2010 Media Kit

2010 MEDIA KIT AND AD RATE CARD

The Mirror Your School. Your World. Your Mirror.

fairfieldmirror.com

Success.

WHY The Mirror

Consistency. Authority. Innovation. Reach.

Since our inception in 1977, a myriad of descriptors embody The Mirror, FairfieldUniversity’sindependentstudentnewspaper.One,however, best surmises our experience, our longevity, and our product: success.

For over a quarter of a century, The Mirror enjoyed a successful history tinged with influence and innovation, reliability and recognition.

As the newspaper of Fairfield University, we have provided the student and greater community of Fairfield, Connecticut and the larger business community with an avenue of communication for years.

Moreover, throughout our quarter century of operations, we have forged strong relationships and thriving business partnerships with advertisers from over 100 different independent firms.

On-campus advertisersfrequent our publication to communicate with he studentbodyaboutupcomingStagsgamesandotheron-campusevents.

Local businesses use advertising space to inform the Fairfield community ofweeklybusinessdeals,imminentstoreopenings,ortheircloseproximity tocampus.Nationaladvertisers introduceproducts,services,andemployment opportunities available to students in the local area and across the globe.

All three unique groups have one thing in common: a relationship with our organizationthatembodiesawin-winscenario.Weprovidebusinessesthe idealmediumtoreachanreachinganintricate,oftenelusivetargetmarket, whileweenjoymakingalasting,positiveimpactinFairfieldcommerceand beyond.

And it all starts by looking in The Mirror...

A look in The

Mirror: Nearly 50 full-time undergraduate students work tirelessly - often over 40hoursaweek-toensureournewspaper(andyouradvertisements)is held to the highest standards. The fruits of their labor are obvious: In 2009, eight members of The Mirror staff were honored by the Connecticut Society of Professional Jouralists (CSPJ), including first-place awardsforeditorialcolumn,investigativereporting,featurephoto,and sports commentary. fairfieldmirror.com

But don’t take our word for it...

By The Numbers: 3, 500

totalcirculationofourweeklypublicationplacedatuniquedistributionnewsstands both on-campus and throughout the greater Fairfield community.

3, 895

AUTHORITY.

WHY The Mirror

For thrity-plus years of publication, The Mirror prides itself on more than just our award-winning product. We firmly believe that we serve as the ideal medium for local businesses to reach the Fairfield University community. And while the national newspaper industry continues to struggle, our organization continues to thrive.

full-time undergraduates,aged18to23,thatattendFairfieldUniversity,whoarecomplimentedbywellover1,000graduatestudentsand2,000faculty,staff,andadministrators.

76 percent

of all students have read their campus newspaper in the past 30 days, according to a 2009 study by Alloy Media and Marketing.

3.2 Times

the number of times, on average, an issue of The Mirror is read, indicating significant pass-along readership and ideal reach for an advertisement. [AlloyMediaandMarketing]

52,107

the number of unique viewers that visited The Mirror Online at fairfieldmirror. com in the fall semester of 2009. These viewers form mostly of a diverse group of faculty and staff, current undergraduate parents, and alumni.

70 percent

of full-timeundergraduatestudentssaythatanadvertisementinthestudentnewspaper has motivated them to take some sort of action. [Alloy Media and Marketing]

78 percent

of students claim to have taken advantage of a special offer at a local business or used a coupon featured in the student newspaper. [Alloy Media and Marketing] A look in The

Mirror:

TheConnecticutSocietyofProfessionalJournalistsandthe(organization)aren’ttheonlysourcesofnationalattention.

Inthemostrecentsemester,thefollowingorganizationsandnewsoutletstrackedstories,columns,andcoveragefrom The Mirror, once again illustrating The Mirror’s influence, reach, and authority.

fairfieldmirror.com

And it’s only the beginning...

The Mirror Online Twitter

At first, our online edition was an idealcomplimenttoourprintversion.

Today, through our use of Twitter, The Mirror Online is at the forefront of breaking news stories and instant analysis and provides our readers instant access toThe Mirror’s content via the Web or mobile phones.

E-Mirror

A revolution in online journalism, the e-Mirror gives onlnie reader’s the weekly print edition in a PDF format. It’s not only the ideal solution for those that miss the lookand-feel of print in a web format, but the e-Mirror also delivers your print advertisement to an audience of over 52,000 unique viewers..

Innovation.

WHY The Mirror

October 7, 2009 was more than the redesign for the print edition ofThe Mirror. It also marked our publication’s continued efforts into onlinejournalism and officially marked ourmovetoa‘Web2.0’format.Now,morethanever,our readership accesses up-to-the-minute news than ever before, while our advertisers can reach even more readers than ever before.

YouTube

In our opinion, the news of today’s world warrants far more than analysis and insightful commentary. Our awardwinning journalist staff delves deeper into issues with insightful videos, which oftenincludestudentreactionstoissues and ideas.

Live Blogs

3x5

The Mirror’s renowned sports journalists offer instant analysis and commentary from Fairfield Men’s and Women’s Basketball games live through interactive game blogs. Readers never miss a beat, and the added traffic generated(onaverage,over 20 readers per game, adds to The Mirror Online’s commercial appeal.

A look in The

Facebook

User-generated commentsand content continue to push The Mirror Online to theforefrontofcutting-edgeonlinejournalism. In addition, access to our readers throughthissocialnetworkingphenomenongivesouradvertisersunprecedentedinsightintoourreaderships’slikesand dislikes, social tendcies, and opinions.

Finally, reaching and interacting with a prospectivecustomerhasa“face”,andit’s easier than ever.

Mirror: When history took place in November 2009, The Mirror ensured that its revamped online coverage rigorously followed the Road to the White House.

Sen. Joe Lieberman and Christopher Shays were among the elected officials featured in exclusive interviews. In addition, The Mirror streamed live online coverage on election night, including student and faculty reactions of Barrack Obama’s victory from the Barone Campus Center.

fairfieldmirror.com

Reach.

Why The Mirror

Aside from a commitment to news regarding on-campus and local issues,The Mirror boasts a diverse assortment of special sections.

Thesemagazine-esqueofferingsincludemuchofourpublication’sfinestworkinart,design,layout,andfeaturestories.It’salsoaperfect chance to reach a prospective customer segment, ranging from an avid sports fan to a restaurant enthusiast.

All in all, a special offer for our special editions sections.

Mirror Magazine Basketball Preview Section

ETA: November 2010 For the past three seasons, the Connecticut Society of Professional Journalists honored The Mirror’s sports journalists with top honors for its sports coverage and feature stories. Still, everything these writers do during the season pales in comparison to our publication’s annual basketball preview section. A pull-out poster of a Stagathleteandacalendarhighlightingtheteam’sgame lend itself perfectly to prospective advertisers.

There’s no better way to reach Stag Country...

Orientation Issue

ETA: June 2010 An annual right of summer, The Mirror aides Fairfield University in welcoming a news stash of Stags by offering input and advice on life as a Fairfield student. This issue provides ample ad space to introduce incoming freshman and his or her family with Fairfield’s finest offerings.

Special Editions

ETA: One Per Semester Politics and Election Coverage. Fashion. Arts and Entertainment Previews. Seasonal Sports Previews. If there’s an interest on campus or a new fad or fashion, The Mirrorensuresthoroughcoveragethroughthesedistinct offerings. The best way to reach a special customer with a special offering.

Best of Fairfield

ETA: Spring Semester 2010 and 2011 An intimate look at the best of the Fairfield community, lead by our staff. The issue will highlight many of the local delis, shops, restaurants, and eateries in the greater Fairfield and Bridgeport area. A prime opportunity to entice students with coupons and special offerings.

A look in The

E-Mirror:

Over 52,000 unique viewers experienced the variety of offerings of Mirror Online this past semester . And while our live, real-time coverage of Fairfield sporting events and multimedia extensions of print stories. are popular, nothing comes close to the e-Mirror.

The e-Mirror - an online PDF version of the we ek’s print edition, is a revolutionary tool for onlnie journalism that offers an intimate look at our print edition with the click of the mouse.. For advertisers, justl ike that , a print advertisement now reaches a vast online audience of

fairfieldmirror.com

com

Full Page Specs: 10” x 16”

National Rate Color: $560 B&W: $410

Local $500 $400

On-Campus $475 $390

Ad Placement: Print.

Whether you’re Mom and Pop’s Pizzeria or an national advertising agency, there’s never been a better time to look in The Mirror.

How The Mirror

We hope that this intimate look at The Mirror has led you to consider a business partnership with our organization. To extend that same gratitude, we recently reorganized our pricing structure to tailor to the needs of businesses in today’s economy - resulting in a more positive, cost effective offer.

Half Page Specs: 10” x 8”

National Rate Color: $360 B&W: $290

Local Rate $350 $270

On-Campus $340 $260

Quarter Page Specs: 5” x 8”

National Rate Color: $240 B&W: $160

Local $230 $140

On-Campus $220 $130

Eighth Page Specs: 5” x 4”

National Rate Color: $160 B&W: $80

Volume discounts

3+ Issues 10% off

7+ issues 15% off

12+ issues 20% off

to contact The

Local Rate $140 $70

On-Campus $130 $60

Prepayment discount

18+ issues 30% off

As a courtesy to those that choose to prepay, we offer a 15% discount for full pre-payment

Mirror:

CALL

CLICK

VISIT

•

• • • •

•

• Office: 203. 256. 6600 •

Ask to speak with one of The Mirror’s account executive In the event you reach voicemail, expect a return phone call/email within 48 hours.

• Email: advertising@fairfieldmirror.com

Please title the email ‘Advertising Inquiry’ Be sure to leave necessary contact information Easiest, most preferred method Expect a response via email within 24 hours!

fairfieldmirror.com

• Headquarters: Barone Campus Center Lower Level at Fairfield University •

Ask to speak with one of The Mirror’s account executives or leave your contact info Appointments preferred!

Mirror Online Advertising Rates Page-Peel Splash

Specs: 468 pixels wide x 70 pixels tall

National Rate $100

Local $50

On-Campus $50

Headline Banner

Specs: 468 pixels wide x 70 pixels tall

National Rate $100

Local $50

On-Campus $50

Side Button Ad

Specs: 300 pixels wide x 260 pixels tall

National Rate $75

Local $25

On-Campus $25

Side Tile Ad

National Rate $75

Local $25

On-Campus $25

Specs: 300 pixels wide x 125 pixels tall

Print Combination Discounts 15% discount on all online sizes with purchase of 3 or more print ads in a given month

A look in The

Mirror:

On March 27, for the twenty-second consecutive year, Fairfield University and its students will lend a helping hand to Bridgeport and the greater Fairfield community.

“Hunger Cleanup,” a day of student service and outreach, has become an annual Stag tradition, and this year, for the first time in our history, The Mirrror is sponsoring a clean-up group.

As part of our greater ‘Man in the Mirror’ initaitve, we intend to continue to give of ourselves and of our time, talent, and treasure to serve the greater good.

fairfieldmirror.com

Rate Specifications

All of the above online rates are monthly rates and subject to change

Ad Placement: Online.

If an impressive target reach and cutting edge advertising options are for you, then look no further than The Mirror.

How The Mirror

If this media kit illustrates anything, it is that The Mirror’s print readership has never been more popular on campus. Still, our organization continues to embrace new technologies and the advent of online journalism. As a result of these efforts,The Mirror Online gained over 52,000 unique readers in the Fall 2009 semester, ranging from current undergrads to interested alumni and parents.

The Mirror Your School. Your World. Your Mirror.

2010 publication schedule

Regular Issue Mirror Magazine Orientation ISsue

fairfieldmirror.com