Drop the pals in, and watch them light up! They’ll automatically turn off when they are removed from water. “BigBoxPlay sets (6) are coming to our store soon! We’re one of only two places in the U.S. to have them. This toy is all about putting down the electric device and getting back to hands-on creativity. One will be set up on our sales floor for kids to play with, and we are offering it for birthday parties – the host will get to take it home as a cool present!”

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Christine Osborne from Wonder Works Toys in Charleston, South Carolina “Selling well in our store is The Rock and Roll It SpecDrum (7) by Mukikim. The colorful soft drum pad comes with everything needed to begin learning the drums. Accessories include a play-by-color song booklet, drumsticks, two foot pedals, and headphones. “The Regatta Swing (8) by Hearthsong lets kids ‘rock the boat.’ With a 200-pound weight limit, there is room for two hearty sailors, but no swabbing the deck thanks to mesh drainage at the bottom. “Reindeer in Here (9) was introduced last year and quickly sold out within two days, proving that being different is normal. The plush character and story revolves around a little reindeer who has one antler shorter than the other. It is expected to be a HUGE hit this year, and will be available in indie stores only.” “Surfer Dudes (10) by Toyosity are the world’s first self-righting, self-surfing toys that is powered by waves. Just toss a dude into the wave and he will automatically turn around and surf. ORB’s Bubbleezz characters (11), as well as its Odditeez, BeadiBallz and SlimiBallz (not pictured) are the hottest new collectibles in our store. They are squishy, squeezy and fun. Tactile is trending this year, and these toys are perfect for sensory seekers.”

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edplay.com 19

editor’s faves

from ASTRA by Tina Manzer

4 6

7 8

Modern design Clever Arik Klar from Detroit’s Toyology stores is the man behind Stax magnetic building shapes (1). Six sets of small plastic squares and triangles are organized by colorways – there’s a Black set and a cloudy “Ghost” set, plus assorted Pinks, a set of Greens, of Blues and a set of Reds. Each comes with a metal tray for building upon. At the booth of his nearly two-year-old company On Trend Goods, Aric also demoed Boom Brick (2), a sleek cell phone speaker; and The Game of Space (3), in which players build with magnetic rocks. Are chickens the new sloths? I fell in love with Henley (4), one of three plush chickens from Manhattan Toy. They were not the only chicks in the booth. Erica Roberts, VP of business development, and I admired the Rocking Musical Chicken (5) for kids ages 12 months-plus. The sturdy wooden hen is equipped with cymbals, a xylophone, maracas, two drums with mallets and a washboard. Its large size (12.25 by 7.25 by 10.5 inches) and colorful folk-art decorations make it a show stopper. (It was named Best Musical Toy of Toy Fair 2018 by the editors of Parents magazine.) Bright shiny things HearthSong’s booth was busy, and no wonder? I know I couldn’t resist taking a seat under the blue lights of the Aquaglow Jellyfish Hideaway (6). The fun and flashy theme of the show seemed to be “reversible sequin items” (7). Helio (8) is a good idea for a night light. It doubles as a teacher. Invented by a dad to help his son learn sight words, the system shines light from a colored “base station” through themed disks that project images on the ceiling. Disk topics range from annunciation to etiquette. Discover more editor-picked products from ASTRA’s Marketplace & Academy at edplay.com

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G N I L DAZZ by Tina Manzer

ith The Big Easy as a backdrop, 500 exhibitors dazzled buyers at ASTRA’s annual Marketplace & Academy June 10 through 13. For three full days, 1,301 buyers viewed products and placed orders for the upcoming holiday season. Buyers represented 537 stores, including “traditional” specialty toy stores, museum stores, gift stores, children’s clothing stores, the craft chain Joanne Stores and even a store specializing in children’s haircuts. There was a lot of incentive to place orders – nearly 400 exhibitors offered special deals (discounts, free freight, dating, and more), and with each order written, the buyer earned a raffle ticket to win valuable industry prizes. Given the trade show’s midyear timing, many of

22 edplay.com • • • • • July/August 2018

the products on display had been presented earlier in 2018 at other trade venues. Even so, ASTRA’s New Product Nook featured nearly 70 products, some of which were making their debut. These neverbefore-seen products support the show’s mission to help independent retailers find merchandise that differentiates their stores and makes their brands unique. For more information about the products exhibited at ASTRA, turn to “Retailers Recommend” on page 18, “Editor’s Picks” on page 20, and visit edplay.com. Learning Marketplace & Academy brings together nearly 3,000 toy people each year to play and talk and listen and look. Through that process, challenges are

and colorful se of colossal ou eh ar w A s of p: To ivated attendee corations capt de t oa -fl de ra pa as World. ion at Mardi Gr ASTRA’s recept at bitors; retailers e dazzling exhi d oe Bottom: Som m de Sunday Kit Session on from the two-hour ts & crafts kits ar d ience, an construction, sc anufacturers. 30 different m

identified, issues are addressed, solutions are found. The intended outcome is that individual attendees will head home to their businesses equipped with more of what they need to succeed than they left with. That includes good ideas, new products, and new customers. With the Toys “R” Us final closing just a few weeks away, and the first “retail apocalypse” headlines just a few months behind them, attendees seemed to need some kind of reassurance. Do their independent businesses July/August 2018 • • • • • edplay.com 23

have what it takes to succeed? And if they don’t, how can they change? I think these questions weighed heaviest on the owners of older stores; the folks who have steered a course through past disruptions (Zany Brainy, a recession, the advent of Target’s toy aisles) only to be flummoxed by Amazon and social media. Luckily, the most and best advice to be had at ASTRA was for retailers. Here are just a few of the recommendations I heard from the show’s expert speakers. Commit to being your community’s epicenter for play. As a play evangelist, turn up the volume and turn your store into the best place to find good play tools, sound play advice and plenty of fun. Crank up your credibility by becoming a Certified Play Expert. Take ASTRA’s course either online or in person at the two-day workshop at Marketplace & Academy each year. In New Orleans, 11 people received their credentials to bring the total of ASTRA-certified Play Experts to 91.

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24 edplay.com • • • • • July/August 2018

Use your brick-and-mortar space for more than just selling toys. Make it an interactive base of discovery; a venue that offers people something new and exciting every time they come in – and it doesn’t have to be product. Treat shoppers like visitors, and make sure your space appeals to all five senses. Welcome shoppers as if they are visitors. Treat them like valued friends and cultivate relationships. Be active and visible in your support of your neighborhood, town or city. It can set a good example for your youngest customers, be the cement that binds all-important relationships, and help you stand out from your competitors. In New Orleans, ASTRA was the role model by organizing the first “Mighty Together I Volunteer Program.” Before the show, Marketplace attendees traveled to a local school to paint, organize classrooms and the library, and help with grounds maintenance. In the exhibit hall, everyone was invited to the ASTRA booth where 1,000 empty backpacks sat waiting to be filled with school supplies donated by Alex Brands, Crayola, Faber-Castell, Gund, Learning Resources and OOLY. Take advantage of You Tube, Facebook and Instagram by posting amazing content and compelling videos. It will help you “earn” people’s interest. For helpful tips on creating content, see the next page.

IT’s TIME!

To Write Content That Attracts and Engages by Tina Manzer

fter listening to the speakers at ASTRA’s Marketplace & Academy, it became clear that it’s time – absolutely it’s time – for all of us to create and “broadcast” content that draws consumers into our business. Experts call it “inbound marketing” and define it as “attracting customers through relevant and helpful content, and adding value at every stage in the customer’s buying journey.” Brian Halligan, CEO of inbound marketing and sales software company HubSpot, coined the term. He also said, “People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction.” The speakers at ASTRA basically said the same, and encouraged attendees to blog and post on social media to • Grow their reach virally, • Improve the visibility of their website in search engines, • Create massive buzz and consistent referral traffic, and • Drive sales or leads. So what’s stopping you? The content itself, for one thing. Creating stories that help customers love and trust you may be easy if you have the resources of Unum or Suzuki or the Rock

& Roll Hall of Fame (all HubSpot software users). But with everything else specialty toy storeowners have to do, they’re too tired to take on one more new thing. (I know. But you have to.) For independent retailers who feel invisible in the sea of choices today, do it to be found, says Justin Champion, HubSpot Academy’s content marketing professor and author of the book, Inbound Content. Customers want to find you – an estimated 88 percent of consumers pre-research their purchases online before pulling the trigger either online or in-store. By sharing content with them – blog posts, white papers, emails, social media posts – you can show them the way to your store. “When your content is consistently helpful, relevant, and compelling, people will connect with you and your business,” Champion says. “They’ll also trust you.” To get there, you must be able to write content that’s engaging and persuasive enough to pull readers in and keep them hooked. Here, from Champion’s book, are a few helpful tips for writing simple, clear and compelling content that you can post on your website, in emails, on social media. For inspiration, visit the blogs we mention. Start with an attention-grabbing headline Great headlines are specific, make a promise, and prompt people to read the piece now. Try the how-to

July/August 2018 • • • • • edplay.com 25

format (“Boys’ and Girls’ Toys: How do They Stack Up, and Who Does the Stacking?” from fatbraintoys.com), the list format (“9 Toys for Exercising Your Brain” also from Fat Brain), or the negative-angle format (“Why You Shouldn’t Wait ’til December to Start Christmas Shopping”). Make sure the tone is relevant to your readers – should it be serious and authoritative, fun and personable, quirky and humorous, or uplifting? Educate them Create a detailed buyer persona – if you know for whom you’re writing, you’ll understand their challenges, pain points, how they learn, and their goals.

26 edplay.com • • • • • July/August 2018

Then, create content that teaches them about a topic (“Eco Myth Busted: Are Paper Bags Really Greener Than Plastic?” from bettertoystore.wordpress.com) or improves a skill (“Five Steps to Get the Kids Outside” from scarymommy.com). Don’t rehash a conversation, add to it To cut through the clutter, your content should add something new and be of higher quality or more comprehensive than what already exists. It should answer readers’ questions about the subject and include the most recent and relevant data for support (“Talking With Kids About #MeToo” from

blog.nemours.org). Research what already exists on the subject and ask yourself what’s missing. Write the way people search If your target reader searches for “play” not “toys,” you’ll naturally want to use the former in your headline and content. Use keyword research to guide you, but always default to what sounds natural and interesting to your audience. Settle on one core idea A clear piece of writing should make one main point, and then everything else in the post should support it (“A Fun

MAGNETIC BUILDING SHAPES

Idea for Movie Nights” from cupofjo.com). When you begin, identify that subject and how the reader will benefit. Put it at the top of your draft. Support your brand messaging, values, and strategy Think carefully about the words you use, the tone, the subject matter, and the details you provide in your content. Every aspect should reinforce the reader’s view of who your brand is and why they should want to know you better. Here’s an example from rosencrown.blogspot.com. There is a mother I watch who has a child on her lap and she holds the child’s long hair in her hand. It fills her fist, a limp rope. The mother is absent minded; exposing the child’s neck is an unconscious instinct. Cool the child: lift the hair. Like other parent-child touching, this gesture is so soft and common it is maybe unfelt, like one’s own sweater against one’s own skin. But watching her, I wonder how long it has been since I have felt that exactly: the weight of someone else’s hair in my hand. A long time. I would like to feel it now. Today, I felt the weight of a handful of cilantro. I wonder if it’s similar. Give it a relevant call to action Encourage readers to interact with your store by asking them to share your content, leave a comment, subscribe to your newsletter, or visit your store. (“If this is your first visit to happyhooligans.ca, I’d love for you to pop over and LIKE us on Facebook. I update my page daily with easy and affordable arts, crafts and play ideas.”) Ask for it directly, and make the conversion process as seamless as possible. “These skills will help your words cut through the noise and stand out,” concludes Champion. “If you can sharpen your writing so it speaks clearly to your intended audience, you’ll get their attention, earn their trust, and win their business.” As HubSpot Academy’s content marketing professor, Justin teaches people to grow a successful business through content marketing best practices. He lives and works full-time from the road in his Airstream and DIYed truck camper, and wrote his book during his inbound content workshop roadshow in 2017. Follow him at instagram.com/wildwewander.

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July/August 2018 • • • • • edplay.com 27

New True With the colorful Disney Princess Activity Game Tin from Lee Publications, create magical stories with the play scene. Or play a matching game with the Disney princesses. The tin acts as a play surface, easy storage container, and carrying case. leemagicpen.com

The Thorbjorn Frosty Desserts set from American Educational Products stimulates children’s fine motor skills, sense of balance and imagination. It includes an exciting story book about Thorbjorn’s magical universe. amep.com

Trivial Pursuit: World of Harry Potter Ultimate Edition from USAopoly features 1,800 questions about all eight Harry Potter movies to challenge the ultimate Harry Potter fan. Move around the board with House Mascot movers and collect “wedges.” usaopoly.com

The Toy Network’s 15-inch Sequin T-Rex, with his unique color-changing material, is making his way into the spotlight. Users simply run their hand over the shiny sequins to flip and change the color. thetoynetwork.com

The new patented Magna-Tiles “X” Piece from Valtech – which allows children to build in any direction – is only found in the Magna-Tiles Freestyle 40-Piece Set. It’s available to ship in September 2018. magnatiles.com 28 edplay.com • • • • • July/August 2018

Super Mario Bros. Power Up Card Game from USAopoly offers all-new game play with some of the most popular video characters of all time. Use your wits and deduction skills to survive the perils of the Mushroom Kingdom and make it safely to the Castle. For three to eight players ages 8 and up. usaopoly.com

Warmies from Intelex Group provide soothing warmth and comfort for all ages. The all-natural filling and French lavender warms perfectly in a microwave. Warmies are a top-10 retailer pick for plush, baby gifts and children’s toys. sales@warmies.com, warmies.com

The new F-15 Fighter Plane by Duncan Toys is equipped with a built-in G-sensor system that starts the motor with three quick flicks of the wrist. The new technology allows for an hour of motorized fun. There are two speed settings for yards or large fields. duncantoys.com

The Bubble Tricks Starter Kit from Uncle Bubble is a skill-based bubble game that teaches kids how to make bubble sculptures. It comes with a step-by-step instruction booklet. Players can make a caterpillar, a beehive and even a bubble cube! unclebubble.u

Archimedes Screw from Play Monster is the first Marbleocity marble machine kit to feature colorful plastic accents. Use the hand crank or attach a motor (sold separately) to watch the marbles twirl up and roll down again. For ages 9 and up. playmonster.com

There are three ways to play with Wheely Fun Rollers from Aeromax Toys. The Fire Engine can roll inside the ring in a circle. Remove the ring to go straight, or remove the fire engine and roll it alone. For ages 3 and up. 877-776-2291, aeromaxtoys.com Ollivander’s Wand Shop & Scribbulus Wrebbit3D Puzzle is part of the new Diagon Alley puzzle collection. Harry Potter fans have the opportunity to assemble 3D puzzles of some of the street’s most emblematic shops such as Quality Quidditch Supplies, Slug and Jiggers, Madam Malkin’s and Florean Fortescue’s Ice Cream. wrebbit3d.com

Modarri from Thoughtfull Toys is the ultimate toy car. It offers hands-on, battery-free play with quick build times, extraordinary customization, real steering and suspension mechanics. modarri.com

The EcoTruck Cargo Truck is a simple 3-D puzzle that becomes a truck. Made in the USA with eco-friendly materials – no paint or glue. lukestoyfactory.com

The SmART Sketcher by Flycatcher allows children and adults to transform photos taken from their smart devices into a sketch by using the free app. It instantly transfers photos Bluetooth to the projector. smART Sketcher comes with preloaded micro SD cards that are filled with a variety of activities. smartsketcher.com July/August 2018 • • • • • edplay.com 29

New True Fractiles Travel Edition includes little diamondshaped magnetic tiles that help kids and adults alike build STEM skills while creating seven-fold snowflakes, starbursts, spirals, butterflies, animals, and more. 303-541-0930 fractiles.com

The new Flip Handle Woven Baskets from Romanoff Products combine style and function. Available in two sizes that can stack on top of one another, the brightly colored baskets are perfect for storage in classrooms, offices and homes. 1-800-828-9587 romanoffproducts.com

Archerer safe Bow and Arrow sets from Two Bros Bows are created and invented by kids. Third party tested for ages 6 and up and comes in a variety of styles to choose from. 704-237-4066

Putty Scents from Mindware is an exciting new line of putty that contains unique colors and scents. The soft and pliable putty is a popular sensory tool; great for kneading, molding and stretching. mindware.com

30 edplay.com • • • • • July/August 2018

Clockwork Dreams from The Lazy Dog & Co. is a new line of whimsical toys that feature moving cams, gears, and ratchets. Designed by artists, they have an intricate toy top and exposed mechanisms in the base. Once assembled, turn the crank to make the models come to life! 201-771-0039, info@thelazydog.co

Pencil Nose from Fat Brain Toy Co. lets players use their nose to sketch. Players hope their teammates can correctly guess what they’re drawing. Can you draw a trout with your snout? fatbraintoyco.com

Learn to play the ukulele! Known for high-quality and value, Kala’s Makala Shark uke is the best way to learn. (Pictured in Mako Blue; also available in seven other fun aquatic colors). Each of our ukes comes with free online lessons and our free app – with more than 1,700 songs and a built-in tuner. kalabrand.com

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Buyers’ Guide We’ve prepared this directory of toy, game and gift manufacturers, publishers and industry service providers as a handy desk reference for specialty toy retailers. It represents a snapshot of the digital Suppliers Directory on our website, which is constantly updated. Use the helpful search function to search manufacturers by product category at edplay.com. 19 Martiens

Alphabetical Directory by Company

37 Rue des Mathurins Paris, France 75001 (336) 760-5116

3C4G

PO Box 288 Florida, NY 10921 (888) 333-2260 3c4g.com

3Doodler

(718) 618-9904 the3doodler.com

3dux/design

1555 Westport TPKE Fairfield, CT 06824 (203) 522-3523

4D Cityscape

64 Sherrick Dr Gormley ON L0H 1G0 Canada Ph: (416) 410-2642 4dcityscape.com

4 LeafToys

416 N Fountain Wichita, KS 67208 (316) 686-2082 4leaftoys.com

A Broader View 100 Vickery Ln Roswell, GA 30075 (800) 418-0108 abroaderview.com

ACD Distribution 3129 Deming Way Middleton, WI 53562 (608) 203-9940 acdd.com

Active People

7999 Howell Ct Westerville, OH 43081 (614) 778-2785 activepeople.com

Active Play Toys and Games

1568 Merivale Rd Ste 259 Ottawa, ON K2G 5Y7 Canada (613) 226-2513 activeplaytoysandgames. com

Adora

23141 Verdugo Dr Suite 100 Laguna Hills, CA 92653 (949) 587-9400 adoraplay.com

88 Unlimited

15505 Long Vista Dr Ste 220 Austin, TX 78728 (512) 252-8884

ABC KIDS Expo

PO Box 780847 San Antonio, TX 78278 (210) 691-4848 theabcshow.com

The ABC Kids Expo is a nonprofit organization and the largest juvenile products event in the Western Hemisphere. Join thousands of your peers at this annual event in Las Vegas, October 9-11, 2018. You will find a universe of products – toys, gifts, apparel, baby gear, maternity items, and much more – for babies to teens and all the children in between. See ad on page 55

Adventure Parks

520 Salem Ave Holly Springs, MS 38635 (662) 252-1862 adventureparks.com

For over 40 years we have been turning backyards into Adventure Parks! Our classic outdoor products are: ZiplineFun -- the world’s safest zip line. Air Pogo -- the most awarded swing ever. Air Surfer --surf the air! Classic Swings -- relive the joy in solid maple decks and hemp ropes. all made in the USA! See ad on page 17

32 edplay.com • • • • • July/August 2018

Anomia Press

Aeromax

28W079 Industrial Ave Lake Barrington, IL 60010 (877) 776-2291 aeromaxtoys.com

Award-winning maker of high-quality toys and dressup for both children and adults since 1997. Guaranteed to spark imagination at any age! See ad on page 53 See our product on page 29

Alex Brands

40 Lane Rd Fairfield, NJ 07004 (973) 747-3177 alexbrands.com

Aliquantum

9838 Alburtis Ave Santa Fe Springs, CA 90670 (714) 686-3818 aliquantuminternational. com

Allegra Toys Enterprises

PO Box 1423 Garibaldi Highlands, BC V0N 1T0 Canada (778) 237-0965 squap.com

Alliance Entertainment

1401 NW 136th Ave Fort Lauderdale, FL 33323 (530) 668-3470 aent.com

Allied Industries 1606 Commerce Dr Sun Prairie, WI 53590 (608) 834-9500

Amahi Ukuleles Cincinnati, OH (888) 262-8471 amahiukuleles.com

American Educational Products 401 Hickory St Fort Collins, CO 80524 (970) 484-7445 amep.com

American Educational Products has long been a leader in the manufacture and distribution of a diverse selection of educational material including science, math, PE, art, pretend play and special needs. See ad on page 27 See our product on page 28

American Fashion World

4309 Corporate Sq Naples, FL 34104 (239) 384-9018 americanfashionworld.com

American Girl

PO Box 620497 Middleton, WI 53562 (212) 605-5800 americangirl.com

American Jewel 25159 Ave Stanford Valencia, CA 91355 (310) 295-8260 americanjewel.com

Amigo

(844) 962-6446 amigotoys.net

Angel Dear

(510) 395-1359

Angel Gift Co.

(214) 704-7428 angelgiftcompany.co.uk

Anker Play Products 420 Lincoln Rd. Suite 340 Miami Beach, FL 33139 (305) 397-8185

Ann Williams Group 784 Industrial Ct Bloomfield Hills, MI 48302 (248) 977-5831 annwilliamsgroup.com

647 S St Roslindale, MA 02131 (857) 203-1450 anomiapress.com

Anubias Enterprise PO Box 704 Palatine, IL 60078 (224) 388-0501 fablossom.com

Aqua Bladez USA 39 Cool Water Ct Palm Coast, FL 32137 (386) 445-1010 aquabladezusa.com

AquaLeisure Industries 525 Bodwell St Avon, MA 02322 (508) 587-5400 aqualeisure.com

The Aquastone Group 600 Reisterstown Rd Ste 308 Pikesville, MD 21208 (410) 358-2782 aquastonegroup.com

AquaVault

20533 Biscayne Blvd Ste 4947 Miami, FL 33180 (800) 939-0735 theaquavault.com

Arcadia Publishing (888) 313-2665 arcadiapublishing.com

Areaware

109 S 5th St Ste 600 Brooklyn, NY 11249 (917) 512-6150 areaware.com

ARS Business Solutions

940 Industrial Dr Ste 107 Sauk Rapids, MN 56379 (320) 252-5355 arsretailsolutions.com

Artful Playdate

457 Quail Dr Los Angeles, CA 90065 (323) 225-8436 artfulplaydate.com

Artgame

7370 Eastgate Rd Ste 150 Henderson, Nevada 89011 (702) 558-3245 artgame.com

ArtiSands

18463 N Celis St Maricopa, AZ 85138 (715) 520-0397 artisands.com

Artist Point Giftwrap 721 Hylton Pennsauken, NJ 08110 (856) 663-9727 artistpointwrap.com

Art Materials Retailer Magazine

PO Box 1080, 171 Reed St Geneva, NY 14456 (800) 344-0559 ArtMaterialsRetailer.com

ARTriangles

4604 Siskiyou Ave Dunsmuir, CA 96025 (530) 524-9702 artriangles.com

(800) 430-2761

Asmodee North America

1995 County Road B2 West Roseville, MN 55113 (651) 639-1905 asmodee.com

ASTRA

432 N Clark St Ste 305 Chicago, IL 60654 (312) 222-0984 astratoy.org

Atlantis Toy and Hobby 9 Connor Lane Unit G Deer Park, NY 11729 (631) 499-6733 atlantismodels.com

Aurora World

8820 Mercury Ln Pico Rivera, CA 90660 (562) 205-1222 auroragift.com

Babalu

1018 Garden St Ste 206 Santa Barbara, CA 93101 (805) 963-8180 babaluinc.com

Babiators

675 Seminole Ave Ste T06 Atlanta, GA 30307 (404) 793-7299 babiators.com

Baby Jack & Co.

11320 W Forest Home Ave Franklin, WI 53132 (866) 745-2491 babyjackco.com

Baby Paper

1954 Raymond Dr Northbrook, IL 60062 (847) 272-5588 babypaper.com

Bachmann Trains 1400 East Erie Ave Philadelphia, PA 19124 (215) 533-1600 bachmanntrains.com

Back Alley Traders 1010 Tiogue Ave Ste 2 Coventry, RI 02816 (401) 615-3606 backalleytraders.com

Banana Panda

244 5th Avenue Ste E25 New York, NY 10001 (646) 468-1974

Bananagrams

845 Allens Ave Providence, RI 02905 (401) 781-9649 bananagrams.com

BanBao USA 25 Ida RedAve Sparta, MI 49345 (616) 828-2288 banbao.com

Automoblox Co.

Barefoot Books

AUTRUCHE

Baxbo

18 N Salem St Dover, NJ 07801 (973) 442-9444 automoblox.com

715 Delage ST Longueuil, QC J4G 2P8 Canada (450) 670-2323 autruche.ca

AvoSeedo

(646) 379-9274 avoseedo.com

AZ Books

320 5th Ave Ste 1005 New York, NY 10001 (888) 587-7723 azbooksusa.com

Azure House Games 10508 Doral Dr Cedar Hills, UT 84062 (619) 458-7117

2067 Mass. Ave 5th Fl Cambridge, MA 02140 (617) 995-4681 barefootbooks.com

700 W 1700 S St Ste 29109 Logan, UT 84321 (435) 363-3450 baxbo.com

BBToo

5268 G Nicholson LN Ste 400 Kensington, MD 20895 (301) 816-0922 beadkit.com

BC USA

101 Quint St San Francisco, CA 94124 (415) 282-1887 bcmini.com

Be Amazing! Toys PO Box 160 Bountiful, UT 84011 (801) 583-1846 beamazingtoys.com

Bead Bazaar USA

Bigjigs Toys USA

Blue Rabbit Play

BearHands & Buddies

BigMouth

Blue Raven Toys

5268 G Nicholson Ln Ste 400 Kensington, MD 20895 (301) 816-0922 beadkit.com

38 Main St Little Ferry, NJ 07643 (201) 807-9898 bearhands.net

Bears For Humanity 731 Caravel Ln Foster City, CA 94404 (312) 685-8866 bears4humanity.com

Becker Associates 42 Russet Rd Stamford, CT 06903 (203) 322-7396 BeckerAssoc.com

Beestretchy

1 Corporate Dr Grantsville, MD 21536 (866) 459-7829 bigjigstoys.com

655 Winding Brook Drive Glastonbury, CT 06033 bigmouthinc.com

Bixbee

201 Post St 2nd Floor San Francisco, CA 94108 (877) 573-7833 bixbee.com

Bizainy

12400 Wilshire Blvd Ste 645 Los Angeles, CA 90025 (310) 488-2999 bizainy.com

Biz in a Boxx

160 Schermerhorn St New York, NY 11201 (513) 253-1652 beestretchy.com

15560 N Frank Lloyd Wright Blvd Ste B4124 Scottsdale, AZ 85260 (480) 626-5165 bizinaboxx.com

Begin Again Toys

Bizzy Brandz

Be Good Co.

Bladez Toyz

201 Linden St Ste 204 Fort Collins, CO 80524 (973) 868-4062 beginagaintoys.com

730 Polhemus Road, Ste 101 San Mateo, CA 94402 (650) 740-7024 begoodcompany.com

PO Box 84032 Gaithersburg, MD 20883 (301) 509-9001 bizzybrandz.com

5068 W Plano Pkwy Ste 260 Plano, TX 75024 (214) 704-8103 bladeztoyz.co.uk

1170 Howell Mill Rd Ste 300 Atlanta, GA 30318 (678) 244-1532 bluerabbitplay.com

2 Harborside Ct East Patchogue, NY 11772 (516) 318-0178 bendyblox.com

Blue Sky Wireless (954) 866-8048

Blum

65 Walnut St Peabody, MA 01960 (978) 465-0409 blumusa.com

Bommerscheim Sisters Co

6208 Meridian St W Dr Indianapolis, IN 46260 (858) 900-5080 bommerscheimbuddies.com

Boneyard Pets 239 Java St Brooklyn, NY 11221 (347) 457-5669 boneyardpets.com

Boo2yoo

1 Prado Vista Sandia Park, NM 87047 (505) 250-3893 zombiezoo.com

Beka

Blankie Tails

Boogie Board eWriters

Beleduc USA

The blankZ

BooKid Toys USA

Berg USA

Bling2o

Borgfeldt Canada

Best Ride On Cars

Bloco Toys

Bosebuild

542 Selby Ave St Paul, MN 55102 (651) 222-7005 bekainc.com

2220 Northmont Pkwy Ste 250 Duluth, GA 30096 (770) 295-2287 beleducusa.com

45 N Broad St Ste 100 Lititz, PA 17543 (717) 625-2374 bergtoysusa.com

11937 Denton Dr Ste 101 Dallas, TX 75234 (469) 209-8741 bestrideoncars.com

Beyond123

2188 Nesconse Hwy Unit 168 Stony Brook NY, 11790 (631) 285-1135 beyond123.com

Big Country Toys

228C S 40th St Springdale, AR 72762 (479) 263-2838 bigcountryfarmtoys.com

Big Future Toys (818) 275-2134 bigfuturetoys.com

343 Portage Blvd Kent, OH 44240 (330) 673-8784 myboogieboard.com

61 Green Ln Bristol, PA 19007 (215) 310-9433 blankietails.com

235 Cedar Rd East Northport, NY 11731 (516) 467-4748 theblankZ.com

2881 State Rte 93 Sugarcreek, OH 44681 (330) 852-0852 bookidtoys.com

50 Konrad Cres Markham, ON L3R 8T4 Canada (905) 946-9677 litehawk.ca

525 Broadhollow Rd Melville, NY 11747 (516) 223-5020 bling2o.com

1400 Antonio Barbeau Monteal, QC H4R 3N1 Canada (514) 940-8410 blocotoys.com

The Mountain Framingham, MA 01701 (508) 766-6729 build.bose.com

Blu Track

Bottle Flip

Blue Box Toys

Box Creations

8297 Champions Gate Blvd #530 Davenport, FL 33896 (407) 801-2359 bottleflipthegame.com

1116 E 7th St Pella, IA 50219 (641) 780-1892 blutrack.com

4920 Carroll Canyon Rd San Diego, CA 92121 (858) 875-7234 blueboxtoys.com

Blue Orange Games 1000 Illinois St San Francisco, CA 94107 (415) 252-0372 blueorangegames.com

10023 Brook Rd Olmsted Falls, OH 44138 (216) 406-1089 boxcreations.com

Boy Story

16836 Nikki LN Odessa, FL 33556 boystory.com

July/August 2018 • • • • • edplay.com 33

Alphabetical Directory by Company

Ashley Productions

Brackett Creative

Bubble Thing

Brackitz

Buddha Board

50 Marshal St Unit A Brookline, MA 02446 (617) 650-1287 brackettcreative.com

1685 S Colorado Blvd Ste S133 Denver, CO 80222 (720) 446-5554 brackitz.com

(604) 709-5667

Buffalo Games

Brain Games USA (929) 420-5477

220 James E Casey Dr Buffalo, NY 14206 (716) 464-5210 buffalogames.com

BrainStormProducts

Build & Imagine

1011 S Andreasen Dr Ste 100 Escondido, Ca 92029 (760) 871-1135 brainstormproducts.com

Brainy Yak Labs

Alphabetical Directory by Company

319 W 106th St #2A New York, NY 10025 (212) 663-2325 bubblething.com

464 Common St STE 267 Belmont, MA 02478 (617) 489-0341 brainyyaklabs.com

Brand 44 b4adventure

4040 Holly St Unit 10 Denver, CO 80216 (303) 339-0482 b4adventure.com

Breaking Games 125 Main St Netcong, NJ 07857 (973) 713-5155 breakinggames.com

Brer Rabbit Toys 140 Franklin Ave Maplewood, NJ 07040 (973) 996-2031 brerrabbittoys.com

BrickStix

PO Box 83 Hartland, WI 53029 (414) 502-7849 brickstix.com

Brictek

2014865 AmbroiseLafortune Boisbriand, QC J7H 0A4 Canada (450) 420-3932 brictek.com

Brightz

8000 Yankee Rd Ste 225 Ottawa Lake, MI 49267 (419) 517-0049 brightzltd.com

Brooklyn Owl

252 Flatbush Ave Brooklyn, NY 11217 (718) 737-7017 brooklynowl.com

Bruder Toys America 4950 W 145th St Hawthorne, CA 90250 (310) 352-4665 brudertoys.com

Brybelly Holdings 7284 W200 N Greenfield, IN 46140 (800) 926-7241 brybelly.com

4424 Arcadia Ave Oakland, CA 92780 (866) 751-5006 buildandimagine.com

BuppaLaPaloo

Captain Creative

4100 Eldorado Pkwy Ste 100374 McKinney, TX 75070 (773) 991-6087 captaincreativematerials. com

Card Caddy

21339 Garett Hwy Suite B Oakland, MD 21550 (301) 616-7881 thecardcaddy.com

Cardboard Technologies USA PO Box 209 Millwood, NY 10546 (914) 294-5789 cardboardtech.com

Carrera of America

23679 Calabasas Rd Ste 426 Calabasas, CA 91302 buppalapaloo.com

2 Corporate Dr Cranbury, NJ 08512 (609) 409-8510 carreratoys.com

Burnham Associates

Casdon Plc

14 Franklin St Salem, MA 01970 (978) 745-1788 TornadoTube.net

C CaaOcho

3554974 Kingsway Vancouver, BC V5H 4M9 Canada (888) 887-8228 caaocho.com

C & A Scientific 7241 Gabe Ct Manassas, VA 20109 (703) 330-1413 myfirstlab.com

California Creations 15135 Woodlawn Ave Tustin, CA 92780 (714) 259-1900 zwindups.com

Calisson

33049 Calle Aviador, Unit A San Juan Capistrano, CA 92675 (949) 493-5154 calissoninc.com

Calliope Games

Cornford Rd Blackpool, Lancashire FY44QW United Kingdom casdon.com

Cassidy Labs

2297 Harvard St Palo Alto, CA 94306 (650) 525-4408 cassidylabs.com

Castle Toy

11840 Wyandotte St North Hollywood, CA 91605 (818) 765-5362 castletoyinc.com

CDX BLOCKS (540) 435-7964 cdxblocks.com

Celerant Technology 4830 Arthur Kill Road Staten Island, NY 10309 (714) 338-0200 celerant.com

Cepia

121 Hunter Ave Ste 103 St Louis, MO 63124 (800) 225-9319 cepia.com

Chalk of the Town

PO Box 88 Redmond, WA 98073 (425) 644-4300 calliopegames.com

127 West 83rd Street #401 New York, NY 10024 (646) 701-1074 chalk-of-the-town.com

CAM Commerce

Channel Craft

17075 Newhope Street Fountain Valley, CA 92708 (714) 338-0200 camcommerce.com

PO Box 101 North Charleroi, PA 15022 (724) 489-4900 channelcraft.com

Can You Solve Me

Chardonnay Go

7301 Pyle RD Bethesda, MD 20817 (301) 320-0313 canyousolveme.com

Capstone Specialty Group 5050 Lincoln DR Edina, MN 55436 (952) 224-0527 capstonepub.com

34 edplay.com • • • • • July/August 2018

(856) 437-0805

Chattysnaps

5222 North LaClaire Chicago, IL 60630 (847) 873-9477 chattysnaps.com

Chewigem

Clever Idiots

Chibitroncis

ClickBlock

Chick in a Basket

Cloud B

Chickapig

CMON Conventions

Children of America Dolls

C & N Reproductions

407 W Covell Rd Suite 32064 Edmond, OK 73003 (405) 338-1125 chewigemusa.com

16192 Coastal Hwy Lewes, DE 19958 (650) 823-9007 chibitronics.com

11013 Brook Run Dr Louisville, KY 40291 859) 4475865 chickinabasket.com

(540) 406-1245

1329 Solita Road Pasadena, CA 91103 (626) 797-6182 coadolls.com

Child’s Play

250 Minot Ave Auburn, ME 04210 (800) 472-0099 childsplay.com

Child to Cherish 720 Challenger St Brea, CA 92821 (714) 990-1590 childtocherish.com

The Chillafish Co.

Straatsburgaok Noordkaai 21 b 19 Antwerp, 2030 Belgium chillafish.com

Choo Choo Shoes

9 E Tower Cir Ormond Beach, FL 32174 (386) 671-7444 choochooshoes.com

Choon’s Design 48813 West Rd Wixom, MI 48393 (248) 924-3151 rainbowloom.com

Choose Friendship

44265 Riverview Ridge Dr Clinton Township, MI 48038 (888) 693-2648 choosefriendship.com

801 E 8th Street Los Angeles, CA 90021 (800) 892-2816 cleveridiotsinc.com

1100 Hicks Rd Rolling Meadows, IL 60008 (224) 248-9165 clickblock.com

150 W Walnut St Ste 100 Gardena, CA 90248 (310) 781-3833 cloudb.com cmon.com

2150 Avon Ind Dr Rochester Hills, MI 48309 (248) 853-0215 pedalcar.com

Cobi Imex Model Co. 15391 Flight Path Dr Brooksville, FL 34604 (352) 754-8522 imexmodel.com

Cobra RC Toys

1590 Powell St Vancouver, BC V5L 1H3 Canada (800) 668-9876 cobratoys.com

Columbia Games PO Box 1600 Blaine, WA 98231 (800) 636-3631 columbiagames.com

Compendium 2100 N Pacific St Seattle, WA 98103 (206) 812-1640 liveinspired.com

Constructive Eating 525 Avis Dr Ste 16 Ann Arbor, MI 48108 (734) 418-3241 constructiveeating.com

Continuum Games

221 S Franklin Rd Bldg C Ste 780 Indianapolis, IN 46219 (877) 405-2662 continuumgames.com

Chronicle Books

Cool Water Ripple Group

CHulaHoopsUSA

Cooperative Games

680 Second St San Francisco, CA 94107 (415) 537-4215 chroniclebooks.com

3883 Turtle Creek #1805 Dallas, TX 75219 (469) 354-5986

Circuit Scribe

3006 Longhorn Blvd Ste 113 Austin, TX 78758 (713) 397-6888 circuitscribe.com

PO Box 489 Lockhart, SC 29364 (704) 634-3948 coolwaterripplegroup.com

PO Box 2046 Nevada City, CA 95959 (815) 301-9344 cooperativegames.com

Copernicus Toys

1012C Druid Ave Charlottesville, VA 22902 (434) 296-6800 copernicustoys.com

Corolle Dolls

CreoPop

Diggin Active

Dreams USA

EarZings

Cortex Toys

CR Gibson

Digi Puppets

Dreamtivity

EBlox

Cos Dome Industries

Crocodile Creek

Dimple Toys

DuinoKit

ecokids

Cubiciti Co.

Direct Global Deals

Dulcop America

ECR4Kids

7053 Vernon Rd Hestand, KY 42151 (818) 823-7423 crayonrocks.com

Cuddle Barn

Discover with Dr. Cool

CRAZART

Czech Games Edition

Duncan Toys

EDC Publishing

Celebrating 90 years in 2019, Duncan Toys has long been known as the leader in quality yo-yos throughout the world. Duncan has taken the same approach to other activity toys to include outdoor play, brain/ travel games, water toys, and the new sensor-activated toy planes. See ad on page 7 See our product on page 29

We are the exclusive United States trade co-publisher of the line of educational children’s books produced in the United Kingdom by Usborne Publishing Limited. We also own Kane Miller Book Publishers; award-winning publishers of international children’s books. Our list includes more than 1700 titles. Our company motto is “The future of our world depends on the education of our children. EDC delivers educational excellence one book at a time. We provide economic opportunity while fostering strong family values. We touch the lives of children for a lifetime”. See ad on page 10

8400 Fairway Pl Middleton, WI 53562 (800) 214-9711 us.corolle.com

360 N River RD Rome, GA 30161 (706) 936-8291 cortextoys.com

1303 Red Tip Dr Allen, TX 75002 (949) 371-9366

Crayola

1100 Church Ln Easton, PA 18064 (484) 894-6886 crayola.com

Crayon Rocks

402 BNA Dr Bldg 100 Ste 600 Nashville, TN 37217 (615) 724-3101 crgibson.com

1648 Lawson St Durham, NC 27703 (919) 598-8152 crocodilecreek.com

1363 Prospect Cir NE Palm Bay, FL 32907 (321) 804-2824 cubiciti.com

2839 Tanager Ave Los Angeles, CA 90040 (888) 883-1885

Karla Tomana 825 Kladno 27204 CZ Ph: (317) 448-0019 czechgames.com

Crazy Aaron’s Puttyworld 201 Sabine Ave Narbeth, PA 19072 (866) 578-2845 puttyworld.com

Creative Brainworks 77 Tomahawk Trail Sparta, NJ 07871 (973) 862-9485 beanbagbucketz.com

Creative Education of Canada 704 Mara St Ste 135 Point Edward, ON N7V 1X4 Canada (800) 982-2642 greatpretenders.ca

Creative Teaching Press 6262 Katella Ave Cypress, CA 90630 (714) 895-5047 creativeteaching.com

Creative Toy Co.

4600 Crossroads Park Dr Liverpool, NY 13088 (315) 451-4100 creativetoycompany.com

Creative Zone

313 E Broadway Blvd Ste 1696 Glendale, CA 91209 (818) 885-8666 goobi.com

Creditors Network

24928 Genesee Trail Rd Unit 100 Golden, CO 80401 (303) 670-5111 creditorsnetwork.com

D Daron Worldwide Trading 24 Stewart Pl unit 4 Fairfield, NJ 07004 (973) 776-2324 daronwwt.com

D’Artagnan Dist.

3339 Rue Griffith SaintLaurent, QC H4T 1W5 Canada (514) 333-6999 dartagnandistribution.com

Daydream Toys PO Box 5213 Hoboken, NJ 07030 (201) 792-5451 daydreamtoy.com

Decker Sisters

4004 20th Rd N Arlington, VA 22207 (703) 465-8891 prettyprogame.com

DeLano Service

5404 Wayne Rd Battle Creek, MI 49037 (269) 420-4800 delanoservice.com

Designer Noodle

PO Box 206 Old Westbury, NY 11568 (516) 809-8399 designernoodle.com

Devir Games (206) 226-7834

DGL Toys

195 Raritan Center Pkwy Edison, NJ 08837 (732) 692-5150 dgltoys.com

PO Box 99708 Emeryville, CA 94662 (510) 601-0591 digginactive.com

156 2nd St San Francisco, CA 94105 (844) 367-2524 digipuppets.com

PO Box 272766 Boca Raton, FL 33427 (361) 322-8246 dimpletoys.net

44 Jonathan Dr Edison, NJ 08820 (732) 642-1984 directglobaldeals.com

993 Siskiyou Blvd Ste 1 Ashland, OR 97520 (855) 437-2665 discoverwithdrcool.com

DIY Screen Printing Supplies 5942 Benjamin Rd Tampa, FL 33634 (813) 368-0358 merchmakr.com

djubi

1801 Rutherford Rd Greenville, SC 29609 (864) 363-6378 djubi.com

DoADot Art!

31192 LaBaya Dr Unit F Westlake Village, CA 91362 (818) 597-9430 dotart.com

Doll Kind

49365 Kinchen Rd Tickfaw, LA 70466 (504) 214-3003 thedollkind.com

Don Eastern

9838 Joe Vargas Way, Unit A South El Monte, CA 91733 (626) 716-5662 sekinomanufacturing.com

Douglas Co.

69 Krif Rd, Box D Keene, NH 03431 (603) 614-1494 douglastoys.com

Dream Blocks

PO Box 243 Stratford, CT 06615 (917) 338-2995 dreamblocks.com

Dream Pillow (561) 272-0018

Dreamland Fairy

PO BOX 292 Merion Station, PA 19066 (844) 353-2479 dreamlandfairy.com

2 Charles Street Ste 3B Providence, RI 02904 (401) 331-5729 dreams6.com

1581 Eden Rose Place Nolensville, TN 37135 (610) 935-9545 montcocrafts.com

PO Box 1251 Whittier, NC 28789 (828) 226-5381 duinokit.com

880 Asbury Dr Buffalo Grove, IL 60089 (224) 434-2237 myeblox.com

193 Presumpscot St Portland, ME 04103 (207) 899-2752 ecokidsusa.com

1704 East Blvd Ste 101 Charlotte, NC 28203 (704) 332-1200 dulcopamerica.com

PO Box 97 Middlefield, OH 44062 (440) 632-3718 yoyo.com

DuneCraft

19201 Cranwood Parkway Warrensville Heights, OH 44128 (440) 220-2163 dunecraft.com

Dunk Collection

4743 Iberia Ave, Ste B Dallas, TX 75207 (214) 932-9133 thedunkcollection.com

Dynepic

1122 Folly Rd Charleston, SC 29412 (843) 580-3939 dynepic.com

2245 San Diego Ave Suite 127 San Diego, CA 92110 (619) 323-2005 ecr4kids.com

5402 S 122nd East Ave Tulsa, OK 74146 (918) 622-4522 edcpub.com

edplay

PO Box 1080, Geneva, NY 14456 (800) 344-0559 edplay.com

Educational Dealer PO Box 1080, Geneva, NY 14456 (800) 344-0559 EducationalDealerMagazine.com

Educational Insights

e11even

4 Batchelder Rd Windsor, CT 06095 (860) 436-8149 maddcappgames.com

E3 Publishing

135 Island Estates PKWY Palm Coast, FL 32137 (386) 597-2099

Eagle Gryphon Games

2943 N Lake Dr Milwaukee, WI 53211 (414) 704-9873 earzings.com

13641 N Catclaw CT Fountain Hills, AZ 85268 (480) 836-2139 eaglegryphon.com

152 W Walnust St Ste 201 Gardena, CA 90248 (800) 995-4436 educationalinsights.com

Education Market Association

8380 Colesville Rd Ste 250 Silver Spring, MD 20910 (301) 495-0240 edmarket.org

Education Outdoors PO Box 90 Eastport, MI 49627 (231) 599-2763 educationoutdoors.net

July/August 2018 • • • • • edplay.com 35

Alphabetical Directory by Company

1578 Sussex Turnpike Randolph, NJ 07869 (800) 272-9278 crazart.com

23950 Commerce Park Rd Beachwood, OH 44122 (216) 595-9828 creopop.com

Edushape

28 Brandywine Dr Deer Park, NY 11729 (631) 586-0900 edushape.com

Edutoys.dk

Kirsebaerhaven 16 Vejle Oest, Vejle 7120 Denmark edutoys.dk

eeBoo

170 W 74th St New York, NY 10023 (212) 222-0823 eeboo.com

EFL Kids

Alphabetical Directory by Company

195 Montague St Ste 1060 Brooklyn, NY 11201 (718) 384-1804 eflsales.com

The Eggmazing Egg Decorator 3611 S Soncy Ste 6B Amarillo, TX 79119 (806) 584-5440

EIF Enterprise

123 Timbercove Cir SW Madison, AL 35756 (253) 722-9215

Eitech America

8565 154th Ave NE Redmond, WA 98052 (425) 861-9100 eitechamerica.com

Electric Rose Toys 592 E State St Ontario, CA 91761 (949) 933-4496 electricrosetoys.com

Electroninks Writeables (512) 766-7555

Elenco Electronics 150 W Carpenter Ave Wheeling, IL 60090 (800) 533-2441 elenco.com

Elf Fun with PopInKins

1844 West State St Ste D Alliance, Ohio 44601 (866) 353-5467 elffun.com

Elf Magic

120 Blenheim Pl Atlanta, GA 30350 (770) 394-8100 elfmagic.com

Elf on the Shelf

3350 Riverwood Pkwy Ste 300 Atlanta, GA 30339 (877) 919-4105 elfontheshelf.com

Endless Games

3587 US Hwy 9 Unit 503 Freehold, NJ 07726 (732) 414-2213 endlessgames.com

Endless Possibilites

28475 Greenfield Rd Ste 120 Southfield, MI 48076 (248) 262-4773 boinks.com

Enginuity Games 3629 Bryant St Palo Alto, CA 94306 (888) 618-4263

Eni Puzzles

2338 Broadway Ste 2F Astoria, NY 11106 (646) 808-7192 enipuzzles.com

Enlivenze

471 Sibley St Ste 100 St Paul, MN 55101 (612) 293-9749 enlivenze.com

Entertainment Earth (818) 255-0090

Epoch Everlasting Play

Ezyroller

22588 Scenic Loop Rd San Antonio, TX 78255 (866) 713-8007 ezyroller.com

F FaberCastell USA 9450 Allen Dr Valley View, OH 44125 (800) 642-2288 creativityforkids.com

Fair and Green

92 Kenmore Pl Glen Rock, NJ 07452 (845) 517-4297 fairandgreenstore.com

Fairy Dust

10788 Palestine Dr Union, KY 41091 (888) 532-1400 fairydust.com

Fairy Finery

75 D Lackawanna Ave Parsippany, NJ 07054 (973) 917-1096 intplay.com

224 Burntside Dr Golden Valley, MN 55422 (888) 377-4511 fairyfinery.com

EQtainment

Famili Plays

Fitivities Fat Brain Toy Co. 20516 Nicholas Cir Elkhorn, NE 68022 (800) 335-5621 fatbraintoyco.com

Fat Brain Toy Co. has a number of original toys and games as well as ideas from some of the industry’s best inventors. It all started with co-founder Mark Carson and his award-winning Dado Cubes. From that single product, the Fat Brain Toy Co. was formed to develop creative, mind-expanding toys, games and gifts for the specialty toy industry. Since that time, the company has developed a number of critically-acclaimed products. See ad on page 56 See our product on page 30

Fat Catalog

3736 Regent Ave Cinncinati, OH 45212 (513) 386-6534 fatcatalog.com

The Fiametta Toy Co

1240 Rosecrans Ave Ste 120 Manhattan Beach, CA 90266 (512) 537-4555 eqtainment.com

13631 41st Ave Ste 4D Flushing, NY 11335 (214) 236-2465

4775 Blenheim St Vancouver, BC V6L 3A5 Canada (778) 871-7177 mystorkbabies.com

Eurographics

Families Play Forever (203) 376-6809

FibreCraft

9105 Rue Salley Montreal, QC H8R 2C8 Canada (514) 939-0310

Eurographics (514) 939-0310

European Expressions 4525 Carpinteria Ave Ste D Carpinteria, CA 93013 (800) 779-2205 europeanexpressions.com

EverBlock Systems 790 Madison Ave Ste 200 New York, NY 10065 (844) 422-5625 everblocksystems.com

Everest

65 Bittern St Ancaster, ON L9G 4V5 Canada (905) 304-9155 everesttoys.com

Excite USA

(972) 243-5422

Extend a Holiday 4 E Ogden Ave #130 Westmont, IL 60559 (630) 709-7202 ohnewyearstree.com

Extra by Mayflower 7700 Anagram Dr Minneapolis, MN 55344 (952) 949-5627 anagramballons.com

36 edplay.com • • • • • July/August 2018

Family Games America

PO Box 97 Snowdon 3844 Rue Saint Jacques Montreal, QC H3X 3T3 Canada (514) 485-1834 familygamesamerica.com

6400 W Howard St Niles, IL 60714 (847) 929-5738 fibrecraft.com

Fiddle Focus

PO Box 1711 Bethany, OK 73008 (405) 496-3871 fiddlefocus.com

Fascinations

Fiesta

Fashion Angels

Fin Fun

19224 Des Moines Memorial Dr Seattle, WA 98148 (206) 870-3000 fascinations.com

306 N Milwaukee St Milwaukee, WI 53202 (414) 961-9200 fashionangels.com

2834 E 46th St Vernon, CA 90058 (323) 581-9988 fiestatoy.com

3018 N Holmes Ave Idaho Falls, ID 83401 (844) 434-6386 finfunmermaid.com

Finger Puppets

41556 Armanac Ct Palm Desert, CA 92260 (760) 668-5070 fingerpuppetsinc.com

Fiona’s Colors

2020 Maltby Rd Ste 7 PMB 391 Bothell, WA 98021 fionascolors.com

Firefox Toys

553 Capital Cir SW Unit 3 Tallahassee, FL 32309 (850) 765-8210 firefoxtoys.com

fischertechnik GmbH KlausFischerStr 1 Waldachtal 72178 GERMANY

670 E Parkridge Ave Ste 104 Corona, CA 92879 (951) 738-8136 fitivities.com

Fizzee Labs

(908) 334-0660

Flash Sales

4401 NW 167th St Miami, FL 33055 (786) 428-2400 flashsales.com

Fling A Ring

8066 Tipsico Lake Rd Holly, MI 48442 (248) 891-9900 flingaring.com

Flipzles

3500 NE Etna Rd Woodland, WA 98674 (360) 225-4632 flipzles.com

Flybar

11 Devash Ct Lakewood, NJ 08701 (845) 647-8400 flybar.com

Flycatcher

59E 54th St. Suite 72 New York, NY 10022 (612) 293-8707 shay@flycatcherapps.com

The mission of Flycatcher Inc., a tech company founded in 2013, is to help parents promote and develop their child’s learning skills by creating toys that bridge the gap between real-life and technology. Flycatcher Inc. is the proud creator of Painting Lulu, the award-winning paper-to-digital coloring book, as well as the smART sketcher Projector -- the first smart projector on the market aimed to help kids learn to sketch. See ad on page 15 See our product on page 29

Folkmanis Puppets 1219 Park Ave Emeryville, CA 94608 (800) 654-8922 folkmanis.com

Formidable Toys 2864 N Sallee Pl Tucson, AZ 85745 (928) 245-6752 formidabletoys.com

Fotorama USA

19925 Stevens Creek Blvd Ste 100 Cupertino, CA (408) 973-7876 fotoramausa.com

Four Esses Aps Sandbjergvej 2 Juelsminde, 7130 Denmark fouresses.dk

Fox Chapel Publishing 1970 Broad St East Petersburg, PA 17520 (717) 283-2799 foxchapelpublishing.com

FoxMind

5530 St Patrick Unit 1104 Montreal, QC H4E 1A8 Canada (514) 369-7777 foxmind.com

Fun2Market

17124 Piermon Street Davidson, NC 28036 (704) 661-9133 fun2market.com

Funko

1202 Shuksan Way Evertt, WA 98203 (425) 783-3616 funko.com

Funnybone Toys

201 Commons Park South Stamford, CT 06902 (855) 386-2663 funnybonetoys.com

Fractiles

2525 Arapahoe Ave Ste E4110 Boulder, CO 80302 (303) 541-0930 fractiles.com

Franklin Fixtures 621 Maxwell Street Cookeville, TN 38501 (931) 400-0300 franklinfixtures.com

Franklin Sports (781) 573-2436 franklinsports.com

Fremont Die

1709A Endeavor Dr Williamsburg, VA 23185 (847) 400-0208 fremontdie.com

From There To Here Imports

962 Shine Ave Myrtle Beach, SC 29577 (844) 386-6564 funologyzone.com

Funsparks

319 Windward Island Clearwater, FL 33767 (888) 898-3600 funsparks.com

Future of Play

3441 Airport Dr Ste 4 Torrance, CA 90505 (562) 754-2748 futureofplay.com

Fuzzytails

76 River Rd Annapolis, MD 21403 (410) 263-2935 jibbaroo.com

G Galison

28 W 44th St #1411 New York, NY 100366600 (212) 354-8840 galison.com

Galt Toys

1 Corporate Dr Grantsville, MD 21536 (301) 895-3792 galttoys.com

Game Night In A Can 4526 3/4 Edgewood Place Los Angeles, CA 90019 (323) 459-7374 gamenightinacan.com

720 S. POINT BLVD. #209 Petaluma, CA 94952 (415) 360-5163 fromtheretohereimports. com

GameParts

Fun

Games by BRIGHT of Sweden

333 Alice St Wheeling,IL 60090 (773) 745-3837 funinc.com

GirlznDollz

Genetipetz

Glitter Toos

GeoCentral

Glo Pals

525 S 4th St Suite 246 Philadelphia, PA 19147 (267) 457-3119 gelliarts.com

4225 Wild Partridge Rd Charlotte, NC 28226 (800) 687-1620 genetipetz.com

6049 HiTek Ct Mason, OH 45040 (800) 231-6083 geocentral.com

Geomagworld USA

9409 Steamship Manhattan Brewerton, NY 13029 (315) 676-3460

Geospace

3931 Leary Way NW Seattle, WA 98107 (206) 547-2556 geospaceplay.com

Geotoys

218 Linden Ct Neenah, WI 54956 (920) 475-2002 geotoystore.com

Geoworld USA

1635 N Oracle Rd Tucson, AZ 85705 (520) 884-4867 drstevehunters.com

Getta1Games

3995 Bee Ridge Rd Ext PMB112 Sarasota, FL 34241 (941) 926-8004 getta1games.com

Giantmicrobes

78 Harvard Ave Ste 300 Stamford, CT 06902 (203) 504-8060 giantmicrobes.com

2078 Center Square Rd Swedesboro, NJ 08085 (856) 905-3130 ginsey.com

23 North Rd Suite A14 Peace Dale, RI 02879 (402) 284-0610 thegoodtoygroup.com

Gorilla Gym

1151 Massachusetts Ave Cambridge, MA 02138 (617) 600-7615 gorillagym.com

PO Box 4642 Metuchen, NJ 08840 (908) 912-6955 girlzndollz.com

Gotta Get it Gifts

50 Carnation AVE BLDG #1 Floral Park, NY 11001 (516) 775-1201 gottagetitgifts.com

PO Box 1650 New York, NY 10021 (212) 249-1585 glittertoos.com

Grandpa Beck’s Games

(866) 996-2156 glopals.com

1573 Silver Fir Dr Camano Island, WA 98282 (206) 498-1959 grandpabecksgames.com

Goblies

(908) 907-7542 goblies.com

Gray Matters Games

GoForItGames.com 132 Lots Rd London SW10 ORJ United Kingdom (347) 759-6237 goforitgames.com

432 Stagecoach Run Glen Ellyn, IL 60137 (517) 974-5256 graymattersgames.com

Great Circle Works

Going Gnome

323 Main St Great Barrington, MA 01230 (413) 528-6111 goinggnome.com

Goldbrick Games

PO Box 500 New Ipswich, NH 03071 (603) 878-3819 goldbrickgames.com

GoldieBlox

2730 Brighton Rd Unit A Oakville, ON L6H 5T4 Canada (416) 830-7536 greatcircleworks.com

Green Kids Club PO Box 50030 515 Park Ave Idaho Falls, ID 83406 (208) 881-5184 greenkidsclub.com

Green Toys

4000 Bridgeway Blvd Ste 100 Sausalito, CA 94965 (415) 839-9971 greentoys.com

2230 Livingston St Oakland, CA 94606 510536 4485 goldieblox.com

Griddly Games

Goliath Games

3701 W Plano Pkway, Ste 100 Plano, TX 75075 (469) 666-6852 pressmantoy.com

6335960 No 6 Rd Richmond, BC V6V 1Z1 Canada (604) 249-5020 griddlygames.com

Gollnest & Kiesel KG

Grouchy Dog

1127 15th St Unit E Santa Monica, CA 90403 (310) 899-4400 gokiusa.com

PO Box 95 Mercersburg, PA 17236 (703) 909-0227 grouchydog.com

Katrineholmsv 66 Aaby SE61633 SWEDEN

Games Workshop

Fun in Motion Toys

Gamewright

505 SW 17 St Fort Lauderdale, FL 33315 (954) 805-3080 funinmotiontoys.com

Gelli Arts

843 N Cleveland Massillon, Ste UP11B Akron, OH 44333 (888) 830-4212

The Good Toy Group

13650 Main Road Mattituck, NY 11952 (631) 298-0777 gameparts.net

Fun Eating Devices PO Box 466 Erie, CO 80516 funwithfed.com

Ginsey Home Solutions

6211 E Holmes Rd Memphis, TN 38141 (901) 541-7600 warhammer40000.com

70 Bridge St Newton, MA 02458 (617) 924-6006 gamewright.com

July/August 2018 • • • • • edplay.com 37

Alphabetical Directory by Company

Fractiles Inc. is a 20-year old Colorado company proudly manufacturing its products in the USA; adhering to safe, ethical, and quality production standards. Our mission is to bring the beauty of geometry into the mainstream by developing geometry-based magnetic tiling toys with high skill-building and fun play value for all ages. Fractiles offers a perfect STEM activity, at home, school, or traveling. It provides a great break from screen-time on electronic devices. Fractiles makes for a great gift, and lots of creative family-fun time. Imagine the possibilities! See ads on pages 9 and 37 See our product on page 30

Funology Innovations

Geared For Imagination

Group Sales

821 Melbourne St Cincinnati, OH 45229 (513) 961-8697 groupsalesinc.com

Guidecraft

55508 State Hwy 19 W Winthrop, MN 55396 (800) 542-3555 guidecraft.com

Gund

1 Runyons Ln Edison, NJ 08817 (800) 448-4863 gundbusiness.com

Alphabetical Directory by Company

HABA USA

4407 Jordan Rd Skaneateles, NY 13152 (315) 685-6660 habausa.com

Hal Leonard Corp PO Box 13819 Milwaukee, WI 53213 (414) 774-3630 halleonard.com

Hampton Mermaid (631) 283-0714

Handstand Kitchen 23346 Park Colombo Calabasas, CA 91302 (818) 917-7200 handstandkids.com

HandTrux

101 E Main St Ste 1301 Little Falls, NJ 07424 (973) 812-5222 handtruxtoys.com

HANSA CREATIONS

1611 East St Andrew Place Santa Ana, CA 92705 (877) 365-4060 hansatoysusa.com

Hanz

3335 Placer St Ste 235 Redding, CA 96001 (530) 355-6190 hanztoys.com

Hape

1909 Tyler St Suite 301 Hollywood, FL 33020 (800) 661-4142 hape.com

Happy Heart Kid 444 E 86th St New York, NY 10028 happyheartkid.com

The Happy Kid Co.

342 Ball Hill Rd Princeton, MA 01541 (978) 808-4721 thehappykidcompany.com

Happy Puzzle Co.

PO Box 586 Elstree, Herts, ENG WD6 3XY GB

Harper Toy

3032 Pearl St Oldenburg, IN 47036 (812) 212-9674 harpertoy.com

Harrisville Designs 69 Main St PO Box 806 Harrisville, NH 03450 (603) 827-3333 harrisville.com

Harvest Time Partners 6842 Shallowford Way Portage, MI 49024 (269) 370-9275 harvesttimepartners.com

The Haywire Group 34 Front St Building 20 Indian Orchard, MA 01151 (413) 543-3020 haywiregroup.com

Hearts For Hearts Girls 13700 Van Ness Ave Gardena, CA 90249 (310) 329-3100 hearts4heartsgirls.com

Hedstrom Specialty 1 Hedstrom Dr Ashland, OH 44805 (419) 282-5581 hedstrom.com

Helio Productions

3303 Harbor Blvd Ste K7 Costa Mesa, CA 92626 (949) 202-7584 helioproductionsinc.com

HeroMe

4741 Algonquin Ave Jacksonville, FL 32210 (904) 502-7708 heromelab.com

He’s All Boy

1045 S Adams St Denver, CO 80209 (303) 578-2273 heisallboy.com

Hexbug

6725 W. FM 1570 Greenville, TX 75402 (903) 453-0858 hexbug.com

High IntenCity Charm It! 1600 Pollitt Dr Fair Lawn, NJ 07410 (201) 703-5010 charmit.com

Highlights Press 815 Church St Honesdale, PA 18431 (570) 251-4518 highlightspress.com

Historical Conquest 8157 Pinewood Dr Juneau, AK 99801 (907) 209-6760 historicalconquest.com

Hit Mit

15800 Crabbs Branch Way Ste 250 Rockville, MD 20855 (301) 816-3060 thehitmit.com

38 edplay.com • • • • • July/August 2018

Hobbico

4202 Prairie W Dr Champaign, IL 61822 (217) 352-1913 hobbico.com

Hog Wild

12402 SE Jennifer St Ste 100 Clackamas, OR 97015 (503) 231-6465 hogwildtoys.com

Holgate Toys & Brain Noodles 22 Lowell St PO Box 1487 Pepperell, MA 01463 (800) 343-8114 pepperell.com

Honeysticks

(6427) 567-7109

The Horizon Group USA

I IAmElemental

50 W 67th St Ste 7C New York, NY 10023 (917) 623-0448 iamelemental.com

I Gotta Go With (773) 480-9945

i play

2000 Riverside Dr Ste 9 Asheville, NC 28787 (828) 254-9236 iplaybaby.com

IdeaStream Consumer Products 812 Huron Rd E Ste 390 Cleveland, OH 44115 (216) 459-2400 ideastreamproducts.com

45 Technology Dr Warren, NJ 07059 (908) 810-1111 horizongroupusa.com

Horn Entertainment 13305 SW 100th Ter Miami, FL 33186 (305) 794-5523

Hornit

11-15 Dix’s Field Exeter EX1 1GA Devon, UK us.thehornit.com

Hotaling Imports

102 E Seneca St Suite 310 Sherrill, NY 13461 (315) 363-5594 hotalinginc.com

HQ Kites & Designs 134 Freedom Ave Powells Point, NC 27966 (252) 491-2113 hqkitesusa.com

HSP Nature Toys 637 Grassy Brook Rd Brookline, VT 05345 (802) 365-9319 hspnaturetoys.com

Hubelino

Zum Konigsberg 6 Erkelenz, NRW 41812 Germany hubelino.com

Hue ArtiSands

125 Anderson Ave Shell Lake, WI 54871 (715) 468-7772 artisands.com

HuggAPlanet

2225 S 3200 W Salt Lake City, UT 84119 (801) 466-2664 fungamesandtoys.com

IncrediBuilds

800 A St San Rafael, CA 94901 (415) 426-1377 incredibuilds.com

Indigo Magic

9 Baypoint Ln Bradford, MA 01835 (978) 479-4899 indigopixies.com

Infant Notions

322C Edwardia Dr Greensboro, NC 27409 (336) 605-0403

Infinity Product Group

5502 Walsh Ln Ste 201 Rogers, AR 72758 (479) 464-7563 infinitypg.com

Identity Games

1118 1st St Fl 2 Snohomish, WA 98290 (877) 346-3482 identitygames.com

See ad on page 24

Iello

5550 Painted Mirage Rd Unit 320 Las Vegas, NV 89149 (206) 604-8365 iellogames.com

Ingram Publisher Services

1 Ingram Blvd La Vergne, TN 37086 (866) 400-5351 ingrampublisherservices. com

Ini

7112 Cypress Hill Dr Gaithersburg, MD 20879 (301) 442-7880 inillc.com

Iko

Innobaby

Ilo 307

Innovative Computers

2960 Arabian Dr Park City, UT 84060 (435) 655-5414 ikotoys.com

629 Rue Beriault Longueuil, QC J4G 1Z1 Canada (877) 655-3456 ilo307.com

ImagAbility

PO Box 540 El Dorado, CA 95623 (530) 295-8570 wedgits.com

Imaginami

(514) 634-4545

Imagination Brands 114 Lothrop St Beverly, MA 01915 (877) 288-2878 doodleroll.com

136 Jimmo Dr Ste 4 Colchester, VT 05446 (802) 891-6645 peacetoys.com

Imagination Starters

Hydro Toys

1770 Walt Whitman Road Melville, NY 11747 (516) 577-9400 imaginebyrubies.com

13413 Galleria Cir Ste 250 Austin, TX 78738 zorbzwaterballoons.com

Incredibly Interconnectable Toys

(616) 570-3186 imaginationstarters.com

Imagine by Rubie’s

523 W Old NW Hwy Ste 201 Barrington, IL 60010 (847) 387-8777 innobaby.com

22 Lawrence AVE Ste 302 Smithtown, NY 11787 (631) 434-7766 innovativecomputers.net

innovativeKids

49 Richmondville Ave Ste 116 Wesport, CT 06880 (203) 838-6400 innovativekids.com

InRoad Toys

1548 Ellsworth Ave Crofton, MD 21114 (888) 311-7165 inroadtoys.com

Insanimals

820 White Marsh Ct Huntingtown, MD 20639 (301) 760-7301 insanimals.net

InScribe Paparte 9 Micro Dr Woburn, MA (800) 346-3461 gnn.inscribe.com

Insect Lore Products PO Box 1535 132 S Beech Ave Shafter, CA 93263 (661) 746-7653 insectlore.com

J2H

(323) 397-0080

Intelex USA

105 Prairie Lake Rd Unit D East Dundee, IL 60118 (844) 927-6437 intelexusa.com

Warmies is the original and number-one brand of organic and French lavender filled hot and cold therapy products. Just microwave and relax – Warmies provide soothing warmth and comfort for all ages, and have been warming the world for more than 25 years. Ranked top 10 at retail for children’s gifts, plush and baby gifts. See for yourself why everybody loves Warmies – visit our website today! See ad on page 13 See our product on page 28 3923 Oceanic Dr #100 Oceanside, CA 92056 (760) 231-7603 intlarrivals.com

International Greetings USA

5555 Glenridge Connector #300 Atlanta, GA 30342 (770) 551-9727 internationalgreetings.co.uk

International Playthings

75D Lackawanna Ave Parsippany, NJ 07054 (973) 316-2500 intplay.com

Invicta Challenge

221 E 35th St 3 FE New York, NY 10016 (646) 791-5600 sankyotoys.com

Jack Rabbit Creations

1039 Vance Ave NE Atlanta, GA 30306 (404) 876-4225 jackrabbitcreations.com

Jacquard Products PO Box 425 Healdsburg, CA 95448 (800) 442-0455 jacquardproducts.com

Jambanz

2445 Oostanaula Dr Atlanta, GA 30319 (404) 441-9188 jambanz.com

Janod & Kaloo Juratoys 2455 E Sunrise Blvd Ste 805 Ft Lauderdale, FL 33304 (954) 860-8800 janod.com

Jax

141 Cheshire Ln N Minneapolis, MN 55441 (763) 449-9699 jaxgames.com

JAZE House Games

JR Jones Products 207 Wakefield Rd Richmond, VA 23221 (804) 652-9114 getashelfie.com

Jungle Jumparoo 1128 S 1680 W Orem, UT 84058 (888) 980-5867 junglejumparoo.com

Jungo Toys Flickerz 22 Mountain Rd Farmington, CT 06032 (213) 537-0592 jungotoys.com

Junior Learning

19744 Beach Blvd Ste 389 Huntington Beach, CA 92648 (714) 907-4441 juniorlearning.com

Kalan LP

97 S Union Ave Lansdowne, PA 19050 (610) 623-1900 kalanlp.com

Kalencom Corporation (504) 261-6957

7350 S. Kyrene RD Unit 104 Tempe, AZ 85283 (416) 561-7964 kangaroomfg.com

(917) 493-9393

Juratoys US

KAOS

Kapla Tom’s Toys

Jeannie’s Enterprises

PO Box 220444 Hollywood, FL 33022 (305) 915-4848 collectaus.com

44 Stedman St Lowell, MA 01851 (978) 937-5775 jeanniesent.com

Iscream

Jelly Belly Candy

231 Croton Ave Cortlandt Manor, NY 10567 (914) 788-0965 iscreamshop.com

1 Jelly Belly Ln Fairfield, CA 94533 (707) 399-2712 jellybelly.com

Itsphun

Jet Creations

6060 Farrington Ave Alexandria, VA 22304 (703) 823-6225 jetcreations.com

Jewish Educational Toys

3525 W Peterson Ste 312 Chicago, IL 60659 (773) 508-9134 jewisheducationaltoys.com

Just Think Toys

Kardtects Building Cards

PO Box 108 Rumson, NJ 07760 (732) 895-7397 bunnywiththebasket.com

K Kahiniwalla

1511 19th St NW Canton, OH 44709 (330) 612-2317 kahiniwalla.com

Kahootz Toys

772 Airport Blvd Ste 1 Ann Arbor, MI 48108 (734) 222-9798 kahootztoys.com

1600 Wilson Way Ste 5 Smyrna, GA 30082 (770) 803-1000 kendamausa.com

Kenson Kids

90 Mosswood Blvd Ste 500 Youngsville, NC 27596 (919) 488-4839 kensonkids.com

KETTLER

1355 London Bridge Rd Virginia Beach, VA 23453 (888) 253-8853 kettlerusa.com

Kevco Products

101 Cassidy Dr Ste F Dover, DE 19901 kidagains.com

125 Market St Charleston, SC 29401 (843) 720-8943 kaplaus.com

Just Three Chicks

Kendama Usa

Kid Agains

4345 Hedstrom Way Chico, CA 95973 (530) 345-3275 jjitoys.com

PO Box 10730 Bainbridge Island, WA 98110 (206) 842-3889 wwwjustthinktoys.com

4811 S Alameda St Los Angeles, CA 90058 (323) 923-1300 kellytoy.com/products.html

12020 Eastgate Blvd Mount Juliet, TN 37122 (615) 773-9900 gogreentones.com

Just Jump It

9590 NW 40th St Miami, FL 33178 (305) 592-3541 jctoys.com

Kellytoy

Khs America Hohner

Kangaru

201 S State St Newtown, PA 18940 (267) 987-5838 kangarubrands.com

PO Box 734 Virginia Beach, VA 23451 (757) 339-3261 kazambikes.com

129 Grandview Rd Springfield, PA 19064 (610) 509-6669 barrelballgame.com

Kangaroo Mfg

1150 South Milliken Ave Ontario, CA 91761 (909) 390-7788 inqbrands.com

Iqon

PO Box 391383 Cleveland, OH 44139 (440) 591-0545 thecountyfairgame.com

369 Adrian Rd Millbrae, CA 94030 (800) 582-5858 johnhansenco.com

Kala, the leading brand of ukulele, makes high-quality instruments for all ages. With more than 40 colors and designs to choose from, finding the right ukulele has never been easier! Choose Kala and quality. Our free resources guarantee you will be getting more than your money’s worth. See ad on page 31 See our product on page 30

Jazwares

Ipg

J. BellJones

John N Hansen Co

715 South Point Blvd Suite D Petaluma, CA 94954 (877) 853-3853 kalabrandmusic.com

40 Lane Rd Fairfield, NJ 07004 (973) 747-3000 janod.com

Jc Toys Group

2510 E Center St Warsaw, IN 46580 (888) 713-5343 joejourneyman.com

Kala Brand Music

Jupiter Creations

1067 Shotgun Rd Fort Lauderdale, FL 33326 (954) 845-0800 jazwares.com

1911 Barbara Dr Palo Alto, CA 94303 (650) 321-6207 itsphun.com

Joe Journeyman

Kazam

150 Federal Blvd Knoxville, TN 37934 (865) 386-8443 jazehousegames.com

8377 Chase Ave Los Angeles, CA 90045 (323) 327-2277 invictachallenge.com

814 N Franklin St Chicago, IL 60610 (312) 337-0747 ipgbook.com

4900 Train Ave Cleveland, OH 44102 (216) 458-0680 jflenterprises.com

Kid Galaxy

150 Dow St 425B Tower 2 Manchester, NH 03101 (603) 792-0701 kidgalaxy.com

Kid Made Modern

425 Maple Ridge Rd Millville, PA 17846 (570) 458-6655 kardtects.com

20 Vesey ST New York, NY 10007 (212) 792-3952

Kiddopotamus

1275 Park East Dr Woonsocket, RI 02895 (401) 671-6579 kiddopotamus.com

Kaskey Kids

Kidkusion

Kathe Kruse

Kids Go Co.

KAUZBOTS

Kids Preferred

1932 Crescent Park Dr Reston, VA 20190 (917) 647-0203 kaskeykids.com

1909 Tyler St Hollywood, FL 33020 (844) 646-4273 kathekruseusa.com

PO Box 1686 Washington, NC 27889 (252) 946-7162 kidkusion.com

13665 Ellingsen Rd NE Bainbridge Island, WA 98110 (415) 942-9666 kidsgoco.com

1628 E Southern Ave Suite 9251 Tempe, AZ 85282 (855) 888-3637 kauzbots.com

81 Twin Rivers Dr East Windsor, NJ 08520 (732) 274-1144 kidspreferred.com

July/August 2018 • • • • • edplay.com 39

Alphabetical Directory by Company

International Arrivals

Jabber Ball

JFL Enterprises

KidStuff Public Relations

9504 Union Valley Rd Black Earth, WI 53515 (608) 767-1102 kidstuffpr.com

See ad on page 23

Kidzaw

730 W Randolph St, Ste 400 Chicago, IL 60661 (708) 698-1521 kidzaw.com

Kikkerland Design 656658 Bdwy 4th Fl New York, NY 10012 (212) 678-2250 kikkerland.com

Kippah Kantor

Alphabetical Directory by Company

2651 April Sound Frisco, TX 75033 (469) 855-0520 kippahkantor.com

Kiss Naturals

5890 Monkland Ave Ste 201 Montreal, QC H4A 1G2 Canada (877) 617-1563 kissnaturals.com

Klutz

568 Broadway Ste 503 New York, NY 10012 (212) 343-6360 klutz.com

K’NEX

2990 Bergey Rd Hatfield, PA 19440 (215) 996-4209 knex.com

Laser Classroom

Koplow Games 369 Congress St Boston, MA 02210 (617) 482-4011 koplowgames.com

PO Box 26513 Salt Lake City, UT 84126 (801) 466-2664 knucklestrutz.com

Kobal Sales & Marketing

2462 Sir Carodoc Ln Mississauga, ON L5K 2J6 Canada (905) 403-0710 ksmtoys.com

Laser Pegs Ventures

Koplow Games “The nice dice company” is a full line supplier of dice and game accessories; over 1,200 different standard and polyhedral dice, as well as pawns, timers, sorting chips, dice bags, dice cups and dice jewelry. Our educational dice include math operators, math fractions, decimal dice, positive and negative numbered dice, place value dice, blank dice, and dice numbered to 100. Our language dice includes alphabet dice and vowel dice, as well as an extensive line of math manipulatives in several languages. We will make custom dice to fit your many needs. See ad on page 6

Kore Baseball Products 2315 Orieida St Salt Lake City, UT 84109 (801) 232-1180 korebaseball.com

KSH Brands

2 Mill St Cornwall, NY 12518 (845) 810-0083 kshbrands.com

Knucklestruz

1991 Main St Ste 227 Sarasota, Florida 34236 (941) 371-0909 laserpegs.com

Lassig

Im Riemen 32 Babenhausen, 64832 Germany laessigfashion.de

Laurent Doll

914 N 9th St Stroutsburg, PA 18360 (870) 424-7333 laurentdoll.com

The Lazy Dog & Co. 1 Horizon Rd #1001 Fort Lee, NJ 07024 (201) 771-0039 thelazydog.co

The Lazy Dog & Co. is all about friendliness, fun, and innovative products. Light Stax is our line of award winning illuminating construction bricks, and TICO is a line of miniature building blocks. Bringing light and artistry into the world of construction toys. See ad on page 24 See our product on page 30

Leading Edge Novelty

La La Land

3333 Warrenville RD, STE 200 Lisle, IL 60532 (630) 487-9079

33 North Mall Plainview, NY 11803 (516) 484-4177 leadingedgenovelty.com

Learning Advantage

La Siesta

3325 NW 70th Ave Miami FL 33122 (786) 401-1138 lasiesta.com

Lammily

1419 Main St. NE Minneapolis, MN 55413 (763) 234-0692 laserclassroom.com

PO Box 368 Timnath, CO 80547 (866) 564-8251 learningadvantage.com

The Learning Journey

Lee Publications

The Learning Journey opened its doors in 1995 with the mission of offering every parent affordable, high-quality educational materials to ensure a successful start in school for children. Since then, The Learning Journey has been designing and manufacturing an exclusive line of award-winning children’s interactive educational products. All products at The Learning Journey encourage learning and develop confidence as they enhance a child’s potential. All products build on the skills necessary for children to be prepared for school and beyond. With The Learning Journey’s complete range of interactive products, children have fun while learning, and parents and educators know they have the right quality educational products for their children. See ad on page 3

For more than 45 years, Lee Publications has entertained and educated kids and adults alike with the magic and excitement of Invisible Ink, Magic Pen Painting Books, Magnetic Fun Tins, and Jumbled Sticker Puzzles.We know you will find something you love – we have something for everyone! See ad on page 40 See our product on page 28

24435 N 20th Dr Phoenix, AZ 85085 (602) 787-1115 thelearningjourney.com

Learning Resources 380 N Fairway Dr Vernon Hills, IL 60061 (847) 990-3381 learningresources.com

Learning Wrapups 1660 W Gordon Ave Layton, UT 84041 (801) 497-0050 learningwrapups.com

Lee & Low Books

95 Madison Ave Ste 1205 New York, NY 10016 (212) 779-4400 leeandlow.com

Learning Express Toys

4 Goldmine Rd Flanders, NJ 07836 (908) 955-0449 lammily.com

29 Buena Vista St Devens, MA 01434 (978) 889-1068 learningexpress.com

LampyPets

1100 W Broadway Louisville, KY 40203 (502) 587-6804 leemagicpen.com

Legendary Games 2909 S Spruce Wichita, KS 67216 (316) 733-7630 pocketfarkel.com

LEGO Bags

2125 Western Ave Ste 300 Seattle, WA 98121 (206) 957-6806 legobags.com

LEGO Systems 555 Taylor Rd Enfield, CT 06083 (860) 763-7702 lego.com

Lexibook America

c/o Pramex International 3rd Fl 1251 Avenue of the Americas New York, NY 10020 lexibook.com

License2Play

PO Box 485 Syosset, NY 11791 (516) 496-3479 license2play.com

LightUp

2660 S El Camino Real Fl 2 San Mateo, CA 94403 (804) 404-5678 lightup.io

Lil’ Jammerz

2201 NW 30th PL Pompano Beach, FL 33069 (888) 811-9110

Lion Rampant

(435) 327-1020

36 Easton Rd Brantford, ON N3C 4L5 Canada (905) 992-7679 lionrampantimports.com

Lionel Trains

6301 Performance Dr Concord, NC 28031 (704) 454-4186 lionel.com

40 edplay.com • • • • • July/August 2018

NOW NOW ORDER ORDER ORDERNOW Books Books Activity Activity ActivityBooks Ink Ink MagicInk 22Magic 2Magic

LiteBulb Group

950 N Washington St Ste 219 Alexandria, VA 22314 (571) 386-2716 litebulbgroup.com

Little Adventures

220 N 1300 West Pleasant Grove, UT 84062 (801) 766-8437 littleadventureswholesale. com

Little Colorado 4450 Lipan St Denver, CO 80211 (303) 964-3212 littlecolorado.com

Little Cosmetics PO Box 867 Highland, CA 92346 (909) 838-1332 littlecosmetics.com

Little Kids

1015 Newman Ave Seekonk, MA 02771 (401) 454-7600 littlekidsinc.com

707 N New Ballas Rd St Saint Louis, MO 63141 (314) 740-0388 littlemedicalschool.com

The Little Yoga Mat 691 10th Ave Ste 16 New York, NY 10036 (917) 338-7299 thelittleyogamat.com

Living Puppets USA

2388 Zeder Ave Delray Beach, FL 33444 USA (561) 927-7171 livingpuppetsusa.com

LMD Games

PO Box 3232 Seattle, WA 98114 (206) 264-2316 lmdgames.com

Locally

509 N Carrollton Ave New Orleans, LA 70119 (404) 324-8702 locally.com

Logo Loops

3 Layton Terr St Louis, MO 63105 (314) 359-0051 logoloops.com

Lollaland

237 W Chestnut Ave Monrovia, CA 91016 (310) 776-5655 lollaland.com

Luke’s Toy Factory 128 E Liberty St Ste 5 Danbury, CT 06810 (212) 598-4500 lukestoyfactory.com

Our toys are designed with a simple, old school wooden style. We believe that kid’s toys should of course, be fun. But we also believe they should be made responsibly and sustainably using only the highest quality materials available, with attention paid to the smallest detail. And we believe they should be made in the United States where quality and safety can be ensured throughout the production life cycle. Everything we use to make our toys - every sourced material, every tool and every supplier we use is American. See ad on page 6 See our product on page 29

Lulu Jr.

627 Davis Drive Ste. 300 Morrisville, NC 27560 (919) 447-3245 lulujr.com

Luna Luka

7152 S Blackhawk St Ste B18 Englewood, CO 80112 (720) 443-2786 racerrunners.com

Luna Star Naturals 2141 Collins Rd Ste 401 Denton, TX 76208 (940) 566-4635 lunastarnaturals.com

Luvsy

61 Green Lane Bristol, PA 19007 (215) 541-5300 luvsy.com

Lux

325 N Prairie St Galesburg, IL 61401 (309) 370-7943 luxblox.com

Lyla Tov Monsters 2440 32nd St Astoria, NY 11102 (646) 535-5867 lylatov.com

Lollipup

263 Dans Hwy New Canaan, CT 06840 (212) 729-1618

Loog Guitars

119 W 72nd St Suite 335 New York, NY 10023 (513) 292-2924 loog.nyc

Looney Labs

4920 Niagara Rd #405 College Park, MD 20740 (301) 441-1019 looneylabs.com

M Ruskin Co.

PO Box 222 Rockaway Park, NY 11694 (718) 474-5120 mruskincompany.com

M&M Sales Enterprises

7425 Chavenelle Rd Ste 200 Dubuque, IA 52002 (563) 503-5900 mandmsalesinc.com

M4GH

(832) 302-7773

922 Bradford Greens Ct NE Grand Rapids, MI 49525 (616) 452-6861 colorku.com

Madame Alexander 112 W 34th St Ste 1410 New York, NY 10120 (212) 244-4500 madamealexander.com

Madd Capp Games P.O. Box 370055 West Hartford, CT 06137 (860) 436-8149 maddcappgames.com

Made By Hands

Manhattan Toy

Mattel Sales

Maple Landmark Woodcraft

Maxim Enterprise

300 1st Ave N Ste 200 Minneapolis, MN 55401 (612) 337-3811 manhattantoy.com

1297 Exchange St Middlebury, VT 05753 (800) 421-4223 maplelandmark.com

MAPP Trap Creditors Network

27972 Meadow Drive Ste 320 Evergreen, CO 80439 (303) 670-5111 mapptrap.com

3501 N Southport Ave Ste 352 Chicago, IL 60657 (773) 761-4200 madebyhands.com

Maranda Enterprises

MadPax 2.0

Marcus & Marcus

7502 E Sage Dr Scottsdale, AZ 85250 (602) 795-8225 madpax.com

Magformers

44125 Ford Rd Canton, MI 48187 (734) 667-1673 magformers.com

Magical Microbes 730 Roble Ave Suite 1 Menlo Park, CA 94025 (617) 852-6524 magicalmicrobes.com

The Magical Tales 200 N End Ave New York, NY 10282 (212) 260-7075 themagicaltales.com

Magicforest

300 West Road Ste 3 Portsmouth, NH 03801 (603) 373-6771 magicforest.com

Magnote

PO Box 1285 Fremont, CA 94538 (415) 935-1147 magnote.com

Magnum Enterprises PO Box 3861 Rapid City, SD 57709 (605) 719-9488 rubberbandguns.com

MagWorld Toys

6732 Enclave West Boomfield, MI 48322 (248) 703-3033 magworldtoys.com

Make it Real

6350 W Donges Bay Rd Mequon, WI 53092 (262) 236-3970 marandaenterprises.com

2215 E Waterloo Rd Ste 305 Gala Akron, OH 44312 (416) 678-0764 marcusandmarcusna.com

333 Continental Blvd Ed Segundo, CA 90245 (310) 252-2626 mattelpartners.com

10 Riverside Dr Lakeville, MA 02347 (509) 946-9813 maximenterprise.com

Mayfair Games 8060 St Louis Ave Skokie, IL 60076 (847) 677-6655 mayfairgames.com

Mayflower Distributing

1155 Medallion Dr Mendota Heights, MN 55120 (800) 678-4892 mayflowerdistributing.com

MazeO

6497 Killdeer Dr Lino Lakes, MN 55014 (952) 454-3927 mazeo.com

Meadow View Imports 81 Kingstown Rd PO Box 407 Wyoming, RI 02898 (800) 249-9090 meadowviewimports.com

MarkMyTime PO Box 687 Higley, AZ 85236 (888) 685-0257 markmytime.com

meeperBOTS

Marky Sparky

1230 Simpson way Escondido, CA 92029 (800) 781-8110 markysparkytoys.com

Marshmallow Fun 2544 Elm St Ste 200 Dallas, TX 75226 (214) 741-1373 marshmallowville.com

Maru and Friends 3175 SW 8th St Miami, FL 33135 (305) 577-6878 maruandfriends.com

Marvel Education 200 W 39th St Ste 8 New York, NY 10018 (212) 662-7005 marveltoys.biz

141 B Whitewater St Whitewater, WI 53190 (262) 458-2750 meeperbot.com

Megafun USA 6547 W North Ave Chicago, IL 60302 (800) 846-4228 megafunusa.com

meinbaukasten Schillerstrassee 107 Berlin 10625 DE Ph: (303) 300-6350 meinbaukasten.de

Melissa & Doug

PO Box 590 Westport, CT 06881 (203) 762-4500 melissaanddoug.com

Memory Plush

Mary Meyer Corp1 Teddy Bear Ln Rte 30 Townshend, VT 05353 (800) 451-4387 marymeyer.com

Mason Corporation 8114 Isabella Ln Brentwood, TN 37027 (615) 373-8787 masoncorporation.com

(281) 948-9831

MerchSource (949) 900-6658

MerryMakers

3540 Grand Ave Ste 200 Oakland, CA 94610 (510) 451-2254 merrymakersinc.com

Mezzimatic

1700 Reistertown Rd Ste 211 Pikesville, MD 21208 (410) 995-8685 makeitrealplay.com

Master Theorem Games (646) 397-8434

1349 Lynn Ave Bethlehem, PA 18015 (908) 907-7542 goblies.com

Makit Products

MasterPieces

MGA Entertainment

4510 Duncanville Rd Dallas, TX 75236 (972) 780-6320 makit.com

12475 N Rancho Vistoso Blvd Oro Valley, AZ 85755 (520) 741-1315 masterpiecesinc.com

16300 Roscoe Blvd Van Nuys, CA 91406 (818) 894-2525 mgae.com

July/August 2018 • • • • • edplay.com 41

Alphabetical Directory by Company

Little Medical School

Mad Cave Bird Games

Micro Kickboard

5090 Kendrick Ct SE Grand Rapids, MI 49512 (888) 236-5657 microkickboard.com

Microhouse Systems 30 Royal Crest Crt #203 Markham ON L3R 9W8 Canada Ph: (888) 491-8888 multiflexrms.com

Midwest Products PO Box 564 Hobart, IN 46342 (219) 942-1134 midwestproducts.com

Alphabetical Directory by Company

Mighty Fun!

Miracle in a Manger 5651 Wild Oak Road Bailey, MS 39320 (601) 527-2617 miracleinamanger.com

Mister Alphabet

1815 Lemoyne St Los Angeles, CA 90026 (323) 486-7956 misteralphabet.com

MOBI Games

158 Glenrose Ave Toronto ON M4T1K8 Canada Ph: (416) 402-6190 playmobi.com

Modular Robotics

Portland, OR (503) 606-6082 mighty-fun.com

1860 38th St Boulder, CO 80301 (303) 656-9407 modrobotics.com

MightyMind Kids

Mojo Education

652 Glenbrook Rd Bldg 8 PO Box 2697 Stamford CT 06906 (203) 325-2800 mightymind.com

Mindscope Products PO Box 9525 Glendale, CA 91226 (626) 398-2000 mindscopeproducts.com

Mindtwister USA

5090 Caminito Exquisito San Diego, CA 92130 (866) 604-9220 mindtwisterusa.com

PO Box 949 Clemmons, NC 27012 (888) 665-6929 mojoeducation.com

2140 W County Rd C Roseville, MN 55113 (800) 296-9485 mwwholesale.biz

For more than 20 years MindWare has worked hard to provide products that engage, educate and entertain. The diverse collection includes educational toys, games, brainteasers, creative play activities, building sets and coloring books. New to the MW Wholesale repertoire is the Peaceable Kingdom collection of cooperative games, cards, stickers and more. See ad on page 5 See our product on page 30

Miniland Educational 3325 NW 70th Ave Miami, FL 33122 USA (786) 369-7875 minilandeducationalusa. com

MiniLou

2025 Stratford Dr Salt Lake City, UT 84109 (801) 793-8294 minilou.com

MiniPlay Makeup 23 W 200 S Burley, ID 83318 (208) 650-6125 miniplaymakeup.com

PO Box 75031 Burlington, ON L7L 6Y2 Canada (905) 616-0298 munchmitt.com

My Gnome on the Roam (615) 943-2051 mygnomeontheroam.com

My Kawaii Squishies 2170 Cass Lake Rd #A Keego Harbor, MI 48320 (248) 410-0009 mykawaiisquishies.com

825 S Waukegan Rd Ste A8 PMB 137 Lake Forest, IL 60045 (847) 234-9477 msgen.com

Monkey Business Sports

25 NW 23rd Pl Suite 6380 Portland, OR 97210 (503) 242-1283

PO Box 10131 Rochester, NY 14610 (800) 553-4300 monkeyingaround.com

Monocle Society 7051 35th Ave NE Seattle, WA 98115 (206) 979-6855 monoclesociety.com

Moonjar

612 19th Ave E Seattle, WA 98112 (206) 726-4878 moonjar.com

MoYou Nails

4650 S Arville St Ste A Las Vegas, NV 89103 (866) 662-6033 moyou.us

Mr. Chips

1380 Gateway Dr Unit 7 Elgin, IL 60124 (847) 468-9000 mrchips.net

Mrs. Grossman’s Paper Co. (707) 763-1700

MukikiM Toys

6812 W Calumet Rd Milwaukee, WI 53223 (414) 357-3997 mukikim.com

42 edplay.com • • • • • July/August 2018

NeuroSky

125 South Market St #900 San Jose, CA 95113 (702) 606-9002 neurosky.com

New Bounce Sport 234 Lee Ave 8th Flr Brooklyn, NY 11206 (845) 645-1160 newbouncepogos.com

New Bright

PO Box 1012 Wixom, MI 48393 (248) 960-7800 newbright.com

My Princess Academy

New Dimensions Toys

320 5th Ave 3rd Fl New York, NY 10001 (212) 594-6920 myprincessacademy.com

8 Adler Dr Ste 3 E Syracuse, NY 13057 (315) 682-7760 newdimensionstoys.com

Mythical Slime

Newmark Learning

175 Varick St New York, NY 10014 (914) 482-1905 mythicalslyme.com

Money Savvy Generation

Monkeying Around MindWare

Munch Baby

N Na2ure

235 E 22nd St Ste 2N New York, NY 10010 (646) 942-4377 na2ure.com

Napa Valley Toys 1436 2nd St Ste 284 Napa, CA 94559 (800) 455-1081 nightbuddies.com

Nashville Wraps

242 Molly Walton Dr Hendersonville, TN 37075 (800) 547-9727 NashvilleWraps.com

National Sporting Goods

376 Hollywood Ave Ste 202 Fairfield, NJ 07004 (973) 779-2323 nsgproducts.com

NeatOh!

790 Frontage Rd Northfield, IL 60093 (847) 441-4290 neatoh.com

NECA

PO BOX 5651 Clark, NJ 07066 (908) 686-3300 necaonline.com

Needleart World

4748 Lewis Rd Stone Mountain, GA 30083 (770) 938-3100 needleartworld.com

Nene Imagination 611 Pennsylvania Ave SE Ste 345 Washington, DC 20003 (202) 617-5711 neneimagination.com

145 Huguenot St Fl 8 New Rochelle, NY 10801 (336) 891-2326 newmarklearning.com

Next Generation Distributors

11250 Trowers Rd Woodbridge, ON L4L 5Z7 Canada (866) 320-5585 nextgendistributorsusa.com

Nilo Toys

4011 Avenida de la Plata Ste 302 Oceanside, CA 92056 (800) 872-6456 nilotoys.com

NOBL Communications

Nova Nature Distributing

816 Peace Portal Dr #104 Blaine, WA 98230 (888) 887-8228 novanatureworld.com

Nowstalgic Toys

120 N Trine St Canal Winchester, OH 43110 (740) 964-6232 nowstalgictoys.com

O Odyssey Toys

20855 NE 16th Ave Unit C22 Miami, FL 33179 (305) 933-4480 odysseytoys.com

Office Oxygen

89 Washington Ave Ste K Natick, MA 01760 (800) 296-2812 officeoxygen.com

OgoSport

63 Flushing Ave Unit 137 Brooklyn, NY 11205 (718) 554-0777 ogosport.com

Ohio Art Co.

1 Toy St Bryan, OH 43506 (419) 633-3502 ohioart.com

Okiedog

313 3rd St Jersey City, NJ 07002 (888) 878-8635 okiedog.us

5 Pleasant View Ave Ste 1 Greenville, RI 02828 (508) 963-9034 noblcomm.com

Oliver the Ornament

Noel Shuffle

123 S. Main St. MI Royal Oak, 48067 (248) 912-7173

5006 Randall Parkway Wilmington, NC 28403 (910) 518-6635 noelshuffle.com

Noochie Golf

1826 W Bdwy Rd Ste 3 Mesa, AZ 85202 (480) 789-0429 noochiegolf.com

NoodlePetz

PO Box 372707 Satellite Beach, FL 32937 (321) 544-1376 NoodlePetz.com

North Pole Kids’ Club PO Box 632107 Highlands Ranch, CO 80163 (720) 205-3456 NorthPoleKidsClub.com

North Star Games

(312) 543-4569

On Trend Goods

Oofdah! Games PO Box 320331 Fairfield, CT 06825 (203) 448-9062 thegategame.com

OOZ & OZ

3624 46th Ave SW Seattle, WA 98116 (206) 344-3338 OOZandOZ.com

Open Eyes Learning 886 Osprey Ct Lousiville, CO 80027 (303) 335-0585 openeyeslearning.com

ORB

10605 Concord St Suite 205 Kensington, MD 20895 (240) 558-3850 northstargames.com

225 Herring Cove Rd Halifax, NS B3P 1L3 Canada (800) 741-0089 orbtoys.com

Not Parent Approved

Orbet

10813 Lindbrook Dr Los Angeles, CA 90024 notparentapproved.com

10075 Sandmeyer Ln Ste 150 Philadelphia, PA 19116 (561) 666-7238 orbetinternational.com

Orbis World Globes Earthballs

Paper House Productions

Original Mermaid Co

Paper Punk

PO Box 1148 Eastsound, WA 98245 (360) 376-4320 earthball.com

(769) 524-4891

The Original Toy Co

230 Woodmont Rd Milford, CT 06460 (800) 899-4258 theoriginaltoycompany.com

Out of the Box Publishing 4435 Duraform Ln Windsor, WI 53598 (800) 540-2304 otbgames.com

Outset Media Corp

OWI

17141 Kingsview Ave Carson, CA 90746 (310) 515-1900 owirobot.com

Ozobot

129 W Torrance Blvd Redondo Beach, CA 90277 (310) 318-0070 ozobot.com

Ozwest

PO Box 847 Portland, OR 97207 (503) 324-8018 zingtoys.com

P Pacific Play Tents 2801 E 12th St Los Angeles, CA 90023 (323) 269-0431 pacificplaytents.com

Packable Pails 1055 Vista Rd Ely, IA 52227 (319) 804-1189 packablepails.com

Pacon

(920) 750-6726 pacon.com

Pajama Monsters 1126 N Liberty St Jacksonville, FL 32206 (904) 881-6282 pajamamonsters.com

Panda Mony Toy Brands

22939 Hawthorne Blvd Ste 310 Torrance, CA 90277 (818) 646-7879

Panelcraft

849 S Claremont Dearborn, MI 48124 (313) 204-2374 mypanelcraft.com

21 Corte Madera Ave Studio 1 Mill Valley, CA 94941 (415) 380-1940 paperpunk.com

Papersalt

3663 1st Ave S Seattle, WA 98134 (206) 748-0055 papersalt.com

Paradigm8697

310 Victoria Westmount, ON H3Z 2M9 Canada Ph: (725) 696-8800 paradigm8697.com

ParliCards

102 N Main St West Bend, WI 53095 (262) 334-1821 parlicards.com

Parragon Fanzy Pantz 440 Park Ave S 13th Fl New York, NY 10016 (212) 629-9773 myfanzypantz.com

Part Time Renegade 1260 Spruce St Winnetka, IL 60093 (847) 772-2626 renegademade.com

Partin’s Toys

The Piggy Story

Pencil Grip

Pillow Pets

950 Gilman St Ste 200 Berkeley, CA 94710 (877) 444-5195 peaceablekingdom.com

PO Box 3787 Chatsworth, CA 91313 (310) 315-3545 thepencilgrip.com

Perisphere & Trylon

Pine Tree Publishing

8431 Pinelake Dr West Hills, CA 91304 (818) 515-5130 perisphereandtrylon.com

Perseus Books Group

Pirasta

1700 4th St Berkeley, CA 94710 (510) 809-3752 perseusbooksgroup.com

Peter Pauper Press 202 Mamaroneck Avenue Ste 400 White Plains, NY 10601 (914) 681-0144

Petiole Games

The Party Animal

Petit Collage

111 S Post St Ste 2275 Spokane, WA 99201 (888) 704-1340 passbacksports.com

Patch Products 1400 E Inman Pkwy Beloit, WI 53511 (800) 524-4263 patchproducts.com

Pathfinders Design & Technology 925 Clapham Dr Victoria, BC V9C 4G5 Canada (250) 478-2677 pathfindersdesign.com

Pathways for Learning Products

3315 Springbank Ln Ste 300 Charlotte, NC 28226 (704) 540-5252 pathwaysforlearning.com

PBC

520 Graves Avenue Oxnard, CA 93030 (805) 988-0200

46 Hummel Blvd Grove City, PA 16127 (800) 995-2093 pinetreepublishing.com

Pink Poppy

6 Ames St Salem, MA 01970 (978) 810-0452 petiolegames.com

Passback Sports

7523 New Utrecht Ave Brooklyn, NY 11214 (646) 520-5910 pinblock.com

Perry Teri Toys 4735 Orange Dr Davie, FL 33314 (920) 543-5055 PerryTeriToys.com

925 Guerrero St Studio C San Francisco, CA 94110 (415) 839-8299 petitcollage.com

The Petting Zoo

7222 Parkway Dr Hanover, MD 21076 (410) 760-9792 pettingzooplush.com

1 Corporate Dr Grantville, MD 21536 (774) 218-1796 pinkpoppyusa.com

4030 Skyron Dr Unit F Doylestown, PA 18902 (646) 883-8111 pirastanyc.com

Pixl Toys

(415) 992-1076 pixltoys.com

P’Kolino

7300 NW 35th Avenue Miami, FL 33147 (888) 403-8992 pkolino.com/us

PlanToys

30120 Ahern Ave Union City, PA 94587 (650) 968-4783 plantoys.com

22830 Colonnade Rd Nepean, ON K2E 7J6 Canada (877) 289-0730 plasmarttoys.com

(312) 739-3731 phoenixip.com

PicassoTiles

Playful Nature

Piccadilly

Playhut

368 S Cheryl Ln City Of Industry, CA 91789 (909) 869-8083 playhut.com

Piggy Paint

PO Box 27740 Las Vegas, NV 89126 (408) 644-2067 playingunlimited.com

Playing Unlimited

PlayIt

Playroom Entertainment

14431 Ventura Blvd Ste 888 Sherman Oaks, CA 91423 (818) 292-8549 playrooment.com

9905 Running Cedar Ln Indian Trail, NC 28079 (704) 806-5692 playtimeedventures.com

Play Visions

19180 144th Ave NE Woodinville, WA 98072 (425) 482-2836 playvisions.com

Plushland

12702 Via Cortina Way Ste 203 Del Mar, CA 92014 (858) 259-0987 piccadillyinc.com

13465 Puppy Creek Rd Ste 1 Springdale, AR 72762 (479) 361-8161 piggypaint.com

PlayMonster is a toy and game company that believes in the power of play to make a positive difference in people’s lives. Delivering great play value by designing, manufacturing and marketing innovative, fun products such as “TOTY Game of the Year” Yeti in My Spaghetti®, along with other award-winning toys and games like The Game of THINGS...®, 5 Second Rule®, Mirari®, Farkle, OK to Wake!®, My Fairy Garden®, Wonder Crew®, Automoblox® and Marbleocity® is how PlayMonster helps keep play alive for all ages. See ad on page 2 See our product on page 29

Playtime EDventures

PlayAbility Toys

366 Pine Hill Rd Mill Valley, CA 94941 (415) 548-3087 willawalker.com

1400 E Inman Pkwy Beloit, WI 53511 (608) 362-6896 playmonster.com

421 S 11th St Omaha, NE 68102 (402) 206-9928 playplusrooms.com

PlaSmart

1360 Darius Ct City of Industry, CA 91745 (626) 389-8864 picassotiles.com

PlayMonster

Play+Rooms

1861 W Grant Rd Ste 105 Tucson, AZ 85745 (520) 547-0921 playabilitytoys.com

Phoenix Publications

121064 Salk Rd Pickering ON L1W 4B5 Canada Ph: (408) 644-2067 playmaiscanada.com

26 Commerce Dr Cranbury, NJ 08512 (614) 707-2473 playmobil.com

Pinblock

404 5th Ave 3rd Floor New York, NY 10018 (888) 940-7199 PeopleToy.Co

PlayMaisCanada

Playmobil USA

2045 Corte del Nogal Carlsbad, CA 92011 (760) 724-7225 pillowpets.com

People Toy Co.

PO Box 179 Dewitt, KY 40930 (606) 622-2011

909 Crocker Rd Westlake, OH 44145 (440) 471-1403 lilteammates.com

16516 Arminta, St Van Nuys, CA 91406 (818) 908-8838 thepiggystory.com

4820 Country Oaks Blvd Sarasota, FL 34243 (401) 662-2870

4300 Union Pacific Ave Los Angeles, CA 90023 (213) 626-2292 plushland.com

PlusPlus USA

405 Dunbar St Greenville, SC 29601 (864) 642-2021 plusplus.us

Pocket Disc

PO Box 1562 Hillsborough, NC 27278 (919) 732-5723 pocketdisc.com

July/August 2018 • • • • • edplay.com 43

Alphabetical Directory by Company

1064226 Commerce Cir Victoria, BC V8Z 6N6 Canada (250) 592-7374 outsetmedia.com

160 Malden Turnpike Saugerties, NY 12477 (727) 224-9276 paperhouseproductions.com

Peaceable Kingdom

Poketti

Prince Lionheart

Quarto Group

Recent Toys

Pomchies

Printers Row Publishing Group

Qubits Toy

Red Hen

792 E Charleston Rd Palo Alto, CA 94303 (650) 576-0604 poketti.com

4900 E Arroyo Verde Dr Paradise Valley, AZ 85253 (602) 493-1745 pomchies.com

Pomegranate Communications 19018 NE Portal Way Portland, OR 97230 (800) 227-1428 pomegranate.com

PomTree

Alphabetical Directory by Company

13000 Darice Pkwy Strongsville, OH 44149 (800) 321-1494

Pony Pals Ranch

210 Desert Holly Drive Palm Desert, CA 92211 (760) 200-5729

Ponytail Pals

1028 E Juneau Avenue Ste 226 Milwaukee, WI 53202 (414) 272-3878 ponytailpals.com

Pophead

4725 W Venice Blvd 2nd Fl Los Angeles, CA 90019 (323) 807-5075 mypophead.com

Poppy Drops PO Box 4472 Parker, CO 80134 (720) 201-1655 poppydrops.com

PopSockets

3033 Sterling Cir Ste 100 Boulder, CO 80301 (303) 223-6922 popsockets.com

Popular Playthings 32408 Central Ave Union City, CA 94587 (510) 675-9898 popularplaythings.com

Preschool Collection (805) 284-2927

Pressman Toy Corp. 7 W 18th St 5th Fl New York, NY 10011 (508) 699-4832 pressmantoy.com

Primary Concepts

1338 7th St Berkeley, CA 94710 (800) 660-8646 primaryconceptsdealer.com

Prime Time Toys

PO Box 256 Pompton Lakes, NJ 07442 (973) 839-5711 primetimetoys.com

2421 S Westgate Rd Santa Maria, CA 93455 (805) 922-2250 princelionheart.com

10350 Barnes Canyon Road, Suite 100 San Diego, CA 92121 (858) 450-3547 printersrowpublishinggroup.com

Prodotto

871 Holly Dr S Annapolis, MD 21409 (206) 274-8188 prodottousa.com

Professor Puzzle

318 W Adams St, Ste 1609 Chicago, IL 60606 professorpuzzle.com

Progressive Trading PO Box 9508 Glendale, CA 91226 (818) 468-1814 magz.com

Project Genius

1001 S State St #2605 Chicago, IL 60605 (212) 779-1388 quarto.com

1649 Sierra Ridge Dr Orlando, FL 32820 (407) 489-4015 qubitstoy.com

The Queen’s Treasures 777 N 5th St Stroudsburg, PA 18360 (570) 424-7333 thequeenstreasures.com

Quinto Game Co. PO Box 310 Ashton, MD 20861 (240) 786-5691 QuintoGame.com

R R & R Games PO Box 130195 Tampa, FL 33681 (888) 824-9779 rnrgames.com

2701 Gattis School Rd, Ste 150E Round Rock, TX 78664 (512) 218-7950 projectgeniusinc.com

Rain Baby Gear

Pumponator

Rainbow Bear

PO Box 24446 Jacksonville, FL 32241 (864) 334-2080 pumponator.com

PunkinFutz

241 Waverly Ave Brooklyn, NY 11205 (347) 577-9977 punkinfutz.com

Puppet Co.

PO Box 6 Millersburg, PA 17061 (855) 833-4300 thepuppetcompany.com

Purple Cow America One Corporate Dr Grantsville, MD 21536 (855) 589-2818 thepurplecow.com

PurposeBoards (562) 444-8758

Puzzled

8944 Fullbright Ave Ste B Chatsworth, CA 91311 (818) 991-9245 puzzledinc.com

Q Qualified Sourcing 4315 Commerce Dr Ste 440121 Lafayette, IN 47905 (805) 217-2388 lpfpuzzle.com

44 edplay.com • • • • • July/August 2018

2622 SE Lincoln ST Portland, OR 97214 (503) 662-2456 rainbabygear.com

(201) 815-8697

Rainbow Loom 48813 W Rd Wixom, MI 48393 rainbowloom.com

RAKRABBIT

621 Ferrell Rd Mullica Hill, NJ 08062 (856) 725-8278 RAKRabbit.com

RampShot Outdoor Game 99932 Montauk Hwy Unit 415 Shirley, NY 11967 (631) 644-6479 RampShot.com

Ravensburger

1 Puzzle Ln Newton, NH 03858 (800) 886-1236 ravensburger.com

RaZbaby

(305) 669-0863 myrazbaby.com

Reading Game

706 Glorietta Blvd Coronado, CA 92118 (858) 412-3442 thereadinggame.com

Realtimes Products PO Box 1008 Dorset, VT 05251 (802) 345-1182 themultiples.com

33 Cypress Blvd Ste 700 Round Rock, TX 78665 (512) 879-7256 recenttoysusa.com

O78 Leonard St NW Grand Rapids, MI 49534 (888) 573-3436 redhenllc.com

Red Rooster Toy Co. 141 Nac Dr Duncansville, PA 06635 (914) 763-6351 redroostertoyco.com

Reeve + Jones Group 100 Church St Millersburg, PA 17061 (717) 692-8719 reeveandjones.com

Reeves Intl

14 Industrial Rd Pequannock, NJ 07440 (973) 694-5006 reevesintl.com

Regal Games

350 Randy Rd Ste 5 Carol Strem, IL 60188 (630) 587-6700 regalgamesllc.com

Rio Grande Games 18 Santa Ana Loop PO Box 1033 Placitas, NM 87043 (505) 205-9739 riograndegames.com

Rite Lite

333 Stanley Avenue Brooklyn, NY 11207 (718) 498-1700 ritelite.com

The Rob Co

PO Box 13801 Charleston, SC 29422 (843) 376-1895 swurfer.com

Robert A. Mackey & Assoc.

Coordinate Contain. Corral. Cache. (630) 777-6770

Robotics And Things PO Box 36 Dept ROBOTIX Simi Valley, CA 93062 (888) 222-1809 roboticsandthings.com

Rock ‘N Learn PO Box 3595 Conroe, TX 77305 (936) 539-2731 rocknlearn.com

Reindeer Magic 5667 Cumming Hwy Canton, GA 30115 (877) 319-9907 reindeermagic.com

Relaximals

3285 W Arrowleaf Ct Castle Rock, CO 80109 (303) 746-5459

Remarks

3610 Albion Place North Seattle, WA 98103 (800) 262-0823 remarks.net

Renegade Game Studios

306N W El Norte Pkwy Ste 325 Escondido, CA 92026 (760) 212-0107 renegadegames.com

Retrospective Goods (412) 389-2269

Reutter Porcelain 7313 Duvan Dr Tinley Park, IL 60477 (708) 429-4455 reutterporcelain.com

Revell

1850 Howard St Unit A Elk Grove Village, IL 60007 (847) 758-3200 revell.com

Rich Frog Industries 1 Tigan St Winooski, VT 05404 (802) 324-1557 richfrog.com

Romanoff Products 11 Brookside Ave Chatham, NY 12037 (518) 392-8585 romanoffproducts.com

See ad on page 15 See our product on page 30

Roominate

2975 Bowers Ave Ste 301 Santa Clara, CA 95051 (408) 475-5529 roominatetoy.com

RoosterFin

PO Box 138 Moriches, NY 11955 (631) 909-1425 1-800-828-9587 roosterfin.com

INFO@ROMANOFFPRODUCTS.COM WWW.ROMANOFFPRODUCTS.COM

Rosalina Baby Collections

PO Box 1987 Summerville, SC 29484 (843) 871-8438 rosalinababy.com

Round World Products

75 Executive Dr Ste B Carmel, IN 46032 (317) 257-7352 roundworldproducts.com

Roxo

2240 Greer Sylvan Lake, MI 48320 (855) 438-7696 getroxo.com

Roy Toy

599 Jacksonville Road East Machias, ME 04630 (207) 255-0954 roytoy.com

S S S S

Royal & Langnickel

SceneARama

Royal Wholesale

Scentco

515 W 45th St Munster, IN 46321 (219) 660-4170 royalbrush.com

717 Fellowship Rd Ste C Mount Laurel, NJ 08054 (888) 261-8277 royalwholesalecandy.com

Roylco

3251 Abbeville Hwy Anderson, SC 29624 (800) 362-8656 roylco.com

Rubbabu

13775 Ramona Ave Chino, CA 91710 (732) 428-5544 rubbabu.com

Rubie’s Costume Co.

Rumple Buddies PO Box 31838 Tucson, AZ 85751 (844) 478-6753 rumplebuddies.com

S Safari

5960 Miami Lakes Dr Miami, FL 33014 (305) 621-1000 safariltd.com

Sago Sago Toys

487 Adelaide St W Ste 301 Toronto, ON M5V 1T4 Canada (416) 703-6459 sagosago.com

Sankyo Toys

221 E 35th ST, Ste 3FE New York, NY 10016 (646) 791-5600

Santa’s Little Helper 20100 N 78th Pl #1037 Scottsdale, AZ 85255 (480) 442-7065 ihelpedsanta.com

Santoki

2850 Coolidge Hwy Berkley, MI 48072 (855) 726-8654 santoki.com

Sassafras Enterprises 1622 W Carroll Avenue Chicago, Illinois, 60612 (312) 226-2000 sassafrasstore.com

Saturnian 1

PO Box 700538 Plymouth, MI 48170 (734) 453-6411 sat1sport.com

SAVVi

3761 E Technical Dr Tucson, AZ 85713 (760) 585-8564 savvistuff.com

8640 Argent St Santee, CA 92071 (619) 582-9900 scentcoinc.com

SchKIDules

120 Canterbury Cir E Longmeadow, MA 01028 (203) 441-5437 schkidules.com

Schleich USA

10000 Twin Lakes Pkwy Ste A Charlotte, NC 28262 (704) 659-7997

Schoenhut Piano Co. 6480B US 1 N St. Augustine, FL 32095 (904) 810-1945 toypiano.com

Scholastic

524 Brdwy 5th Flr New York, NY 60175 (480) 882-8168 scholastic.com

School Zone Publishing 1819 Industrial Dr Grand Haven, MI 49417 (616) 846-5030 schoolzone.com

SchoolRite

PO Box 12547 Fresno, CA 93778 (559) 224-3978 schoolrite.com

Schylling Toys

21 High Street Ste 400 North Andover, MA 01845 (978) 948-3200 schylling.com

ScienceWiz Norman & Globus 5215 Central Ave Suite A Richmond, CA 94804 (510) 222-2638 sciencewhiz.com

Scribfolio

54 Ashbourne Dr Noblesville, IN 46060 (813) 477-2733 scribfolio.com

SCS Direct

500 Chestnut St, Ste 225 Santa Cruz, CA 95060 (831) 457-0301 scsdirectinc.com

Seaich Corp Spacerails 1910 W 1040 S Salt Lake City, UT 84104 (801) 486-3867 spacerails.com

Seedling USA

923 E 3rd St Unit 115 Los Angeles, CA 90013 (855) 500-9260 seedling.com

Senseez Pillows

6856 Ashkelon Montreal, QC H4W 3E4 Canada (514) 983-9600 senseez.com

Sentosphere USA

Silver Lead Co.

SmartNoggin Toys

SI Mfg

SmartWorks

1115 Center St Lansing, MI 48906 (517) 482-7515 silverleadco.com

PO Box 244 Noblesville, IN 46061 (574) 612-5292 smartnoggintoys.com

354 Calle Loma Norte Santa Fe, NM 87501 (561) 400-8729 sentosphereusa.com

150 Pony Dr Newmarket ON L3Y 7B6 Canada Ph: (905) 954-4923 simanufacturing.com

Serranoventions

SimplyFun

11245 SE 6th St Ste 110 Bellevue, WA 98004 (877) 557-7767 simplyfun.com

PO Box 30784 Palm Beach Gardens, FL 33420 (561) 626-5775 smoobee.com

Set Enterprises

Singing Machine Co.

Snapo

Shades CP

Sixty

Snaptoys

Shantou Begreat Toys

Skullduggery

12901 SW 122nd Ave Ste 105 Miami, FL 33186 (786) 361-1294 serranoventions.com

16537 E Laser Dr Ste 10 Fountain Hills, AZ 85268 (800) 351-7765 setgame.com

214218 Alcester Rd Birmingham B13 8EY UK

No. 9, Tianshan North Rd Shantou City, Guangdong Province 515041 China begreattoys.com

Shenanigeese

301 Leedom St Jenkintown, PA 19046 (267) 626-0030 shenanigeese.com

Sholah’s Slime

66 Forest Road TAUPO, WAIKATO RD4 3384 New Zealand sholahslime.com

Shore Creation 6449 Beech Rd Auburn, NY 13021 (631) 524-4696 rampshot.com

Shwings

137 N Larchmont Blvd Ste 227 Los Angeles, CA 90004 (323) 422-4345 shwingsonline.com

Sigikid

460 Center St #6066 Moraga, CA 94556 (925) 592-0943 sigikidusa.com

Silhouettes by Clay Rice 222 Forest Trl Isle of Palms, SC 29451 (843) 697-4353 clayrice.com

Silly Puppets

101 W 23 St #404 New York, NY 10011 (212) 931-8542 sillypuppets.com

Silly String Products 21205 Little Tree Drive Watertown, NY 13601 (315) 221-7350 sillystring.com

6301 NW 5th Way Ste 2900 Fort Lauderdale, FL 33309 (954) 596-1000 singingmachine.com

PO Box 346 Naperville, IL 60566 mealswithmilton.com

800B Apgar Dr Somerset, NJ 08873 (732) 764-9990 smartworksproducts.com

Smoobee

PO Box 911039 San Diego, CA 92191 (855) 476-2767 snapo.com

6555 Powerline Rd Ste 113 Fort Lauderdale, FL 33309 (954) 938-5038 snaptoys.com

Soapsox

5433 E La Palma Ave Anaheim, CA 92807 (714) 777-6425 skullduggery.com

100 N Granada Ave Alhambra, CA 91801 (855) 762-7769 soapsoxkids.com

SkyRocket Productions

Soaring Hyena

12910 Culver Blvd Ste F Los Angeles, CA 90066 (310) 425-3432 skyrockettoys.com

Sleeping Bear Press 1750 Northway Dr Ste 101 N Mankato, MN 56003 (734) 619-6217 sleepingbearpress.com

Small World Toys 1451 W Knox St Torrance, CA 90501 (855) 660-8697 smallworldtoys.com

(206) 714-4268 soaringhyenas.com

SongsWithMyName 1685 H St Ste 222 Blaine, WA 98230 USA (888) 676-0182 songswithmyname.com

Sophia’s

30 Three Tun Rd Unit 5 Malvern, PA 19355 (610) 647-2118 shopsophias.com

Sound of Fun

Smart Gear Toys

82 Norwood Ave 2nd Fl Deal, NJ 07723 (732) 663-0000 smartgeartoys.com

Smart Play

920 Snowberry Trl Alpharetta, GA 30005 (888) 946-4364 smartplay.us

Smart Toys & Games 655 3rd St San Francisco, CA 94107 (415) 931-5600 smarttoysandgames.com

SmartFelt Toys

3827 Dixie Canyon Ave Sherman Oaks, CA 91423 (818) 822-5269 smartfelttoys.com

1331 Brickell Bay Dr Ste 1809 Miami, FL 33131 (917) 514-7007 soundoffun.com

Sourcing Intl

2436 E 4th St #165 Long Beach, CA 90814 (562) 498-6140 growahead.com

Southern Hobby Supply 211 Ellery Ct Nashville, TN 37214 (615) 645-5436

SoyYer Brands

280 NorthGate Blvd Bloomfield, IN 47424 (812) 384-3072 soyyer.com

Smartlab Toys

11120 NE 33rd Pl Ste 101 Bellevue, WA 98004 (425) 629-6151 smartlabtoys.com

July/August 2018 • • • • • edplay.com 45

Alphabetical Directory by Company

1 Rubie Plaza Richmond Hill, NY 11418 (516) 326-1500 rubies.com

PO Box 98 Linn Creek, MO 65052 (573) 346-5555 scenearama.com

Speed Stacks

11 Inverness Way S Englewood, CO 80112 (303) 663-8083 speedstacks.com

Spicebox

12171 Horseshoe Way S Richmond, BC V7A 4V4 Canada (604) 272-2620 spiceboxbooks.com

Spielwarenmesse Intl Toy Fair

Muenchener Str. 330 90471 Nuremberg, Germany (201) 652-7070 spielwarenmesse.de

Spikeball

Alphabetical Directory by Company

PO Box 3784 Chicago, IL 60654 (312) 488-1779 spikeball.com

Spin Copter (805) 440-3026

Spin Fly Toys

20 Ebony St Imperial Beach, CA 91932 (858) 539-5599

Spin Master

5880 W Jefferson Blvd Los Angeles, CA 90016 (310) 826-4914

Splash Party

13731 Oak Crest Dr Cerritos, CA 90703 (562) 706-6700 splashparty.com

Spooner

1804A Cleveland Ave National City, CA 91950 (888) 887-6996 spoonerboards.com

Spots and Ladybugs 45 Hilltop Drive Trumbull, CT 06611 (203) 378-8232 spotsandladybugs.com

Spray ‘Em Away

3370 N Hayden Rd Ste 123 PMB 792 Scottsdale, AZ 85251 (480) 220-3300 sprayemaway.com

Springbok Puzzles 1420 Kansas Avenue Kansas City, MO 64127 (816) 241-8080 springbokpuzzles.com

Spy Alley Partners 9177 Yucca Ln N Maple Grove, MN 55369 (612) 799-5761 spyalley.com

Squirrel King Enterprises

817 11th St Apt 8 Santa Monica, CA 90403 (310) 980-1115 squirrelking.org

Squishable.com 150 W 28th St New York, NY 10001 (646) 462-3964 squishable.com

StaedtlerMars

850 Matheson Blvd West Unit 4 Mississauga, ON L5V 0B4 Canada (800) 776-5544 staedtler.us

Star From Afar 138 Megan Ct Alamo, CA 94507 (925) 915-0715 starfromafar.com

Starglow Ceiling PO Box 79052 Charlotte, NC 28271 (704) 634-3684 starglowceiling.com

Start Something

4106 Northhampton Dr Norman, OK 73072 (405) 202-0090

Steiff North America 24 Albion Rd Ste 220 Lincoln, RI 02865 (954) 249-5730 steiffusa.com

Stephen Joseph Gifts 4302 Ironton Ave Lubbock, TX 79407 (800) 725-4807 stephenjosephgifts.com

Steve Jackson Games PO Box 18957 Austin, TX 78760 (512) 447-7866 sjgames.com

Sticklets

3510 Scotts Lane #114 Philadelphia, PA 19129 (484) 695-7470 sticklets.com

Strawbees AB

Stenkolsgatan 1B Gothenbu 417 07 SE strawbees.com

Strictly Briks

W730 State RD 35 Fountain City, WI 54629 (608) 687-7572 strictlybriks.com

Strider Sports

2221 N Plaza Dr Rapid City, SD 57702 (605) 342-0266 striderbikes.com

Sugar Lulu

49 Richmondville Ave Suite 116 Wesport, CT 06880 (203) 309-0110 sugarlulu.com

Sunlite Industrial (626) 448-8018

Sunny Toys

7920 Stage Hills Blvd Memphis, TN 38133 (901) 451-7171 sunnytoys.com

Super Impulse 10 Canal St Ste 330 Canal Works Bristol, PA 19007 (267) 878-0466 superimpulse.com

StompRocket

Sweetlocks

StoryClub Games

Sweets Kendamas

670 Hobcaw Bluff Dr Mount Pleasant, SC 29464 (843) 475-0177 storycraze.com

Storymatic Studios PO Box 2504 Brattleboro, VT 05303 (802) 451-0050 thestorymatic.com

Storytime Toys PO Box 1473 Concord, MA 01742 (617) 233-9647 storytimetoys.com

46 edplay.com • • • • • July/August 2018

Tender Leaf Toys

TagsMania

Tenzi

Talicor

Thames & Kosmos

Tangle Creations

Thin Air Brands

235 Harrison Ave Jersey City, NJ 07304 (201) 938-0686 TAGtheArtGame.com

PO Box 38 Greens Farms, CT 06838 (203) 635-2313 tagsmania.com

901 Lincoln Pkwy Plainwell, MI 49080 (269) 685-2345 talicor.com

310 Littlefield Ave South San Francisco, CA 94080 (650) 616-7900 tangletoys.com

Tasty Minstrel Games 4883 Old Hwy Rd Ste A Mountain Green, UT 84050 playtmg.com

Teacher Created Resources

Sticky Bellies

2225 Park Place Minden, NV 89423 (775) 782-3000 stomprocket.com

TAG the Art Game

Swagtron

3431 William Richardson Dr Suite F South Bend, IN 46628 (844) 299-0625 swagtron.com

1200 Park Ave Murfreesboro, TN 37129 (615) 896-4114 swansoninc.com

5350 Dtc Pkwy Ste 101 Greenwood Village, CO 80111 (303) 756-1604 sweetlocks.com

2920 Talmage Ave SE Suite 150 Minneapolis, MN 55414 (952) 322-7075 sweetskendamas.com

Swinging Monkey Products 62 Water St Ossining, NY 10562 (800) 893-7202 swingingmonkey.com

(786) 565-7119

Tegu

8820 East Ave Mentor, OH 44060 (216) 288-0087 tactic.net

Surprise Ride

1146 19th St NW STE 800 Washington, DC 20036 (540) 239-6851

Teddykompaniet

Tactic Games

TDC Games

Swanson Christian Products

24755 Nepavine Dr Novi, MI 48374 (248) 515-9314 stickybellies.com

1035 N Hilltop Dr Tasca, IL 60143 (630) 860-2500 tdcgames.com

12621 Western Ave Garden Grove, CA 92841 (714) 891-7895 teachercreated.com

Team A Toys

171 Great Neck Rd Ste 4D Great Neck, NY 11021 teamatoys.com

Teamson Design 668 Pine Aire Rd Bay Shore, NY 11706 (631) 274-3355 teamson.com

TEDCO Toys

498 S Washington St Hagerstown, IN 47346 (800) 654-6357 tedcosciencetoys.com

Since 1983, TEDCO Toys has been a leading manufacturer of quality, USA-made toys including The Original Gyroscope, Pet Tornado, Light Crystal prisms and Blocks and Marbles. Additional products include Explorer-U S.T.E.A.M. interactive products and a full line of science, educational, Hoberman, 4D vision and novelty products. See ad on page 53

5 Tokeneke Rd 2nd Fl Darien, CT 06820 (203) 803-1908 tegu.com

9040 Telstar AVE Ste 133 El Monte, CA 91731 (626) 988-0087 tenderleaftoys.com

2 Broad St Westport, CT 06880 (203) 226-6493 tenzi.com

301 Friendship St Providence, RI 02903 (401) 459-6787 thamesandkosmos.com

5332 Talavero Pl Parker, CO 80134 thinairbrands.com

ThinkFun

1321 Cameron St Alexandria, VA 22314 (703) 549-4999 thinkfun.com

Think Stores

574 Main St Tonawanda, NY 14150 (716) 957-3200 thethinkstores.com

ThoughtFull Toys

303 Potrero St Ste 29101 Santa Cruz, CA 95060 (831) 421-2363 modarri.com

ThoughtFull Toys creates innovative toys that encourage kids to explore more through open-ended, creative play. They are the creators of Modarri – The Ultimate Toy Car. These cars can be built billions of different ways using modular mix-and-match parts. They also feature finger steering with real steering and suspension mechanics! See ad on page 51 See our product on page 29

Thumler’s Tumbler PO Box 585 Auburn, WA 98071 (800) 225-1017 thumlerstumbler.com

TickleMe Plant Co. 60 Hurds Corner Rd Pawling, NY 12564 (845) 350-4800 ticklemeplant.com

Tiggly

222 Broadway 19th Fl New York, NY 10038 (844) 484-4459 tiggly.com

Tiki Toss

625 E Haley St Suite A Santa Barbara, CA 93103 (800) 409-7098 playtikitoss.com

TILT Textiles

295 5th Ave Textile Building Ste 11181120 New York, NY 10016 (415) 640-4085 tilttextiles.com

Timbuktu Labs PO Box #468 Venice, CA 90294 (424) 354-0006 timbuktu.me

Time Timer

7707 Camargo Rd Cincinnati, OH 45243 (877) 771-8463 timetimer.com

555 Christian Road Middlebury, CT 06762 (469) 795-6977 timexgroup.com

Tinkerbots

Ph: (708) 995-7171 tinkerbots.com

Tinybeans

54 W 40th St New York, NY 10018 (888) 584-6987 tinybeans.com

TMI Toymarketing Intl 16959 Bernardo Center Dr Ste 105 San Diego, CA 92128 (858) 487-8641 tmigymnic.com

Today Is Art Day

(985) 900-2424

Tot Talk

1748 Monticello Rd San Mateo, CA 94402 (650) 814-9213 tottalk.com

Total Biz Fulfillment 1 Corporate Drive Grantsville, MD 21536 (800) 554-1447 totalbizfulfillment.com

The Toy Association 1375 Bdwy, 10th floor New York, NY 10018 (646) 520-4869 toyfairny.com

Toy Collection CSI

2751 Enterprise Rd #202 Orange City, FL 32763 (866) 237-0189 toycollectionretailer.com

ToyFest West WTHRA PO Box 14874 Long Beach, CA 90853 (833) 869-3378 toyfestwest.com

Toyish Labs

250 South 2nd St Apt 4A Brooklyn, NY 11211 (347) 567-3671 toyishlabs.com

2021 9th St SE Dyersville, IA 52040 (563) 875-5857 tomy.com

Toner Plastics

35 Industrial Dr East Longmeadow, MA 01028 (413) 525-2369 tonerplastics.com

Toobalink

189 Schermerhorn St 18E Brooklyn, NY 11201 (917) 573-0304 toobalink.com

Toobeez Brands

705 General Washington Blvd Ste 65 Trooper, PA 19403 (610) 256-3843 toobeez.com

Top Trumps

4449 Easton Way 2nd Fl Columbus, OH 43219 (213) 804-2123 toptrumps.com

2517 Highway 35 D101 Manasquan, NJ 08736 (815) 223-9942

Toy Vey Toys

1420 Locust St #10F Philadelphia, PA 19102 (267) 847-9018 ToyVeyToys.com

Toy Wonders

135 W Commercial Ave Moonachie, NJ 07074 (201) 229-1700 toywonders.net

ToyWorld.com (305) 879-2015

TPF Toys

400 Continental Blvd 6th Flr El Segundo, CA 90245 (310) 714-0350 tpftoys.com

TradeSkool

PO 881067 San Diego, CA 92168 (619) 339-5003 tradeskool.com

Traveling Animals PO Box 592 Evergreen, CO 80439 (303) 520-7300 travelinganimals.com

Toylinks

Tree Hopper Toys

Toymail

Triazzle

1252 47th St Brooklyn, NY 11219 (718) 972-7127 toylinksinc.com

2521 Pan Am Blvd Elk Grove Village, IL 60007 (866) 781-9625 treehoppertoys.com

Tucker Toys

2000 Waterview Dr Ste 101 Hamilton, NJ 08691 (609) 438-9800 tuckertoys.com

Tudor Games

2459 215th Ave SE Sammamish, WA 98075 (800) 914-8836

(651) 231-0617

TUV Rheinland

2709 SE Otis Corley Ste 11 Bentonville, AR 72712 (479) 250-0058 tuv.com

TWC of America

W8406 South County Road A Adell, WI 53001 (920) 994-4195 twcoa.com

Twee

23815 230th Pl SE Maple Valley, WA 98038 (206) 450-5927 twistietips.com

Twizmo Games

4040 Wembley Forest Way Atlanta, GA 30340 (404) 885-1600 twizmogames.com

6797 Oak Forest Dr Oak Park, CA 91377 (818) 602-7728 tubbytabletoys.com

PO Box 11369 Pensacola, FL 32524 (850) 479-4415 triops.com

TubbyWubby

TOYosity

858 S Auto Mall Dr American Fork, UT 84003 (801) 701-0096 tubelox.com

At The Toy Network, we provide our customers with trendy impulse novelties, traditional toys, plush, and quality products. That’s why we strive to bring you the newest, most exclusive novelties and toys there are to offer. See ad on page 12 See our product on page 28

TOYOPS

407.876.4595

Toysmith

3101 West Valley Hwy E Sumner, WA 98390 (253) 863-0886 toysmith.com

TS Shure

954 W Washington Blvd Ste 515 Chicago, IL 60607 (773) 227-1001 tsshure.com

Tubby Table Toys

(805) 369-1626

TubeLox

TuckerJones House 1 Enterprise Dr E Setauket, NY 11733 (631) 642-9092 tavernpuzzle.com

UGears

uKloo Kids

10 Glenmount Park Rd Toronto, ON M4E 2M9 Canada (416) 407-2562 ukloo.com

ULace

465 Central Ave Rochester, NY 14605 (585) 454-8498 ulace.com

Ultra Pro

6049 E Slauson Ave Commerce, CA 900403007 (323) 890-2167 ultrapro.com

See ad on page 51

Uncle Bubble

Hand-assembled in the USA and third-party tested for safety, the bow-and-arrow sets from Two Bros Bows feature two lightweight arrows with soft foam tips covered in 100 percent cotton, plus one bow and a bullseye target. Sets are available in a variety of patterns and colors including Cheetah, Flames, and Galaxy. Invented in 2013 by two brothers ages 7 and 10, the sets were first sold at a local craft fair. Today Two Bros Bows are carried worldwide in more than 1,000 specialty stores. See ad on page 52 See our product on page 30

350 Commerce Dr Fall River, MA 02720 (774) 365-6111 thetoynetwork.com

600 Wilshire Blvd Ste 970 Los Angeles, CA 90017 (562) 405-1589 ubtrobot.com/us

Twistie Tips

Trussart Designs The Toy Network

UBTECH Robotics

(484) 744-6821 tweemade.com

Two Bros Bows

PO Box 361 Woodacre, CA 94973 (415) 779-6631 trussartdesigns.com

148 Wilshire Dr Wheeling, IL 60090 (847) 224-9776 ugears.us

Turing Tumble

5477 Carriage Lane Santa Rosa, CA 95403 (707) 791-3161 triazzle.com

(407) 921-4123 toymail.co

1485 Av Champfleury Quebec City, QC G1J 4L7 Canada (581) 995-8298

TOMY

Toy Tech

18339 Old Statesville Rd Ste D Cornelius, NC 28031 (704) 237-4066 twobrosbows.com

280 Chestnut Ave Westmont, IL 60559 (630) 455-7437 ty.com

Tynies

1181 Nicole Ct Glendora, CA 91740 (909) 592-4515 tynies.com

7291 Coronado Dr Ste 2 San Jose, CA 95129 (408) 564-5450 unclebubble.us

Uncle Bubble Toys bring consumers many different ways of making and playing with bubbles. Imagine making huge bubbles bigger than your entire body, or blowing bubbles inside other bubbles. It has also developed bubbles that don’t pop when you catch them in your hand! Uncle Bubble Toys has enjoyed great popularity in Europe and Asia, and now its products are available in the U.S. market for retail and distribution. See ad on page 23 See our product on page 29

Uncle Goose

1048 Ken O Sha Industrial Park Dr SE Grand Rapids, MI 49508 (616) 248-4453 unclegoose.com

Uncle Milton Industries

29209 Canwood St Ste 120 Agoura Hills, CA 91301 (818) 707-0800 unclemilton.com

Underwraps Costumes 9600 Irondale Ave Chatsworth, CA 91311 (818) 349-5300 underwraps.net

July/August 2018 • • • • • edplay.com 47

Alphabetical Directory by Company

Timex Group USA

Topple Rocks

Unitech Toys

PO Box 4745 Foster City, CA 94404 (650) 488-7667 unitechtoys.com

Universal Specialties 919 Cedar St Cedar Hill, TX 75104 (972) 291-0383 universalspecialties.biz

University Games

2030 Harrison St San Francisco, CA 94104 (415) 503-1600 universitygames.com

Unleash Your Mind Products

Alphabetical Directory by Company

16304 Rock lake Dr Odessa, FL 33556 (312) 513-4796 lollipopseeds.com

Upper Deck

2251 Rutherford Rd Carlsbad, CA 92008 (760) 929-3500 upperdeckstore.com

Velcro USA

95 Sundial Ave Manchester, NH 03103 (603) 695-4434

VellemanStore

7354 Tower St Fort Worth, TX 76118 (817) 284-7785 vellemanstore.com

Vermont Christmas PO Box 1071 Burlington, VT 05402 (888) 890-0005 vccwholesale.com

Vici Enterprises

235 E 40th St Ste 39C New York, NY 10016 (212) 972-2975 vicienterprises.com

Victoria Chart Co

Clearwater, FL 33762 victoriachartcompany.com

Viggi

2144 Brighton Henrietta Rd. Suite 800 Rochester, NY 14623 (800) 213-3172 viggikids.com

Vivitar a Sakar Co. USAopoly

5999 Avenida Encinas Ste 150 Carlsbad, CA 92008 (760) 431-5910 usaopoly.com

USAopoly is a developer and manufacturer of board games and puzzles. We’ve been producing beloved games “with a twist” under license from Hasbro since 1994. The release of Telestrations® helped launch our line of signature games. Our portfolio of games is constantly growing and includes multiple award-winning games. See ads on pages 11 and 21 See our products on page 28

US Game Systems 179 Ludlow St Stamford, CT 06902 (203) 353-8400 usgamesinc.com

Valtech MagnaTiles 1424 Sherman Road Romeoville, IL 60446 (708) 246-7209 magnatiles.com

Since 1997, Valtech LLC offers innovative magnetic building tiles designed to hold a child’s interest and attention, build critical developmental skills and promote imaginative play and creativity. See ad on page 27 See our product on page 28

195 Carter Dr Edison, NJ 08817 (732) 248-1306 sakar.com

VTech Electronics North America

1156 W Shure Dr Ste 200 Arlington Heights, IL 60004 (973) 588-2000 vtech.com

W WABA Fun

1801 Broadway Ste 1320 Denver, CO 80202 (303) 410-7172 wabafun.com

Waboba

Warm Fuzzy Toys

Whiffer Sniffers

Wonder Forge

Watchitude

Whisbear

Wonder Workshop

32 Zielona Warsaw, Poland 02913 whisbear.com

1500 Fashion Island Blvd #200 San Mateo, California 94404 (415) 404-0805 makewonder.com

Water Sports

White Mountain Puzzles

Wonderhood Toys

23 Broderick Rd Burlingame, CA 94010 (650) 692-8972 warmfuzzytoys.com

PO Box 168 New Brunswick, NJ 08903 (732) 745-2626 watchitude.com

501 Airport Rd Ste A2 North Aurora, IL 60542 (630) 552-9915 streammachine.com

Wattsalpoag Games 1275 12th Ave NW #7 Issaquah, WA 98027 (425) 677-7628 wattsalpoaggames.com

We R FUN

35696 Moraine Dr Cushing, MN 56443 (320) 630-1571 werfun.com

WeCool Toys

19 N Lakeside Dr W Medford, NJ 08055 (856) 296-9766 wecooltoys.com

The Wee Believers Toy 11650 Lantern Rd Ste 208 Fishers, IN 46038 (877) 933-2587 weebelievers.com

Westco Educational Products Po Box 5521 Coralville, IA 52241 (866) 657-3450

Western Toy and Hobby Representatives Assoc. c/o WTHRA Carrie Scanlan PO Box 14874 Long Beach, CA 90853 (833) TOY-FEST toyfestwest.com

3081 Holcomb Bridge Rd Suite C2 Norcross, GA 30071 (470) 545-4232 waboba.com

Westminster

Wacky Links

WhamO

248 West 35th St Ste 605 New York, NY 10001 (646) 598-8210 wackylinks.com

WAFF World Gifts

5139 Decarie Blvd Ste 205 Montreal, QC H3W 3C2 Canada (514) 906-0045 ilovewaff.com

Waliki Toys

20533 Biscayne Blvd Ste 161 Miami, FL 33180 (305) 517-7708 HopBalls.com

48 edplay.com • • • • • July/August 2018

159 Armour Dr Atlanta, GA 30324 (800) 241-8697 westminsterinc.com

966 Sandhill Ave Carson, CA 90746 (310) 818-2287 whamo.com

Whappet

3350 Town Point Dr Ste 200 Kennesaw, GA 30144 (678) 520-5903 whiffersniffers.com

PO Box 818 Jackson, NH 03846 (603) 383-4346 whitemountainpuzzles.com

Whole Wide World Toys

140 S Hills Dr Hershey, PA 17033 (717) 756-5705 wholewideworldtoys.com

WhomBatz

5992 N Nodding Ave Palmer, AK 99645 (907) 841-8029 whombatz.com

Wicked Cool Toys 10 Canal St Ste 327 Bristol PA 19007 (267) 536-9186 wickedcooltoys.com

Wiggles 3D

1124 Gainsborough Rd Suite 9 London, ON N6H 5N1 Canada (519) 439-0440 wiggles3d.com

Wikki Stix Co

11034 N 23rd Dr Ste 103 Phoenix, AZ 85029 (800) 869-4554 wikkistix.com

Wild Republic

1955 Midway Drive Twinsburg, OH 44087 (800) 800-9678 wildrepublic.com

William Mark Corp 112 Harvard Ave #229 Claremont, CA 91711 (909) 608-7340 radicalflyingtoys.com

Wingo

333 Bush St Ste 4101 San Francisco, CA 94104 (415) 393-8090

Winning Moves Games USA

2124 Stuart Ave Richmond, VA 23220 (804) 334-7066

75 Sylvan St Ste C104 Danvers, MA 01923 (978) 777-7464 winningmoves.com

What Do You Meme

Wireless Express

(917) 280-9110

Whatnot Toys

1205 Edris Dr Los Angeles, CA 90035 (856) 222-0725 whatnottoys.com

One Ames Court 245 Plainview, NY 11803 (516) 394-2840 wireless.express

Wise Lion Trading (346) 303-2897

915 E Pine St Ste 400 Seattle, WA 98122 (206) 686-9686 wonderforge.com

302 W 86th St #8B New York, NY 10024 (917) 570-9556 wonderhoodtoys.com

Wood Expressions

4444 E Gardena Blvd Bldg A Gardena, CA 90248 (310) 329-9143 woodexpressions.com

Wooden Wagon

89 Elm ST New Salem, MA 01355 (978) 544-6482 thewoodenwagon.com

Woodstock Music Collection 167 Dubois Rd Shokan, NY 12481 (800) 422-4463 WoodstockChimes.com

Woolbuddy

35 Mitchell Blvd Ste 7 San Rafael, CA 94903 (415) 307-1932 woolbuddy.com

Woolpets

19566 Augusta Ave NE Suquamish, WA 98392 (888) 966-5738 woolpets.com

WordTeasers

648 19th St Manhattan Beach, CA 90266 (888) 967-3877 wordteasers.com

Workman Publishing 225 Varick St New York, NY 10014 (212) 614-7737 workman.com

Worx Toys

401 Alden Rd Suite 2 Markham, ON L3R 3L4 Canada (888) 967-9869 worxtoys.com

WowToyz

103 Panton Road Vergennes, VT 05491 (802) 877-2150 wowtoyz.com

Wrap -n- Snaps (207) 650-9445

Wrebbit Puzzles 8047 Jarry St E Montreal, QC H1J 1H6 Canada (514) 787-8842 wrebbit3d.com

Wrebbit Puzzles Inc., the inventors of the first ever 3-D puzzle, designs, manufactures and markets Wrebbit3D puzzles using a unique foam-backing technology that provides snug, tight-fitting pieces and sturdy designs. Wrebbit 3-D puzzles are for real jigsaw puzzle lovers and people looking for a challenging and fun activity. Proudly made in Canada. See ad on page 26 See our product on page 29

795 Susquehanna Ave Franklin Lakes, NJ 07417 (888) 998-8877 yallballfun.com

Yasutomo Art Supply & Origami 1805 Rollins Rd Burlingame, CA 94010 (650) 737-8888 yasutomo.com

26055 Emery Rd Ste A Cleveland, OH 44128 (216) 595-1100 xonexpens.com

The Young Scientists Club

PO Box 634 Jamestown, RI 02835 (401) 423-2841 theyoungscientistsclub.com

Yoxo

Yellow Scope

919 NE 19th Ave Ste 140 Portland, OR 97212 (503) 780-4881 yellowscope.com

Yoee Baby

637 S Broadway Unit B111 Boulder, CO 80305 (800) 887-7902 yoeebaby.com

1045 Westgate Dr Ste 50 St Paul, MN 55114 (651) 964-1030 yoxo.com

YoYoFactory

155 E Chilton Dr Chandler, AZ 85225 (480) 753-3444 yoyofactory.com

Yvolution USA

2200 Amapola Crt Ste 201 Torrance, CA 90501 (855) 981-7177 yvolution.com

Yomega

Xonex

226 E 54th St 9th Fl New York, NY 10022 (212) 594-2202 yottoy.com

1950 Fall River Ave Seekonk, MA 02771 (800) 338-8796 yomega.com

Yookidoo

(800) 355-4987

Zazzy Pals

(650) 558-1115 zoliinc.com

2050 Woods River Ln Duluth, GA 30097 (404) 918-3313 zazzypals.com

Zometool

Zeenie Dollz

1560 E 6th St Ste 101 Corona, CA 92879 (714) 898-8808 zeeniedollz.com

1040 Boston Ave Longmont, CO 80501 (720) 442-8616 zometool.com

ZOOFLIPZ

(303) 351-1936

1720 Delaware Ave Ste B Santa Monica, CA 90404 (310) 314-9952 zooflipz.com

Zing Ozwest

Zoofy

4614 SW Kelly Ave, Ste 200 Portland, OR 97239 (503) 324-8018 zingtoys.com

819 Shotgun Rd Sunrise, FL 33326 (954) 903-1422 zoofies.com

Zither Heaven

Zorbitz

1645 Lyell Ave Ste 170 Rochester, NY 14606 (585) 697-5681 zitherheaven.com

5948 Lindenhurst Ave Los Angeles, CA 90036 (323) 571-4944 zorbitz.net

Zoku

Zwirl Sports

Zen Magnets

720 Monroe St Ste C308 Hoboken, NJ 07030 (201) 604-1253 zokuhome.com

PO Box 1562 Pleasanton, CA 94566 (415) 518-6349 zwirlsports.com

ZoLi

858 Stanton Rd Burlingame, CA 94010

industry news Toy manufacturers are making inroads in circularity and sustainability with new materials and green initiatives. LEGO, for instance, is rolling out a new message on its packaging for U.S. consumers this year that provides clear guidance on how to responsibly recycle the package. While the majority of its packaging is cardboard or paper, some contains single-use disposable plastics, which are not sustainable, and in some cases cannot be recycled by consumers. The company announced in April that they are aiming for 100-percent sustainable packaging by 2025. Many companies, like Two Bros Bows, for example, eschew plastic packaging altogether and opt for simple, recyclable brown cardboard … or no packaging at

all, just a tag. Other companies are using new and innovative materials to make toys. In January, ecoBirdy in Belgium introduced a line of designer furniture for kids made entirely from recycled plastic toys. “We found that plastic toys use plastic more intensively than other consumer goods: 80 percent of plastic toys end up in landfills, incinerators or in the ocean,” said company cofounders Joris Vanbriel and Vanessa Yuan. “By giving old plastic new life, our aim is to free our ecosystem from its pernicious impact.” In our last issue, we reported on Hasbro’s partnership with TerraCycle, a company that specializes in hard-torecycle materials. During a pilot toy-recycling program, consumers in the contiguous

U.S. can collect and send their Hasbro toys and games to TerraCycle for free, where they will be recycled into materials that can be used to construct play spaces, flower pots, and park benches. Denmark-based Dantoy makes innovative, colorful and safe toys from recyclable bioplastics (see the AMEP ad on page 27); and part of the appeal of products from Luke’s Toy Factory is that they are made using sawdust reclaimed from U.S. furniture manufacturers. By incorporating sawdust, the company is able to use 30 percent less plastic than traditional plastic toys (see the ad on page 6).

Two Bros Bows at The Unique Toy Shop

July/August 2018 • • • • • edplay.com 49

Alphabetical Directory by Company

Yottoy Productions

Y’all Ball

industry news

& In May, Goliath acquired Tucker, one of the world’s top designers and marketers of innovative outdoor toys. Established in 2001, Tucker found success in the sports toy category with products that offer innovative twists to transform play. Its unique Phlat Ball – which transforms from a flying disc to a ball when thrown – is now a staple in close to 60 countries. Going forward, Tucker will operate as a center of ideation and R&D within Goliath to

& University Games in San Francisco has acquired The Haywire Group, the award-winning manufacturer of games such as Flickin’ Chicken and Pizza Party. University Games plans to expand the reach of the Haywire product line to include international markets in Canada, the UK, Australia and New Zealand in 2018, and then additional 50 edplay.com • • • • • July/August 2018

create fun and innovative new products. “After our most recent acquisition of Britz ‘n’ Pieces in Australia, Tucker is a great fit,” said Adi Golad, founder of Goliath. “We see an enormous potential in outdoor games and toys. By combining this with our successful product ranges, including Wahu, trampolines, Rocket Fishing Rod and more, we’ve firmly established our position as a market leader in the category.” Tucker Founder and President Mike Goldman, noted, “All international distributor agreements will remain in effect and retailers will continue to be serviced by their existing distributors. We will make the ownership change seamless to both our distributors and retail partners. Goliath, founded in 1980, has offices in the Netherlands,

Belgium, France, Spain, Portugal, Germany, Poland, Hong Kong, Australia, New Zealand, USA and Canada. It is one of the few remaining family-owned global toy and game companies. Goliath is a market leader in TV-promoted games, and is active in many other toy categories including puzzles, arts & crafts, outdoor, activity, and novelties. For more information, visit goliathgames. com. Tucker, based in Hamilton, New Jersey, has produced award-winning products recognized by a variety of organizations, ranging from Parents’ Choice to The Toy Insider. Most recently, two of Tucker’s toys received special needs approval by AblePlay, a division of Lekotek. For more information, visit tuckertoys.com.

international markets in 2019. Haywire was founded in 2005 by Barbara and Michael Fisher. Since then, the company has produced dozens of games directed at helping kids develop their fine- and gross-motor skills, reading, early math and criticalthinking skills. In 2017, Haywire broadened its scope with the hilarious trivia game, Are You Dumber than a Box of Rocks? to provide entertaining and learning for the entire family. “I hope that the rest of the world enjoys Flickin’ Chicken as much as I do, and who doesn’t like a good game of Shaboom?” asked University Games’ cofounder Bob Moog.

Michael Fisher added, “We look forward to our collaboration with University Games to broaden our reach internationally and expand our mission to help kids learn and develop as people.” Along with their creative team, Michael and Barbara Fisher will continue to be active in the game industry under Haywire’s sister company, Grand Prix International (GPI) and its newly expanded Design and Development Services. The Haywire Group is the 12th acquisition for University Games, founded in 1985. For more information contact: Jenny Mizicko 415-934-3705, jennym@ugames.com.

Toy manufacturers from across the country gathered on June 11 and 12 for The Toy Association’s 2018 Summer Business Conference, hosted by Amazon in downtown Seattle. The conference featured educational programming for nearly 75 senior-level executives, credit managers, and e-commerce professionals from the association’s manufacturer members. Topics included e-commerce and supply chain logistics, business valuation, and freight inspection issues. Workshops and breakout sessions addressed challenges in today’s credit and collections environment, and a credit risk analysis of key retail accounts. Along with a tour of Amazon’s Fulfillment Center in Kent, Washington, attendees heard presentations from Amazon executives, which included an overview of Amazon Toys and the company’s long-term supply chain goals. “Participants came away from the conference with a better understanding of the scope of Amazon’s fulfillment operations driven by its customer-focused mantra, as well as a variety of other relevant topics,” said Paul Vitale, executive vice president of finance and operations at The Toy Association. “The vibe of the Amazon-hosted conference was full of energy, well-organized, and the presentations were well-maintained on all levels,” said conference attendee Roger Ginsberg, sales manager at Animal Adventure. “The addition of Amazon helped add to the overall networking opportunities!”

July/August 2018 • • • • • edplay.com 51

The Subject is Change

(continued from page 15)

more customers there, adjust the lighting so that new elements are highlighted, or simply stock the space with your most-requested items and direct everyone there when they ask. I know a store that paints one wall a new color every quarter and then selects merchandise to display there that matches the color. You think people notice? Of course they do! Take down every sign that has been up for more than a year. No one is reading it anymore. Make new signs to replace the worn and faded ones. Change your window displays regularly. Make them fascinatingly attractive. Staff training Your team gets bored with your meetings just as quickly as your customers get bored with your displays. If you’ve been following the same format for their training and meetings for the last several years, your team is already tuning out. Here are some ways to shake things up.

52 edplay.com • • • • • July/August 2018

INVITE A GUEST SPEAKER We hosted several guests over the years including representatives from our Chamber of Commerce who trained us to be ambassadors for the city. A local art teacher taught us how to draw animal doodles on helium balloons. Several sales reps showed us new toys. PLAY A GAME Hold a contest to see who can find the most items with missing price tags. Have one employee stand at the register and see how many other employees can hide in plain sight without having to bend over – a great way to find the blind spots on your sales floor where shoplifters might go. Build a “body” out of toys by having the staff find different toys that through their play represent the different parts of the body (soccer ball for feet, baby doll for heart, etc.). SERVE FOOD Not just any food. Cater a meeting with food from the new place in town, or serve something unexpected.

I served ice cream at a morning meeting to talk about when and how to “break the rules” when serving customers. I came in early and cooked breakfest, and talked about how leaders lead best by serving (and also about comfort food and the importance of making people feel comfortable). CHANGE THE LOCATION Once a year we would meet off-site. Sometimes it was at my house to play games. Once it was at a movie theater to watch “Mr. Magorium’s Wonder Emporium.” Once it was in a restaurant that had the friendliest wait staff – something we could all learn from. As long as your core values remain the same and are apparent in all you do, your customers will love all the other changes. It makes them want to come back more often because your store is the exciting, hip, new, cool, cutting-edge store that makes them feel good. It makes them want to come back more often because they want to be surprised and delighted. It makes them want to come back just to see what crazy new things you’ll do next. That’s what you want – shoppers coming back, again and again. Phil Wrzesinski is the former owner of Toy House and Baby Too in Jackson, Michigan. Today, he is using the lessons he learned in a lifetime of retail to help other independent retailers and small businesses find success. You can learn more about Phil at PhilsForum.com. July/August 2018 • • • • • edplay.com 53

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RESERVE AN AD IN EDPLAY Issue Deadline Sept/Oct....................................................August 3 Nov/Dec......................................... September 28 Jan/Feb 2019................................ November 21 Mar/Apr 2019..................................... February 1

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edplay Welcomes Four New Advertisers

Fahy-Williams also publishes

Flycatcher creates Painting Lulu, an award-winning paper-to-digital coloring book, and the

Toy Times the magazine of the American Specialty Toy Retailing Association The Decorative Painter for the Society of Decorative Painters decorativepainters.org Educational Dealer educationaldealermagazine.com Life in the Finger Lakes lifeinthefingerlakes.com

smART Sketcher Projector, the first smart projector on the market that helps kids learn to sketch.

Art Materials Retailer artmaterialsretailer.com

Warmies from the Intelex Group USA are microwave-heatable hot packs disguised as cuddly

ROBEX for the Rochester Builders Exchange

The Toy Network, launched in January, is a designer, importer, and wholesale distributor. It’s a

Gradient the magazine of the Association For Creative Industries craftandhobby.org

plush animals. The stuffing – a special mix of millet and lavender – is 100 percent natural.

one-stop source for trendy novelties, jokes and plush, plus classic and traditional toys. Thoughtfull Toys’ Modarri cars have a mix-and-match building system and real steering and suspension mechanics controlled with a single finger in the driver’s seat. Kids become the designer, mechanic and driver.

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