Encyclopedia of Asian Design

The Encyclopedia of Asian Design Structure and Imagery / notes for contributors _

Berg Publishers / Bloomsbury Publishing 20 August 2012

01 / Editorial Team General Editor: Haruhiko Fujita, Osaka University, Japan Volume I: Design in East Asia Volume Editors Haruhiko Fujita, Osaka University, Japan Christine Guth, Royal College of Art / Victoria & Albert Museum, UK Regional Editors Wendy Siuyi Wong, Regional Editor for China Jae-joon Han, Co-Regional Editor for Korea Chae Lee, Co-Regional Editor for Korea Volume II: Design in South and Southeast Asia Volume Editors MP Ranjan, Governing Council Member of the IICD, Jaipur, India Soumitri Varadarajan, Royal Melbourne Institute of Technology, Australia Regional Editors Suchitra Ballasubrahmanyan, Regional Editor for Pre-20th-Century India Dwinita Larasati, Regional Editor for Indonesia Sridhar Ryalie, Regional Editor for Thailand Volume III: Design in the Middle East and Central Asia Volume Editors Jale Erzen, Middle East Technical University, Turkey Fatma Korkut, Middle East Technical University, Turkey Regional Editor Susan Habib, Regional Editor for Iran Volume IV: Transnational Issues in Asian Design Volume Editors Haruhiko Fujita, Osaka University, Japan Christine Guth, Royal College of Art / Victoria & Albert Museum, UK Thematic Editors Monia Juneja, Thematic Editor with primary responsibility for Philosophy, Technology and Manufacturing, Industry and Branding Yavuz Kose, Thematic Editor with primary responsibility for Geo-Politics, Land Routes, Sea Routes

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02 / Arrangement, Readership and Level Arrangement The Encyclopedia of Asian Design has been conceived as a four-volume major reference work, containing approximately 500 articles, organized consistently by topic across geographic region for general ease of access.

The fourth volume addresses transnational themes and questions.

Throughout the encyclopedia there are cross-references to other entries of interest on the same subject, plus an index in each volume, and a cumulative index in Volume IV. An important aspect of the project is online access. Berg plans will be offering libraries the option of purchasing The Encyclopedia of Asian Design in their choice of format: in print, online, or both.

Readership and Level The central aim of the project is to provide the definitive reference work on Asian design, through which a variety of users can choose their own paths.

Therefore, it is important that entries be self-contained and written as clearly as possible, and that the use of unnecessarily complex language be avoided.

Targeted users include: • Students and researchers engaged in all aspects of design, from secondary- school level through to postgraduate work • Students of the humanities and social sciences generally, including (but not limited to) design, art history, anthropology, cultural and media studies, history, human geography, museum studies, literature, religion and theater • Teachers seeking a distillation of research that has taken place outside their own particular specialism • Journalists, reviewers, and other writers • Educated non-specialists, public library patrons Contributors should write for the general reader, insofar as they judge this to be possible without loss of scholarship or accuracy.

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03 / Imagery We prefer to receive your own images (either taken in the field, or part of your own collection) in the first instance, as these may be most relevant to your article. We also welcome suggestions for illustrations from other sources.

Approximately half the illustrations for the encyclopedia will be sourced directly from contributors. If you possess appropriate photographs and visual materials, please send them to us, using the guidelines below. We also have a small budget for obtaining images from other sources and you may refer us to established institutional websites (this may be your own institution or that of others).

We hope to include, on average, one illustration per 1,500 words of text, but would be grateful if you could send us a small number of additional, alternative images, should we not be able to use those you propose as your first choice.

The reasons for not featuring an illustration that you have provided or recommended include reproduction quality, balance of illustrations throughout the volume, availability, or an unaffordable permission fee. Therefore, please do not refer directly to illustrations in the text of your article; you may of course refer to specific examples or pieces, but please do not write assuming that the visual accompaniment will be provided in your article and do not refer to figure numbers or include direct cross-references to illustrations in your text (e.g. ‘see fig. 1’).

We at Berg/ Bloomsbury will instruct compositors to space illustrations as evenly as possible throughout the text of the article.

Information on how to submit imagery, as well as suggestions for imagery from other sources, will be supplied to you at a later stage.

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