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Karen Snyder
Fair trade is an alternative way of doing trade, where the people producing a product are treated fairly, paid fairly, and are being fair to the environment. Fair Trade the White House is a coalition of over 100 fair trade vendors and organizations which are inviting the First Lady to join the fair trade movement and make the White House a "Fair Trade Home." The purpose of the outreach is to raise greater awareness of fair trade to the American consumer, so each person will choose to "Join the Fair Party," and integrate more fair trade purchases into their regular buying habits. What was started in America by one woman with a vision has become a global movement involving over 60 countries, 1.5 million workers. In America, over 1,500 companies and retailers offer fair trade goods, there are 13 fair trade towns, and over 300 college campuses that support fair trade. The public invitation to the First Lady is available to sign online at www.fairtradewhitehouse.com.